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Top PPC Companies | 2024

With the digital advertising space becoming more and more popular with businesses, the competition to grab the attention of internet users has also drastically increased. Hence nowadays, there is a need for a more nuanced and targeted method of attracting viewers to the company’s website and generating leads. And that’s where the PPC model of internet marketing or pay-per-click model comes in. The PPC model helps focus our resources on solid leads and helps increase the return on investment on your marketing campaign. With many advantages, the pay-per-click advertising model is fast becoming one of the most popular digital marketing methods.

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Best PPC Companies | Top Pay Per Click Agencies

Digital Caterpillar

Turning Cocoons into Butterflies

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0.0 (0 Reviews)

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151 NJ-10, Morris Township

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1 - 10

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$50-$99/hr

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$1,500 - $10,000

Digital Caterpillar is a dynamic digital marketing agency that provides complete digital marketing services to businesses of all sizes. It focuses on developing data-driven plans and campaigns that can help you outperform your business rivals. Through our strategic digital marketing, you can keep an eye on the most recent digital trends and build a stronger connection with your targeted digital audience. We also provide online brand reputation management services and tools to increase your brand visibility on online platforms. At Digital Caterpillar, we don't confine ourselves to limited industries. We have worked with numerous sectors, including hospitality, technology, healthcare, and entertainment, among others. Furthermore, we do not rely on any one-size-fits-all formula. Instead, we strive to provide customized marketing solutions that are in line with niche brands. We not just acknowledge but also appreciate the uniqueness of every business. We have a team of professionals for every digital service, including community management, ORM, SEO, and web development. The long list of positive testimonials and reviews on our website is evidence of the meticulous work our staff put into running our company. To put it in a nutshell, we, at Digital Caterpillar, emphasize the brands and empower them to realize their potential in the virtual world. So make your marketing dream come true and partner up with us today!

Digital Edge 360 Consultancy Private Limited

Gets you 360* Digital Edge in this Digital Age

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46C JAWAHARLAL NEHRU ROAD, Kolkata

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25+

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$50-$99/hr

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$500 - $30,000

We are a team of Digitaloholics Digital Edge 360° doesn’t believe in just delivering what has been asked. The work comes after that – after the website has been created, after the blog has been uploaded, or even after the keywords have been searched. Our belief is to imprint your business’s value in the minds of your customers.  Offering not just a few but multidimensional faces of digital marketing services, Digital Edge 360° is what it is today, all because of the team and their experiences combined together.  Minds full of curiosity, adventure, thrill, commitment, and the excitement to work with various clients, how else do you think we’ve achieved our milestones so far? 4+ Years of Experience 75+ Satisfied Clients 150+ Completed Projects 25+ International Projects Mission Provide the best customer results possible and deliver the WOW factor through our Digital Marketing, Software Development and Cloud Computing services Vision Our vision is to create a digital world full of possibilities, prosperity, meaning, and connection for all.

Digital Folks

Website Designing , Web Development, & Digital Marketing Company

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0.0 (0 Reviews)

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1771 Robson Street -1452, Vancouver

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10 - 25

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$25-$49/hr

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$500 - $4,999

Digital Folks is the best website designing and digital marketing company in Canada. We are known for delivering custom advertising services to startups and business professionals. Our skilled professionals are able enough to create well-crafted advertising campaigns. That maximizes your clicks and helps you to achieve your advertising goals. We are excellent at using multiple advertising platforms. We work with Google Ads and social media platforms to get the best results for our clients. We understand the importance of staying updated with the evolving algorithms. That helps us to use up-to-date strategies and tools to put our best foot forward.

