Baldwin

WEBA, a beloved Belgian furniture store, partnered with Baldwin to redesign their Magento 2 webshop with a strong focus on User Experience (UX). Back in 2017, we built their first large-scale Magento 2 webshop quite a milestone. Three years later, we were excited to take the next step and enhance the webshops design, performance, and usability.

The new webshop offers a smoother, faster, and more intuitive experience for customers. We simplified navigation, reduced distractions, and optimized the flow from product to purchase all to reduce drop-offs and increase conversions. Product detail pages are clearer, dimensions more visible, and upselling and cross-selling are now more prominent.

The homepage got a sleek, modern makeover. Banners, CTAs, and elements were redesigned in a cleaner style, while WEBAs iconic mascot, Arsène Weba, now plays a bigger role. Other key features like gift vouchers, promotions, and newsletters are easier to find.

WEBAs typical blue remains central to the design, supported by more white space and a less cluttered look. Promotions are now clearly marked, with transparent pricing and visibility on timing.

Beyond the redesign, WEBA trusted Baldwins integrated approach. Our developers and marketers worked closely with their team, growing online sales significantly over the years. With strong SEO results and increased traffic, WEBA experienced a real e-commerce boom.

This close partnership even inspired a fun touch: the launch of the Baldwin seat proof of a collaboration built on trust, creativity, and great results.

Thienpont Wine, a prestigious Belgian wine house and royal warrant holder, turned to Baldwin to revamp its online presence. Their goal? Make their premium wine selection accessible to a wider audience from curious newcomers to seasoned connoisseurs while adding value through a wine club, events, and expert content.

Together with partners Yves Demets, Amista, and ITM, we built a robust Magento 2 platform fully integrated with SAP Business One. The result is a smooth ecosystem that empowers both end users and the Thienpont team.

Project Highlights

• Built on Hyvä:

The webshop runs on the high-performance Hyvä theme, delivering a sleek, elegant design and excellent PageSpeed scores (+90). Its fast, responsive, and perfectly reflects Thienponts brand.

• Smart UX & Filtering:

Users can explore wines by type, grape, region, vintage, food pairing, and more. Gallery and list views offer flexibility, and autocomplete search ensures customers find what they need quickly.

• Rich Product Content, Minimal Effort:

Detailed wine pages with tasting notes, producer profiles, and regional insights provide a premium experience. Automated content population reduces manual input and keeps the site fresh.

• Wine Club & Events:

A custom-built wine club unlocks premium content for members. The integrated Staylime module streamlines event registration, waitlists, and notifications boosting efficiency for both users and admins.

• ERP Integration:

ITMs module and Amistas SAP expertise ensured seamless, automated data flows between Magento and SAP Business One from inventory to order processing.
Results
 

• Better user experience and engagement
• Smoother backend operations with less manual work
• High-performance webshop with excellent loading times

The new thienpontwine.com blends family heritage, wine culture, and digital innovation setting a new standard in e-commerce for premium brands.

We’re proud to share the launch of one of our most ambitious projects to date: the B2B webshop and portal for N.E.W.S Records. This Belgian music distribution company, known for its deep roots in the music industry, partnered with Baldwin, Nvision, and ESC to build a high-performance platform fully integrated with Business Central.

The result is a sleek, minimalistic webshop that puts the spotlight on rich album artwork, while offering a powerful and intuitive experience for B2B users. Built with Hÿva for maximum performance, the platform allows real-time access to product info, pricing, inventory, and downloadable assets—everything a media wholesaler needs, in just a few clicks.

A custom-built music player lets users preview tracks directly from the product page, while smart filtering and navigation make browsing tens of thousands of titles a breeze. With real-time data sync between Magento and the ERP, plus advanced features in the “My Account” section, this platform truly raises the bar for B2B e-commerce in the music industry.

Thanks to biweekly reviews, clear priorities, and hands-on collaboration with N.E.W.S, we delivered a future-proof platform that’s both beautiful and highly functional.