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Top PPC Companies | 2024

With the digital advertising space becoming more and more popular with businesses, the competition to grab the attention of internet users has also drastically increased. Hence nowadays, there is a need for a more nuanced and targeted method of attracting viewers to the company’s website and generating leads. And that’s where the PPC model of internet marketing or pay-per-click model comes in. The PPC model helps focus our resources on solid leads and helps increase the return on investment on your marketing campaign. With many advantages, the pay-per-click advertising model is fast becoming one of the most popular digital marketing methods.

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Best PPC Companies | Top Pay Per Click Agencies

SEO Company Experts

Best Digital Marketing Agency | Digital Marketing Services India

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B 707 Mondeal Square, Sarkhej - Gandhinagar Hwy, Prahlad Nagar, Ahmedabad

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5 - 50

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$20/hr

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$1,000 - $50,000

 SEO Company Experts is the best digital marketing Agency. We have helped businesses in many different industries, including dentists, restaurants, law firms, manufacturing and more to grow their internet presence to new heights by implementing strategic SEO tactics. We've been providing custom SEO services for many years. Our team of experts takes a holistic approach to marketing with a focus on online reputation management, website design and development, social media marketing, and conversion rate optimization.

Shopify Galaxy

We Live & Breath Shopify

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1983 Marcus Ave, Unit 204, New Hyde Park NY 11042, New York, New Hyde Park

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20 - 50

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$50/hr

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$5,000+

Shopify Galaxy is a full-service e-commerce agency that provides various services to help businesses succeed online. Our team of expert developers and designers offers Shopify web development and design, custom Shopify apps, comprehensive Shopify SEO, and conversion rate optimization to help businesses improve their online presence and drive sales. We operate closely with our clients to understand their unique needs and create tailored solutions that help them reach their goals.

SimplePlan Media

Stellar.Sleek.Simple

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252-L, Raja Dhirsain Marg, Sant Nagar, East of Kailash, New Delhi

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40 - 50

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$25/hr

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$4,000 - $50,000

We are SimplePlan Media, an award-winning brand development agency, specializing in end-to-end brand development solutions. We do everything from Complete Branding, Design and Development, and Comprehensive Marketing support. Whether you're a D2C startup or an established B2B Fortune 500 brand, we have the right solution for your branding, website, and marketing needs. Even better, you won't find us compromising on the quality of the work while burning a hole in your pocket. Our solutions are custom-tailored to serve your business goals perfectly. You will find us easy to communicate with. We have worked with over 100 brands all across the globe, and have honed our communication skills to ensure a smooth and memorable experience for you throughout the project.

Siwtech SMC-Private Limited

We Believe In Creativity & Quality!

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Shop No 7 & 8 Ibrahim Shopping Centre, Jamia Millia Rd, Ibrahim Villas Phase I Gulshan e Malir Shah Faisal Colony,, Karachi

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3 - 25

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$22/hr

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$100 - $100,000

Siwtech SMC - Private Limited is a reputable IT company that has been operating since 2013. With nearly a decade of experience, the company has established itself as a leading provider of various IT services. Their diverse portfolio includes over 25 different services, catering to a wide range of clients from different industries. Siwtech Solutions aims to deliver innovative and effective solutions to meet the evolving needs of businesses in the digital age.

SK iTPRO

Creator of Your Innovative Thinking.

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Pushkardham Main Road, Nr. Saurashtra University, Rajkot

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1 - 10

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$15 USD/hr

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$10,000 - $100,000

We, SK- ITPRO have developed a results- driven service which speaks for itself. We at SK- ITPRO will develop your website with big intentions in mind for the brighter future of your brand with unique and exclusive ideas and results. We're similar a establishment that keeps on literacy, growing, streamlining on specialized and aesthetic aspects as a platoon. Our endeavours will surely come the first choice of numerous. We've acquired the right strategy on which we work, execute and negotiate the given time as per our guests ’ prospects. We easily concentrate on establishing long- term connections with guests. Qualitative work has always been our first precedence.   We, SK- ITPRO are a platoon of passionate web inventors and graphic contrivers, content pens, and marketing advisers who descry digital and traditional openings overlooked by the competition for the decoration brands we serve.   We deliver unmatched service in the field of web development and graphic designing, content jotting, and digital marketing with a particular and passionate touch. We give announcement acclimatized marketing to every customer/ association on a global platform.