Digital Gravity

Web Development & Digital Marketing Agency

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904, DUSSELDORF BUSINESS POINT, DUBAI UAE, Dubai

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150+

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$100-$149/hr

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$10,000 - $200,000

Digital Gravity provides premium web design, web development, and digital marketing services for corporations and small businesses across Dubai, Abu Dhabi, and the UAE. Our goal is to assist clients in navigating the competitive online landscape. We take a strategic approach, delivering measurable results to provide comprehensive web design, web development, and digital marketing solutions from start to finish.   Our expert team of web designers and developers, digital marketers, social media specialists, graphic designers, and mobile app developers carry the hands-on experience of lifting some of the worlds most prestigious brands from the ground up. Projects we have delivered include Suzuki, Yamaha, Sephora, Palm Marina, Sharjah FDI Forum, Emaar, and many more.

Digital Guider

Digital Marketing Agency

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30 N. GOULD ST, SUITE 6573 SHERIDAN, WY, Sheridan

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201 - 500

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< $25/hr

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$500 - $1,800

In the United States, many businesses compete for the title of “Best SEO Company in USA.” However, only a few companies are able to deliver exceptional SEO expertise and result-oriented strategies consistently. Digital Guider is one of the leading & most affordable SEO services providers in the USA. We leverage our extensive experience in SEO to generate organic business traffic. 

Digital Hugg

Get Professional Now

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Aibak Block Garden Town, Lahore, Pakistan, Aibak Block Garden Town, Lahore, Pakistan, Lahore

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1 - 20

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< $25/hr

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$1 - $10,000

Digital Hugg is a leading digital marketing agency specializing in comprehensive solutions such as Google Ads, SEO, and Lead Generation. We empower businesses to enhance their online visibility, drive targeted traffic, and accelerate sales growth.

Digital KESA

Your digital marketing Partner.

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0.0 (0 Reviews)

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519, Nairobi

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1 - 10

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$25-$49/hr

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$20,000 - $350,000

Digital KESA is a digital marketing agency based in Kenya, specializing in providing end-to-end solutions for businesses looking to thrive in the digital realm. Our team of seasoned experts is committed to understanding our clients unique goals and crafting customized strategies that resonate with their audience. We believe in a comprehensive approach to digital marketing, ensuring synergy across all channels for maximum impact. As a proudly Kenyan agency, we understand the local market intricacies, allowing us to tailor strategies that resonate with the target audience. Our focus is on delivering tangible results. We track, analyze, and adapt strategies to ensure continuous improvement and success for our client's business. Our Services: 1. Social Media Marketing 2. Website Development. 3. Mobile Marketing. ie, Email and SMS Marketing. 4. Local Listing & SEO. 5. Pay per click advertising. 

Digital Marketing Alive

Your Website Design and Digital Marketing Partner

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0.0 (0 Reviews)

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Eco Village 2, B12A 501, Noida Phase-2, Noida, Uttar Pradesh, Noida

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49 - 89

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< $25/hr

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$499 - $8,999

Founded in 2019, Digital Marketing Alive is a results-driven digital marketing agency based in the USA. With a team of over 89 experts, including both in-house professionals and freelancers, we are dedicated to helping businesses excel in the ever-evolving digital landscape. Our wide range of services includes SEO, Local SEO, PPC, and Website Design & Development (WordPress and Shopify), all aimed at boosting your online presence and driving real, measurable results. Our Services: SEO (Search Engine Optimization): We optimize your website for search engines, driving organic traffic and improving your ranking. Local SEO: Our localized strategies help your business become more visible to customers in your area, increasing foot traffic and sales. PPC (Pay-Per-Click Advertising): We craft targeted advertising campaigns that maximize your ROI and drive high-quality traffic to your site. Website Design & Development: We create visually appealing, user-friendly websites on WordPress and Shopify that convert visitors into loyal customers. Partnerships & Recognition: We are proud partners of DesignRush, Clutch, Google, and Facebook, solidifying our reputation as a trusted and effective digital marketing agency. Our excellent reviews across all platforms speak to the high-quality service we provide. In addition, we have developed comprehensive case studies across numerous industries, showcasing our ability to deliver outstanding results tailored to specific business needs. White-Label Services: Digital Marketing Alive also offers white-label digital marketing services to other agencies, enabling them to leverage our expertise while maintaining their own branding. Let’s bring your digital marketing to life!

