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Top Market Research Companies & Best Marketing Research Agencies | 2024

Are you struggling with marketing variables that can be termed the speed breaker of your success? You need to figure out various elements of product, price, place, and promotion to decide how to proceed in your business. It is usually best to work with top marketing research companies. Marketing research is a specialized and sensitive process.

To help you, our expert team has created a list of over 100 top research companies. They did this after thorough research. SelectedFirms have got your back!

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List of Best Market Research Companies

EvoTalents

Hire Top Talents worldwide

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10 - 49

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$25-$49/hr

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$5,000+

EvoTalents is a remote technical recruitment agency with over 10 professional recruiters. They have experience filling various vacancies and are source geeks, having closed over 250 vacancies in the last two years. Their clients are mostly product companies with similar values, such as iDeals, HiveOs, Erbis, YouScan, Sitecore, Reface, and Sparkybit. They offer services such as recruiting tech specialists worldwide and RPO (Recruitment Process Outsourcing), which involves full or partial outsourcing of a company's recruitment process. Outstaffing is also possible, where the external recruiter is fully integrated into the internal recruiting team.

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50% Digital Marketing
30% Market Research

Elite Marketing Systems

Clicks Are Just the Start, Sales Are the Goal!

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Noble House, Capital Dr, Linford Wood, Milton Keynes

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5 - 10

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$100-$149/hr

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$2,000 - $5,000

Elite Marketing Systems (EMS) is your go-to marketing partner for achieving real sales growth, not just generating leads. We excel in designing personalized marketing strategies tailored to fit your unique business needs, leveraging data-driven analysis and a deep understanding of consumer psychology. Specializing in SEO, PPC, social media, web design, real-world marketing, and brand building, EMS guarantees your business connects with its target market through optimal channels. Whether digital or traditional, EMS drives business success with impactful, results-oriented marketing campaigns.

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50% Digital Marketing
25% Market Research

Fledix Infotech

Best SEO service in ahmedabad

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Pragatinagar, Naranpura, Ahmedabad, Gujarat 380081, Ahmedabad

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8 - 20

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$25-$49/hr

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$1,000 - $99,998

Fledix Infotech is a digital marketing company in Ahmedabad, specializing in online marketing, social media marketing, and SEO. Our expert team is dedicated to helping businesses grow by improving online visibility, driving targeted traffic, and enhancing brand engagement through tailored strategies designed to meet your specific digital marketing needs.

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100% Digital Marketing
10% Market Research

INFIDIGIT Consultants Pvt Ltd

AI Powered Digital Growth Partner

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8 The Green Ste R, Dover, DE 19901, United States, Dover

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50 - 240

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N/A

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$0+

Infidigit, a digital marketing company specializing in Technical SEO, has quickly established itself as a results-driven industry leader. Founded by Kaushal Thakkar in April 2017, the company benefits from his 14 years of SEO experience and his deep understanding of the ever-evolving search engine landscape. In just a few years, Infidigit has built an impressive client roster that includes renowned brands like Myntra, ICICI Prudential, Dream11, Zivame, and Superbalist. Along the way, the company has earned 14 prestigious awards from leading industry platforms. This rapid success is largely due to Infidigit's focus on driving organic revenue through innovative and effective SEO strategies. In recognition of its achievements, the company was honored with the Best Bootstrap Startup Award in 2019.  

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40% Digital Marketing
10% Market Research

Daffodil Software

Tech Partner for Custom Healthcare App Development

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5.0 (2 Reviews)

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5.0 (2 Reviews)

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2885, Sanford Ave SW,, Grandville

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999 - 1,500

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$25-$49/hr

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$50 - $100

Daffodil Software is a reputable provider of healthcare solutions with over 100 dynamic healthcare partners worldwide. Our ability to think beyond technologies to provide unique and progressive healthcare solutions sets us apart from the competition. Our experience lies in the design and execution of comprehensive healthcare solutions for healthcare providers, payers, and health tech businesses. Our services encompass essential aspects of the industry such as innovative design, future technology, established development techniques, fool-proof security measures, and rigorous adherence to compliance standards across numerous locations globally. As a technology partner, we provide customized web and mobile solutions across a variety of digital platforms including EHR/EMR systems, practice management software, patient engagement tools, healthcare apps, telehealth solutions, and remote patient monitoring. We enable healthcare companies with our expertise in ONC, HIPAA, and GDPR-compliant healthcare solutions offerings, as well as healthcare IT consulting, by creating cutting-edge technology platforms with seamless interoperability (FHIR/HL7) and comprehensive access controls. We create systems that are easy to use, engaging, and safe, assuring smooth data flows, encryption, and backup.

