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Top PPC Companies | 2024

With the digital advertising space becoming more and more popular with businesses, the competition to grab the attention of internet users has also drastically increased. Hence nowadays, there is a need for a more nuanced and targeted method of attracting viewers to the company’s website and generating leads. And that’s where the PPC model of internet marketing or pay-per-click model comes in. The PPC model helps focus our resources on solid leads and helps increase the return on investment on your marketing campaign. With many advantages, the pay-per-click advertising model is fast becoming one of the most popular digital marketing methods.

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Best PPC Companies | Top Pay Per Click Agencies

Magneto IT Solutions

Empowering Digital Commerce Transformation

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5.0 (69 Reviews)

Inside Service Listing

Suite 1402-182, 347 Fifth Ave, New York

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50 - 249

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$25-50/hr

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$25,000+

We are Magneto. A team of digital commerce experts working with manufacturers, wholesalers and retailers globally, turning ideas into unique customer & content-centric experiences, using a platform-agnostic approach. Since 2010, we have been architecting digital commerce solutions for our clients providing innovative solutions, managing delivery and accelerating the speed at which leading B2B, B2C, D2C and marketplace brands can scale with flexibility their online offerings. We empower enterprises with industry-leading composable commerce solutions through a range of partners which offer PIM, DAM, OMS, MDM, DEM, CRM, CX, omnichannel sales, and marketing business needs. We push ourselves. We push technology. And we push the boundaries of conventional commerce.

Media Search Group

Data-Driven SEO Agency

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5.0 (10 Reviews)

Inside Service Listing

411 Huntington Beach, CA 92648 (USA), Huntington Beach

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20 - 60

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$25/hr

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$1,000 - $5,000

Media Search Group is a digital marketing agency that provides a wide range of services, including SEO, web design and development, social media marketing, and content marketing. Media Search Group has a team of experienced professionals who are experts in their respective fields. The company offers a customized approach to each client, ensuring that they receive the best possible service. Media Search Group is committed to helping businesses grow their online presence and reach new customers. The company has a proven track record of success, and its clients include a variety of businesses from a variety of industries. Media Search Group is a reliable and trustworthy partner for businesses of all sizes.

Appventurez

Leading Web and Mobile App Development Company

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5.0 (8 Reviews)

Inside Service Listing

Logix Infotech Park, 1st Floor, Plot No.- D-5, Sector 59, Noida

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50 - 249

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$25/hr

Inside Service Listing

$5,000+

Appventurez is the leading eCommerce web & app development company in the United States that specializes in Magento and Shopify development and design processes. Established in 2018, they also have their global offices in Dubai, UK, South Africa, Mexico, Germany, Qatar, and India & provide eCommerce solutions around the globe. The eCommerce app development company has developed over 100+ apps using modern technologies like AR/VR and AI to Blockchain and Cloud computing for their client base that ranges from next-generation startups, enterprises, SMBs, and SMEs to established businesses. The work contributions that they have made in the eCommerce app development services earned them a series of accolades and awards from a number of renowned rating and review websites like Clutch, GoodFirms, and Appfutura.

SynergyTop Inc

Driving Synergy Assuring Growth

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5.0 (7 Reviews)

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11832 Cypress Canyon Road, Suite 2, San Diego

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50 - 250

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$25/hr

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$1,000+

SynergyTop is a premier digital marketing agency and IT services company, specializing in delivering future-ready digital solutions and enabling digital commerce for enterprise customers. Our certified digital and domain experts provide custom digital solutions in website UI/UX, web development, mobile applications, Progressive Web Apps (PWAs), and e-commerce. We also offer managed cloud services and custom ERP development. Since our founding in 2014 and headquartered in San Diego, SynergyTop has successfully delivered over 200 websites, 50+ mobile applications, and 100+ e-commerce platforms for small and medium-sized enterprises across various industries including Retail, Healthcare, Solar Power, Energy, Construction, and Manufacturing. Recognized with numerous industry awards and accolades from leading publications, SynergyTop combines unparalleled experience, rapid execution, and a passionate team of domain experts, making us the partner of choice for businesses on their digitalization journey. Led by founder and CEO Jayesh Totla, who brings over 20 years of IT industry experience, we ensure project outcomes that exceed expectations. SynergyTop extends its comprehensive services to startups and small & medium businesses in the USA, UK, Australia, UAE, India, and multiple countries worldwide.

