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Top Social Media Marketing Companies | 2024

Statistics show that there are around 4.48 billion active social media users worldwide—more than half of the world's population. As a result, social media is becoming the biggest platform for businesses and brands to connect with, interact with, and convert their audiences into potential customers. Today, social media is the platform of choice for marketers everywhere because it has a reach that no other marketing strategy, like television commercials or newspaper ads, can match. A skilled and knowledgeable social media marketing agency can assist you with developing and implementing an effective social media plan that can lead to business growth, leads, and an increase in revenue. To assist you in developing your social media marketing strategy, Selected Firms has put together a list of the best social media marketing companies.

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List of Best Social Media Marketing Companies | Top Social Media Marketing Agencies

Ultrafly Solutions Private Limited

Your Partner in Digital Transformation

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0.0 (0 Reviews)

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2nd Floor, Sri Complex, 1510H, Trichy Rd, Coimbatore

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25 - 50

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$25/hr

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$100 - $500

UltraFly Solutions is a premier technology and consulting firm committed to driving digital transformation and innovation. Established in 2019, we have rapidly evolved into a trusted partner for businesses seeking cutting-edge solutions in the realms of mobile app development, website development, SEO & digital marketing, software development, IT staffing, and more. At UltraFly Solutions, our mission is to empower businesses with innovative technology solutions that enhance operational efficiency, drive growth, and deliver exceptional customer experiences. We pride ourselves on our ability to tailor our services to meet the unique needs of each client, ensuring that every project we undertake is a resounding success. Our Services: Mobile App Development: We design and develop custom mobile applications that provide seamless user experiences and drive engagement. Our expertise spans across various platforms, including iOS and Android. Website Development: Our team creates visually stunning, responsive, and functional websites that reflect your brand and meet your business objectives. SEO & Digital Marketing: We offer comprehensive digital marketing strategies, including SEO, social media marketing, and content marketing, to help your business reach its target audience and achieve higher visibility. Software Development: From custom software solutions to enterprise applications, we deliver robust and scalable software that meets your specific requirements. IT Staffing: We provide top-tier IT professionals to augment your team and ensure your projects are staffed with the right talent. Why Choose UltraFly Solutions? Expert Team: Our team of seasoned professionals brings a wealth of experience and expertise to every project. Client-Centric Approach: We prioritize understanding your business needs and delivering solutions that align with your goals. Innovative Solutions: We stay ahead of the curve by leveraging the latest technologies and industry best practices. Proven Track Record: Our portfolio of successful projects and satisfied clients speaks to our commitment to excellence. At UltraFly Solutions, we are more than just a service provider; we are your partners in success. Let us help you navigate the digital landscape and achieve your business objectives.

Unbend

Crafting Futures We Create, Connect, Propel

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0.0 (0 Reviews)

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4th Floor, Sigma Tower, ACE Almighty Tathawade, Pune

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50 - 80

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$-/hr

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$200 - $1,000

UNBEND Martech Pvt. Ltd. is a nexus of creativity, dialogue and technology, where narratives come alive, customer experience is paramount, and digital transformation is redefined. We thrive at the intersection of innovation and success, shaping a dynamic space where possibilities unfold

Uncanny Consulting Services LLP

Top Odoo Silver Partner Company & Ecommerce Solution Provider Company

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0.0 (0 Reviews)

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B 1010 – Titanium Heights, Opp Vodafone house, Corporate Road, Prahlad Nagar,, Ahmedabad

