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Top Social Media Marketing Companies | 2024

Statistics show that there are around 4.48 billion active social media users worldwide—more than half of the world's population. As a result, social media is becoming the biggest platform for businesses and brands to connect with, interact with, and convert their audiences into potential customers. Today, social media is the platform of choice for marketers everywhere because it has a reach that no other marketing strategy, like television commercials or newspaper ads, can match. A skilled and knowledgeable social media marketing agency can assist you with developing and implementing an effective social media plan that can lead to business growth, leads, and an increase in revenue. To assist you in developing your social media marketing strategy, Selected Firms has put together a list of the best social media marketing companies.

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List of Best Social Media Marketing Companies | Top Social Media Marketing Agencies

From the Future

World-Class Technical SEO, UX, and Social Media

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0.0 (0 Reviews)

Inside Service Listing

448 N 10th St 401, Philadelphia

Inside Service Listing

10 - 49

Inside Service Listing

$200/hr

Inside Service Listing

$100,000+

With clients in almost every industry, From The Future ("FTF") is a World-Class Digital Strategy Agency with a competitive edge in SAAS, eCommerce, and Professional Services.Our ideal customer has yearly revenue of at least $50 million and aims to dominate its market with an integrated strategic approach that combines SEO, social media marketing, and UX design that is unmatched in the industry.

Front Desk Helpers

Boost revenue with Business Processes Optimization

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0.0 (0 Reviews)

Inside Service Listing

, Old Bridge

Inside Service Listing

140 - 200

Inside Service Listing

$12/hr

Inside Service Listing

$1,000 - $100,000

We are a US IT and outsourcing company that works across different time zones and provides multi-location and multilingual remote business solutions. We are a woman-founded, woman-run business, founded in 2015 by Anjelika Alkhasyan. We work with companies across the US and Canada, providing remote IT services - App and Software Development, Engineering, Call Center and Business Telecommunication, Logistics and other services. Today, our company has more than 100 employees, distributed over 10 different departments: Customer Support, Call Center, Marketing and Sales, IT Support and Engineering, Accounting and Bookkeeping, Content Creation. We serve more than 100 000 minutes of phone calls every day and have been developing our own proprietary telecommunication cloud platform. Using this platform in combination with flexible human resources (HR) management, we can provide 65% lower hourly rates per remote employee than the leading competition. We also provide all the necessary settings, optimizing your company’s inside business processes (BPO).

Fuel Online

Rated Full Service Digital Agency since 1998

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0.0 (0 Reviews)

Inside Service Listing

101 Federal Street Suite 1900, Boston

Inside Service Listing

50 - 249

Inside Service Listing

$150/hr

Inside Service Listing

$50,000+

Fuel Online is a top-rated, full-service digital agency with over fifty valuable team members pulling together decades of internet marketing and search engine optimization expertise. With in-house efficiency, they provide customized digital strategies to drive powerful results for its clients and create a fast and adaptive digital landscape.

Futurealiti

WE CONVERT AN IDEA INTO REALITY

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Inside Service Listing

3415 South Sepulveda Blvd, Suite 1100, Los Angeles, CA 90034, California City

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11 - 40

Inside Service Listing

$$25/hr

Inside Service Listing

$1,000 - $2,000

Futurealiti is a leading VR/AR, Metaverse, Game, Web & Mobile App development company with an award-winning team. The main aim of Futurealiti is to develop a Client-Focused, Customer-Centric, and Flexible Web and App solution for their clients so they can scale their business upto 10x times. 