Anadea

Game-changing apps start here!

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5.0 (5 Reviews)

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Alicante, Calle Clara Campoamor, 12 Alicante (Alacant), 03540 Spain, Alacant

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150 - 200

Inside Service Listing

$50/hr

Inside Service Listing

$10,000+

Anadea helps build a solid basement for your tech business. Both web and mobile, we guarantee you'll get the custom solution users will like and the market will accept. Together, we change the way people do things, for the better. For inspiration read https://anadea.info/for-clients For the industry experience proof check https://anadea.info/solutions To check if there's something like you want to build visit https://anadea.info/projects And if you prefer to talk about your project in person, we'd be glad to find your request here https://anadea.info/free-project-estimate Have a great day! See you Key services: Web design | Mobile apps development | UI/UX design | QA and testing | Discovery Phase | Project audit Technologies we work with: Ruby on Rails | Python | Java | JavaScript | React

eStore Factory - Amazon Consulting Agency

Sell More Online

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5.0 (5 Reviews)

Inside Service Listing

1480 US Hwy 46 W, #273B, Parsippany-Troy Hills

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50 - 249

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$25/hr

Inside Service Listing

$1,000+

At eStore Factory, our motto is simple: Make Amazon Easy for the Sellers! Our journey started over a cup of coffee and people who envisioned the rise of Amazon. Nine years down the line and helping more than 2000+ sellers, we are one of the recognized Amazon Consulting service providers. We are one of organizations registered on Amazon’s service providers network. Amazon consultant working with us thrive when the sellers who set out to achieve the brand Amazon, successfully does the same. They have much needed market knowledge to ensure a trusted advice. Amazon consulting offered by our experts is customized as per the product of the seller. Not every product of every seller can fit a pre-defined compartment and that it needs a thorough market research and knowledge to offer such sound advice that will work. The team associated with us are some of the most capable Amazon consultants with detailed insight on working of Amazon. Our graphic teams have created Amazon Storefront for many sellers across multiple categories which have helped them get an edge among competition in the market. Our mission has been pretty simple and that is to be ruthless in our approach when it comes to helping seller grow their business. Our out of the box approach with inclined results over time makes us one of most reckoned Amazon PPC Agency across all marketplaces. We serve to all marketplaces across all languages with the same zeal and callous approach to drive sales. With a wider footprint and offices across 3 locations, we cover a lot of base and ensure that we are aware of every minute changes of Amazon across all marketplaces and react in time to make sure we are always ahead of the competition. eStore Factory can be your perfect partner/assistant which can embark on your journey over Amazon. Our job is to make things simple for you and out team do just that.

Icecube Digital

Icecube Digital is a group of professional web designers, developers, and strategists who identify problems and provide a unique solution

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5.0 (5 Reviews)

Inside Service Listing

208, Hiawatha Blvd, Lake Hiawatha, Parsippany-Troy Hills

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40 - 50

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$25/hr

Inside Service Listing

$1,000+

IceCube Digital is a leading website development company that specializes in WordPress development services. Our team of skilled web developers takes pride in creating custom websites that perfectly match your unique needs and objectives, especially if you're in the travel, food, or beverage industry. We provide a range of services centered around Magento, including e-commerce development and enhancing its visibility through specialized Magento SEO services. With our talented Magento 2 experts on board, we're here to elevate your online presence. Contact Icecube Digital today for a free consultation on your website project.

