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Top Social Media Marketing Companies | 2024

Statistics show that there are around 4.48 billion active social media users worldwide—more than half of the world's population. As a result, social media is becoming the biggest platform for businesses and brands to connect with, interact with, and convert their audiences into potential customers. Today, social media is the platform of choice for marketers everywhere because it has a reach that no other marketing strategy, like television commercials or newspaper ads, can match. A skilled and knowledgeable social media marketing agency can assist you with developing and implementing an effective social media plan that can lead to business growth, leads, and an increase in revenue. To assist you in developing your social media marketing strategy, Selected Firms has put together a list of the best social media marketing companies.

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List of Best Social Media Marketing Companies | Top Social Media Marketing Agencies

SITE IT NOW

Web Design Agency and SEO Services Company in USA

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5.0 (3 Reviews)

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1016 W. Jackson Boulevard, Chicago

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10 - 49

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$50/hr

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$1,000+

Headquartered in Chicago, SITE IT NOW has now become a market leader in professional Web Development services in the USA, Their other service expertise includes Web Designing, Website Development, Search Engine Optimization (SEO), WordPress Development, Shopify Website Development, Software Development, Web Application Development, eCommerce Website Development, Social Media Marketing, Mobile App Development, and Secure Web Hosting Solutions. The Chicago web development agency offers digital solutions to create new competitive advantages for customers from varied industries like healthcare, education, Fintech, entertainment, e-commerce, Hospitality, and related verticals present across the USA. Their expert website developers give individualized attention to each project so that you can offer your website visitors an exceptional user experience.  

Folio Manager

Leading digital marketing agency in Australia

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5.0 (2 Reviews)

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Fairfield Rd., Brisbane

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5 - 15

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$65/hr

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$1,000 - $15,000

Folio Manager is an Australian owned business and we offer our digital marketing and other services across Australia. You can contact us from any part of Australia and we will get the job done for you. We provide real figures, real performance targets, real revenue growth, and real return on your investment.

Scrum Digital

Embark on a Digital Transformation Journey

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5.0 (2 Reviews)

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Scrum Digital 9318 Shadowglen Ct HIGHLANDS RANCH CO 80126 UNITED STATES, Highlands Ranch

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10 - 30

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$<25/hr

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$25 - $50

Leveraging the latest technology and industry trends, we help SMEs scale up their digital transformation to enable their business to thrive in this competitive market. From web and mobile app development to strategizing digital marketing campaigns, Scrum Digital offers its expertise to strengthen the digital game for your business. Scrum Digital has completed 150+ projects in a time span of just 3 years, ranking highly among B2B companies across the world. We aim to provide innovative web and app solutions that do not strain the budgets of small and mid-sized businesses. Our aim is to provide digital solutions that drive long-term business value to overcome emerging challenges in the industry. We strive to shape the digital future of business, be it an emerging startup or a large enterprise. Our startup consultation has helped startups to embark on rapid expansion with our robust digital transformation service offerings. The Scrum Digital team has successfully completed diverse projects, including developing websites, improving the functionality of mobile apps, strengthening social media presence, implementing high ROI digital marketing campaigns and more. Our team dedicatedly collaborates with our clients to understand their business requirements and unlock business possibilities by embracing advanced technologies. Scrum Digital offers end-to-end IT solutions along with comprehensive digital marketing services. Our offerings include all development services, IT consultation, and digital transformative services such as SEO, SMM, online reputation management, digital advertising, etc. Connect with us to accelerate your digital transformation journey!

TRooInbound Private Limited

Innovating Inbound Marketing

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5.0 (2 Reviews)

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B Square-I, Near Neptune House, Iscon-Ambali BRTS Road, Ahmedabad

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100 - 200

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$$25/hr

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$25+

We are a team of technical geniuses who specialize in crafting intuitive websites, eCommerce stores, and marketing materials. Being a versatile web development and designing company we specialize in various CMSs including; WordPress, HubSpot, Wix, Webflow, and many others. Equally, we delight active shoppers by creating eCommerce stores on; Shopify, Big Commerce, and WooCommerce. Alongside, we provide migration and PSD conversion services as well. In this era of digitization where thousands of people are competing online, standing out and becoming customers' favourite is crucial. Keeping this in mind we provide that give a distinct look online such that a visitor never leaves your website unexplored. We incorporate our creative efforts with your preferences and deliver the output as per your expectations. Our habit of crafting valuable digital solutions has led us to the direction of progress. Getting the badge of ‘HubSpot Solutions Partner’ is one of the worth-mentioning milestones we ticked off from our achievement list, but we believe that we still have a long way to go.

