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Top PPC Companies | 2024

With the digital advertising space becoming more and more popular with businesses, the competition to grab the attention of internet users has also drastically increased. Hence nowadays, there is a need for a more nuanced and targeted method of attracting viewers to the company’s website and generating leads. And that’s where the PPC model of internet marketing or pay-per-click model comes in. The PPC model helps focus our resources on solid leads and helps increase the return on investment on your marketing campaign. With many advantages, the pay-per-click advertising model is fast becoming one of the most popular digital marketing methods.

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Best PPC Companies | Top Pay Per Click Agencies

Titan Growth

ROI Driven Strategies Backed by Technology

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10907 Technology Place, San Diego

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10 - 49

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$100/hr

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$1,000+

Titan growth is an internet marketing company that offers advanced search engine optimization solutions. Members at Titan Growth are certified with the skills of researching, analyzing, and delivering results that move the needle. As the creator of the patented technology TitanBOT, they can help their clients increase revenue and profit deploying sophisticated strategies. They help them achieve better visibility and prominence across Google, Yahoo, and Bing for their clients.

Top4 Digital Marketing Agency

#1 SEO Company & Digital Agency Australia

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0.0 (0 Reviews)

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5 Glenayr Grove, West Pennant Hills NSW 2125, Australia, Sydney

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25 - 50

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$35/hr

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$599 - $100,000

Top4 Marketing is a leading digital services and consulting company that provides a full scope of award-winning digital marketing services and end-to-end digital solutions to companies of all sizes. We specialise in digital marketing, including SEO, social media marketing, web design, online advertising, PPC, lead generation, email marketing, and content marketing. Our proprietary technology platform enables us to generate leads fast, helping businesses succeed online. Our marketing consultants partner collaboratively with clients in Australia, Singapore, UK, and USA to deliver customised solutions that meet their unique needs. With our expertise and experience, we have helped numerous businesses achieve success online. Contact us today!

Trank Technologies

iOS & Android App Developers : eCommerce Web Development Company in Delhi NCR, India

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Plot no. 112, 3rd Floor, Udyog Vihar Phase 1, Udyog Vihar, Sector 20, Gurgaon

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100 - 250

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$50/hr

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$5,000,000 - $50,000,000

Trank Technologies is a well-known app development company offering high-end solutions for mobile and web applications. As a reliable service provider with 10+ years of experience in the IT industry, we take time to understand the core requirements of your business and conceptualize functional strategies for better outcomes. We can help you address the transforming needs of your business and fabricate suitable planning for constant growth. We provide the following services: E-Commerce website development, Mobile application development, Custom web portal development, WordPress development and theme integration, Responsive web design and development, Logo and banner designing, Interface design and development, SEO and social media promotion.

Trionfo Services

Leading Google Ads Agency in Delhi

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406, 4th Floor, Tower B Ithum Tower, Sector 62,, New Delhi

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0 - 50

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$30/hr

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$200 - $400

  Trionfo Services stands as the foremost Google Ads Agency in Delhi, delivering unparalleled digital marketing solutions to businesses seeking exponential growth. With a proven track record of success, Trionfo Services harnesses the power of Google Ads to propel brands to new heights of visibility and profitability. Our team of experts meticulously crafts targeted campaigns, leveraging cutting-edge strategies to maximize ROI and drive conversions. Whether it's optimizing ad performance, refining targeting strategies, or delivering comprehensive analytics, Trionfo Services offers a holistic approach tailored to meet each client's unique objectives. Experience the pinnacle of online advertising excellence with Trionfo Services, your trusted partner for digital success.

Universal Stream Solution LLC

Think Global Think USS

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3778 HWY 42, Suite B, Locust Grove,, Atlanta

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15+

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$20/hr

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$25,000+

Universal Stream Solutions is a technology innovation firm that designs and develops custom apps, web platforms, and other cutting-edge software. We have earned the trust and respect of our global clients by solving their most difficult challenges. Together with our dedicated team. USS LLC specializes in iOS, Android, and web applications, and graphic design. USS LLC prides itself in the design and development of world-class applications. Domain expertise:  Health Care, Dating, eCommerce & Retail, On-Demand mobile app solution Technology expertise: HTML, CSS, UI JS; Cross-Platform & Native Mobile (iOS, Android); PHP; Full Stack word Press& Code Igniter, JavaScript, Reacts.

