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Top PPC Companies | 2024

With the digital advertising space becoming more and more popular with businesses, the competition to grab the attention of internet users has also drastically increased. Hence nowadays, there is a need for a more nuanced and targeted method of attracting viewers to the company’s website and generating leads. And that’s where the PPC model of internet marketing or pay-per-click model comes in. The PPC model helps focus our resources on solid leads and helps increase the return on investment on your marketing campaign. With many advantages, the pay-per-click advertising model is fast becoming one of the most popular digital marketing methods.

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Best PPC Companies | Top Pay Per Click Agencies

ABK Digital

Accomplish your business

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0.0 (0 Reviews)

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Stellar, B 310, Sindhubhavan Marg, Bodakdev, Ahmedabad

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0 - 9

Inside Service Listing

$25$/hr

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$10,000 - $25,000

ABK Digital is the one-stop solution for all your digital marketing needs, including Web Designing & Web Development, Search Engine Optimization, Search Engine Marketing, Content Marketing, Social Media Marketing, Mobile App Marketing, and Online Reputation Management.

ABTACH DMCC

Fastest Growing IT Company

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0.0 (0 Reviews)

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POB 476476, Tiffany Tower - 410 Cluster W - Jumeirah Lake Towers - Dubai - United Arab Emirates, Dubai

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10 - 50

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$25/hr

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$25,000 - $60,000

Overview: Abtach DMCC is a dynamic and innovative technology company specializing in providing cutting-edge app development services. As a leading player in the digital landscape, Abtach DMCC is committed to transforming ideas into powerful, user-centric applications that meet the evolving needs of businesses across diverse industries. Mission: Our mission at Abtach DMCC is to empower businesses with bespoke and scalable app solutions that enhance efficiency, user experience, and overall digital presence. We strive to be the trusted partner for organizations seeking to harness the full potential of mobile technology. Expertise: Abtach DMCC excels in crafting custom applications for various platforms, including iOS, Android, and cross-platform solutions. Our team of skilled developers, designers, and strategists work collaboratively to create intuitive and feature-rich apps that align with client objectives.

AcceronTech Solutions

We Deliver Our Best Solution With The Goal of Trusting

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0.0 (0 Reviews)

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Waghbil, GB Road, Thane (w), Thane

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20 - 50

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$16$/hr

Inside Service Listing

$200 - $50,000

Acceron is a Mumbai based prime software development company. Our expertise lies in wide array of services such as website design & development, App development and digital marketing. Our core competence lies in providing services for e-learning, e-commerce and SaaS development. Our main motive lies in collaborating with the clients and providing state of the art services while delivering effective results and in turn maximizing their business growth.

Accruon Technologies

Technology for excellence

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0.0 (0 Reviews)

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Ground floor, Carnival Infopark Phase I, Infopark Campus, Infopark,, Kochi

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50 - 200

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$20/hr

Inside Service Listing

$25+

Work with Tech that enables fruition of your ideas Let us help you win half the battle   Accruon Technologies (AT) Pvt. Ltd is an illustrious software development company based in India with patrons spread across all corners of the world. We are a closely knit team of service-oriented experts keen in bringing out the digital transformation only the right technology can innovate in businesses.

Ace Solution Africa Ltd

Web design kenya, web design nairobi, web designer

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0.0 (0 Reviews)

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D207 Boma Yangu, Off Park Road, Ngara, Nairobi

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1 - 10

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$15/hr

Inside Service Listing

$300 - $1,000

Ace Solution Africa Ltd stands at the forefront of the digital business solutions industry, setting itself apart through a unique approach. Our core belief is that the power of the internet should seamlessly integrate with fundamental marketing practices. In pursuit of this vision, we empower companies to harmoniously fuse websites with their core business operations, thereby achieving their objectives. Our focus revolves around three pivotal pillars of business growth: reaching your target audience, converting prospects into customers, and retaining those valued customers. Through unwavering commitment, we consistently deliver "complete website solutions" to our ever-satisfied clients. From our base in Nairobi, Kenya, we've been offering a diverse spectrum of web services. Our offerings encompass website design and development, web and intranet applications, internet marketing, and a comprehensive array of business consulting solutions. Whether your needs pertain to internet security, e-commerce, customer relationship management (CRM), or the development of web-based, database-driven systems, our expertise is at your disposal. Ace Solution Africa Ltd is your trusted partner for your upcoming project and IT outsourcing requirements.

