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Top Content Marketing Agencies in 2022 | 2023

The saying ‘Content is King’ is often used about content marketing and marketing in general, and its importance cannot be overstated. In today’s competitive business landscape, consumers have a multitude of choices in front of them for any given product or service. Additionally, consumer awareness and expertise have significantly increased with customers seeking high-quality products and services. So the main challenge for businesses is not only in offering quality products and services but also in targeting the right audience for their product. And this is where content marketing comes in. It is the key to developing and retaining a solid and loyal audience base and helps generate leads and increase conversions. Expert content marketing agencies can help craft the perfect strategy that best captures the essence of your business and delivers measurable results.

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Content Marketing Agencies

The Dubs

Financial Content Marketing

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London, London

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10 - 49

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$150/hr

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$5,000+

The Dubs is the finance industry's content marketing firm. When finance brands need to tell their story to customers and target audiences, we conceptualise, produce, and distribute content to match their demands.Being experts in the financial services sector, we are aware of the industry's strict regulations and challenging subject matter. We use rigorous editorial and publishing practises to produce relevant material that complies with regulations.Since 1996, we have grown our financial services marketing expertise and now span the whole sector. We collaborate with investment and retail banks, asset and fund managers, insurers, brokers, financial planners, and advisers as well as developing markets and fintech companies.

The GCMG Agency

Strategy | Social Media | Creative

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30851 Agoura Road, Agoura Hills

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10 - 49

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$50/hr

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$1,000+

The dysfunctional agency paradigm that supported the consumer goods and entertainment industries was the catalyst for a 30-year evolution that produced us. Working with bloated agencies focused on the incorrect activations, analytics, and client goals caused our clients' frustrations and weaknesses, which we witnessed firsthand.One of the best consumer product and entertainment marketing firms in the world, The GCMG Agency created distinctive social media and digital strategies for driving quantitative ROI throughout this transition.We have the privilege of supporting organisations and brands like Jack Daniel's, Guy Fieri, Skinnygirl, ConAgra, Smithfield, and B&G Foods thanks to our strategy-first approach.

The Mather Group, LLC

We boost your sales and leads

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411 Center St. N, Vienna

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10 - 49

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$25/hr

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$1,000+

The Mather Group, LLC is a digital agency that helps businesses of all sizes with their marketing problems. TMG allows top brands and individuals to design their online presence to support their bottom line. TMG is led by CEO Josh Greene, who has over 20 years of expertise developing and implementing digital strategies. TMG develops relationships, designs and implements customised SEO, Paid Media, Wikipedia and Glassdoor strategies to match each brand's specific objectives by concentrating on core areas of expertise and always working without pretence. Businesses are guaranteed a high ROI, enhanced growth, and a new strategic partner with TMG.

The Snug

DIGITAL AGENCY

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727 W. 7th Street, Los Angeles

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2 - 9

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$25/hr

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$1,000+

The Snug is a Digital Agency, founded by Jill Molloy and Heather Gailing. Jill is a Web Developer and Designer with more than five years of industry experience. Heather is a Product Manager with a background in Sales and Customer Service. The Snug specialises in Web Design, Development, Marketing and Content. We pride ourselves on being a true one-stop-shop that will help you improve and maintain a high-quality web experience for your users.

TheHOTH

Grow Your Business with SEO

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111 2nd Ave. NE. #1500, Saint Petersburg

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50 - 249

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$25/hr

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$1,000+

A white label SEO service called The HOTH was created especially for affiliates, agencies, and in-house SEOs. We can assist you in scaling up your local citation building and personalised, quality link building. You may receive consistent, high-quality backlinks and local citations using our 100% U.S.-based assistance and quick turnaround services for link building.

Thinkmedia

Manchester Media Buying Agency

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Manchester Business Park 3000 Aviator Way, Wythenshawe

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2 - 9

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$150/hr

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$10,000+

Thinkmedia is a media purchasing organisation that provides custom media planning and buying services to customers and agencies. To satisfy specific client marketing briefs, our media buyers offer fully costed media programmes. Once the campaigns have been authorised, our media buyers negotiate the biggest media buying discounts and put them into action. Our media buyers deliver post-campaign reports and reaction analyses after campaigns are over.