Geek Informatic & Technologies Private Limited

Result-Driven Marketing Agency

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0.0 (0 Reviews)

Inside Service Listing

Bestech Business Tower, Tower- A, Unit no. 206, Level - II, Sector 66, Mohali

Inside Service Listing

100+

Inside Service Listing

$30/hr

Inside Service Listing

$1,000,000+

GeekTech provides a full suite of digital marketing, web/mobile app design, development solutions, and services to elevate brands. Our firm commitment to client profitability and long-term client relationships has helped our agency grow steadily since our inception in the market. https://geekinformatic.com/

Geek Web Solution

Best it services provider company in Gujarat, India

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0.0 (0 Reviews)

Inside Service Listing

, Surat

Inside Service Listing

50+

Inside Service Listing

$25/hr

Inside Service Listing

$1,000+

Geek Web Solution is the best IT company in India that provides website development and website design services and also provides website development services providing like PHP, Wordpress, e-commerce, and blog website, and also provides web design services to reduce error and increase website speed in Google

Get More Traffic

Affordable Digital Marketing Gold Coast

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0.0 (0 Reviews)

Inside Service Listing

Level 4, 12-14 Marine Parade, Gold Coast

Inside Service Listing

50 - 80

Inside Service Listing

$75/hr

Inside Service Listing

$500+

Get More Traffic is a digital marketing agency based on the Gold Coast, Queensland, Australia. The company provides a range of services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media management, email marketing, and website design and development. Their SEO services include keyword research, on-page optimization, link building, and local SEO. Their PPC advertising services encompass Google Ads, Bing Ads, and social media advertising, and their social media management services cover platforms such as Facebook, Instagram, Twitter, and LinkedIn. In addition, Get More Traffic offers email marketing services that can help clients reach their target audience and boost their customer engagement. Their website design and development services involve creating customized websites that are optimized for speed, mobile responsiveness, and user experience. Overall, the goal of Get More Traffic is to help businesses increase their online visibility and attract more customers. They have a team of experienced professionals who are dedicated to providing high-quality services to their clients.

Get My Sites

Moving Brands Forward

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0.0 (0 Reviews)

Inside Service Listing

371 HOES LANE, SUITE 200 – #236, PISCATAWAY, NJ 08854, Canandaigua

Inside Service Listing

50 - 100

Inside Service Listing

$20/hr

Inside Service Listing

$1,000 - $1,500

Get My Sites is a US-based Web Development  and Digital Marketing Agency. We provide Creative Online Advertising Services like, Ecommerce Marketing, branding, SEO, SMM, SMO, Email marketing and CMS development services. We do this by creating, renewing, and managing websites and our smart digital marketing experts help you stay relevant to your audience by boosting organic and inorganic (paid).Hire us to push your brand ahead.

GEXTON LLC

The Crowning Jewel of Business

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0.0 (0 Reviews)

Inside Service Listing

7901 4TH ST N STE 300 ST.PETERSBURG, FL. US, Saint Petersburg

Inside Service Listing

20 - 40

Inside Service Listing

$20/hr

Inside Service Listing

$300 - $5,000

GEXTON, a solutions-focused company established in 2000. The company is registered in USA and is 100% EOU (Export Oriented Unit). We provide complete business solutions, which enables businesses to leverage leading-edge technology to gain sustainable competitive advantages in todays marketplace. We are known for our talent, passion, work ethic and building ongoing long term relationships and commitment through support and maintenance. A good team is significant to the success of any business. GEXTON takes pride in having a trustworthy and sturdy team of more than 30 members. Since our founding, we have worked with the best in the industry. Our turn-around time is the most minimal and we assure reply within 1 business day. The company stands ahead for its brilliant work in the field of Website, Mobile Apps, Software, Graphics, and Online marketing. We specialize in advertising and marketing of business entities. We help clients to plan and create strategies that will enhance their competitiveness and produce measurable results. Our process has been designed and proven to produce the greatest results in the shortest amount of time. GEXTON boasts of umpteen numbers of clients, primarily located in various towns and cities of the USA, Canada, UK, Australia, Belgium, South Africa, UAE, and Australia. We are committed to delivering the highest quality of work because we know what the client wants. We provide them the perfect solution to take their business to the next level.

