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Top Social Media Marketing Companies | 2024

Statistics show that there are around 4.48 billion active social media users worldwide—more than half of the world's population. As a result, social media is becoming the biggest platform for businesses and brands to connect with, interact with, and convert their audiences into potential customers. Today, social media is the platform of choice for marketers everywhere because it has a reach that no other marketing strategy, like television commercials or newspaper ads, can match. A skilled and knowledgeable social media marketing agency can assist you with developing and implementing an effective social media plan that can lead to business growth, leads, and an increase in revenue. To assist you in developing your social media marketing strategy, Selected Firms has put together a list of the best social media marketing companies.

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List of Best Social Media Marketing Companies | Top Social Media Marketing Agencies

ROWTH ENTERPRISES LLP

YOU DREAM IT, WE BUILD IT,BEYOND EXCELLENCE

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PLOT NO-24, Industrial Area Phase I, Chandigarh, 160002, Chandigarh

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50 - 100

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$20/hr

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$2,500 - $20,000

WHO ARE WE RowthTech is a leading company that builds digital solutions for startups, SMEs, Enterprises. We use emerging technologies to complete projects. It is a family of technical experienced people who serve various needs from 2017. For us, the meaning of success is to transform the creative concepts of people into reality with the help of our tech professionals. WHAT WE DO RowthTech believes in making long-lasting relationships with clients. Our team follows a process that makes your digital products effective. Firstly ,we listen to client requirements and do complete research and development so that we can provide the best solutions.

Rowth Tech Limited

You Dream it, We Build it

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Berkeley Square Floor, Plot no. 24, Industrial Area, Phase 1 Chandigarh, Chandigarh

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70 - 80

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$21/hr

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$500 - $10,000,000

Allow me to introduce myself, I am Raavish Dahuja CEO of RowthTech, a company specializing in the development and support of feature-rich, scalable, robust SaaS solutions and complex software for business process automation. We have been operating in the market for the last 3 years and are convinced that the 3 pillars of our service i.e... Professionalism, Efficiency, and Delight of our clients are fundamentals of any Service Provider. We are a full-service technology service provider headquartered in Chandigarh, India with the aim to simplify, strengthen, and transform your business. The primary approach of our company is based on the simple analogy that the success of our clients equates to our success as well and this shall be our guiding principle for every transaction. Our company is composed of highly enthusiastic and experienced engineers and is fully equipped with the latest technology ready to satisfy your needs. To fully orient with our capabilities and the range of services that we offer, I have attached a company deck. Through this email and the enclosed deck, I fervently hope that you will have a clearer insight into our company.

Royal Developer

Best Website Development Company in Dehradun

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Hari Om Colony Tunwala Dehradun, Dehradun

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1 - 49

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$20/hr

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$50 - $1,000

Royal Developer™ is the go-to certified website designing company in Dehradun, offering top-tier web design and development services with over 15 years of experience. We're renowned as the best website designer in the region, backed by visually stunning designs and glowing client testimonials. Ranked among the top 5 web development companies in Dehradun, we focus on delivering cost-effective, high-performance websites and comprehensive digital marketing solutions tailored to our clients' needs. With in-house expertise and a meticulous process, we ensure top-notch results without outsourcing.     Royal Developer™ is the go-to certified website designing company in Dehradun, offering top-tier web design and development services with over 15 years of experience. We're renowned as the best website designer in the region, backed by visually stunning designs and glowing client testimonials. Ranked among the top 5 web development companies in Dehradun, we focus on delivering cost-effective, high-performance websites and comprehensive digital marketing solutions tailored to our clients' needs. With in-house expertise and a meticulous process, we ensure top-notch results without outsourcing.          

Rudra Innovative Software

Thinking, Beyond and imagination

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1930 Village Center Circle #3-1333 Las Vegas, NV 89134 USA, Las Vegas

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25 - 50

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$$25-$49/hr

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$1,000 - $3,000

Rudra Innovative Software builds custom mobile and web software for enterprises that are easy to use. Our team of talented business analysts, developers, and designers work across various industries to build custom software solutions. Since 2008, Rudra Innovative Software has launched more than 1000+ projects. Our clients are leaders in healthcare, financial services, e-commerce, and beyond.