Thunderfoot

Welcome to the Team

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195 Montague Street, Brooklyn

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10 - 49

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$25/hr

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$1,000+

Thunderfoot is a top-tier team of writers, strategists, and marketers that serves as a partner in digital marketing, design, and content development.

Top4 Digital Marketing Agency

#1 SEO Company & Digital Agency Australia

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5 Glenayr Grove, West Pennant Hills NSW 2125, Australia, Sydney

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25 - 50

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$35/hr

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$599 - $100,000

Top4 Marketing is a leading digital services and consulting company that provides a full scope of award-winning digital marketing services and end-to-end digital solutions to companies of all sizes. We specialise in digital marketing, including SEO, social media marketing, web design, online advertising, PPC, lead generation, email marketing, and content marketing. Our proprietary technology platform enables us to generate leads fast, helping businesses succeed online. Our marketing consultants partner collaboratively with clients in Australia, Singapore, UK, and USA to deliver customised solutions that meet their unique needs. With our expertise and experience, we have helped numerous businesses achieve success online. Contact us today!

Velocity Consultancy

Accelerate your path to Success!

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Sej Plaza, F-56, 1st Floor, Marve Rd, Malad West, Mumbai

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0+

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$25/hr

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$1,000+

Velocity Consultancy is a prominent digital agency based in Mumbai, India, specializing in web design and development services. With a focus on assisting small and medium-sized businesses, the company strives to establish a robust digital presence for its clients. Their services encompass website design, web development, e-commerce solutions, SEO services, graphic design, content writing, and more. Committed to excellence, Velocity Consultancy boasts over a decade of industry experience, delivering customized and responsive websites that cater to various devices. Their comprehensive approach includes strategic planning, SEO, and content development, ensuring businesses thrive in the competitive digital landscape. With a dedicated team of skilled professionals, the company emphasizes customer satisfaction and timely project delivery.

VELOX Media

ROI-Focused Digital Marketing Agency

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518 S 9th St, Boise

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50 - 249

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$200/hr

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$10,000+

An award-winning, ROI-focused digital marketing agency, VELOX Media specializes in strategy, organic search marketing optimization, paid ads management, and web development. We take pride in working with our clients to grow and expand their businesses across the globe. VELOX Media campaigns are specifically designed to generate a 400% - 1000%+ return on marketing spend, modeling new revenue and return before ever getting started. Most of our top clients have seen $1M+ in new monthly revenue within six months.

Viral Solutions

We make digital marketing simple.

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100 N Main, Suite 106, Oshkosh

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2 - 9

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$25/hr

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$1,000+

The data nerds at Viral Solutions are prepared to transform your data into useful business insights so that we can finally produce predictable results for your company.Like a great house has a great foundation, so does excellent marketing have a great future strategy.To provide you an advantage in the market, we'll assess market circumstances, rivals, brand messaging, and much more. It is quite expensive to hire an internal CMO, SEO expert, social media specialist, graphic designer, web developer, copywriter, and other professionals.You may acquire an experienced, cross-functional staff at Viral Solutions without having to pay the high expense of a complete marketing department.You can be too close to your company at times to comprehend why your marketing isn't producing the desired results.Get a new perspective on your pricing, messaging, technological stack, and other things.

Vision A Tech

we make your brand unforgettable

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B1/H3, Block E, Mohan Cooperative Industrial Estat, badarpur, New Delhi

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5 - 10

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$25/hr

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$250 - $750

Our company is a cutting-edge force in the ever-evolving online landscape. With a passion for results, we leverage data-driven strategies to boost your brand's visibility, engage your target audience, and drive conversions. Our dedicated team of experts specializes in SEO, SEM, social media, content creation, and email marketing, crafting customized campaigns tailored to your unique goals. We stay at the forefront of industry trends, ensuring your brand remains competitive and relevant in the digital age. Join us in reshaping the future of your online success  

VPN Infotech

INNOVATION FOR EVERYONE

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313, Proton Plus, L.P. Savani Road, Adajan, Surat – 395009, India, Surat

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10 - 49

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$25/hr

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$5,000+

VPN Infotech The best and most reputable IT solution company in Surat and describes itself as "your trustworthy software solution partner for your business." They have 11 years of expertise working with clients with various needs and domains. They are a web outsourcing firm offering versatile services to different sectors, including quality control, corporate services, mobile apps, online applications, and many more. They have skilled developers on their staff of web experts. They are an ISO 9001:2015 certified business with experience creating iOS and Android apps. The unique part of this company is they focus on startups for providing services and solutions to become well-established companies. In addition to all of this, they have 1000+ satisfied clients that trust them.