Mobikasa

we design we develop we innovate we inspire

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5.0 (5 Reviews)

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135 Madison Ave, 8th Floor, New York

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50 - 150

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$35/hr

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$10,000+

Mobikasa is a top-rated ecommerce, web and mobile apps development agency. Founded in 2011, Mobikasa has become a dynamic, agile and fast-moving company, focused on client solution management within the ecommerce domain. We have established a global footprint and serve clients from diverse industry verticals. Our emphasis on scope discovery to accurately identify client goals and objectives will always create a deeply enriching, brand enhancing solution that truly engages the client’s target audience. Mobikasa’s innovation focused team consisting of project managers, software engineers, digital marketing experts and UI/UX designers help develop custom built software solutions that are cost effective for companies of all sizes, from funded startups to established enterprises.

Novatore Solutions

Innovate. Develop. Deliver

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5.0 (5 Reviews)

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8 The Green STE B, Dover

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50 - 249

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$25/hr

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$10,000+

Novatore Solutions creates integrated web & mobile products that turn ideas into profitable and effective business solutions. They believe that the unique traits and touches that define a human experience can also define an online one. With an unorthodox methodology that fills customer requirements and having a huge number of year of experience that fills just right for an IOS development application to be filled into the customer-centric pocket, Novatore has flanged the skyscraper. iOS developers at Novatore are fully skillful with sterling techniques that bring demanding innovation, style & ease in your app. They care about simplicity along with rich user experience when it comes to developing iOS Apps.

Virtual Assistant India

Amplify Business Performance With Virtual Assistants India

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0.0 (0 Reviews)

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1968 S. Coast Hwy #499, Laguna Beach

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500 - 1,000

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$25/hr

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$15 - $25

Virtual Assistant India provides businesses with skilled, specialized, and experienced virtual assistants to support various back-office or specialized tasks. By carefully evaluating the client’s needs, we offer competent remote resources to assist them in tasks like data entry, content writing, eCommerce store management, eBay support, Amazon store management, social media handling, image editing, and SEO-related tasks, among others. Virtual assistants from our company have helped 8150+ global businesses offload their daily tasks to refocus on their core business operations.  Based out of New Delhi, India, Virtual Assistant India has a pool of English-speaking professionals with varying core expertise. Our resources are adept at delivering accurate services in the committed time frame without compromising the outcomes. We allow our clients to have complete control over the VA’s working process and offer a free trial to enable them to gauge the VA’s skills before they can sign the contract.  ISO/IEC 27001:2013 certified for Data Security  ISO 9001:2015 certified for Data Quality  Amazon Service Provider Network Partner  Best-in-class data security standards (ISO certified) Quick project scalability with zero downtime  HIPAA compliant Free sample  VA compatibility check  Specialized and trained resources VA Performance monitoring  To hire skilled virtual assistants or book a free consultation, visit our website and drop a query. Our team will get in touch with you.

Bytes Technolab Inc

A leading Web & Mobile Apps Development Company

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5.0 (46 Reviews)

Inside Service Listing

1097 Avondale St. San Jose, CA 95129 USA, San Jose

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50 - 249

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$25/hr

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$5,000+

We’re Bytes Technolab - Delivering Tailored Web & Mobile Apps Development services since 2011. With a 95% Client retention ratio our Forte is High-end UI/UX Design, Web Apps Development, CMS Solutions, Magento eCommerce Development, Marketplace Solutions, Inventory Management Solutions, Mobile Apps Development, ReactNative Apps Development, Cloud Services, and Digital Marketing.   Our Team Strength of 100+ Developers with an Average Experience of 6+ Years are Highly Experts in Trending Technologies like MERN, MEAN, ReactJS, ReactNative, and Legacy Technologies like PHP, Kotlin, and Swift to cater an Innovative Software Solutions for Small/Mid Businesses, Startups, and Enterprises.   Our 9001:2008 Certification ensures high levels of Security & Quality. With our Development Processes and Team, we have achieved Partnership and Certifications of Plumrocket Partner, Bronze Amasty Partner, Clutch Top eCommerce Developer, Adobe Certified Developers, Magento Solution Specialist & Magezon Bronze Partner. We are also proud to be a member of NASSCOM.   Our Expertise   Magento eCommerce Development   Shopify eCommerce Development   WordPress / woocommerce Development   Marketplace Development   Inventory Management Solutions   Custom Web Applications Development   Marketplace Integration & Management   UI/UX Design   Digital Marketing   Third-Party Inventory Integrations   Magento Walmart Integration   Magento Amazon Integration   Magento eBay Integration   Custom Mobile Application Development   Having Subsidiaries in the US & Canada, A Development center in India is equipped with State of Art Infrastructure, Technologies, and a Friendly work Environment. We are still expanding our global presence in Europe & Middle-east as we believe to Ensure we are Always close to our Customers.   Our Approach helps us develop User-centric, Applicable, and Advanced Software Solutions for various Industries such as E-Commerce, FinTech, Real Estate, Automotive, Healthcare, Jewellery, Education, Event Management, and more.