RV Ventures

We Do Things That Matter

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8, Hanspukur Lane, 1st Floor, Kolkata

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10 - 49

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$25/hr

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$1,000+

Our main goal is to provide our clients with quantifiable results using a tried-and-true technique. Of course, this only functions because of our close cooperation, the time we invest in applying our knowledge, and the skill-sharing inside your own firm. Our business consulting services concentrate on the most important problems and possibilities for our clients. Including, but not limited to, strategy, sales & marketing, operations, technology, branding, digital, corporate & finance, advertising & publicity, and sustainability across all industries and regions. We contribute substantial knowledge to any organisation.

Sabertooth Marketing

Two-edged Marketing & Designs

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Ngong Rd, Nairobi, Nairobi

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2 - 5

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$20/hr

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$500 - $900

Sabertooth Marketing is a full-service PR and digital marketing agency based in Nairobi, Kenya that utilizes data-driven marketing to empower businesses to thrive on the internet through impactful digital marketing strategies and cutting-edge solutions. Let us be your partner in navigating the internet by creating campaigns that drive results and take your brand to newer heights!

Safcodes LLC

Bug free Solutions

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Media City, Sharjah, UAE, Sharjah

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11+

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N/A

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$1 - $23

Transform your business to digital with the best website Design and Web Development Agency in Dubai. Safcodes, best Web Agency in Dubai. Specialized in Web Design, Web Development, Mobile App Development, CMS Development, Ecommerce Development, Search Engine Optimization and Digital Marketing, and Social Media Marketing. Contact Safcodes for all kinds of Web Design and Digital Marketing Services.

Safna

Simply The Best IT Services Provider

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St.Karrada Kharidgh Main , Near Abu Afif Sweets , M934 Z15 B9 F1 O8, Baghdad

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33+

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$35/hr

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$50+

We are a leading provider of innovative information technology services in Iraq, with over a decade of experience serving the MENA region. Our goal is to help our clients achieve business growth through strategic and captivating designs that take them to the next level. Our team of talented professionals has collaborated with more than 20 partners to help our clients stand out and influence customer decision-making. With a track record of successfully completing over 80 projects, we pride ourselves on delivering efficient, speedy, and high-quality solutions for our clients. Our Range of Services Software Development & Analytics • Product Analysis & Management • User Interface and Experience Design • Custom Software Development • Data Analytics and Business Intelligence • Quality Assurance and Testing • Application Services Customer Operations/BPO (B2B Services) • Back Office and Accounting Support • Data Management Solutions • Technical Support for Apps • Customer Service • Video and Animation Services Customer Experience (B2C Services) • Customer Service • Technical Support • Quality Assurance • Forecasting • Workforce Management and Scheduling Business Solutions • Microsoft 365 • Mobile App Development • Portals and Intranet Solutions • Content Management Systems and eCommerce Websites • IT Service Desk Support • Salesforce Integration Customer Support (B2B Services) • Account Management • Business Development • Contract Management and Renewals Web Hosting and Domain Services Website Design Website Development Logo and Graphic Design Advertising Campaign Design Network Support Services Technical Support Services Various Technological Solutions

Sai Branding

#1 Branding & Advertising Agency in Gandhinagar & Ahmedabad

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6 - 8

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$30/hr

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$600 - $800

Sai Branding is Branding Agency in Ahmedabad offers Digital Marketing services by Digital marketing agency from Gandhinagar. Contact us for Digital Marketing Services. We're Proud to Announce GoDaddy Award Winning in 2018. We're an award-winning branding, digital marketing & web design and development agency located in Gandhinagar & Ahmedabad. CONTACT US: 97 37 82 17 82 WEBSITE: www.saibranding.com/

Saltworks

Utah Digital Marketing Agency.

