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Top PPC Companies | 2024

With the digital advertising space becoming more and more popular with businesses, the competition to grab the attention of internet users has also drastically increased. Hence nowadays, there is a need for a more nuanced and targeted method of attracting viewers to the company’s website and generating leads. And that’s where the PPC model of internet marketing or pay-per-click model comes in. The PPC model helps focus our resources on solid leads and helps increase the return on investment on your marketing campaign. With many advantages, the pay-per-click advertising model is fast becoming one of the most popular digital marketing methods.

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Best PPC Companies | Top Pay Per Click Agencies

Cakiweb Solutions

Be Genuine Be Nice

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0.0 (0 Reviews)

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11 - 29

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$25/hr

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$250 - $1,000

Cakiweb Solutions is a leading IT and Software company in Bhubaneswar, offering a wide range of Software & IT services, including Website designing, web development, ERP software solutions, and digital marketing. Cakiweb also offers innovative Software and IT solutions tailored to meet the evolving needs of businesses. With a dedicated team of skilled professionals, they strive to deliver exceptional results and drive business growth. For more about us, call 9437368484 and Visit Our Official Website Today. https://cakiweb.com/

Carina Softlabs Inc.

We Design Experience

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0.0 (0 Reviews)

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10/2, 2nd Floor, Shree Mahadeo House, near Hotel Surya, South Tukoganj, Indore

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50 - 99

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$100-150/hr

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$1,000 - $50,000

Carina Softlabs Inc., having its presence in India and Miami, specialises in creating Top Notch Video Games, Websites, and Mobile Applications alongside Digital Marketing Solution to boost the business growth. We are one of the trusted game development companies among our clients. We provide an end to end solution for 2D, 3D, 2.5D Game Development & AR/VR Application Development. Our primary focus is to bring our clients' different ideas to life by understanding their needs and delivering custom solutions that reflect every aspect of their vision. Over 13 years we have successfully delivered 50+ Game Development projects, 200+ Digital Marketing Projects & 700+ Web & Mobile Development Projects. Our Expertise: Game Development - Game Types: 2D, 3D, AR/VR games for mobile, console, desktop, and WebGL platforms. - Engines & Programming: Proficiency in Unity, Unreal Engine, C#, and C++ for game development and Publishing. - Platforms: Mobile game development for iOS and Android, console and desktop game development. - UI/UX & Design: Expertise in level design, texturing, modelling, rigging, animations, VFX, UI/UX, and world creation. Web Development - Frontend Development: Expertise in HTML, JavaScript (JS), and TypeScript (TS). Proficiency in frameworks like React.js, Angular, and Next.js for building dynamic user interfaces. - Backend Development: Skills in Node.js and Nest.js, empowering robust server-side applications. - Database Management: Utilization of MySQL for structured data storage. Proficiency in Sequelize ORM for efficient database interactions. Expertise in MongoDB for flexible and scalable NoSQL database solutions. Mobile App Development - Front-End Development: Proficiency in Swift, Dart, Objective-C, Java, Kotlin, Python, and JavaScript for creating engaging user interfaces. - Backend Development: Expertise in Node.js, Python, Ruby, PHP, Java, and Laravel for robust server-side development. - UI/UX Design: Mastery in Sketch, Figma, and Adobe XD for crafting intuitive and visually appealing designs. - Frameworks: Utilisation of React Native, Flutter, or Xamarin for developing efficient and cross-platform applications. - IDE (Integrated Development Environment): Work proficiency with Android Studio, VSCode, and Xcode for comprehensive development environments. Digital Marketing - Search Engine Optimization (SEO): Proficiency in optimising content and websites to improve search engine rankings. - Pay-Per-Click (PPC) Advertising: Expertise in running paid advertising campaigns on platforms like Google Ads, Bing Ads, etc., for instant visibility and targeted traffic. - Social Media Marketing (SMM): Leveraging various social media platforms for effective marketing campaigns. - Search Engine Marketing (SEM): Running paid advertising campaigns to enhance online visibility. - Email Marketing: Proficiency in using email campaigns for customer engagement, retention, and conversion. - Content Marketing: Skills in creating valuable and engaging content to attract and retain a target audience. Why Choose Carina Softlabs? - Trusted for 2D, 3D, and AR/VR game development. - Helped 200+ companies with effective digital promotion strategies. - Built user-friendly software for Public Sector Undertakings. - 13+ Years of Industry experience. - Developed 200+ websites, 100+ mobile apps, and mobile/pc games. - Ranked among Madhya Pradesh's Top 10 Digital Marketing Agencies - Highly skilled and dedicated developers from India & USA. Rewards & Recognitions: - Recognitions include Times of India Entrepreneur Award (2nd runner-up), "Most Innovative Technology Company" nomination, #2 ranking in Leaders of Tomorrow Awards & Conclave 2020. - CEO awarded Indian Achievers Forum's "CEO of the Year 2021." - Director honoured with "Women of Substance Awards 2023, Delhi" and recognized at "International Eminence Excellence Awards 2023, Dubai. - Top 10 Digital Marketing Agencies in Madhya Pradesh by Digital Scholar.

