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Top PPC Companies | 2024

With the digital advertising space becoming more and more popular with businesses, the competition to grab the attention of internet users has also drastically increased. Hence nowadays, there is a need for a more nuanced and targeted method of attracting viewers to the company’s website and generating leads. And that’s where the PPC model of internet marketing or pay-per-click model comes in. The PPC model helps focus our resources on solid leads and helps increase the return on investment on your marketing campaign. With many advantages, the pay-per-click advertising model is fast becoming one of the most popular digital marketing methods.

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Best PPC Companies | Top Pay Per Click Agencies

C.S. Soft Solutions (India) Pvt Ltd

A GATEWAY TO INNOVATION AND EXCELLENCE

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0.0 (0 Reviews)

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E-300, Phase 8A, Industrial Area, Mohali, Punjab 160075, IN, Mohali

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500 - 999

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$15/hr

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$1,000+

CS Soft Solutions is a leading IT service and software development company that helps businesses achieve their goals with innovative solutions. We have a team of experts in web design, web development, cloud computing, AI, and more. We deliver custom software solutions that suit your specific needs and ensure timely delivery. We value customer satisfaction and collaborate closely with you throughout the project. We are always updated with the latest technologies and trends to provide cutting-edge solutions.

CamRojud

Digital marketing agency that specializes on Search Engine Optimization

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0.0 (0 Reviews)

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4 Sutherland Avenue, London

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10 - 15

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$20/hr

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$1,000 - $10,000

CamRojud is your go-to digital marketing agency for top-notch Search Engine Optimization (SEO) expertise. With our talented team, we offer an extensive array of SEO services tailored to your needs. From comprehensive on-site audits to compelling content creation, strategic paid search marketing, effective blogging outreach, and cutting-edge link-building strategies, we've got you covered. Our services are designed to cater to various clients, including SEO agencies seeking a reliable white-label partner, in-house SEO teams, small businesses, and enterprises. Trust CamRojud to deliver exceptional results and help you dominate the digital landscape.

Caticx Technology

IT Consultant in Dubai

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Suit 903, City Tower 2 Sheikh Zayed Road, Dubai, UAE, Dubai

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1 - 25

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$50/hr

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$1+

Caticx Technology, stands as a trusted and versatile partner in the digital realm, offering an extensive range of services to bolster businesses in an ever-evolving digital landscape. Our core expertise lies in critical IT services, notably robust IT security services, ensuring your organization's protection in a constantly evolving cyber threat environment. Additionally, our IT consulting services provide customized strategies to optimize your IT infrastructure, streamlining operations for maximum efficiency. Beyond our core IT offerings, Caticx Technology excels in meeting diverse digital needs for businesses in Dubai and beyond. Our branding services empower businesses to craft a compelling and memorable brand identity, a vital aspect of thriving in a competitive market. Leveraging a profound comprehension of the nuances within digital marketing, we provide a comprehensive range of services encompassing digital marketing, Social Media Marketing (SMM), and SEO solutions to elevate online visibility and foster increased engagement. Furthermore, our expertise extends to web presence through website design and web development services, creating visually appealing, user-friendly websites that leave a lasting impression and drive growth.

Chavez Web Design LLC

High Quality Web Design and Superior Digital Marketing Strategies

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0.0 (0 Reviews)

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4025 E. Laurel Ct. Visalia, CA 93292, Visalia

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6 - 10

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$60/hr

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$600+

CHL Softech

Website development services

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0.0 (0 Reviews)

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SDF K-11 , NSEZ, Noida , Uttar Pradesh, Pin 201305, Noida

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50+

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$12/hr

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$100+

CHL SofTech acknowledges this need and is geared to provide top notch IT, website and application solutions for your businesses. Our highly skilled domain experts bring you the knowledge and experience of having worked on a multitude of projects in diverse industry verticals to ensure high quality solutions and timely delivery that span Website Design, e-Commerce Development, Domain/Website Hosting, UX Design, Software Development, Mobile Apps Development, Process and Workflow automation, Content Management System, etc. CHL SofTech is an initiative of Crystal Hues Ltd, a complete communication life-cycle company which has serviced more than 5,000 clients across the world in the last two and a half decades. We bring to you the combined essence of our multi-talented workforce, which is derived from various industry segments, to give you unparalleled solutions that are seamlessly integrated into your business processes.

