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Top PPC Companies | 2024

With the digital advertising space becoming more and more popular with businesses, the competition to grab the attention of internet users has also drastically increased. Hence nowadays, there is a need for a more nuanced and targeted method of attracting viewers to the company’s website and generating leads. And that’s where the PPC model of internet marketing or pay-per-click model comes in. The PPC model helps focus our resources on solid leads and helps increase the return on investment on your marketing campaign. With many advantages, the pay-per-click advertising model is fast becoming one of the most popular digital marketing methods.

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Best PPC Companies | Top Pay Per Click Agencies

iCONQUER Ltd

Delivering Complete Marketing Solutions

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0.0 (0 Reviews)

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iCONQUER, Blackburn Technology Management Centre, Challenge Way, Blackburn

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1 - 10

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$50-$99/hr

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$500+

iCONQUER (established in 2004 as Weblinx), were one of the first SEO companies in the UK. Having adjusted to Google algorithms over the years and maintaining rankings on page one Google, iCONQUER have the experience to understand the Google criteria for a website to rank on page one. We optimise websites with Google in mind, using strategic SEO strategies onsite and offsite that we have 'tested and trialled' over the years and know deliver success for our clients. We also help websites recover from Google penalties and recover website rankings which have been affected by algorithm updates. Using clever website design solutions, we ensure each website we work with has the right elements in place to convert new visitors into paying customers.

iCore Digital Marketing Solutions

Unleash Your Business’s Full Potential: Amplify Lead Generation, Craft Tailored Experiences, and Elevate Conversations for Unprecedented Success.

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0.0 (0 Reviews)

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802, Hemkoot Complex, B/h. Janpath Complex, Ashram Rd, Ahmedabad - 380009, Ahmedabad

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18+

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$25-$49/hr

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$25 - $100

Unleash Your Business’s Full Potential: Amplify Lead Generation, Craft Tailored Experiences, and Elevate Conversations for Unprecedented Success.

iCore Singapore

Your Trusted IT Solutions Partner

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0.0 (0 Reviews)

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41A Bedok Ria Crescent #01 - 28 Stratford Court Singapore, Singapore

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20 - 30

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< $25/hr

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$500 - $50,000

iCore.sg stands as a beacon of innovation and excellence in the digital realm, offering a comprehensive array of services designed to elevate businesses across various industries. Founded on a commitment to quality, creativity, and client-centric solutions, iCore.sg has established itself as a trusted partner in navigating the complexities of the digital landscape. Services Offered At iCore.sg, we specialize in delivering tailored digital solutions that cater to the specific needs and aspirations of our clients. Our core services include: Web Development and Design: Crafting visually stunning and functionally robust websites that enhance user engagement and reflect brand identity. Digital Marketing: Strategizing and executing effective digital marketing campaigns encompassing SEO, PPC, social media, and content marketing to boost online visibility and drive conversions. E-commerce Solutions: Developing scalable and secure e-commerce platforms that optimize sales channels and streamline the customer buying journey. Mobile App Development: Creating intuitive and responsive mobile applications that deliver seamless user experiences and extend brand reach. Creative Design: Designing captivating visuals and branding materials that resonate with target audiences and strengthen brand recognition. Mission and Values Our mission at iCore.sg revolves around empowering businesses to thrive in the digital era through innovation, collaboration, and unwavering dedication to excellence. Key pillars of our mission include: Innovation: Pioneering new technologies and strategies to stay ahead of industry trends and deliver cutting-edge solutions. Client-Centric Approach: Building long-term partnerships with clients by understanding their unique challenges and goals, and providing customized solutions that drive tangible results. Integrity and Transparency: Upholding the highest standards of integrity, transparency, and ethical conduct in all our interactions and operations. Portfolio Highlights Our portfolio showcases a diverse range of successful projects across various sectors, demonstrating our expertise and versatility in delivering impactful digital solutions. Each project is a testament to our commitment to achieving client success through: Proven Results: Highlighting measurable outcomes and success stories from our collaborations with businesses of all sizes. Client Testimonials: Sharing feedback and endorsements from satisfied clients who have benefited from our strategic insights and solutions. Industry Expertise: Serving clients across sectors including retail, hospitality, healthcare, education, and more, with solutions tailored to meet industry-specific challenges and opportunities. Conclusion At iCore.sg, we are more than just a digital agency; we are your dedicated partner in harnessing the power of digital technology to propel your business forward. Whether you are looking to establish a strong online presence, enhance customer engagement, or optimize operational efficiency, iCore.sg is here to transform your digital aspirations into reality. Contact us today to embark on a transformative journey towards digital excellence with iCore.sg.

