eCommerce Marketing Agency

What is eCommerce marketing?

The process of using promotional strategies for driving traffic to an online store, then to convert the traffic to customers and after purchase, the retention of those customers, is known as Ecommerce marketing. A comprehensive marketing strategy for ecommerce consists of marketing schemes both on as well as off the website. A good marketing tactic can help in building brand awareness, developing customer loyalty and bring an increase in online sales.

For promoting an online store, one can use the tools of ecommerce marketing for the whole business or even for focussing on sales of some chosen products. There are many practical methods and some of the best ones are:

• Instagram integration – One of the keys to master the organic presence on instagram is engaging with followers. With detailed photos, strategically chosen hashtags, and posting at active times, huge instagram followers can be built of people who will be genuinely interested in that product.
• Facebook store launch – Facebook can also be seen as a good platform for ecommerce and social media marketing as it is quite easy to make sales through the Facebook store. There is also an advantage of integrating the Facebook store directly with the ecommerce platform so that keeping separately an inventory will not be required.
• Upselling – It is putting on sale of a marginally more premium product than what the customer was originally considering and anticipating. In some businesses, this approach can be more useful than gathering new customers as there are times that the customers aren’t aware of the availability of a premium product, or they need proof of how a premium version of the product they want better fits their need.
• Email campaign improvements – Rather than acquiring a group of email addresses, for the channel to have a good ecommerce activity, there is also a need for sending emails which are valuable and on a regular basis.

Why is it important to hire an eCommerce marketing agency for your online business?

It is important to hire ecommerce seo companies as they help the online businesses in achieving sales and revenue growth. As nowadays, around a couple of billions of users are doing online shopping around the world, it is to be concluded that in the ecommerce business, ecommerce agencies play an important role.

Here we list down some of the top reasons for hiring an ecommerce agency:

• New idea flow – By working with an ecommerce agency, new ways and approaches for ecommerce tactics can be known for generating more sales. With the help of an in-house marketing team of ecommerce, a firm can get new and fresh marketing ideas for winning new customers for the business.
• Low operational costs – Hiring ecommerce agencies on the long run, can cost a fragment of the running cost originally. It is important to see that an eCommerce agency can meet all the needs of all the phases of the business, like a one-stop solution, by cutting out the unwanted efforts and wastage of extra resources. Hiring them can also eliminate the unseen costs of healthcare, subscription of tools, recruitment, salaries, etc.
• Customized experiences – When someone visits an online store website, the first impression is important because if they didn’t like the layout design to be attractive, they will leave the site. Hiring an ecommerce agency here gives an advantage and makes the business stand ahead of its competitors. With hands-on experience in custom design creations and shopping techniques for engaging more customers to buy from their store, a good ecommerce agency can boost up the online shopping site.
• The use of SEO technicalities – The form of marketing which deals with creation, publishing and distribution of content to online targeted audiences is called content marketing. Hiring a good ecommerce seo agency can help, as they can optimize the contents with SEO for reaching different customers, which will lead to generation of leads and will provide good results.

What different services does an eCommerce marketing/advertising company provide?

The bigger goals for managing an online store are to increase transaction volume and generation of revenue. There are many ways and channels to accomplish it with the help of an ecommerce marketing company which knows what tactics and channels will best fit the business. A good understanding of the services provided through each of these channels and their relation with each other is important to get the positive results.

• SEO – Almost 80% of those who use Google only focus upon search results which are organic. It is possible to generate higher figures on conversion rate if the eCommerce site gets noticed by these organic users. Here where the SEO services help.
• Social Media services – The figures of online buyers shows that, on purchases from Instagram there is an extra 40% spend than the other channels, along with that there are around 60% users who buy products after clicking on a Facebook search ad. Here we see the power of social media marketing services which are provided by ecommerce marketing experts.
• Content services – Through content marketing services, products can be distributed to customers using infographics, posts in blogs, videos, etc. by this they can be reached through the internet.
• Media which is paid – This service helps in displaying the product to the right customers at the best possible time, i.e. when they are especially looking for it. It is a good tactic, especially for sales leads of “in market” type.
• Email services – Email services provided helps the ecommerce business a lot. The emails which are more contextual and engaging give good results as they help in decreasing carts which are abandoned, escalate up-sells and improve engagement and loyalty of customers.
• Optimizing conversion rate – As increasing traffic in the shopping site is important, it is more vital if the traffic meets the goals which are desired. There are many ways to increase conversion rate, through methods like A/B testing, behavioural analysis, video recordings, and many more.