Motif Creatives

Best Woocommerce & Wordpress Plugin

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5.0 (1 Reviews)

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973 B-block, Haidery Chowk, Satellite Town, Rawalpindi

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10 - 49

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$50/hr

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$1,000+

Founded in 2015 by IT graduates Motif Creatives serves as a Full-Stack Software House striving for excellence in a wide range of IT industry. Their core expertise is in Magento and WooCommerce. They specialize in delivering web solutions using PHP/MySQL. The company has completed more than 500 successful custom coding frameworks and CMS projects, including Laravel, CI, React.js, Reach Native Applications, WordPress, WooCommerce, Magento, Joomla Drupal, and a wide range of e-commerce solutions and integration. Motif Creatives covers a range of WordPress customization when it comes to CMS simplicity and SEO friendliness. They’re experts in custom solutions, theme building, and premium plugin/extension development. Apart from all the development work their high-quality graphic design expertise includes Branding, Communication Strategy, Packaging, Unique app icons, and Infographics. They believe in providing their clients with a strong digital presence and stand-out identity in the competitive market. In their work ethics, customer satisfaction is the top priority. Motif creatives warmly welcome their visitors to explore the range of their expertise and view Company’s profile along with the client’s feedback. They accept all the constructive feedback and aim to improve themselves for continuous growth.

Anviam Solutions Pvt. Ltd

The Programmable logic Company

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5.0 (1 Reviews)

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Quark Atrium, A-45, Industrial Area Phase VIII-B, Punjab, India, Mohali

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50 - 100

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$$25/hr/hr

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$50 - $80

Anviam Solutions Private Limited is the leading software development company in India and USA and offers multiple utmost quality services like web development, automation, Digital marketing, android development, data science Artificial Intelligence, and machine learning. We have been working in this field for the last 7 years and also tied up with many international companies. Our goal is to provide you with the best and most profitable services at reasonable prices that can boost your business and increases your marketing value. We believe in delivering services without compromising on time or quality. We can help with everything from initial design and development through marketing/PR and post-launch maintenance. We deal in various sectors like finance, retail, education, medical, consumer tech, etc.   

Daddy Cool Technologies

Technology.Strategy.Consulting

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5.0 (1 Reviews)

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7th Floor, Office No. 713, Al Qusais Plaza, Damascus Street, Dubai

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50 - 249

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$25/hr

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$5,000+

Welcome to Dubai's Best Web Design Company.Our goals are to reach our target audience, build brand recognition, drive inbound sales, and achieve greater ROI.Our company was founded with the goal of being a reputable provider for all digital solutions. We offer cost-effective solutions that combine email marketing, social media, search, display, digital strategy, and consulting services. After assessing the customer, the product life cycle stage, the digital imprint, the industry type, and the competition, we are renowned for offering specialised digital solutions.As a digital marketing agency, we operate around the clock without hesitation with the goal of expanding alongside our clients. We offer services for digital marketing on all digital platforms.

Elit-web

More than Digital Marketing Agency

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5.0 (1 Reviews)

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1821 Walden office SQ ST 400, Schaumburg

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250 - 996

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$$25 - $49/hr

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$650+

Elit-Web is a professional SEO company with 7+ years of experience in international markets (United States, United Kingdom, Germany) We have experience in highly competitive niches such as eCommerce, Adult, Business, IT outsourcing. Our service include: ? Technical Audit ? Niche Analysis ? Link Building ? Local SEO Our mission is clear - your benefit is our priority. That’s why we don’t go for one set strategy for all. Instead, we put ourselves in your shoes to understand the business we’ll be working on and create an individual strategy that will grant the best possible results for the website. We deeply care about transparency - from day one, your dedicated SEO specialist will stay in constant touch to discuss any urgent matters and dispel doubts. Our SEO Company has been one of the most successful because we are the most innovative by continually creating new SEO Services to drive traffic, conversions, and revenue for our clients. At Elit-web, we are relentless and passionate about getting our client's results.

