LoyaltyPlant

LoyaltyPlant is an e-commerce and digital customer engagement platform for restaurant chains.

Founded in 2016 in New York, LoyaltyPlant is now a global leader in digital customer engagement for multi-country restaurant franchises. We've delivered 600+ projects across 35+ countries, working with brands like KFC, Papa Johns, Wendy's, Subway, and Dunkin'.

We combine a branded mobile app and ordering site with world-class UX, a loyalty and gamification engine that grows order frequency and average order value, and a CRM with AI-powered marketing that drives repeat orders. The platform connects with POS, payment, and courier systems. Each client also gets a dedicated growth team focused on their business KPIs.

Our mission is to empower restaurant innovators who prioritize exceptional customer experiences. We do this by being a dedicated partner that delivers business results our clients can measure.

The challenge
In a QSR market driven by discount wars and aggregator-owned customer relationships, Papa Johns UAE needed a loyalty program that could compete on something other than price, especially with a Gen Z audience that expects gamified, mobile-first brand experiences.

What we built

• A tiered loyalty program (Bronze, Silver, Gold, Platinum) with progress bars, achievement badges, and perks like VIP events and platinum pizza box stickers, replacing static discounts with game-style progression

• Skill-based mini-games tied to real product launches, including a game to promote Shawarma Pizza and menu-education games like The Game of Crusts and Cheddar Space Game

• AI-powered personalized campaigns to re-engage lapsed customers, plus a referral system with smart deep-linking so friends get an instant reward the moment they install the app

• Win a Million, a three-month app campaign where every purchase earned digital tickets toward a grand prize, with real-time counters and pop-ups building ongoing engagement

The result

• 12,951 unique players and 35,614 game sessions on the Shawarma Pizza mini-game alone, with 20.2% of players unlocking Pro Mode

• +7% share of paid crusts after The Game of Crusts, and +58% cheddar product orders after the Cheddar Space Game

• +150% app install growth during Win a Million versus the same period in 2024, with +32.5% AOV among engaged users and 31.82% first-week retention

• +57% increase in 3rd-month retention and +17% growth in first-month app LTV (112 to 131 AED) after the gamified loyalty program launched

• The program won a Platinum Award for Customer Loyalty Transformation and a Gold Award for Excellence in Gamification at the 2025 Loyalty360 Awards

The challenge
L&L Hawaiian Barbecue grew from a single Honolulu restaurant, founded in 1952, into a brand with 200+ locations across the U.S. mainland. That growth outpaced their digital tools: no unified strategy, no structured loyalty program or customer insights, and guest data scattered across systems and locations.

What we built

• A fully branded native app and web platform with built-in CRM, giving franchisees one system instead of fragmented tools

• A loyalty program powered by AI-driven campaigns and smart landing pages, replacing a program that didn't exist before

• A personalized, seamless guest experience that holds up whether a franchisee runs one location or is part of a 200+ store network

The result

• Franchisees gained a direct channel to generate revenue, market to guests, and build loyalty, in the words of Troy Oshimo, L&L's own Digital Engagement Manager: "I couldn't do it without LoyaltyPlant for our app"

• Guests now collect points and redeem them for rewards like free food inside the app, turning casual visits into a deeper connection with the brand

• L&L continued expanding across the U.S. while keeping the same personal, Aloha-style guest experience at every new location, instead of losing it to scale