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Top PPC Companies | 2024

With the digital advertising space becoming more and more popular with businesses, the competition to grab the attention of internet users has also drastically increased. Hence nowadays, there is a need for a more nuanced and targeted method of attracting viewers to the company’s website and generating leads. And that’s where the PPC model of internet marketing or pay-per-click model comes in. The PPC model helps focus our resources on solid leads and helps increase the return on investment on your marketing campaign. With many advantages, the pay-per-click advertising model is fast becoming one of the most popular digital marketing methods.

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Best PPC Companies | Top Pay Per Click Agencies

iTrobes Technologies

Inspire the Future

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No. S-14, Third Floor, 80 Feet Road, 5th Block, Koramangala, Bangalore

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35+

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$10/hr

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$50+

As a software solutions company, our scope of work is distributed between IT technology, digital marketing, app development, and web development. We offer technology solutions specific to your business needs. You need a company like iTrobes to give you all the solutions, that you are looking for! With a transparent approach, diligent work style, and quick turnaround times, we’ll ensure that all your requirements are comprehensively covered.  

Jeel Techsoft

Digital Transformation Agency - Get Digital Consulting

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604, Iscon Emporio, Nr. Star Bazaar, Jodhpur Cross Roads, Satellite, Ahmedabad

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50 - 100

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$$51 - $100/hr

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$5,000 - $10,000

In a world where everyone has two faces, Jeel Techsoft LLP stands out from the crowd with its trustworthy high-quality digital services. Under the leadership of CEO Maulik Masrani, the company aims to be a single-stop hub for all web development services. From designing to development, clients get a wide range of choices and never have to look anywhere else when it comes to build a digital face on the internet.We bask in the glory of our customer-centric and innovative services that will help our clients take their company to the next level and beyond. With 6+ years of experience in the market, our experts are well versed in all the aspects of the industry. Tapping into our vast experience, we guide our clients on the right path and stay beside them throughout the whole journey.   On our journey to success, we have successfully completed more than 120 projects with stunning, alluring designs that have allowed our clients to enjoy the top place in their respective domains. We aim to become the natural extension of the clients when they think of their online presence. Ethical work, integrity, transparency, on-time delivery are some of the core values that run deep in the veins of the company. From upper business management to our technical team, everyone abides by the strong founding core values of the company. We maintain full transparency by providing proper updates on the project.

Jives Media

5x Agency of the Year Winner. View our reviews

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100 Van Ness Ave, Suite 2213, San Francisco

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10 - 49

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$100/hr

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$1,000+

Since our founding in 2012, Jives Media has taken home numerous marketing honours and is regarded as the top marketing and advertising firm. You receive our amazing team of site designers, paid and SEO specialists, growth hackers, and MBA brand strategists when you deal with us. Jives Media assists companies of all sizes with web design, digital advertising, search engine marketing (PPC & SEO), social media, email marketing solutions, and more from offices around the US!

JRNY Digital

Honest. Transparent. Results

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3 Montville Place, Forest Lake

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2 - 9

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$150/hr

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$1,000+

JRNY Digital is a Brisbane-based performance-based digital marketing company that specialises in giving clients all across Australia honest and transparent outcomes. The goal of JRNY Digital as a company is to work with outstanding companies and produce a significant return on investment for their marketing expenditures. Their cutting-edge approach to paid digital marketing, which focuses on Social Media Marketing, Search Engine Marketing, and SEO, helps their clients make money for every dollar they spend.

Kartum Infotech

Software Development & IT Services

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0.0 (0 Reviews)

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230, Apple Square, Yogi Chowk, near Swastik Plaza, Surat, Gujarat 395006, Surat

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10 - 49

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$25/hr

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$1,000+

A world-class IT company in Surat, Kartum Infotech offers highly specialized solutions, such as web design, mobile application development, offshore business applications, and much more. Over the years, they have transformed into a single-source provider of specialized, extensive, usable, and reasonably priced web-based solutions for business needs. They always strive to deliver the best to their client by focusing on customer-centric service; with these unique solutions, Kartum Infotech has made its name in the industry with their dedication and quality solutions that help them to gain the trust of their multiple clients in the US. Their focus on providing quality services to their consumers in a reasonable price. State Point, quick Ticket.in Patram Publication, Ultimate the Yard Address, and plenty of other companies are just a few of the countless happy clients on their list.