Popular eCommerce marketing tools used by eCommerce marketing experts

The eCommerce marketing business is rapidly growing, along with the advancement of technology. It is more competitive than any other business out there ever in 2022 and is growing rapidly as a part of the total sales on a global level. However, along with growth sophistication matters too and this has led to the development of some of the magnificent softwares that helps in assisting business online. So, for the growth in profits for a business as well as its brand value, many marketing tools are employed by the ecommerce marketers.

The most popular eCommerce marketing tools that are trending nowadays, among the 8 major domains, are listed below in the categories of their domain in which they are applied to:

• Analytical tools for eCommerce business: Google Analytics and Kissmetrics are currently trending in this domain.
• Tools for eCommerce Store Owners: Elementor.
• Content marketing tools for eCommerce business: Google Docs, Respona, Grammarly and Canva
• Email marketing tools for eCommerce business: MailChimp, Campaign Monitor, Active Campaigns, Omnisend, Klaviyo and GetResponse.
• Marketing automation tools for eCommerce business: Zapier, Smile.io, Google Marketing Platform and Drift.
• Optimization Tools for eCommerce business: Hotjar and CrazyEgg.     
• Social media marketing tools for eCommerce business: Facebook Ads and AdEspresso.
• SEO and SEM tools for eCommerce business: SEMRush, Ahrefs, Google Ads and AdNabu.

A detailed guide to choose the right eCommerce marketing company for your business

Our search for the right ecommerce marketing agency should be narrowed down to few that can deliver us with the services that are needed at a price within our budget as well as within a distinguished schedule.

Here are some of the top parameters that should be considered while choosing the right one for our business:

• Target market and goal specifying – Before hiring an ecommerce marketing company, the first thing to do is to have a clear and sound set of goals and target market to begin with.
• Schedule and budget assessing – Money and time, both are important and yet both are limited. These are the resources one should budget for. So, it is crucial to assess how much time that agency will need and what the budget of our company is, at present.
• Background check is crucial – It is important for the company which is hiring the agency to do background checks on the latter, for verifying its credibility as a marketing agency, despite the information on them that is given on their website.
• Analysis of case studies – For obtaining more in-depth and detailed information about the ecommerce digital marketing agency’s performance, analysing different case studies can be a good way to do so. With the help of them, one can be able to obtain data which is comparative, reviews as well as testimonials.
• Fees comparison – After finding a few eCommerce marketing companies through assessing their services and reviews, cost will be the last factor for determining to choose one. After thorough comparison of the prices offered for each service, it is wise to choose the agency which imparts the most value.

In house eCommerce marketing agency Vs outsourcing marketing company

Choosing the type of eCommerce marketing agency suitable for an organization depends on what is best for that organization. However, determining it is not simple.

Here are some of the property and comparison between In-house ecommerce advertising agency and outsourcing marketing company for helping businesses to know which one feels like the right option for them:

In-house eCommerce marketing and advertising –

The most important benefit of this type of marketing agency is its connection between the brand and the agency. It almost resembles a single team.

An in-house eCommerce marketing agency will know everything about the company know-hows and will be completely integrated with it. The insiders will handle the campaigns, as they share the brand’s mission and value. This type of agency aligns their goals and objectives to be the same as the brand, for making the company succeed.

Outsourcing marketing and advertising –

The vital benefit of this type agency is that it is separate from the company itself.

It is important to rely on marketers who have a different point of view, like that of an outsider’s. Also, since their perspective is different from that of the company, they are not projected to the “tunnel vision” of seeing something from a stagnant perspective. Because of this, they can help the company thrive by bringing on uniqueness.

One more plus point is that with this type of agency the company doesn’t have to worry about downsizing or turnover. This means that since there is no turnover, the company doesn’t have to worry about the cost of turnover either. Also, if there are cases of expansion or downsizing, third party advertisers can adjust to the new needs.

How much does an eCommerce marketing company charge for their services?

For the complete cost of working with an eCommerce marketing company, there must be a discussion for the range of cost that are expected to paid for their different services:

• Development of ecommerce – The most costly service that an eCommerce agency has to offer is to develop an ecommerce solution. The cost of a project like that is impacted by the website’s functionality, design and platform. For this, it is expected to cost around $30k to over $500k when working with that ecommerce company.
• Cost related to email marketing – To hire an ecommerce email marketing agency for handling email marketing for the company, the price ranges around $2k each month. This monthly range will not be impacted by the campaign frequencies, list’s size and inclusion of template design or not.
• Support plans (annual) – For covering the things the company requires for online selling and marketing their product, an agreement of annual support plan with an eCommerce marketing agency helps. The cost of which will lie within $30k to over $144k, annually.
• Rate on hourly basis – For few projects, per hour charging is the best choice, or sometimes even a necessity. In that case, the expectation of cost among the team members of the eCommerce agency ranges within $140 to $250, on an hourly basis.