Caticx Technology

IT Consultant in Dubai

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Suit 903, City Tower 2 Sheikh Zayed Road, Dubai, UAE, Dubai

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1 - 25

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$50/hr

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$1+

Caticx Technology, stands as a trusted and versatile partner in the digital realm, offering an extensive range of services to bolster businesses in an ever-evolving digital landscape. Our core expertise lies in critical IT services, notably robust IT security services, ensuring your organization's protection in a constantly evolving cyber threat environment. Additionally, our IT consulting services provide customized strategies to optimize your IT infrastructure, streamlining operations for maximum efficiency. Beyond our core IT offerings, Caticx Technology excels in meeting diverse digital needs for businesses in Dubai and beyond. Our branding services empower businesses to craft a compelling and memorable brand identity, a vital aspect of thriving in a competitive market. Leveraging a profound comprehension of the nuances within digital marketing, we provide a comprehensive range of services encompassing digital marketing, Social Media Marketing (SMM), and SEO solutions to elevate online visibility and foster increased engagement. Furthermore, our expertise extends to web presence through website design and web development services, creating visually appealing, user-friendly websites that leave a lasting impression and drive growth.

Chicago Tech Solution

Best Digital Marketing Agency

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0.0 (0 Reviews)

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5207 South Kedzie Ave, Chicago

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25 - 50

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$50/hr

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$5,000 - $10,000

CTS is the Best Digital Marketing Agency in USA, Our team is committed to strategically address your important business challenges when it comes to operating in the digital space in order to increase the value of your business in this environment.

Classudo Technologies

Classudo Symbolizes Classy!

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0.0 (0 Reviews)

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622, Floor-6 Parshvnath Planet Plaza, Vibhuti Khand, Gomti Nagar, Lucknow, Uttar Pradesh 226010, Lucknow

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2 - 10

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$50/hr

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$20,000 - $100,000

Classudo symbolizes Classy! We believe to serve our clients with the IT and digital marketing services using the latest trend and technologies keeping the pillars classic. Clasudo Technology is a leading Digital Marketing Agency In India, specializing in providing exceptional online marketing solutions.

Clickmatix

Connect | Digitalize | Grow with Clickmatix

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0.0 (0 Reviews)

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Suite 409, 838, Collins Street,, Melbourne

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10 - 49

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$149/hr

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$750+

Established with a core focus on being a growth-centric digital marketing agency, Clickmatix believes to be in sync with all the latest online marketing strategies. Housing both international and local clients, our team of diligent, expert marketers curate your digital campaigns that are exclusive to the niche of your business. Own a well-established business or just a start-up? Don't worry, our services are capable of boosting ROI, attracting many relevant potential customers, and aiming for better profit margins. With a team that is tech experts and strives to stay on top of the latest marketing trends, we ensure that your business has a boosted online presence.