SkyZone Group IT-Solution

SkyZone group is a leading and globally accepted IT solution provider and currently at the forefront

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F-1,2,3 Skyview building Near Aaie mata road, Parvat Patiya, surat, gujarat 395010, IN, Surat

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10 - 49

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$25/hr

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$1,000+

One of the top providers of IT solutions for software development in Surat is Skyzone Group. They are specialised in making e-commerce websites and delivering web hosting, SEO, and other services. It is situated in Surat, India, and provides leading Indian educational institutions and management with high-quality software solutions. Because they operate in so many different industries, they have developed some incredible products, like SMS apps, coaching masters, retail management systems, hospital management software, etc. As a result, they have the required proficiency in providing bespoke solutions that are best suited to the particular industry. They have served more than 1000 clients, and their outstanding ratings and gratitude from clients make them a reliable supplier for any company.

SlicedBread Agency

Marketing and Advertising

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3415 South Sepulveda Boulevard, Suite 450, Los Angeles

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10 - 49

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$100/hr

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$1,000+

Slicedbread, a digital agency in Los Angeles, California. We are a unique team that has a simple belief: your brand has a voice that needs to be heard. With this in mind, we help clients develop strategies that integrate digital advertising platforms, influencer marketing, and marketing automation.

Smile MEDIA

Internet Publishing

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68 Harrison Avenue, 6th Floor, Boston

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16 - 200

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$125/hr

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$2,500 - $1,000,000

Smile MEDIA: Unleashing Digital Excellence to Empower Your Business At Smile MEDIA, we are not just another digital agency; we are your strategic partners in the journey towards digital transformation. With over two decades of unparalleled experience at the nexus of sales, marketing, and business management, Smile MEDIA stands at the forefront of the cyber/internet realm, specializing in web and mobile technologies, digital marketing, and e-commerce solutions. Our Expertise: Web Design & Development: Crafting visually appealing and functionally superior websites and applications that resonate with your brand identity and meet your business objectives. Digital Marketing & E-commerce Strategies: Leveraging cutting-edge digital marketing techniques to enhance your online presence, drive traffic, and convert leads into loyal customers. Global Software Development: Offering bespoke software development services that align with global standards, ensuring your business stays ahead in the competitive tech landscape. Why Choose Smile MEDIA? Comprehensive Business Management: Our holistic approach to digital solutions encompasses everything from brand building and operational efficiency to innovative sales and business development strategies. Industry Diversification: Our extensive journey spans across healthcare, telecommunications, consulting, and more, enabling us to bring a wealth of knowledge and versatility to every project. Client-Centric Approach: At Smile MEDIA, your vision is our mission. We are dedicated to understanding your unique needs and delivering custom solutions that exceed expectations. Passion for Excellence: We are driven by a relentless pursuit of excellence, innovation, and the desire to unravel the mysteries of the digital world, ensuring your business not only thrives but leads. Join forces with Smile MEDIA and transform your digital presence into your greatest asset. Let’s collaborate to unlock new opportunities and foster business growth in the ever-evolving digital landscape. Visit us at www.smilemultimedia.com to explore how we can elevate your business today.

Social Direct Marketing

Take your marketing to the next level!