Acmeinfolabs

Acme Infolabs Pvt Ltd is highly rated SEO Company, based in New Delhi. We are complete internet and SEO Marketing Company, established with an aim to cater honest, fair and relevant services. We are client centric SEO Company who focuses more on understan

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Logix technova, Noida

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20 - 30

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$200/hr

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$10,000 - $50,000

Acme Infolabs Pvt Ltd is highly rated SEO Company, based in New Delhi. We are complete internet and SEO Marketing Company, established with an aim to cater honest, fair and relevant services. We are client centric SEO Company who focuses more on understanding what client needs to grow their business rather than bragging about our own stuff and find the best way to deliver the best possible solution through search engine optimization.  

ACSIUS Technologies Pvt. Ltd.

Website Design Agency

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0.0 (0 Reviews)

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52-A, 301-3rd Floor, Krishna Complex, Hasanpur, New Delhi-110092, India, New Delhi

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10 - 30

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$30/hr

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$100 - $999

Located in New Delhi, India, ACSIUS is a Digital Marketing Company whose core competency is search engine optimization (SEO).    Created in 2010 by Arun Singh, ACSIUS has rapidly grown and after having proudly served hundreds of international businesses, ACSIUS have reached today the rank of a leader. ACSIUS is a premier SEO company aiming to provide SEO services at the best rate possible in order to allow every business to benefit from search engine marketing.       Commitment to our clientele and passion for SEO are the two characteristics you will be able to find in our SEO team. More than promoting your site and pushing it to the top of the result page, we want to bring your business success. To achieve this goal, every SEO campaign starts with a precise definition of your aims, an in-depth analysis and a customized SEO plan. A relationship thrives on thoughtful communication and our experts remain at your disposal throughout your SEO campaign.   Get in touch with us at info@acsius.com

ADCOMM ADVERTISING

Advertising & Creative Agency

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0.0 (0 Reviews)

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81 Two Bridges Road, Fairfield

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2 - 9

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$25/hr

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$1,000+

Adcomm Advertising is a full-service creative firm with more than 20 years of experience in the direct response sector. Adcomm is made up of a group of exceptionally creative individuals committed to offering its clients top-notch service. Graphics, video production and editing, online development and design, print advertisements, retail packaging, point of purchase, collateral materials, brochures, and instruction manuals are examples of customised creative services.

addMatrix

What we commit we will deliver

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3rd Floor, NB Pearl, Road, above Reliance Smart Point, near Paunjai Mata Mandir, Wadgaon Budruk, Vadgaon Budruk, Pune, Maharashtra 411041, Pune

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50 - 100

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$80/hr

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$200 - $400

We are addmatrix ! We empower third-party sellers with the data, insights, and tools to build successful brands. We excel based on research, due diligence, client collaboration and most importantly, innovative thinking. Our team of designers, writers, strategists, and developers follow various market trends and technological advancements to learn how to subtly differentiate our clients from the rest. We’re in Amazon’s top 10% Considering no fewer than 10 percent of agencies make the cut, addMatrix the amazon marketing agency wears its Amazon Ads Verified Partner badge status as a badge of honor. It’s a testament to our long-term record of excellence and innovation on the platform – not to mention all the growth we’ve been able to deliver for our brand partners.   We empower sellers with the data, insights, and tools to build successful brands. 2,000 + HAPPY SELLERS 200Cr + MEDIA MANAGED 50+ TEAM MEMBERS 6+ WORK YEARS

AdQure Copywriting Services

Small-Medium, Big Impact: Scaling Brands with Quiet Confidence

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0.0 (0 Reviews)

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South Delhi, New Delhi

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2 - 10

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$100/hr

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$1,000 - $15,000

AdQure helps service providers and small-to medium-sized business owners build their online ventures by offering marketing solutions that enables them to prosper in their respective industries.  

Adrixus Tech Studio

Let's Build to Help

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0.0 (0 Reviews)

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301, Vihav trade Center, Nr. Waves club, Nr. Essar petrol pump, 30 mr. Canal ring road, Bhayli main road, Vadodara, Gujarat 391410, Vadodara

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11 - 50

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$25-49/hr

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$1,000+

Adrixus tech studio is next generation product development and IT company in Vadodara, Gujarat, India. Their profile is adorned with expertise that includes web development, blockchain integration, mobile application development, product development, DevOps, and UI/UX design. Their success is defined by their annual growth progression which is the result of their unwavering dedication to providing top-quality solutions in a timely manner. Hyde & Row, Fundr, Teek Taka, Elate Hues, Dj suites, Apps and more 24, sports extra mile are few of the notable names among their vast clients.. Moreover, Adrixus boasts a great reputation and rating on Google by earning positive feedback from various clients.

