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Top Social Media Marketing Companies | 2024

Statistics show that there are around 4.48 billion active social media users worldwide—more than half of the world's population. As a result, social media is becoming the biggest platform for businesses and brands to connect with, interact with, and convert their audiences into potential customers. Today, social media is the platform of choice for marketers everywhere because it has a reach that no other marketing strategy, like television commercials or newspaper ads, can match. A skilled and knowledgeable social media marketing agency can assist you with developing and implementing an effective social media plan that can lead to business growth, leads, and an increase in revenue. To assist you in developing your social media marketing strategy, Selected Firms has put together a list of the best social media marketing companies.

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List of Best Social Media Marketing Companies | Top Social Media Marketing Agencies

Magneto IT Solutions

Empowering Digital Transformation

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5.0 (69 Reviews)

Inside Service Listing

Suite 1402-182, 347 Fifth Ave, New York

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50 - 249

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$50/hr

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$25,000+

We are Magneto. A team of digital commerce experts working with manufacturers, wholesalers and retailers globally, turning ideas into unique customer & content-centric experiences, using a platform-agnostic approach. Since 2010, we have been architecting digital commerce solutions for our clients providing innovative solutions, managing delivery and accelerating the speed at which leading B2B, B2C, D2C and marketplace brands can scale with flexibility their online offerings. We empower enterprises with industry-leading composable commerce solutions through a range of partners which offer PIM, DAM, OMS, MDM, DEM, CRM, CX, omnichannel sales, and marketing business needs. We push ourselves. We push technology. And we push the boundaries of conventional commerce.

Foreignerds Inc

You Think! We Code

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5.0 (44 Reviews)

Inside Service Listing

Suite B-2, 2035 Sunset Lake Road, Newark,, New Castle, Delaware, 19702, Newark

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25 - 50

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$50/hr

Inside Service Listing

$1,000 - $5,000

Foreignerds Inc. is a digital agency with expertise in Web & App Development, Graphic Designing, Digital Marketing, Software Testing & Virtual Staff Augmentation company that offers dedicated digital business solutions for small, mid, and large-scale enterprises. We are a US-based company with our development center located in India and we have over 110+ resources ready for any resourcing challenge you throw at us.

Media Search Group

Data-Driven SEO Agency

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5.0 (10 Reviews)

Inside Service Listing

411 Huntington Beach, CA 92648 (USA), Huntington Beach

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20 - 60

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$25/hr

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$1,000 - $5,000

Media Search Group is a digital marketing agency that provides a wide range of services, including SEO, web design and development, social media marketing, and content marketing. Media Search Group has a team of experienced professionals who are experts in their respective fields. The company offers a customized approach to each client, ensuring that they receive the best possible service. Media Search Group is committed to helping businesses grow their online presence and reach new customers. The company has a proven track record of success, and its clients include a variety of businesses from a variety of industries. Media Search Group is a reliable and trustworthy partner for businesses of all sizes.

Appventurez

Leading Web and Mobile App Development Company

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5.0 (8 Reviews)

Inside Service Listing

Logix Infotech Park, 1st Floor, Plot No.- D-5, Sector 59, Noida

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50 - 249

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$25/hr

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$5,000+

Appventurez is the leading eCommerce web & app development company in the United States that specializes in Magento and Shopify development and design processes. Established in 2018, they also have their global offices in Dubai, UK, South Africa, Mexico, Germany, Qatar, and India & provide eCommerce solutions around the globe. The eCommerce app development company has developed over 100+ apps using modern technologies like AR/VR and AI to Blockchain and Cloud computing for their client base that ranges from next-generation startups, enterprises, SMBs, and SMEs to established businesses. The work contributions that they have made in the eCommerce app development services earned them a series of accolades and awards from a number of renowned rating and review websites like Clutch, GoodFirms, and Appfutura.