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24d 1631 Wynnum Road, Brisbane

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5 - 9

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$150-250/hr

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$1,500 - $20,000

If you’re looking for a genuine partner in your business or marketing team, please keep reading. When searching for a digital marketing agency, you need to be confident that the agency you choose can integrate themselves into your team and become a trusted advisor to grow your business. Even more so, they need to deliver on their promises. That means more traffic, conversions, and profit. With more than 40 5-Star Google reviews, our team are among the highest-rated social media marketing agencies in Australia. Whether targeting customers in locally, throughout Australia or further afield; here’s some of the many reasons why we work so well with our clients. We offer best-in-class digital solutions by our Australian-based team. Our Facebook Marketing Partner status shows our commitment to KPI’s and performance. Our team are all senior marketing professionals with many years of experience, not interns. We’re up-to-date with the ever-changing world of social media marketing. Our services can be tailored to businesses of all shapes and sizes. We’ve seen it all! We have a team of marketing experts who provide clear communication at every stage. If you’ve read this far, I’d encourage you to book an appointment with our team to see if we’re the right fit for your business. You can book an appointment by phoning 1300 266 062. Talk soon!

Sociallyin

THE Social Media Agency | 100% Focus

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3423 Piedmont Road NE, Atlanta

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50 - 100

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$100/hr

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$3,000+

Sociallyin is the social media agency. We provide services to a broad spectrum of clients in numerous industries. Our goal is to establish long-lasting relationships online by connecting with individuals on a human level. With the help of social media strategies, custom content, influencer marketing, ROI modelling and data analysis, community management, and social media advertising management, we embody innovation and work with the best creative talent to keep your business ahead of the competition.

SocialSEO

1 Rated Digital Marketing Agency in the US

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7887 E Belleview Ave, #1100, Greenwood Village

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50 - 249

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$100/hr

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$1,000+

The top-ranked digital marketing agency in America as of recent. According to Inc 5000, SocialSEO has been ranked among America's fastest-growing businesses for the past four years. We provide all of your SEO, SEM, social media, video production, and email marketing needs under one roof. Over 100 of our staff are situated in the US.We prioritise our customers because without you, we cannot be successful. You can have faith in our organisation. We have Dave Ramsey's endorsement and are Google Premier Partners. With more than 20 years of experience, our quickly expanding firm can give your company real results. All of our contracts are month-to-month and only require a 30-day notice to terminate services, forcing us to demonstrate our worth every single month.

Softnotions Technologies

IT solutions for Business Transformations

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Bhavani Building, Technopark Phase -1 Campus, Thiruvananthapuram

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63+

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$25/hr

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$6,000+

Softnotions Technologies Pvt Ltd isnt your average IT company; were the gold standard in custom software solutions, IT consulting, and outsourcing services. With 15 years of excellence under our belt, we stand tall as India's premier software and app development firm, praised for our innovation and client-focused approach. Our reach extends across continents, serving clients in the Middle East, Europe, and key regions like the UK, US, Spain, Germany, Australia, Canada, Singapore, and India. At Softnotions Technologies, we go beyond meeting expectations; we surpass them with a dedicated team offering top-tier services in a wide range of areas. From cutting-edge software development to web and app creation, data analytics, AI, digital process automation, agile transformation, experience design, digital marketing, research, and innovation, we utilize the latest technologies and best practices to ensure project excellence. When you partner with Softnotions Technologies, you're not just getting a service provider; you're gaining a trusted ally dedicated to your success. Count on us for reliable, scalable, and forward-thinking digital solutions that drive your business forward.

Software Development Company in Dubai - Accor Technologies

Your Strategic Partner for Tailored Solution

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Inside Service Listing

Inside Service Listing

5 - 15

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$18/hr

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$100 - $200

Accor Technologies: Pioneering Tomorrow's IT Landscape with Cutting-Edge Solutions. Elevate your operations, delight your customers, and boost revenue with our innovative products and services tailored for IT companies and businesses. We are the leading SEO Company in Dubai, & the best software development company in Dubai, and the #1 Digital Marketing agency in Dubai.