ClicksYou

Branding, SEO, PPC, Content Marketing. We provide everything

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0.0 (0 Reviews)

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T4-B-713, NX-ONE, Greater Noida

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25 - 50

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$20/hr

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$500 - $1,000

ClicksYou is a digital marketing agency in India that specializes in SEO, PPC advertising, social media marketing, and website design. We have a team of experts who are dedicated to delivering high-quality results, and we work closely with our clients to create customized strategies that meet their unique needs and goals. ClicksYou has worked with clients from various industries including healthcare, education, and e-commerce, and we have a proven track record of delivering measurable results that help our clients grow their business.

Clickysoft

A Web Design And Development Company

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0.0 (0 Reviews)

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15500 Voss Rd, Houston

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10 - 50

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$50/hr

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$1,000 - $10,000

Founded in 2005, Clickysoft is a Sugar Land, Texas-based web design and development company led by CEO Irfan Rehman. With over 15 years of experience in the industry, we have built a reputation for delivering high-quality and innovative solutions to our clients. Our team specializes in a variety of services, including Laravel development, Shopify development, web development, mobile app development, and ecommerce solutions. Our passion for technology and design drives us to constantly push the boundaries and deliver exceptional results for our clients. We take pride in our ability to understand our clients' needs and deliver custom solutions that not only meet but exceed their expectations. At Clickysoft, we believe that great design and technology go hand in hand. Our team of skilled designers and developers work together to create visually stunning and user-friendly websites and apps that are tailored to our clients' specific needs. We are dedicated to delivering top-notch services and building long-lasting relationships with our clients. If you are in need of a reliable and experienced web design and development team, look no further than Clickysoft.

ClousTech

Automate your Business Processes

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0.0 (0 Reviews)

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#43, P&K West Gate Jasmine, Keeranatham, Coimbatore

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2 - 10

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$25/hr

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$100 - $1,000

At ClousTech, we are more than just a software development company; we are your partners in turning concepts into digital realities. With an unwavering passion for innovation and an unyielding commitment to excellence, we stand at the forefront of cutting-edge technology, propelling businesses towards triumph in the digital era.

Code Brew Labs

No.1 Mobile App Development Company Dubai, UAE

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0.0 (0 Reviews)

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Level- 26, Dubai World Trade Centre Tower, Sheikh Rashid Tower, Sheikh Zayed Rd, Dubai, UAE, Dubai

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200 - 300

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$$25/hr

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$20,000+

Code Brew is a mobile and web application development company that has been successfully turning innovative ideas into reality for various businesses worldwide. From app development Dubai, UAE strategy creation to business launch and product marketing, our team of skilled individuals works closely with your team to deliver a competitive app and further expand your business ventures. Our mobile app development Dubai, UAE company houses some of the best engineering minds for technical expertise that strive to deliver more than what’s expected. At Code Brew, we extend our expertise to a diverse range of business niches.    Fintech EduTech Healthcare Social Networking Chat Apps Food Delivery Mobile Games  Marketplace

codegama

code of conduct

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0.0 (0 Reviews)

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CodeGama LLP Novel Tech Park, 2nd Floor #46/4, Kudlu Gate,Hosur Rd, HSR Extension, Bengaluru Karnataka, Bengaluru

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30 - 45

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$50/hr

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$500 - $10,000

Enhance your online presence with custom solutions by our expert developers. From concept to launch, we bring your vision to life.

Codenance

Design For Your Success

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0.0 (0 Reviews)

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5-6, Nannu Marg, New Sanganer Rd, Devi Nagar, Jaipur

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101 - 200

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$20/hr

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$1,000+

Codenance is a creatively led, strategically driven, tech-friendly full-service IT agency. We have helped a lot of businesses reach their full potential online and create powerful brand experiences for the past 7 years. From web designing to app development, our talented team of professionals delivers the most successful results for your business. We create the perfect blend of tech and ideas to come up with smart solutions for all sizes of business – whether small or Fortune 500. Taking our clients' businesses to the next level in their industry is our mission as we strive to become the industry leader in IT consultancy!