SynergyTop Inc

Driving Synergy Assuring Growth

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5.0 (7 Reviews)

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11832 Cypress Canyon Road, Suite 2, San Diego

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50 - 250

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$25/hr

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$1,000+

SynergyTop is a leading IT services company that provides future-ready digital solutions and enables digital commerce for its enterprise customers. Our certified digital and domain experts deliver custom digital solutions on website UX/UI, mobile application, PWAs, and E-Commerce; managed cloud services and custom ERP development. Founded in 2014 and Headquartered in San Diego, SynergyTop has delivered over +200 websites, +50 mobile applications, and +100 eCommerce platforms for small and medium-size customers from the Retail, Healthcare, Solar Power, Energy, Construction, and Manufacturing Industry. We have received many industry awards and recognitions from leading publications. Combining our unmatched experience, fast-paced execution ability, and passionate team of domain experts, make us the partner of choice for our customers in their digitalization journey to grow and prepare for the future.

eStore Factory - Amazon Consulting Agency

Sell More Online

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5.0 (5 Reviews)

Inside Service Listing

1480 US Hwy 46 W, #273B, Parsippany-Troy Hills

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50 - 249

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$25/hr

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$1,000+

At eStore Factory, our motto is simple: Make Amazon Easy for the Sellers! Our journey started over a cup of coffee and people who envisioned the rise of Amazon. Nine years down the line and helping more than 2000+ sellers, we are one of the recognized Amazon Consulting service providers. We are one of organizations registered on Amazon’s service providers network. Amazon consultant working with us thrive when the sellers who set out to achieve the brand Amazon, successfully does the same. They have much needed market knowledge to ensure a trusted advice. Amazon consulting offered by our experts is customized as per the product of the seller. Not every product of every seller can fit a pre-defined compartment and that it needs a thorough market research and knowledge to offer such sound advice that will work. The team associated with us are some of the most capable Amazon consultants with detailed insight on working of Amazon. Our graphic teams have created Amazon Storefront for many sellers across multiple categories which have helped them get an edge among competition in the market. Our mission has been pretty simple and that is to be ruthless in our approach when it comes to helping seller grow their business. Our out of the box approach with inclined results over time makes us one of most reckoned Amazon PPC Agency across all marketplaces. We serve to all marketplaces across all languages with the same zeal and callous approach to drive sales. With a wider footprint and offices across 3 locations, we cover a lot of base and ensure that we are aware of every minute changes of Amazon across all marketplaces and react in time to make sure we are always ahead of the competition. eStore Factory can be your perfect partner/assistant which can embark on your journey over Amazon. Our job is to make things simple for you and out team do just that.

Icecube Digital

Icecube Digital is a group of professional web designers, developers, and strategists who identify problems and provide a unique solution

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5.0 (5 Reviews)

Inside Service Listing

208, Hiawatha Blvd, Lake Hiawatha, Parsippany-Troy Hills

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40 - 50

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$25/hr

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$1,000+

IceCube Digital is a leading website development company that specializes in WordPress development services. Our team of skilled web developers takes pride in creating custom websites that perfectly match your unique needs and objectives, especially if you're in the travel, food, or beverage industry. We provide a range of services centered around Magento, including e-commerce development and enhancing its visibility through specialized Magento SEO services. With our talented Magento 2 experts on board, we're here to elevate your online presence. Contact Icecube Digital today for a free consultation on your website project.

JPLoft Solutions

Best Mobile App Development Company

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5.0 (5 Reviews)

Inside Service Listing

B-3, Sundar Nagar, New Sanganer Road, Opposite Patel Marg, Mansarovar Extention, Jaipur