iData Consultant

A To Z Data solution Providers

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0.0 (0 Reviews)

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90 High St,, Boston

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11 - 50

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< $25/hr

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$500 - $2,000

At iDataConsultant, We are building a continuously developing data engine for business and personal data that can be leveraged by teams in sales, marketing, recruiting, finance, private equity, market research, price compare, competitor research and corporate development among others. Applying innovative technologies like big data mining, natural language processing (NLP), machine learning, and AI, we aim to forever change the old way of creating contact databases. Our continuous data engine is at the core, helping us solve problems that are not possible with any other data providers.

Idea Rocket Labs Website Design and Marketing

Des Moines, Iowa Website Design & Digital Marketing Agency

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0.0 (0 Reviews)

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3206 SE 23rd ST, Des Moines

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2 - 10

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$150-$199/hr

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$2,500 - $1,000,000

Idea Rocket Labs is an award-winning website design and marketing agency that helps businesses grow and stand out. With over 30 years of experience, we have a proven track record of creating captivating websites and marketing campaigns that drive brand engagement and results. We specialize in creating stunning brand experiences. With expertise in brand development, storytelling, and product design, we offer comprehensive marketing and visual design services. Our portfolio includes a range of creative solutions for clients in the visual and interactive realms, encompassing brand identity, advertising, illustration, websites, applications, and beyond.

Idiosys Tech - IT Consultancy

Exclusive Ideas

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0.0 (0 Reviews)

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BN-4, Webel Tower I, Sector V, Salt lake, 24 Parganas (n)

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30 - 35

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< $25/hr

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$2,000+

IDIOSYS is a private limited company, based in INDIA, providing the best standard web design and development, App development, Graphic design, Animation video creation, Digital Marketing and software consultancy services to UK, USA, CANADA, PANAMA and all over the world.

IDS Logic Pvt Ltd

Boosting Sales & Revenue wit Multiple Tech Support

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0.0 (0 Reviews)

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A-126, A Block, Sector 63, Noida, Uttar Pradesh, Delhi

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60+

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< $25/hr

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$0+

IDS Logic is a leading IT solution enabler offering a wide range of services that add value to the bigger picture and also help gain a lot more than just revenues. For more than 16 years, we have worked hard to implement the latest technologies and innovations to deliver solutions that are robust, flexible and cost effective. Operating from our state-of-art development centers in India and the U.K., we offer web, eCommerce, mobile app development and maintenance services to the global clients.  

Ijona Technologies

Mobile App Development Company in UAE

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0.0 (0 Reviews)

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Ijona Technologies FZC-LLC Business Centre, Sharjah Publishing City Free Zone, Sharjah, United Arab Emirates, Sharjah

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200 - 250

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$25-$49/hr

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$5,000+

Ijona Technologies, a leader in digital solutions, welcomes you to elevate your business journey. With over 10+ years of proven success, we empower networks, clouds, & apps. Ijona offers comprehensive IT resource augmentation and business process outsourcing with over 200 clients from 20+ countries, providing end-to-end support in web and mobile app development, resource augmentation, data management, eCommerce, and online marketing services. We proudly partner with MEGACOUNT, AWS, Veeam, Adobe, Lenovo, Logitech, Megacount, and Microsoft, while maintaining ISO certification. Serving clients in the UAE,USA, and worldwide.

ImagiNET Ventures

Software Solutions Re-imagined

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0.0 (0 Reviews)

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11, First Main Road, Seethamal Colony, Alwarpet, Chennai

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40 - 50

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N/A

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$0+

At ImagiNET Ventures, we are a premier software development company in Chennai. As a top-rated software company in Chennai, we specialize in transforming innovative ideas into exceptional digital solutions. Since 2006, we have expertise in Custom software development, Mobile app development, ERP development, Website development and Digital transformations. With over 17 years of experience, we have successfully completed 1450+ projects across various industries. Our Services: - Software Development - Custom Software Development - Mobile App Development - Custom ERP Development - Website Development - e-Commerce Development - Digital Transformations - IT Solutions - Branding - Digital Marketing For reliable software and innovative solutions, Contact us today!