GKM IT Private Limited

Tech Partner - Cloud, web, mobile & enterprise dev

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0.0 (0 Reviews)

Inside Service Listing

Durga Nursery Road, Udaipur

Inside Service Listing

10 - 49

Inside Service Listing

$25/hr

Inside Service Listing

$5,000+

The company that develops apps with the fastest growth is GKMIT. We go deeply into our client's business to identify their target market and business sector. We create excellent mobile and online applications that work for you, automate the entire business, and make it available anytime, anywhere using both standard research methods and our own exclusive research. Our obsessively focused engineers stop at nothing to provide you with mobile apps and support services that meet your needs. Because we are aware of the financial limitations, we maintain the project's budget and adhere to the deadlines. Since our inception, our clients have received investment and numerous prizes, and we have created more than 30 apps specifically for startups.

GKMT IT

Top Mobile App and web Development Company

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Inside Service Listing

Office 406, Govardhan Sky, Khatipura, Jaipur

Inside Service Listing

15 - 20

Inside Service Listing

$40/hr

Inside Service Listing

$50 - $100

GKMT IT is an IT-based firm communicating top-notch Website & App Development Company in Jaipur, Graphics & UI/UX Designing, and Digital Marketing indoor your budget cost and pronounced by the dream of creating the fittest for the world with the tardiest technology. Our company consistently sharpens on the product quality on time. delivering the best in the industry.  GKMT IT FellowshipMotto is ” Say | Commit | Deliver,” which hunts after to be in presence of everything so our team is regularly updated towards the night-loving technology in the market so we can supply the best use to the customer whatever we have committed. We are appreciative of the client who has believed in us and we are contemplating seeing new clients in our family. Our customers give us a brief and our artistic team serves happily to produce a handsome design according to their settlement.   We Basically Deal in IT Services such as:- 1) Web Development - WordPress, PHP, Codeignitor, CakePHP, Laravel, Python, JS, Shopify 2) Graphics & UI/UX Designing - Logo, Banner, Broucher, Flyer, Catalog, Package design, Mobile App Screen Design, PSD, Social Media Creatives, Infographics, Website Assets, Brand identity, Cover Arts, Magazine, Letterhead, Business card, Web Design and many more 3) Digital Marketing - Backlink, bookmarking, Profile Submission, Ranking, Onpage SEO, Offpage SEO, Optimization, and many more. 4) Mobile App Development - Android, iOS, Native, Hybrid, Flutter 5) Content Writing - Article writing, Blog Writing, Website Content, SEO Writing, Academic Content, and many more 6) Google Adwords/PPC 7) Social Media Marketing - Facebook, Linkedin, Twitter, Instagram, Pinterest, Youtube We provide time-bound delivery and quite a sensitive budget. We commit to Looking forward to hear from you

Globant

Building a New Way of Being Digital

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Ingeniero Butty 240, 9° Piso, Buenos Aires

Inside Service Listing

10,000+

Inside Service Listing

$25/hr

Inside Service Listing

$5,000+

We are a provider of technological services that are born digital. We are committed to creating the future of digital existence. By utilising the potential of artificial intelligence for business improvement, we wish to assist our clients in establishing an emotional connection with customers and staff. We are the intersection of scale, engineering, design, and innovation.There are more than 11,800 of us working for organisations like Google, Linkedin, BBVA, EA, Coca-Cola, and others across 17 countries.According to the IDC MarketScape research, we are the global leaders in providing consulting services for digital strategy (2016 and 2017)Harvard, MIT, and Stanford all used us as a case study in business.We participate in the Cybersecurity Technology Accord (2019)

Globiz Technology

Website and Mobile App Development Company

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Inside Service Listing

2nd Floor, Plot No. 13067, Lane No. 11, Vishwakarma Colony, Opp. Industrial Estate B, Ludhiana- 141003, Punjab (INDIA), Ludhiana

Inside Service Listing

40+

Inside Service Listing

$1/hr

Inside Service Listing

$100+

Globiz Technology Inc. - A leading web and mobile app development company specializing in creating innovative solutions for businesses worldwide.

Globotech Solutions

Globotech Solutions Provides Expert Web Development and Digital Marketing Services in the USA for Unparalleled Success!

