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Top PPC Companies | 2024

With the digital advertising space becoming more and more popular with businesses, the competition to grab the attention of internet users has also drastically increased. Hence nowadays, there is a need for a more nuanced and targeted method of attracting viewers to the company’s website and generating leads. And that’s where the PPC model of internet marketing or pay-per-click model comes in. The PPC model helps focus our resources on solid leads and helps increase the return on investment on your marketing campaign. With many advantages, the pay-per-click advertising model is fast becoming one of the most popular digital marketing methods.

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Best PPC Companies | Top Pay Per Click Agencies

Cyberworx Technologies

Best Ecommerce Website Development Services

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C-9/15, Sector 7, Pocket 4, Rohini, New Delhi

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1 - 49

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$25/hr

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$1,000 - $5,000

CyberWorx Technologies is a web & app designing company that develops robust and bespoke web, app, ecommerce, and software solutions catering to the unique needs of different business models and helping them thrive online space. Do you want to provide a tailored shopping experience to your customers? We, at CyberWorx, recognise the significance of personalization and an impressive, immersive UX on ecommerce platforms. Avail our ecommerce website development services to deploy a robust online store that helps you spike your sales via the digital medium. 

DAAVIN

Your Full-Service Digital Marketing Agency Based in Dubai, Operating Worldwide

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0.0 (0 Reviews)

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Cluster R, JLT, Dubai, UAE, Dubai

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5 - 10

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$100/hr

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$1,500 - $3,000

At DAAVIN, we have one goal: to help small and medium-sized businesses be seen and found online! We build professional online presences for businesses and use digital marketing to promote them on Google and social media.

Daydreamsoft LLP

Client Centric Innovative Mobile and Web Solutions

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408(4TH FLOOR), MARVELLA BUSINESS HUB, PAL HAZIRA ROAD, PAL RD, OPP. ANNAPURNA TEMPLE, ADAJAN GAM, ADAJAN, SURAT, GUJARAT 395009, INDIA Surat, India, Surat

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50 - 249

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$25/hr

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$1,000+

Daydreamsoft is a well-known IT company in Surat that stands out with having expertise in mobile app development, UI/UX design, web development and mobile game development. They have been delivering the best IT solution worldwide since 2018, with a team of developers, experienced in various fields, like food, banking, finance, education, travel, hospitality and many more. Their ideology is all about transparency and practicing a proper development process like a style guide, development, testing, deployment, maintenance, and launch. In the past year, they have built strong bonds and partnerships with organizations like Travel daily media, Mysunless, and Ingenious. The good thing about this company which makes them unique is that they have given a platform and vision to 200+ startups and helped them build their website, apps etc.

Decoro Software Solutions

We know software

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G202, Wellington Heights, TDI City, Sector 117, Mohali, Chandigarh

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1 - 50

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$25/hr

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$15,000 - $100,000

We are a team of experts who are ready to offer 360 business solutions to all types of business. Our team has dedicated experts who can deal with any industry needs. We are dealing in industries such as the Healthcare industry, enabling Banking and Financial services and many more. Our goal is to help the business to grow with the best strategy to make them stand out in this competitive world.

DELTA WEB DEVELOPERS

We Transform Businesses from Alpha(?) to Omega(?)

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0.0 (0 Reviews)

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G-14, Gitanjali Bldg., Gr Flr.,, Near Radio Club, Colaba, Mumbai

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5+

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$25/hr

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$5,000+

Design Deca

Strategy by design

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700 3RD NASHVILLE TN, Nashville

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249+

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$99/hr

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$999 - $99,999

We are a group of Digital Fanatics across the globe who specializes in launching and revamping brands. We believe bespoke processes lie at the core of creative digital strategy, and that is what makes us one of the best custom web design agency. We believe in coming up with digital processes never seen or heard before. As craftspeople, we adapt our processes to suit our client’s individual projects, not the other way round. Keeping relevance and memorability at the heart of our communications, we create digital identities that resonate with our client’s target audiences. we help brands tell their stories with exceptional design strategies. Finesse is what we care for when constructing brand existence for corporations worldwide. Creativity isn’t common and we love to stay uncommon with our design solutions Let’s collaborate to give your business a meaningful and unforgettable brand identity. Thinking of giving your brand a complete makeover? Talk to our design gurus today and discuss your project in depth.

