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Top PPC Companies | 2024

With the digital advertising space becoming more and more popular with businesses, the competition to grab the attention of internet users has also drastically increased. Hence nowadays, there is a need for a more nuanced and targeted method of attracting viewers to the company’s website and generating leads. And that’s where the PPC model of internet marketing or pay-per-click model comes in. The PPC model helps focus our resources on solid leads and helps increase the return on investment on your marketing campaign. With many advantages, the pay-per-click advertising model is fast becoming one of the most popular digital marketing methods.

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Best PPC Companies | Top Pay Per Click Agencies

Link Digital

Accelerate your business growth with Link Digital

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18 Mead Business Centre, Mead Lane, Hertfordshire

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9+

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$50-$99/hr

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$1,000+

Link digital are an established agency with a proven track record of delivering results for our clients.

LiteHub Canada

Innovative Digital Solutions

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0.0 (0 Reviews)

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5740 Ave Rembrandt, app. 710, Montreal

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2 - 8

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$25-$49/hr

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$1,000+

Based in Montreal, our agency combines experience with innovation to transform your ideas into digital reality. From creative design and intuitive UX/UI to powerful SEO strategies and effective SMM campaigns, we ensure your success on all fronts. Dedicated to excellence, we are willing to help you achieve your goals. FEATURED SERVICES: Web Development Google AdWords Social Media Marketing Photo/Video Production Full SEO UX/UI Design AI Integration Our Mission: Our mission is to empower businesses with the tools and strategies they need to succeed in the digital age. We deliver high-quality solutions customized for each client so they can stay ahead of the competition and achieve sustainable growth. Our Values: - Innovation: We embrace the latest technologies and continuously seek new ways to enhance our services. - Customer Focus: Our clients' success is our top priority, and we work closely with them to understand their needs and meet their expectations. - Excellence: We are committed to achieving the best possible results in each project. Why Choose Us? With more than 25 years of experience and a team of industry experts, we have the knowledge and the skills to deliver outstanding results.

Livestrong Technologies

ENHANCE YOUR BUSINESS WITH A CUTTING-EDGE NETSUITE SERVICE PROVIDER

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302 ABH Samruddhi, Opposite to Hanuman Mandir, Near Dream Castle, Makhmalabad Road, Nashik, Maharashtra 422003., Nashik

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50+

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N/A

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$0+

The best IT solutions to prepare your business for success. LiveStrong Technologies is a company that specializes in several types of software services (NetSuite, website, mobile app, etc.). With our high-quality software, we hope to improve people’s lives. As a result, our vision revolves around the key requirements for high-quality software. We attempt to give excellent software to our clients so that they can concentrate on their business rather than on the needs of others. LiveStrong Technologies based in Nasik, MH, India, has clients and operations in the United States, the United Kingdom, Canada, Australia, and India. Through our professional service model, LiveStrong Technologies helps businesses become more flexible and productive by integrating, implementing, and maintaining numerous cloud applications.

Loading Leads Marketing

Cultivating Leads with Digital Marketing

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0.0 (0 Reviews)

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3522 Scotland Rd, Chambersburg

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1 - 10

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$100-$149/hr

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$975 - $10,000

Loading Leads Marketing was founded to give small businesses visibility online, and offer them a trusted partner in their digtial journey. Our goal is to build our clients a 24/7 sales machine with their website. 

Localis

Las Vegas Local Search Marketing

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0.0 (0 Reviews)

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4045 Spencer Street, Suite 403, Las Vegas

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50 - 249

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$100-$149/hr

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$5,000+

A marketing company called Localis has two unique divisions, each of which has grown quickly during the past six years. The Internet Division focuses on Local SEO, Social Media Marketing, PPC Advertising, E-Mail Marketing, Optimized Website Design, and Local Business Consulting. We improve the internet visibility of your company so that customers can find you both online and offline.

Logical Position

Lake Oswego Marketing and Advertising Agency

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0.0 (0 Reviews)

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4350 Galewood St. Ste. 200, Lake Oswego

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10 - 49

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$100-$149/hr

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$5,000+

For businesses of every size, we are committed to offering performance-driven digital marketing strategies. Whether you are managing a local or international business, we are the PPC agency you require since we understand how crucial it is for you to compete online. Thousands of businesses have used our search engine marketing services, and we leverage our breadth of expertise to make any budget—no matter how big or small—work for your company's goals. We distinguish ourselves from our rivals by being open and treating each of our accounts with the respect they merit.