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Inside Service Listing

8105 Rasor Blvd, Plano, TX 75024, United States, Plano

Inside Service Listing

50 - 249

Inside Service Listing

$$100 - $149 / hr/hr

Inside Service Listing

$1,000+

At Globotech Solutions, we pride ourselves on delivering top-notch digital services tailored to meet your business needs. With a wealth of experience in website development and web design, we create visually stunning and highly functional websites that serve as the digital face of your brand. Our expertise in UI/UX design ensures that every user interaction is intuitive and engaging, driving customer satisfaction and loyalty. Our services extend to e-commerce website development and multi-channel integrations, where we help businesses establish and expand their online storefronts. Whether you need feature add-ons to enhance your site's capabilities or seamless integration across various digital platforms, we have the technical proficiency to make it happen. In the ever-evolving world of digital marketing, we provide comprehensive solutions including SEO and social media management to boost your online presence and drive traffic to your website. Our digital marketing strategies are data-driven and customized to meet your specific goals, ensuring maximum ROI. Choose Globotech Solutions for a partner who understands the digital landscape and is committed to helping your business thrive in an increasingly competitive market.

Glorywebs Creatives Pvt. Ltd.

Empowering Your Online Success, One Website at a Time.

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0.0 (0 Reviews)

Inside Service Listing

6496, Terrace Court,, Harrisburg

Inside Service Listing

36+

Inside Service Listing

$40/hr

Inside Service Listing

$114+

Glorywebs Creatives Pvt. Ltd. builds suitable websites for companies and small businesses. We help these find customers online and sell more. Through what we make, our clients establish their credibility online and prove their worth. Glorywebs Creatives is a complete Web Solution Provider, located in Harrisburg USA, which provides full range of services like Website Design and Development, Mobile app development, Digital Marketing Services. Call us at 717-207-7706 for quick quote!

Go To Groww

Guaranteed Tactical Growth

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0.0 (0 Reviews)

Inside Service Listing

A-75 LGF, Sector 35, Noida

Inside Service Listing

11 - 50

Inside Service Listing

$10/hr

Inside Service Listing

$500 - $50,000

Go To Groww is a Full-Service AI-based Digital Marketing Agency that serves clients across the world. Turn Your Digital Dreams into Reality. Our expert marketing team specializes in bespoke digital solutions, from Search Engine Optimization (SEO) to Social Media Optimization (SMO), Digital Ads to Paid Advertising, along with Content Marketing, E-mail Marketing, and much more. Leveraging cutting-edge strategies and technologies and integrating AI-based solutions, we drive your brand to the forefront of the digital space, ensuring unparalleled success. Ready to elevate your digital presence? Contact us today to ignite your path to digital domination.

Go4customer

We Put Your Customers First

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0.0 (0 Reviews)

Inside Service Listing

Plot No. 197-198, Noida Special Economic Zone (NSEZ), Phase II, Noida 201 305, Noida

Inside Service Listing

1,000+

Inside Service Listing

$20/hr

Inside Service Listing

$100+

Go4Customer is one of the leading call center outsourcing companies delivering innovative, performance-driven and customer support solutions, across all industry segments. By using next generation technology, comprehensive insights, and industry experts for each account, we are able to offer a holistic approach, via voice, live chat, e-mail and social media management. With a combined experience of over 10 years in the global IT industry, the people behind Go4customer have extensive domain knowledge to provide customized solutions to businesses worldwide. It begins with understanding business requirements, comprehensive process documentation, gauging customer goalmouths and developing a tailored training program for industry-specific processes. 

GoldSand Digital

London Digital Marketing Agency

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Inside Service Listing

Suite 120 The Pill Box 115 Coventry Road, London

Inside Service Listing

10 - 49

Inside Service Listing

$150/hr

Inside Service Listing

$10,000+

Awarded digital marketing company GoldSand Digital focuses on B2B and automotive.For our clients, we generate leads, develop powerful content strategy, and establish new revenue streams. Our customised programmes increase client engagement and generate new business.Get in touch with us right now if you're interested in acquiring new clients using cutting-edge digital techniques that are known to increase sales.