Adroit

Marketing Strategy Expertise with a Personal Touch We’ve got it from here.

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0.0 (0 Reviews)

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1257 E 520 S, Provo

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5+

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$100/hr

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$2,000+

Adroit is a strategy-oriented marketing agency that draws a clear line from your marketing investment to your revenue, which gives small and mid-size businesses the freedom to focus on what they do best. When you trust your marketing partner, you can afford to take the risks you want to take.

AdSquad

Social Media Advertising Agency in San Antonio, TX

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22211 IH 10 W Ste. 1206, San Antonio

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1 - 50

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$25/hr

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$1,000 - $10,000

AdSquad is a leading social media advertising agency that helps online eCommerce businesses grow and succeed. We provide custom ads tailored to YOUR specific needs and expert management of those ads that will increase your online sales and brand recognition with each ad campaign. With our innovative tools and strategies, AdSquad works hard to help you maximize your business visibility and increase sales. Whether you’re creating your first ad campaign or looking to improve your existing ones, we have the resources to ensure your ads stand out and produce results. Contact us to learn how we can help your business reach its full potential.

Advertising Spire LLC

Skyrocket Your Brand On Amazon

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0.0 (0 Reviews)

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House 788, street 23, E5 Phase7 Hayatabad, Islamabad

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30 - 50

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$25/hr

Inside Service Listing

$500 - $5,000

Advertising Spire is a full-service advertising agency that provides innovative Amazon advertising solutions to uplift brands. We have helped more than 150 brands achieve their advertising goals. As an Amazon Verified Advertising partner, we specialize in Amazon advertising and provide a range of services, including PPC campaigns, SEO, Brand Identity Listing setup, Brand Launch, and more. Our team of experts is dedicated to delivering customized strategies that maximize ROI and drive growth for our clients.

AG Digital Productions

Digital Marketing

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0.0 (0 Reviews)

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City Star Plaza, Lahore

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5 - 10

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$30/hr

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$100 - $500

Our Digital Transformation Agency  is where creativity meets limits. We don’t just enhance your brand visibility , but  we transform it paving the way for a future of growth and success.

AG.Marketing

Data driven digital agency

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0.0 (0 Reviews)

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Ukraine, Lviv, 35 Chervonoyi Kalyny ave., office 209, L'viv

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25 - 50

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$24-49/hr

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$1,000+

More than 500 businesses in various niches have multiplied their profits with our help. We have an impeccable reputation on public platforms, including Google 4.9/5, Meta 5/5. Our agency specialists are ready to develop personal digital marketing strategies and implement them at a reasonable price, using advanced tools like SEO, Google Ads, Meta Ads, No-Code Web Development etc.   Our Key Benefits: Comprehensive solutions: Meta Ads, Google Ads, SEO, Website Development. Impeccable reputation: since 2016, the company has been rated around 5 from 5. Individual strategies: we build a strategy for the client's business in the current situation. Adequate prices: the services cost much less than our clients' extra profit. Always in touch: we message, call, make video calls, and meet in our office. Complete and transparent analytics: we focus on results, but the client is always aware of the progress and stages of work and has complete control over advertising budgets. Official partner status with Google and Meta. Do not hesitate to contact us right now — the first consultation, the proposal development, and the introduction call are all free!

Agadh

Performance Marketing Agency

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0.0 (0 Reviews)

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Plot No. 78, Industrial Area Phase I,, Chandigarh, 160002, Chandigarh

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10 - 50

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$10/hr

Inside Service Listing

$0 - $200

Agadh is a leading performance marketing agency, dedicated to empowering businesses of all sizes to achieve their growth goals. We champion data-driven strategies, expert execution, and unparalleled transparency to deliver exceptional results. Our team of passionate professionals leverages cutting-edge technologies and proven methodologies to optimize your campaigns and maximize your ROI.