Immersive Tech Lab UAE

Transforming Visions into Digital Success

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0.0 (0 Reviews)

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Suite #2307-2308, Westburry Tower Office, Marasi Drive, Business Bay, Dubai, UAE, Dubai

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10 - 20

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$25-$49/hr

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$500 - $100,000

At Immersive Tech Lab UAE, we are committed to being the best digital marketing agency in UAE, providing a comprehensive range of digital marketing services in UAE to help businesses thrive online. Do you want to increase your brand's online visibility and hire a digital marketing agency that is creative in all aspects? Our team of experts specializes in delivering customized solutions, including custom ecommerce website development services tailored to meet the unique needs of your business. Our website content writing services ensure that your site not only looks great but also engages and converts visitors effectively. We pride ourselves on offering the best SEO services in Dubai, helping your website achieve top rankings on search engines and driving organic traffic to your site. Our social media marketing services are designed to boost your brand's online presence, engage with your audience, and increase your reach on platforms such as Facebook, Instagram, and LinkedIn. By leveraging the power of social media, we help you connect with your target market and build a loyal customer base. At Immersive Tech Lab UAE, we also provide professional hire Shopify development services, ensuring that your ecommerce store is fully optimized for performance and user experience. Our Google Ads services are crafted to deliver high ROI by targeting the right audience with precision and maximizing your ad spend efficiency. With our expertise in PPC management, we drive qualified leads and conversions for your business. Additionally, our graphics design services bring your brand to life with visually appealing and impactful designs that resonate with your audience. From logo design to marketing collateral, we ensure your brand stands out in a competitive market. Partner with Immersive Tech Lab UAE for a holistic digital marketing strategy that drives growth and success for your business.

Impressico Digital

Digital Marketing Services Provider

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0.0 (0 Reviews)

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4512 Legacy Drive Suite 100, Plano, Plano

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0 - 3 - 3

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< $25/hr

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$0 - $6 - $22

Impressico Digital is a top-rated digital marketing and app store optimization agency. With over 20 years of experience in the internet marketing and web development domain, it offers innovative and quality internet marketing solutions. We have a team of strategic-thinking experts, who hold expertise in delivering result-oriented solutions. Not just this, our ambitious and passionate digital marketing experts go above and beyond to build a strong presence of their client's businesses over the web.

imsolution

Our Story IM Holding, an award-winning and multinational digital transformation company with nearly 25 years of expertise. Our passion for technology and innovation drives us to empower businesses, making them more agile and fueling their unwavering growt

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0.0 (0 Reviews)

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MYSAN HQ Address: Al Aqiq , Riyadh 13519, Jeddah

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50 - 50

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$50-$99/hr

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$50 - $50

Our Story IM Holding, an award-winning and multinational digital transformation company with nearly 25 years of expertise. Our passion for technology and innovation drives us to empower businesses, making them more agile and fueling their unwavering growth.

Incepte Pte Ltd.

Best Digital Marketing Agency in Singapore

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0.0 (0 Reviews)

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18 Sin Ming Ln, #06-21 Midview City,, Singapore

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50+

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$200-$300/hr

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$1,000+

Searching for digital marketing services in Singapore? Incepte Pte Ltd. can be proven the right choice for your digital marketing activities. They offer complete digital marketing services including SEO, SEM, PPC, website designing, development, and maintenance services in Singapore. Contact them now for more information.

Indglobal Digital Pvt. Ltd.

Ecommerce Development

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0.0 (0 Reviews)

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99 Wall Street, Suite 2605, New York

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51 - 200

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$100-$149/hr

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$5,000 - $10,000

Indic Lancers

Empowering Startup With Premier Services

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0.0 (0 Reviews)

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Indic Arena Private Limited, Ward No 22, MLDP petrol pump, Patna

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2 - 15

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$25-$49/hr

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$49 - $99

Indic Lancers' mission is to empower startups, MSMEs, and businesses with cutting-edge technological solutions that are accessible, reliable, & transformative. We are dedicated to delivering personalized services that not only meet the immediate needs of our clients but also anticipate future challenges and opportunities. Through our commitment to innovation, quality, and collaboration, we endeavor to elevate our clients' operations, help them navigate the landscape, achieve their strategic objectives.

