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Top Content Marketing Agencies in 2022 | 2024

The saying ‘Content is King’ is often used about content marketing and marketing in general, and its importance cannot be overstated. In today’s competitive business landscape, consumers have a multitude of choices in front of them for any given product or service. Additionally, consumer awareness and expertise have significantly increased with customers seeking high-quality products and services. So the main challenge for businesses is not only in offering quality products and services but also in targeting the right audience for their product. And this is where content marketing comes in. It is the key to developing and retaining a solid and loyal audience base and helps generate leads and increase conversions. Expert content marketing agencies can help craft the perfect strategy that best captures the essence of your business and delivers measurable results.

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Content Marketing Agencies

Fat Frog Media

Content Marketing Experts

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14 Cedarwood Cl, Ballymun, Ballymun

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2 - 9

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$25/hr

Inside Service Listing

$1,000+

Digital Marketing Agency specializing in Content Marketing, PPC, and SEO. Data-Driven Marketing - We Help your business discover where the best opportunities lie and where your most profitable traffic is coming from. Reach Your Perfect Audience Through Content Marketing, SEO, & Google Ads.

Feather Softwares

website development services, app development service , digital marketing courses, UI/UX design ,digital marketing services,

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Abivil Compound, Court Rd, near Kandaswamy Market, Nagercoil, Tamil Nadu 629001, Nagercoil

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30 - 50

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$10/hr

Inside Service Listing

$10+

Feather Softwares was established in 2017 to help businesses achieve brand success. Our creativity and technical expertise help our clients find digital strategies that suit their business needs and improve growth. Since then, we’ve become a leading name in technical and marketing services due to our innovative ideas and improved conversion rates and sales. We started in Nagercoil and now have other branches in Chennai and Marthandam. However, we plan to expand to even more locations in the future. We are a business that is moving and growing fast with a huge client base. Feather Softwares has been serving diverse clients for seven years and we have successfully completed numerous projects across the globe.

Findernest Software Services Private Limited

Empowering Business Potential with Innovative Solutions

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FINDERNEST 11-6-78 2nd Floor, Saroornagar, Hyderabad, Hyderabad

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10 - 50

Inside Service Listing

$50/hr

Inside Service Listing

$5,000 - $100,000,000

Discover FindErnest's pivotal role in empowering global employers with cutting-edge human capital solutions, prioritizing innovation and strategic partnerships for unparalleled growth. Unleash the transformative potential of Technology Consulting, Cloud, Data, and AI with FindErnest's end-to-end solutions. From Staffing and Recruitment to AI & Cybersecurity, our services drive excellence and execution for enterprises worldwide. Explore how our tailored strategies merge global insights with client-centric approaches, fostering meaningful progress and success. Join us in propelling businesses to unmatched heights through innovation and technology. At FindErnest, we provide value-added IT and innovative digital solutions that enhance business performance, accelerate time-to-market, increase productivity, and improve customer service. Our commitment to excellence drives us to deliver high-quality tailored solutions that meet unique needs, all while embracing innovation and leveraging technology for business transformation. Collaboration is at the core of our approach, as we work closely with each client to provide tailored solutions that address their specific requirements. Through strategic partnerships with industry leaders like AWS, Microsoft, Oracle, GCP, Databricks, and Hubspot, we ensure access to cutting-edge technologies and resources that drive success. Experience accelerated growth with our cutting-edge cloud solutions, innovative services, and skill-based value delivery using hybrid working models. Let us help you cut costs, mitigate risks, and streamline processes, all while attracting and developing top talent through our expertise in staffing and recruitment. Join us at FindErnest as we redefine success for enterprises, offering flexible growth strategies tailored to your company's needs. From proactive planning to exceptional customer service, expert technical insights, around-the-clock global support, and robust security measures, we are here to elevate.

FIrst Growth Agency

Digital Marketing Agency in Saudi Arabia

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Office M-13, The Curve Building, Sheikh Zayed Road, Dubai

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100 - 120

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$55/hr

Inside Service Listing

$100 - $150

First Growth Agency is a premier digital marketing service provider in the Middle East, with a strong presence in the UAE, KSA, and Qatar. Specialized in SEO, SEM, influencer marketing, and social media marketing, the agency delivers a broad range of digital marketing solutions customized for the distinctive needs of the regional market. Operating from strategic locations in Dubai, KSA, and Qatar, First Growth Agency leverages local expertise and advanced strategies to enhance visibility and engagement. This method allows businesses across various industries to achieve remarkable growth and success in the digital realm.