Logo Design Flux

Design & Development Agency

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0.0 (0 Reviews)

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535 Fifth Avenue 16th Floor, New York

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11 - 50

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$100-$149/hr

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$500 - $3,000

Logo Design Flux instigated its business functions with the aim of providing practical and definite corporate designs that are light on your investment and substantial to the design side. We are a graphic design, website design, and digital marketing agency fluxing since 2008. Logo Design Flux’s creative and robust team always produces a unique brand identity that reflects a brand's true essence, websites that provide a competitive advantage, and digital marketing strategies that drive revenue, generate sales, and acquire new customers.

Loud Coders

Where Digital Innovation Roars

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0.0 (0 Reviews)

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Sindhubhavan Road, Nr. Mango Hotel, Ahmedabad

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20 - 100

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< $25/hr

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$100 - $100,000

Our team at Loud Coders specializes in Flutter app development, with over three years of experience delivering high-performance, scalable apps for Android and iOS. We’ve successfully completed numerous projects across real estate, consultancy, finance, and other industries, combining robust functionality with an exceptional user experience. Why We’re the Right Fit: Proven Expertise: Skilled developers with deep knowledge of Flutter and Dart, adept at building apps with seamless navigation, efficient performance, and beautiful design. End-to-End Development: From requirement gathering and prototyping to development, testing, and deployment, we handle the entire process while keeping you in the loop. Agile and Flexible: Our agile approach ensures adaptability to changes and iterative improvements, providing the flexibility needed to align with your goals. Attention to Detail: Strong focus on UI/UX to ensure that every app is intuitive and engaging, helping users navigate easily and enjoy their experience. Recent Projects: RealApp: A real estate application designed for property listings, client management, and virtual property tours. It includes a comprehensive search and filter system and real-time chat functionality to connect buyers and sellers. Consultors: A consultancy app developed for booking and managing appointments, tracking consultancy hours, and secure payment processing. The app also features in-app messaging and feedback collection for improved client-consultant interaction. Next Steps: If you're looking for a team that delivers quality, meets deadlines, and is committed to your success, let’s connect. We’d love to discuss your project and how we can bring your vision to life. Looking forward to collaborating! Raj Founder, Loud Coders

MacVista

Next Level eMarketing

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2/216 Rajni Khand Sharda Nagar, Lucknow, Lucknow

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10 - 15

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$25-$49/hr

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$10,000 - $25,000

MacVista is a top-notch technology company that caters to businesses by deploying advanced technologies and innovative approaches. Our clients have rated us as the best in the industry. MacVista offers various services, including technology consulting, software development, digital marketing, and business development. We are always willing to help out with whatever needs your business needs. Our solutions are tailored to meet the specific needs of our clients, and we always strive to stay up-to-date with industry trends. Our skilled workers work onsite, offshore, and nearshore to provide software solutions for our customers.

Mad Fish Digital

Scalable Strategies for Values Driven Brands

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0.0 (0 Reviews)

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1305 NW 18th, Portland

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10 - 49

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$150-$199/hr

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$5,000+

A digital marketing company called Mad Fish Digital offers both B2B and B2C companies with personalised tactics. During the onboarding phase, we offer in-depth research and discovery that helps set up your marketing strategies for success. Comprehensive paid media, SEO, content marketing, design, and digital strategy are areas of expertise for our team. Since 2018, we have been a B Corp Certified company, and in 2021, we received a recertification score of 100.3. We are a values-driven company. Working with businesses searching for a marketing firm like ours that coordinates with internal teams allows us to flourish. For more information on how we've assisted folks just like you, read our evaluations.