GoMaxoo

Maximize Your Business With Us.

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0.0 (0 Reviews)

Inside Service Listing

202, Ankur Annex 2nd Floor, Scheme No. 54, Vijay Nagar, Indore

Inside Service Listing

10 - 49

Inside Service Listing

$49/hr

Inside Service Listing

$4,996+

  Gomaxoo is a comprehensive digital marketing solution providing advanced SEO services that can help businesses of all sizes achieve their online marketing objectives. Our team of experts has years of experience in various digital marketing areas, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. We take pride in providing our clients with customized solutions that meet their unique needs and goals. Whether you're looking to increase your website's visibility, drive more traffic to your site, or boost your leads and sales, we have the expertise and experience to help you achieve your objectives. At Gomaxoo, we understand the importance of staying ahead of the curve in the ever-evolving digital world. We stay up to date with the latest technologies and trends in marketing to ensure that we provide our clients with creative and efficient solutions that produce results. We take an open and collaborative approach to digital marketing, working closely with our clients to understand their specific challenges and goals. We provide regular updates and reports to keep our clients informed and engaged throughout the entire process. If you're looking for a complete digital marketing solution, look no further than Gomaxoo. Contact us today to learn more about our services and how we can help your business thrive in the digital age. Gomaxoo is a comprehensive digital marketing solution providing advanced SEO services that can help businesses of all sizes achieve their online marketing objectives. Our team of experts has years of experience in various digital marketing areas, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. We take pride in providing our clients with customized solutions that meet their unique needs and goals. Whether you're looking to increase your website's visibility, drive more traffic to your site, or boost your leads and sales, we have the expertise and experience to help you achieve your objectives. At Gomaxoo, we understand the importance of staying ahead of the curve in the ever-evolving digital world. We stay up to date with the latest technologies and trends in marketing to ensure that we provide our clients with creative and efficient solutions that produce results. We take an open and collaborative approach to digital marketing, working closely with our clients to understand their specific challenges and goals. We provide regular updates and reports to keep our clients informed and engaged throughout the entire process. If you're looking for a complete digital marketing solution, look no further than Gomaxoo. Contact us today to learn more about our services and how we can help your business thrive in the digital age.

Gowide Solutions

Delivering Technology Solutions with Passion

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0.0 (0 Reviews)

Inside Service Listing

Level 30, 35 Collins Street, Melbourne

Inside Service Listing

50 - 100

Inside Service Listing

$100/hr

Inside Service Listing

$5,000 - $500,000

At Gowide, we're architects of digital transformation. Our expertise spans SAP, Commercetools, and Salesforce, enabling us to craft seamless solutions that redefine businesses. As dedicated consultants, we guide you through every step, optimizing your journey into the cloud and beyond. Digital Transformation: We propel businesses into the future, leveraging cutting-edge technologies to reshape strategies, operations, and customer experiences. SAP: Our SAP specialists orchestrate innovative solutions, aligning your systems with growth objectives for sustainable success. Commercetools: Elevate commerce with our commercetools mastery, enhancing customer engagement across dynamic platforms. Salesforce: Seamlessly manage customer relationships and empower teams with Salesforce solutions tailored to your unique needs. Consulting: Our expert consultants become your partners in growth, providing insights and strategies that drive tangible results. Cloud Solutions: Step into the cloud with confidence. We design, migrate, and optimize cloud environments for unparalleled scalability and efficiency. Web & App Development: From sleek websites to immersive apps, we craft digital experiences that captivate, engage, and convert. Digital Marketing: Propel your brand forward with data-driven strategies. We optimize campaigns for maximum impact and ROI. At Gowide, we're not just service providers; we're collaborators dedicated to your success. Join us on the journey of transformation. Your tomorrow starts here.

