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App Marketing | 2023

According to a survey published in 2021 by app market data and analytics, the total time spent on mobile applications worldwide in 2021 will average more than 3 hours and 40 minutes each day. According to eMarketer, US consumers spent 2 hours and 35 minutes daily on their smartphones using mobile apps and only 26 minutes using a mobile web browser in 2018. One approach to address this massive app marketing difficulty is to employ a mobile app marketing agency that manages specific app user audiences and offers marketing apps across many channels. An app marketing agency team will design a marketing plan that includes a study of your app's marketing potential, the best app marketing channels to leverage, and possible changes to your app's marketing copy and creatives to make. App marketing best practices also require an agency to track KPIs (Key Performance Indicators) for such initiatives. In addition, app marketing companies may help you advertise your app through various marketing channels, such as Facebook ads, Twitter ads, Instagram ads, App Store optimization, PR, etc. With the above-described picture of the mobile app marketing sector in mind, we decided to compile the information and develop a guide that covers the best App marketing firms to consider.

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