MaMo TechnoLabs LLP

Innovations Unlimited

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0.0 (0 Reviews)

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, Vadodara

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10 - 20

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< $25/hr

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$1,000 - $100,000

MaMo Technolabs LLP is a well-established, diversified company that clients prefer for offshore software development of the highest caliber. We specialize in developing capabilities for building SaaS Products, Mobility Business Solutions as well as Paas implementation because we comprehend software compliance, scalability, IP security, and long-term relationship building. MaMo Technolabs LLP can construct the team you require and provide support for software development, testing, support, and maintenance of mission-critical web and mobile applications. With more than a decade of combined technical leadership and software development experience and a track record of delivering high-quality talent, managed services, and consulting, we assist our clients in building high-performing teams that generate long-term value. Our stringent customer and candidate engagement procedure ensures positive outcomes when helping current software and QA engineering teams to achieve optimum performance.

Maneksoft

Custom Software, Mobile App and Web Development Company

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4100 NW Loop 410, STE 200, San Antonio

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1 - 500

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$50-$99/hr

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$1+

Maneksoft specializes in creating customized software solutions for businesses and startups in the United States. With our 13+ years of experience, we build cutting-edge mobile and web app solutions that have given our clients a competitive edge and improved their business processes.   With 350+ tech teams, we have the experience and know-how to tackle challenging development tasks and meet project delivery dates. To create apps and solutions that are ready for the future, we use the newest tools and technology.   We serve a full range of industries with our innovative Web and Mobile App Development services, including Healthcare, eCommerce, Finance, Education, eLearning, Transportation Fintech, Sports, and more.   Here are some testimonials from our clients: https://www.maneksoft.com/all-clients   Our IT Software Development Services: Custom Software Development Services Web Design & Development Services Mobile App Development Service eCommerce Website Design & Development Services Digital Marketing Services IT Staff Augmentation Services   Our Expertise In the Latest Technologies & Platforms: Backend: .NET, Node, Ruby on Rails, JAVA , PHP Frontend: Angular, Vue, React Database: SQL Server, PosgreSQL, MySQL, MongoDB, Dynamo Cloud & DevOps: Amazon Web Services, Google Cloud, Jenkins, Docker, Azure, Kubernetes Mobility: iOS, Android, React Native, Flutter, Xamarin Testing: Selenium, Apache, TestRail, Postman Others: SharePoint, Power BI, Apache Kafka, Oracle Our process: Consulting and Ideation Design & Development Testing Support and Maintenance   Our procedure is flexible and tailored to your needs as well as the technologies we use.   We are the ideal business partner because of our strong work ethic, commitment to your project, and use of scrum and agile methodologies. You will get a long-term partnership with us that will support you on your path to success at every turn.   Have a new project? Email us at hello@maneksoft.com

ManekTech Germany

Custom Software, Mobile App and Web Development Company

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Franz-Joseph-Strasse, 11, Grafing bei Munchen

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350 - 500

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< $25/hr

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$10 - $10,000

ManekTech Germany stands as a pinnacle Software Development Company in Germany, excelling in Mobile App Development, Web Development, and Ecommerce solutions. Our prowess extends beyond being an Ecommerce Development Company; we specialize in Ecommerce Web Design, ensuring captivating online experiences. As an Online Marketing Agency and Digital Marketing Agency in Germany, we amplify your digital presence. Moreover, our expertise as an IT Staff Augmentation Company ensures access to top-tier talent. Trust ManekTech for comprehensive tech solutions that propel your business forward.

Maple Clicks

Best Digital Marketing Agency in Canada

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0.0 (0 Reviews)

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225- 200 Clearview avenue Ottawa, Ontario, Ottawa

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10 - 15

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$300 </hr

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$0 - $1

At Maple Clicks, we pride ourselves on our team of industry experts who are not only masters of their craft but also fervent advocates for your success. With a blend of creativity, data-driven insights, and technical prowess, we craft bespoke digital marketing strategies that resonate with your target audience and drive tangible results.