Digital marketing Company

Top Marketing Agency in Australia

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Berington Drive, Williams Landing Victoria 3027, Australia, Perth

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103 - 47

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< $25/hr

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$100 - $10,000

kitss.tech is one of the best IT company in India that offers quality Search Engine Optimization, Social Media Marketing, Web design & development, digital marketing, Logo Design, and Brand Design services. We accept clients throughout the globe who are ready for Web development needs. Our rich portfolio justifies our function as a world-class web development company. We focus on the needs of our clients to provide 100% satisfaction. 

Digital Marketing Guru

Digital Marketing Agency

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0.0 (0 Reviews)

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Melbourne, Melbourne

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3 - 10

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$100-$149/hr

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$500+

We are a customer-focused Digital Marketing Agency committed to delivering quality service and tailored results. Unlike other agencies, we prioritize trust and value, without binding you in contracts or making empty guarantees. If you need assistance with Google ads, Social Media campaigns, SEO, or GMB Optimization, contact us today for reliable and effective solutions.

Digital Moqim

Grow With Us

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0.0 (0 Reviews)

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120 Dr. Lal Mohan Bhattacharjee Road, Kolkata

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1 - 9

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$25-$49/hr

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$500 - $2,000

DIGITAL MOQIM is a new organization that started in 2023. We are based in Kolkata, WB, India, but we offer our services to places like the USA, UK, Kolkata, Bihar, Jharkhand,, and other parts of India. We help businesses with different things like creating their brand, designing websites, making graphics, building online stores, making sure their websites show up on search engines, writing content, promoting on social media, running ads, and keeping their websites updated. Our goal is to help businesses succeed online.

Digital Nomads HQ

We are dedicated to elevating brands by delivering innovative solutions that captivate and engage consumers.

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3/2 Akeringa Place, Sunshine Coast

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10 - 15

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$150-$199/hr

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$1,000 - $100,000

Digital Nomads HQ collaborates with our clients to ensure the very best performance from all their online platforms within the context of their business goals and objectives.

Digital One Agency

Transforming Visions into Digital Realities: Your Innovation, Our Expertise

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0.0 (0 Reviews)

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1 Farrer Place, Sydney

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1 - 50

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$50-$99/hr

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$10,000+

Embark on a transformative journey with Digital One Agency, a pioneering force in the world of iOS app development spanning across the illustrious landscapes of Australia, USA, Canada and UK. Tailoring bespoke solutions for a diverse array of clients, we deftly transform imagination into interactive, feature-rich realities that captivate and enthral. Our virtuosity lies in our meticulous and strategic development paradigm, harmoniously synchronised with the zenith of industry trends and propelled by cutting-edge technologies. The result? Exemplary, high-performing mobile applications that exude resilience, prowess, and an unerring ability to enrapture. Yet, even in the throes of innovation, we remain steadfastly attuned to your fiscal parameters and temporal demands. From the conceptual genesis to the aesthetic pinnacle, and from development symphony to rigorous testing crescendos, our holistic prowess encompasses the entire lifecycle. Your vision becomes our compass as we meticulously sculpt, craft, and refine. A symphony of strategic planning, design finesse, technical acumen, and strategic marketing prowess converge seamlessly, propelling Digital One Agency to stand as the unrivalled nucleus of your iOS app development journey. Inscribe your success story with precision. Elevate your brand with eminence. The tapestry of unparalleled iOS app development excellence awaits, exclusively with Digital One Agency.

Digital Professionals IE

One-Stop Solution For All Your Business Needs.