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1 - 30

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$30/hr

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$2,500 - $10,000

Uncanny Consulting Service LLP is a top IT company that offers the best ERP development Service & affordable IT Business Solutions. We are a proud Odoo Ready partner, having a top-rated plus Upwork profile. We are widely known as one of the leading Odoo development companies in the industry. We aim to offer the best customer experience with our high-quality solutions. At Uncanny, we believe in forming long-lasting relationships with our clients, which is also reflected in our higher customer retention ratio.  At Uncanny, we offer various services including Odoo ERP (Odoo customization, Odoo integration, Odoo training, Odoo migration, etc). Apart from this, we also provide eCommerce services like WooCommerce, Magento, Shopify, Odoo eCommerce, etc. Being one of the best eCommerce development companies, We have experience working with several clients based in countries like the USA, UK, Canada, the Middle East, Australia, and Singapore. Furthermore, we aim to expand our base with robust quality management to meet our client’s needs.  We have provided various solutions to our clients that belong to different industries like education, hotel & restaurant, management,  retail, production, healthcare, etc. Our services are meant for every industry belonging to any size (small, medium, or large).  Our Prime Services: Odoo ERP Implementation & Training iOS Development Android Development Mobile App Development Shopify Development Magento web Development AWS (Amazon Web Services)

Unify Wizards

We Take Pride in Transforming Ventures into Brands

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0.0 (0 Reviews)

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5 Sergeant Way, Stafford, England ST17 0WE, GB, Hednesford

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20 - 50

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$10/hr

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$5 - $10

  Elevate your online presence with our top-tier digital marketing agency, delivering unparalleled services in the UK. From strategic campaigns to result-driven SEO, we specialize in crafting tailored solutions that resonate with the UK market. Our team of experts ensures your brand stands out amidst the digital noise, driving measurable success and enhancing your market reach. Choose us for the best-in-class marketing services that promise a dynamic and effective approach to propel your business to new heights in the ever-evolving landscape of digital marketing.

Universal Stream Solution LLC

Think Global Think USS

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0.0 (0 Reviews)

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3778 HWY 42, Suite B, Locust Grove,, Atlanta

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15+

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$20/hr

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$25,000+

Universal Stream Solutions is a technology innovation firm that designs and develops custom apps, web platforms, and other cutting-edge software. We have earned the trust and respect of our global clients by solving their most difficult challenges. Together with our dedicated team. USS LLC specializes in iOS, Android, and web applications, and graphic design. USS LLC prides itself in the design and development of world-class applications. Domain expertise:  Health Care, Dating, eCommerce & Retail, On-Demand mobile app solution Technology expertise: HTML, CSS, UI JS; Cross-Platform & Native Mobile (iOS, Android); PHP; Full Stack word Press& Code Igniter, JavaScript, Reacts.

UpGro Digital

Digital Service Provider

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0.0 (0 Reviews)

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4343 ????? ???????, Riyadh

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11 - 50

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$5/hr

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$5 - $500

UpGro Digital is a full-service web design and digital marketing agency based in Saudi Arabia. With tailor-made digital solutions, we leverage technology in an ever-changing online space for your business growth. Experience a website with high-quality leads and increased customer engagement. At UpGro Digital, we create websites, advertising, SEO to social media – the complete digital package to keep your business moving up. We deliver strategies that improve your brand and customer experience to increase your ROI. We have set a benchmark in quality web design and web development solutions. Our experience in running successful digital marketing campaigns makes us a trusted digital partner.

upscale media

marketing agency for restaurants dubai

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0.0 (0 Reviews)

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fairmont hotel, Sheikh Zayed Road, Dubai, Dubai

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1 - 9

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$100/hr

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$1,000+

Upscale Media Restaurant Marketing Agency Dubai is the best Social Media Marketing Agency that solely works with F&B businesses based in Dubai, UAE. Our team consists of Food Photographers, experienced Digital Marketers, Restaurant Consultants, Content Creators, Video-Graphers, & Graphic Designers.

UpTurn Agency

Digital Marketing Agency

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0.0 (0 Reviews)

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1750 Locust Street Suite D, Reno

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2 - 9

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$25/hr

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$1,000+

The Marketing EcosystemTM is housed in UpTurn Agency, a Full Service Digital Marketing Agency and Branding Boutique in Reno, Nevada. We provide our clientele with real-time solutions that have won awards.

Urgent IT Solution

Growth your business and careers with us !