KBA Marketing Agency

Marketing Agency in DUbai UAE

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0.0 (0 Reviews)

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Dubai, Dubai

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23+

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$10/hr

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$32+

KBA is An Digital marketing agency offers various services like SEO, PPC Services, Website Designing and Development, Digital Marketing and Content Creation. The company has the expertise in all the marketing channels. They are experts in digital marketing and content creation. The company is an expert in all the digital marketing channels like SEO, PPC Services, Website Designing and Development, Digital Marketing and Content Creation.   Local SEO Services in Dubai UAE SEO Agency in Dubai UAE Social Media Agency in Dubai Digital Marketing Company in Dubai Content Marketing Company in Dubai Website Designing Company in Dubai Website Development Company in Dubai Branding Company in Dubai EMail Marketing Company in Dubai EMail Marketing Agency in Dubai Lead Generation Company in Dubai   PPC Google AD services in Dubai

Kilowott

Design-led and innovation driven BX transformation firm

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Haugstentunet 16, Viken, Oslo

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90 - 200

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$$59-$99/hr

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$10,000+

Kilowott leverages it's expertise and leadership in design, digital technologies and business process automation for Business Experience (BX) transformation. We are a boutique business experience transformation firm accelerating growth for businesses of all sizes across industries by reimagining the way businesses operate and crafting digital experiences with the user at the core. We are a boutique business experience transformation firm headquartered in Norway with presence across Nordics, Scandinavia, USA, UK, and India. Our design heritage coupled with our digital transformation expertise and deep focus on user experience helps us stand apart from the crowd. Our portfolio allows you the flexibility to redefine your entire customer experience and business processes or take baby steps by revamping silos of your existing customer engagement processes.

Kodehash Technologies

Best Application Development Company For Your Business

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0.0 (0 Reviews)

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Orchid Center, Golf Course Road, Sector 54, Gurgaon, Haryana - 122011, Gurgaon

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50 - 100

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$20/hr

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$1,000 - $3,000

At Kodehash, we're more than just a mobile app development company - we're your partners in growth. We blend innovation with creativity to create digital solutions that perfectly match your business needs. Our portfolio boasts over 500+ apps developed across a range of technologies. Our services include web and mobile app design & development, E-commerce store development, SaaS & Web apps support, and Zoho & Salesforce CRM & automation setup. We also offer IT managed services like AWS, Azure, and Google Cloud. Our expertise also extends to API and Salesforce integrations. We shine in leveraging cutting-edge tech like AI and Machine Learning. With a global presence in the US, UK, Dubai, Europe, and India, we're always within reach. 

Kretoss Technology

Top Web and Mobile Application Development Company

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F Block 712, Titanium City Center, Near Sachin Tower, Anand Nagar, Ahmedabad, India, Ahmedabad

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20 - 50

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$>25/hr

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$1,000 - $10,000

Kretoss Technology is a leading software development company specializing in delivering cutting-edge technology solutions. With a focus on innovation and client satisfaction, we provide comprehensive services in web development, mobile app development, and software consulting. Our team of skilled professionals combines expertise with creativity to deliver tailored solutions that drive business growth. Partner with us for exceptional software solutions that empower your business to thrive in the digital age." Feel free to customize and adjust the summary as needed to accurately represent your company's offerings and values.

Krify Software Technologies Pvt. Ltd.

Every Code Needs a Master

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0.0 (0 Reviews)

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Flat No.303, Sanjana Sovereign Apt, 90/98, 8th Main, 2nd Cross, Jayanagar 2nd Block, Bangalore

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100 - 150

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$20/hr

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$2,000 - $20,000

With 2 decades of experience Krify stands as a distinguished website and mobile app development company with an ISO 9001:2015 Certification, emphasizing their commitment to quality. Their global presence extends across the UK, USA, and India, serving clients worldwide. With a track record of developing 1500+ mobile and web apps for diverse industries and over 500+ satisfied clients.

KrivyCo

Choose Us to Build Your Business

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11990 GRANT ST STE 550, Northglenn, Colorado, 80233, USA, Northglenn

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50 - 75

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$50/hr

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$50 - $100

Krivyco is a provider of digital marketing and marketing automation services With the tough competition on the internet. It is an international digital performance marketing agency. The purpose of Performance Marketing is to develop a business into a brand via marketing strategy and tactics. We use organic and paid marketing to help you connect, engage, and build your consumer base. Our teamwork and dedication, as well as our qualified specialists, are the foundations of our success.