Codezee Solutions

We turn your ideas into Reality

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0.0 (0 Reviews)

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406, Dhara Arcade, Satellite Road, Nr. Lajamani Chowk, Mota Varachha, Surat

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50 - 249

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$50/hr

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$5,000+

Codezee Solutions is a leading IT solutions provider headquartered in Surat, India. This organization has converted various industries with adept services, including small enterprises, startups, MNCs and even mid-size companies. Their visions and clarity for work have led Codezee Solutions to become a top IT company in India & USA for delivering various industry-led mobility solutions. This IT company in Surat has been offering quality services in web development, UI UX development, software development and mobile app development. They have a remarkable portfolio, with 12+ years of proficiency; they have offered services to 220+ Fortune companies globally. Their R&D team shines brightly and has a strong base of knowledge to serve clients from different domains and give them the best IT services and solutions.

Codup

Simple Solutions to Complex Problems

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0.0 (0 Reviews)

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7322 Southwest Fwy Suite #1-1132, Houston

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150 - 200

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$100/hr

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$10,000+

We are an award-winning software development company with 100+ developers, QA engineers, and business experts who all work together to make your project a success. With 10 years of expertise and 1500+ projects under our belt, we’ve efficient processes in place that allow us to consistently get the job done right, on time, and within budget. Our team has won 3 consecutive Clutch awards and consistent 5-star ratings from clients. We’ve been trusted by leading global brands like Unilever, Dyson, Steelcase, Stitch Fix, Harrods, and more. Why Work With Us? 100+ developers, QAs, and technology experts on our team Effective communication Agile project management processes Flexible pricing models Proficient in English Time-zone Aligned Our Achievements 5-star reviews from 1500+ clients 3 Clutch Awards Increased revenues and efficiencies for clients Our Tech Expertise: MEAN/MERN LAMP/WAMP PHP/LARAVEL AWS WordPress Our Services:  Software Development Product Development MVP Development Enterprise Software Development eCommerce Development Mobile App Development Web App Development Engagement Models: Staff Augmentation Time and Material Retainers Dedicated Teams Fixed Price At Codup, our biggest motivation is to create value for our clients and partners - and in the process, for ourselves too! We do this by creating mutually beneficial relationships that last years and allow us to grow together with the people for whom we work. Looking for a team that is highly skilled, punctual, and communicates with you throughout the process? Please get in touch.

Cogent Commerce

Exclusive & complete eCommerce and CMS Web development agency

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0.0 (0 Reviews)

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811 Ganesh Glory, Near BSNL Office, Ahmedabad

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10 - 25

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$25/hr

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$2,500+

Exclusive eCommerce & CMS Web Development Agency for Extraordinary Technology Solutions Cogent Commerce is an exclusive and complete eCommerce and CMS Web development company based in Ahmedabad, India. Within 3 years of its inception, we are completely focused on delivering dynamic eCommerce development and support solutions to our worldwide customers. Cogent Commerce consists of a team of 10 passionate technology professionals building and delivering better online commerce experience. We help companies and businesses develop commendable eCommerce stores and help them market and sell their products and services to a highly targeted audience in a record time-frame. We are completely dedicated to our responsibility and serve all our clients in any urgency by providing 24x7 support services. Our motto is to grow client’s business by sharing our consultation to enhance their customer experience with the latest feature implementation based on our experience and skill set to compete with other competitors in the market. Somewhere along the lane, we started serving large enterprises providing them complete online commerce solutions and that’s how we became a preferred eCommerce solution provider for agencies worldwide. We are completely aligned with our core values- Care, Help, Commitment, Authenticity, and Customer Focus.   A dynamic team of detail-oriented and growth-oriented professionals to help your business grow We use cutting-edge technologies with a clear differentiation factor and we have a strong value based working culture at Cogent Commerce to attract and retain top-notch industry talent. We are a preferred partner for agencies to deliver high-end eCommerce solutions using mature and agile development processes. We design and build web and mobile applications using best-of-breed software and promote businesses using Search Engine Optimization (SEO), Pay Per Click (PPC) management, Programmatic Advertising and Content Marketing services to unlock new growth opportunities. Here are the top reasons why you should choose us: Creative and Technical Support Easy Collaboration and Project Management Extremely Flexible and Scalable Solutions Seamless Third Party Software Integration Multilingual and Multi-Currency Support Small but Beautifully Formed Full-time Support on 24x7 Basis Go Extra Miles for Complete Satisfaction Hire the Best Outsourcing Team with Dedicated Professionals Our professional technology team is detail oriented and completely growth-focused. Let’s create a compelling eCommerce solution to help your business grow in the cut-throat competitive market. Let’s start building magnificent online stores with Magento 2 certified professionals and promote your business with the help of experienced Google AdWords certified professionals.