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10% Digital Marketing
10% Market Research

Autviz Solutions

Custom Software Development | App Development Company

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Mohali, F-334, Phase 8B, Industrial Area, Sector 74, Sahibzada Ajit Singh Nagar, Punjab 160055, Mohali

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50 - 60

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< $25/hr

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$21+

Autviz Solutions is a premier custom mobile app and software development company in India, USA, Dubai, and Canada. Our mission is to transform innovative ideas into exceptional digital experiences. With years of experience, we create tailored mobile applications by evaluating the business aspect of each mobile endeavour. We maximize its potential through discovery and digital innovation. Since our inception in 2021, our commitment to excellence, creativity, and cutting-edge technologies has set us apart in mobile app development.

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10% Digital Marketing
10% Market Research

Simontechway - SEO Service in Delhi

Best SEO Agency in Delhi

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2nd floor, 64, Block 17, Block 2, Subhash Nagar, New Delhi,, New Delhi

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11+

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$25-$49/hr

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$1,000+

SimonTechWay is a premier SEO company in Delhi, offering comprehensive SEO services designed to elevate your online visibility and drive organic traffic. Our expert team tailors each strategy to your business needs, incorporating thorough keyword research, on-page and off-page optimization, content marketing, and technical SEO to ensure top search engine rankings. As a trusted SEO company in Delhi, we stay ahead of industry trends and algorithm changes to deliver effective, long-lasting results.  Whether you aim to increase website traffic, generate quality leads, or strengthen brand awareness, SimonTechWay provides reliable SEO services in Delhi that maximize your digital potential. Partner with us to grow your online presence and outshine the competition.

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65% Digital Marketing
5% Market Research

Sunraise Solutions

one stop solution for your digital presence

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5th Floor S.A. Towers 68-20-3/4 Revenue Colony Road. Gandhipuram, Rajahmundry,Andhra Pradesh, India, Rajahmundry

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50+

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N/A

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$20+

Sunraise Solutions is leading the way in 17 years of digital excellence we offer comprehensive solutions for all your marketing needs. We are creating happiness in our customer’s life by leveraging disruptive technologies. 

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45% Digital Marketing
5% Market Research

split arts technologies

where arts meet technology

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6280 Florence Dr, Midlothian, TX 76065, United States, Midland

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50 - 250

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< $25/hr

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$200 - $998

Split Arts Technologies is a Texas-based, woman-owned agency specializing in animation, website design, and digital marketing. Combining creativity with technical expertise, they deliver innovative solutions with precision. The company values time, trust, and transparency, aiming to exceed client expectations and push the boundaries of digital excellence.

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20% Digital Marketing
5% Market Research

Venture Web Designer

Your One-Stop Destination for all things Digital!

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24 Adams St, East Rockaway

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10 - 50

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N/A

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$100 - $1,000

Venture Web Designer is a New York based Digital Agency and your One-Stop Destination for all things digital, Logo & Branding, Website Development, UI/UX Design, Graphic Design, Digital Marketing & SMM, and SEO. We're passionate about helping local businesses thrive and get more customers online. Whether you're looking for a Logo Refresh, a new Website for your business, or a boost in your Social Media Engagement, we've got you covered. Our primary goal is to help local businesses attract more customers online, stand out from their competition, and foster their business growth through our exceptional digital services, all under one roof.

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15% Digital Marketing
5% Market Research

Webnox Technologies

Leading Software Developers

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No 721/2, Venky complex, Second floor, cross-cut road, Seth Narang Das Layout, Coimbatore – 641 012., Second floor, Coimbatore

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1 - 60

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N/A

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$1,000 - $5,000

Webnox Technologies is a top-notch software development company in India. With years of expertise and our team of specialists, we create the best engaging software solutions for GST Billing, lead management, field service management, customer relationship management, e-commerce shopping cart, and many more. We develop user-friendly interfaces, that will improve your business operations more effectively.

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10% Digital Marketing
2% Market Research
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What does a market research company do?

Market research is a key element today, as it is essential to stay aware of the upcoming trends and threats in your niche market.

A market research company helps you find, gather, and study many factors. These can be either qualitative or quantitative. This process aims to achieve the best results. Market researching involves the marketing elements of product, price, location, and promotion, which helps to understand consumer behavior. 

They also study how consumers behave. They work to connect with new trends in buying, using, and getting rid of goods and services in your business.

Marketing research firms collect and analyze data about people or organizations. They do this to help you.

Why should you hire a market research agency?

If you are starting or upgrading your services, you need to create marketing strategies. This will help your business grow. Focusing just on developing new marketing strategies without acknowledging recent market trends and patterns would be a huge loss. 

Thus, hiring a marketing professional would be the greatest aid for your business. They can help you understand consumer behavior so that you can upgrade your products and services according to demand.

Here are some key points to help you understand how marketing research agencies support your business. They work to overcome challenges you might face in improving your marketing efforts.

1. Find and describe marketing issues and opportunities

You may be having trouble growing your business. To help, the marketing research company asked you some important questions. Afterward, the problem will be analyzed, and the barrier will be identified.

Based on their research and past experience, they identify the best marketing opportunities for your firm. They also consider solutions suggested by their marketing experts.