IndiWork Software Solutions Pvt. Ltd

Get Your Project Right The First Time

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0.0 (0 Reviews)

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332 S Michigan Ave, Suite 900, Chicago

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50 - 200

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$25-$49/hr

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$5,000 - $10,000

IndiWork is a full-service web design, development, and 360-degree digital marketing provider. We serve as consultants, guides, and digital partners in your online journey, offering customized solutions and expert services tailored to each client. Our approach combines new ideas and best practices with agile methodology to accelerate growth for our clients. We welcome you to join us on a journey from now to next. Are you ready to discuss your project with us? Feel free to call us at (312) 994-2444, email sales@indiwork.com, or visit our website for more information.

IndyLogix Solutions Pvt. Ltd.

Handcrafting Digital Solutions

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0.0 (0 Reviews)

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406-408, Devnandan Mega Mall, Opp. Sanyas Ashram, Ashram Rd, Ellisbridge, Ahmedabad

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50+

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< $25/hr

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$2,000+

To have the business in a digital landscape is not a want; it is a need for success! IndyLogix Solutions, the global hub for digital marketing, branding, design, and website development services, is here to redefine the digital space with deep technical expertise and data-driven strategies. At IndyLogix Solutions, we don't follow online trends; we set them! We are the vanguards of digital innovation, reshaping brands and businesses through our trifecta of transformative services that elevate the brand's online presence to new levels.  We compliment global enterprises and budding startups with services, including:  Digital Marketing? That's our unique value proposition; that's what sets us apart! We craft result-driven digital strategies that transcend borders. From SEO, Shopify SEO, and PPC to social media marketing, our dynamic campaigns elevate your brand’s digital presence, driving engagement and conversions.  Branding? We craft it, we breathe it, and we live it! Our creative atelier designs brand identities that speak volumes. Whether it's captivating logos to cohesive stationery and immersive brand experiences, we weave narratives that resonate and captivate audiences globally.  Websites? We build launchpads, not just pages! We're not just building websites; we're creating digital landmarks. Our expert team crafts bespoke websites that blend creativity and functionality, ensuring seamless user experiences that leave lasting impressions.  How We Work?  As an omnichannel digital marketing agency, IndyLogix Solutions offers end-to-end services to help our clients' businesses grow online. We are a dynamic team of consultative marketers, creatives, analysts, designers, and developers who believe in relationships, responses, and results. We combine years of experience and expertise to develop a customized pipeline that aligns with the specific needs and goals of the project. We develop a unique marketing strategy to target potential customers and ensure our clients' businesses stand out from the competition.  Why Choose Us?  Global Vision, Local Impact: We merge global trends with local insights, ensuring your brand resonates across diverse markets. Innovative Solutions: We thrive on pushing boundaries and employing cutting-edge technologies to keep your brand ahead of the curve. Client-Centric Approach: Your success is our priority. We partner with you, listen to your needs, and deliver tailored solutions that exceed expectations.  We take immense pride in our track record of accelerating the growth of businesses spanning industries and sizes. Our success? It's written (and shining) on our client's wall. From global corporations to budding startups, we have been the catalyst behind their digital triumphs.  Join forces with IndyLogix Solutions, the client-featured Digital Marketing Agency to reach your goals.

Infayou Digital

Best Digital Marketing, App and Website Development Company

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0.0 (0 Reviews)

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Nandwana Mansion, 102, Sansar Chandra Rd, Shri Ram Colony, Sindhi Camp, Jaipur, Rajasthan 302001, Jaipur

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6+

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$50-$99/hr

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$3 - $12

At Infayou Digital, we are passionate about driving digital transformation and empowering businesses to thrive in the ever-evolving digital landscape. As a full-service digital agency, we specialize in website development, app development, and digital marketing solutions tailored to meet the unique needs of each client.

infiniticube services

Architecture of Digital Solutions

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0.0 (0 Reviews)

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D Block, Sector 3, Noida

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11 - 49

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N/A

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$10,000 - $50,000

Infiniticube is an innovative and dynamic technology company that offers a broad spectrum of cutting-edge services. Founded in 2017, the company is the leading AI/ML services provider delivering significant software development services. Our extensive domain of knowledge encompasses mobile application development, artificial intelligence, and specialized technological solutions for the financial services and information technology fields.