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0.0 (0 Reviews)

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Ts-931 blue sapphire plaza near gaur city mall, Greater Noida

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10 - 40

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$5/hr

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$500 - $5,000

Ecommerce Development: This involves creating online platforms where businesses can sell their products or services. Mobile App Development: Developing applications specifically for mobile devices like smartphones and tablets. Software Development: The process of designing, programming, testing, and maintaining software applications. Web Development: Building and maintaining websites for various purposes. Web Design: The visual aspect of websites, including layout, colors, graphics, and fonts. Digital Marketing Agencies: Companies that provide services to promote businesses online through various digital channels. SEO (Search Engine Optimization): Strategies and techniques used to improve a website's visibility on search engine result pages. IT Services Companies: Businesses that provide various IT-related services such as consulting, outsourcing, and technical support. Magento Development: Development services focused on the Magento ecommerce platform. Shopify Developers: Professionals who specialize in developing and customizing Shopify ecommerce websites. PPC (Pay-Per-Click): An online advertising model where advertisers pay a fee each time their ad is clicked. Social Media Marketing: Promoting products or services through social media platforms like Facebook, Instagram, and Twitter. Conversion Rate Optimization: Strategies to improve the percentage of website visitors who take a desired action. Content Marketing: Creating and distributing valuable, relevant content to attract and engage a target audience. B2B Website Design: Designing websites specifically tailored for business-to-business transactions and interactions. Outsourcing Software Development: Hiring external companies or freelancers to handle software development projects. Wordpress Development: Developing websites using the WordPress content management system. Responsive Website Design: Designing websites that adapt and display properly on various devices and screen sizes. Small Business Website Design: Creating websites tailored for small businesses with limited resources and budgets. Node.js Development: Building applications using the Node.js runtime environment for JavaScript. React.js Development: Developing user interfaces using the React.js JavaScript library. ECommerce Web Design: Designing websites specifically for ecommerce purposes, focusing on user experience and conversion optimization. ECommerce App Development: Creating mobile applications for ecommerce businesses. Android App Development: Developing applications specifically for the Android operating system. Search Engine Marketing: Marketing strategies to increase visibility and traffic through paid advertising on search engines. Digital Advertising: Promoting products or services through various digital channels like display ads, video ads, and social media ads. B2B Digital Marketing: Digital marketing strategies tailored for business-to-business interactions. ECommerce SEO: Search engine optimization techniques specifically aimed at ecommerce websites. Enterprise SEO: SEO strategies and techniques tailored for large corporations or enterprises. SEO Consultants: Professionals who offer advice and services to improve a website's search engine visibility. Google AdWords: Google's online advertising platform, now known as Google Ads. Facebook Marketing: Promoting products or services through Facebook's advertising platform. Instagram Marketing: Promoting products or services through Instagram's advertising platform. Influencer Marketing: Collaborating with influential individuals to promote products or services to their followers. Enterprise Software Development: Developing software solutions tailored for large corporations or enterprises. PHP Development: Developing web applications using the PHP programming language. B2B Ecommerce Development: Developing ecommerce solutions specifically tailored for business-to-business transactions.

Urvam Technologies

We do it Better

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0.0 (0 Reviews)

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C-203, Titanium Square, Thaltej Cross Roads, Ahmedabad

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12 - 14

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$15/hr

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$400 - $1,000

Urvam, an award-winning managed services provider, improves your organisation by providing IT advice, strategic business processes, software solutions, and infrastructure systems. We are a Ahmedabad-India based web development company. Our highly skillful and elegant developers work together to fulfill the requirements of the clients with their established expertise in the areas of website design and development using modish framework and CMSs, Search Engine Optimization (SEO), Internet Marketing, Online Branding,Providing Project Management Solutions, Mobile Application Development and other cult-edge technologies.

Uzone Technogies

Best Web Design Company

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0.0 (0 Reviews)

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Park Trail, Alexandria

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250 - 999

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$25/hr

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$1,000+

At Uzone Technologies, we perfectly combine technology and creativity to produce the most dynamic products and services. These concepts were developed using the most thorough research techniques. Uzone Technologies provides comprehensive plans for design by professionals with specialised knowledge of your sector; these people are experienced in creating a variety of websites, logos, and mobile designs. We provide inexpensive access to all digital services in the USA.