CoinsQueens

Blockchain Development Company

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0.0 (0 Reviews)

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2nd Floor Ponmeni Main Road, Bypass Rd, Madurai, Tamil Nadu, Madurai

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50 - 99

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$99/hr

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$5,000 - $35,000

CoinsQueens is a well-known blockchain development firm. We provide the best white-label crypto software development services to our clients and assist them in staying ahead of the competition. Enterprises and business clients use our end-to-end services to design, build, and launch innovative white-label development solutions based on blockchain technology. Our designers, analysts, and engineers take pride in creating excellent user experiences by utilizing cutting-edge technologies and frameworks in High-Performance web, mobile, and desktop applications.

ColorWhistle

EXPERIENCE FASTER GLOBAL WEBSITE DEVELOPMENT, DIGITAL AGENCY SERVICES FROM INDIA

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0.0 (0 Reviews)

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700 E Firmin St, The Shared Drive, Kokomo, Indiana, Kokomo

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20 - 50

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$45$/hr

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$2,000 - $15,000

Advanced Web Application Development Services Creating customized web applications to meet unique business requirements is an important asset to any global organization that wants to promote growth. ColorWhistle offers modern web application development services to help you sail easily through the constantly-evolving technological changes. We have many years of experience in the field of developing web applications using cutting edge technologies like React JS, Angular and Laravel. Combining our developer’s skills & experience with the latest technology we can deliver you with robust web applications according to your custom business requirements.

Colure Media

advertising agency, marketing agency new york

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0.0 (0 Reviews)

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62 Greene St 2nd floor,, New York

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10+

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$500/hr

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$110+

Colure Media is an NYC-based advertising & marketing firm launched in 2012. We offer mobile marketing, search engine optimization, search engine marketing, social media marketing, and mobile & web development services.

Complete Gurus

Complete Solution .On Time Delivery. In Budget

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0.0 (0 Reviews)

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PRFX+6RX, Village Baburam Ka Pura Rajatalab Jakhini Road Varanasi, Uttar Pradesh 221305, Varanasi

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50+

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$/hour/hr

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$15+

Complete Gurus is a leading company in providing end to end IT services. We provide our services at the most cost effective price and provide best quality work globally.

Compumatrix Technologies private limited

Creativity and Excellence built to Perfection!

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0.0 (0 Reviews)

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S-87, Second Floor, Destination Center-1, Nanded City, Pune

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11 - 50

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$49/hr

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$5,000 - $9,999

COMPUMATRIX is an IT service provider company based in Pune, Maharashtra, India. Compumatrix offers world-class software development and many more services with our in-house team of experts for web development, mobile app development, and digital marketing. If you have any queries, here we are Compumatrix Technologies Pvt. Ltd., a one-step solution for your business. As a premier IT services and consulting firm based in India, we extend our expert services across the USA, UK, Australia, and the UAE.