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50 - 249

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$25/hr

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$5,000 - $50,000

Being the best IT consulting company, JPloft solutions Pvt Ltd delivers high-quality mobile app development solutions according to client’s needs across the world since 2015. Having a team of 100+ highly skilled and experienced IT experts, the agency has been growing with the digital ecosystem to support every stage of the product life cycle. They Develop next-level digital products that fulfil business requirements and enhance the user experience. The company offers end-to-end IT solutions including native mobile apps, web development, voice interfaces, and cross-platform. JPloft Solutions has spread its wings globally with its offices in the USA, UK, Australia, New Zealand and all other regions worldwide that outsource IT services. The firm has a vision of becoming the most reliable IT consulting service provider in the world. To achieve this vision, the agency adopts new and trending technology that meets market needs. The company’s biggest strength is its team which dedicates to their work and delivers the best solutions on the time.   Being the best IT consulting company, JPloft solutions Pvt Ltd delivers high-quality mobile app development solutions according to client’s needs across the world since 2015. Having a team of 100+ highly skilled and experienced IT experts, the agency has been growing with the digital ecosystem to support every stage of the product life cycle. They Develop next-level digital products that fulfil business requirements and enhance the user experience. The company offers end-to-end IT solutions including native mobile apps, web development, voice interfaces, and cross-platform. JPloft Solutions has spread its wings globally with its offices in the USA, UK, Australia, New Zealand and all other regions worldwide that outsource IT services. The firm has a vision of becoming the most reliable IT consulting service provider in the world. To achieve this vision, the agency adopts new and trending technology that meets market needs. The company’s biggest strength is its team which dedicates to their work and delivers the best solutions on the time.  

Mobikasa

we design we develop we innovate we inspire

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5.0 (5 Reviews)

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135 Madison Ave, 8th Floor, New York

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50 - 150

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$35/hr

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$10,000+

Mobikasa is a top-rated ecommerce, web and mobile apps development agency. Founded in 2011, Mobikasa has become a dynamic, agile and fast-moving company, focused on client solution management within the ecommerce domain. We have established a global footprint and serve clients from diverse industry verticals. Our emphasis on scope discovery to accurately identify client goals and objectives will always create a deeply enriching, brand enhancing solution that truly engages the client’s target audience. Mobikasa’s innovation focused team consisting of project managers, software engineers, digital marketing experts and UI/UX designers help develop custom built software solutions that are cost effective for companies of all sizes, from funded startups to established enterprises.

Novatore Solutions

Innovate. Develop. Deliver

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5.0 (5 Reviews)

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8 The Green STE B, Dover

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50 - 249

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$25/hr

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$10,000+

Novatore Solutions creates integrated web & mobile products that turn ideas into profitable and effective business solutions. They believe that the unique traits and touches that define a human experience can also define an online one. With an unorthodox methodology that fills customer requirements and having a huge number of year of experience that fills just right for an IOS development application to be filled into the customer-centric pocket, Novatore has flanged the skyscraper. iOS developers at Novatore are fully skillful with sterling techniques that bring demanding innovation, style & ease in your app. They care about simplicity along with rich user experience when it comes to developing iOS Apps.

WPWeb Infotech

Trusted and Reliable eCommerce & Web Development Partner to Empower your Business

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5.0 (5 Reviews)

Inside Service Listing

704, City Center 2, Nr. Sola Over Bridge, Science City Road -380060 Ahmedabad, Gujarat, India, Ahmedabad

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50+

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$< 25/hr

Inside Service Listing

$10,000+

WPWeb Infotech is a leading web development, delivering top-notch IT solutions for startups, small, medium, and enterprise-level businesses across the globe. WPWeb Infotech is a trusted web development partner and preferred choice for outsourcing developers in trending technologies like PHP, WordPress, Laravel, CI, Shopify, Magento, React, Angular, JavaScript, WooCommerce, Shopify, Node JS, Drupal, Ruby on Rails, etc. Within a short span of time, WPWeb Infotech is recognized as one of the leading web development companies in India with the ability to deliver high-quality IT solutions to global clients.

eDesign Interactive

Award-Winning Web Design & Digital Marketing

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5.0 (5 Reviews)

Inside Service Listing

163 Madison Ave., Suite 220-5, Morristown

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10 - 49

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$150/hr

Inside Service Listing

$75,000+

We Are a Full-Service Web Agency for over 16 years we've created stunning websites, landing pages and interactive campaigns. Our team uses the power of digital technology to engage your audience, encourage sharing, and convert online traffic into loyal customers. Our Strategic Approach is human-centric and data-driven. We analyze user interactions and apply the data into personalized visuals that fulfill users’ needs and draw more business.