Infinity Hub

Digital Transformation Company,Erode,Tamil Nadu

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0.0 (0 Reviews)

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No 142/4, 2nd floor Perundurai road, Opp to Sakthi mahal, Erode - 638011, India., Erode

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100 - 200

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$50-$99/hr

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$70 - $100

We’re the Digital Transformation Company who cares about each organization’s journey. Over the past decade, we’ve honed our expertise in crafting remarkable brands and experiences. Our complete suite of services including Digital Transformation, Business Automation, and Marketing seamlessly intertwines to guide your organization towards a future of digital excellence. A digital transformation mission is still a dream for many businesses and industries. At InfinityHub, we break the complexity that could hold organizations from entering the new dimension of the Digital World, all while maintaining a sense of humor that could even make a robot laugh! Our vision at InfinityHub is to be the superior guiding star in the digital universe, illuminating pathways to innovation and driving unparalleled success for every partner we are privileged to serve, all while keeping everything full of laughter, because after all, the journey should be as enjoyable as the destination!

Info Hub Digital

ROI based Digital Marketing Services

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0.0 (0 Reviews)

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Udayampalayam Rd, Coimbatore

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10 - 49

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$25-$49/hr

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$500+

Since 2015, Info Hub Digital has been partnering with thousands of businesses globally to generate the best results. From start-ups to medium-sized organizations to multiple-location companies, we’ve provided an array of custom digital marketing & technology integration services to market their brand 24*7 at a low cost. Our team will help you to expand your niche market reach, irrespective of location or time differences. Our professional’s team adopts a systematic approach to ensure profitable results for your medical businesses. Leverage Info Hub’s digital transformation marketing services today to boost your customer acquisition and retention rates.

Infoventive Technologies Pvt Ltd

Redefining Technology

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0.0 (0 Reviews)

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H-150, Sector-63, Noida

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50 - 60

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$25-$49/hr

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$5,000 - $100,000

Founded in 2015, Infoventive embarked on a mission to deliver exceptional mobile app development solutions to businesses seeking innovative, high-quality digital products. As a leading digital technology company, we specialize in digital transformation and product engineering services for both consumer internet companies and large enterprises worldwide. Why Choose Infoventive? Comprehensive Expertise: From iOS and Android App Development to Cross-Platform Solutions and UI/UX Design, we bring creativity and technical excellence to every project. Cutting-Edge Technologies: Infoventive leverages the latest in Artificial Intelligence, IoT, AR/VR, Blockchain, and more to offer future-ready solutions tailored to your business needs. 100+ Projects Delivered: Our experienced team has successfully designed and developed over 100 projects, consistently delivering rich user experiences and maintaining a 90% client retention rate. Industry Experience Across Sectors: We have partnered with industries such as Healthcare, Banking & Finance, Real Estate, Entertainment, and many more, understanding their unique challenges and creating solutions that drive growth. Global Reach, Local Insight: With a strong global presence, Infoventive is trusted for its reliability, quick delivery, and deep understanding of diverse markets. At Infoventive, we don’t just develop apps – we turn ideas into reality. Our team of engineers, designers, and experts are passionate about bridging the gap between your vision and execution, ensuring your digital product is built to scale and succeed. Join us on this journey to success, and experience why Infoventive is the go-to partner for businesses looking to grow and thrive in the digital age.

Infowind Technologies

Help People to grow and you will grow automatically

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0.0 (0 Reviews)

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Shekhar central, 804, Palasia Square,, Manorama Ganj, Indore, Madhya Pradesh 452001, Indore

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50 - 120

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$25-$49/hr

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$5,000 - $50,000

Infowind Technologies is an award-winning web and app development company. Our ultimate goal is to be ahead in terms of ideas & technologies when compared with other competitors. We believe in innovation & taking on challenges. Quality & Reputation is our top-most priority. We have a proven track record that can be verified by the testimonials we have received from our valuable clients. Till date, we have worked o 384+ Projects, Serving  128+ Happy Clients.   

InfyApp Development Pvt. Ltd

Best Mobile App Development Company

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0.0 (0 Reviews)

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Unit No. C-511, 5th Floor, Jaswanti Allied Business Centre Ramchandra Lane Extension, next to Hotel Khwaish,, Mumbai