WebDesk Solution

eCommerce Experts

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5.0 (30 Reviews)

Inside Service Listing

19 West 34th ST., STE. 1018, New York

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1 - 50

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$80/hr

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$1,000 - $10,000

WebDesk Solution is a creative digital agency that specializes in custom web design & development, eCommerce, mobile app development, and API Integration. We are certified partners of the most trusted digital commerce platforms, including BigCommerce, Adobe Commerce, Shopify, Shift4Shop PrestaShop, etc. We are delighted to be one of the few organizations that offer website design across all major industry platforms. With a solid experience of more than 12+ years, we are continuously offering the best eCommerce development services. With our consistency and result-oriented approach, we’ve built the clientele of some of the biggest names in the business and accomplished more than 1500+ projects by bringing innovation to the table with every project.

PBJ Marketing

Wise Counsel & Practitioners on All Things Digital

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5.0 (6 Reviews)

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655 15th Street NW, Washington

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10 - 49

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$100/hr

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$10,000+

PBJ Marketing is a boutique digital marketing agency located in New York.With a strong emphasis on both quantitative and qualitative research, PBJ marketing develops strategies for long-term growth for their clients. They believe in building a relationship of trust with their clients. Their team has expertise in digital marketing, website development, and mobile application development. Each year they select non-profit businesses for which they plan and develop strategies as per their need and help them achieve scalability, flexibility, and growth.

WPWeb Infotech

Trusted and Reliable eCommerce & Web Development Partner to Empower your Business

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5.0 (5 Reviews)

Inside Service Listing

704, City Center 2, Nr. Sola Over Bridge, Science City Road -380060 Ahmedabad, Gujarat, India, Ahmedabad

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50+

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$< 25/hr

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$10,000+

WPWeb Infotech is a leading web development, delivering top-notch IT solutions for startups, small, medium, and enterprise-level businesses across the globe. WPWeb Infotech is a trusted web development partner and preferred choice for outsourcing developers in trending technologies like PHP, WordPress, Laravel, CI, Shopify, Magento, React, Angular, JavaScript, WooCommerce, Shopify, Node JS, Drupal, Ruby on Rails, etc. Within a short span of time, WPWeb Infotech is recognized as one of the leading web development companies in India with the ability to deliver high-quality IT solutions to global clients.

Logical Media Group

We Craft Exceptional Digital Experiences

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5.0 (5 Reviews)

Inside Service Listing

445 West Erie Street Suite 208, Chicago

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10 - 49

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$100/hr

Inside Service Listing

$10,000+

With consultants certified in Google AdWords and Google Analytics, Logical Media Group is a Google partner agency. They have experience in Display Advertising, Email Marketing, Social Media, and Video Optimization. They invest the most in their people and technology, as they are of the view of people being a valuable asset. They have a unified passion for digital marketing and design. Logical Media Group employs a client-first approach to know them better and then move ahead to develop online marketing strategies that are flexible and scalable.