KWETU Marketing Agency

Digital Marketing in Nairobi

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SAT Center Building, Suite 312, Off Parkside Towers, Mombasa Rd., Nairobi

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2 - 10

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$25/hr

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$500+

KWETU Marketing Agency is a tech and digital marketing consulting agency based in Nairobi, Kenya. We offer a wide range of digital solutions and differentiated pricing for digital packages & services to suite your objective and budget. At KWETU, we believe that partnerships are crucial for any business that wants to succeed in the digital world. Partnering with our agency will help take your business to the next level. Here’s how we can help: Increased Traffic: Our team can help drive more traffic to your website through SEO, PPC, and social media marketing. Improved Conversions: We can optimize your website and landing pages to improve conversions and generate more leads. Brand Awareness: Our team can help increase brand awareness and visibility through content marketing, social media marketing, and influencer partnerships. Data Analysis: We can analyze your website and marketing data to provide insights that can help you make informed decisions about your digital strategy. Ongoing Support: Our agency can provide ongoing support and maintenance to ensure your digital presence is always up-to-date and effective.

Leads Dubai

Leads Dubai | A Lead Generation Company in UAE.

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Office no : G001, Building A5 , Dtec - Dubai Silicon Oasis - Dubai - United Arab Emirates, Dubai

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5 - 50

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$$10/hr

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$25 - $100

We help you get qualified Leads with Digital marketing Services such as - Google Ads, Facebook & Instagram Ads, SMS & Email Marketing. Call +97150 3047470

Leafway Infotech Pvt. Ltd.

Way to Digital

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0.0 (0 Reviews)

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A-407 , Siddhi Vinayak Towers, SG Highway, Makarba, Ahmedabad, Gujarat 380051, Ahmedabad

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50 - 100

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$35-45/hr

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$1,000 - $10,000

Leafway Infotech Pvt. Ltd. is a prominent Front-End Development company in India that focuses on web development. Leafway Infotech is a leading creative & technology transformation company. Driving results & growth for mid-sized and enterprise businesses globally through cutting-edge. Website, Enterprise Software & Mobile Application Development. With the strength of 100+ diverse #creativepeople, we customize Digital & Branding solutions to your needs. Service Expertise: - Website, Enterprise Software & Mobile Application Development, Design (Brand & Product Design, Creative UI/UX Design) - Advertising (Outdoor Print Advertising, Video Advertising) - Digital Media (Social Media Marketing, Influencer Marketing, PPC, Google SEO, Amazon Management) - Production (Television Video Commercials, Digital Films, Short Films, Brand Films, Corporate Films, Reels.

Limbani Softwares

Visualize the Prospects

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0.0 (0 Reviews)

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C-304, Hubtown, Near Makarpura Bus Depot, Makarpura, Vadodara

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11 - 50

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$25-49/hr

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$5,000+

Limbani Software is one of the leading IT companies in Vadodara, offering an array of services, like, product engineering, web development, applications development, digital marketing, cloud service, e-commerce service, etc. The IT company was founded in 2017 and has successfully completed 39+ projects. What helps them outshine their competitors is their adeptness to remain at the forefront of the latest trends and technologies which is evident in their tech niche that covers MERN/MEAN Stack, PHP-Laravel, Kotlin, Flutter, Swift, and React Native. They have also developed a strong suite of systems like CRM, IMS, and HRM systems. With 65+ clients under their wing, they have built a high-yield portfolio with a variety of projects.

Livestrong Technologies

ENHANCE YOUR BUSINESS WITH A CUTTING-EDGE NETSUITE SERVICE PROVIDER

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302 ABH Samruddhi, Opposite to Hanuman Mandir, Near Dream Castle, Makhmalabad Road, Nashik, Maharashtra 422003., Nashik

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50+

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N/A

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$0+

The best IT solutions to prepare your business for success. LiveStrong Technologies is a company that specializes in several types of software services (NetSuite, website, mobile app, etc.). With our high-quality software, we hope to improve people’s lives. As a result, our vision revolves around the key requirements for high-quality software. We attempt to give excellent software to our clients so that they can concentrate on their business rather than on the needs of others. LiveStrong Technologies based in Nasik, MH, India, has clients and operations in the United States, the United Kingdom, Canada, Australia, and India. Through our professional service model, LiveStrong Technologies helps businesses become more flexible and productive by integrating, implementing, and maintaining numerous cloud applications.

