ViralGraphs

Overview
Raeth is an online store specializing in handcrafted, block-printed cotton clothing, including suits, dresses, and tops. They focus on sustainable and ethical fashion, offering size-inclusive options and personalized styling. Their products are designed by skilled artisans in Rajasthan, India, combining traditional techniques with contemporary fashion. 

Approach

Website Optimization (Shopify)

For website optimization for Raeth, we focus on SEO with relevant keywords, ensure mobile responsiveness, optimize loading speed, use high-quality images, design a user-friendly layout, develop a content marketing strategy, integrate social media, and utilize analytics for performance monitoring.

Search Engine Optimization (SEO)

SEO activities include keyword research, on-page optimization (like meta tags and content adjustments), and technical SEO (website structure and coding).

E-commerce Marketing

For e-commerce marketing on Amazon and Flipkart for Raeth, focus on SEO-optimized product listings, using high-quality images, setting competitive prices, encouraging customer reviews, leveraging promotions and discounts, and regularly tracking sales data and customer feedback for ongoing listing optimization.

Outcomes
 

• Improved Online Visibility: Through SEO and optimized product listings, Raeth's products can experience a significant increase in online visibility. This may result in a 30% increase in organic search traffic.
• Enhanced User Experience: With a mobile-responsive, fast-loading, and user-friendly website, Raeth can reduce bounce rates by 25% and potentially increase conversion rates by 15%.
• Increased Traffic and Sales: Effective SEO and engaging product listings can attract more visitors, potentially leading to a 20% increase in website traffic and a 25% boost in sales
• Stronger Brand Presence: Consistent branding and quality content across different platforms can help Raeth achieve a 20% growth in brand recognition on social media platforms.
• Data-Driven Insights: Regular monitoring and analysis will provide valuable insights into customer behavior and preferences. This data-driven approach can lead to a 10% improvement in marketing ROI over time.

Overview
Aagman India is a luxury camping and travel company that offers unique experiences in various locations across India. They provide a mix of adventure and leisure activities, emphasizing cultural and heritage experiences. Their accommodations range from super luxury to standard tents, ensuring comfortable stays. Specializing in outdoor experiences blended with luxury, Aagman India caters to diverse traveler needs. For more information.

Approach

Website Optimization (WordPress)

We Started with Website Optimization and started with Website page Content Optimization, URL Optimization, and Technical Optimization ( Tag Manager, Search Console, and Google Analytics integration)

Search Engine Optimization

SEO activities include keyword research, on-page optimization (like meta tags and content adjustments), link building, technical SEO (website structure and coding), local SEO for businesses targeting local customers, mobile optimization, and analytics monitoring to track and refine the strategy.

Social Media Marketing

Create and share content on social media platforms to achieve marketing and branding goals. Including posting text, images, videos, and other content that drives audience engagement and paid social media advertising to reach a wider audience. It's essential to regularly update your content, interact with followers, analyze your results, and adjust your strategies accordingly.

Overview
CherishBox is your destination for authentic pearl jewelry, including necklaces, earrings, bangles, and bracelets. They offer a variety of collections for different occasions, provide free shipping across India and worldwide, and emphasize quality and authenticity. CherishBox's classic and contemporary pearl designs have earned them a reputation as a trusted choice for pearl enthusiasts.

Approach

• Website Optimization (Shopify)

For website optimization for Raeth, we focus on SEO with relevant keywords, ensure mobile responsiveness, optimize loading speed, use high-quality images, design a user-friendly layout, develop a content marketing strategy, integrate social media, and utilize analytics for performance monitoring.

• Search Engine Optimization (SEO)

SEO activities include keyword research, on-page optimization (like meta tags and content adjustments), and technical SEO (website structure and coding).

• Paid ads

For a succinct paid ads marketing approach on Facebook for CherishBox:

1. Audience and Goals: Identified target audience and defined campaign objectives: sales growth or brand visibility.
2. Compelling Creatives: Create visually captivating ads that showcase CherishBox's pearl jewelry collections.
3. Budget and Format: Allocate the budget wisely and choose ad formats that align with your audience and objectives.
4. Precise Targeting: Utilize Facebook's targeting options to reach the right audience segments.
5. Optimization: Continuously monitor and optimize ad performance based on key metrics.

Outcomes

1. Improved Website Performance (Raeth - Shopify):
   • Anticipate a 20% increase in organic website traffic due to enhanced SEO.
   • Mobile responsiveness will lead to a 15% reduction in bounce rates.
   • Optimizing loading speed will result in a 10% boost in user satisfaction.
   • High-quality images will engage visitors, contributing to a 15% longer average session duration.
   • A user-friendly layout will lead to a 10% improvement in navigation.
   • Implementing a content marketing strategy can increase user retention by 20%.
   • Integration with social media will enhance online presence and reach by 25%.
   • Utilizing analytics for performance monitoring will result in data-driven improvements.
2. Effective Paid Ads Marketing (CherishBox - Facebook):
   • Precise audience targeting will result in a 15% higher CTR.
   • Aligning campaign objectives with goals can lead to a 20% increase in conversions.
   • Compelling ad creatives will achieve a 10% improvement in engagement.
   • Efficient budget allocation will maximize ROI with a 15% reduction in cost per conversion.
   • Engaging the right audience segments will contribute to a 20% increase in click-through rates.
   • Ongoing optimization based on key metrics will result in a 10% boost in ad performance.

Overview
Swift Digital is a leading marketing automation software company based in Sydney and Melbourne, Australia. They offer a range of solutions, including email marketing, event management, landing pages, online surveys, and mobile/SMS messaging. Notable clients include Westpac, Qantas, and Cbus Super. Swift Digital prioritizes data security and compliance with Australian laws.

Approach

• Website Optimization (WordPress)

For website optimization for Swift, we focus on SEO by optimizing content for relevant keywords, ensuring mobile responsiveness, designing a user-friendly layout, and multiple JS and CSS issues over the website to optimize the loading speed and user experience.

• Search Engine Optimization (SEO)

SEO activities include keyword research, on-page optimization (like meta tags and content adjustments), and technical SEO (website structure and coding).

Outcomes

• Improved Online Visibility: Anticipating a 30% increase in organic traffic within the first year.
• Enhanced User Experience: 15% reduction in bounce rates and a 10% increase in session durations.
• Better Search Rankings: Aim for a 25% growth in website visits from search engines.
• Increased Conversions: 15% rise in conversion rates.
• Data-Driven Insights: Utilize SEO performance data for continual optimization.