Solvios Technology

Technology Solutions to Scale Your Business

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5450 McGinnis Ferry Village Place, Suite 104, Alpharetta

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10 - 40

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$25-50/hr

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$5,000 - $20,000

Solvios technology is a Full-stack software development company based in Georgia. With our expertise in delivering performance-centric software solutions, we enable innovation and digital transformation by bringing together our tech team and strong company culture with your business vision. Over the years, we have been thriving hard to prove our global competence to our clients across the globe. Quality standards and operational parameters are the primary focus that makes us a successful global partner in IT consulting services. With structured business processes that are built to be customizable, we ensure to provide technology services to give your business a competitive edge.     Solvios technology proudly boasts a skilled team of technology consultants that are specialists across a wide range of technologies including – Blockchain, IoT, Business intelligence, Data warehousing, CRM & ERP, Cloud infrastructure to name a few.  We believe in evolving with changing needs of today’s business that can align with global standards. Our range of services is therefore spread across multiple business verticals and serves them with enhanced solutions that make business evolve.  Being in a fast-paced environment of web and digital solutions, we look forward to bracing the technology innovation to empower your business

SPCTEK

Pursuit of Excellence

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17714 Bannister St Suite #3, Dallas

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50 - 200

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$25/hr

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$99 - $2,000

SPCTEK can assist online retailers on Amazon, eBay, Etsy, and Walmart.  We have done so for more than 14 years, allowing sellers to expand their businesses, attract more customers, increase profit, and provide better customer service. Our experts cover all aspects of e-commerce services, including product research, listing creation/optimization,  marketing, branding, and product success.  If you want to take your online store to another level, our account managers and marketplace experts are prepared to help you.

Sprybit

IT Service Provider

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92, Titanium Plaza, Corporate Rd, Prahlad Nagar, Ahmedabad, Gujarat 380015, India, Ahmedabad

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11 - 50

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$100/hr

Inside Service Listing

$1,000 - $50,000

Located in the sprightly, huge city and the economic hub of the most affluent state in India, Ahmedabad, Gujarat, SpryBit is an IT consultation and solution provider which is home to some of the best skilled technical professionals in the industry. We offer services like Custom Website Design, UI/UX Designs, Mobile Application Development (both Android and ios based), E-commerce Development, Custom PHP Development, CMS based website Development, MYOB Integration, Automation Testing Services and many more. At SpryBit, our team of professionals puts their hardships into developing a unique, eye-catching web design; we introduce mobile applications suitably customized as per the client’s requirements; and we pinch out an eminent e-commerce tool for the client’s business dealing transactions, totally risk-free.

Straight North

Make every click count

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211 W Upper Wacker Dr, Suite 1800, Chicago

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50 - 249

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$100/hr

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$1,000+

If you are running an online business and having problems with your conversion rates, “Straight North” is one to knock the door. Having worked with different brands like Donald. Gardener, Aligned, and Fire King, this reputed digital marketing firm owns the knack to help organizations find their ideal customer. Straight North uses the latest internet marketing and web designing strategies and techniques to provide sustainable development for your business. They have a team of over 100 full-time digital marketers to manage marketing campaigns and work on improving your business’s result.

Strategy & ROI

Where Mission Meets Value

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NSC Bose Rd, Ramchandrapur, Narendrapur, Kolkata

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25+

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$25/hr

Inside Service Listing

$0+

From strategic planning to execution, Strategy & ROI can help you with all. Whether it's SEM or web design & development, we have you covered.

Stryde

eCommerce Data Driven Marketing

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1633 W. Innovation Way, 4th Floor, Lehighton

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10 - 49

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$150/hr

Inside Service Listing

$1,000+

Stryde is a market-leading eCommerce marketing firm in Utah. Their team is made up of a group of digital marketers and seasoned business owners who are extremely passionate about helping small and large companies grow their brands and revenue through both online and offline content creation and promotion strategies.

SunHouse Marketing

Award-Winning Digital Lead Generation Agency

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Nahal Ein Gedi 32/11, Bet Shemesh

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10 - 49

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$25/hr

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$5,000+

An internationally recognised, award-winning digital marketing and lead generating firm, SunHouse offers full-service, revenue-driven marketing solutions. For our clients, we have generated tens of thousands of leads and millions of dollars in revenue. Our certificates are of the highest calibre, and we have a flawless track record.Our team includes certified experts in analytics, social media, content management, search engine optimization, conversion rate optimization, and digital lead generation.