Localis

Las Vegas Local Search Marketing

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0.0 (0 Reviews)

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4045 Spencer Street, Suite 403, Las Vegas

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50 - 249

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$100/hr

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$5,000+

A marketing company called Localis has two unique divisions, each of which has grown quickly during the past six years. The Internet Division focuses on Local SEO, Social Media Marketing, PPC Advertising, E-Mail Marketing, Optimized Website Design, and Local Business Consulting. We improve the internet visibility of your company so that customers can find you both online and offline.

Logical Position

Lake Oswego Marketing and Advertising Agency

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0.0 (0 Reviews)

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4350 Galewood St. Ste. 200, Lake Oswego

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10 - 49

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$100/hr

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$5,000+

For businesses of every size, we are committed to offering performance-driven digital marketing strategies. Whether you are managing a local or international business, we are the PPC agency you require since we understand how crucial it is for you to compete online. Thousands of businesses have used our search engine marketing services, and we leverage our breadth of expertise to make any budget—no matter how big or small—work for your company's goals. We distinguish ourselves from our rivals by being open and treating each of our accounts with the respect they merit.

Logo Design Flux

Design & Development Agency

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0.0 (0 Reviews)

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535 Fifth Avenue 16th Floor, New York

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11 - 50

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$100/hr

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$500 - $3,000

Logo Design Flux instigated its business functions with the aim of providing practical and definite corporate designs that are light on your investment and substantial to the design side. We are a graphic design, website design, and digital marketing agency fluxing since 2008. Logo Design Flux’s creative and robust team always produces a unique brand identity that reflects a brand's true essence, websites that provide a competitive advantage, and digital marketing strategies that drive revenue, generate sales, and acquire new customers.

MacVista

Next Level eMarketing

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0.0 (0 Reviews)

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2/216 Rajni Khand Sharda Nagar, Lucknow, Lucknow

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10 - 15

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$25$/hr

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$10,000 - $25,000

MacVista is a top-notch technology company that caters to businesses by deploying advanced technologies and innovative approaches. Our clients have rated us as the best in the industry. MacVista offers various services, including technology consulting, software development, digital marketing, and business development. We are always willing to help out with whatever needs your business needs. Our solutions are tailored to meet the specific needs of our clients, and we always strive to stay up-to-date with industry trends. Our skilled workers work onsite, offshore, and nearshore to provide software solutions for our customers.

Mad Fish Digital

Scalable Strategies for Values Driven Brands

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0.0 (0 Reviews)

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1305 NW 18th, Portland

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10 - 49

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$150/hr

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$5,000+

A digital marketing company called Mad Fish Digital offers both B2B and B2C companies with personalised tactics. During the onboarding phase, we offer in-depth research and discovery that helps set up your marketing strategies for success. Comprehensive paid media, SEO, content marketing, design, and digital strategy are areas of expertise for our team. Since 2018, we have been a B Corp Certified company, and in 2021, we received a recertification score of 100.3. We are a values-driven company. Working with businesses searching for a marketing firm like ours that coordinates with internal teams allows us to flourish. For more information on how we've assisted folks just like you, read our evaluations.

MarketingOceans

Turning Digital Dreams into Tangible Results

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0.0 (0 Reviews)

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132 Darwin lane North Brunswick NJ 08902, New Brunswick

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1 - 2

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$10/hr

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$100 - $5,000

MarketingOceans, your reliable ally in navigating the dynamic landscape of digital marketing. Fueled by a dedication to innovation and an unwavering commitment to excellence, we stand ready to elevate your brand to unprecedented heights in the digital realm. Our specialization lies in the creation of bespoke digital marketing solutions designed to deliver tangible results. Whether your goal is to enhance brand visibility, amplify website traffic, or achieve remarkable conversion rates, our expertise and cutting-edge tools are at your disposal to bring those aspirations to fruition

Matic Solutions

Web Design and Development Company

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0.0 (0 Reviews)

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207, Aryan Workspaces, St. Xavier’s College Corner, Navrangpura, Ahmedabad- 380009., Ahmedabad

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10 - 30

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$30/hr

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$100 - $5,000

Matic Solution is a leading web development company in Ahmedabad, With our expert website designers, you get more than just pages; we craft digital experiences that capture your attention and convert you into a customer. Our focus on user-centric design ensures your website is not just bug-free but offers a seamless experience for everyone. We specialize in modern, mobile-first websites that convert visitors into customers.