V2Infotech

Techno Digital Agency

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0.0 (0 Reviews)

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D-310, Ganesh Glory 11, Jagatpur Road, Near BSNL Zonal Office, Sarkhej – Gandhinagar Highway, Ahmedabad, Ahmedabad

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1 - 50

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$30/hr

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$50 - $150

V2Infotech has been a leading Digital Marketing Company in Ahmedabad, India since 2010. Our agency specializes in SEO, Online Branding, Social Media Marketing, PPC and Website Development services, helping businesses grow by providing all digital solutions.

ValiTech

Professional Hardware and Firmware development

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4388 Still Creek Drive, Vancouver

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50 - 249

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$25/hr

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$1,000+

By offering distinctive Hardware and Firmware IoT solutions, we are assisting major organisations in the industry to accelerate the time to market for the next generation of IoT devices.

Velocity Consultancy

Accelerate your path to Success!

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0.0 (0 Reviews)

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Sej Plaza, F-56, 1st Floor, Marve Rd, Malad West, Mumbai

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0+

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$25/hr

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$1,000+

Velocity Consultancy is a prominent digital agency based in Mumbai, India, specializing in web design and development services. With a focus on assisting small and medium-sized businesses, the company strives to establish a robust digital presence for its clients. Their services encompass website design, web development, e-commerce solutions, SEO services, graphic design, content writing, and more. Committed to excellence, Velocity Consultancy boasts over a decade of industry experience, delivering customized and responsive websites that cater to various devices. Their comprehensive approach includes strategic planning, SEO, and content development, ensuring businesses thrive in the competitive digital landscape. With a dedicated team of skilled professionals, the company emphasizes customer satisfaction and timely project delivery.

Viha Digital Commerce

Top E-Commerce Web Development Company

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801B - 802 SAKAR IX, Near Old RBI, CBD Ashram Road, Ahmedabad

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70 - 100

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$25/hr

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$5,000+

Viha Digital Commerce is a team as well as that provides "reputed eCommerce Web Developer" to deliver prosperous features and result-oriented eCommerce solutions worldwide. We are the industry leading company when it comes to eCommerce development, Adobe commerce developer,CMS Web development company providing Adobe Commerce development services, WordPress, Shopify, website development and related services. Professionally developed shopping cart and an online store that meets all your business expectations, all these at affordable rates is offered by us. Build your eCommerce store & take our Online Marketing Service with a customer-friendly approach. Let’s start your eCommerce project today. Upgrade your Magento Store to the latest version with us. Magento Upgrade Services brings Security updates, improved performance, Structure improvements, new functionality, and features. Hire Viha Digital Commerce for Magento upgradation services. We are a top Magento enterprise updation service provider industry-wide.

ViralBulls Digital Media

Viral Bulls - Digital marketing agency in Noida

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C-2, Block-C, Sector-1, Noida

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50 - 100

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$25/hr

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$300 - $10,000

ViralBulls Digital Media, Founded in 2019 is a leading digital marketing agency in Noida, thrives on creativity, strategy, and performance. Our expert team offers top-notch services including SEO, PPC, graphic design, viral marketing, 2D animation films, social media marketing, website design and many more. With precision and efficiency, we deliver tailored solutions to elevate your brand's online presence.

Vision A Tech

we make your brand unforgettable

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B1/H3, Block E, Mohan Cooperative Industrial Estat, badarpur, New Delhi

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5 - 10

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$25/hr

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$250 - $750

Our company is a cutting-edge force in the ever-evolving online landscape. With a passion for results, we leverage data-driven strategies to boost your brand's visibility, engage your target audience, and drive conversions. Our dedicated team of experts specializes in SEO, SEM, social media, content creation, and email marketing, crafting customized campaigns tailored to your unique goals. We stay at the forefront of industry trends, ensuring your brand remains competitive and relevant in the digital age. Join us in reshaping the future of your online success  

Vizion Interactive

Experts in SEO, PPC, LLM, CRO and ROI

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400 E. Royal Ln, #290, Irving

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10 - 49

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$200/hr

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$5,000+

Vizion Interactive brings the process and tools that you expect from the largest agencies, the specialized skills, and knowledge of a boutique, and the care and attention of an independent contractor. Vizion Interactive delivers expert digital marketing services/solutions, including SEO, PPC, Local Listings Management, Social Media, Web Design, Content Marketing, Email Marketing, CRO/UX, and Enterprise Analytics/Reporting to clients across B2B, B2C, eCommerce, and Franchise entities.