MarketingOceans

Turning Digital Dreams into Tangible Results

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0.0 (0 Reviews)

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132 Darwin lane North Brunswick NJ 08902, New Brunswick

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1 - 2

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< $25/hr

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$100 - $5,000

MarketingOceans, your reliable ally in navigating the dynamic landscape of digital marketing. Fueled by a dedication to innovation and an unwavering commitment to excellence, we stand ready to elevate your brand to unprecedented heights in the digital realm. Our specialization lies in the creation of bespoke digital marketing solutions designed to deliver tangible results. Whether your goal is to enhance brand visibility, amplify website traffic, or achieve remarkable conversion rates, our expertise and cutting-edge tools are at your disposal to bring those aspirations to fruition

Markivis

Digital Marketing Simlified

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Unit 201 C/2, D 21 Corporate Park, Sector 21, Dwarka, New Delhi

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1 - 49

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$50-$99/hr

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$2,000+

Markivis is a full-service digital marketing agency that brings world-class digital marketing services to startups and enterprises. The complexity of B2B marketing for SaaS businesses can be overwhelming. At Markivis, we make it simple by finding smart solutions for our clients' complex problems. Our expertise and experience in strategy and execution bring world-class marketing services without having to spend gazillions of dollars. Our goal is to help you reach your goals faster by focusing on the strategies that fit your needs best. By investing in strategy and keeping an emphasis on your core business, we become the means to reach that goal together. All of our services are backed by both proven results and sustainable methods that ensure your company will grow into profitability year after year. Think of us as an extension of your existing team in both digital marketing strategy and execution; we will help you reach further than ever before!

Matic Solutions

Web Design and Development Company

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0.0 (0 Reviews)

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207, Aryan Workspaces, St. Xavier’s College Corner, Navrangpura, Ahmedabad- 380009., Ahmedabad

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10 - 30

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$25-$49/hr

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$100 - $5,000

Matic Solution is a leading web development company in Ahmedabad, With our expert website designers, you get more than just pages; we craft digital experiences that capture your attention and convert you into a customer. Our focus on user-centric design ensures your website is not just bug-free but offers a seamless experience for everyone. We specialize in modern, mobile-first websites that convert visitors into customers.

Maven Infotech

Technology partner for your business success

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0.0 (0 Reviews)

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F-903, Titanium City Centre, Anandnagar Rd, Prahladnagar, Ahmedabad, Gujarat 380015, Ahmedabad

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10 - 50

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< $25/hr

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$100 - $110

At Maven Infotech, we are driven by a code of work ethics, and we strive to satisfy our customers fully. We have majorly focused on affordable quality when it comes to outsourcing and as such our prices are very friendly. With our huge team of experts, you can hire a personal developer at a friendly price, and the hiring options are very flexible. It is our focus on customer satisfaction through providing affordable and quality services that has been instrumental in our tremendous growth for the last few years.

Mavlers

Full-service digital marketing & technology agency

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0.0 (0 Reviews)

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Uplers House, Next to Kalasagar Mall, Sattadhar Cross Roads Ahmedabad, India, Ahmedabad

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1,000+

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< $25/hr

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$1,000+

Mavlers is a full-service digital marketing agency helping clients with all their marketing and technology requirements. We are a team of 800+ marketing mavericks providing services across web development, marketing automation, SEO/ SEM, paid advertising, UI UX design, and much more. Moreover, with Mavlers, you can onboard dedicated experts to work as your extended team. With a clientele comprising Disney, National Geographic, Ogilvy, Incubeta, Oracle, and Weight Watchers, among others, we've served clients across 52+ countries.

Max Connect Marketing

Nationally Recognized Digital Marketing Agency.

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0.0 (0 Reviews)

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13702 S. 200 W. Unit B-1, Draper

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50 - 249

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$100-$149/hr

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$10,000+

A well-known marketing firm in the country, Max Connect Marketing focuses on assisting businesses in expanding through cutting-edge digital marketing techniques. Our idea is straightforward: We develop new methods to make the most of every marketing dollar spent.

Maxgen Technologies

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30 N Gould St. Ste. 4000 Sheridan, Sheridan

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45 - 60

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$25-$49/hr

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$299 - $2,000

Maxgen Technologies Pvt. Ltd. ( MNC ) in Pune, Navi Mumbai, Ahmedabad & United States of America, is your top choice for professional WordPress development, website design, SEO, and digital marketing services. We have set ourselves apart from the competition thanks to our understanding of the demands of the Indian market that we have amassed through years of experience in the IT industry. We provide specialized Android application development services in India's Ahmedabad, Navi Mumbai, and Pune. WordPress, web design and development, mobile app development, E-Commerce development, logo and graphic design, web support and maintenance, etc., are all services we provide. Every company need a website that will serve as a salesperson. A well-designed website pulls in new customers and specialty visitors. Your website should draw visitors if you want to help your business grow. Use our specialized web development services to create a stunning website that will draw in some potential customers.