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0.0 (0 Reviews)

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77 Lower Camden Street, Dublin D02 XE80, Ireland, Dublin

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1 - 50

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$25-$49/hr

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$10 - $100

Digital Professionals is a full-service digital agency based in Ireland, specializing in logo design, webseite design, digital marketing, and app development. We offer a wide range of services, including SEO, social media marketing, PPC, eCommerce solutions, and custom branding. Our agency focuses on delivering ROI-driven strategies, timely project completion, and long-term client partnerships. We also support businesses in leveraging Ireland's Local Enterprise Office scheme for online growth. Our mission is to help businesses grow through innovative and effective digital solutions tailored to the Irish market.

Digital Retina

Digital Marketing Agency in USA

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2066 N Capitol Ave , California , San Jose , United Stated, San Jose

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15 - 30

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N/A

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$1,000+

Welcome to Digital Retina, Your Premier Digital Marketing Agency in the Usa. as a Leading Brand Marketing Agency, We Specialize in Creating Impactful Digital Experiences That Drive Business Growth. Our Comprehensive Services Include Social Media Marketing (Smm), Search Engine Optimization (Seo), Web Development, Graphic Design, and Pay-Per-Click (Ppc) Advertising. at Digital Retina, We Combine Creativity, Strategy, and Technology to Deliver Tangible Results.

Digital Skyweb

Empowering Digital Presence

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AL-103, VSS Nagar, Bhubaneswar, 751007, Odisha, India, Bhubaneswar

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20 - 50

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< $25/hr

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$1,000 - $10,000

Empowering businesses with cutting-edge digital strategies to generate growth and enhance their online visibility. From targeted marketing to compelling content, we transform your ideas into digital success. Digitalskyweb transforms your internet presence into a powerful growth engine. Our team of innovative specialists specializes in developing bespoke digital marketing strategies that offer guaranteed results. To elevate your brand and connect with your target audience, we use the latest technology and data. Partner with us to navigate the digital terrain and achieve your company objectives with accuracy and creativity.

Digital Success

Leading the Way in Digital Growth.

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0.0 (0 Reviews)

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2001 Ross Ave Suite #700-140, Dallas

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50 - 100

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$50-$99/hr

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$1,000 - $5,000

Digital Success has helped clients from various industries with our strategies, like SEO, to dominate the Google results page and sustain their rankings. PPC management is an evolving and demanding skillset that requires experience to ensure every opportunity is taken advantage of. And we use programmatic advertising to do the following: reach a competitor’s customer base, fence geographical area, target past customers through a company-provided database. We reach the right customer at the right time with programmatic. We use social media as a tool to enable businesses to find, connect, and engage with their target audiences.

Digital TechXon

Innovate • Engage • Transform

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King Fahad Street, Riyadh, Riyadh