VPN Infotech

INNOVATION FOR EVERYONE

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313, Proton Plus, L.P. Savani Road, Adajan, Surat – 395009, India, Surat

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10 - 49

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$25/hr

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$5,000+

VPN Infotech The best and most reputable IT solution company in Surat and describes itself as "your trustworthy software solution partner for your business." They have 11 years of expertise working with clients with various needs and domains. They are a web outsourcing firm offering versatile services to different sectors, including quality control, corporate services, mobile apps, online applications, and many more. They have skilled developers on their staff of web experts. They are an ISO 9001:2015 certified business with experience creating iOS and Android apps. The unique part of this company is they focus on startups for providing services and solutions to become well-established companies. In addition to all of this, they have 1000+ satisfied clients that trust them.

Vrinsoft Pty Ltd

Experience Technology

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0.0 (0 Reviews)

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384 keilor road, c/o work tank, niddrie, 3042, vic, australia, Keilor

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1 - 300

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$25/hr

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$10,000 - $50,000

Vrinsoft Pty Ltd is a Melbourne based app, web and software development company that employs a group of young, professional and active enthusiasts working together to meet the needs of various clients related to the development of mobile applications, web development, web hosting and software development, payment gateway integration, search engine optimization (SEO), digital marketing solutions and e-commerce solutions. We are committed to providing quality solutions to clients in Australia and overseas. Our solutions are tailored to the needs of our clients, as we fully understand that every business has different needs, different requirements. We make sure that our mobile apps and marketing solutions stand out from the competition and remain digitally compatible with changes in technology.

Way WeDesign

Take your brand's eventful story into the Digital Space.

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0.0 (0 Reviews)

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Ivees, MRERA-69, Chalikkavattom, Vennala, Kochi, Kerala 682028, Kochi

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10 - 50

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$25/hr

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$500 - $5,000

? Leading IT/ITES Provider | Cochin | 5+ Years Strong At Way WeDesign, we're not just ahead of the curve; we are the curve. With over five years of unwavering excellence, we redefine IT, ITES, and the digital realm. ? Elevating Business with Innovation & Digital Magic As a hub for technology and Digital Marketing expertise, we lead, not follow. Our state-of-the-art facilities serve as the epicenter of our innovation. ? Partnerships, Not Just Projects We build connections, not just systems. From Enterprise Mobility to SEO, we're your journey's co-pilot. ? Your Vision, Our Mission Your success is our obsession. We're not just your service provider; we're your growth partner. From Website Development and Website Design to Digital Marketing (SEO Optimization) to Google & Meta Ads, we provide complete end-to-end Digital Transformation. Each of the services can be availed individually too. Other services: GoogleMyBusiness, Company Profile creation, Cloud Services, HRM. ? Worked with multiple international clients to create e-commerce websites.

We Applications

Web Development Company

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0.0 (0 Reviews)

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Laxmi Nagar Delhi, New Delhi

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12+

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$5/hr

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$10+

We are a team of highly experienced people and provide quality solutions. Get Best Quote. You can count on our website developers for their creativity and innovation. Best Digital Marketing Company in India | SEO Master Team Our affordable SEO Services deliver a modern SEO strategy designed to engage your customers in 2023, SEO services are search engine optimization services offered by an agency, freelancer, or consultant that optimize your site

We Are Innov

Marketing, Communication and Advertising Agency

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0.0 (0 Reviews)

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177 Rua Cidade de Bristol, Porto

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10 - 49

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$25/hr

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$1,000+

We switch between online and offline platforms in an effort to produce solid concepts, regardless of how they get to customers. It may be accomplished through effective social media management, planning a digital communication strategy, building a website, or making a press release.

Web Profit Maximiser

Maximize Your Lead Attraction, Lead Conversion

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0.0 (0 Reviews)

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Suite 307 1 Burbank Place, Baulkham Hills

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10 - 49

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$25/hr

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$1,000+

Dr. Adam Arnold founded the social media marketing company Web Profit Maximiser. Web Profit Maximiser uses Facebook Advertising, Google Advertising, PPC, and Social Media Marketing to bring in new customers, assisting small and medium-sized enterprises in expanding. In addition to professional services, real estate firms, and other industries, Web Profit Maximiser also closely collaborates in the healthcare sector. Customers of Web Profit Maximiser are located both in Australia and the United States.