Clickmatix

Connect | Digitalize | Grow with Clickmatix

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0.0 (0 Reviews)

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Suite 409, 838, Collins Street,, Melbourne

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10 - 49

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$149/hr

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$750+

Established with a core focus on being a growth-centric digital marketing agency, Clickmatix believes to be in sync with all the latest online marketing strategies. Housing both international and local clients, our team of diligent, expert marketers curate your digital campaigns that are exclusive to the niche of your business. Own a well-established business or just a start-up? Don't worry, our services are capable of boosting ROI, attracting many relevant potential customers, and aiming for better profit margins. With a team that is tech experts and strives to stay on top of the latest marketing trends, we ensure that your business has a boosted online presence.

Clickysoft

A Web Design And Development Company

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0.0 (0 Reviews)

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15500 Voss Rd, Houston

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10 - 50

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$50/hr

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$1,000 - $10,000

Founded in 2005, Clickysoft is a Sugar Land, Texas-based web design and development company led by CEO Irfan Rehman. With over 15 years of experience in the industry, we have built a reputation for delivering high-quality and innovative solutions to our clients. Our team specializes in a variety of services, including Laravel development, Shopify development, web development, mobile app development, and ecommerce solutions. Our passion for technology and design drives us to constantly push the boundaries and deliver exceptional results for our clients. We take pride in our ability to understand our clients' needs and deliver custom solutions that not only meet but exceed their expectations. At Clickysoft, we believe that great design and technology go hand in hand. Our team of skilled designers and developers work together to create visually stunning and user-friendly websites and apps that are tailored to our clients' specific needs. We are dedicated to delivering top-notch services and building long-lasting relationships with our clients. If you are in need of a reliable and experienced web design and development team, look no further than Clickysoft.

codegama

code of conduct

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0.0 (0 Reviews)

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CodeGama LLP Novel Tech Park, 2nd Floor #46/4, Kudlu Gate,Hosur Rd, HSR Extension, Bengaluru Karnataka, Bengaluru

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30 - 45

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$50/hr

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$500 - $10,000

Enhance your online presence with custom solutions by our expert developers. From concept to launch, we bring your vision to life.

Codesy Consulting

Developing and Designing the Digital World

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0.0 (0 Reviews)

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Williamstown Township, 2222 W Grand River Ave, Okemos, MI, Okemos

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100+

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$$140/hr

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$5,000+

Codesy Consulting comprises an exclusive group of top-tier software developers, UI/UX designers, DevOps Engineers, and project managers from around the world. Prominent companies enlist the services of Codesy Consulting's developers to spearhead their most vital projects.

CodeTrade India Pvt. Ltd.

One Stop Solution For Custom Software Development

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0.0 (0 Reviews)

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1001-1002 Sankalp Square 3A ,Sindhu Bhavan, Bopal, Ahmedabad, Gujarat 380058, Ahmedabad

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51 - 100

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$$25-$49/hr

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$5,000 - $100,000

CodeTrade is a software development company as well as a corporate entity that specializes in the promulgation of enterprise software solutions, all customized and curated for the maximum benefit of your business.    We are dedicated to revolutionizing the digital landscape through cutting-edge custom software development. With a passion for innovation and a commitment to excellence, we specialize in crafting custom software solutions that empower businesses and individuals to thrive in the digital age.   Our team of highly skilled developers, designers, and strategists work collaboratively to deliver top-tier mobile and web applications tailored to your unique needs.    We work closely with our clients throughout the development process to ensure that their products meet their expectations and exceed their users' needs. Whether you're a startup aiming to disrupt the market or an established enterprise seeking digital transformation, we are your trusted partner for success.   We provide a variety of services, including: Custom Software Development AI ML Development  Web Development Mobile App Development Web Design E-commerce And CMS Development Odoo Development Open edX Development Hire Dedicated Developer We specialize in building custom mobile apps, websites, and e-commerce platforms that are tailored to our clients' specific needs and goals. Contact us today to discuss your mobile and web software development needs and discover how CodeTrade can help you achieve your digital aspirations. Connect with us:- https://www.codetrade.io/contact-us/

CodExtreme Software Solutions

For Extreme WEB | MOBILE Experience

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0.0 (0 Reviews)

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1st floor, Kallada space, Polasseri Rd, PJ Antony Rd, Palarivattom, Kochi, Kerala 682025, Ernakulam

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5 - 15

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$100/hr

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$10,000 - $50,000

We offer complete digital Marketing and Web development services for startups to  top level businesses.