V2Infotech

Techno Digital Agency

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0.0 (0 Reviews)

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D-310, Ganesh Glory 11, Jagatpur Road, Near BSNL Zonal Office, Sarkhej – Gandhinagar Highway, Ahmedabad, Ahmedabad

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1 - 50

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$30/hr

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$50 - $150

V2Infotech has been a leading Digital Marketing Company in Ahmedabad, India since 2010. Our agency specializes in SEO, Online Branding, Social Media Marketing, PPC and Website Development services, helping businesses grow by providing all digital solutions.

v2Web Hosting Pvt. Ltd.

Best Digital Transformation Company in India

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0.0 (0 Reviews)

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B-19 4th floor, Sector -1 Near Gail Building, Noida U.P. 201301, Noida

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1 - 50

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$500/hr

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$10,000+

v2web is an Digital Transformation Company in India. We are one of the best India’s leading digital marketing companies, dedicated to enhancing our clients online presence and promoting their brand through web, ecommerce & mobile app design & development, content writing, search engine optimization, pay per click, social media marketing and Graphic design. Our services are available at a Pocket-friendly package charges, ensuring that our clients receive the best value for their investment.

Varun Digital Media

Top Digital Marketing Services Agency in Hyderabad

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0.0 (0 Reviews)

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White House, Suite No 813, Block- III, Kundanbagh Colony, Begumpet, Hyderabad, Hyderabad

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120+

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$25/hr

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$1,000+

Varun Digital Media is a leading Digital Marketing Services provider assisting businesses to excel and expand in the digital landscape. To improve your online growth through digital marketing, our team of experts is ready to collaborate with organizations operating from various locations. Varun Digital Media holds expertise in SEO, PPC, Growth Hacking Strategies, Content Marketing, and Online Reputation Management (including personal branding). Get a Free Quote Today!  

Vega Moon Technologies

Designing Furtures and Developing Experiences

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0.0 (0 Reviews)

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Vishal Tower, 111-12, Janakpuri District Center, Janakpuri, New Delhi, Delhi, 110058, New Delhi

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50 - 60

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$50/hr

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$500 - $1,000

Welcome to Vega Moon Technologies! We are a full-service web design, development, and digital marketing company that has been around since 2015. We are proud to bring you the latest and greatest in digital experiences. At Vega Moon Technologies, we strive to create stunning, high-end web solutions that will help your business reach the top of the online world. No matter what your needs are, we have the skills and expertise to bring your vision to life. Our team is passionate and dedicated to making sure that you get the best of the best when it comes to web design and development. We understand that you want to be the best and that is why we are on a mission to become the No.1 Web Design and Development Company in India. We are always pushing ourselves to be better and to provide our clients with the very best that we have to offer. We know that the journey to the top is no small feat, but with Vega Moon Technologies by your side, we are confident that you will be able to reach the stars. Let's make your dreams come true, together.

VegaOne - Digital Marketing Agency

Make Potential Possible

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0.0 (0 Reviews)

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400 Continental Blvd, 6th Floor, El Segundo, El Segundo

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19+

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$50/hr

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$1,000+

VegaOne is a dynamic, active, capable digital marketing agency in the US, California market. As the most trusted digital marketing company near me, we do not lean on tactics that seem showy but give no outcomes or empty promises; our strong focus on Website Design & Development SEO, SEM, PPC, Social Media Marketing and data and analytics skills are our main strengths to drive clients to the website. Our digital marketing services in the USA, California, and LA allow any startup, SME, or well-established business or organization to market their products or services online at an affordable budget. Our most skilled and experienced digital marketing specialists are at the best of what they do. Whether you need a strong digital marketing strategy to rank higher in search results than your opponents or have a website that people cannot brush off, they are ready to support you to significantly enrich your aim clients regardless of the time zone your prey consumers are in or where they are located.