Web SEO Star

Improving Your Online Presence

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963/FF3, Shalimar Garden extn 1, Sahibabad, Ghaziabad

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10 - 25

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$10/hr

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$10 - $100

Web SEO Star is a leading digital marketing agency based in India. We offer a wide range of services to help businesses increase their online presence and drive more traffic to their website. Our services include search engine optimisation (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, content marketing, and much more. Whether you're looking to increase your visibility on search engines, drive more traffic to your website, or improve your social media presence, we can help. Our team of experts has years of experience in the industry and knows how to create a customised strategy to help your business succeed. Contact us today to learn more about how we can help your business grow.

WebCodeGenie Technology Pvt. Ltd.

Top Web and Mobile App Development Company

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WEBCODEGENIE, INC. 372 TOWN PLACE FAIRVIEW, TX 75069, Austin

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100 - 150

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$20/hr

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$5,000 - $50,000

WebCodeGenie Technology Pvt Ltd is a CMMI Level 3 Software Development Company in the USA that specializes in Web and Mobile app development. We know that building websites and Mobile Apps that people love can be risky. That’s why we don’t make assumptions, we remove them. We discover, strategize, design, develop, brand, and launch businesses into the world.  We have a team of 100+ professionals, including Project Managers, Web Developers, Mobile App Developers, Web Designers, QA specialists, Seo, and digital marketing experts. With our Project Management System, our team helps you to set your goals and ensures high quality of work, which will be maintained throughout the entire project life-cycle. We have amassed great experience in working on huge numbers of applications for small as well as big companies. Our practice of following SDLC has helped us develop huge applications in phases, which keeps the return on investments high with every launch and thus helps our clients to set a clear vision of the application. We become your partner to overcome the tech obstacles, creative challenges, and potential business blunders that stand between you and your objectives. Check out our website at www.webcodegenie.com For more details, drop an email to sales@webcodegenie.com or give us a call directly at +1 234-230-6411. We look forward to making something great together.

Webcreate

Helping Businesses Reach Their Full Sales Potential

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0.0 (0 Reviews)

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206, Second Floor, Siddharth Elegance, Old Chhani Rd, nr. Volkswagon Showroom, Vadodara, Gujarat 390024, Vadodara

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45,000 - 45,201

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$25-49/hr

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$5,000+

Webcreate is one of the top-rated lead generation agencies in Vadodara, Gujrat, India with a core focus on digital marketing, web and mobile development, and eCommerce solutions. Our approach involves thorough research and analysis of our client’s requirements with a strong emphasis on delivering superior quality over sheer quantity. Armed with over 6 years of experience, we take pride in our impressive 90% client retention rate, having successfully completed 750+ projects and earned the satisfaction of more than 250 clients.. Owing to our strong market presence we have earned a few of premium clients from different industries like Meraki Craft, Shipsa global logistics, Alivez, Sukhmukh Exports, Genesis Brixton etc.

WeBeeSocial Canada

Digital Advertising Agency Toronto

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0.0 (0 Reviews)

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40 Pintail Crescent, North York, Toronto

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50+

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N/A

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$0 - $1

WeBeeSocial is an award-winning full-service creative digital advertising agency toronto that offers integrated solutions for all things digital. We work with clients in Canada and across the globe, and help them achieve their marketing goals through strategies and campaigns that leave a lasting impact. We are a creative digital marketing agency in Toronto, Canada who mix our years of experience and knowledge to bring the best marketing moves to the table, which are not only digitally rich and flawless but also super creative. We are running kick-ass digital campaigns for our clients, even as you are scrolling through. For more details about the best creative digital marketing serivices provider in canada & the ways how it can be helpful for you, call us at +1 (548) 567 0307 or visit our website https://webeesocial.ca/

Webiators Technologies PVT. LTD

Store webiators is a well-known Web development firm in the industry. We provide Magento to Shopify migration services, Magento web development services, Magento extension development, Magento migration services and many more all in one place.