DesignersX

Logic inspired by Design

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0.0 (0 Reviews)

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11210 NW 45th St, Coral Springs

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50+

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$15/hr

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$7,000+

Building robust Web Application & Mobile Application solutions with latest design standards. Utilizing skills like HTML5, PHP, Java & Ruby on Rails for Web App development. Building Mobile Applications using iOS SDK, Android SDK & HTML5.  At DesignersX, We specialize in Web Apps, Mobile App Development, eCommerce, Custom Development in Java, Internet Marketing & Design. We cater client with projects ranging from small websites to enterprise level cloud applications and challenging online marketing projects to Mobile application development.

DevnDesigns

web designs services

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0.0 (0 Reviews)

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ABBOTT, TEXAS, Austin

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11 - 20

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$10/hr

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$1,000 - $2,000

We are the leading website design company in  Pakistan which offers a wide range of services to our clients that include website designing, website development, mobile app development, software development, graphic designing, SEO, and much more. Our experienced team of web designers and developers aims to create user-friendly, fast, and premium website solutions to strengthen your brand’s online presence. We understand that a creative and high-performance website greatly contributes to enhancing your brand’s visibility. That is why our website development company ensures to create state-of-the-art and advanced web designs that give your business a competitive edge. 

Devs In India

Unlock Success with Top-tier Tech Talent at Devs In India!

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303, 3rd Floor Priviera, Nr. Nehru Nagar, Ambawadi,, Ahmedabad

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10 - 49

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$25/hr

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$20+

Devs in India is an offshore software development company having a hub of talented and experienced professionals. With more than 10+ years of industry experience and a team of 100+ experienced and skilled developers, we are expanding our wings across the globe to bring digital transformation. We combine creativity and the technical to find the best possible solutions. Every business has unique and individual needs and challenges, so we conduct extensive research into your business and industry when you come on board. We abide by high quality and security adherences and offer services beyond analytics such as social media, web designing, web development, SEO expertise, and app creation.

Dezital Technologies

Software Development & Staff Augmentation Company

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2 MIDLAND AVE GLASSWORKS BLVD, New Jersey, New Jersey 07721, Middletown

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25 - 50

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$$25 - $49 / hr/hr

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$5,000 - $100,000

We are Dezital. We help companies build innovative software with a team of best-in-the-world engineers and ingenious approaches to each project. You can work with us on a Project based model or a Dedicated Team Model. Our years of technical recruitment experience enable us to build a team for you in the shortest period. Your team formation can be done through available resources or quickly onboarding from our pool of talent. Our offering includes Custom Software Development, Web and Mobile App Development, Ecommerce Design & Development, Digital Marketing, SEO Services, Web Logo Design, and BPO Services. Our staff augmentation model enables our clients to have more control over technical teams and the development process while Dezital takes care of every aspect of employment including ongoing training, working environment, culture, infrastructure, and legal compliances. We are of the firm belief that the future would belong to remote work. Direct access to new locations where great tech expertise exists, empowers companies to deliver cutting-edge products while solving the problem of local talent shortages, high recruitment fees, and ongoing costs of talent, and infrastructure. Today, Dezital has offices in Pakistan, the USA, and the UK. Our main development center is in Pakistan due to the country’s abundance of highly qualified IT professionals.

Digadvertiser

Capturing Attention, Rocking Revenues!

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0.0 (0 Reviews)

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16th Floor, Tower-D, Unitech Cyber Park, Sector-39, Gurugram - 122001, Gurgaon