Fixed Ops Digital

Service Marketing Made Easy

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518 17th St., 640, Denver

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10 - 49

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$100/hr

Inside Service Listing

$1,000+

Our team of automotive-specific digital strategists at Fixed Ops Digital are here to take what should be your most profitable department and transform it so that it not only keeps up with the times but also becomes a modern powerhouse. With the help of our automotive SEO, you may dominate both your immediate rivals and any outside parties trying to steal your clients. To bring those high-ticket buyers into your drive, we directly collaborate with you.

Flora Fountain

Digital Therapy For Brands

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1221, Shivalik Shilp, Iskcon Cross Rd, Ahmedabad

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11 - 49

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$>25/hr

Inside Service Listing

$2,500+

We are an Ahmedabad-based digital agency with a team that loves working on strategy, branding, social media marketing, content writing, concept shoots, website design & development, ecommerce management, SEO, PPC campaigns and video creation to provide some of the best digital marketing services in Ahmedabad and beyond.

FRD Studio

If You Can Think It, We Can Make It

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D-2, SupremeWork Building, Metro Station, near Sector 16, C Block, Sector 2, Noida, Uttar Pradesh 201301, Noida

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10 - 15

Inside Service Listing

$80/hr

Inside Service Listing

$599 - $6,000

FRD Studio is a dynamic design agency dedicated to transforming visions into captivating realities. Specializing in a spectrum of design services, we craft compelling solutions that resonate with creativity and functionality. From brand identity and graphic design to web development and user experience, our expert team ensures each project is a unique blend of innovation and strategic thinking. At FRD Studio, we pride ourselves on delivering exceptional design experiences that not only meet but exceed client expectations. Collaborate with us to elevate your brand aesthetics and leave a lasting impression in the competitive design landscape.

Fresh Consulting

WE DESIGN & DEVELOP FRESH EXPERIENCES

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14725 SE 36th Street Suite 300, Bellevue

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50 - 249

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$150/hr

Inside Service Listing

$10,000+

Left and right brains come together as a team of designers, developers, and digital strategists. You will see that our breadth enables us to navigate a complex digital landscape so your company can expertly perform on a variety of platforms and channels, whether working with our creative team on UX design, our technical team on custom web app development, or letting Fresh Consulting help you discover the talent you're missing. We think that what makes Fresh fresh is how the worlds of business, technology, and design are integrated.

Front Desk Helpers

Boost revenue with Business Processes Optimization

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, Old Bridge

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140 - 200

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$12/hr

Inside Service Listing

$1,000 - $100,000

We are a US IT and outsourcing company that works across different time zones and provides multi-location and multilingual remote business solutions. We are a woman-founded, woman-run business, founded in 2015 by Anjelika Alkhasyan. We work with companies across the US and Canada, providing remote IT services - App and Software Development, Engineering, Call Center and Business Telecommunication, Logistics and other services. Today, our company has more than 100 employees, distributed over 10 different departments: Customer Support, Call Center, Marketing and Sales, IT Support and Engineering, Accounting and Bookkeeping, Content Creation. We serve more than 100 000 minutes of phone calls every day and have been developing our own proprietary telecommunication cloud platform. Using this platform in combination with flexible human resources (HR) management, we can provide 65% lower hourly rates per remote employee than the leading competition. We also provide all the necessary settings, optimizing your company’s inside business processes (BPO).

Fusion Digitech

IT Company

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Inside Service Listing

Sagar Complex, Opp Krishna Park, Maninagar East, Ahmedabad 382445, Ahmedabad

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50 - 100

Inside Service Listing

$5/hr

Inside Service Listing

$100,000+

FusionDigiTech began its journey over one decade ago with a commitment to transformative solutions that optimize operational efficiency through intelligent automation and data-driven strategies.   The company has served a wide range of clients spanning various industries, from startups to Fortune 500 companies, consistently delivering tailored digital solutions and industry-focused services. FusionDigiTech has been recognized with numerous awards for its innovative approach, cutting-edge technology solutions, and commitment to continuous improvement.   Mohit Patel is the visionary founder of FusionDigiTech, bringing years of industry expertise and leadership to drive the company’s success. Starting with a vision to revolutionize the business process services industry, Mohit Patel founded FusionDigiTech with a focus on innovation and client-centric solutions.