Hul Hub

Think Solutions!

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5.0 (1 Reviews)

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3201 Jennifer CT, Voorhees Township NJ, Voorhees

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250 - 999

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$25/hr

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$5,000+

Welcome to Hul Hub! We are a professional software and web development company when it comes to client's satisfaction. Our team of highly skilled software architects knows how to program and test software performance. We have been well known in custom software development services. The company was started in 2007 and now expanding rapidly in different countries.

The SEO Works

THE DIGITAL GROWTH EXPERTS

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5.0 (1 Reviews)

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Fountain Precinct, Balm Green, Sheffield

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10 - 49

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$100/hr

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$1,000+

We are the Digital Growth Experts. As an award-winning provider of digital marketing and websites to leading brands, we have worked for more than a decade with one key goal in mind - to get businesses more customers online. Our team of content pros, techies and experienced digital marketers consistently deliver measurable results for businesses, through intricate technical knowledge and cutting-edge creativity. This focus on providing a real return on investment is the foundation of our agency, and it is what motivates us. But this focus on ROI has also caught the attention of awards panels, earning us prestigious accolades, like being named SEO Agency of the Year three times! So whether you need SEO, PPC, digital PR, paid social, or web we are here to help your business grow. All you need to do now, is get in touch.

Web Crayons Biz

#1 Web Development & App Development Agency

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5.0 (1 Reviews)

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SCO-4 , Brass Market, Rewari

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200 - 250

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$25/hr

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$500 - $5,000

Web Crayons Biz is a leading open-source software development and website development services provider worldwide. We are a team of passionate designers, developers, and programmers brought together by their love for design and development. We are innovators and creators, creating the coolest of stuff for you. Our work speaks our philosophy. With quality being our top most priority, we design your requirement. Each of our projects is special and so are our clients!

75way Technologies Pvt. Ltd.

Choose a Different Way!

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0.0 (0 Reviews)

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3rd Floor, 342-343-344, Tricity Plaza, Peer Muchalla, Near Sector 20 Panchkula, Zirakpur

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50 - 70

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$29/hr

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$3,000 - $5,000

75way is a digital transformation and engineering company that delivers cutting-edge digital solutions in the form of Web Applications, Mobile Applications, IoT, Startup Solutions and Custom Software Applications, Software Development Solutions, and Maintenance Support. Over seven years of experience in the tech industry, 75way has been helping global organizations and technology startups enhance their web and mobile presence with the best-in-class solutions they deserve.   Backed by a 70+ team of certified and professional developers, we have delighted more than 1100 clients across the globe, reimagining their business through digitization. We help clients surge ahead in the market with our Web-Based, IOT Based, Desktop Based & Mobile Based products.   75way enables enterprises to accelerate the adoption of new technologies and walk with the ongoing trends. Whether you want a consumer-oriented app or a transformative enterprise-class solution, we are experts in leading the process from the ideation to the final delivery of the product.   Leverage experience, talent, and commitment of our team to achieve business goals. We have the potential to build a software product that scores high in terms of quality and take your business to another level. So, when you have an expert like us, don’t let your dream be put on hold for another day. Let us help you in your journey! Schedule a free consultation with us today!

Abservetech Private Limited

Absolute Service Forever

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0.0 (0 Reviews)

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146, 147 Vakkil New Street, Simmakkal, Madurai, Madurai

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100+

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$15/hr

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$2,000 - $5,000

Abservetech is a top-rated software development company in India, With more than 8+ years of experience in the field. We, Abservetech, provide services like website development, mobile app development, digital marketing, graphic designing, UI & UX, blockchain, software testing, cryptocurrency, etc. Our Products: AirStar - Airbnb Clone Script RebuStar - Uber Clone Script RebuEats - UberEats Clone Script EduStar - Udemy Clone Script FoodStar - Swiggy Clone Script WogoStar - Gojek Clone Script RebuGrocery - Instacart Clone Script AdStar - Letgo Clone Script

AppMomos

Mobile apps , Mobile Game & Web Apps Development

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0.0 (0 Reviews)

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#14 2 nd Floor, 21 st Main Road, Banashankari 2nd stage, Bengaluru