Velocity Consultancy

Accelerate your path to Success!

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0.0 (0 Reviews)

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Sej Plaza, F-56, 1st Floor, Marve Rd, Malad West, Mumbai

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0+

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$25/hr

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$1,000+

Velocity Consultancy is a prominent digital agency based in Mumbai, India, specializing in web design and development services. With a focus on assisting small and medium-sized businesses, the company strives to establish a robust digital presence for its clients. Their services encompass website design, web development, e-commerce solutions, SEO services, graphic design, content writing, and more. Committed to excellence, Velocity Consultancy boasts over a decade of industry experience, delivering customized and responsive websites that cater to various devices. Their comprehensive approach includes strategic planning, SEO, and content development, ensuring businesses thrive in the competitive digital landscape. With a dedicated team of skilled professionals, the company emphasizes customer satisfaction and timely project delivery.

VELOX Media

ROI-Focused Digital Marketing Agency

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0.0 (0 Reviews)

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518 S 9th St, Boise

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50 - 249

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$200/hr

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$10,000+

An award-winning, ROI-focused digital marketing agency, VELOX Media specializes in strategy, organic search marketing optimization, paid ads management, and web development. We take pride in working with our clients to grow and expand their businesses across the globe. VELOX Media campaigns are specifically designed to generate a 400% - 1000%+ return on marketing spend, modeling new revenue and return before ever getting started. Most of our top clients have seen $1M+ in new monthly revenue within six months.

VerifiedCliq Solutions

SEO & Digital Marketing Company

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0.0 (0 Reviews)

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Sec 65, Mohali

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10 - 15

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$25/hr

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$500 - $1,000

VerifiedCliq is a prominent SEO and Digital Marketing Agency, offering a diverse array of services including Search Engine Optimization, Social Media Management and Marketing, Website Design and Development, PPC Advertising, E-Commerce Solutions, and more. With a skilled team and a proven track record, they provide tailored digital marketing services to meet the unique needs of each client. The straightforward approach ensures that brands not only establish a strong online presence but also pave the way for long-term growth. VerifiedCliq serves as the architect behind the social media persona, ensuring a continuous flow of engaging content that resonates with the target audience. Additionally, they act as the guardian of online reputation, vigilantly monitoring and managing customer reviews and feedback to maintain a positive brand image. Beyond managing online presence, they assist businesses in increasing organic growth, leads, conversions, and ROI through effective strategies and industry insights. They empower brands to achieve success in the competitive digital landscape.

Verma Graphix

A Navigator of Your Business

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0.0 (0 Reviews)

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Shahdra, Delhi, New Delhi

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12+

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$1000/hr

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$10,000 - $200,000

Verma Graphix prioritizes creativity, integrity, collaboration, and customer satisfaction, shaping its interactions with clients, partners, and team members.

Vermile

AI Automated Digital Marketing Services

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0.0 (0 Reviews)

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Lagoumitzi 24, Athina

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11 - 34

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N/A

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$1,500+

Vermile is a software company providing AI-driven solutions for SEO and marketing to maximize business growth, brand building, and online presence. The main core services are as follows: 1. Digital Marketing: Vermile devises data-driven strategies for engaging audiences, enhancing brand building, and optimizing search engine visibility through SEO. It also does content management for story creation and social media management for engagement and consistency in online identity. 2. Adverts & Promotion: The geo-targeted advertising facility available by Vermile is like a one-stop solution for the businesses when it comes to taking services across social media and Google Ad. The company operates with an attempt to maximize ROI by conducting thought data analysis, constantly changing the campaigns to suit the targeted audience, and other techniques. 3. Full Campaign Management: The company handles all activities regarding digital marketing, thus relieving much time for the business. This includes setting budgets, onboarding, running campaigns, and sending monthly progress reports. As far as company values are concerned, for Vermile, put the following with great attention: 1. Engagement and Inspiration: Strategies that are developed significantly reach but also inspire and engage with an audience. 2. Data-Driven Success: Vermile uses AI and real-time data analytics to portend that its marketing will result in the best-printed strategies. - Brand Consistency and Integrity: The firm stresses the importance of ensuring a consistent identity in all platforms to realize better recognition and loyalty.