Futurealiti

WE CONVERT AN IDEA INTO REALITY

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3415 South Sepulveda Blvd, Suite 1100, Los Angeles, CA 90034, California City

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11 - 40

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$$25/hr

Inside Service Listing

$1,000 - $2,000

Futurealiti is a leading VR/AR, Metaverse, Game, Web & Mobile App development company with an award-winning team. The main aim of Futurealiti is to develop a Client-Focused, Customer-Centric, and Flexible Web and App solution for their clients so they can scale their business upto 10x times. 

Geek Informatic & Technologies Private Limited

Result-Driven Marketing Agency

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Bestech Business Tower, Tower- A, Unit no. 206, Level - II, Sector 66, Mohali

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100+

Inside Service Listing

$30/hr

Inside Service Listing

$1,000,000+

GeekTech provides a full suite of digital marketing, web/mobile app design, development solutions, and services to elevate brands. Our firm commitment to client profitability and long-term client relationships has helped our agency grow steadily since our inception in the market. https://geekinformatic.com/

Get More Traffic

Affordable Digital Marketing Gold Coast

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Level 4, 12-14 Marine Parade, Gold Coast

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50 - 80

Inside Service Listing

$75/hr

Inside Service Listing

$500+

Get More Traffic is a digital marketing agency based on the Gold Coast, Queensland, Australia. The company provides a range of services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media management, email marketing, and website design and development. Their SEO services include keyword research, on-page optimization, link building, and local SEO. Their PPC advertising services encompass Google Ads, Bing Ads, and social media advertising, and their social media management services cover platforms such as Facebook, Instagram, Twitter, and LinkedIn. In addition, Get More Traffic offers email marketing services that can help clients reach their target audience and boost their customer engagement. Their website design and development services involve creating customized websites that are optimized for speed, mobile responsiveness, and user experience. Overall, the goal of Get More Traffic is to help businesses increase their online visibility and attract more customers. They have a team of experienced professionals who are dedicated to providing high-quality services to their clients.

Ghost Writer Experts

Complete Range Of Ghostwriting Services

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555 California Street, Suite 4925, San Francisco

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10 - 49

Inside Service Listing

$25/hr

Inside Service Listing

$1,000+

Ghost Writer Experts is one of the leading publication service provider for authors and editors around the globe. With more than 100,000+ books been released every year, Ghost Writer Expert's objective is to provide the author society with the best and reliable publishing services.

GKMT IT

Top Mobile App and web Development Company

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Office 406, Govardhan Sky, Khatipura, Jaipur

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15 - 20

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$40/hr

Inside Service Listing

$50 - $100

GKMT IT is an IT-based firm communicating top-notch Website & App Development Company in Jaipur, Graphics & UI/UX Designing, and Digital Marketing indoor your budget cost and pronounced by the dream of creating the fittest for the world with the tardiest technology. Our company consistently sharpens on the product quality on time. delivering the best in the industry.  GKMT IT FellowshipMotto is ” Say | Commit | Deliver,” which hunts after to be in presence of everything so our team is regularly updated towards the night-loving technology in the market so we can supply the best use to the customer whatever we have committed. We are appreciative of the client who has believed in us and we are contemplating seeing new clients in our family. Our customers give us a brief and our artistic team serves happily to produce a handsome design according to their settlement.   We Basically Deal in IT Services such as:- 1) Web Development - WordPress, PHP, Codeignitor, CakePHP, Laravel, Python, JS, Shopify 2) Graphics & UI/UX Designing - Logo, Banner, Broucher, Flyer, Catalog, Package design, Mobile App Screen Design, PSD, Social Media Creatives, Infographics, Website Assets, Brand identity, Cover Arts, Magazine, Letterhead, Business card, Web Design and many more 3) Digital Marketing - Backlink, bookmarking, Profile Submission, Ranking, Onpage SEO, Offpage SEO, Optimization, and many more. 4) Mobile App Development - Android, iOS, Native, Hybrid, Flutter 5) Content Writing - Article writing, Blog Writing, Website Content, SEO Writing, Academic Content, and many more 6) Google Adwords/PPC 7) Social Media Marketing - Facebook, Linkedin, Twitter, Instagram, Pinterest, Youtube We provide time-bound delivery and quite a sensitive budget. We commit to Looking forward to hear from you