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11 - 25

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$25-$49/hr

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$5,000 - $9,999

Infyapp Development Private Limited is a premier provider of mobile app development, digital marketing, and website design & development services in India. Established with a commitment to excellence, we specialize in crafting bespoke solutions that cater to diverse business needs across various industries. Services: Mobile App Development: We excel in creating cutting-edge mobile applications for Android and iOS platforms. Our team leverages the latest technologies to deliver intuitive and robust apps that enhance user engagement and drive business growth. Digital Marketing Services: As a digital-first company, we offer comprehensive digital marketing solutions tailored to amplify online presence and maximize ROI. From SEO and SEM to social media marketing and content strategy, we help businesses achieve their marketing objectives effectively. Website Design & Development: Our expertise extends to designing and developing visually appealing and functional websites. Whether it's a corporate website, e-commerce platform, or custom web application, we ensure seamless user experiences and responsive designs. Mission: At Infyapp Development, our mission is to empower businesses with innovative digital solutions that exceed expectations. We are dedicated to delivering high-quality services that align with industry standards and drive measurable results for our clients. Vision: To be recognized as a trusted partner for businesses seeking transformative digital solutions in India and beyond. We aim to foster long-term relationships built on integrity, professionalism, and excellence. Why Choose Us? Expertise: Our team comprises skilled professionals with extensive industry experience. Customization: Tailored solutions to meet unique business requirements. Result-Driven: Focus on achieving tangible outcomes and ROI for our clients. Customer Support: Dedicated support throughout the project lifecycle and beyond.

InGenious Guru

Trusted Digital Marketing Agency

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0.0 (0 Reviews)

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2369 Spicer Dr, Dayton

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50 - 100

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$50-$99/hr

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$500 - $1,500

InGenious Guru has the necessary marketing education, advanced skills in graphic design, web design and development. Created hundreds of logos, dozens of brands, ranging from naming, brand books and corporate styles. Some of which have been awarded at various competitions and media. InGenious Guru will quickly and, most importantly, qualitatively develop the right logo for your business, corporate identity and other marketing materials.

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What is meant by a PPC service?

To understand what a PPC agency does and its services, let us first understand what PPC means. PPC or Pay-per-click is a model of internet advertising where the advertiser has to pay the search engine or site a certain amount of fixed fee every time a user/visitor clicks on their advertisement. Simply put, the advertiser has to pay only when a user clicks on their advertisement. An example of PPC advertising is search engine advertising, the most popular form of PPC advertising. Advertisers bid for ad placement in search engine advertising, typically through sponsored links via search engines such as Bing or Google. Essentially, the PPC advertising model is a way of buying visits to an advertiser's site rather than organic visits. So why is PPC advertising on the rise, and what are the reasons behind its immense popularity with advertisers?

With digital marketing becoming extremely popular daily, more companies are jumping on the digital advertising bandwagon. It has led to mushrooming of advertisements for products and services to which internet users are exposed. This increased level of competition in the digital advertising medium has led to the need for a more effective and targeted manner of reaching out to potential customers. It is where pay-per-click comes in. So, what are the benefits of PPC advertising and the reasons behind its immense popularity?

Implementing the pay-per-click model of digital marketing has a multitude of benefits, namely,

  • Cost effective: PPC advertising is one of the most cost-effective digital marketing models. In this model, advertisers only pay for clicks instead of reach or ad impressions making the return on investment high. Also, since it gives the clients complete control over the ad placements and targeting, it provides better control over the budget.
  • Instant Results: Even though there are several methods of digital marketing to target and draw customers to a website, the PPC model is one of the most effective in terms of the time taken to deliver results. Implementing pay-per-click can fetch instantaneous results, unlike SEO methods, which are more of a long-term project.
  • High ROI:  ROI is high for PPC advertising since this model targets customers who are actively searching for that product or service. For instance, if the cost of paying for a particular click is $5 and the customer purchases $100, the company sees a positive ROI.

So, what is the role of a PPC agency, and how do they help in a PPC advertising campaign?

A PPC management agency will implement and look after the whole PPC ad campaign for their clients. The role of a PPC agency can be broadly divided into three steps,

  • Setting up the campaign: The first and key step is to set up the campaign properly. The agency must understand its client's business goals, requirements, and target audience. The setting up process will involve budgeting, keyword research, audience demographic targeting, conversion tracking, bid strategies, AD placements, dynamic ad targets, landing page, setting up KPI parameters to track the performance, etc.
  • Monitoring: Once the PPC campaign has been set up and launched, the next step is monitoring the campaign to ensure no glitches.
  • Reporting: One of the PPC management service's crucial responsibilities is reporting on the ad campaign to the client. Reports are prepared and customized based on the pre-decided KPIs and regularly delivered to the clients so the client can track the campaign.
  • Campaign Optimization: Another primary responsibility of the PPC management service is optimization. It involves actively monitoring the campaign and making necessary changes to make it more effective and improve performance.

What are the top signs that you need to hire a PPC agency?