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10 - 49

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$25/hr

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$1,000+

AppMomos is a team of professional engineers with years of experience. We have, for 6 years been creating quality WEBSITES, WEB PORTALS, and apps for Android, iOS. They are one of the best chatbot development companies in Bangalore delivering the best chatbot solutions for enterprises and startups. They are into Digital Marketing in creating the brands in online presence, Their SEO packages have been designed to meet your business needs, be it Local, Global or Ecommerce./

Centous Solutions

Innovation is the key

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0.0 (0 Reviews)

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Centous Solutions, 516 - Central By Sangath Ipl, Behind 4 D Square Mall Motera., Ahmedabad

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10 - 25

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$$30/hr

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$1,000 - $10,000

Centous Solutions is a versatile digital agency specializing in a range of services, including Web Development, Graphic Design, Digital Marketing and Software Testing. Our primary focus is on providing tailored digital solutions for businesses of all sizes, be it small, mid-sized, or large-scale enterprises. With a dynamic team of over 20+ tech enthusiasts, consisting of seasoned professionals and promising young talents, we are driven to deliver outstanding outcomes that perfectly align with your objectives. We take pride in consistently delivering high-performing solutions, utilizing the most cutting-edge and advanced techniques available in the industry. At Centous Solutions, we understand the evolving nature of the digital landscape, and we strive to stay at the forefront of innovation to ensure that our clients receive top-notch solutions that cater to their unique needs.  

Communication Crafts

THE TEAM NEXT DOOR!

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0.0 (0 Reviews)

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5921 Colby Dr, Plano

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50 - 251

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$25/hr

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$5,000+

Established in 2005, we are an IT agency based in the USA with a client base spread across the world. Through our innovative approach and cutting-edge technology, we empower businesses to achieve their goals and unlock their full potential. With a global reach and a reputation for excellence, we are the ideal partner for companies seeking to optimize their operations and achieve sustainable growth. Our team of experts possess an unparalleled ability to craft custom solutions that meet the unique needs of each client. We help you roll out a project execution strategy, expand your teams capabilities, and hire remote developers in less than 48 hours. Furthermore, our offshore development services are well-equipped to effectively address even the most intricate and demanding challenges and transform them into lucrative opportunities for our esteemed clients. We are on a mission to help brands manifest their digital dreams into reality.

Digital Auxilius

Grow With Value

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0.0 (0 Reviews)

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28260 Franklin Rd, Southfield, MI 48034, Southfield

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50 - 100

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$20/hr

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$1,000 - $5,000

As a digital agency founded in 2017, we have based every client project completion around the methodologies of quality assurance, punctuality, and consistency. Digital Auxilius is always exploring and improving, whether it is consistency in growth, consistency in bringing value to every project we touch, or consistency in customer service. Our people are our greatest asset, as is our willingness to take risks. The beginning of Digital Auxilius was headed by smoothing out the digital procedure. We arrived at a process that left no space for error through constant trial and error. Our biggest asset is our workforce. We, hand-picked seasoned industry specialists, to produce solutions that bring value to our client's goals. We presently have web development, SEO, content writing, graphic design, digital marketing, and software development teams that collaborate to execute extremely difficult and complex projects.

Digital Cogency

Website Designing Company in India

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0.0 (0 Reviews)

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Patna, Patna

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10 - 49

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$25/hr

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$1,000+

Digital Cogency is one of the best website designing company in India. We have a team of skilled web designers and developers who can build an appealing and user-friendly website that works wonders for your organisation or business.In addition to website design, we also provide a full range of digital marketing services, including SEO, SMO, logo, graphic, and Google Ads, to help you grow your brand.

Disrupt Minds

Disrupting The Conventional Sphere

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0.0 (0 Reviews)

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155 N. Lake Avenue, 8th Floor Pasadena, CA 91101., Pasadena

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1 - 49

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$50/hr

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$1,000 - $100,000

We cater to all the modern digital needs. We build ideas, refine them and execute them to yield the best results. At Disrupt Minds, we approach problems unconventionally – hence we disrupt to do things the way no one perceives wherever we can.

EliteSigma Infotech LLP

We convert thoughts to reality.