SangFroid Web LLC

Be Recognized as the Experts You Are

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5.0 (5 Reviews)

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3365 Piedmont Rd, Atlanta

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2 - 9

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$100/hr

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$5,000+

For business owners, authors, and marketing managers, SangFroid Web is a site design company that specialises in web design, search engine optimization, and content marketing.When done correctly, web presence is more than just a gorgeous website.We assist businesses in assembling all the components of a strong web presence with the goal of generating more business.Whether you do it yourself or hire us to help, we are committed to giving you the tools you need to succeed online over the long term. We've gone on this trip as business owners and have assisted several companies in building strong web presences. We are dedicated to giving you the information, resources, and tools you need to create a strong online presence.

Volume Nine

Turn Up Your Digital Marketing

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5.0 (5 Reviews)

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1660 S Albion St, #600, Denver

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10 - 49

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$100/hr

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$1,000+

Volume Nine is a leading international digital marketing agency in the USA . Volume Nine marketing agency embeds advanced tools & reporting to meet and exceed the goals of your business. They know the importance of your funds and resources in business, so they help build unique strategies and 100% customizable solutions with the focus laid on driving results. Their custom-made digital marketing campaigns help businesses rise above the online noise and seamlessly connect with their target audience. Their approach is different, they treat clients’ marketing as their own. They don’t deliver cookie-cutter packages, nor do they provide bloated custom campaigns. All they do is serve what they promise.

TopOut Group

We top out your digital marketing.

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5.0 (4 Reviews)

Inside Service Listing

9308 South South Chicago Avenue, Suite 17225, Chicago

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2 - 9

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$150/hr

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$10,000+

A full-service digital business, TopOut Group focuses on web development and pay-per-click marketing. We concentrate on hands-on, totally collaborative management and use our own software to optimise your brands' advertisements. With knowledgeable account managers, you'll always be in good hands and never miss an opportunity for optimization. We make reporting simpler so that the data you require is transparent and easy to access.

Citytech Software Pvt Ltd

Technology meets tomorrow

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5.0 (3 Reviews)

Inside Service Listing

Inside Service Listing

99 - 200

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$25/hr

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$1,000 - $1,000,000

Citytech Software is an IT outsourcing company with solid software development experience. Our journey began in 1993 with a small team of enthusiastic people eager to change the dynamics of the software industry. Our ultimate goal is to help global organizations become scalable and help them achieve their business goals through our robust development and support services. To deliver outstanding services to our clients, we select the best talent that is then groomed to provide stellar customer satisfaction. Our team continues to expand as we keep on adding talented Business Analysts, Developers and Quality Analysts, Graphics Designers, App Developers and Digital Marketing wizards. With continuous skill-development exercises, our team has up-to-date knowledge of present and upcoming industry trends and employs this information to serve client interests. Today, we boast of a quality team that delivers with every project. Not only do we work in tandem with some of the biggest names in the industry, but also service small and medium-sized businesses in meeting their IT development needs. Citytech Software is well-versed with the latest technologies and is a Certified Microsoft Gold Partner, along with being an Adobe Solution Partner, Kentico Gold Partner, and nopCommerce Gold Partner. Our project development goal is not only to meet the deadline but also complete tasks by meeting the standard quality. We have a flexible engagement model, which means that you can hire our professionals on a full-time or a part-time basis. Leverage Citytech’s exceptional experience to reach your business goals.

Digital Infoways

SEO, PPC, ASO, Digital Marketing Company in India

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5.0 (3 Reviews)

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307 Devarsh Sopan, Opp. BG Tower, Delhi Darwaja, Ahmedabad

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10 - 49

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$25/hr

Inside Service Listing

$1,000+

Digital Infoways is an India-based Digital marketing agency that provides high-quality services, Best SEO services, ASO(App Store Optimization), ASM(App Store Marketing), Social Media Marketing(SMM), SEO Reseller, SEO consultant, PPC(Pay Per Click) marketing, Digital Marketing, Website and Design development service. With their keen endeavor and expert skill, they make your journey easier to reach your targeted audience and achieve potential leads. With 25+ employee strengths, they have successfully catered to clients globally. Apart from their business location in Ahmedabad, they are also expanding their organization worldwide, which includes Spain and Australia. They guaranteed 100% satisfaction to their clients through their services.