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10 - 50

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$$15/hr

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$15 - $51

DigAdvertiser is a leading digital marketing company based in India, specializing in a wide range of services tailored to meet the diverse needs of businesses in today's digital landscape. Our comprehensive suite of offerings includes: 1. **Ecommerce Development**: Crafting robust and scalable ecommerce solutions to elevate online businesses. 2. **Mobile App Development**: Designing and developing innovative mobile applications for Android and iOS platforms. 3. **Web Development**: Building dynamic and responsive websites that captivate audiences and drive engagement. 4. **Web Design**: Creating visually stunning and user-friendly web designs that enhance brand identity and user experience. 5. **Digital Marketing Agencies**: Providing strategic digital marketing solutions to help businesses achieve their growth objectives. 6. **SEO**: Implementing effective search engine optimization strategies to boost online visibility and drive organic traffic. 7. **IT Services Companies**: Offering comprehensive IT services to support businesses in their digital endeavors. 8. **Shopify Developers**: Specializing in Shopify development to empower ecommerce businesses with tailored solutions. 9. **PPC**: Managing pay-per-click campaigns to maximize ROI and drive targeted traffic to websites. 10. **Social Media Marketing**: Leveraging social media platforms to increase brand awareness, engagement, and conversions. 11. **Conversion Rate Optimization**: Optimizing websites and marketing strategies to improve conversion rates and drive revenue growth. 12. **Content Marketing**: Creating compelling and relevant content to attract, engage, and retain target audiences. 13. **eCommerce Marketing Agencies**: Providing specialized marketing services to ecommerce businesses for accelerated growth. 14. **B2B Website Design**: Designing professional and intuitive websites tailored for B2B interactions and transactions. 15. **Small Business Website Design**: Developing affordable and impactful websites for small businesses to establish a strong online presence. 16. **Wordpress Development**: Harnessing the power of WordPress to create customizable and feature-rich websites. 17. **Node.js Development, Angular.js Development, React.js Development, Vue.js Development**: Expertise in modern JavaScript frameworks for dynamic and interactive web applications. 18. **eCommerce Web Design**: Designing visually appealing and conversion-focused ecommerce websites to drive sales. 19. **Small Business eCommerce Development**: Empowering small businesses with scalable and efficient ecommerce solutions. 20. **eCommerce App Development**: Building intuitive and feature-rich ecommerce mobile applications to enhance customer experience and drive sales. 21. **Android App Development, iOS App Development**: Developing high-quality mobile applications for Android and iOS platforms. 22. **Top Enterprise Mobile App Development Companies**: Offering enterprise-grade mobile app development services to meet the needs of large corporations. 23. **App Marketing**: Strategizing and executing comprehensive marketing campaigns to promote mobile applications and drive downloads. 24. **Search Engine Marketing**: Managing SEM campaigns to increase visibility and drive targeted traffic through paid search advertising. 25. **Digital Advertising**: Leveraging various digital channels for targeted advertising to reach the right audience at the right time. 26. **B2B Digital Marketing**: Tailoring digital marketing strategies to address the unique needs and challenges of B2B companies. 27. **Digital Marketing For Startups**: Providing specialized digital marketing services to support startups in gaining traction and growth. 28. **Small Business Digital Marketing**: Offering cost-effective digital marketing solutions tailored for small businesses. 29. **Email Marketing**: Designing and executing email campaigns to nurture leads, drive conversions, and foster customer loyalty. 30. **Small Business SEO, SEO Consultants, Enterprise SEO, eCommerce SEO, Local SEO**: Offering a range of SEO services to improve online visibility and drive organic traffic. 31. **Google Adwords, Facebook Marketing, Instagram Marketing**: Managing advertising campaigns on leading platforms to reach target audiences and drive conversions. 32. **PHP Development, .Net Development**: Expertise in PHP and .Net development for building robust and scalable web applications. At DigAdvertiser, we are committed to delivering exceptional results and driving measurable success for our clients through our comprehensive range of digital marketing services. With a focus on innovation, creativity, and excellence, we strive to be a trusted partner in our clients' digital journeys.

Digi Periscope

We Help You Create Your Brand's Journey

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5999 W 34th St #106, Houston, TX 77092, United States, Houston

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5 - 20

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$9/hr

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$250 - $25,000

At Digi Periscope, we believe in honesty, integrity, and respecting our clients. We don’t believe in “selling” a service that you don’t need or applying a one-size-fits-all approach to each client. If you want substantial growth on today’s largest online marketplaces while keeping your brand integrity protected, we are here. Digi Periscope offers complete online retail support to achieve the growth you desire without any headaches.  Generating significant e-commerce growth by working intimately with brands that are just as passionate as we are to bring their vision to fruition. Our portfolio consists of clients at different stages of the business cycle: launch, growth, shakeout, maturity & decline. Our services add value to your business no matter what phase you are at in the business cycle. We are incredibly proud of who we are, what we do, and how we do it.