Sunlight Media LLC

Web Design & App Development Los Angles

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1019 E 4th Place, 4th Floor. Los Angeles, California 90013, Los Angeles

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2+

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$85/hr

Inside Service Listing

$1,000+

Sunlight Media LLC is an award winning website & mobile app development company located in downtown Los Angeles. The company specializes in web design, mobile application development, graphic design, SEO, SMM, PPC and brand development.

SunTech Applications

Expert Web & Mobile Apps Developement

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85 Broad St, New York, NY 10004, USA, New York

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1 - 30

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$25/hr

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$1,000 - $5,000

Discover SunTech Apps - Your Gateway to Innovation in Software Solutions. At SunTech Apps, we are dedicated to shaping the digital landscape through cutting-edge mobile and web applications. Our expert team of developers, designers, and project managers collaborates to create software that seamlessly blends creativity and functionality. From captivating mobile apps to dynamic web experiences, we bring your digital aspirations to life. Explore the world of SunTech Apps and embark on a transformative journey of technological excellence.

Tech2Globe Web Solutions

You authorize, we improvise.

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606, 6th floor, Tower 1, Pearls Omaxe Tower, Netaji Subhash Place, Wazirpur, Delhi

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200 - 250

Inside Service Listing

$25$/hr

Inside Service Listing

$2,500 - $5,000

Tech2Globe, an Online Marketing Agency and Amazon global certified company is a trusted name in the IT industry for its efficiency in providing the best 360-degree digital solutions for the entrepreneurial vision of businesses. Our professional team of experts is very precise about the timely execution of projects. We stand out to make collective efforts for long-lasting bond formation with our clients. Established in 2014, Tech2Globe is one of India's youngest and most promising web solutions companies. We offer cost-efficient best solutions to our clients for their overall digital needs. We believe in forming a relationship over partnership with our valuable clients. And that is why we ensure the involvement of the clients in each step of the process.  

The Mauldin Group

Reduce Costs and make your marketing more efficient

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875 Old Roswell Road, Suite F-600 Roswell, GA 30076, Roswell

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50 - 249

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$$50 - $99/hr/hr

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$50+

Based in the United States, The Mauldin Group is an agency that specializes in digital marketing for healthcare. We offer tailored solutions to promote healthcare organizations and providers. A group of seasoned experts at the firm focus on creating individualized integrated marketing strategies for every client. The Mauldin Group's emphasis on personalization is a defining characteristic of us. The organization offers individualized marketing strategies since it knows that every healthcare provider has different marketing goals and obstacles. By taking this tack, we can guarantee that every customer will receive marketing plans that are unique to their needs, wants, and budget. Web design, search engine optimization, pay-per-click advertising, social media marketing, conventional advertising, marketing across many locations, corporate branding, and reputation management are all part of the digital marketing suite that the Mauldin Group provides. Experts on the team collaborate to provide clients with integrated marketing strategies that aim to increase ROI to the fullest extent possible. One more thing that makes The Mauldin Group famous is their data-driven marketing strategy. The business makes data-driven judgments and iterative strategy improvements by monitoring and analyzing the efficacy of their customers' marketing initiatives with the use of sophisticated analytics tools. Many companies have reported substantial upticks in website traffic, lead creation, and total income after using this strategy.  Working with The Mauldin Group has several benefits, one of which is their emphasis on communication and cooperation. In order to create a tailored marketing strategy that supports each client's specific objectives, the firm gets to know their business inside and out. To keep clients informed about the development of their marketing campaign, the organization delivers frequent updates and reports throughout the process. In conclusion, healthcare providers and other companies seeking to enhance their digital marketing initiatives would do well to work with The Mauldin Group. The organization is prepared to assist its customers in reaching their marketing objectives and propelling their businesses forward thanks to its emphasis on personalization, data-driven marketing, and teamwork.