Extern Labs Inc.

Delivering IT Innovation

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5.0 (3 Reviews)

Inside Service Listing

, Sheridan

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50 - 200

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$15/hr

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$1,000 - $1,000,000

Extern Labs is one of the fastest-growing IT companies in the USA, Dubai, and India that provides web, mobile, and embedded development solutions. We at Extern Labs, Help Globalize businesses by using digital ways to empower the business ecosystem to reach all-new heights.  We use most advanced technologies like Javascript, Rust, Python, Ruby, and Dart, as well as popular frameworks like ReactJs, VueJs, NodeJs, Angular, Django, Flutter, Flask, and others. We also create apps for the iPhone, Android, and tablets (both native applications as well as cross-platform technologies such as React Native). At Extern Labs, quality assurance is an essential component of all business activities. We strictly adhere to our time-tested procedures from project conception to project delivery to ensure that all work is conducted in accordance with best practises and industry standards. As part of our quality policy, we use a variety of technical methods and measures, conduct formal technical reviews, and perform planned software testing.  

SITE IT NOW

Web Design Agency and SEO Services Company in USA

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5.0 (3 Reviews)

Inside Service Listing

1016 W. Jackson Boulevard, Chicago

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10 - 49

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$50/hr

Inside Service Listing

$1,000+

Headquartered in Chicago, SITE IT NOW has now become a market leader in professional Web Development services in the USA, Their other service expertise includes Web Designing, Website Development, Search Engine Optimization (SEO), WordPress Development, Shopify Website Development, Software Development, Web Application Development, eCommerce Website Development, Social Media Marketing, Mobile App Development, and Secure Web Hosting Solutions. The Chicago web development agency offers digital solutions to create new competitive advantages for customers from varied industries like healthcare, education, Fintech, entertainment, e-commerce, Hospitality, and related verticals present across the USA. Their expert website developers give individualized attention to each project so that you can offer your website visitors an exceptional user experience.  

Folio Manager

Leading digital marketing agency in Australia

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5.0 (2 Reviews)

Inside Service Listing

Fairfield Rd., Brisbane

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5 - 15

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$65/hr

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$1,000 - $15,000

Folio Manager is an Australian owned business and we offer our digital marketing and other services across Australia. You can contact us from any part of Australia and we will get the job done for you. We provide real figures, real performance targets, real revenue growth, and real return on your investment.

Scrum Digital

Embark on a Digital Transformation Journey

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5.0 (2 Reviews)

Inside Service Listing

Scrum Digital 9318 Shadowglen Ct HIGHLANDS RANCH CO 80126 UNITED STATES, Highlands Ranch

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10 - 30

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$<25/hr

Inside Service Listing

$25 - $50

Leveraging the latest technology and industry trends, we help SMEs scale up their digital transformation to enable their business to thrive in this competitive market. From web and mobile app development to strategizing digital marketing campaigns, Scrum Digital offers its expertise to strengthen the digital game for your business. Scrum Digital has completed 150+ projects in a time span of just 3 years, ranking highly among B2B companies across the world. We aim to provide innovative web and app solutions that do not strain the budgets of small and mid-sized businesses. Our aim is to provide digital solutions that drive long-term business value to overcome emerging challenges in the industry. We strive to shape the digital future of business, be it an emerging startup or a large enterprise. Our startup consultation has helped startups to embark on rapid expansion with our robust digital transformation service offerings. The Scrum Digital team has successfully completed diverse projects, including developing websites, improving the functionality of mobile apps, strengthening social media presence, implementing high ROI digital marketing campaigns and more. Our team dedicatedly collaborates with our clients to understand their business requirements and unlock business possibilities by embracing advanced technologies. Scrum Digital offers end-to-end IT solutions along with comprehensive digital marketing services. Our offerings include all development services, IT consultation, and digital transformative services such as SEO, SMM, online reputation management, digital advertising, etc. Connect with us to accelerate your digital transformation journey!