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30 N Gould Street Ste R, Sheridan, WY 82801, United States of America, Sheridan

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20 - 50

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$9/hr

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$4 - $6

Store webiators is a well-known Web development firm in the industry. We provide Magento to Shopify migration services, Magento web development services, Magento extension development, Magento migration services and many more all in one place. Visit: https://store.webiators.com/

Webkart Digital Private Limited

A Complete Web Solutions Company

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0.0 (0 Reviews)

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C-126, 1st Floor, Naraina Industrial Area Phase 1, New Delhi, Delhi 110028, New Delhi

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15 - 35

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$799/hr

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$499 - $80,000

Welcome to Webkart Digital Pvt Ltd your one-stop destination for comprehensive Website Development and Digital Marketing solutions. We are a passionate team of experts dedicated to helping businesses establish a strong online presence and achieve remarkable success in the digital realm. With our extensive knowledge, innovative strategies, and commitment to excellence, we empower our clients to thrive in the ever-evolving digital landscape.

Webmantra - A Digital Agency

We design, develop & deliver successful stories for your web & mobile applications.

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0.0 (0 Reviews)

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1302 Shivalik Shilp-II, Opp. ITC Narmada Hotel, Vastrapur,, Ahmedabad

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10 - 20

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$40/hr

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$1,000 - $9,000

Webmantra is an internationally established web designing and web development company, headquartered in Ahmedabad, India. Since our inception in 2003, we have been offering solutions to a wide spectrum of clients in different geographies. We have over 450 active clients, spread across India, UAE, USA and UK; acting as a testimony of our result-oriented and customer-centric services.

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What is meant by a PPC service?

To understand what a PPC agency does and its services, let us first understand what PPC means. PPC or Pay-per-click is a model of internet advertising where the advertiser has to pay the search engine or site a certain amount of fixed fee every time a user/visitor clicks on their advertisement. Simply put, the advertiser has to pay only when a user clicks on their advertisement. An example of PPC advertising is search engine advertising, the most popular form of PPC advertising. Advertisers bid for ad placement in search engine advertising, typically through sponsored links via search engines such as Bing or Google. Essentially, the PPC advertising model is a way of buying visits to an advertiser's site rather than organic visits. So why is PPC advertising on the rise, and what are the reasons behind its immense popularity with advertisers?

With digital marketing becoming extremely popular daily, more companies are jumping on the digital advertising bandwagon. It has led to mushrooming of advertisements for products and services to which internet users are exposed. This increased level of competition in the digital advertising medium has led to the need for a more effective and targeted manner of reaching out to potential customers. It is where pay-per-click comes in. So, what are the benefits of PPC advertising and the reasons behind its immense popularity?

Implementing the pay-per-click model of digital marketing has a multitude of benefits, namely,

  • Cost effective: PPC advertising is one of the most cost-effective digital marketing models. In this model, advertisers only pay for clicks instead of reach or ad impressions making the return on investment high. Also, since it gives the clients complete control over the ad placements and targeting, it provides better control over the budget.
  • Instant Results: Even though there are several methods of digital marketing to target and draw customers to a website, the PPC model is one of the most effective in terms of the time taken to deliver results. Implementing pay-per-click can fetch instantaneous results, unlike SEO methods, which are more of a long-term project.
  • High ROI:  ROI is high for PPC advertising since this model targets customers who are actively searching for that product or service. For instance, if the cost of paying for a particular click is $5 and the customer purchases $100, the company sees a positive ROI.

So, what is the role of a PPC agency, and how do they help in a PPC advertising campaign?

A PPC management agency will implement and look after the whole PPC ad campaign for their clients. The role of a PPC agency can be broadly divided into three steps,

  • Setting up the campaign: The first and key step is to set up the campaign properly. The agency must understand its client's business goals, requirements, and target audience. The setting up process will involve budgeting, keyword research, audience demographic targeting, conversion tracking, bid strategies, AD placements, dynamic ad targets, landing page, setting up KPI parameters to track the performance, etc.
  • Monitoring: Once the PPC campaign has been set up and launched, the next step is monitoring the campaign to ensure no glitches.
  • Reporting: One of the PPC management service's crucial responsibilities is reporting on the ad campaign to the client. Reports are prepared and customized based on the pre-decided KPIs and regularly delivered to the clients so the client can track the campaign.
  • Campaign Optimization: Another primary responsibility of the PPC management service is optimization. It involves actively monitoring the campaign and making necessary changes to make it more effective and improve performance.

What are the top signs that you need to hire a PPC agency?