Mckbytes Technologies

YOUR DIGITAL TRANSFORMATION PARTNER

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0.0 (0 Reviews)

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14, Gandhinagar West, Next to Infinite Apple Showroom Katpadi, Vellore, Tamil Nadu 632007, Vellore

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10 - 50

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< $25/hr

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$1+

Transform your digital presence with Mckbytes Technology, the premier website designing company committed to delivering innovative and visually appealing solutions tailored to your brand. At Mckbytes Technology, we understand the importance of a compelling online presence in today's competitive landscape, which is why our expert team of designers and developers work closely with you to create a website that not only looks stunning but also functions flawlessly across all devices. We believe that a website is much more than just a virtual storefront – it is the digital face of your brand and often the first interaction potential customers will have with your business. That’s why we prioritize creating an engaging, seamless user experience that reflects your brand identity while offering easy navigation and intuitive design. Whether you are a startup looking for your first website or an established business aiming to revamp your digital platform, we have the expertise to bring your vision to life. At Mckbytes Technology, our approach to website design begins with understanding your brand, its goals, and your target audience. We dive deep into the essence of your business to ensure that the design not only captures attention but also speaks to your customers' needs and expectations. Our design philosophy is centered around user-centric principles, ensuring that every visitor to your website enjoys a smooth, efficient, and pleasant experience, whether they are accessing it on a desktop, tablet, or mobile device. One of our key strengths is our ability to create responsive websites that adapt seamlessly to all screen sizes. In a world where mobile devices dominate web browsing, having a responsive website is crucial. Our designs ensure that your site looks and performs beautifully on any device, giving your audience the flexibility to explore your services anytime, anywhere. This focus on responsiveness not only enhances user experience but also improves your search engine rankings, making it easier for potential customers to find you online. Our expert team also incorporates the latest web technologies and design trends to ensure your website stands out from the competition. From clean, minimalist designs to bold, dynamic interfaces, we have the creativity and technical skills to execute designs that truly set your brand apart. We pay close attention to every detail, from color schemes and typography to layout and functionality, ensuring that your website is not only aesthetically pleasing but also optimized for performance. In addition to aesthetics, we also prioritize functionality. A beautiful website is only as good as its ability to convert visitors into customers. That’s why we focus on creating intuitive interfaces and easy-to-use navigation systems that guide users through your site, helping them find the information they need quickly and efficiently. Our designs are optimized to drive engagement and increase conversions, giving your business the edge it needs to succeed in the digital space. When you choose Mckbytes Technology, you are partnering with a team that is dedicated to your success. We take pride in our ability to deliver customized solutions that are tailored to your unique needs and goals. Elevate your digital presence with Mckbytes Technology – where creativity meets functionality to create websites that captivate and convert.

Mechlin Software Technology Pvt. Ltd.

Where creativity meets technology

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0.0 (0 Reviews)

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C-203, World Tech Tower, 8th Floor, Industrial Area, Sector 74, Sahibzada Ajit Singh Nagar, Punjab 140308, Mohali

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50 - 250

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$25-$49/hr

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$10,000 - $15,000

Mechlin Technologies is an IT services and consulting company with its core competencies in Software Development and Quality Assurance. Our mission is to provide entrepreneurs and businesses a market edge through innovative solutions. We are technology agnostic to better serve the needs of our clients in emerging technology trends. We believe to continuously improve our services by aligning us to the global standards for quality, delivery time and development costs. We work with every client to co-engineer customized solutions.