TRooInbound Private Limited

Innovating Inbound Marketing

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5.0 (2 Reviews)

Inside Service Listing

B Square-I, Near Neptune House, Iscon-Ambali BRTS Road, Ahmedabad

Inside Service Listing

100 - 200

Inside Service Listing

$$25/hr

Inside Service Listing

$25+

We are a team of technical geniuses who specialize in crafting intuitive websites, eCommerce stores, and marketing materials. Being a versatile web development and designing company we specialize in various CMSs including; WordPress, HubSpot, Wix, Webflow, and many others. Equally, we delight active shoppers by creating eCommerce stores on; Shopify, Big Commerce, and WooCommerce. Alongside, we provide migration and PSD conversion services as well. In this era of digitization where thousands of people are competing online, standing out and becoming customers' favourite is crucial. Keeping this in mind we provide that give a distinct look online such that a visitor never leaves your website unexplored. We incorporate our creative efforts with your preferences and deliver the output as per your expectations. Our habit of crafting valuable digital solutions has led us to the direction of progress. Getting the badge of ‘HubSpot Solutions Partner’ is one of the worth-mentioning milestones we ticked off from our achievement list, but we believe that we still have a long way to go.

Motif Creatives

Best Woocommerce & Wordpress Plugin

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5.0 (1 Reviews)

Inside Service Listing

973 B-block, Haidery Chowk, Satellite Town, Rawalpindi

Inside Service Listing

10 - 49

Inside Service Listing

$50/hr

Inside Service Listing

$1,000+

Founded in 2015 by IT graduates Motif Creatives serves as a Full-Stack Software House striving for excellence in a wide range of IT industry. Their core expertise is in Magento and WooCommerce. They specialize in delivering web solutions using PHP/MySQL. The company has completed more than 500 successful custom coding frameworks and CMS projects, including Laravel, CI, React.js, Reach Native Applications, WordPress, WooCommerce, Magento, Joomla Drupal, and a wide range of e-commerce solutions and integration. Motif Creatives covers a range of WordPress customization when it comes to CMS simplicity and SEO friendliness. They’re experts in custom solutions, theme building, and premium plugin/extension development. Apart from all the development work their high-quality graphic design expertise includes Branding, Communication Strategy, Packaging, Unique app icons, and Infographics. They believe in providing their clients with a strong digital presence and stand-out identity in the competitive market. In their work ethics, customer satisfaction is the top priority. Motif creatives warmly welcome their visitors to explore the range of their expertise and view Company’s profile along with the client’s feedback. They accept all the constructive feedback and aim to improve themselves for continuous growth.

Anviam Solutions Pvt. Ltd

The Programmable logic Company

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5.0 (1 Reviews)

Inside Service Listing

Quark Atrium, A-45, Industrial Area Phase VIII-B, Punjab, India, Mohali

Inside Service Listing

50 - 100

Inside Service Listing

$$25/hr/hr

Inside Service Listing

$50 - $80

Anviam Solutions Private Limited is the leading software development company in India and USA and offers multiple utmost quality services like web development, automation, Digital marketing, android development, data science Artificial Intelligence, and machine learning. We have been working in this field for the last 7 years and also tied up with many international companies. Our goal is to provide you with the best and most profitable services at reasonable prices that can boost your business and increases your marketing value. We believe in delivering services without compromising on time or quality. We can help with everything from initial design and development through marketing/PR and post-launch maintenance. We deal in various sectors like finance, retail, education, medical, consumer tech, etc.   

Daddy Cool Technologies

Technology.Strategy.Consulting

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5.0 (1 Reviews)

Inside Service Listing

7th Floor, Office No. 713, Al Qusais Plaza, Damascus Street, Dubai

Inside Service Listing

50 - 249

Inside Service Listing

$25/hr

Inside Service Listing

$5,000+

Welcome to Dubai's Best Web Design Company.Our goals are to reach our target audience, build brand recognition, drive inbound sales, and achieve greater ROI.Our company was founded with the goal of being a reputable provider for all digital solutions. We offer cost-effective solutions that combine email marketing, social media, search, display, digital strategy, and consulting services. After assessing the customer, the product life cycle stage, the digital imprint, the industry type, and the competition, we are renowned for offering specialised digital solutions.As a digital marketing agency, we operate around the clock without hesitation with the goal of expanding alongside our clients. We offer services for digital marketing on all digital platforms.