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10 - 15

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< $25/hr

Inside Service Listing

$25 - $100

Digital Techxon is a top-tier digital services agency dedicated to helping businesses thrive in the online world. Our mission is to boost your brand’s online presence and drive growth through a wide range of services tailored to your unique needs. Our Services: Website Development: We build responsive, user-friendly websites that look great and work perfectly on all devices. Our team uses the latest tech to make sure your site is secure, fast, and easy to use. SEO (Search Engine Optimization): Increase your online visibility and attract more organic traffic with our expert SEO services. We use proven techniques to improve your search engine rankings, making it easier for potential customers to find you. Graphics Design & Branding: Our creative team designs eye-catching visuals and brand identities that connect with your target audience. From logos to full brand overhauls, we make sure your brand stands out. Application Support: We provide reliable support services to keep your business operations running smoothly. Our team is always ready to troubleshoot and resolve any issues quickly and efficiently. Social Media Marketing: Grow and engage your audience with our custom social media strategies. We create and manage content that captivates your followers, increases engagement, and builds brand loyalty. Photography/Videography: Enhance your brand’s visual storytelling with our professional photography and videography services. We capture high-quality images and videos that effectively communicate your message. Corporate Gifting: Strengthen your business relationships with our personalized corporate gifting solutions. We offer a range of custom gifts that leave a lasting impression on your clients and partners. Paid Ads: Maximize your ROI with our targeted paid advertising campaigns. We design and manage ads that reach your ideal customers and drive conversions, ensuring every dollar is well spent. Digital Tech Cards: Modernize your networking with our digital tech cards. These innovative business cards allow you to share contact information and social media profiles with a simple tap. Featured Projects: Shahi Bawarchi: Designed an attractive menu for this Riyadh-based Hyderabadi restaurant and created promotional pamphlets and flyers for their food offerings. Gulf Line: Developed a customized website using React for this leading general contracting company, showcasing their extensive services in various industries. Intihar Trading: Created a static website to highlight their projects and enhance their online presence. Logo Design: Developed unique logos tailored to the specific needs of various clients, helping them establish a strong brand identity. At Digital Techxon, we believe in building long-term partnerships with our clients. We are passionate about helping businesses succeed in the digital age and are dedicated to providing exceptional service, innovative solutions, and measurable results. Partner with us to elevate your brand and achieve your business goals. Additional Content: Why Choose Digital Techxon? Expertise: Our team consists of experienced professionals who are experts in their respective fields, ensuring you receive the highest quality service. Innovation: We leverage the latest technologies and strategies to keep your business at the forefront of the digital world. Customization: We understand that every business is unique, and we tailor our services to meet your specific needs and objectives. Results-Driven: Our primary goal is to help you achieve your business goals. We measure our success by your success. Comprehensive Solutions: With a wide range of services under one roof, we provide a seamless experience for all your digital needs.

Digital Third Coast

Making a Measurable Difference

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2540 W North Ave, Chicago

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10 - 49

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$150-$199/hr

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$10,000+

DTC is a leading Chicago based digital marketing agency specializing in SEO, Paid Media, and Digital PR solutions. Their strong commitment to long-term client relationships and client profitability has helped this digital marketing agency grow steadily since the beginning. They’ve developed custom plans for 300+ clients that fit their unique business, industry, audience, and company-specific goals. These relationships are central to our work and our core values.

Digital TLJ

Increase your Digital Presence

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TULJA HOUSE, Opposite Goyal Complex, Sandesh Press Road, Bodakdev, Ahmedabad

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2 - 9

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$25-$49/hr

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$1,000+

A full-service digital advertising agency, DIGITAL TLJ provides solutions for several facets of digital marketing, including online reputation management (ORM), mobile marketing, Pay Per Click (PPC), and search engine optimization (SEO) services. We are a trusted source of advice for businesses and brands engaged in a variety of endeavours. We organise smart online wars as a web-based social networking company. We also execute and manage these battles. We will make sure that your message reaches the right audience at the right moment with the help of our creative content marketing strategy.We distinguish ourselves by being organised at this point, adaptive, and nimble without sacrificing responsibility. We are a lot of beautiful folks who think and breathe technology.

Digitaldhyanaa

SEO service in Vadodara

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0.0 (0 Reviews)

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Gotri Rd, Vadodara

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0+

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< $25/hr

Inside Service Listing

$10 - $20

Digital Dhyanaa is one of the best digital marketing agencies in Vadodara that provides Social Media Marketing, Search Engine Optimization, Website Development, and Logo Making. For More Information Visit our Website and Mail on digitaldhyanaa@gmail.com

Digitalinear Ltd

Making Impossible Possible

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5th Floor 167-169 Great Portland Street, London