TheHOTH

Grow Your Business with SEO

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111 2nd Ave. NE. #1500, Saint Petersburg

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50 - 249

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$25/hr

Inside Service Listing

$1,000+

A white label SEO service called The HOTH was created especially for affiliates, agencies, and in-house SEOs. We can assist you in scaling up your local citation building and personalised, quality link building. You may receive consistent, high-quality backlinks and local citations using our 100% U.S.-based assistance and quick turnaround services for link building.

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What is meant by a PPC service?

To understand what a PPC agency does and its services, let us first understand what PPC means. PPC or Pay-per-click is a model of internet advertising where the advertiser has to pay the search engine or site a certain amount of fixed fee every time a user/visitor clicks on their advertisement. Simply put, the advertiser has to pay only when a user clicks on their advertisement. An example of PPC advertising is search engine advertising, the most popular form of PPC advertising. Advertisers bid for ad placement in search engine advertising, typically through sponsored links via search engines such as Bing or Google. Essentially, the PPC advertising model is a way of buying visits to an advertiser's site rather than organic visits. So why is PPC advertising on the rise, and what are the reasons behind its immense popularity with advertisers?

With digital marketing becoming extremely popular daily, more companies are jumping on the digital advertising bandwagon. It has led to mushrooming of advertisements for products and services to which internet users are exposed. This increased level of competition in the digital advertising medium has led to the need for a more effective and targeted manner of reaching out to potential customers. It is where pay-per-click comes in. So, what are the benefits of PPC advertising and the reasons behind its immense popularity?

Implementing the pay-per-click model of digital marketing has a multitude of benefits, namely,

  • Cost effective: PPC advertising is one of the most cost-effective digital marketing models. In this model, advertisers only pay for clicks instead of reach or ad impressions making the return on investment high. Also, since it gives the clients complete control over the ad placements and targeting, it provides better control over the budget.
  • Instant Results: Even though there are several methods of digital marketing to target and draw customers to a website, the PPC model is one of the most effective in terms of the time taken to deliver results. Implementing pay-per-click can fetch instantaneous results, unlike SEO methods, which are more of a long-term project.
  • High ROI:  ROI is high for PPC advertising since this model targets customers who are actively searching for that product or service. For instance, if the cost of paying for a particular click is $5 and the customer purchases $100, the company sees a positive ROI.

So, what is the role of a PPC agency, and how do they help in a PPC advertising campaign?

A PPC management agency will implement and look after the whole PPC ad campaign for their clients. The role of a PPC agency can be broadly divided into three steps,

  • Setting up the campaign: The first and key step is to set up the campaign properly. The agency must understand its client's business goals, requirements, and target audience. The setting up process will involve budgeting, keyword research, audience demographic targeting, conversion tracking, bid strategies, AD placements, dynamic ad targets, landing page, setting up KPI parameters to track the performance, etc.
  • Monitoring: Once the PPC campaign has been set up and launched, the next step is monitoring the campaign to ensure no glitches.
  • Reporting: One of the PPC management service's crucial responsibilities is reporting on the ad campaign to the client. Reports are prepared and customized based on the pre-decided KPIs and regularly delivered to the clients so the client can track the campaign.
  • Campaign Optimization: Another primary responsibility of the PPC management service is optimization. It involves actively monitoring the campaign and making necessary changes to make it more effective and improve performance.

What are the top signs that you need to hire a PPC agency?