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What is social media marketing? Why is it essential for your business?

Social media marketing is the new buzzword for companies and businesses today, but what exactly is it? And how do businesses benefit from it? Social media marketing uses social media platforms to connect with potential customers, build a strong brand image, generate leads, and thus drive business growth. Social media marketing involves everything from creating and publishing content on social media platforms, interacting with followers, and running social media advertisements. It is all about connecting and interacting with your audience online to turn them into potential customers. The most commonly used platforms for social media marketing today are Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. With new platforms and features emerging by the day, social media marketing as a whole is constantly changing and evolving.

Social media marketing is a valuable strategy that can bring many advantages to businesses when used and capitalized upon adequately. First, let's consider why social media marketing is helpful for companies.

  • Social media is the biggest platform for brands and businesses to connect with their users: According to statistics, 90.4% of millennials (Age group: 26 – 41) and 77.5% of Generation Z (Age group: 42 -57) use social media actively.
  • Influence of social media on consumer behavior: Research has shown that 71 percent of consumers who have had a positive experience with a brand on social media are very likely to recommend the brand to their family and friends. Also,  81 percent of people use Instagram to research products and services.
  • Cost-effective tool: There are several tools and mediums available for brands to market and advertise their businesses; however, social media is the most cost-effective of all the options. Most of the time, setting up and running a social media account for a brand involves negligible to zero costs, and even when companies want to run paid ad campaigns, the ROI is relatively high.
  • Real-time feedback:  One of the most prominent features of social media marketing and other mediums of advertising and marketing not possess is the ability to get real-time reactions and feedback. Companies can gauge their audience's response to comments and engagement metrics by running a social media advertisement or campaign.

Different types of social media marketing

Social media marketing can divide into three categories,

  • Organic marketing: Organic marketing refers to the campaigns, advertisements, or content posted by a brand or business that automatically picks up views and engagement. A well-crafted social post that automatically draws users' attention and brings in engagement through shares and comments is an example of organic marketing.
  • Paid marketing: As evident from the name, paid marketing refers to the content and advertisements the company pays for to increase its reach and attract the attention of social media users. Sponsorships, YouTube ads, collaborations with influencers, and PPC campaigns are all examples of paid marketing.
  • Earned Marketing: In layman's language, earned marketing can be word-of-mouth marketing. Any engagement company or brand generates automatically from its users is called earned media. Customers sharing product reviews, user experiences, or positive feedback are all examples of earned marketing.

Social media marketing is more than running a Facebook or Instagram ad campaign or constantly uploading pictures on a brand’s official page. Let’s take a look at the different forms that social media marketing can take,

  • Content Marketing: Content marketing focuses on consistently creating relevant and attractive content to attract and build an audience base. The ultimate aim is to convert this dedicated audience base into profitable customers. Webinars, blogs, e-books, and educational videos are content marketing examples.
  • Influencer Marketing: This type of marketing relies upon endorsements, product mentions, or product placements from social media influencers. A social media influencer is a person with an active follower base with whom they actively engage. In addition, and most importantly, the influencer has the power or capability to influence the purchasing behavior of their audience.
  • Sponsorships: Sponsorships refer to financial or in-kind support by a business or a brand to a particular event, sports team, organization, or charity to attain specific business objectives. The advantages that a company or brand aims to gain from sponsorship help create a solid brand image, positive word-of-mouth, increased publicity, and increased sales.
  • Community Building: Social media community building is the process of building a bond with people with a common interest around a particular product, brand, or activity with the help of active and consistent engagement. The most significant advantage of community building is that by engaging followers in active conversation, brands and companies can gain valuable insights and feedback regarding their products and services.