The key indications that it is time to hire a top PPC agency to take charge and implement your PPC campaign are,

  • Current PPC strategy is not yielding results: If your current in-house strategy is underperforming or does not yield the desired results, it may be time to outsource the PPC campaign to a professional PPC management agency. They can help streamline the campaign and make it more effective.
  • Lack of resources: If your company does not have the time or the resources to hire and train PPC campaign experts or if it is not viable to have an in-house PPC campaign team, then hiring a PPC agency will be the right answer.
  • Increase in advertising budget: An increase in the marketing budget does not guarantee better growth or leads for a campaign. The key is to ensure that the funding is allocated and spent efficiently. And this can be done with the help of a professional PPC ad agency.
  • Rebranding: If your company is looking to rebrand or reposition itself in the market or launch a new line of products and services, it may be the right time to hire a PPC service company to help fetch better results.
  • Increase in competition: If there is increased competition in your domain or sector and a flurry of new entrants, it will be wise to hire a PPC agency to help consolidate your company's position by bettering your PPC strategy.

Hiring a top PPC advertising agency is a huge decision given that it involves spending a significant portion of your marketing budget on it; however, hiring a top PPC agency can also help do wonders for your firm.

What are the benefits of hiring a PPC marketing agency?

Going with an experienced and top PPC marketing company to handle your PPC campaign can bring several benefits apart from a well-strategized and curated PPC campaign. Some of the benefits are,

  • Experience and Skills: By hiring a top PPC agency, you get to work with experienced PPC experts with the relevant skills, experience, and years of experience and expertise required to pull off a PPC campaign.
  • Optimization of time:  Hiring a PPC agency to handle your ad campaign instead of doing it in-house can help you save a lot of man-hours and resources. PPC campaigns must be constantly monitored and optimized in terms of updating the keywords or changing the placement of ads. Outsourcing this to an external agency can help you save a lot of time and resources.
  • Result driven: Deciding to do the PPC campaign in-house with your company's team may involve a lot of trial and error, resulting in an underutilization of resources. Opting to go with an experienced PPC company can help solve this problem.
  • Scalability Factor: One of the most significant advantages of hiring a PPC agency is that you can scale up or scale down your ad campaign according to the needs and requirements of your business. It may not be feasible if you do it with an in-house team.
  • Focus on core business: Outsourcing the PPC ad campaign can help you and your company focus on your core business activities and strategies.

Key points to keep in mind before hiring a PPC consultant

Hiring a PPC consultant to implement and manage your PPC ad campaign is a huge decision. Here are some of the tips and pointers to keep in mind before you hire a consultant,

  • The Profile of the Agency: Factors such as the number of years the agency has been in business, their clients, their team, and their qualifications and experience are also important factors to be considered.
  • Success stories: It is essential to consider if the agency has worked with clients and projects similar to yours and the outcomes. Client testimonials and reviews are crucial aspects to be taken note of.
  • Services offered: Clients should clearly understand the services the agency provides before entering into a contractual agreement. In addition, it is necessary to understand the strategy the company will undertake and the allocation of budget and resources.
  • Tools & Technologies used:  It is essential to ensure that the agency of your choice is using the latest tools, methods, and technologies to implement and run your PPC campaign.
  • Advanced Quote: Cost is an essential factor that needs to be considered before making any key business decision. It is always wise to go with a PPC agency that provides you with a quote in advance and a breakup of the quote, if possible so that it is easier for you to make decisions in the future.

Hiring the best pay-per-click that suits your needs and requirements can play a huge role in deciding whether your PPC campaign succeeds. Therefore, it is crucial to take into consideration these factors before going ahead with the decision.

Estimating the cost of your PPC campaign

The cost of hiring a top PPC agency to implement and run your pay-per-click campaign will depend upon several factors. For example, the determining factors of the price could be the nature and complexity of the project, the size of your company, the experience, and expertise of the agency and the team working on the project, the duration of the campaign, goals, and the KPIs of the project amongst other factors.

The billing structure can also vary depending from agency to agency. While some PPC agencies bill on an hourly basis, some do it monthly, whereas some companies charge a lump sum on a project basis. Finding a company whose billing structure works well with your finances is essential. The average rate charged by a PPC agency in the US is around $152 per hour, while medium and small enterprises spend about $ 9000 -$ 10,000 monthly to run a PPC campaign. With cost always being an important determinant, it is important to consider the factors that affect the overall cost of the campaign.

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