Task
An Odessa-based company that delivers fresh fish, seafood, and meat approached us with a clear challenge: sell fresh Danube herring within a very short timeframe. The product has a limited fishing season, which required fast and precise marketing decisions.
Initial Data
? Fresh and lightly salted Danube herring
? Strictly limited supply — available only a few months per year
? High competition in Odessa: most buyers traditionally choose the Privoz market for fresh fish
Strategy & Approach
? We developed several creative concepts focused on freshness and seasonality.
? Produced photo and video content showing the herring in different formats: raw, cooked, unpacked, and packaged — exactly as customers receive it.
? Set up advertising geography covering Odessa, nearby areas, and major cities across Ukraine.
? Built multiple audiences:
– residents of large Ukrainian cities
– users interested in fish and seafood
– Look-alike audiences based on existing customers
– Retargeting for website visitors who didn’t complete a purchase
Solutions Implemented
? Launched campaigns with budget optimization at the campaign level, allowing the system to automatically allocate funds to the most effective combinations of audience, region, and creatives.
? Optimized geography, leaving only large cities with stable daily orders and the lowest cost per purchase.
Results
As a result, we achieved predictable, stable sales and clearly identified the most profitable regions for advertising fresh fish with delivery.
Around 50% of all orders were placed by phone, keeping the final customer acquisition cost at approximately $3 per order.
Conclusion
If you need to urgently sell a limited or seasonal product, our team knows how to deliver results.
? Contact us via the website to get a professional consultation.