Agency Partner Interactive

Web design Agency

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0.0 (0 Reviews)

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5757 Alpha Rd, Suite 410 Dallas, TX 75240, Dallas

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50 - 80

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$35$/hr

Inside Service Listing

$2,000 - $10,000

Agency Partner Interactive is a technology-based marketing and development company that has helped thousands of businesses achieve their goals. Our team has over 50 years of combined experience in website design and development, as well as marketing, and we leverage this knowledge to provide high-quality services at an affordable cost. We are dedicated to helping our clients succeed and grow, and we are proud to have played a role in the success of so many businesses.

Agnito Technologies Pvt LTD

Web & Mobile App Development Company

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0.0 (0 Reviews)

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E-2/59 Arera Colony, Bhopal 462016, Madhya Pradesh, India, Bhopal

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50 - 100

Inside Service Listing

$25/hr

Inside Service Listing

$2,500 - $50,000

Agnito Technologies is a world-class Web and Mobile App Development Company that offers a full range of software development solutions to meet your business requirements. We have a team of 200+ developers who are skilled in different technologies and are able to deliver strategically designed and creatively crafted applications to take your business to the next level. Agnito Technologies is packed with the perfect team of developers, designers, and content writers, who are backed with years of experience in developing feature-packed, creative, beautiful, and high-performing native and cross-platform mobile apps and games, that are powerful enough to serve millions of mobile users.

Aimers

Your Reliable Partner, specializing in Performance Marketing for SaaS & Tech Companies.

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0.0 (0 Reviews)

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Vake District, Slope Nutsubidze, Micro / District II, Quarter IV, Building N2, Area N76, Tbilisi

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40 - 50

Inside Service Listing

$25/hr

Inside Service Listing

$3,000+

Aimers is an international Digital Performance Marketing Agency. For over a decade, we have empowered SaaS and tech B2B companies with cutting-edge paid acquisition solutions. We propel your success through our data-driven strategies, results-oriented PPC campaigns, advanced analytics, relentless conversion rate optimization, and a team of certified professionals.   Our comprehensive services include: Paid Search across Google Ads and Microsoft Ads (Bing) Paid Social campaigns on platforms including Facebook, LinkedIn, YouTube, Instagram, Twitter, Reddit, Quora, and Capterra Comprehensive data analysis and support Conversion Rate Optimization (CRO).   What sets us apart? Expertise: We have over 10 years of experience in PPC management Scalability: Over $20 million in managed Ad spend Excellence: We've experienced over 100 success stories alongside our clients Reliability: We have an average customer satisfaction rating of 4.9 based on 50+ reviews on platforms like Clutch, GoodFirms, and G2 Global Reach: We cultivate enduring partnerships with businesses across Europe, the USA, Canada, Australia, and beyond Quality: We hold Premier Agency Partnerships with all the platforms crucial to your business · Personalized Approach: We invest time to understand your business, goals, and audience, crafting customized strategies that yield optimal results Innovation: By merging industry expertise, innovative strategies, and a client-centric ethos, we ensure our clients achieve their marketing KPIs  Remote Global Team: We advocate for enhanced efficiency through a remote global team, offering employees the flexibility to work from locations that suit them best.

aiprog ai

Software Development

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0.0 (0 Reviews)

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Indira Nagar Lucknow, Lucknow

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10+

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$7000/hr

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$1,000,000+

AIPROG Pvt. Ltd. is an IT software company in Hyderabad and Lucknow. We are a team of passionate and dedicated developers and designers to make our customers stand out.. AIPROG is a product-based IT AI company in Hyderabad established in 2021, focused only on quality and the ultimate results. Considering our expertise and experience, we are the best in web development and mobile app development like Python, PHP, .NET, Android, iOS, ML, and DL. We build high-quality custom software games and AI-enabled software.

AITC International

Empowering Futures, Engineering Excellence

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0.0 (0 Reviews)

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Radhe Radhe, Bhaktapur

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35 - 50

Inside Service Listing

$25-50/hr

Inside Service Listing

$500 - $50,000

Established in 2021 and based in Radhe Radhe Bhaktapur, Nepal, AITC International has swiftly emerged as a leading software development company, delivering cutting-edge digital solutions to businesses worldwide. With a passionate team of experts and a customer-centric approach, we are committed to driving innovation and helping our clients stay ahead in the digital era.