Globant

Building a New Way of Being Digital

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Inside Service Listing

Ingeniero Butty 240, 9° Piso, Buenos Aires

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10,000+

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$25/hr

Inside Service Listing

$5,000+

We are a provider of technological services that are born digital. We are committed to creating the future of digital existence. By utilising the potential of artificial intelligence for business improvement, we wish to assist our clients in establishing an emotional connection with customers and staff. We are the intersection of scale, engineering, design, and innovation.There are more than 11,800 of us working for organisations like Google, Linkedin, BBVA, EA, Coca-Cola, and others across 17 countries.According to the IDC MarketScape research, we are the global leaders in providing consulting services for digital strategy (2016 and 2017)Harvard, MIT, and Stanford all used us as a case study in business.We participate in the Cybersecurity Technology Accord (2019)

Globiz Technology

Website and Mobile App Development Company

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2nd Floor, Plot No. 13067, Lane No. 11, Vishwakarma Colony, Opp. Industrial Estate B, Ludhiana- 141003, Punjab (INDIA), Ludhiana

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40+

Inside Service Listing

$1/hr

Inside Service Listing

$100+

Globiz Technology Inc. - A leading web and mobile app development company specializing in creating innovative solutions for businesses worldwide.

Globotech Solutions

Globotech Solutions Provides Expert Web Development and Digital Marketing Services in the USA for Unparalleled Success!

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8105 Rasor Blvd, Plano, TX 75024, United States, Plano

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50 - 249

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$$100 - $149 / hr/hr

Inside Service Listing

$1,000+

At Globotech Solutions, we pride ourselves on delivering top-notch digital services tailored to meet your business needs. With a wealth of experience in website development and web design, we create visually stunning and highly functional websites that serve as the digital face of your brand. Our expertise in UI/UX design ensures that every user interaction is intuitive and engaging, driving customer satisfaction and loyalty. Our services extend to e-commerce website development and multi-channel integrations, where we help businesses establish and expand their online storefronts. Whether you need feature add-ons to enhance your site's capabilities or seamless integration across various digital platforms, we have the technical proficiency to make it happen. In the ever-evolving world of digital marketing, we provide comprehensive solutions including SEO and social media management to boost your online presence and drive traffic to your website. Our digital marketing strategies are data-driven and customized to meet your specific goals, ensuring maximum ROI. Choose Globotech Solutions for a partner who understands the digital landscape and is committed to helping your business thrive in an increasingly competitive market.

Glorywebs Creatives Pvt. Ltd.

Empowering Your Online Success, One Website at a Time.

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Inside Service Listing

6496, Terrace Court,, Harrisburg

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36+

Inside Service Listing

$40/hr

Inside Service Listing

$114+

Glorywebs Creatives Pvt. Ltd. builds suitable websites for companies and small businesses. We help these find customers online and sell more. Through what we make, our clients establish their credibility online and prove their worth. Glorywebs Creatives is a complete Web Solution Provider, located in Harrisburg USA, which provides full range of services like Website Design and Development, Mobile app development, Digital Marketing Services. Call us at 717-207-7706 for quick quote!

Go To Groww

Guaranteed Tactical Growth

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Inside Service Listing

A-75 LGF, Sector 35, Noida

Inside Service Listing

11 - 50

Inside Service Listing

$10/hr

Inside Service Listing

$500 - $50,000

Go To Groww is a Full-Service AI-based Digital Marketing Agency that serves clients across the world. Turn Your Digital Dreams into Reality. Our expert marketing team specializes in bespoke digital solutions, from Search Engine Optimization (SEO) to Social Media Optimization (SMO), Digital Ads to Paid Advertising, along with Content Marketing, E-mail Marketing, and much more. Leveraging cutting-edge strategies and technologies and integrating AI-based solutions, we drive your brand to the forefront of the digital space, ensuring unparalleled success. Ready to elevate your digital presence? Contact us today to ignite your path to digital domination.