vidushiinfotech.com

[11/29/23 7:49 PM] Shahbaj Shaikh Excellence by Quality

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Inside Service Listing

Cerebrum IT Park, Unit No-3A, Building B3, 2nd floor, Kalyani Nagar,, Pune, Maharashtra 411014, Pune

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100 - 119

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$80/hr

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$100 - $150

Vidushi Infotech provides digital marketing services to grow your business online. Our digital marketing company provides the following services Search Engine Marketing Services, Social media marketing, Search Engine Optimization, Google ads, and email marketing automation. Lead generation  Brand Awareness  Website traffic improvement  Facebook, Instagram & LinkedIn sponsored ads Online reputation management Amazon Advertising services We are a top CMMI-level Digital marketing agency in Pune India, which has 500+ industrial clients around the globe.  Our digital marketing certified experts provide the perfect digital marketing strategy based on your business product, services, prize, and targeted audience. 

Vigorous NexGen

You Demand, We Deliver - Web/App Development | Software Solutions | IT Services. Contact us at +91 8209514612.

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0.0 (0 Reviews)

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F-160, Dayanand Marg, near DAV Centenary Public School, Nemi Nagar, Vaishali Nagar, Jaipur, Rajasthan 302021, Jaipur

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1 - 50

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$25/hr

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$800+

Vigorous NexGen is a cutting-edge software development company delivering innovative, high-quality digital solutions. At Vigorous NexGen, we understand the ever-evolving landscape of Information Technology and its significant impact on businesses. Our skilled professionals leverage the latest tools and methodologies to develop robust and scalable software solutions that drive growth and efficiency. We offer comprehensive services to empower businesses to thrive in the digital age. With a steadfast focus on quality, innovation, and customer satisfaction, we are committed to delivering tangible results that exceed expectations. Our Specialties Include: Custom App Development: Tailored applications to meet your unique business needs. Website Development: Visually appealing, responsive, and feature-rich websites that reflect your brand identity. Game Development: Engaging and immersive gaming experiences with high-quality graphics and smooth gameplay. On-Demand App Development: Apps that cater to various industries, providing convenience and efficiency for modern consumers. Vigorous NexGen is your trusted partner for all your IT needs. With our proven track record of success and dedication to excellence, we are ready to help you achieve your business objectives and stay ahead of the competition. Vigorous IT Pvt. Ltd. is the parent company of Vigorous NexGen and a leading force in the IT industry, renowned for delivering high-impact digital solutions across various sectors. 

Vigyapan Waale

Where Creativity Meets Strategy

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0.0 (0 Reviews)

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Morya House, Off Link Rd, Veera Desai Industrial Estate, Andheri West, Mumbai

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15 - 25

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$25/hr

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$100 - $10,000

Vigyapan Waale is one of the best Digital Marketing Agency in Mumbai. Vigyapan Waale specializes in providing the best services such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), ORM(Online Reputation Management), Social Media Marketing, Content Marketing, Web Development, and App Development. Vigyapan Waale provides holistic digital business solutions to ensure that a brand gets maximum digital exposure to reach out to its target audience. Reach out to Vigyapan Waale and get free 30 minute free expert consultation from the best Digital Marketing Agency in Mumbai | SEO Agency | Social Media Agency in India | Social Media Management

Viral Solutions

We make digital marketing simple.

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0.0 (0 Reviews)

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100 N Main, Suite 106, Oshkosh

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2 - 9

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$25/hr

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$1,000+

The data nerds at Viral Solutions are prepared to transform your data into useful business insights so that we can finally produce predictable results for your company.Like a great house has a great foundation, so does excellent marketing have a great future strategy.To provide you an advantage in the market, we'll assess market circumstances, rivals, brand messaging, and much more. It is quite expensive to hire an internal CMO, SEO expert, social media specialist, graphic designer, web developer, copywriter, and other professionals.You may acquire an experienced, cross-functional staff at Viral Solutions without having to pay the high expense of a complete marketing department.You can be too close to your company at times to comprehend why your marketing isn't producing the desired results.Get a new perspective on your pricing, messaging, technological stack, and other things.