AIZ Infotechs

Web & APP development company

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0.0 (0 Reviews)

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Vishala circle Ahmedabad, Ahmedabad

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10 - 50

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$12/hr

Inside Service Listing

$5 - $20

AIZ INFOTECH is a dedicated web development and App development company dedicated to transforming clients' visions into reality through unparalleled IT services.

AlakMalak Technologies

Your Reliable Growth Experts

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0.0 (0 Reviews)

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212 Edinburgh Ct., Naperville, IL - 60540 USA, Chicago

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50 - 100

Inside Service Listing

$400/hr

Inside Service Listing

$0 - $1,000

Alakmalak Technologies is a leading website development and mobile application development company in India with experience of more than 17 years and have completed 3000+ projects. We specialize in Website Design, mobile app development, custom web development, open-source customization, CMS website development, eCommerce website development, and many other related works.

Alea IT Solutions

Elevated in Style

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0.0 (0 Reviews)

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C-155, sunder marg, Tilak nagar, jaipur, Jaipur

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51 - 100

Inside Service Listing

$20/hr

Inside Service Listing

$1 - $50

We are a Bunch of Blokes that thrive to make your business good, better and better, and who do not rest till we make it the best. Our team of crazy IT Professionals has insatiable appetite for creative ideas and pursuits. Our versatility makes sure that we can work with any kind of Business. The trust we get from our clients has kept us serving them since 2014. The Specialized Information Systems and Applications designed by us have helped Businesses transform themselves.

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What is meant by a PPC service?

To understand what a PPC agency does and its services, let us first understand what PPC means. PPC or Pay-per-click is a model of internet advertising where the advertiser has to pay the search engine or site a certain amount of fixed fee every time a user/visitor clicks on their advertisement. Simply put, the advertiser has to pay only when a user clicks on their advertisement. An example of PPC advertising is search engine advertising, the most popular form of PPC advertising. Advertisers bid for ad placement in search engine advertising, typically through sponsored links via search engines such as Bing or Google. Essentially, the PPC advertising model is a way of buying visits to an advertiser's site rather than organic visits. So why is PPC advertising on the rise, and what are the reasons behind its immense popularity with advertisers?

With digital marketing becoming extremely popular daily, more companies are jumping on the digital advertising bandwagon. It has led to mushrooming of advertisements for products and services to which internet users are exposed. This increased level of competition in the digital advertising medium has led to the need for a more effective and targeted manner of reaching out to potential customers. It is where pay-per-click comes in. So, what are the benefits of PPC advertising and the reasons behind its immense popularity?

Implementing the pay-per-click model of digital marketing has a multitude of benefits, namely,

  • Cost effective: PPC advertising is one of the most cost-effective digital marketing models. In this model, advertisers only pay for clicks instead of reach or ad impressions making the return on investment high. Also, since it gives the clients complete control over the ad placements and targeting, it provides better control over the budget.
  • Instant Results: Even though there are several methods of digital marketing to target and draw customers to a website, the PPC model is one of the most effective in terms of the time taken to deliver results. Implementing pay-per-click can fetch instantaneous results, unlike SEO methods, which are more of a long-term project.
  • High ROI:  ROI is high for PPC advertising since this model targets customers who are actively searching for that product or service. For instance, if the cost of paying for a particular click is $5 and the customer purchases $100, the company sees a positive ROI.

So, what is the role of a PPC agency, and how do they help in a PPC advertising campaign?

A PPC management agency will implement and look after the whole PPC ad campaign for their clients. The role of a PPC agency can be broadly divided into three steps,

  • Setting up the campaign: The first and key step is to set up the campaign properly. The agency must understand its client's business goals, requirements, and target audience. The setting up process will involve budgeting, keyword research, audience demographic targeting, conversion tracking, bid strategies, AD placements, dynamic ad targets, landing page, setting up KPI parameters to track the performance, etc.
  • Monitoring: Once the PPC campaign has been set up and launched, the next step is monitoring the campaign to ensure no glitches.
  • Reporting: One of the PPC management service's crucial responsibilities is reporting on the ad campaign to the client. Reports are prepared and customized based on the pre-decided KPIs and regularly delivered to the clients so the client can track the campaign.
  • Campaign Optimization: Another primary responsibility of the PPC management service is optimization. It involves actively monitoring the campaign and making necessary changes to make it more effective and improve performance.

What are the top signs that you need to hire a PPC agency?