DigiGround

Digi Grow With Us

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Suite 8.02, Level 8, 227 Elizabeth Street, Sydney

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0 - 50

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$$50 - $99/hr/hr

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$50 - $99

DigiGround is an App & Software Development company. We are committed to turning your idea into a fully functioning, world-class mobile application. As a multi-award-winning Sydney app developer, we know what is required to take your mobile app from conception to launch and beyond. DigiGround builds bespoke software systems to make your business more efficient, secure and reliable. From simple web-based software for your business to enterprise mobile applications and bespoke CRM systems.

Digihify Marketing Solution

Best SEO, PPC & Digital Marketing Company

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C-1104-1105, PNTC Building, Radio Mirchi Road, Vejalpur, Ahmedabad

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10 - 100

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$15/hr

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$500 - $1,000

DIGITA WORLDWIDE

#1Digital Marketing Agency – Top Notch Digital Transformation Solutions – Web Design

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Dubai Digital Park, Building A2, Dubai, UAE, Dubai

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20 - 40

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$90/hr

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$500+

#1 Digital marketing and transformation agency provides top-notch solutions in many areas, including web design and mobile apps development, E-Commerce, digital marketing, digitization and automation.

Digital Agency Reseller

White Label Digital Marketing Agency

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0.0 (0 Reviews)

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Noida, UP, India, Noida

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200+

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$50/hr

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$100 - $100

We at Digital Agency Reseller, a Digital marketing agency utilize a flexible and dynamic approach to delivering a broad range of innovative and cost-effective solutions in digital marketing, Development, and Web Design services. We work closely with the client and need to bring results within a specified time frame. Digital Agency Reseller takes a comprehensive way out to maximize online exposure, improve customer attainment, and help businesses increase revenues and profits. We offer an array of services- Outsource digital marketing services, SEO Services, SMO, Website Design & Development Content Writing Online Reputation Management Pay Per Click Exceeding client satisfaction has always been the first priority for Digital Agency Reseller, the best white label digital marketing agency and we believe in ethics and the strong relationship with our customers above anything else Our goal is to keep you ahead of the competition by offering simple, customized yet effective solutions.

Digital Folks

Website Designing , Web Development, & Digital Marketing Company

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0.0 (0 Reviews)

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1771 Robson Street -1452, Vancouver

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10 - 25

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$40/hr

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$500 - $4,999

Digital Folks is the best website designing and digital marketing company in Canada. We are known for delivering custom advertising services to startups and business professionals. Our skilled professionals are able enough to create well-crafted advertising campaigns. That maximizes your clicks and helps you to achieve your advertising goals. We are excellent at using multiple advertising platforms. We work with Google Ads and social media platforms to get the best results for our clients. We understand the importance of staying updated with the evolving algorithms. That helps us to use up-to-date strategies and tools to put our best foot forward.

Digital Gravity

Web Development & Digital Marketing Agency

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0.0 (0 Reviews)

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904, DUSSELDORF BUSINESS POINT, DUBAI UAE, Dubai

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150+

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$100/hr

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$10,000 - $200,000

Digital Gravity provides premium web design, web development, and digital marketing services for corporations and small businesses across Dubai, Abu Dhabi, and the UAE. Our goal is to assist clients in navigating the competitive online landscape. We take a strategic approach, delivering measurable results to provide comprehensive web design, web development, and digital marketing solutions from start to finish.   Our expert team of web designers and developers, digital marketers, social media specialists, graphic designers, and mobile app developers carry the hands-on experience of lifting some of the worlds most prestigious brands from the ground up. Projects we have delivered include Suzuki, Yamaha, Sephora, Palm Marina, Sharjah FDI Forum, Emaar, and many more.

Digital Guider

Digital Marketing Agency

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30 N. GOULD ST, SUITE 6573 SHERIDAN, WY, Sheridan

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201 - 500

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$20/hr

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$500 - $1,800

In the United States, many businesses compete for the title of “Best SEO Company in USA.” However, only a few companies are able to deliver exceptional SEO expertise and result-oriented strategies consistently. Digital Guider is one of the leading & most affordable SEO services providers in the USA. We leverage our extensive experience in SEO to generate organic business traffic. 

Digital Nomads HQ

We are dedicated to elevating brands by delivering innovative solutions that captivate and engage consumers.

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0.0 (0 Reviews)

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3/2 Akeringa Place, Sunshine Coast

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10 - 15

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$150/hr

Inside Service Listing

$1,000 - $100,000

Digital Nomads HQ collaborates with our clients to ensure the very best performance from all their online platforms within the context of their business goals and objectives.