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What is social media marketing? Why is it essential for your business?

Social media marketing is the new buzzword for companies and businesses today, but what exactly is it? And how do businesses benefit from it? Social media marketing uses social media platforms to connect with potential customers, build a strong brand image, generate leads, and thus drive business growth. Social media marketing involves everything from creating and publishing content on social media platforms, interacting with followers, and running social media advertisements. It is all about connecting and interacting with your audience online to turn them into potential customers. The most commonly used platforms for social media marketing today are Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. With new platforms and features emerging by the day, social media marketing as a whole is constantly changing and evolving.

Social media marketing is a valuable strategy that can bring many advantages to businesses when used and capitalized upon adequately. First, let's consider why social media marketing is helpful for companies.

  • Social media is the biggest platform for brands and businesses to connect with their users: According to statistics, 90.4% of millennials (Age group: 26 – 41) and 77.5% of Generation Z (Age group: 42 -57) use social media actively.
  • Influence of social media on consumer behavior: Research has shown that 71 percent of consumers who have had a positive experience with a brand on social media are very likely to recommend the brand to their family and friends. Also,  81 percent of people use Instagram to research products and services.
  • Cost-effective tool: There are several tools and mediums available for brands to market and advertise their businesses; however, social media is the most cost-effective of all the options. Most of the time, setting up and running a social media account for a brand involves negligible to zero costs, and even when companies want to run paid ad campaigns, the ROI is relatively high.
  • Real-time feedback:  One of the most prominent features of social media marketing and other mediums of advertising and marketing not possess is the ability to get real-time reactions and feedback. Companies can gauge their audience's response to comments and engagement metrics by running a social media advertisement or campaign.

Different types of social media marketing

Social media marketing can divide into three categories,

  • Organic marketing: Organic marketing refers to the campaigns, advertisements, or content posted by a brand or business that automatically picks up views and engagement. A well-crafted social post that automatically draws users' attention and brings in engagement through shares and comments is an example of organic marketing.
  • Paid marketing: As evident from the name, paid marketing refers to the content and advertisements the company pays for to increase its reach and attract the attention of social media users. Sponsorships, YouTube ads, collaborations with influencers, and PPC campaigns are all examples of paid marketing.
  • Earned Marketing: In layman's language, earned marketing can be word-of-mouth marketing. Any engagement company or brand generates automatically from its users is called earned media. Customers sharing product reviews, user experiences, or positive feedback are all examples of earned marketing.

Social media marketing is more than running a Facebook or Instagram ad campaign or constantly uploading pictures on a brand’s official page. Let’s take a look at the different forms that social media marketing can take,

  • Content Marketing: Content marketing focuses on consistently creating relevant and attractive content to attract and build an audience base. The ultimate aim is to convert this dedicated audience base into profitable customers. Webinars, blogs, e-books, and educational videos are content marketing examples.
  • Influencer Marketing: This type of marketing relies upon endorsements, product mentions, or product placements from social media influencers. A social media influencer is a person with an active follower base with whom they actively engage. In addition, and most importantly, the influencer has the power or capability to influence the purchasing behavior of their audience.
  • Sponsorships: Sponsorships refer to financial or in-kind support by a business or a brand to a particular event, sports team, organization, or charity to attain specific business objectives. The advantages that a company or brand aims to gain from sponsorship help create a solid brand image, positive word-of-mouth, increased publicity, and increased sales.
  • Community Building: Social media community building is the process of building a bond with people with a common interest around a particular product, brand, or activity with the help of active and consistent engagement. The most significant advantage of community building is that by engaging followers in active conversation, brands and companies can gain valuable insights and feedback regarding their products and services.

These are a few of the most common popular forms of social media marketing. However, with social media constantly evolving with new platforms, apps, and trends, this list will keep expanding with more recent forms of social media marketing.