Seoplus

Ready for a better digital marketing partner

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5.0 (5 Reviews)

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333 Preston St, Suite 1010, Ottawa

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10 - 49

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$100/hr

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$1,000+

Seoplus is a digital marketing agency with the aim of creating value for their client. They employ digital tools and modern techniques to future-proof their implementation. They are a Google Premier Partner, Facebook Marketing Partner, and a Shopify Partner. Their team is skilled in SEO, social media, and digital marketing. They are dedicated to developing online marketing strategies and serving clients across the world and providing them sustainable growth along with the change in the market. Not only do they help in generating leads but also focus on increasing sales of the business.

Due North

Engineering Great Digital Marketing

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5.0 (4 Reviews)

Inside Service Listing

Suite 13/118 Church St, Hawthorn, Hawthorn

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2 - 9

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$150/hr

Inside Service Listing

$5,000+

Digital marketing engineers DUE NORTH.With the help of digital marketing and strategy, Due North is dedicated to helping you build your company. We are a true business partner for everything from search to analytics and optimization to content, management, and system analysis.

PNC Logos

Reshaping Your Brand Through Custom Design & Development

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5.0 (4 Reviews)

Inside Service Listing

219 North Brown Avenue, Orlando

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50 - 249

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$50/hr

Inside Service Listing

$1,000+

PNC Logos is a part of Pac and Copy, an organisation with a 20-year reputation for providing hundreds of clients with unmatched solutions. PNC Logos is dedicated to carrying on the parent company's tradition and aspires to develop meaningful digital experiences that support businesses in forging long-lasting bonds with their target audiences. We make every effort to improve your performance and provide results because your company is our first priority. Our goal is to develop a brand personality for you that distinctly differentiates you from the competition. We have some special offers for our clients that offer the ideal fusion of quality and personalization at a reasonable price, giving you the advantage that your competitors lack.

TopOut Group

We top out your digital marketing.

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5.0 (4 Reviews)

Inside Service Listing

9308 South South Chicago Avenue, Suite 17225, Chicago

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2 - 9

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$150/hr

Inside Service Listing

$10,000+

A full-service digital business, TopOut Group focuses on web development and pay-per-click marketing. We concentrate on hands-on, totally collaborative management and use our own software to optimise your brands' advertisements. With knowledgeable account managers, you'll always be in good hands and never miss an opportunity for optimization. We make reporting simpler so that the data you require is transparent and easy to access.

Citytech Software Pvt Ltd

Technology meets tomorrow

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5.0 (3 Reviews)

Inside Service Listing

Inside Service Listing

99 - 200

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$25/hr

Inside Service Listing

$1,000 - $1,000,000

Citytech Software is an IT outsourcing company with solid software development experience. Our journey began in 1993 with a small team of enthusiastic people eager to change the dynamics of the software industry. Our ultimate goal is to help global organizations become scalable and help them achieve their business goals through our robust development and support services. To deliver outstanding services to our clients, we select the best talent that is then groomed to provide stellar customer satisfaction. Our team continues to expand as we keep on adding talented Business Analysts, Developers and Quality Analysts, Graphics Designers, App Developers and Digital Marketing wizards. With continuous skill-development exercises, our team has up-to-date knowledge of present and upcoming industry trends and employs this information to serve client interests. Today, we boast of a quality team that delivers with every project. Not only do we work in tandem with some of the biggest names in the industry, but also service small and medium-sized businesses in meeting their IT development needs. Citytech Software is well-versed with the latest technologies and is a Certified Microsoft Gold Partner, along with being an Adobe Solution Partner, Kentico Gold Partner, and nopCommerce Gold Partner. Our project development goal is not only to meet the deadline but also complete tasks by meeting the standard quality. We have a flexible engagement model, which means that you can hire our professionals on a full-time or a part-time basis. Leverage Citytech’s exceptional experience to reach your business goals.

Extern Labs Inc.