Go4customer

We Put Your Customers First

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Inside Service Listing

Plot No. 197-198, Noida Special Economic Zone (NSEZ), Phase II, Noida 201 305, Noida

Inside Service Listing

1,000+

Inside Service Listing

$20/hr

Inside Service Listing

$100+

Go4Customer is one of the leading call center outsourcing companies delivering innovative, performance-driven and customer support solutions, across all industry segments. By using next generation technology, comprehensive insights, and industry experts for each account, we are able to offer a holistic approach, via voice, live chat, e-mail and social media management. With a combined experience of over 10 years in the global IT industry, the people behind Go4customer have extensive domain knowledge to provide customized solutions to businesses worldwide. It begins with understanding business requirements, comprehensive process documentation, gauging customer goalmouths and developing a tailored training program for industry-specific processes. 

Golden Shovel

Groundbreaking Economic Development Communications

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43 East Broadway, Little Falls

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10 - 49

Inside Service Listing

$25/hr

Inside Service Listing

$1,000+

You are the hero of your community because you build the economy. You put up a good fight to attract investment, jobs, a better quality of life, and solutions to workforce issues. You're in good hands with Golden Shovel Agency. We can guide you through the necessary processes and serve as the tool you need to be successful each and every time. We are a full-service marketing and communications firm with a focus on economic development. Our areas of expertise include web building, branding, marketing and advertising strategies, content generation, ad management, public relations, video production, and virtual reality. To improve the health of their local economy, we have worked with hundreds of communities all around the world to develop and tell their stories.

GoldSand Digital

London Digital Marketing Agency

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Inside Service Listing

Suite 120 The Pill Box 115 Coventry Road, London

Inside Service Listing

10 - 49

Inside Service Listing

$150/hr

Inside Service Listing

$10,000+

Awarded digital marketing company GoldSand Digital focuses on B2B and automotive.For our clients, we generate leads, develop powerful content strategy, and establish new revenue streams. Our customised programmes increase client engagement and generate new business.Get in touch with us right now if you're interested in acquiring new clients using cutting-edge digital techniques that are known to increase sales.

GoMaxoo

Maximize Your Business With Us.

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Inside Service Listing

202, Ankur Annex 2nd Floor, Scheme No. 54, Vijay Nagar, Indore

Inside Service Listing

10 - 49

Inside Service Listing

$49/hr

Inside Service Listing

$4,996+

  Gomaxoo is a comprehensive digital marketing solution providing advanced SEO services that can help businesses of all sizes achieve their online marketing objectives. Our team of experts has years of experience in various digital marketing areas, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. We take pride in providing our clients with customized solutions that meet their unique needs and goals. Whether you're looking to increase your website's visibility, drive more traffic to your site, or boost your leads and sales, we have the expertise and experience to help you achieve your objectives. At Gomaxoo, we understand the importance of staying ahead of the curve in the ever-evolving digital world. We stay up to date with the latest technologies and trends in marketing to ensure that we provide our clients with creative and efficient solutions that produce results. We take an open and collaborative approach to digital marketing, working closely with our clients to understand their specific challenges and goals. We provide regular updates and reports to keep our clients informed and engaged throughout the entire process. If you're looking for a complete digital marketing solution, look no further than Gomaxoo. Contact us today to learn more about our services and how we can help your business thrive in the digital age. Gomaxoo is a comprehensive digital marketing solution providing advanced SEO services that can help businesses of all sizes achieve their online marketing objectives. Our team of experts has years of experience in various digital marketing areas, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. We take pride in providing our clients with customized solutions that meet their unique needs and goals. Whether you're looking to increase your website's visibility, drive more traffic to your site, or boost your leads and sales, we have the expertise and experience to help you achieve your objectives. At Gomaxoo, we understand the importance of staying ahead of the curve in the ever-evolving digital world. We stay up to date with the latest technologies and trends in marketing to ensure that we provide our clients with creative and efficient solutions that produce results. We take an open and collaborative approach to digital marketing, working closely with our clients to understand their specific challenges and goals. We provide regular updates and reports to keep our clients informed and engaged throughout the entire process. If you're looking for a complete digital marketing solution, look no further than Gomaxoo. Contact us today to learn more about our services and how we can help your business thrive in the digital age.