Connect Infosoft Technologies Private Limited

Web Design and Development, Mobile App Development, API Development, Laravel Development, Flutter Development, Digital Marketing

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0.0 (0 Reviews)

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Plot No.598, Sector-45, Faridabad

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20 - 50

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$199/hr

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$199 - $299

"Company with a brilliant team, management and excellence" We are Connect Infosoft Pvt. Ltd. a website design and development, Mobile Applications Development, Graphic Designing, Laravel Development, React Js Development, javascript, PHP7, Data Science, Machine Learning, Artificial Intelligence, Flutter, Native OS, Native Android, E-commerce Development, Shopify Plus eCommerce Development and Digital marketing organization situated in the New Delhi. We were established in 1999, and have been serving our customers everywhere throughout the world. Connect Infosoft Technologies Pvt. Ltd. head Office is based in New Delhi, India and has Branch Office in Orissa. It also has portrayal in the United States. We have kept on taking after five straightforward rules that were set up at the absolute starting point—rule that has permitted us to make progress and constantly develop as an outstanding organization: Listen, Learn, Hard work, quality and Commitment. We are an amazing organization that likes to extend the target points of quality and inventive designs, development and online marketing.  In business for more than 23+ years, we are constantly prepared for confronting any kind of challenge. We deliver inventive web solutions for customers by helping them recognize their most vital business and innovation opportunities and exploiting them. We additionally give the best solutions to facilitate them conquer their most mind-blogging and vital business challenges. Connect Infosoft Technologies Pvt.Ltd. provides exceptional website design and development services, whose initiatives grandstand the level of genuine professionalism and produce the organization's incredibleness within the venture. We are a group of creative strategists and technologists who endeavor to create initiatives that increase the association nature and are consistent with the ultra-ultra-present day advanced technology. It's been a long journey and our passion for building extraordinary sites and applications hasn't changed a bit. Founder of Connect Infosoft Mr. Sanjay Sahoo with his astounding and clear vision has achieved numerous accolades around the world for his excellence in the field of IT. We can make world-class ventures, which upgrade the organization's brand image colossally. We work in close coordination in light of the customers, bearing in mind doing outstanding and quality work. Expert Developer Award from Digital Dujour and Best Developer from Pepsico, NY, US honors are confirmation of this truth.

Control F5

Website Development

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0.0 (0 Reviews)

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VIDHUR NAGAR, VIDHUR NAGAR INDORE, Indore

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23 - 20

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$24/hr

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$5,000 - $10,000

We’re A Web Design Agency Based In Indore, India Being a Website Designer, focusing on quality and customer satisfaction, ControlF5 has a team of creative Shopify Experts, WordPress Developers, MERN Stack Developers, MEAN Stack Developers, React js Developers Python Developers, Mobile App Flutter Developers, Web Designers, Technical Writers, Content Writers, Experienced Web App Programmers, and eCommerce Solutions Experts armed with a proactive management team. Contact Us today to explore our web service offering!!

Cram Digital Marketers

digital creative power

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0.0 (0 Reviews)

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Garnet building lekki lagos, Lagos

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19+

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$50/hr

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$1,000+

Cram digital Marketers is a dedicated team of digital marketing specialists that helps you grow your business through services like SEO, google ads, facebooks ads, youtube ads, google business profile, social media management, content writing, blogging etc. We’ve been in the marketing industry for many years but have a specific focus on digital marketing.

Cranai Infotech LLP

Occupy your market mindspace with Cranai

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0.0 (0 Reviews)

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311 Time Square, near Balaji hall circle, 150 Feet Ring road,, Rajkot

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11 - 49

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$15-49/hr

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$1,000 - $100,000

Cranai is a complete One Stop Shop Business Solution offering a wide-going set-up of IT Business Solutions to an overall client base. Since the time our presentation, we have been outfitted with the solitary various leveled rule – To improve the efficiencies of our client’s associations by withdrawing their elevating and potential close by freedom of overhauled results. We clutch extended lengths of Professional Experience and Expertise. Over these various years, we have synergized our primary inclination with our adroit, careful, and clever region understanding in the middle current fortes. We are giving our heart a shot to take out the budgetary bars for a wide scope of associations paying little mind to it is a little degree, mid-scale business, or even a Multi-National Business.