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655 E. 4500 S. Suite 210, Salt Lake City

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2 - 9

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$25/hr

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$1,000+

We at Saltworks give consumers a cause to care about your brand. We use our in-depth knowledge of consumer psychology and our 20 years of experience in marketing strategy to develop something special—a message that will resonate with the target audience you're seeking to reach. This can entail using a potent image, an engaging video, or even just a few plain words. The focal point of your digital marketing strategy will be this compelling and appealing message (website, social media, online advertising, etc.)

Sanfinity Creative Solution

We Deliver Solutions with Trusting Relationship

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411-421 Marble Arch, RACE COURSE ROAD, vadodara, Gujarat 390007, IN, Vadodara

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11 - 50

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$25-49/hr

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$5,000+

Sanfinity is a creative IT company with young minds and an enthusiastic workforce that aims to be a top-tier IT l firm in Vadodara by building usable IT solutions with scalable, secure, and metamorphic code. The company is one of the top cloud services providers in Vadodara that serves businesses of every scale with their expert cloud services like Cloud-native app development, cloud strategy and roadmap, cloud architecture and planning, cloud security, cloud engineering, automation, and migration.,Their impressive portfolio includes well-known brands like VS World, Natraj Enterprise, Pavilion Heights, Edison Infrastructure and many more; they are also associated with AWS, Hitachi, and Redington. They have also been awarded as a successful startup in the IT sector.

Sanvi Technolabs

Do More With Less - Quality over Quantity is Key

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B-506, Synergy Tower, Makarba, Ahmedabad, Gujarat 380015, Ahmedabad

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1 - 25

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$20/hr

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$1,000 - $100,000

We are one of the best software development agencies located in the heart of Ahmedabad. We have an in-house team of proficient team of designers, developers, and marketers experts in understanding clients’ requirements and turning them into an amazing app. Our web and mobile app development company has diversified experience of working in multiple industries and satisfying clients all across the globe. We are not the development experts but marketing experts as well. We market your product or service on all the trending platforms. We create classy images and write catch content to showcase you in the best manner on all digital domains.

Sapid Agency

Leading SEO and Internet Marketing Firm

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145 E 57th St #702, New York

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2 - 9

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$25/hr

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$1,000+

Sapid Agency offers digital marketing and SEO services. We maximize our client's online visibility in local, national and global markets. Internet marketing for Oregon businesses. Tired of having a website no one visits? Boost your traffic today with our Oregon SEO

scandiweb

Leading full-service Magento agency since 2003

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12 Hammersmith Grove, London

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600 - 1,000

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$80/hr

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$5,000+

  Leaders in eCommerce since 2003, Scandiweb is supporting digital goals of brands such as Jaguar Land Rover, New York Times, Puma, The Metropolitan Museum of Art, and 400 other brands in 35 countries. With the largest Magento-certified developer team in the world, they specialize in delivering a unified commerce experience for the Magento ecosystem and everything around it. Scandiweb team is also the proud creators of ScandiPWA, the first ready-to-use PWA solution for Magento. Founded in 2003, their offices are located in Stockholm, Amsterdam, New York, São Paulo, and London. Development headquarter is based in Riga, Latvia with 400+ engineers helping to design, build, and scale any B2C or B2B eCommerce business with blazing speed and efficiency.  Experts with Magento, Shopify, BigCommerce & Pimcore. 

SCOPO

Elite Social Adverting and Marketing Agency

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9455 NW Murlea Ln, Portland

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2 - 9

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$100/hr

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$1,000+

With the strength and accuracy of social advertising, SCOPO assists ambitious brands in raising exposure and increasing income. We have created marketing and advertising plans that have brought in millions of dollars in additional income for customers like MANSCAPED, Omaze, Newegg, and Otter.ai. We are a Preferred Facebook Business Partner Agency.