Goodman Lantern

corporate script writing

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Inside Service Listing

2235 West 23rd Street, New York

Inside Service Listing

5 - 10

Inside Service Listing

$10/hr

Inside Service Listing

$10 - $100

Goodman Lantern provides native English content writing services that help businesses sell better and grow faster. Our writing team consists of native English speakers with highly sought-after skill sets, including marketing, branding, SEO, and social media.   We help our clients to establish a recognisable brand and develop content that will help them to influence their audience, make sales, and create brand awareness. Our tech team is backed by experience in full-stack software development, helping businesses enhance their marketing capabilities.

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What is content marketing? Why your brand needs content marketing?

Content marketing is the strategy of consistently creating and sharing relevant and engaging content to attract and retain an audience. The aim is to convert this audience into potential customers for the company or the brand. The key difference between content marketing and other forms of advertising is that the content created and shared should be of tangible value to the audience with whom it is shared. This element of value that the content brings to the audience makes content marketing unique and makes the audience want to consume the content. Content marketing is often considered to be the present and future of marketing and is necessary for all other forms of marketing. For example, strong content is often the basis for a successful SEO strategy, social media strategy, PPC strategy, PR strategy, and any other form of inbound marketing strategy. So why is content marketing growing in popularity worldwide, and what advantages can it bring to your brand?

Content marketing, when done right, can benefit a brand in a multitude of ways, such as,

  • Helps build a strong brand image: In today's competitive market, where thousands of brands are vying for consumers' attention, establishing a strong brand identity is paramount.
  • Helps retain an audience base: One of the biggest challenges nowadays is building a loyal audience base for your brand who keeps coming back to your brand. In an age where consumers switch loyalties at the drop of a hat, content marketing can help bring a loyal audience base to the brand.
  • Helps capitalize on organic search: Any marketing strategy that capitalizes on organic search and advertising is beneficial over a strategy dependent on paid search. Content marketing, when done right, can be the most significant source of organic search and advertising for a brand.
  • Cost-effective strategy: Apart from being one of the most cost-effective strategies because it capitalizes on organic and earned media over paid media, it also has a high ROI. Research has shown that content marketing is 62 percent cheaper than traditional marketing methods and 3x times more effective in generating leads.

Types of content marketing

To better understand content marketing and the implementation of content marketing in your business, let's take a look at the types of content marketing strategies.

  • Blogs: Blogs are one of the most popular forms of content marketing as they serve as a direct and informal means of communication with the audience. Not only do they create awareness about the brand and help establish a strong brand image, but they also help increase engagement with the audience creating a loyal audience base.
  • Infographics: The USP of infographics is that it can easily convey even the most complex and technical ideas to its target audience with the help of illustrations and pictures.
  • Videos: Videos are one of the most popular and consumed forms of online content. According to statistics, adults in the US spent 3.5 hours per day watching videos online in 2020. Therefore, an aptly timed and captivating video can gain much traction and interest online, generating buzz for the brand.
  • Webinars: Webinars are a potent content marketing tool because if the webinar is well structured and relevant, it can keep the audience engaged for an extended period. Achieving this can be challenging in today's fast-paced social media world, where the audience's attention span is rapidly decreasing.
  • Case Studies: Case studies can help demonstrate your company’s expertise in your domain of service and also help showcase successful prior projects and client testimonials.

Thus, content marketing can take many forms, and the key to a successful strategy is to determine which form of content works best with your target audience.

What does a content marketing company do?

An experienced content marketing agency will help create and implement a well-rounded, streamlined marketing strategy for your business. The agency will have a team of professional content writers, editors, illustrators, graphic designers, videographers, and consultants who will help craft a strategy that best suits your business or brand. The services of a content marketing agency can be categorized into three phases,

  • Creating a strategy: They will help craft a strategy that meets your needs and requirements and can help you attain your goals.
  • Implementation of the strategy: The agencies will take care of the content creation aspect and will ensure content is shared on your social media platforms consistently.
  • Monitoring: As the final step, the agency will also constantly monitor the strategy, make necessary modifications and report back to you with pre-determined metrics so that you can assess the performance of the campaign.