GoXwide

Elevate Your Online Presence with GoXwide: Your Trusted Website Design & Development Company in Australia

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0.0 (0 Reviews)

Inside Service Listing

Level 30, 35 Collins Street,, Melbourne

Inside Service Listing

1 - 20

Inside Service Listing

$150/hr

Inside Service Listing

$3,000+

Welcome to GoXwide, your premier destination for comprehensive digital solutions in Australia. As a leading web design and development company, we specialize in crafting exceptional online experiences that resonate with your target audience and drive business growth. At GoXwide, we understand the dynamic nature of the digital landscape. Our expert team is committed to delivering cutting-edge solutions that encompass a wide range of services. From creating visually captivating websites to developing high-performing mobile applications, we ensure that your brand stands out in the crowded online world.

Gravitas

B2B Lead Generation - Guaranteed Results

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0.0 (0 Reviews)

Inside Service Listing

71-75 Shelton St, London

Inside Service Listing

2 - 9

Inside Service Listing

$100/hr

Inside Service Listing

$5,000+

If your B2B company requires sales, Gravitas.io creates and manages outbound email campaigns to produce a steady flow of leads. Before we begin, every target account is authorised, ensuring that every lead we produce is with an organisation you want to do business with. Our distinctive strategy for B2B email campaigns engages prospects and motivates a response.

Green Web Media

Digital Marketing Agency

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0.0 (0 Reviews)

Inside Service Listing

D-5, 2nd Floor, Sector-10, Noida, UP, India, Pincode-201301, Noida

Inside Service Listing

50 - 100

Inside Service Listing

$1000/hr

Inside Service Listing

$12,000 - $85,000

Green Web Media is an agency in the digital marketing field which has a worldwide reach and serves best to its capacity with quality web designing services, web development services, SEO optimization, Adwords Management, Social media Marketing. We have empowered many small and big businesses by creating their strong online presence in the highly competitive environment of digital marketing which has increased their customer base to a wide scale.

Grepix Infotech Pvt Ltd

A Journey Notion To Innovation

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0.0 (0 Reviews)

Inside Service Listing

E-30 Second Floor,  Sector 3,, Noida

Inside Service Listing

11 - 50

Inside Service Listing

$Hourly/hr

Inside Service Listing

$25 - $60

Grepix Infotech serves as a comprehensive destination for Mobile App Development, Website Development, and Digital Marketing services. Specializing in both ready-made and bespoke solutions, Grepix caters to the On-Demand Service Industry. Our extensive portfolio includes solutions for Taxis, Logistics, Delivery, Emergency Services, Road Assistance, Food Delivery, and more. We are committed to fostering enduring, harmonious relationships with our clients and customers, spanning regions such as Europe, the US, UK, India, and the Middle East. Our Areas of Expertise: Development of Mobile Applications Website Design and Development UI/UX Development Native and Cross-Platform Applications Internet of Things (IoT) Amazon Web Services (AWS) Cyber Security Services Digital Marketing (including SEO, SMO, SMM, ORM, and Content Writing) Explore our portfolio at https://www.grepixit.com/portfolio.html. Highlights of Our Achievements: Recognized as one of the top ten best mobile application development companies by Startup City Magazine. Named the 'Company of the Month' among the top ten innovative mobile app solution providers by Insights Success Magazine. Rated as a Top Mobile App Developer with a 5-Star Rating by GoodFirms. Further details at https://www.grepixit.com/achievement.html. Grepix has launched its On-Demand products, including a Taxi app, food delivery management akin to Doordash, and Restaurant Management similar to Yelp and Eat24. We have partnerships across various business domains such as on-demand delivery, medicine delivery, ambulance services, grocery delivery, car wash, tutoring, crane operations, bikes, trucks, plumbing services, household services, trucking & logistics, car rental, boats & cruises, on-demand bikes, autos, and chauffeur services

Gripped

A digital first sales & marketing agency

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0.0 (0 Reviews)

Inside Service Listing

38 Southwark Street, London

Inside Service Listing

10 - 49

Inside Service Listing

$25/hr

Inside Service Listing

$5,000+

Gripped assists entrepreneurs, sales executives, and marketing teams in gaining the confidence of potential clients and clients. We'll help you establish a presence in the market, convert the appropriate strangers into leads, and increase your ability to complete business in a world that is dominated by digital technology.