Codezee Solutions

We turn your ideas into Reality

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0.0 (0 Reviews)

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406, Dhara Arcade, Satellite Road, Nr. Lajamani Chowk, Mota Varachha, Surat

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50 - 249

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$50/hr

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$5,000+

Codezee Solutions is a leading IT solutions provider headquartered in Surat, India. This organization has converted various industries with adept services, including small enterprises, startups, MNCs and even mid-size companies. Their visions and clarity for work have led Codezee Solutions to become a top IT company in India & USA for delivering various industry-led mobility solutions. This IT company in Surat has been offering quality services in web development, UI UX development, software development and mobile app development. They have a remarkable portfolio, with 12+ years of proficiency; they have offered services to 220+ Fortune companies globally. Their R&D team shines brightly and has a strong base of knowledge to serve clients from different domains and give them the best IT services and solutions.

Codup

Simple Solutions to Complex Problems

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0.0 (0 Reviews)

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7322 Southwest Fwy Suite #1-1132, Houston

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150 - 200

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$100/hr

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$10,000+

We are an award-winning software development company with 100+ developers, QA engineers, and business experts who all work together to make your project a success. With 10 years of expertise and 1500+ projects under our belt, we’ve efficient processes in place that allow us to consistently get the job done right, on time, and within budget. Our team has won 3 consecutive Clutch awards and consistent 5-star ratings from clients. We’ve been trusted by leading global brands like Unilever, Dyson, Steelcase, Stitch Fix, Harrods, and more. Why Work With Us? 100+ developers, QAs, and technology experts on our team Effective communication Agile project management processes Flexible pricing models Proficient in English Time-zone Aligned Our Achievements 5-star reviews from 1500+ clients 3 Clutch Awards Increased revenues and efficiencies for clients Our Tech Expertise: MEAN/MERN LAMP/WAMP PHP/LARAVEL AWS WordPress Our Services:  Software Development Product Development MVP Development Enterprise Software Development eCommerce Development Mobile App Development Web App Development Engagement Models: Staff Augmentation Time and Material Retainers Dedicated Teams Fixed Price At Codup, our biggest motivation is to create value for our clients and partners - and in the process, for ourselves too! We do this by creating mutually beneficial relationships that last years and allow us to grow together with the people for whom we work. Looking for a team that is highly skilled, punctual, and communicates with you throughout the process? Please get in touch.

Cogent Commerce

Exclusive & complete eCommerce and CMS Web development agency

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0.0 (0 Reviews)

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811 Ganesh Glory, Near BSNL Office, Ahmedabad