Creactive, Inc.

Powered By Small Businesses

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0.0 (0 Reviews)

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16541 Gothard Street, Suite 108, Huntington Beach

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10 - 49

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$50/hr

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$1,000+

In order to level the playing field when it comes to digital marketing and search engine optimization, Creactive works with small businesses. From $500 to $25,000 a month, we have created packages that are reasonably priced to fit almost any spending limit.

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What is meant by a PPC service?

To understand what a PPC agency does and its services, let us first understand what PPC means. PPC or Pay-per-click is a model of internet advertising where the advertiser has to pay the search engine or site a certain amount of fixed fee every time a user/visitor clicks on their advertisement. Simply put, the advertiser has to pay only when a user clicks on their advertisement. An example of PPC advertising is search engine advertising, the most popular form of PPC advertising. Advertisers bid for ad placement in search engine advertising, typically through sponsored links via search engines such as Bing or Google. Essentially, the PPC advertising model is a way of buying visits to an advertiser's site rather than organic visits. So why is PPC advertising on the rise, and what are the reasons behind its immense popularity with advertisers?

With digital marketing becoming extremely popular daily, more companies are jumping on the digital advertising bandwagon. It has led to mushrooming of advertisements for products and services to which internet users are exposed. This increased level of competition in the digital advertising medium has led to the need for a more effective and targeted manner of reaching out to potential customers. It is where pay-per-click comes in. So, what are the benefits of PPC advertising and the reasons behind its immense popularity?

Implementing the pay-per-click model of digital marketing has a multitude of benefits, namely,

  • Cost effective: PPC advertising is one of the most cost-effective digital marketing models. In this model, advertisers only pay for clicks instead of reach or ad impressions making the return on investment high. Also, since it gives the clients complete control over the ad placements and targeting, it provides better control over the budget.
  • Instant Results: Even though there are several methods of digital marketing to target and draw customers to a website, the PPC model is one of the most effective in terms of the time taken to deliver results. Implementing pay-per-click can fetch instantaneous results, unlike SEO methods, which are more of a long-term project.
  • High ROI:  ROI is high for PPC advertising since this model targets customers who are actively searching for that product or service. For instance, if the cost of paying for a particular click is $5 and the customer purchases $100, the company sees a positive ROI.

So, what is the role of a PPC agency, and how do they help in a PPC advertising campaign?

A PPC management agency will implement and look after the whole PPC ad campaign for their clients. The role of a PPC agency can be broadly divided into three steps,

  • Setting up the campaign: The first and key step is to set up the campaign properly. The agency must understand its client's business goals, requirements, and target audience. The setting up process will involve budgeting, keyword research, audience demographic targeting, conversion tracking, bid strategies, AD placements, dynamic ad targets, landing page, setting up KPI parameters to track the performance, etc.
  • Monitoring: Once the PPC campaign has been set up and launched, the next step is monitoring the campaign to ensure no glitches.
  • Reporting: One of the PPC management service's crucial responsibilities is reporting on the ad campaign to the client. Reports are prepared and customized based on the pre-decided KPIs and regularly delivered to the clients so the client can track the campaign.
  • Campaign Optimization: Another primary responsibility of the PPC management service is optimization. It involves actively monitoring the campaign and making necessary changes to make it more effective and improve performance.

What are the top signs that you need to hire a PPC agency?