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What is social media marketing? Why is it essential for your business?

Social media marketing is the new buzzword for companies and businesses today, but what exactly is it? And how do businesses benefit from it? Social media marketing uses social media platforms to connect with potential customers, build a strong brand image, generate leads, and thus drive business growth. Social media marketing involves everything from creating and publishing content on social media platforms, interacting with followers, and running social media advertisements. It is all about connecting and interacting with your audience online to turn them into potential customers. The most commonly used platforms for social media marketing today are Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. With new platforms and features emerging by the day, social media marketing as a whole is constantly changing and evolving.

Social media marketing is a valuable strategy that can bring many advantages to businesses when used and capitalized upon adequately. First, let's consider why social media marketing is helpful for companies.

  • Social media is the biggest platform for brands and businesses to connect with their users: According to statistics, 90.4% of millennials (Age group: 26 – 41) and 77.5% of Generation Z (Age group: 42 -57) use social media actively.
  • Influence of social media on consumer behavior: Research has shown that 71 percent of consumers who have had a positive experience with a brand on social media are very likely to recommend the brand to their family and friends. Also,  81 percent of people use Instagram to research products and services.
  • Cost-effective tool: There are several tools and mediums available for brands to market and advertise their businesses; however, social media is the most cost-effective of all the options. Most of the time, setting up and running a social media account for a brand involves negligible to zero costs, and even when companies want to run paid ad campaigns, the ROI is relatively high.
  • Real-time feedback:  One of the most prominent features of social media marketing and other mediums of advertising and marketing not possess is the ability to get real-time reactions and feedback. Companies can gauge their audience's response to comments and engagement metrics by running a social media advertisement or campaign.

Different types of social media marketing

Social media marketing can divide into three categories,

  • Organic marketing: Organic marketing refers to the campaigns, advertisements, or content posted by a brand or business that automatically picks up views and engagement. A well-crafted social post that automatically draws users' attention and brings in engagement through shares and comments is an example of organic marketing.
  • Paid marketing: As evident from the name, paid marketing refers to the content and advertisements the company pays for to increase its reach and attract the attention of social media users. Sponsorships, YouTube ads, collaborations with influencers, and PPC campaigns are all examples of paid marketing.
  • Earned Marketing: In layman's language, earned marketing can be word-of-mouth marketing. Any engagement company or brand generates automatically from its users is called earned media. Customers sharing product reviews, user experiences, or positive feedback are all examples of earned marketing.

Social media marketing is more than running a Facebook or Instagram ad campaign or constantly uploading pictures on a brand’s official page. Let’s take a look at the different forms that social media marketing can take,

  • Content Marketing: Content marketing focuses on consistently creating relevant and attractive content to attract and build an audience base. The ultimate aim is to convert this dedicated audience base into profitable customers. Webinars, blogs, e-books, and educational videos are content marketing examples.
  • Influencer Marketing: This type of marketing relies upon endorsements, product mentions, or product placements from social media influencers. A social media influencer is a person with an active follower base with whom they actively engage. In addition, and most importantly, the influencer has the power or capability to influence the purchasing behavior of their audience.
  • Sponsorships: Sponsorships refer to financial or in-kind support by a business or a brand to a particular event, sports team, organization, or charity to attain specific business objectives. The advantages that a company or brand aims to gain from sponsorship help create a solid brand image, positive word-of-mouth, increased publicity, and increased sales.
  • Community Building: Social media community building is the process of building a bond with people with a common interest around a particular product, brand, or activity with the help of active and consistent engagement. The most significant advantage of community building is that by engaging followers in active conversation, brands and companies can gain valuable insights and feedback regarding their products and services.

These are a few of the most common popular forms of social media marketing. However, with social media constantly evolving with new platforms, apps, and trends, this list will keep expanding with more recent forms of social media marketing.