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1 - 5

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$100-$149/hr

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$1,000 - $1,000,000

Digitalinear Ltd: Pioneers in Digital Innovation Digitalinear Ltd stands as a hallmark of excellence in the digital solutions industry. With a steadfast presence in London, United Kingdom, and over 15 years of rich experience, Digitalinear has become synonymous with innovation, reliability, and superior quality.  A Legacy of Innovation and Excellence From its inception, Digitalinear Ltd has been committed to pushing the boundaries of what’s possible in the digital realm. Their journey, marked by relentless pursuit of perfection, has seen them evolve from a budding startup to a leader in providing comprehensive digital services. This evolution is a testament to their adaptability, cutting-edge solutions, and unwavering dedication to client success. Unmatched Expertise in SEO Digitalinear’s proficiency in Search Engine Optimization (SEO) is unparalleled. They understand that SEO is not just about ranking higher on search engines but about driving meaningful traffic and generating valuable leads. Their team of SEO experts employs a holistic approach, combining on-page and off-page strategies, meticulous keyword research, and advanced analytics to ensure sustainable growth and visibility for their clients. Excellence in Web Design and Development Digitalinear Ltd excels in crafting digital experiences that are both visually stunning and highly functional. Their web design and development services are tailored to meet the unique needs of each client, ensuring that every website is user-friendly, responsive, and optimized for performance. Their ability to blend aesthetic appeal with technical excellence results in websites that not only attract visitors but also convert them into loyal customers. Leading the Way in Mobile Application Development In the rapidly evolving mobile landscape, Digitalinear stands out with their innovative mobile application development services. They create intuitive, engaging, and feature-rich mobile apps that cater to diverse platforms such as iOS and Android. By leveraging the latest technologies, Digitalinear ensures that their mobile solutions provide an exceptional user experience and meet the specific needs of their clients. Comprehensive E-commerce Development Digitalinear Ltd is a powerhouse in E-commerce development, helping businesses build robust and scalable online stores. Their expertise spans the entire E-commerce ecosystem, from platform setup to payment gateway integration and security implementation. Their focus on creating seamless and secure shopping experiences has enabled numerous businesses to expand their reach, boost sales, and achieve long-term success. Client-Centric Approach What truly sets Digitalinear apart is their client-centric approach. Every project is undertaken with a deep understanding of the client’s business goals and vision. This dedication to delivering tailored solutions has earned them a reputation as a trusted partner in the digital space. Their clients value their transparency, commitment, and the tangible results they consistently deliver. Looking to the Future As Digitalinear Ltd continues to grow and innovate, their focus remains firmly on leveraging their extensive experience and expertise to provide state-of-the-art digital solutions. They are poised to navigate the challenges of the ever-changing digital landscape, ensuring they remain at the forefront of the industry.    

Digitalize Way

Creativity is Everywhere

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0.0 (0 Reviews)

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508 Benner Rd,, Allentown

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10 - 100

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< $25/hr

Inside Service Listing

$10 - $100

Welcome to Digitalize Way, we are result driven digital marketing agency. Our quality and transparent digital marketing work speak for itself. We deliver passionate, personal, and tailored digital marketing services to our clients. We strongly believe that when it comes to SEO, content marketing, social media marketing, digital marketing, and web development, there is no such thing as a ‘one size fits all approach. Our digital marketing strategies are unique and distinctive and we always anticipate the intent of our clients and search engines. Our digital marketing services include creative web designing, website development, digital marketing, social media marketing, eCommerce store, and SEO services across the globe. 

Digitally Prime

Your Gateway to Digital Excellence

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0.0 (0 Reviews)

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25631 Pleasant Valley Rd, Chantilly

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20 - 50

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$100-$149/hr

Inside Service Listing

$1,000 - $9,223,372,036,854,775,808

Digitally Prime: Your Partner in Digital Success. Elevate your brand with our innovative digital solutions.

DigitalRyze

Maximizing Your Online Presence

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0.0 (0 Reviews)

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B-812/A, World Trade Tower, Makarba, Ahmedabad, Sarkhej-Okaf, Ahmedabad

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10 - 50

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< $25/hr

Inside Service Listing

$250+

From the very beginning, we’ve embraced a straightforward yet powerful principle: quality comes first. This philosophy serves as the foundation of everything we do, evident in every project, partnership, and solution we provide. At DigitalRyze, we are committed to staying at the forefront of the ever-evolving digital world. Our comprehensive range of services is designed to elevate your brand, whether through strategic Digital Marketing, innovative Graphic Design, comprehensive Branding, advanced SEO, impactful Google Ads, engaging Facebook Ads, cutting-edge Website Design, or powerful Social Media Marketing. Each service is delivered with expertise and a deep understanding of the digital landscape. With an international client base spanning the UK, Canada, the USA, and the Middle East, we’ve earned the trust of businesses worldwide. These are not just clients; they are partners, integral members of the DigitalRyze family. We’ve had the honor of collaborating with leading brands, shaping their digital stories, and driving them to the pinnacle of success in their industries.