Vrinsoft Pty Ltd

Experience Technology

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384 keilor road, c/o work tank, niddrie, 3042, vic, australia, Keilor

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1 - 300

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$25/hr

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$10,000 - $50,000

Vrinsoft Pty Ltd is a Melbourne based app, web and software development company that employs a group of young, professional and active enthusiasts working together to meet the needs of various clients related to the development of mobile applications, web development, web hosting and software development, payment gateway integration, search engine optimization (SEO), digital marketing solutions and e-commerce solutions. We are committed to providing quality solutions to clients in Australia and overseas. Our solutions are tailored to the needs of our clients, as we fully understand that every business has different needs, different requirements. We make sure that our mobile apps and marketing solutions stand out from the competition and remain digitally compatible with changes in technology.

Vye

Uncommon Creativity

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619 W St Germain St, Saint Cloud

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10 - 49

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$100/hr

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$5,000+

A HubSpot partner, Vye is an inbound marketing company. Our team members, who are inquisitive, analytical, and adaptable, operate out of offices in downtown St. Cloud, Minnesota, and the Rail Yard Innovation District of Green Bay, Wisconsin. With a novel approach to conventional marketing that combines technology and data with exceptional creativity, we assist businesses in solving a variety of difficulties.Our goal is to reinvent marketing as an investment in demonstrable growth. We assist businesses in measuring and observing the effects of their marketing initiatives. We accomplish this through a tried-and-true method that combines web construction, digital marketing, strategy and brand creation, research, analytics, automation, and campaign planning while focusing on the demands of the customer.

We Are Innov

Marketing, Communication and Advertising Agency

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177 Rua Cidade de Bristol, Porto

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10 - 49

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$25/hr

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$1,000+

We switch between online and offline platforms in an effort to produce solid concepts, regardless of how they get to customers. It may be accomplished through effective social media management, planning a digital communication strategy, building a website, or making a press release.

Web SEO Star

Improving Your Online Presence

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963/FF3, Shalimar Garden extn 1, Sahibabad, Ghaziabad

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10 - 25

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$10/hr

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$10 - $100

Web SEO Star is a leading digital marketing agency based in India. We offer a wide range of services to help businesses increase their online presence and drive more traffic to their website. Our services include search engine optimisation (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, content marketing, and much more. Whether you're looking to increase your visibility on search engines, drive more traffic to your website, or improve your social media presence, we can help. Our team of experts has years of experience in the industry and knows how to create a customised strategy to help your business succeed. Contact us today to learn more about how we can help your business grow.

WebCodeGenie Technology Pvt. Ltd.

Top Web and Mobile App Development Company

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WEBCODEGENIE, INC. 372 TOWN PLACE FAIRVIEW, TX 75069, Austin

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100 - 150

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$20/hr

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$5,000 - $50,000

WebCodeGenie Technology Pvt Ltd is a CMMI Level 3 Software Development Company in the USA that specializes in Web and Mobile app development. We know that building websites and Mobile Apps that people love can be risky. That’s why we don’t make assumptions, we remove them. We discover, strategize, design, develop, brand, and launch businesses into the world.  We have a team of 100+ professionals, including Project Managers, Web Developers, Mobile App Developers, Web Designers, QA specialists, Seo, and digital marketing experts. With our Project Management System, our team helps you to set your goals and ensures high quality of work, which will be maintained throughout the entire project life-cycle. We have amassed great experience in working on huge numbers of applications for small as well as big companies. Our practice of following SDLC has helped us develop huge applications in phases, which keeps the return on investments high with every launch and thus helps our clients to set a clear vision of the application. We become your partner to overcome the tech obstacles, creative challenges, and potential business blunders that stand between you and your objectives. Check out our website at www.webcodegenie.com For more details, drop an email to [email protected] or give us a call directly at +1 234-230-6411. We look forward to making something great together.