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0.0 (0 Reviews)

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Privilon Building, A-1307, Isckon Cross Road, Ahmedabad, Ahmedabad

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11 - 50

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$25/hr

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$500+

EliteSigma Infotech LLP offers a wide range of IT services tailored to meet the unique needs of businesses. 1. Software Development: We develop custom software solutions that improve business processes and increase efficiency. 2. Web Design and Development: Our team creates responsive, user-friendly websites that enhance online presence and customer engagement. 3. Digital Marketing: We implement effective digital marketing strategies to boost brand visibility, drive traffic, and increase sales. 4. Mobile App Development: We build intuitive mobile applications for both Android and iOS platforms, providing users with seamless digital experiences on-the-go. 5. E-commerce Solutions: We offer comprehensive e-commerce solutions including online store development, shopping cart integration, and payment gateway setup. 6. IT Consulting: Our consultants provide strategic guidance on the use of technology to achieve business goals. 7. SEO Services: We use proven SEO techniques to improve website ranking in search engine results, enhancing online visibility. Our services are designed to help businesses leverage technology effectively for growth and success.

Future Profilez Pvt. Ltd.

When Future Matters

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0.0 (0 Reviews)

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D-105, B Devi Marg, G4 Goladen Oak, Banipark, Jaipur

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10 - 49

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$< $25 / hr/hr

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$5,000+

Future Profilez is an esteemed web design and development firm that has been providing premium services since 2011. With branch offices in Australia, the UK, the USA, and Ireland, we have established a global reach over the years. Our reputation as a reliable IT company precedes us as we offer a comprehensive range of web development, web design, and digital marketing services to various industry verticals. Our mission is straightforward and ethical. We are committed to delivering exceptional web solutions while continually striving to improve ourselves. Our team of creative, skilled, and experienced professionals employs the latest technologies and advanced methodologies in their work processes. Our global client base, along with their referrals, inspires us to think outside the box. At Future Profilez, we do not merely follow clients' instructions; we advise, consult, and work collaboratively to find the best solution. Our primary goal is to help businesses go online, increase their brand/product awareness, and reach their target audience. We blend creativity with practicality and never compromise on the quality of our services. Our strength lies in your satisfaction. We foster a collaborative work environment, including everyone in the organization in our decisions and supporting them. Our work method encourages versatility and maintains a high level of performance discipline.

Growvlo

WordPress Development Company in USA

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0.0 (0 Reviews)

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1904 3rd Ave, Seattle, WA 98101, United States, United Sates, Seattle

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1 - 10

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$15/hr

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$500 - $1,000

Growvlo is a dynamic digital agency founded in 2020, with a mission to empower businesses and individuals with the digital tools and strategies needed to thrive in today's competitive online landscape. We are proud to be based in the USA, serving clients both locally and globally. At Growvlo, we offer a comprehensive suite of digital services designed to help you grow your online presence and achieve your business goals. Our core services include: WordPress Development Services: Our team of expert developers specializes in creating customized and user-friendly WordPress websites that reflect your brand's unique identity. SEO Services: Unlock the full potential of your online presence with our search engine optimization (SEO) services. We optimize your website to rank higher on search engines, driving organic traffic and increasing your visibility. Web Design Services: A visually appealing and user-friendly website is essential in today's digital landscape. Our talented designers craft stunning websites that leave a lasting impression on your visitors. Custom Website Development: Tailored to your specific needs, our custom website development services ensure that your online platform is optimized for your unique business objectives. Website Audit: Get valuable insights into the performance of your website with our thorough website audit. We identify areas for improvement and provide actionable recommendations. And more! Our team is dedicated to staying at the forefront of digital trends and technologies to deliver results that exceed your expectations.

Henceforth Solutions

Best Web & Mobile App Development Company

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0.0 (0 Reviews)

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50 - 120

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$20/hr

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$1,000 - $5,000

Welcome to Henceforth Solutions, the best web & mobile app development company! We specialize in crafting cutting-edge solutions tailored to your business needs. With a proven track record of excellence, our team of skilled developers and designers work tirelessly to deliver top-notch apps and websites that captivate users and drive results. Experience innovation, reliability, and a commitment to your success with Henceforth Solutions. Visit our website at https://henceforthsolutions.com/ to embark on a journey of digital transformation today!

INSTIQA WEB DEVELOPMENT AND DIGITAL MARKETING COMPANY

Empower Your Digital Dream With Us

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0.0 (0 Reviews)

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11, CTH Road, Pattabiram,, Chennai

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8 - 10

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$nil/hr

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$70+

Instiqa uses the latest trend and state-of-the-art technology to provide your business with the required visibility and reach among the competitors. we have earned a massive reputation as a digital brand agency specialized in web development, SEO, digital branding, and content marketing.  We solely focus on web development as they fall under the important factor of developing an online brand presence.