Delivering IT Innovation

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5.0 (3 Reviews)

Inside Service Listing

, Sheridan

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50 - 200

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$15/hr

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$1,000 - $1,000,000

Extern Labs is one of the fastest-growing IT companies in the USA, Dubai, and India that provides web, mobile, and embedded development solutions. We at Extern Labs, Help Globalize businesses by using digital ways to empower the business ecosystem to reach all-new heights.  We use most advanced technologies like Javascript, Rust, Python, Ruby, and Dart, as well as popular frameworks like ReactJs, VueJs, NodeJs, Angular, Django, Flutter, Flask, and others. We also create apps for the iPhone, Android, and tablets (both native applications as well as cross-platform technologies such as React Native). At Extern Labs, quality assurance is an essential component of all business activities. We strictly adhere to our time-tested procedures from project conception to project delivery to ensure that all work is conducted in accordance with best practises and industry standards. As part of our quality policy, we use a variety of technical methods and measures, conduct formal technical reviews, and perform planned software testing.  

GeeksChip

Digital Marketing Company

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5.0 (3 Reviews)

Inside Service Listing

SS Arcade, 3rd Floor, Kavrui Hills, Phase 3, Madhapur, Hyderabad

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10 - 49

Inside Service Listing

$25/hr

Inside Service Listing

$1,000+

GeeksChip is a digital marketing company established with a motto to make businesses go digital. They are a troop of geeks devoted to transforming their customer’s business visions into existence. They prefer to communicate clearly and appreciate an open and honest discussion anytime. They always think about the end since your end goals are essential for their strategy and push your business forward. GeeksChip treats you as a partner rather than a client since they must act hand-in-hand to grow together. It sounds cliche. But they are totally fine with it.

SITE IT NOW

Web Design Agency and SEO Services Company in USA

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5.0 (3 Reviews)

Inside Service Listing

1016 W. Jackson Boulevard, Chicago

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10 - 49

Inside Service Listing

$50/hr

Inside Service Listing

$1,000+

Headquartered in Chicago, SITE IT NOW has now become a market leader in professional Web Development services in the USA, Their other service expertise includes Web Designing, Website Development, Search Engine Optimization (SEO), WordPress Development, Shopify Website Development, Software Development, Web Application Development, eCommerce Website Development, Social Media Marketing, Mobile App Development, and Secure Web Hosting Solutions. The Chicago web development agency offers digital solutions to create new competitive advantages for customers from varied industries like healthcare, education, Fintech, entertainment, e-commerce, Hospitality, and related verticals present across the USA. Their expert website developers give individualized attention to each project so that you can offer your website visitors an exceptional user experience.  

Folio Manager

Leading digital marketing agency in Australia

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5.0 (2 Reviews)

Inside Service Listing

Fairfield Rd., Brisbane

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5 - 15

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$65/hr

Inside Service Listing

$1,000 - $15,000

Folio Manager is an Australian owned business and we offer our digital marketing and other services across Australia. You can contact us from any part of Australia and we will get the job done for you. We provide real figures, real performance targets, real revenue growth, and real return on your investment.

Scrum Digital

Embark on a Digital Transformation Journey

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5.0 (2 Reviews)

Inside Service Listing

Scrum Digital 9318 Shadowglen Ct HIGHLANDS RANCH CO 80126 UNITED STATES, Highlands Ranch

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10 - 30

Inside Service Listing

$<25/hr

Inside Service Listing

$25 - $50

Leveraging the latest technology and industry trends, we help SMEs scale up their digital transformation to enable their business to thrive in this competitive market. From web and mobile app development to strategizing digital marketing campaigns, Scrum Digital offers its expertise to strengthen the digital game for your business. Scrum Digital has completed 150+ projects in a time span of just 3 years, ranking highly among B2B companies across the world. We aim to provide innovative web and app solutions that do not strain the budgets of small and mid-sized businesses. Our aim is to provide digital solutions that drive long-term business value to overcome emerging challenges in the industry. We strive to shape the digital future of business, be it an emerging startup or a large enterprise. Our startup consultation has helped startups to embark on rapid expansion with our robust digital transformation service offerings. The Scrum Digital team has successfully completed diverse projects, including developing websites, improving the functionality of mobile apps, strengthening social media presence, implementing high ROI digital marketing campaigns and more. Our team dedicatedly collaborates with our clients to understand their business requirements and unlock business possibilities by embracing advanced technologies. Scrum Digital offers end-to-end IT solutions along with comprehensive digital marketing services. Our offerings include all development services, IT consultation, and digital transformative services such as SEO, SMM, online reputation management, digital advertising, etc. Connect with us to accelerate your digital transformation journey!