Max Connect Marketing

Nationally Recognized Digital Marketing Agency.

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0.0 (0 Reviews)

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13702 S. 200 W. Unit B-1, Draper

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50 - 249

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$100/hr

Inside Service Listing

$10,000+

A well-known marketing firm in the country, Max Connect Marketing focuses on assisting businesses in expanding through cutting-edge digital marketing techniques. Our idea is straightforward: We develop new methods to make the most of every marketing dollar spent.

Mechlin Software Technology Pvt. Ltd.

Where creativity meets technology

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0.0 (0 Reviews)

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C-203, World Tech Tower, 8th Floor, Industrial Area, Sector 74, Sahibzada Ajit Singh Nagar, Punjab 140308, Mohali

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50 - 250

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$25/hr

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$10,000 - $15,000

Mechlin Technologies is an IT services and consulting company with its core competencies in Software Development and Quality Assurance. Our mission is to provide entrepreneurs and businesses a market edge through innovative solutions. We are technology agnostic to better serve the needs of our clients in emerging technology trends. We believe to continuously improve our services by aligning us to the global standards for quality, delivery time and development costs. We work with every client to co-engineer customized solutions.

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What is meant by a PPC service?

To understand what a PPC agency does and its services, let us first understand what PPC means. PPC or Pay-per-click is a model of internet advertising where the advertiser has to pay the search engine or site a certain amount of fixed fee every time a user/visitor clicks on their advertisement. Simply put, the advertiser has to pay only when a user clicks on their advertisement. An example of PPC advertising is search engine advertising, the most popular form of PPC advertising. Advertisers bid for ad placement in search engine advertising, typically through sponsored links via search engines such as Bing or Google. Essentially, the PPC advertising model is a way of buying visits to an advertiser's site rather than organic visits. So why is PPC advertising on the rise, and what are the reasons behind its immense popularity with advertisers?

With digital marketing becoming extremely popular daily, more companies are jumping on the digital advertising bandwagon. It has led to mushrooming of advertisements for products and services to which internet users are exposed. This increased level of competition in the digital advertising medium has led to the need for a more effective and targeted manner of reaching out to potential customers. It is where pay-per-click comes in. So, what are the benefits of PPC advertising and the reasons behind its immense popularity?

Implementing the pay-per-click model of digital marketing has a multitude of benefits, namely,

  • Cost effective: PPC advertising is one of the most cost-effective digital marketing models. In this model, advertisers only pay for clicks instead of reach or ad impressions making the return on investment high. Also, since it gives the clients complete control over the ad placements and targeting, it provides better control over the budget.
  • Instant Results: Even though there are several methods of digital marketing to target and draw customers to a website, the PPC model is one of the most effective in terms of the time taken to deliver results. Implementing pay-per-click can fetch instantaneous results, unlike SEO methods, which are more of a long-term project.
  • High ROI:  ROI is high for PPC advertising since this model targets customers who are actively searching for that product or service. For instance, if the cost of paying for a particular click is $5 and the customer purchases $100, the company sees a positive ROI.

So, what is the role of a PPC agency, and how do they help in a PPC advertising campaign?

A PPC management agency will implement and look after the whole PPC ad campaign for their clients. The role of a PPC agency can be broadly divided into three steps,

  • Setting up the campaign: The first and key step is to set up the campaign properly. The agency must understand its client's business goals, requirements, and target audience. The setting up process will involve budgeting, keyword research, audience demographic targeting, conversion tracking, bid strategies, AD placements, dynamic ad targets, landing page, setting up KPI parameters to track the performance, etc.
  • Monitoring: Once the PPC campaign has been set up and launched, the next step is monitoring the campaign to ensure no glitches.
  • Reporting: One of the PPC management service's crucial responsibilities is reporting on the ad campaign to the client. Reports are prepared and customized based on the pre-decided KPIs and regularly delivered to the clients so the client can track the campaign.
  • Campaign Optimization: Another primary responsibility of the PPC management service is optimization. It involves actively monitoring the campaign and making necessary changes to make it more effective and improve performance.

What are the top signs that you need to hire a PPC agency?