2. Create, refine, and assess marketing actions

Defining and predicting the marketing opportunities doesn’t end their work here. After a big discussion with your marketing and SEO team, they can identify the barriers to implementing those strategies. They need to improve and assess their planned marketing actions. Then, they can begin to implement them with a clear vision for the future.

3. Monitor marketing performance

Implementing the required actions might not guarantee success. Continuous monitoring of marketing campaigns and which strategies provide the most views, leads, and conversions will be analyzed.  To understand how marketing strategies affect consumer buying behavior, we need to consider their emotions, thoughts, and preferences.

4. Enhanced understanding of the marketing process

The marketing research agency defines the end of the process. This involves looking at consumer behavior, gained views, leads, or conversions. The goal is to improve these areas.

Marketing research remains a continuous process because businesses must always take action in response to changing market trends. The team improves and fills those loopholes by understanding consumers' mindsets and implementing those strategies.

What to Look for in a Market Research Company?

Hiring the right people and company would be a hectic task. Finding a company that can identify, analyze, and improve marketing tactics can be a challenge.

To avoid future regrets, ask these questions to see if the company can help you grow.

Ask them, “Does the company have expertise in your industry and niche?”. It is essential that the company understands the basic norms and has advanced knowledge of the industry.

Ask them if "they can use the marketing strategies based on your location and region." It is important to use effective marketing strategies based on where the consumer can engage.

Know “Does the company have similar experience and worked with a similar company?”. This enables them to grow based on their past experience in a similar field. They can easily understand your needs and their own skills.

Talk about "Does the company have enough manpower?" with them. In order to finish the project on schedule, the necessary number of employees must be available.

Ask them, "What strategy do you use to gather and evaluate data?" It is important to know their perspective and approach when collecting and analyzing data.

Talk with them, “Would they give regular updates and communicate with the effective team?”. It is important to understand if they can provide during- and post-development support.

Asking them "How much time would it take to implement the effective action?" will encourage them. It is crucial to define the accurate time, but you should know the approximate timeline to complete the project.

Cost of hiring the marketing research agencies

The market research agency's charges vary widely depending on a variety of factors. Small projects run on low budgets and the scope of samples, while extensive samples with larger studies push the costs up. 

The research methods also affect pricing as face-to-face interviews are more expensive than online and phone surveys. The final cost will depend on several factors. These include vendor selection, project setup, fieldwork, and reporting needs. In many cases, fieldwork is the biggest variable.

Custom research projects range from $20,000 to $50,000. Short online surveys cost between $15,000 and $30,000. Complex projects that use many methods can cost over $100,000.

Typically, businesses will spend between 5-20% of revenue annually on research and development. Some of the largest investors in market research are in specific areas. These areas include Consumer Non-Durables, Media and Entertainment, and Pharmaceuticals.

Other fields, such as government, financial services, telecommunications, and retail, have even greater budgets. The tourism sector always allocates a smaller budget to market research. However, taking into account the present changes in the market, they have to increase expenses.

The costs of market research can vary. Each study is unique and tailored to answer specific business questions. The cost will also depend on the target audience, methodology, sample size, and complexity of the project.

Even though market research can seem boring or costly, it gives businesses important information. This knowledge helps them make better choices, reduce risks, and encourage growth.

Market Research Companies FAQs

<p>A market research firm helps businesses gather and understand information about their target market, competitors, and trends. Therefore, information is fundamental in making informed decisions with higher marketing strategies for growth-driven businesses.</p>

<p>Market research and the significant role it plays provides insights into customers&#39; needs, tastes, and behaviors. This is what helps companies get closer to the market. They can find opportunities and create business strategies that connect with their audience.</p>

<p>Actual cost of hiring a market research agency can be extremely variable. The scope of the project, the methods we use, and the level of detail required determine the outcome. Small studies can cost thousands of dollars to start. Detailed research can cost tens of thousands of dollars.</p>

<p>Market research helps businesses make informed decisions, reduce risks, understand customers, improve products, and stay ahead of competitors. It provides valuable insights that can boost customer satisfaction and increase revenue.</p>

<p>Some of the benefits include real insights, minimized business risks, discovering new opportunities, and improvement in decision-making.</p> <p>Advantages: It is not a very lengthy procedure, but it is sometimes expensive. If done incorrectly, it would likely produce overloads or biased outputs.</p>

<p>A market research project can take a few weeks to several months. This depends on how complex the project is and the research methods used. Some studies may finish in weeks, while others can take months longer.</p>

<p>Many market research firms provide insights on <a href="https://selectedfirms.co/companies/digital-marketing-agencies" target="_blank">digital marketing</a>, including online consumer behavior and trends. They also analyze the effectiveness of various digital channels. This information is useful for shaping a business&#39;s digital marketing strategy.</p>

<p>They use various methods involving web-based questionnaires, focus groups, interviews, social media monitoring, and data analytics. You can collect the information directly from the target group or from other sources. This depends on the goals of the research study.</p>

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