Market Media Connect

One Stop Shop! For all of your Digital Presence Marketing and Customer Outreach Needs.

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0.0 (0 Reviews)

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156 NW 54 Street Unit #125 Miami, FL 33127, Miami

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11 - 50

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$100/hr

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$500 - $1,000

Most Trusted Service Provider We provide next-generation data platforms and IT Services to companies. By utilizing our platforms, companies can expand their awareness and outreach capabilities, thus increasing their customer and investor base. We accomplish this mission via our media outlets and a unique Digital Media Boost technology. This combined approach is designed to raise end-user communications visibility for customers and investors interested in our client’s industry.

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What is social media marketing? Why is it essential for your business?

Social media marketing is the new buzzword for companies and businesses today, but what exactly is it? And how do businesses benefit from it? Social media marketing uses social media platforms to connect with potential customers, build a strong brand image, generate leads, and thus drive business growth. Social media marketing involves everything from creating and publishing content on social media platforms, interacting with followers, and running social media advertisements. It is all about connecting and interacting with your audience online to turn them into potential customers. The most commonly used platforms for social media marketing today are Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. With new platforms and features emerging by the day, social media marketing as a whole is constantly changing and evolving.

Social media marketing is a valuable strategy that can bring many advantages to businesses when used and capitalized upon adequately. First, let's consider why social media marketing is helpful for companies.

  • Social media is the biggest platform for brands and businesses to connect with their users: According to statistics, 90.4% of millennials (Age group: 26 – 41) and 77.5% of Generation Z (Age group: 42 -57) use social media actively.
  • Influence of social media on consumer behavior: Research has shown that 71 percent of consumers who have had a positive experience with a brand on social media are very likely to recommend the brand to their family and friends. Also,  81 percent of people use Instagram to research products and services.
  • Cost-effective tool: There are several tools and mediums available for brands to market and advertise their businesses; however, social media is the most cost-effective of all the options. Most of the time, setting up and running a social media account for a brand involves negligible to zero costs, and even when companies want to run paid ad campaigns, the ROI is relatively high.
  • Real-time feedback:  One of the most prominent features of social media marketing and other mediums of advertising and marketing not possess is the ability to get real-time reactions and feedback. Companies can gauge their audience's response to comments and engagement metrics by running a social media advertisement or campaign.

Different types of social media marketing

Social media marketing can divide into three categories,

  • Organic marketing: Organic marketing refers to the campaigns, advertisements, or content posted by a brand or business that automatically picks up views and engagement. A well-crafted social post that automatically draws users' attention and brings in engagement through shares and comments is an example of organic marketing.
  • Paid marketing: As evident from the name, paid marketing refers to the content and advertisements the company pays for to increase its reach and attract the attention of social media users. Sponsorships, YouTube ads, collaborations with influencers, and PPC campaigns are all examples of paid marketing.
  • Earned Marketing: In layman's language, earned marketing can be word-of-mouth marketing. Any engagement company or brand generates automatically from its users is called earned media. Customers sharing product reviews, user experiences, or positive feedback are all examples of earned marketing.

Social media marketing is more than running a Facebook or Instagram ad campaign or constantly uploading pictures on a brand’s official page. Let’s take a look at the different forms that social media marketing can take,

  • Content Marketing: Content marketing focuses on consistently creating relevant and attractive content to attract and build an audience base. The ultimate aim is to convert this dedicated audience base into profitable customers. Webinars, blogs, e-books, and educational videos are content marketing examples.
  • Influencer Marketing: This type of marketing relies upon endorsements, product mentions, or product placements from social media influencers. A social media influencer is a person with an active follower base with whom they actively engage. In addition, and most importantly, the influencer has the power or capability to influence the purchasing behavior of their audience.
  • Sponsorships: Sponsorships refer to financial or in-kind support by a business or a brand to a particular event, sports team, organization, or charity to attain specific business objectives. The advantages that a company or brand aims to gain from sponsorship help create a solid brand image, positive word-of-mouth, increased publicity, and increased sales.
  • Community Building: Social media community building is the process of building a bond with people with a common interest around a particular product, brand, or activity with the help of active and consistent engagement. The most significant advantage of community building is that by engaging followers in active conversation, brands and companies can gain valuable insights and feedback regarding their products and services.

