Let’s Talk Comm

Project Overview

Angrezi Dhaba, a rapidly growing restaurant franchise, sought to expand its presence across India by attracting potential franchisees. With 14 outlets across six cities, the brand aimed to accelerate its growth by generating high-quality leads and optimizing its franchise acquisition strategy.

Company Overview

Angrezi Dhaba is revolutionizing the Indian dining experience by blending the rustic charm of dhaba-style eateries with a contemporary twist. The brand offers a lucrative franchise model for aspiring entrepreneurs eager to contribute to the restaurant industry’s evolution.

Initial Challenges

Despite its growing popularity, Angrezi Dhaba faced significant challenges in its digital franchise acquisition efforts:

• High Cost Per Lead: Advertising costs on Meta Ads were not yielding a sustainable return on investment.
• Low Lead Volume: The campaign struggled to generate sufficient inquiries from potential franchisees.
• Poor Lead Quality: Many leads did not meet the criteria, resulting in a weak pipeline of serious investors.

Strategic Execution

To overcome these challenges, a targeted, investor-focused PPC strategy was implemented:

• Investor-Centric Approach: Conducted in-depth research on investor behavior to tailor ad messaging and targeting.
• Optimized Landing Pages: Enhanced the landing pages for better clarity, engagement, and conversion rates.
• Compelling Content Strategy: Experimented with static posts and video ads to maximize engagement and lead generation.
• Targeted Franchisee Profile: Focused on high-net-worth individuals and entrepreneurs looking for profitable investment opportunities.
• Citywide Reach: Concentrated efforts on ten major metro cities with high-intent search terms to attract quality prospects.
• Lead Quality Enhancement: Implemented data-driven ad optimizations, resulting in a 25% improvement in lead quality.
• Brand Visibility: Leveraged Google Search Ads to highlight Angrezi Dhaba’s franchise opportunities to potential investors.

Results:

The refined strategy delivered exceptional results, significantly improving lead generation efficiency:

• 20% Improvement in Marketing-Qualified Leads: Strengthened the franchisee pipeline with higher-quality investor leads.
• 40% Reduction in Cost Per Lead: Optimized PPC efforts resulted in substantial cost savings compared to the previous quarter.
• Successful Franchise Deal Closure: The successful closure of a ?1.0 CR franchise deal was a significant milestone.

Conclusion

Angrezi Dhaba successfully enhanced its franchise acquisition efforts through a well-executed PPC strategy. The company built a strong investor pipeline by improving lead quality, reducing costs, and effectively showcasing its brand, setting the stage for continued expansion across India and beyond.

Project Overview

Mannatt Gupta, a premium fashion design label specializing in made-to-order and made-to-measure apparel, faced challenges driving online sales A strategic overhaul of the advertising approach was necessary to overcome these hurdles and improve return on ad spend (ROAS).

Company Overview

Mannatt Gupta is a luxury fashion brand that seamlessly blends contemporary aesthetics with traditional craftsmanship. The label caters to a discerning clientele that values exclusivity and personalization. With an expanding international presence, the brand aimed to strengthen its digital sales performance and establish itself as a key player in the global fashion market.

Initial Challenges

Despite running Meta ads, the brand encountered significant roadblocks:

• Only one purchase was recorded over three months.
• Some users added products to their carts or reached the checkout stage but did not complete their purchases.
• The brand targeted the U.S. market, but the limited budget of INR 1.5 Lakhs per month, combined with account billing in INR and campaign bidding in USD, posed challenges in cost optimization.
• The ad campaigns suffered from a low CTR, indicating that the ad creatives and messaging were not resonating with the target audience.

Strategic Execution

To address these challenges, a data-driven and creative-focused strategy was implemented:

• Revamped ad creatives and messaging to make them more compelling and aligned with the brand’s luxury positioning.
• Introduced catalog ads with frames to enhance visual appeal and improve engagement.
• Optimized landing pages to create a seamless shopping experience, reducing drop-offs and increasing conversions.
• Conducted A/B testing across multiple creative formats, identifying that static posts outperformed other content types.
• Refined audience targeting by focusing on the top two U.S. cities generating the highest website traffic.

Results

The strategic optimizations led to significant improvements in campaign performance:

• ROAS increased from 0.3 to 5 within just 15 days.
• Engagement on video and static posts grew by 10%, indicating better audience interaction.
• The average website session duration increased to 90 seconds, reflecting higher user interest and engagement.
• Before Optimization (Sept 18 – Dec 31, 2024): Only one conversion in three months with an ROAS of 0.3.
• After Optimization (Feb 9 – Feb 26, 2025): ROAS surged to 5+ within 15 days.

Conclusion

Mannatt Gupta successfully transformed its online advertising performance through a data-driven approach and strategic ad optimizations. By refining creatives, leveraging catalog ads, enhancing landing pages, and focusing on high-performing locations, the brand significantly improved ROAS and user engagement. This case study underscores the importance of continuous testing, adaptation, and audience targeting in digital marketing—proving that impactful results are achievable even within a constrained budget.

Through a data-driven approach led by Let's Talk Communications, Mannatt Gupta successfully transformed its online advertising performance through strategic ad optimizations.