Media Dynox

Digital Marketing Company in Gurgaon

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0.0 (0 Reviews)

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Phase IV, Udyog Vihar, Sector 18, Gurugram, Haryana 122015, Gurgaon

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20 - 50

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$300 </hr

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$2,000 - $4,000

Welcome to Media Dynox, a top digital marketing services company in Gurgaon, India for innovative digital solutions. Specializing in web development services, graphic design, UI/UX design, SEO, and all other digital marketing services, we set online business trends and shape brands. We help brands grow their online presence with the best website designing and development services delivering the best-ever user experience. Our industry-experienced web developers help understand your business needs in-depth and deploy strategies, development tools, and techniques to showcase your online business that is SEO-optimized websites and mobile-friendly websites delivering highly appreciated user experience on desktop and mobile platforms. With the ever-growing and expanding digital marketing services in India, Media Dynox delivers a package of digital marketing services 

MEDIATRENZ

digital marketing, web design, and development services

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0.0 (0 Reviews)

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, Barstow

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50 - 200

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$25-$49/hr

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$100,000 - $800,000

MEDIATRENZ is a leading ROI-driven SEO company in India that help you rank high on search engine results. We also ensure that your company has an excellent reputation on the internet so that people looking for it online will only come across positive information. We provide complete digital marketing, web design, and development services across the world. We helped over 1000+ businesses worldwide increase sales and conversions with our proven SEO tactics and professional SEO services.  

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What is meant by a PPC service?

To understand what a PPC agency does and its services, let us first understand what PPC means. PPC or Pay-per-click is a model of internet advertising where the advertiser has to pay the search engine or site a certain amount of fixed fee every time a user/visitor clicks on their advertisement. Simply put, the advertiser has to pay only when a user clicks on their advertisement. An example of PPC advertising is search engine advertising, the most popular form of PPC advertising. Advertisers bid for ad placement in search engine advertising, typically through sponsored links via search engines such as Bing or Google. Essentially, the PPC advertising model is a way of buying visits to an advertiser's site rather than organic visits. So why is PPC advertising on the rise, and what are the reasons behind its immense popularity with advertisers?

With digital marketing becoming extremely popular daily, more companies are jumping on the digital advertising bandwagon. It has led to mushrooming of advertisements for products and services to which internet users are exposed. This increased level of competition in the digital advertising medium has led to the need for a more effective and targeted manner of reaching out to potential customers. It is where pay-per-click comes in. So, what are the benefits of PPC advertising and the reasons behind its immense popularity?

Implementing the pay-per-click model of digital marketing has a multitude of benefits, namely,

  • Cost effective: PPC advertising is one of the most cost-effective digital marketing models. In this model, advertisers only pay for clicks instead of reach or ad impressions making the return on investment high. Also, since it gives the clients complete control over the ad placements and targeting, it provides better control over the budget.
  • Instant Results: Even though there are several methods of digital marketing to target and draw customers to a website, the PPC model is one of the most effective in terms of the time taken to deliver results. Implementing pay-per-click can fetch instantaneous results, unlike SEO methods, which are more of a long-term project.
  • High ROI:  ROI is high for PPC advertising since this model targets customers who are actively searching for that product or service. For instance, if the cost of paying for a particular click is $5 and the customer purchases $100, the company sees a positive ROI.

So, what is the role of a PPC agency, and how do they help in a PPC advertising campaign?

A PPC management agency will implement and look after the whole PPC ad campaign for their clients. The role of a PPC agency can be broadly divided into three steps,

  • Setting up the campaign: The first and key step is to set up the campaign properly. The agency must understand its client's business goals, requirements, and target audience. The setting up process will involve budgeting, keyword research, audience demographic targeting, conversion tracking, bid strategies, AD placements, dynamic ad targets, landing page, setting up KPI parameters to track the performance, etc.
  • Monitoring: Once the PPC campaign has been set up and launched, the next step is monitoring the campaign to ensure no glitches.
  • Reporting: One of the PPC management service's crucial responsibilities is reporting on the ad campaign to the client. Reports are prepared and customized based on the pre-decided KPIs and regularly delivered to the clients so the client can track the campaign.
  • Campaign Optimization: Another primary responsibility of the PPC management service is optimization. It involves actively monitoring the campaign and making necessary changes to make it more effective and improve performance.

What are the top signs that you need to hire a PPC agency?