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What is meant by a PPC service?

To understand what a PPC agency does and its services, let us first understand what PPC means. PPC or Pay-per-click is a model of internet advertising where the advertiser has to pay the search engine or site a certain amount of fixed fee every time a user/visitor clicks on their advertisement. Simply put, the advertiser has to pay only when a user clicks on their advertisement. An example of PPC advertising is search engine advertising, the most popular form of PPC advertising. Advertisers bid for ad placement in search engine advertising, typically through sponsored links via search engines such as Bing or Google. Essentially, the PPC advertising model is a way of buying visits to an advertiser's site rather than organic visits. So why is PPC advertising on the rise, and what are the reasons behind its immense popularity with advertisers?

With digital marketing becoming extremely popular daily, more companies are jumping on the digital advertising bandwagon. It has led to mushrooming of advertisements for products and services to which internet users are exposed. This increased level of competition in the digital advertising medium has led to the need for a more effective and targeted manner of reaching out to potential customers. It is where pay-per-click comes in. So, what are the benefits of PPC advertising and the reasons behind its immense popularity?

Implementing the pay-per-click model of digital marketing has a multitude of benefits, namely,

  • Cost effective: PPC advertising is one of the most cost-effective digital marketing models. In this model, advertisers only pay for clicks instead of reach or ad impressions making the return on investment high. Also, since it gives the clients complete control over the ad placements and targeting, it provides better control over the budget.
  • Instant Results: Even though there are several methods of digital marketing to target and draw customers to a website, the PPC model is one of the most effective in terms of the time taken to deliver results. Implementing pay-per-click can fetch instantaneous results, unlike SEO methods, which are more of a long-term project.
  • High ROI:  ROI is high for PPC advertising since this model targets customers who are actively searching for that product or service. For instance, if the cost of paying for a particular click is $5 and the customer purchases $100, the company sees a positive ROI.

So, what is the role of a PPC agency, and how do they help in a PPC advertising campaign?

A PPC management agency will implement and look after the whole PPC ad campaign for their clients. The role of a PPC agency can be broadly divided into three steps,

  • Setting up the campaign: The first and key step is to set up the campaign properly. The agency must understand its client's business goals, requirements, and target audience. The setting up process will involve budgeting, keyword research, audience demographic targeting, conversion tracking, bid strategies, AD placements, dynamic ad targets, landing page, setting up KPI parameters to track the performance, etc.
  • Monitoring: Once the PPC campaign has been set up and launched, the next step is monitoring the campaign to ensure no glitches.
  • Reporting: One of the PPC management service's crucial responsibilities is reporting on the ad campaign to the client. Reports are prepared and customized based on the pre-decided KPIs and regularly delivered to the clients so the client can track the campaign.
  • Campaign Optimization: Another primary responsibility of the PPC management service is optimization. It involves actively monitoring the campaign and making necessary changes to make it more effective and improve performance.

What are the top signs that you need to hire a PPC agency?