The key indications that it is time to hire a top PPC agency to take charge and implement your PPC campaign are,

  • Current PPC strategy is not yielding results: If your current in-house strategy is underperforming or does not yield the desired results, it may be time to outsource the PPC campaign to a professional PPC management agency. They can help streamline the campaign and make it more effective.
  • Lack of resources: If your company does not have the time or the resources to hire and train PPC campaign experts or if it is not viable to have an in-house PPC campaign team, then hiring a PPC agency will be the right answer.
  • Increase in advertising budget: An increase in the marketing budget does not guarantee better growth or leads for a campaign. The key is to ensure that the funding is allocated and spent efficiently. And this can be done with the help of a professional PPC ad agency.
  • Rebranding: If your company is looking to rebrand or reposition itself in the market or launch a new line of products and services, it may be the right time to hire a PPC service company to help fetch better results.
  • Increase in competition: If there is increased competition in your domain or sector and a flurry of new entrants, it will be wise to hire a PPC agency to help consolidate your company's position by bettering your PPC strategy.

Hiring a top PPC advertising agency is a huge decision given that it involves spending a significant portion of your marketing budget on it; however, hiring a top PPC agency can also help do wonders for your firm.

What are the benefits of hiring a PPC marketing agency?

Going with an experienced and top PPC marketing company to handle your PPC campaign can bring several benefits apart from a well-strategized and curated PPC campaign. Some of the benefits are,

  • Experience and Skills: By hiring a top PPC agency, you get to work with experienced PPC experts with the relevant skills, experience, and years of experience and expertise required to pull off a PPC campaign.
  • Optimization of time:  Hiring a PPC agency to handle your ad campaign instead of doing it in-house can help you save a lot of man-hours and resources. PPC campaigns must be constantly monitored and optimized in terms of updating the keywords or changing the placement of ads. Outsourcing this to an external agency can help you save a lot of time and resources.
  • Result driven: Deciding to do the PPC campaign in-house with your company's team may involve a lot of trial and error, resulting in an underutilization of resources. Opting to go with an experienced PPC company can help solve this problem.
  • Scalability Factor: One of the most significant advantages of hiring a PPC agency is that you can scale up or scale down your ad campaign according to the needs and requirements of your business. It may not be feasible if you do it with an in-house team.
  • Focus on core business: Outsourcing the PPC ad campaign can help you and your company focus on your core business activities and strategies.

Key points to keep in mind before hiring a PPC consultant

Hiring a PPC consultant to implement and manage your PPC ad campaign is a huge decision. Here are some of the tips and pointers to keep in mind before you hire a consultant,

  • The Profile of the Agency: Factors such as the number of years the agency has been in business, their clients, their team, and their qualifications and experience are also important factors to be considered.
  • Success stories: It is essential to consider if the agency has worked with clients and projects similar to yours and the outcomes. Client testimonials and reviews are crucial aspects to be taken note of.
  • Services offered: Clients should clearly understand the services the agency provides before entering into a contractual agreement. In addition, it is necessary to understand the strategy the company will undertake and the allocation of budget and resources.
  • Tools & Technologies used:  It is essential to ensure that the agency of your choice is using the latest tools, methods, and technologies to implement and run your PPC campaign.
  • Advanced Quote: Cost is an essential factor that needs to be considered before making any key business decision. It is always wise to go with a PPC agency that provides you with a quote in advance and a breakup of the quote, if possible so that it is easier for you to make decisions in the future.

Hiring the best pay-per-click that suits your needs and requirements can play a huge role in deciding whether your PPC campaign succeeds. Therefore, it is crucial to take into consideration these factors before going ahead with the decision.

Estimating the cost of your PPC campaign

The cost of hiring a top PPC agency to implement and run your pay-per-click campaign will depend upon several factors. For example, the determining factors of the price could be the nature and complexity of the project, the size of your company, the experience, and expertise of the agency and the team working on the project, the duration of the campaign, goals, and the KPIs of the project amongst other factors.

The billing structure can also vary depending from agency to agency. While some PPC agencies bill on an hourly basis, some do it monthly, whereas some companies charge a lump sum on a project basis. Finding a company whose billing structure works well with your finances is essential. The average rate charged by a PPC agency in the US is around $152 per hour, while medium and small enterprises spend about $ 9000 -$ 10,000 monthly to run a PPC campaign. With cost always being an important determinant, it is important to consider the factors that affect the overall cost of the campaign.

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