The key indications that it is time to hire a top PPC agency to take charge and implement your PPC campaign are,

  • Current PPC strategy is not yielding results: If your current in-house strategy is underperforming or does not yield the desired results, it may be time to outsource the PPC campaign to a professional PPC management agency. They can help streamline the campaign and make it more effective.
  • Lack of resources: If your company does not have the time or the resources to hire and train PPC campaign experts or if it is not viable to have an in-house PPC campaign team, then hiring a PPC agency will be the right answer.
  • Increase in advertising budget: An increase in the marketing budget does not guarantee better growth or leads for a campaign. The key is to ensure that the funding is allocated and spent efficiently. And this can be done with the help of a professional PPC ad agency.
  • Rebranding: If your company is looking to rebrand or reposition itself in the market or launch a new line of products and services, it may be the right time to hire a PPC service company to help fetch better results.
  • Increase in competition: If there is increased competition in your domain or sector and a flurry of new entrants, it will be wise to hire a PPC agency to help consolidate your company's position by bettering your PPC strategy.

Hiring a top PPC advertising agency is a huge decision given that it involves spending a significant portion of your marketing budget on it; however, hiring a top PPC agency can also help do wonders for your firm.

What are the benefits of hiring a PPC marketing agency?

Going with an experienced and top PPC marketing company to handle your PPC campaign can bring several benefits apart from a well-strategized and curated PPC campaign. Some of the benefits are,

  • Experience and Skills: By hiring a top PPC agency, you get to work with experienced PPC experts with the relevant skills, experience, and years of experience and expertise required to pull off a PPC campaign.
  • Optimization of time:  Hiring a PPC agency to handle your ad campaign instead of doing it in-house can help you save a lot of man-hours and resources. PPC campaigns must be constantly monitored and optimized in terms of updating the keywords or changing the placement of ads. Outsourcing this to an external agency can help you save a lot of time and resources.
  • Result driven: Deciding to do the PPC campaign in-house with your company's team may involve a lot of trial and error, resulting in an underutilization of resources. Opting to go with an experienced PPC company can help solve this problem.
  • Scalability Factor: One of the most significant advantages of hiring a PPC agency is that you can scale up or scale down your ad campaign according to the needs and requirements of your business. It may not be feasible if you do it with an in-house team.
  • Focus on core business: Outsourcing the PPC ad campaign can help you and your company focus on your core business activities and strategies.

Key points to keep in mind before hiring a PPC consultant

Hiring a PPC consultant to implement and manage your PPC ad campaign is a huge decision. Here are some of the tips and pointers to keep in mind before you hire a consultant,

  • The Profile of the Agency: Factors such as the number of years the agency has been in business, their clients, their team, and their qualifications and experience are also important factors to be considered.
  • Success stories: It is essential to consider if the agency has worked with clients and projects similar to yours and the outcomes. Client testimonials and reviews are crucial aspects to be taken note of.
  • Services offered: Clients should clearly understand the services the agency provides before entering into a contractual agreement. In addition, it is necessary to understand the strategy the company will undertake and the allocation of budget and resources.
  • Tools & Technologies used:  It is essential to ensure that the agency of your choice is using the latest tools, methods, and technologies to implement and run your PPC campaign.
  • Advanced Quote: Cost is an essential factor that needs to be considered before making any key business decision. It is always wise to go with a PPC agency that provides you with a quote in advance and a breakup of the quote, if possible so that it is easier for you to make decisions in the future.

Hiring the best pay-per-click that suits your needs and requirements can play a huge role in deciding whether your PPC campaign succeeds. Therefore, it is crucial to take into consideration these factors before going ahead with the decision.

Estimating the cost of your PPC campaign

The cost of hiring a top PPC agency to implement and run your pay-per-click campaign will depend upon several factors. For example, the determining factors of the price could be the nature and complexity of the project, the size of your company, the experience, and expertise of the agency and the team working on the project, the duration of the campaign, goals, and the KPIs of the project amongst other factors.

The billing structure can also vary depending from agency to agency. While some PPC agencies bill on an hourly basis, some do it monthly, whereas some companies charge a lump sum on a project basis. Finding a company whose billing structure works well with your finances is essential. The average rate charged by a PPC agency in the US is around $152 per hour, while medium and small enterprises spend about $ 9000 -$ 10,000 monthly to run a PPC campaign. With cost always being an important determinant, it is important to consider the factors that affect the overall cost of the campaign.

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