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10 - 25

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$25/hr

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$2,500+

Exclusive eCommerce & CMS Web Development Agency for Extraordinary Technology Solutions Cogent Commerce is an exclusive and complete eCommerce and CMS Web development company based in Ahmedabad, India. Within 3 years of its inception, we are completely focused on delivering dynamic eCommerce development and support solutions to our worldwide customers. Cogent Commerce consists of a team of 10 passionate technology professionals building and delivering better online commerce experience. We help companies and businesses develop commendable eCommerce stores and help them market and sell their products and services to a highly targeted audience in a record time-frame. We are completely dedicated to our responsibility and serve all our clients in any urgency by providing 24x7 support services. Our motto is to grow client’s business by sharing our consultation to enhance their customer experience with the latest feature implementation based on our experience and skill set to compete with other competitors in the market. Somewhere along the lane, we started serving large enterprises providing them complete online commerce solutions and that’s how we became a preferred eCommerce solution provider for agencies worldwide. We are completely aligned with our core values- Care, Help, Commitment, Authenticity, and Customer Focus.   A dynamic team of detail-oriented and growth-oriented professionals to help your business grow We use cutting-edge technologies with a clear differentiation factor and we have a strong value based working culture at Cogent Commerce to attract and retain top-notch industry talent. We are a preferred partner for agencies to deliver high-end eCommerce solutions using mature and agile development processes. We design and build web and mobile applications using best-of-breed software and promote businesses using Search Engine Optimization (SEO), Pay Per Click (PPC) management, Programmatic Advertising and Content Marketing services to unlock new growth opportunities. Here are the top reasons why you should choose us: Creative and Technical Support Easy Collaboration and Project Management Extremely Flexible and Scalable Solutions Seamless Third Party Software Integration Multilingual and Multi-Currency Support Small but Beautifully Formed Full-time Support on 24x7 Basis Go Extra Miles for Complete Satisfaction Hire the Best Outsourcing Team with Dedicated Professionals Our professional technology team is detail oriented and completely growth-focused. Let’s create a compelling eCommerce solution to help your business grow in the cut-throat competitive market. Let’s start building magnificent online stores with Magento 2 certified professionals and promote your business with the help of experienced Google AdWords certified professionals.

Colure Media

advertising agency, marketing agency new york

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0.0 (0 Reviews)

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62 Greene St 2nd floor,, New York

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10+

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$500/hr

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$110+

Colure Media is an NYC-based advertising & marketing firm launched in 2012. We offer mobile marketing, search engine optimization, search engine marketing, social media marketing, and mobile & web development services.

Confetti - Digital Marketing Agency

Building digital experiences, idea to execution.

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0.0 (0 Reviews)

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R. Bernardim Ribeiro, 1150-072 Lisboa, Lisboa

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2 - 9

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$30/hr

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$600 - $2,000

Our philosophy is written in our name: Confetti is a celebration of joy, accomplishment, success, and creativity. We view every project as an opportunity to turn your business aspirations into vibrant realities. Guided by a dynamic team of makers, thinkers, explorers, and achievers, we propel your business to new heights. And above all, we believe in human relationships, exceptional outcomes, and having fun along the way.

Contlo AI

AI Powered Marketing Agency - Fully Managed Digital Marketing for SMBs & Startup

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0.0 (0 Reviews)

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200 Continental Drive, Suite 401, Newark DE, DE 19713, US, Newark

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51 - 200

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$N/A/hr

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$1,000+

Combining marketing software with AI & Human Expertise. AI enabled digital marketing services trusted by 1000+ fast growing startups.Contlo AI Services: 1. Emails & SMS that convert: Get the industry’s best human experts & AI to run your email & SMS marketing campaign from strategy, to copy writing to stunning designs 2. Revenue on Autopilot: Effortlessly engage your customers with AI powered autonomous nudges across email & SMS 3. Monetize your Traffic: We help you convert your first time visitors into customers by enabling interest-based popups & gamified experiences on your website 4. Get Full Visibility With AI Powered Reports: Get automated reports, insights & analytics of your marketing performance generated by AI + our in-house expertsWhy Contlo? 1. Artificial Intelligence Cutting edge in-house AI tech combined with 100+ years of collective expertise in digital marketing that guarantees high impact results. 2. Scalable We’re the last digital marketing marketing team you’ll ever need to hire. We offer complete digital marketing solutions to businesses of all shapes & sizes. 3. Pricing Completely transparent pricing model. Thanks to our human + AI approach that allows us to seamlessly deliver great results at affordable cost. 4. Best Creative Talent Our best in the industry creative team is committed to deliver excellence in design and understands the unique challenges that comes with scaling a business.Delivering Growth That Speaks for Itself 1. Up to 140% Increase in revenue for fast growing startups 2. Up to 10x Increase in customer retention rate 3. Up to 50% Increase in Customer Engagement 4. 20x ROI By utilizing Contlo for marketing

Cram Digital Marketers

digital creative power

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0.0 (0 Reviews)

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Garnet building lekki lagos, Lagos

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19+

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$50/hr

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$1,000+

Cram digital Marketers is a dedicated team of digital marketing specialists that helps you grow your business through services like SEO, google ads, facebooks ads, youtube ads, google business profile, social media management, content writing, blogging etc. We’ve been in the marketing industry for many years but have a specific focus on digital marketing.