Webcreate

Helping Businesses Reach Their Full Sales Potential

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206, Second Floor, Siddharth Elegance, Old Chhani Rd, nr. Volkswagon Showroom, Vadodara, Gujarat 390024, Vadodara

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45,000 - 45,201

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$25-49/hr

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$5,000+

Webcreate is one of the top-rated lead generation agencies in Vadodara, Gujrat, India with a core focus on digital marketing, web and mobile development, and eCommerce solutions. Our approach involves thorough research and analysis of our client’s requirements with a strong emphasis on delivering superior quality over sheer quantity. Armed with over 6 years of experience, we take pride in our impressive 90% client retention rate, having successfully completed 750+ projects and earned the satisfaction of more than 250 clients.. Owing to our strong market presence we have earned a few of premium clients from different industries like Meraki Craft, Shipsa global logistics, Alivez, Sukhmukh Exports, Genesis Brixton etc.

WebFX

Digital Marketing That Drives Revenue

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1705 N Front St, Harrisburg

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250 - 999

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$100/hr

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$1,000+

To achieve your objectives, team together with more than 450 digital marketing professionals. Ask our clients, who have rated us with a client recommendation score that leads the sector and surpasses the national average by more than 485%.You receive an unequalled mix of our knowledgeable staff and MarketingCloudFX, our platform for results acceleration, with WebFX. MarketingCloudFX is designed to deliver market intelligence and critical insights to create the best possible ROI for your marketing initiatives. It is powered by cutting-edge technology like IBM Watson and Google Tensor Flow.

Webit Makers

The World's Internet Group

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NOIDA SECTOR 15, Noida

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10 - 49

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$25/hr

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$1,000+

Webit Group is one the leading companies dealing in technology, education and job consultants. The acronym WEBIT itself stands for Web IT, or "building information technology." We also create Webit. Leading supplier of digital marketing services in Delhi/NCR is Webit Makers. Our Group has established a reputation for offering clients with top-notch service and commercial benefits. We stand out from the competition because we guarantee clear outcomes and deliver projects on schedule all over the world. Our primary goal is to help you grow your company by giving you access to all of our competencies. Operational effectiveness and business tactics that increase your financial well-being provide you a huge boost toward achieving your objectives.

Webmization

AFFORDABLE WEB DESIGN SHIFTING YOUR BUSINESS TO THE NEXT LEVEL

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18 Campus Blvd, Newtown Square

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50 - 249

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$150/hr

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$10,000+

Webmization is a USA located web development company that specializes in Ecommerce services. They offer a complete set of professional eCommerce web solutions to all the entities across the world. They aim to integrate their experience and creativity with the customers’ needs to help you grow on digital platforms. At Webmization, their affordable eCommerce services will ensure your business is widely recognized and capture more audiences with stellar and professional design. They are famous as the eCommerce development agency that ensures your online business design is exceptionally created. They have expertise in technologies like HTML, CSS, Java, JavaScript, Python, WordPress, Magento, etc.

White Monkey Digital Lab

Swing to the Digital Jungle

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3rd Flr. Brain Train Centre, Laguna Business Park, Santa Rosa

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10 - 49

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$25/hr

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$1,000+

We're Monkey — problem-solvers, storytellers, artists, conceptual thinkers, and those who enjoy good humor. We take pride in providing out of the jungle creative ideas, well thought out branding image, and content to the masses.

Windy City Web Designs

Chicago Web Design & Internet Marketing Agency

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2380 Esplanade Dr, Algonquin

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2 - 9

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$100/hr

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$1,000+

Web design, development, and Internet marketing are the areas of expertise of Windy City Web Designs. Since our establishment in 2008, we have remained market pioneers, distinguished ourselves through our award-winning site designs, and established relationships with Google, Yahoo, and Bing.