Digital TechXon

Innovate • Engage • Transform

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King Fahad Street, Riyadh, Riyadh

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10 - 15

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$20/hr

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$25 - $100

Digital Techxon is a top-tier digital services agency dedicated to helping businesses thrive in the online world. Our mission is to boost your brand’s online presence and drive growth through a wide range of services tailored to your unique needs. Our Services: Website Development: We build responsive, user-friendly websites that look great and work perfectly on all devices. Our team uses the latest tech to make sure your site is secure, fast, and easy to use. SEO (Search Engine Optimization): Increase your online visibility and attract more organic traffic with our expert SEO services. We use proven techniques to improve your search engine rankings, making it easier for potential customers to find you. Graphics Design & Branding: Our creative team designs eye-catching visuals and brand identities that connect with your target audience. From logos to full brand overhauls, we make sure your brand stands out. Application Support: We provide reliable support services to keep your business operations running smoothly. Our team is always ready to troubleshoot and resolve any issues quickly and efficiently. Social Media Marketing: Grow and engage your audience with our custom social media strategies. We create and manage content that captivates your followers, increases engagement, and builds brand loyalty. Photography/Videography: Enhance your brand’s visual storytelling with our professional photography and videography services. We capture high-quality images and videos that effectively communicate your message. Corporate Gifting: Strengthen your business relationships with our personalized corporate gifting solutions. We offer a range of custom gifts that leave a lasting impression on your clients and partners. Paid Ads: Maximize your ROI with our targeted paid advertising campaigns. We design and manage ads that reach your ideal customers and drive conversions, ensuring every dollar is well spent. Digital Tech Cards: Modernize your networking with our digital tech cards. These innovative business cards allow you to share contact information and social media profiles with a simple tap. Featured Projects: Shahi Bawarchi: Designed an attractive menu for this Riyadh-based Hyderabadi restaurant and created promotional pamphlets and flyers for their food offerings. Gulf Line: Developed a customized website using React for this leading general contracting company, showcasing their extensive services in various industries. Intihar Trading: Created a static website to highlight their projects and enhance their online presence. Logo Design: Developed unique logos tailored to the specific needs of various clients, helping them establish a strong brand identity. At Digital Techxon, we believe in building long-term partnerships with our clients. We are passionate about helping businesses succeed in the digital age and are dedicated to providing exceptional service, innovative solutions, and measurable results. Partner with us to elevate your brand and achieve your business goals. Additional Content: Why Choose Digital Techxon? Expertise: Our team consists of experienced professionals who are experts in their respective fields, ensuring you receive the highest quality service. Innovation: We leverage the latest technologies and strategies to keep your business at the forefront of the digital world. Customization: We understand that every business is unique, and we tailor our services to meet your specific needs and objectives. Results-Driven: Our primary goal is to help you achieve your business goals. We measure our success by your success. Comprehensive Solutions: With a wide range of services under one roof, we provide a seamless experience for all your digital needs.

Digital Third Coast

Making a Measurable Difference

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2540 W North Ave, Chicago

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10 - 49

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$150/hr

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$10,000+

DTC is a leading Chicago based digital marketing agency specializing in SEO, Paid Media, and Digital PR solutions. Their strong commitment to long-term client relationships and client profitability has helped this digital marketing agency grow steadily since the beginning. They’ve developed custom plans for 300+ clients that fit their unique business, industry, audience, and company-specific goals. These relationships are central to our work and our core values.

Digital TLJ

Increase your Digital Presence

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TULJA HOUSE, Opposite Goyal Complex, Sandesh Press Road, Bodakdev, Ahmedabad

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2 - 9

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$25/hr

Inside Service Listing

$1,000+

A full-service digital advertising agency, DIGITAL TLJ provides solutions for several facets of digital marketing, including online reputation management (ORM), mobile marketing, Pay Per Click (PPC), and search engine optimization (SEO) services. We are a trusted source of advice for businesses and brands engaged in a variety of endeavours. We organise smart online wars as a web-based social networking company. We also execute and manage these battles. We will make sure that your message reaches the right audience at the right moment with the help of our creative content marketing strategy.We distinguish ourselves by being organised at this point, adaptive, and nimble without sacrificing responsibility. We are a lot of beautiful folks who think and breathe technology.