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What is meant by a PPC service?

To understand what a PPC agency does and its services, let us first understand what PPC means. PPC or Pay-per-click is a model of internet advertising where the advertiser has to pay the search engine or site a certain amount of fixed fee every time a user/visitor clicks on their advertisement. Simply put, the advertiser has to pay only when a user clicks on their advertisement. An example of PPC advertising is search engine advertising, the most popular form of PPC advertising. Advertisers bid for ad placement in search engine advertising, typically through sponsored links via search engines such as Bing or Google. Essentially, the PPC advertising model is a way of buying visits to an advertiser's site rather than organic visits. So why is PPC advertising on the rise, and what are the reasons behind its immense popularity with advertisers?

With digital marketing becoming extremely popular daily, more companies are jumping on the digital advertising bandwagon. It has led to mushrooming of advertisements for products and services to which internet users are exposed. This increased level of competition in the digital advertising medium has led to the need for a more effective and targeted manner of reaching out to potential customers. It is where pay-per-click comes in. So, what are the benefits of PPC advertising and the reasons behind its immense popularity?

Implementing the pay-per-click model of digital marketing has a multitude of benefits, namely,

  • Cost effective: PPC advertising is one of the most cost-effective digital marketing models. In this model, advertisers only pay for clicks instead of reach or ad impressions making the return on investment high. Also, since it gives the clients complete control over the ad placements and targeting, it provides better control over the budget.
  • Instant Results: Even though there are several methods of digital marketing to target and draw customers to a website, the PPC model is one of the most effective in terms of the time taken to deliver results. Implementing pay-per-click can fetch instantaneous results, unlike SEO methods, which are more of a long-term project.
  • High ROI:  ROI is high for PPC advertising since this model targets customers who are actively searching for that product or service. For instance, if the cost of paying for a particular click is $5 and the customer purchases $100, the company sees a positive ROI.

So, what is the role of a PPC agency, and how do they help in a PPC advertising campaign?

A PPC management agency will implement and look after the whole PPC ad campaign for their clients. The role of a PPC agency can be broadly divided into three steps,

  • Setting up the campaign: The first and key step is to set up the campaign properly. The agency must understand its client's business goals, requirements, and target audience. The setting up process will involve budgeting, keyword research, audience demographic targeting, conversion tracking, bid strategies, AD placements, dynamic ad targets, landing page, setting up KPI parameters to track the performance, etc.
  • Monitoring: Once the PPC campaign has been set up and launched, the next step is monitoring the campaign to ensure no glitches.
  • Reporting: One of the PPC management service's crucial responsibilities is reporting on the ad campaign to the client. Reports are prepared and customized based on the pre-decided KPIs and regularly delivered to the clients so the client can track the campaign.
  • Campaign Optimization: Another primary responsibility of the PPC management service is optimization. It involves actively monitoring the campaign and making necessary changes to make it more effective and improve performance.

What are the top signs that you need to hire a PPC agency?