The key indications that it is time to hire a top PPC agency to take charge and implement your PPC campaign are,

  • Current PPC strategy is not yielding results: If your current in-house strategy is underperforming or does not yield the desired results, it may be time to outsource the PPC campaign to a professional PPC management agency. They can help streamline the campaign and make it more effective.
  • Lack of resources: If your company does not have the time or the resources to hire and train PPC campaign experts or if it is not viable to have an in-house PPC campaign team, then hiring a PPC agency will be the right answer.
  • Increase in advertising budget: An increase in the marketing budget does not guarantee better growth or leads for a campaign. The key is to ensure that the funding is allocated and spent efficiently. And this can be done with the help of a professional PPC ad agency.
  • Rebranding: If your company is looking to rebrand or reposition itself in the market or launch a new line of products and services, it may be the right time to hire a PPC service company to help fetch better results.
  • Increase in competition: If there is increased competition in your domain or sector and a flurry of new entrants, it will be wise to hire a PPC agency to help consolidate your company's position by bettering your PPC strategy.

Hiring a top PPC advertising agency is a huge decision given that it involves spending a significant portion of your marketing budget on it; however, hiring a top PPC agency can also help do wonders for your firm.

What are the benefits of hiring a PPC marketing agency?

Going with an experienced and top PPC marketing company to handle your PPC campaign can bring several benefits apart from a well-strategized and curated PPC campaign. Some of the benefits are,

  • Experience and Skills: By hiring a top PPC agency, you get to work with experienced PPC experts with the relevant skills, experience, and years of experience and expertise required to pull off a PPC campaign.
  • Optimization of time:  Hiring a PPC agency to handle your ad campaign instead of doing it in-house can help you save a lot of man-hours and resources. PPC campaigns must be constantly monitored and optimized in terms of updating the keywords or changing the placement of ads. Outsourcing this to an external agency can help you save a lot of time and resources.
  • Result driven: Deciding to do the PPC campaign in-house with your company's team may involve a lot of trial and error, resulting in an underutilization of resources. Opting to go with an experienced PPC company can help solve this problem.
  • Scalability Factor: One of the most significant advantages of hiring a PPC agency is that you can scale up or scale down your ad campaign according to the needs and requirements of your business. It may not be feasible if you do it with an in-house team.
  • Focus on core business: Outsourcing the PPC ad campaign can help you and your company focus on your core business activities and strategies.

Key points to keep in mind before hiring a PPC consultant

Hiring a PPC consultant to implement and manage your PPC ad campaign is a huge decision. Here are some of the tips and pointers to keep in mind before you hire a consultant,

  • The Profile of the Agency: Factors such as the number of years the agency has been in business, their clients, their team, and their qualifications and experience are also important factors to be considered.
  • Success stories: It is essential to consider if the agency has worked with clients and projects similar to yours and the outcomes. Client testimonials and reviews are crucial aspects to be taken note of.
  • Services offered: Clients should clearly understand the services the agency provides before entering into a contractual agreement. In addition, it is necessary to understand the strategy the company will undertake and the allocation of budget and resources.
  • Tools & Technologies used:  It is essential to ensure that the agency of your choice is using the latest tools, methods, and technologies to implement and run your PPC campaign.
  • Advanced Quote: Cost is an essential factor that needs to be considered before making any key business decision. It is always wise to go with a PPC agency that provides you with a quote in advance and a breakup of the quote, if possible so that it is easier for you to make decisions in the future.

Hiring the best pay-per-click that suits your needs and requirements can play a huge role in deciding whether your PPC campaign succeeds. Therefore, it is crucial to take into consideration these factors before going ahead with the decision.

Estimating the cost of your PPC campaign

The cost of hiring a top PPC agency to implement and run your pay-per-click campaign will depend upon several factors. For example, the determining factors of the price could be the nature and complexity of the project, the size of your company, the experience, and expertise of the agency and the team working on the project, the duration of the campaign, goals, and the KPIs of the project amongst other factors.

The billing structure can also vary depending from agency to agency. While some PPC agencies bill on an hourly basis, some do it monthly, whereas some companies charge a lump sum on a project basis. Finding a company whose billing structure works well with your finances is essential. The average rate charged by a PPC agency in the US is around $152 per hour, while medium and small enterprises spend about $ 9000 -$ 10,000 monthly to run a PPC campaign. With cost always being an important determinant, it is important to consider the factors that affect the overall cost of the campaign.

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