Signs your business needs a professional social media management company

Social media marketing, when implemented and carried out right, can benefit numerous benefits to a business. However, the key is to ensure that your business has a sound strategy to leverage the advantage that social media can bring to a business. Here are the top signs that your business needs a professional social media management company,

  • Lack of a strategy: Social media accounts or channels where you constantly post or upload images are insufficient. To generate engagement and consistently grow your following, it is necessary to have a coherent strategy and clear-cut goals and objectives.
  • Engagement is minimal: One of the most significant KPIs to track the success of your social media campaign is the engagement it generates. If the comments, likes, or shares on your social media account or the content you share is low, then it indicates that your strategy needs a revamp.
  • Growth is stagnant: Because reaching out to potential customers is one of the most important aims of social media marketing, your followers or audience must grow consistently. If your growth has stagnated for an extended period, it may be time to bring in professional help.
  • Interaction rates are low: One of the unique features of social media is that it allows for real-time interaction with users and audiences online. As a result, social media users often ask queries or post complaints online on the brand's social media pages. Not responding quickly to such comments or not responding at all creates a wrong impression for the business.
  • Lack of conversions: Social media marketing aims to generate leads and increase the revenue for the business. A well-structured and implemented social media strategy will be able to show conversions enabling the company to measure the ROI. However, to achieve this, the social media strategy should involve coordination between the websites, the social media pages, and the landing pages.

Suppose your company's social media marketing strategy suffers from any of this. In that case, it may be time to hire a professional social media management company to take care of your social media strategy.

Benefits of hiring an expert social media management company

Besides crafting and executing a well-curated social media campaign for your business, an experienced social media marketing agency can bring many advantages. Some of the benefits of hiring an expert social media management company are,

  • Access to experts: By choosing to work with an experienced social media management company, you get to collaborate and work with professional social media strategists with prior experience and expertise in creating and executing well-rounded social media campaigns.
  • Knowledge of the latest trends and technologies: Social media management agencies know the pulse of social media and have knowledge of the latest trends and practices online. Hence, they can help craft the most effective campaigns to increase your growth and ROI. Most importantly, working with an experienced social media agency reduces your strategy's room for trial and error.
  • Brings in a fresh perspective: One of the most significant advantages of working with an external social media ad agency is that it brings a fresh and new perspective to the strategy. Conversely, the company will most likely miss out on this perspective by working with an in-house social media management team. Therefore, it is essential if the company aims to rebrand itself or overhaul its social media strategy.

What does a social media marketing agency do?

A social media firm will collaborate with you to comprehend your company's needs and gaps, pinpoint your target market, choose the social media platforms and channels that are most effective for your company, and develop a strategy that will broaden your audience and increase leads. A professional social media marketing agency will take care of everything from constantly creating and sharing content, monitoring and engaging with your followers, and reporting the results with predetermined metrics so that you can determine the campaign's effectiveness.

 

How to find the right social media marketing firm for your brand?

Finding the right social media marketing firm that perfectly suits your business is the first and crucial step in ensuring your social media marketing strategy succeeds. So how do we find the social media agency that best suits your needs and requirements?

  • Establishing your needs: The first step is knowing what your requirements from the social media agency are, i.e., what services you expect from them. To assess the campaign's efficiency, it is also essential to have a clear-cut idea of the project's end goals and aims, your budget, and your KPIs.
  • Finding the right agency: This is perhaps the most tricky and challenging part. This step involves doing due research, analyzing the hundreds of social media agencies online, and narrowing it down to the ones that suit your business best. Again, web directory sites like Selected Firms can help you with this step.
  • Asking the right questions: To find the right social media agency from amongst the ones that you have shortlisted, it is necessary to sit down with them and have one-on-one interaction. It is essential to ask whether they have worked on similar projects before and what parameters they use to measure the success of the project? Etc.  

By following these steps, you can find and hire the right social media marketing agency to capture your business's essence and create an effective social media strategy.

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