Digitalize Way

Creativity is Everywhere

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508 Benner Rd,, Allentown

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10 - 100

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$20/hr

Inside Service Listing

$10 - $100

Welcome to Digitalize Way, we are result driven digital marketing agency. Our quality and transparent digital marketing work speak for itself. We deliver passionate, personal, and tailored digital marketing services to our clients. We strongly believe that when it comes to SEO, content marketing, social media marketing, digital marketing, and web development, there is no such thing as a ‘one size fits all approach. Our digital marketing strategies are unique and distinctive and we always anticipate the intent of our clients and search engines. Our digital marketing services include creative web designing, website development, digital marketing, social media marketing, eCommerce store, and SEO services across the globe. 

Digitalzoop

Digital Marketing Agency

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Suite 9, 22 Lexington Drive Bella Vista, NSW 2153, Sydney

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2 - 9

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$$100 - $149/hr/hr

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$200 - $500

Online Marketing is now easy with Digitalzoop Digital marketing agency. We are a leading digital marketing agency based in Sydney, serving the world with our innovative ideas, real business marketing solutions, and strategies! We provide SEO, PPC, Google Ads, Social Media, Web Design & E-Commerce.  

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What is meant by a PPC service?

To understand what a PPC agency does and its services, let us first understand what PPC means. PPC or Pay-per-click is a model of internet advertising where the advertiser has to pay the search engine or site a certain amount of fixed fee every time a user/visitor clicks on their advertisement. Simply put, the advertiser has to pay only when a user clicks on their advertisement. An example of PPC advertising is search engine advertising, the most popular form of PPC advertising. Advertisers bid for ad placement in search engine advertising, typically through sponsored links via search engines such as Bing or Google. Essentially, the PPC advertising model is a way of buying visits to an advertiser's site rather than organic visits. So why is PPC advertising on the rise, and what are the reasons behind its immense popularity with advertisers?

With digital marketing becoming extremely popular daily, more companies are jumping on the digital advertising bandwagon. It has led to mushrooming of advertisements for products and services to which internet users are exposed. This increased level of competition in the digital advertising medium has led to the need for a more effective and targeted manner of reaching out to potential customers. It is where pay-per-click comes in. So, what are the benefits of PPC advertising and the reasons behind its immense popularity?

Implementing the pay-per-click model of digital marketing has a multitude of benefits, namely,

  • Cost effective: PPC advertising is one of the most cost-effective digital marketing models. In this model, advertisers only pay for clicks instead of reach or ad impressions making the return on investment high. Also, since it gives the clients complete control over the ad placements and targeting, it provides better control over the budget.
  • Instant Results: Even though there are several methods of digital marketing to target and draw customers to a website, the PPC model is one of the most effective in terms of the time taken to deliver results. Implementing pay-per-click can fetch instantaneous results, unlike SEO methods, which are more of a long-term project.
  • High ROI:  ROI is high for PPC advertising since this model targets customers who are actively searching for that product or service. For instance, if the cost of paying for a particular click is $5 and the customer purchases $100, the company sees a positive ROI.

So, what is the role of a PPC agency, and how do they help in a PPC advertising campaign?

A PPC management agency will implement and look after the whole PPC ad campaign for their clients. The role of a PPC agency can be broadly divided into three steps,

  • Setting up the campaign: The first and key step is to set up the campaign properly. The agency must understand its client's business goals, requirements, and target audience. The setting up process will involve budgeting, keyword research, audience demographic targeting, conversion tracking, bid strategies, AD placements, dynamic ad targets, landing page, setting up KPI parameters to track the performance, etc.
  • Monitoring: Once the PPC campaign has been set up and launched, the next step is monitoring the campaign to ensure no glitches.
  • Reporting: One of the PPC management service's crucial responsibilities is reporting on the ad campaign to the client. Reports are prepared and customized based on the pre-decided KPIs and regularly delivered to the clients so the client can track the campaign.
  • Campaign Optimization: Another primary responsibility of the PPC management service is optimization. It involves actively monitoring the campaign and making necessary changes to make it more effective and improve performance.

What are the top signs that you need to hire a PPC agency?