Cranai Infotech LLP

Occupy your market mindspace with Cranai

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0.0 (0 Reviews)

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311 Time Square, near Balaji hall circle, 150 Feet Ring road,, Rajkot

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11 - 49

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$15-49/hr

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$1,000 - $100,000

Cranai is a complete One Stop Shop Business Solution offering a wide-going set-up of IT Business Solutions to an overall client base. Since the time our presentation, we have been outfitted with the solitary various leveled rule – To improve the efficiencies of our client’s associations by withdrawing their elevating and potential close by freedom of overhauled results. We clutch extended lengths of Professional Experience and Expertise. Over these various years, we have synergized our primary inclination with our adroit, careful, and clever region understanding in the middle current fortes. We are giving our heart a shot to take out the budgetary bars for a wide scope of associations paying little mind to it is a little degree, mid-scale business, or even a Multi-National Business.

Creactive, Inc.

Powered By Small Businesses

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0.0 (0 Reviews)

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16541 Gothard Street, Suite 108, Huntington Beach

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10 - 49

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$50/hr

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$1,000+

In order to level the playing field when it comes to digital marketing and search engine optimization, Creactive works with small businesses. From $500 to $25,000 a month, we have created packages that are reasonably priced to fit almost any spending limit.

Creative Encode Technologies Pvt. Ltd.

Website and app development agency In USA and India

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0.0 (0 Reviews)

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254 White Mountain Hwy, Milton, New Jersey, 03851, Hillsborough

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10 - 26

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$20/hr

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$21 - $27

Creative Encode Technologies is a one-stop solution offering progressive end-to-end web and mobile app development company in India and USA. We are focused on delivering high-performance and scalable software products to satisfy the needs of businesses of all types and sizes across different industry verticals. Our motive is to help businesses transform digitally with our vast experience, resources, and knowledge in the IT domain. While enterprises are eager to take their business online with high-performance apps and websites, we are equally passionate about assisting them in their digital journey. With unique ideas, the right efforts put in the right direction, and a continuous evaluation system, we ensure to deliver of the best result-oriented websites and apps for maximum performance in the real world.

Cubic Digital

We Work for Your Success

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0.0 (0 Reviews)

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B-206, Ratnaakar Nine Square, Opp. Keshavbagh Party Plot, Satellite, Ahmedabad

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10+

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$20/hr

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$500+

Cubic Digital is a leading digital marketing company in Ahmedabad, India. We offer Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, Pay Per Click (PPC), Search Engine Marketing (SEM), Web Designing, and Web Development services for businesses, brands, and startups to increase their online presence and generate more leads by effectively connecting them to their target audience. Our SEO services in Ahmedabad provide benefits to the clients by boosting their businesses through an effective marketing strategy. We are known for delivering the best results and satisfaction for our clients across the globe.

Cubic Digital Inc.

We Work for Your Success

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0.0 (0 Reviews)

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5, Jack Monkman Cres, Markham

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9+

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$50/hr

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$1,000+

Cubic Digital is the leading digital marketing agency in Toronto believing in building world-class digital experience for clients across the globe. We are known to provide our clients with the utmost satisfaction when it comes to reaching their business objectives by generating business leads through their website. We offer top digital marketing services along with web design and development services. At Cubic Digital we provide the best in class SEO, SEM, SMM, Content Marketing, PPC, Web Designing & Development service at an affordable rate.

Cutting Edge Digital Marketing

Helping Local Businesses Succeed Online

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0.0 (0 Reviews)

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2207 90b st SW #2, Edmonton

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1 - 10

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$65/hr

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$2,500+

Here at Cutting Edge Digital Marketing, we offer our clients tailored Marketing and Website Development Services in Edmonton, Alberta, and across North America. Cutting Edge Digital Marketing Inc. is an agency that helps businesses address the challenges they face online across the web. Our foundational marketing and development services allow businesses to build a stronger online presence, connect with more customers, and grow a stronger brand. We are a highly-rated web design and digital marketing agency, focused on creating custom & interactive web experiences. From businesses that are aspiring, established businesses, and enterprises. Our collaborative & phased approach considers all aspects of design & branding, SEO optimization, interactivity, & UI/UX to deliver industry-leading solutions. We know that local businesses need to succeed online. We are your experts for ROI-driven website development and marketing. Let's Get Started on your new website, and get your business found!