Wpromote

Think Like A Challenger

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2100 E. Grand Ave., First Floor, El Segundo

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250 - 999

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$150/hr

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$10,000+

The Challenger Agency's Wpromote specialises in customer acquisition and digital marketing. We enjoy assisting brands in taking on the 800-pound gorillas in their sector and expanding their market share through digital initiatives. In order to stay competitive, we also assist larger firms to "think and act like challengers." Working with Wpromote will make you realise right away how much less miserable Mondays are! Our goal is to transform Mondays for everyone involved—clients, partners, and staff.

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What is content marketing? Why your brand needs content marketing?

Content marketing is the strategy of consistently creating and sharing relevant and engaging content to attract and retain an audience. The aim is to convert this audience into potential customers for the company or the brand. The key difference between content marketing and other forms of advertising is that the content created and shared should be of tangible value to the audience with whom it is shared. This element of value that the content brings to the audience makes content marketing unique and makes the audience want to consume the content. Content marketing is often considered to be the present and future of marketing and is necessary for all other forms of marketing. For example, strong content is often the basis for a successful SEO strategy, social media strategy, PPC strategy, PR strategy, and any other form of inbound marketing strategy. So why is content marketing growing in popularity worldwide, and what advantages can it bring to your brand?

Content marketing, when done right, can benefit a brand in a multitude of ways, such as,

  • Helps build a strong brand image: In today's competitive market, where thousands of brands are vying for consumers' attention, establishing a strong brand identity is paramount.
  • Helps retain an audience base: One of the biggest challenges nowadays is building a loyal audience base for your brand who keeps coming back to your brand. In an age where consumers switch loyalties at the drop of a hat, content marketing can help bring a loyal audience base to the brand.
  • Helps capitalize on organic search: Any marketing strategy that capitalizes on organic search and advertising is beneficial over a strategy dependent on paid search. Content marketing, when done right, can be the most significant source of organic search and advertising for a brand.
  • Cost-effective strategy: Apart from being one of the most cost-effective strategies because it capitalizes on organic and earned media over paid media, it also has a high ROI. Research has shown that content marketing is 62 percent cheaper than traditional marketing methods and 3x times more effective in generating leads.

Types of content marketing

To better understand content marketing and the implementation of content marketing in your business, let's take a look at the types of content marketing strategies.

  • Blogs: Blogs are one of the most popular forms of content marketing as they serve as a direct and informal means of communication with the audience. Not only do they create awareness about the brand and help establish a strong brand image, but they also help increase engagement with the audience creating a loyal audience base.
  • Infographics: The USP of infographics is that it can easily convey even the most complex and technical ideas to its target audience with the help of illustrations and pictures.
  • Videos: Videos are one of the most popular and consumed forms of online content. According to statistics, adults in the US spent 3.5 hours per day watching videos online in 2020. Therefore, an aptly timed and captivating video can gain much traction and interest online, generating buzz for the brand.
  • Webinars: Webinars are a potent content marketing tool because if the webinar is well structured and relevant, it can keep the audience engaged for an extended period. Achieving this can be challenging in today's fast-paced social media world, where the audience's attention span is rapidly decreasing.
  • Case Studies: Case studies can help demonstrate your company’s expertise in your domain of service and also help showcase successful prior projects and client testimonials.

Thus, content marketing can take many forms, and the key to a successful strategy is to determine which form of content works best with your target audience.

What does a content marketing company do?

An experienced content marketing agency will help create and implement a well-rounded, streamlined marketing strategy for your business. The agency will have a team of professional content writers, editors, illustrators, graphic designers, videographers, and consultants who will help craft a strategy that best suits your business or brand. The services of a content marketing agency can be categorized into three phases,

  • Creating a strategy: They will help craft a strategy that meets your needs and requirements and can help you attain your goals.
  • Implementation of the strategy: The agencies will take care of the content creation aspect and will ensure content is shared on your social media platforms consistently.
  • Monitoring: As the final step, the agency will also constantly monitor the strategy, make necessary modifications and report back to you with pre-determined metrics so that you can assess the performance of the campaign.

Successful Content Marketing: how does a content marketing expert do it correctly?