These are a few of the most common popular forms of social media marketing. However, with social media constantly evolving with new platforms, apps, and trends, this list will keep expanding with more recent forms of social media marketing.

Signs your business needs a professional social media management company

Social media marketing, when implemented and carried out right, can benefit numerous benefits to a business. However, the key is to ensure that your business has a sound strategy to leverage the advantage that social media can bring to a business. Here are the top signs that your business needs a professional social media management company,

  • Lack of a strategy: Social media accounts or channels where you constantly post or upload images are insufficient. To generate engagement and consistently grow your following, it is necessary to have a coherent strategy and clear-cut goals and objectives.
  • Engagement is minimal: One of the most significant KPIs to track the success of your social media campaign is the engagement it generates. If the comments, likes, or shares on your social media account or the content you share is low, then it indicates that your strategy needs a revamp.
  • Growth is stagnant: Because reaching out to potential customers is one of the most important aims of social media marketing, your followers or audience must grow consistently. If your growth has stagnated for an extended period, it may be time to bring in professional help.
  • Interaction rates are low: One of the unique features of social media is that it allows for real-time interaction with users and audiences online. As a result, social media users often ask queries or post complaints online on the brand's social media pages. Not responding quickly to such comments or not responding at all creates a wrong impression for the business.
  • Lack of conversions: Social media marketing aims to generate leads and increase the revenue for the business. A well-structured and implemented social media strategy will be able to show conversions enabling the company to measure the ROI. However, to achieve this, the social media strategy should involve coordination between the websites, the social media pages, and the landing pages.

Suppose your company's social media marketing strategy suffers from any of this. In that case, it may be time to hire a professional social media management company to take care of your social media strategy.

Benefits of hiring an expert social media management company

Besides crafting and executing a well-curated social media campaign for your business, an experienced social media marketing agency can bring many advantages. Some of the benefits of hiring an expert social media management company are,

  • Access to experts: By choosing to work with an experienced social media management company, you get to collaborate and work with professional social media strategists with prior experience and expertise in creating and executing well-rounded social media campaigns.
  • Knowledge of the latest trends and technologies: Social media management agencies know the pulse of social media and have knowledge of the latest trends and practices online. Hence, they can help craft the most effective campaigns to increase your growth and ROI. Most importantly, working with an experienced social media agency reduces your strategy's room for trial and error.
  • Brings in a fresh perspective: One of the most significant advantages of working with an external social media ad agency is that it brings a fresh and new perspective to the strategy. Conversely, the company will most likely miss out on this perspective by working with an in-house social media management team. Therefore, it is essential if the company aims to rebrand itself or overhaul its social media strategy.

What does a social media marketing agency do?

A social media firm will collaborate with you to comprehend your company's needs and gaps, pinpoint your target market, choose the social media platforms and channels that are most effective for your company, and develop a strategy that will broaden your audience and increase leads. A professional social media marketing agency will take care of everything from constantly creating and sharing content, monitoring and engaging with your followers, and reporting the results with predetermined metrics so that you can determine the campaign's effectiveness.

 

How to find the right social media marketing firm for your brand?

Finding the right social media marketing firm that perfectly suits your business is the first and crucial step in ensuring your social media marketing strategy succeeds. So how do we find the social media agency that best suits your needs and requirements?

  • Establishing your needs: The first step is knowing what your requirements from the social media agency are, i.e., what services you expect from them. To assess the campaign's efficiency, it is also essential to have a clear-cut idea of the project's end goals and aims, your budget, and your KPIs.
  • Finding the right agency: This is perhaps the most tricky and challenging part. This step involves doing due research, analyzing the hundreds of social media agencies online, and narrowing it down to the ones that suit your business best. Again, web directory sites like Selected Firms can help you with this step.
  • Asking the right questions: To find the right social media agency from amongst the ones that you have shortlisted, it is necessary to sit down with them and have one-on-one interaction. It is essential to ask whether they have worked on similar projects before and what parameters they use to measure the success of the project? Etc.  

By following these steps, you can find and hire the right social media marketing agency to capture your business's essence and create an effective social media strategy.

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