The key indications that it is time to hire a top PPC agency to take charge and implement your PPC campaign are,

  • Current PPC strategy is not yielding results: If your current in-house strategy is underperforming or does not yield the desired results, it may be time to outsource the PPC campaign to a professional PPC management agency. They can help streamline the campaign and make it more effective.
  • Lack of resources: If your company does not have the time or the resources to hire and train PPC campaign experts or if it is not viable to have an in-house PPC campaign team, then hiring a PPC agency will be the right answer.
  • Increase in advertising budget: An increase in the marketing budget does not guarantee better growth or leads for a campaign. The key is to ensure that the funding is allocated and spent efficiently. And this can be done with the help of a professional PPC ad agency.
  • Rebranding: If your company is looking to rebrand or reposition itself in the market or launch a new line of products and services, it may be the right time to hire a PPC service company to help fetch better results.
  • Increase in competition: If there is increased competition in your domain or sector and a flurry of new entrants, it will be wise to hire a PPC agency to help consolidate your company's position by bettering your PPC strategy.

Hiring a top PPC advertising agency is a huge decision given that it involves spending a significant portion of your marketing budget on it; however, hiring a top PPC agency can also help do wonders for your firm.

What are the benefits of hiring a PPC marketing agency?

Going with an experienced and top PPC marketing company to handle your PPC campaign can bring several benefits apart from a well-strategized and curated PPC campaign. Some of the benefits are,

  • Experience and Skills: By hiring a top PPC agency, you get to work with experienced PPC experts with the relevant skills, experience, and years of experience and expertise required to pull off a PPC campaign.
  • Optimization of time:  Hiring a PPC agency to handle your ad campaign instead of doing it in-house can help you save a lot of man-hours and resources. PPC campaigns must be constantly monitored and optimized in terms of updating the keywords or changing the placement of ads. Outsourcing this to an external agency can help you save a lot of time and resources.
  • Result driven: Deciding to do the PPC campaign in-house with your company's team may involve a lot of trial and error, resulting in an underutilization of resources. Opting to go with an experienced PPC company can help solve this problem.
  • Scalability Factor: One of the most significant advantages of hiring a PPC agency is that you can scale up or scale down your ad campaign according to the needs and requirements of your business. It may not be feasible if you do it with an in-house team.
  • Focus on core business: Outsourcing the PPC ad campaign can help you and your company focus on your core business activities and strategies.

Key points to keep in mind before hiring a PPC consultant

Hiring a PPC consultant to implement and manage your PPC ad campaign is a huge decision. Here are some of the tips and pointers to keep in mind before you hire a consultant,

  • The Profile of the Agency: Factors such as the number of years the agency has been in business, their clients, their team, and their qualifications and experience are also important factors to be considered.
  • Success stories: It is essential to consider if the agency has worked with clients and projects similar to yours and the outcomes. Client testimonials and reviews are crucial aspects to be taken note of.
  • Services offered: Clients should clearly understand the services the agency provides before entering into a contractual agreement. In addition, it is necessary to understand the strategy the company will undertake and the allocation of budget and resources.
  • Tools & Technologies used:  It is essential to ensure that the agency of your choice is using the latest tools, methods, and technologies to implement and run your PPC campaign.
  • Advanced Quote: Cost is an essential factor that needs to be considered before making any key business decision. It is always wise to go with a PPC agency that provides you with a quote in advance and a breakup of the quote, if possible so that it is easier for you to make decisions in the future.

Hiring the best pay-per-click that suits your needs and requirements can play a huge role in deciding whether your PPC campaign succeeds. Therefore, it is crucial to take into consideration these factors before going ahead with the decision.

Estimating the cost of your PPC campaign

The cost of hiring a top PPC agency to implement and run your pay-per-click campaign will depend upon several factors. For example, the determining factors of the price could be the nature and complexity of the project, the size of your company, the experience, and expertise of the agency and the team working on the project, the duration of the campaign, goals, and the KPIs of the project amongst other factors.

The billing structure can also vary depending from agency to agency. While some PPC agencies bill on an hourly basis, some do it monthly, whereas some companies charge a lump sum on a project basis. Finding a company whose billing structure works well with your finances is essential. The average rate charged by a PPC agency in the US is around $152 per hour, while medium and small enterprises spend about $ 9000 -$ 10,000 monthly to run a PPC campaign. With cost always being an important determinant, it is important to consider the factors that affect the overall cost of the campaign.

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