The key indications that it is time to hire a top PPC agency to take charge and implement your PPC campaign are,

  • Current PPC strategy is not yielding results: If your current in-house strategy is underperforming or does not yield the desired results, it may be time to outsource the PPC campaign to a professional PPC management agency. They can help streamline the campaign and make it more effective.
  • Lack of resources: If your company does not have the time or the resources to hire and train PPC campaign experts or if it is not viable to have an in-house PPC campaign team, then hiring a PPC agency will be the right answer.
  • Increase in advertising budget: An increase in the marketing budget does not guarantee better growth or leads for a campaign. The key is to ensure that the funding is allocated and spent efficiently. And this can be done with the help of a professional PPC ad agency.
  • Rebranding: If your company is looking to rebrand or reposition itself in the market or launch a new line of products and services, it may be the right time to hire a PPC service company to help fetch better results.
  • Increase in competition: If there is increased competition in your domain or sector and a flurry of new entrants, it will be wise to hire a PPC agency to help consolidate your company's position by bettering your PPC strategy.

Hiring a top PPC advertising agency is a huge decision given that it involves spending a significant portion of your marketing budget on it; however, hiring a top PPC agency can also help do wonders for your firm.

What are the benefits of hiring a PPC marketing agency?

Going with an experienced and top PPC marketing company to handle your PPC campaign can bring several benefits apart from a well-strategized and curated PPC campaign. Some of the benefits are,

  • Experience and Skills: By hiring a top PPC agency, you get to work with experienced PPC experts with the relevant skills, experience, and years of experience and expertise required to pull off a PPC campaign.
  • Optimization of time:  Hiring a PPC agency to handle your ad campaign instead of doing it in-house can help you save a lot of man-hours and resources. PPC campaigns must be constantly monitored and optimized in terms of updating the keywords or changing the placement of ads. Outsourcing this to an external agency can help you save a lot of time and resources.
  • Result driven: Deciding to do the PPC campaign in-house with your company's team may involve a lot of trial and error, resulting in an underutilization of resources. Opting to go with an experienced PPC company can help solve this problem.
  • Scalability Factor: One of the most significant advantages of hiring a PPC agency is that you can scale up or scale down your ad campaign according to the needs and requirements of your business. It may not be feasible if you do it with an in-house team.
  • Focus on core business: Outsourcing the PPC ad campaign can help you and your company focus on your core business activities and strategies.

Key points to keep in mind before hiring a PPC consultant

Hiring a PPC consultant to implement and manage your PPC ad campaign is a huge decision. Here are some of the tips and pointers to keep in mind before you hire a consultant,

  • The Profile of the Agency: Factors such as the number of years the agency has been in business, their clients, their team, and their qualifications and experience are also important factors to be considered.
  • Success stories: It is essential to consider if the agency has worked with clients and projects similar to yours and the outcomes. Client testimonials and reviews are crucial aspects to be taken note of.
  • Services offered: Clients should clearly understand the services the agency provides before entering into a contractual agreement. In addition, it is necessary to understand the strategy the company will undertake and the allocation of budget and resources.
  • Tools & Technologies used:  It is essential to ensure that the agency of your choice is using the latest tools, methods, and technologies to implement and run your PPC campaign.
  • Advanced Quote: Cost is an essential factor that needs to be considered before making any key business decision. It is always wise to go with a PPC agency that provides you with a quote in advance and a breakup of the quote, if possible so that it is easier for you to make decisions in the future.

Hiring the best pay-per-click that suits your needs and requirements can play a huge role in deciding whether your PPC campaign succeeds. Therefore, it is crucial to take into consideration these factors before going ahead with the decision.

Estimating the cost of your PPC campaign

The cost of hiring a top PPC agency to implement and run your pay-per-click campaign will depend upon several factors. For example, the determining factors of the price could be the nature and complexity of the project, the size of your company, the experience, and expertise of the agency and the team working on the project, the duration of the campaign, goals, and the KPIs of the project amongst other factors.

The billing structure can also vary depending from agency to agency. While some PPC agencies bill on an hourly basis, some do it monthly, whereas some companies charge a lump sum on a project basis. Finding a company whose billing structure works well with your finances is essential. The average rate charged by a PPC agency in the US is around $152 per hour, while medium and small enterprises spend about $ 9000 -$ 10,000 monthly to run a PPC campaign. With cost always being an important determinant, it is important to consider the factors that affect the overall cost of the campaign.

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