The key indications that it is time to hire a top PPC agency to take charge and implement your PPC campaign are,

  • Current PPC strategy is not yielding results: If your current in-house strategy is underperforming or does not yield the desired results, it may be time to outsource the PPC campaign to a professional PPC management agency. They can help streamline the campaign and make it more effective.
  • Lack of resources: If your company does not have the time or the resources to hire and train PPC campaign experts or if it is not viable to have an in-house PPC campaign team, then hiring a PPC agency will be the right answer.
  • Increase in advertising budget: An increase in the marketing budget does not guarantee better growth or leads for a campaign. The key is to ensure that the funding is allocated and spent efficiently. And this can be done with the help of a professional PPC ad agency.
  • Rebranding: If your company is looking to rebrand or reposition itself in the market or launch a new line of products and services, it may be the right time to hire a PPC service company to help fetch better results.
  • Increase in competition: If there is increased competition in your domain or sector and a flurry of new entrants, it will be wise to hire a PPC agency to help consolidate your company's position by bettering your PPC strategy.

Hiring a top PPC advertising agency is a huge decision given that it involves spending a significant portion of your marketing budget on it; however, hiring a top PPC agency can also help do wonders for your firm.

What are the benefits of hiring a PPC marketing agency?

Going with an experienced and top PPC marketing company to handle your PPC campaign can bring several benefits apart from a well-strategized and curated PPC campaign. Some of the benefits are,

  • Experience and Skills: By hiring a top PPC agency, you get to work with experienced PPC experts with the relevant skills, experience, and years of experience and expertise required to pull off a PPC campaign.
  • Optimization of time:  Hiring a PPC agency to handle your ad campaign instead of doing it in-house can help you save a lot of man-hours and resources. PPC campaigns must be constantly monitored and optimized in terms of updating the keywords or changing the placement of ads. Outsourcing this to an external agency can help you save a lot of time and resources.
  • Result driven: Deciding to do the PPC campaign in-house with your company's team may involve a lot of trial and error, resulting in an underutilization of resources. Opting to go with an experienced PPC company can help solve this problem.
  • Scalability Factor: One of the most significant advantages of hiring a PPC agency is that you can scale up or scale down your ad campaign according to the needs and requirements of your business. It may not be feasible if you do it with an in-house team.
  • Focus on core business: Outsourcing the PPC ad campaign can help you and your company focus on your core business activities and strategies.

Key points to keep in mind before hiring a PPC consultant

Hiring a PPC consultant to implement and manage your PPC ad campaign is a huge decision. Here are some of the tips and pointers to keep in mind before you hire a consultant,

  • The Profile of the Agency: Factors such as the number of years the agency has been in business, their clients, their team, and their qualifications and experience are also important factors to be considered.
  • Success stories: It is essential to consider if the agency has worked with clients and projects similar to yours and the outcomes. Client testimonials and reviews are crucial aspects to be taken note of.
  • Services offered: Clients should clearly understand the services the agency provides before entering into a contractual agreement. In addition, it is necessary to understand the strategy the company will undertake and the allocation of budget and resources.
  • Tools & Technologies used:  It is essential to ensure that the agency of your choice is using the latest tools, methods, and technologies to implement and run your PPC campaign.
  • Advanced Quote: Cost is an essential factor that needs to be considered before making any key business decision. It is always wise to go with a PPC agency that provides you with a quote in advance and a breakup of the quote, if possible so that it is easier for you to make decisions in the future.

Hiring the best pay-per-click that suits your needs and requirements can play a huge role in deciding whether your PPC campaign succeeds. Therefore, it is crucial to take into consideration these factors before going ahead with the decision.

Estimating the cost of your PPC campaign

The cost of hiring a top PPC agency to implement and run your pay-per-click campaign will depend upon several factors. For example, the determining factors of the price could be the nature and complexity of the project, the size of your company, the experience, and expertise of the agency and the team working on the project, the duration of the campaign, goals, and the KPIs of the project amongst other factors.

The billing structure can also vary depending from agency to agency. While some PPC agencies bill on an hourly basis, some do it monthly, whereas some companies charge a lump sum on a project basis. Finding a company whose billing structure works well with your finances is essential. The average rate charged by a PPC agency in the US is around $152 per hour, while medium and small enterprises spend about $ 9000 -$ 10,000 monthly to run a PPC campaign. With cost always being an important determinant, it is important to consider the factors that affect the overall cost of the campaign.

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