The key indications that it is time to hire a top PPC agency to take charge and implement your PPC campaign are,

  • Current PPC strategy is not yielding results: If your current in-house strategy is underperforming or does not yield the desired results, it may be time to outsource the PPC campaign to a professional PPC management agency. They can help streamline the campaign and make it more effective.
  • Lack of resources: If your company does not have the time or the resources to hire and train PPC campaign experts or if it is not viable to have an in-house PPC campaign team, then hiring a PPC agency will be the right answer.
  • Increase in advertising budget: An increase in the marketing budget does not guarantee better growth or leads for a campaign. The key is to ensure that the funding is allocated and spent efficiently. And this can be done with the help of a professional PPC ad agency.
  • Rebranding: If your company is looking to rebrand or reposition itself in the market or launch a new line of products and services, it may be the right time to hire a PPC service company to help fetch better results.
  • Increase in competition: If there is increased competition in your domain or sector and a flurry of new entrants, it will be wise to hire a PPC agency to help consolidate your company's position by bettering your PPC strategy.

Hiring a top PPC advertising agency is a huge decision given that it involves spending a significant portion of your marketing budget on it; however, hiring a top PPC agency can also help do wonders for your firm.

What are the benefits of hiring a PPC marketing agency?

Going with an experienced and top PPC marketing company to handle your PPC campaign can bring several benefits apart from a well-strategized and curated PPC campaign. Some of the benefits are,

  • Experience and Skills: By hiring a top PPC agency, you get to work with experienced PPC experts with the relevant skills, experience, and years of experience and expertise required to pull off a PPC campaign.
  • Optimization of time:  Hiring a PPC agency to handle your ad campaign instead of doing it in-house can help you save a lot of man-hours and resources. PPC campaigns must be constantly monitored and optimized in terms of updating the keywords or changing the placement of ads. Outsourcing this to an external agency can help you save a lot of time and resources.
  • Result driven: Deciding to do the PPC campaign in-house with your company's team may involve a lot of trial and error, resulting in an underutilization of resources. Opting to go with an experienced PPC company can help solve this problem.
  • Scalability Factor: One of the most significant advantages of hiring a PPC agency is that you can scale up or scale down your ad campaign according to the needs and requirements of your business. It may not be feasible if you do it with an in-house team.
  • Focus on core business: Outsourcing the PPC ad campaign can help you and your company focus on your core business activities and strategies.

Key points to keep in mind before hiring a PPC consultant

Hiring a PPC consultant to implement and manage your PPC ad campaign is a huge decision. Here are some of the tips and pointers to keep in mind before you hire a consultant,

  • The Profile of the Agency: Factors such as the number of years the agency has been in business, their clients, their team, and their qualifications and experience are also important factors to be considered.
  • Success stories: It is essential to consider if the agency has worked with clients and projects similar to yours and the outcomes. Client testimonials and reviews are crucial aspects to be taken note of.
  • Services offered: Clients should clearly understand the services the agency provides before entering into a contractual agreement. In addition, it is necessary to understand the strategy the company will undertake and the allocation of budget and resources.
  • Tools & Technologies used:  It is essential to ensure that the agency of your choice is using the latest tools, methods, and technologies to implement and run your PPC campaign.
  • Advanced Quote: Cost is an essential factor that needs to be considered before making any key business decision. It is always wise to go with a PPC agency that provides you with a quote in advance and a breakup of the quote, if possible so that it is easier for you to make decisions in the future.

Hiring the best pay-per-click that suits your needs and requirements can play a huge role in deciding whether your PPC campaign succeeds. Therefore, it is crucial to take into consideration these factors before going ahead with the decision.

Estimating the cost of your PPC campaign

The cost of hiring a top PPC agency to implement and run your pay-per-click campaign will depend upon several factors. For example, the determining factors of the price could be the nature and complexity of the project, the size of your company, the experience, and expertise of the agency and the team working on the project, the duration of the campaign, goals, and the KPIs of the project amongst other factors.

The billing structure can also vary depending from agency to agency. While some PPC agencies bill on an hourly basis, some do it monthly, whereas some companies charge a lump sum on a project basis. Finding a company whose billing structure works well with your finances is essential. The average rate charged by a PPC agency in the US is around $152 per hour, while medium and small enterprises spend about $ 9000 -$ 10,000 monthly to run a PPC campaign. With cost always being an important determinant, it is important to consider the factors that affect the overall cost of the campaign.

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