CWS Technology

Best Software Development Company

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0.0 (0 Reviews)

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Unit No. 418, Tower B, Spaze Egde Sector-47, Sohna Road, Gurugram, Haryana-122002, Gurugram

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50+

Inside Service Listing

$20$/hr

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$1,000+

CWS Technology, a well-known software company headquartered in India, specializes in providing cutting-edge solutions in web development and software services. With a focus on innovation and quality, we cater to diverse global clients, ensuring their digital needs are met with excellence and reliability

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What is meant by a PPC service?

To understand what a PPC agency does and its services, let us first understand what PPC means. PPC or Pay-per-click is a model of internet advertising where the advertiser has to pay the search engine or site a certain amount of fixed fee every time a user/visitor clicks on their advertisement. Simply put, the advertiser has to pay only when a user clicks on their advertisement. An example of PPC advertising is search engine advertising, the most popular form of PPC advertising. Advertisers bid for ad placement in search engine advertising, typically through sponsored links via search engines such as Bing or Google. Essentially, the PPC advertising model is a way of buying visits to an advertiser's site rather than organic visits. So why is PPC advertising on the rise, and what are the reasons behind its immense popularity with advertisers?

With digital marketing becoming extremely popular daily, more companies are jumping on the digital advertising bandwagon. It has led to mushrooming of advertisements for products and services to which internet users are exposed. This increased level of competition in the digital advertising medium has led to the need for a more effective and targeted manner of reaching out to potential customers. It is where pay-per-click comes in. So, what are the benefits of PPC advertising and the reasons behind its immense popularity?

Implementing the pay-per-click model of digital marketing has a multitude of benefits, namely,

  • Cost effective: PPC advertising is one of the most cost-effective digital marketing models. In this model, advertisers only pay for clicks instead of reach or ad impressions making the return on investment high. Also, since it gives the clients complete control over the ad placements and targeting, it provides better control over the budget.
  • Instant Results: Even though there are several methods of digital marketing to target and draw customers to a website, the PPC model is one of the most effective in terms of the time taken to deliver results. Implementing pay-per-click can fetch instantaneous results, unlike SEO methods, which are more of a long-term project.
  • High ROI:  ROI is high for PPC advertising since this model targets customers who are actively searching for that product or service. For instance, if the cost of paying for a particular click is $5 and the customer purchases $100, the company sees a positive ROI.

So, what is the role of a PPC agency, and how do they help in a PPC advertising campaign?

A PPC management agency will implement and look after the whole PPC ad campaign for their clients. The role of a PPC agency can be broadly divided into three steps,

  • Setting up the campaign: The first and key step is to set up the campaign properly. The agency must understand its client's business goals, requirements, and target audience. The setting up process will involve budgeting, keyword research, audience demographic targeting, conversion tracking, bid strategies, AD placements, dynamic ad targets, landing page, setting up KPI parameters to track the performance, etc.
  • Monitoring: Once the PPC campaign has been set up and launched, the next step is monitoring the campaign to ensure no glitches.
  • Reporting: One of the PPC management service's crucial responsibilities is reporting on the ad campaign to the client. Reports are prepared and customized based on the pre-decided KPIs and regularly delivered to the clients so the client can track the campaign.
  • Campaign Optimization: Another primary responsibility of the PPC management service is optimization. It involves actively monitoring the campaign and making necessary changes to make it more effective and improve performance.

What are the top signs that you need to hire a PPC agency?