These are a few of the most common popular forms of social media marketing. However, with social media constantly evolving with new platforms, apps, and trends, this list will keep expanding with more recent forms of social media marketing.

Signs your business needs a professional social media management company

Social media marketing, when implemented and carried out right, can benefit numerous benefits to a business. However, the key is to ensure that your business has a sound strategy to leverage the advantage that social media can bring to a business. Here are the top signs that your business needs a professional social media management company,

  • Lack of a strategy: Social media accounts or channels where you constantly post or upload images are insufficient. To generate engagement and consistently grow your following, it is necessary to have a coherent strategy and clear-cut goals and objectives.
  • Engagement is minimal: One of the most significant KPIs to track the success of your social media campaign is the engagement it generates. If the comments, likes, or shares on your social media account or the content you share is low, then it indicates that your strategy needs a revamp.
  • Growth is stagnant: Because reaching out to potential customers is one of the most important aims of social media marketing, your followers or audience must grow consistently. If your growth has stagnated for an extended period, it may be time to bring in professional help.
  • Interaction rates are low: One of the unique features of social media is that it allows for real-time interaction with users and audiences online. As a result, social media users often ask queries or post complaints online on the brand's social media pages. Not responding quickly to such comments or not responding at all creates a wrong impression for the business.
  • Lack of conversions: Social media marketing aims to generate leads and increase the revenue for the business. A well-structured and implemented social media strategy will be able to show conversions enabling the company to measure the ROI. However, to achieve this, the social media strategy should involve coordination between the websites, the social media pages, and the landing pages.

Suppose your company's social media marketing strategy suffers from any of this. In that case, it may be time to hire a professional social media management company to take care of your social media strategy.

Benefits of hiring an expert social media management company

Besides crafting and executing a well-curated social media campaign for your business, an experienced social media marketing agency can bring many advantages. Some of the benefits of hiring an expert social media management company are,

  • Access to experts: By choosing to work with an experienced social media management company, you get to collaborate and work with professional social media strategists with prior experience and expertise in creating and executing well-rounded social media campaigns.
  • Knowledge of the latest trends and technologies: Social media management agencies know the pulse of social media and have knowledge of the latest trends and practices online. Hence, they can help craft the most effective campaigns to increase your growth and ROI. Most importantly, working with an experienced social media agency reduces your strategy's room for trial and error.
  • Brings in a fresh perspective: One of the most significant advantages of working with an external social media ad agency is that it brings a fresh and new perspective to the strategy. Conversely, the company will most likely miss out on this perspective by working with an in-house social media management team. Therefore, it is essential if the company aims to rebrand itself or overhaul its social media strategy.

What does a social media marketing agency do?

A social media firm will collaborate with you to comprehend your company's needs and gaps, pinpoint your target market, choose the social media platforms and channels that are most effective for your company, and develop a strategy that will broaden your audience and increase leads. A professional social media marketing agency will take care of everything from constantly creating and sharing content, monitoring and engaging with your followers, and reporting the results with predetermined metrics so that you can determine the campaign's effectiveness.

 

How to find the right social media marketing firm for your brand?

Finding the right social media marketing firm that perfectly suits your business is the first and crucial step in ensuring your social media marketing strategy succeeds. So how do we find the social media agency that best suits your needs and requirements?

  • Establishing your needs: The first step is knowing what your requirements from the social media agency are, i.e., what services you expect from them. To assess the campaign's efficiency, it is also essential to have a clear-cut idea of the project's end goals and aims, your budget, and your KPIs.
  • Finding the right agency: This is perhaps the most tricky and challenging part. This step involves doing due research, analyzing the hundreds of social media agencies online, and narrowing it down to the ones that suit your business best. Again, web directory sites like Selected Firms can help you with this step.
  • Asking the right questions: To find the right social media agency from amongst the ones that you have shortlisted, it is necessary to sit down with them and have one-on-one interaction. It is essential to ask whether they have worked on similar projects before and what parameters they use to measure the success of the project? Etc.  

By following these steps, you can find and hire the right social media marketing agency to capture your business's essence and create an effective social media strategy.

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