Signs your business needs a professional social media management company

Social media marketing, when implemented and carried out right, can benefit numerous benefits to a business. However, the key is to ensure that your business has a sound strategy to leverage the advantage that social media can bring to a business. Here are the top signs that your business needs a professional social media management company,

  • Lack of a strategy: Social media accounts or channels where you constantly post or upload images are insufficient. To generate engagement and consistently grow your following, it is necessary to have a coherent strategy and clear-cut goals and objectives.
  • Engagement is minimal: One of the most significant KPIs to track the success of your social media campaign is the engagement it generates. If the comments, likes, or shares on your social media account or the content you share is low, then it indicates that your strategy needs a revamp.
  • Growth is stagnant: Because reaching out to potential customers is one of the most important aims of social media marketing, your followers or audience must grow consistently. If your growth has stagnated for an extended period, it may be time to bring in professional help.
  • Interaction rates are low: One of the unique features of social media is that it allows for real-time interaction with users and audiences online. As a result, social media users often ask queries or post complaints online on the brand's social media pages. Not responding quickly to such comments or not responding at all creates a wrong impression for the business.
  • Lack of conversions: Social media marketing aims to generate leads and increase the revenue for the business. A well-structured and implemented social media strategy will be able to show conversions enabling the company to measure the ROI. However, to achieve this, the social media strategy should involve coordination between the websites, the social media pages, and the landing pages.

Suppose your company's social media marketing strategy suffers from any of this. In that case, it may be time to hire a professional social media management company to take care of your social media strategy.

Benefits of hiring an expert social media management company

Besides crafting and executing a well-curated social media campaign for your business, an experienced social media marketing agency can bring many advantages. Some of the benefits of hiring an expert social media management company are,

  • Access to experts: By choosing to work with an experienced social media management company, you get to collaborate and work with professional social media strategists with prior experience and expertise in creating and executing well-rounded social media campaigns.
  • Knowledge of the latest trends and technologies: Social media management agencies know the pulse of social media and have knowledge of the latest trends and practices online. Hence, they can help craft the most effective campaigns to increase your growth and ROI. Most importantly, working with an experienced social media agency reduces your strategy's room for trial and error.
  • Brings in a fresh perspective: One of the most significant advantages of working with an external social media ad agency is that it brings a fresh and new perspective to the strategy. Conversely, the company will most likely miss out on this perspective by working with an in-house social media management team. Therefore, it is essential if the company aims to rebrand itself or overhaul its social media strategy.

What does a social media marketing agency do?

A social media firm will collaborate with you to comprehend your company's needs and gaps, pinpoint your target market, choose the social media platforms and channels that are most effective for your company, and develop a strategy that will broaden your audience and increase leads. A professional social media marketing agency will take care of everything from constantly creating and sharing content, monitoring and engaging with your followers, and reporting the results with predetermined metrics so that you can determine the campaign's effectiveness.

 

How to find the right social media marketing firm for your brand?

Finding the right social media marketing firm that perfectly suits your business is the first and crucial step in ensuring your social media marketing strategy succeeds. So how do we find the social media agency that best suits your needs and requirements?

  • Establishing your needs: The first step is knowing what your requirements from the social media agency are, i.e., what services you expect from them. To assess the campaign's efficiency, it is also essential to have a clear-cut idea of the project's end goals and aims, your budget, and your KPIs.
  • Finding the right agency: This is perhaps the most tricky and challenging part. This step involves doing due research, analyzing the hundreds of social media agencies online, and narrowing it down to the ones that suit your business best. Again, web directory sites like Selected Firms can help you with this step.
  • Asking the right questions: To find the right social media agency from amongst the ones that you have shortlisted, it is necessary to sit down with them and have one-on-one interaction. It is essential to ask whether they have worked on similar projects before and what parameters they use to measure the success of the project? Etc.  

By following these steps, you can find and hire the right social media marketing agency to capture your business's essence and create an effective social media strategy.

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