To maximize the benefits and get the best out of content marketing, there needs to be a well-defined plan of action and a strategy. Let’s take a look at how an experienced content marketing agency crafts and executes an effective content marketing strategy.

  • Establishing the goals: The content marketing agency will work with the client closely to understand the needs and requirements of the clients and develop well-defined goals and metrics for the strategy. For example, the strategy's objectives could be establishing the brand's image, generating leads, increasing sales, etc.
  • Identify the target audience:  Before executing the strategy, the marketer must identify the target audience for the campaign. Targeting audience by segmenting the population and identifying the most profitable and attractive segments.
  • Topic & Keyword research:  Keyword research will help us better understand the target audience and how they search online for the products and services. Keyword research is essential to lay the foundation of a successful content marketing strategy.
  • Analyze the existing strategy: By reviewing and analyzing the strategy already in place, you can gain valuable insights and data points about the target audience and their preferences. For example, reviews on content and keywords help you understand engagement and trends your user used while interacting.
  • Create a strategy: The next step is to devise a well-rounded and coherent strategy based on all the analysis and research undertaken up until now. Factors such as which social media platform to use, what type of content to share, and the promotion methods should be determined.
  • Establish the schedule: One of the key elements behind the success of any content marketing strategy is the consistency with which the content is shared online. Therefore, it is crucial to plan content posting on your platform wisely. 
  • Implement the strategy: The next step is to implement the planned strategy keeping in mind all the objectives that have been determined. The strategy should reflect the keyword research, the analysis of the previous strategy, and, most notably, the campaign's goals. Once the content is created and shared online, promoting it to increase its reach is also essential.
  • Monitor the strategy: The final and most crucial step is to monitor the strategy regularly once it has been implemented. It can help the content marketing team fine-tune the strategy and make any necessary modifications or changes to make it more effective.

10 best content marketing tools used by expert digital content marketers

There are ample resources online that can help with content creation and make your overall strategy more efficient and streamlined. Let's look at a few of the best content marketing tools online that content marketing experts use.

  • Google Trends: Google Trends, which is one of Google's free offerings, is a powerful tool that analyzes search queries in its search engine across regions and languages and shows how popular specific keywords are over time.
  • Google Analytics: Another one of Google's free offerings, Google Analytics is a web analytics service that offers key insights about a site's visitors and their behavior.
  • BuzzSumo: BuzzSumo is a cloud-based platform that provides valuable insights regarding content trends in every industry. It is an ideal platform for content creators and marketers to help them keep a pulse on the industry.
  • Keywords Everywhere: A tool that can help with keyword research and SEO, Keywords Everywhere is a browser add-on that shows monthly search volume, cost-per-click, etc.
  • Statista: Statista collects and compiles data from government databases, scientific journals, and other research publications making it a one-stop destination for all statistical and data needs.
  • Clearscope: Clearscope is a content optimization tool that grades written content on parameters such as keyword density, word count, header, etc., and gives it a readability score.
  • Ahrefs: Ahrefs is a powerful content measurement tool used by SEO and content creators for link building, keyword research, competitor analysis, rank tracking, and site audits.
  • StoryChief: This app is often considered an all-in-one app that allows users to publish articles, promote them on social media and measure the marketing campaign's success all from one platform.
  • Canva: No content marketing list will be complete without it featuring Canva, one of the best content design and video tools available online. Its easy-to-use interface makes it ideal even for beginners and amateurs.
  • Help a B2B Writer: A one-of-a-kind platform that allows content writers and strategists to reach out and collaborate with subject matter experts to help write quality and accurate content.

How much does a content marketing agency cost for its services?

The services offered by a professional content creation agency can vary anywhere from $ 8000 to $ 40,000 per month, depending on the size of your business and the complexity of the campaign. For example, for a small business, the services of a content marketing firm will cost around $ 8000 - $ 10,000, whereas for a medium-sized business, it will cost $ 15,000 - $ 40,000, and for an enterprise company, it will cost $ 40,000 +. The overall cost of hiring a content marketing agency for your business will be determined by several factors such as the campaign's duration, the movement's complexity, the tools and technology used, etc.

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