Successful Content Marketing: how does a content marketing expert do it correctly?

To maximize the benefits and get the best out of content marketing, there needs to be a well-defined plan of action and a strategy. Let’s take a look at how an experienced content marketing agency crafts and executes an effective content marketing strategy.

  • Establishing the goals: The content marketing agency will work with the client closely to understand the needs and requirements of the clients and develop well-defined goals and metrics for the strategy. For example, the strategy's objectives could be establishing the brand's image, generating leads, increasing sales, etc.
  • Identify the target audience:  Before executing the strategy, the marketer must identify the target audience for the campaign. Targeting audience by segmenting the population and identifying the most profitable and attractive segments.
  • Topic & Keyword research:  Keyword research will help us better understand the target audience and how they search online for the products and services. Keyword research is essential to lay the foundation of a successful content marketing strategy.
  • Analyze the existing strategy: By reviewing and analyzing the strategy already in place, you can gain valuable insights and data points about the target audience and their preferences. For example, reviews on content and keywords help you understand engagement and trends your user used while interacting.
  • Create a strategy: The next step is to devise a well-rounded and coherent strategy based on all the analysis and research undertaken up until now. Factors such as which social media platform to use, what type of content to share, and the promotion methods should be determined.
  • Establish the schedule: One of the key elements behind the success of any content marketing strategy is the consistency with which the content is shared online. Therefore, it is crucial to plan content posting on your platform wisely. 
  • Implement the strategy: The next step is to implement the planned strategy keeping in mind all the objectives that have been determined. The strategy should reflect the keyword research, the analysis of the previous strategy, and, most notably, the campaign's goals. Once the content is created and shared online, promoting it to increase its reach is also essential.
  • Monitor the strategy: The final and most crucial step is to monitor the strategy regularly once it has been implemented. It can help the content marketing team fine-tune the strategy and make any necessary modifications or changes to make it more effective.

10 best content marketing tools used by expert digital content marketers

There are ample resources online that can help with content creation and make your overall strategy more efficient and streamlined. Let's look at a few of the best content marketing tools online that content marketing experts use.

  • Google Trends: Google Trends, which is one of Google's free offerings, is a powerful tool that analyzes search queries in its search engine across regions and languages and shows how popular specific keywords are over time.
  • Google Analytics: Another one of Google's free offerings, Google Analytics is a web analytics service that offers key insights about a site's visitors and their behavior.
  • BuzzSumo: BuzzSumo is a cloud-based platform that provides valuable insights regarding content trends in every industry. It is an ideal platform for content creators and marketers to help them keep a pulse on the industry.
  • Keywords Everywhere: A tool that can help with keyword research and SEO, Keywords Everywhere is a browser add-on that shows monthly search volume, cost-per-click, etc.
  • Statista: Statista collects and compiles data from government databases, scientific journals, and other research publications making it a one-stop destination for all statistical and data needs.
  • Clearscope: Clearscope is a content optimization tool that grades written content on parameters such as keyword density, word count, header, etc., and gives it a readability score.
  • Ahrefs: Ahrefs is a powerful content measurement tool used by SEO and content creators for link building, keyword research, competitor analysis, rank tracking, and site audits.
  • StoryChief: This app is often considered an all-in-one app that allows users to publish articles, promote them on social media and measure the marketing campaign's success all from one platform.
  • Canva: No content marketing list will be complete without it featuring Canva, one of the best content design and video tools available online. Its easy-to-use interface makes it ideal even for beginners and amateurs.
  • Help a B2B Writer: A one-of-a-kind platform that allows content writers and strategists to reach out and collaborate with subject matter experts to help write quality and accurate content.

How much does a content marketing agency cost for its services?

The services offered by a professional content creation agency can vary anywhere from $ 8000 to $ 40,000 per month, depending on the size of your business and the complexity of the campaign. For example, for a small business, the services of a content marketing firm will cost around $ 8000 - $ 10,000, whereas for a medium-sized business, it will cost $ 15,000 - $ 40,000, and for an enterprise company, it will cost $ 40,000 +. The overall cost of hiring a content marketing agency for your business will be determined by several factors such as the campaign's duration, the movement's complexity, the tools and technology used, etc.

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