DMark

Search for Solutions

• Performed a detailed SEO audit and identified weaknesses.

• Analyzed competitors by content quality and backlink profile.

• Created a step-by-step checklist to bring the page to the top.

Work Completed

• Enhanced internal linking.

• Added unique photos, videos, and tables.

• Improved and expanded the text to strengthen relevance.

• Created additional pages to cover more key phrases.

• Implemented micro-markup.

• Increased backlink mass through:
  • crowd links
  • catalog placements
  • article publications.

Results
The page reached the top positions for the query “plumber in Odessa”, significantly increasing organic traffic. Rankings grew steadily throughout the 10-month promotion period, with the page now consistently holding Google’s TOP-1 position.

Need to boost your website’s Google rankings?
Send a request via our website — we’ll be glad to help.

Initial Data
The client provided basic company information, services, key points, and USP for the landing page.

Implementation
? Analyzed competitors in the Ukrainian and international freight markets.
? Collected a semantic core for SEO and paid search campaigns.
? Naming and development of a minimalist logo.
? Prototyping, design, and responsive coding for all devices.
? CRM integration, content creation, and SEO optimization.
? Connected Google Analytics and ensured search engine indexing.

Results
? Modern one-page WordPress site with potential for future expansion.
? Clean design with organized content blocks.
? Bilingual version — Ukrainian and English.
? Added a portfolio section showcasing completed projects.

The landing page is ready for promotion and client acquisition.

Task

An Odessa-based company that delivers fresh fish, seafood, and meat approached us with a clear challenge: sell fresh Danube herring within a very short timeframe. The product has a limited fishing season, which required fast and precise marketing decisions.

Initial Data

? Fresh and lightly salted Danube herring
? Strictly limited supply — available only a few months per year
? High competition in Odessa: most buyers traditionally choose the Privoz market for fresh fish

Strategy & Approach

? We developed several creative concepts focused on freshness and seasonality.
? Produced photo and video content showing the herring in different formats: raw, cooked, unpacked, and packaged — exactly as customers receive it.
? Set up advertising geography covering Odessa, nearby areas, and major cities across Ukraine.
? Built multiple audiences:
– residents of large Ukrainian cities
– users interested in fish and seafood
– Look-alike audiences based on existing customers
– Retargeting for website visitors who didn’t complete a purchase

Solutions Implemented

? Launched campaigns with budget optimization at the campaign level, allowing the system to automatically allocate funds to the most effective combinations of audience, region, and creatives.
? Optimized geography, leaving only large cities with stable daily orders and the lowest cost per purchase.

Results

As a result, we achieved predictable, stable sales and clearly identified the most profitable regions for advertising fresh fish with delivery.
Around 50% of all orders were placed by phone, keeping the final customer acquisition cost at approximately $3 per order.

Conclusion

If you need to urgently sell a limited or seasonal product, our team knows how to deliver results.
? Contact us via the website to get a professional consultation.

Farvater Pro is a charitable foundation dedicated to supporting people in difficult circumstances. When we began collaborating, the foundation’s social media did not reflect the scale, impact, or human side of its work. The profiles lacked visual consistency, emotional engagement, and the trust crucial for nonprofit communication.

We approached this not as a commercial task, but as a meaningful social initiative — to make the foundation’s mission visible, clear, and relatable. The project was supported on special terms as part of our social contribution.

Challenges

At the start:
• Instagram and Facebook profiles were minimally designed
• The visual style lacked cohesion and credibility
• Content was irregular and unstructured
• The mission and value proposition were unclear
• No advertising campaigns had been launched

Core challenge:
Transform social media into a recognizable, trustworthy, and engaging communication platform.

Solution

We began with a full audit and analysis, which revealed the absence of a “living presence.”

Our strategy focused on authenticity, storytelling, and soft visual communication:

• Developed a cohesive visual identity
• Updated profile structure and Highlights
• Organized real-life photoshoots
• Built a content plan and posting system
• Implemented moderation and community management

Targeted Advertising:
• Set up Meta Ads from scratch
• Launched awareness and reach campaigns
• Built separate creative–audience funnels
• Monitored CPM, CTR, and engagement
• Optimized campaigns weekly

The advertising approach prioritized natural engagement over aggressive promotion.

Results

Within the first months, the foundation’s social media became structured, recognizable, and trust-building.

Key outcomes:
• Growth in followers
• Increased engagement
• More inquiries and shares
• Stronger audience trust

Targeted ads attracted new audiences, while authentic content strengthened retention and involvement. People began interacting, sharing posts, and offering support.

Today, the foundation independently manages its social media using the system we developed.