The key indications that it is time to hire a top PPC agency to take charge and implement your PPC campaign are,

  • Current PPC strategy is not yielding results: If your current in-house strategy is underperforming or does not yield the desired results, it may be time to outsource the PPC campaign to a professional PPC management agency. They can help streamline the campaign and make it more effective.
  • Lack of resources: If your company does not have the time or the resources to hire and train PPC campaign experts or if it is not viable to have an in-house PPC campaign team, then hiring a PPC agency will be the right answer.
  • Increase in advertising budget: An increase in the marketing budget does not guarantee better growth or leads for a campaign. The key is to ensure that the funding is allocated and spent efficiently. And this can be done with the help of a professional PPC ad agency.
  • Rebranding: If your company is looking to rebrand or reposition itself in the market or launch a new line of products and services, it may be the right time to hire a PPC service company to help fetch better results.
  • Increase in competition: If there is increased competition in your domain or sector and a flurry of new entrants, it will be wise to hire a PPC agency to help consolidate your company's position by bettering your PPC strategy.

Hiring a top PPC advertising agency is a huge decision given that it involves spending a significant portion of your marketing budget on it; however, hiring a top PPC agency can also help do wonders for your firm.

What are the benefits of hiring a PPC marketing agency?

Going with an experienced and top PPC marketing company to handle your PPC campaign can bring several benefits apart from a well-strategized and curated PPC campaign. Some of the benefits are,

  • Experience and Skills: By hiring a top PPC agency, you get to work with experienced PPC experts with the relevant skills, experience, and years of experience and expertise required to pull off a PPC campaign.
  • Optimization of time:  Hiring a PPC agency to handle your ad campaign instead of doing it in-house can help you save a lot of man-hours and resources. PPC campaigns must be constantly monitored and optimized in terms of updating the keywords or changing the placement of ads. Outsourcing this to an external agency can help you save a lot of time and resources.
  • Result driven: Deciding to do the PPC campaign in-house with your company's team may involve a lot of trial and error, resulting in an underutilization of resources. Opting to go with an experienced PPC company can help solve this problem.
  • Scalability Factor: One of the most significant advantages of hiring a PPC agency is that you can scale up or scale down your ad campaign according to the needs and requirements of your business. It may not be feasible if you do it with an in-house team.
  • Focus on core business: Outsourcing the PPC ad campaign can help you and your company focus on your core business activities and strategies.

Key points to keep in mind before hiring a PPC consultant

Hiring a PPC consultant to implement and manage your PPC ad campaign is a huge decision. Here are some of the tips and pointers to keep in mind before you hire a consultant,

  • The Profile of the Agency: Factors such as the number of years the agency has been in business, their clients, their team, and their qualifications and experience are also important factors to be considered.
  • Success stories: It is essential to consider if the agency has worked with clients and projects similar to yours and the outcomes. Client testimonials and reviews are crucial aspects to be taken note of.
  • Services offered: Clients should clearly understand the services the agency provides before entering into a contractual agreement. In addition, it is necessary to understand the strategy the company will undertake and the allocation of budget and resources.
  • Tools & Technologies used:  It is essential to ensure that the agency of your choice is using the latest tools, methods, and technologies to implement and run your PPC campaign.
  • Advanced Quote: Cost is an essential factor that needs to be considered before making any key business decision. It is always wise to go with a PPC agency that provides you with a quote in advance and a breakup of the quote, if possible so that it is easier for you to make decisions in the future.

Hiring the best pay-per-click that suits your needs and requirements can play a huge role in deciding whether your PPC campaign succeeds. Therefore, it is crucial to take into consideration these factors before going ahead with the decision.

Estimating the cost of your PPC campaign

The cost of hiring a top PPC agency to implement and run your pay-per-click campaign will depend upon several factors. For example, the determining factors of the price could be the nature and complexity of the project, the size of your company, the experience, and expertise of the agency and the team working on the project, the duration of the campaign, goals, and the KPIs of the project amongst other factors.

The billing structure can also vary depending from agency to agency. While some PPC agencies bill on an hourly basis, some do it monthly, whereas some companies charge a lump sum on a project basis. Finding a company whose billing structure works well with your finances is essential. The average rate charged by a PPC agency in the US is around $152 per hour, while medium and small enterprises spend about $ 9000 -$ 10,000 monthly to run a PPC campaign. With cost always being an important determinant, it is important to consider the factors that affect the overall cost of the campaign.

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