The key indications that it is time to hire a top PPC agency to take charge and implement your PPC campaign are,

  • Current PPC strategy is not yielding results: If your current in-house strategy is underperforming or does not yield the desired results, it may be time to outsource the PPC campaign to a professional PPC management agency. They can help streamline the campaign and make it more effective.
  • Lack of resources: If your company does not have the time or the resources to hire and train PPC campaign experts or if it is not viable to have an in-house PPC campaign team, then hiring a PPC agency will be the right answer.
  • Increase in advertising budget: An increase in the marketing budget does not guarantee better growth or leads for a campaign. The key is to ensure that the funding is allocated and spent efficiently. And this can be done with the help of a professional PPC ad agency.
  • Rebranding: If your company is looking to rebrand or reposition itself in the market or launch a new line of products and services, it may be the right time to hire a PPC service company to help fetch better results.
  • Increase in competition: If there is increased competition in your domain or sector and a flurry of new entrants, it will be wise to hire a PPC agency to help consolidate your company's position by bettering your PPC strategy.

Hiring a top PPC advertising agency is a huge decision given that it involves spending a significant portion of your marketing budget on it; however, hiring a top PPC agency can also help do wonders for your firm.

What are the benefits of hiring a PPC marketing agency?

Going with an experienced and top PPC marketing company to handle your PPC campaign can bring several benefits apart from a well-strategized and curated PPC campaign. Some of the benefits are,

  • Experience and Skills: By hiring a top PPC agency, you get to work with experienced PPC experts with the relevant skills, experience, and years of experience and expertise required to pull off a PPC campaign.
  • Optimization of time:  Hiring a PPC agency to handle your ad campaign instead of doing it in-house can help you save a lot of man-hours and resources. PPC campaigns must be constantly monitored and optimized in terms of updating the keywords or changing the placement of ads. Outsourcing this to an external agency can help you save a lot of time and resources.
  • Result driven: Deciding to do the PPC campaign in-house with your company's team may involve a lot of trial and error, resulting in an underutilization of resources. Opting to go with an experienced PPC company can help solve this problem.
  • Scalability Factor: One of the most significant advantages of hiring a PPC agency is that you can scale up or scale down your ad campaign according to the needs and requirements of your business. It may not be feasible if you do it with an in-house team.
  • Focus on core business: Outsourcing the PPC ad campaign can help you and your company focus on your core business activities and strategies.

Key points to keep in mind before hiring a PPC consultant

Hiring a PPC consultant to implement and manage your PPC ad campaign is a huge decision. Here are some of the tips and pointers to keep in mind before you hire a consultant,

  • The Profile of the Agency: Factors such as the number of years the agency has been in business, their clients, their team, and their qualifications and experience are also important factors to be considered.
  • Success stories: It is essential to consider if the agency has worked with clients and projects similar to yours and the outcomes. Client testimonials and reviews are crucial aspects to be taken note of.
  • Services offered: Clients should clearly understand the services the agency provides before entering into a contractual agreement. In addition, it is necessary to understand the strategy the company will undertake and the allocation of budget and resources.
  • Tools & Technologies used:  It is essential to ensure that the agency of your choice is using the latest tools, methods, and technologies to implement and run your PPC campaign.
  • Advanced Quote: Cost is an essential factor that needs to be considered before making any key business decision. It is always wise to go with a PPC agency that provides you with a quote in advance and a breakup of the quote, if possible so that it is easier for you to make decisions in the future.

Hiring the best pay-per-click that suits your needs and requirements can play a huge role in deciding whether your PPC campaign succeeds. Therefore, it is crucial to take into consideration these factors before going ahead with the decision.

Estimating the cost of your PPC campaign

The cost of hiring a top PPC agency to implement and run your pay-per-click campaign will depend upon several factors. For example, the determining factors of the price could be the nature and complexity of the project, the size of your company, the experience, and expertise of the agency and the team working on the project, the duration of the campaign, goals, and the KPIs of the project amongst other factors.

The billing structure can also vary depending from agency to agency. While some PPC agencies bill on an hourly basis, some do it monthly, whereas some companies charge a lump sum on a project basis. Finding a company whose billing structure works well with your finances is essential. The average rate charged by a PPC agency in the US is around $152 per hour, while medium and small enterprises spend about $ 9000 -$ 10,000 monthly to run a PPC campaign. With cost always being an important determinant, it is important to consider the factors that affect the overall cost of the campaign.

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