The key indications that it is time to hire a top PPC agency to take charge and implement your PPC campaign are,

  • Current PPC strategy is not yielding results: If your current in-house strategy is underperforming or does not yield the desired results, it may be time to outsource the PPC campaign to a professional PPC management agency. They can help streamline the campaign and make it more effective.
  • Lack of resources: If your company does not have the time or the resources to hire and train PPC campaign experts or if it is not viable to have an in-house PPC campaign team, then hiring a PPC agency will be the right answer.
  • Increase in advertising budget: An increase in the marketing budget does not guarantee better growth or leads for a campaign. The key is to ensure that the funding is allocated and spent efficiently. And this can be done with the help of a professional PPC ad agency.
  • Rebranding: If your company is looking to rebrand or reposition itself in the market or launch a new line of products and services, it may be the right time to hire a PPC service company to help fetch better results.
  • Increase in competition: If there is increased competition in your domain or sector and a flurry of new entrants, it will be wise to hire a PPC agency to help consolidate your company's position by bettering your PPC strategy.

Hiring a top PPC advertising agency is a huge decision given that it involves spending a significant portion of your marketing budget on it; however, hiring a top PPC agency can also help do wonders for your firm.

What are the benefits of hiring a PPC marketing agency?

Going with an experienced and top PPC marketing company to handle your PPC campaign can bring several benefits apart from a well-strategized and curated PPC campaign. Some of the benefits are,

  • Experience and Skills: By hiring a top PPC agency, you get to work with experienced PPC experts with the relevant skills, experience, and years of experience and expertise required to pull off a PPC campaign.
  • Optimization of time:  Hiring a PPC agency to handle your ad campaign instead of doing it in-house can help you save a lot of man-hours and resources. PPC campaigns must be constantly monitored and optimized in terms of updating the keywords or changing the placement of ads. Outsourcing this to an external agency can help you save a lot of time and resources.
  • Result driven: Deciding to do the PPC campaign in-house with your company's team may involve a lot of trial and error, resulting in an underutilization of resources. Opting to go with an experienced PPC company can help solve this problem.
  • Scalability Factor: One of the most significant advantages of hiring a PPC agency is that you can scale up or scale down your ad campaign according to the needs and requirements of your business. It may not be feasible if you do it with an in-house team.
  • Focus on core business: Outsourcing the PPC ad campaign can help you and your company focus on your core business activities and strategies.

Key points to keep in mind before hiring a PPC consultant

Hiring a PPC consultant to implement and manage your PPC ad campaign is a huge decision. Here are some of the tips and pointers to keep in mind before you hire a consultant,

  • The Profile of the Agency: Factors such as the number of years the agency has been in business, their clients, their team, and their qualifications and experience are also important factors to be considered.
  • Success stories: It is essential to consider if the agency has worked with clients and projects similar to yours and the outcomes. Client testimonials and reviews are crucial aspects to be taken note of.
  • Services offered: Clients should clearly understand the services the agency provides before entering into a contractual agreement. In addition, it is necessary to understand the strategy the company will undertake and the allocation of budget and resources.
  • Tools & Technologies used:  It is essential to ensure that the agency of your choice is using the latest tools, methods, and technologies to implement and run your PPC campaign.
  • Advanced Quote: Cost is an essential factor that needs to be considered before making any key business decision. It is always wise to go with a PPC agency that provides you with a quote in advance and a breakup of the quote, if possible so that it is easier for you to make decisions in the future.

Hiring the best pay-per-click that suits your needs and requirements can play a huge role in deciding whether your PPC campaign succeeds. Therefore, it is crucial to take into consideration these factors before going ahead with the decision.

Estimating the cost of your PPC campaign

The cost of hiring a top PPC agency to implement and run your pay-per-click campaign will depend upon several factors. For example, the determining factors of the price could be the nature and complexity of the project, the size of your company, the experience, and expertise of the agency and the team working on the project, the duration of the campaign, goals, and the KPIs of the project amongst other factors.

The billing structure can also vary depending from agency to agency. While some PPC agencies bill on an hourly basis, some do it monthly, whereas some companies charge a lump sum on a project basis. Finding a company whose billing structure works well with your finances is essential. The average rate charged by a PPC agency in the US is around $152 per hour, while medium and small enterprises spend about $ 9000 -$ 10,000 monthly to run a PPC campaign. With cost always being an important determinant, it is important to consider the factors that affect the overall cost of the campaign.

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