ScrumLaunch

#scrumlaunch

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, Portland

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100 - 150

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$75/hr

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$20,000 - $500,000

ScrumLaunch is a Los Angeles based product innovation studio. We work with leading brands and high growth startups to design and build great products. We specialize in web and mobile software applications that can scale to millions of users. Customer centric design and development is our DNA.

Search Berg

Get More Traffic, More Calls & More Sales!!

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244 5th Ave #200, New York

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250 - 500

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$50/hr

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$500 - $5,000

Specializing in White hat SEO, Search Berg is a complete SEO Services provider in the United States Our Digital Marketing Services will bring rankings and traffic to your site.

Search Marketing Experts

Small and Medium Business Marketing

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2a/639 Wickham Street Fortitude Valley, Brisbane

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50 - 100

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$75/hr

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$500+

Search Marketing Experts is an Australian-based digital marketing agency that specializes in search engine optimization (SEO) and pay-per-click (PPC) advertising, providing businesses with a range of services to help boost their online visibility and drive more traffic to their websites. What sets Search Marketing Experts apart is their team of experienced digital marketing professionals who work closely with clients to develop customized strategies tailored to their unique business goals. The agency's data-driven approach allows them to create campaigns that produce measurable results and maximize return on investment (ROI). With a focus on SEO and PPC, Search Marketing Experts leverages the latest industry best practices to optimize clients' websites for search engines and attract targeted traffic through paid advertising. In addition, the agency also offers social media marketing, content marketing, and website design and development services to ensure clients have all the tools they need to succeed in the digital realm. Overall, Search Marketing Experts is a comprehensive digital marketing agency that can help businesses of all sizes enhance their online presence, generate more leads, and increase sales through effective digital marketing strategies tailored to their unique needs.

Searchonic

Customized Digital Marketing Solutions

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Office No 66, 2nd Floor, 4D Square Mall, Visat-Gandhinagar Highway, Motera, Chandkheda, Ahmedabad

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11 - 50

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$50/hr

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$50 - $400

Searchonic, a top-notch digital marketing agency in Ahmedabad, India, is here to help businesses grow online. We specialize in creating custom digital and social media marketing solutions for all kinds of companies worldwide—whether you're just starting, a medium-sized business, or a big company. Our goal is to make your business stand out in the online world and bring you success. At Searchonic, we focus on making strategies that work in the digital space, helping your business get noticed and reach more people. We're dedicated to providing solutions that match your unique needs. From boosting your online presence to connecting with a wider audience, we're here to make your marketing goals happen.  We are a team of passionate and highly skilled Marketers, Media Buyers, and Advertisers that would like to help to grow website traffic, ROI, Leads, Sales, and conversion for small businesses to E-commerce brands. Choose Searchonic as your partner to take your business to new heights. We understand your needs and use innovative approaches to make your business shine in the digital world. Let's work together for your business success!  We are specialized in the following services Search Engine Optimization | SEO Local SEO Search Engine Marketing | SEM Social Media Optimization | SMO Social Media Marketing | SMM Facebook Advertisement Google Advertisement LinkedIn Advertisement Twitter Advertisement Online Reputation Management | ORM Content Marketing Email Marketing App Store Optimization | ASO Website Content Writing Blog Writing Media Buying         

Section228

Full Service Marketing Agency

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King Tamar Avenue, N22a, Floor 12, Apartment N143, Batumi

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20+

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$25/hr

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$1,000+

Section 228, we're a full service digital marketing agency, 7 years in the online advertising market. We're skilled in attracting traffic and generating leads. Work with any source of traffic: ? Google Ads Search & Google Display & Shopping Advertising, Bing Ads and Search Ads 360 ; ? Facebook Ads, Facebook Ads(Instagram); ? Twitter Ads, Reddit Ads, Quora Ads; ? YouTube; ? Pinterest Ads; ? TikTok Ads, Snapchat Ads; ? Amazon PPC ? LinkedIn Ads > all others. Our team of 20 experts with areas of expertise in: ??Google Analytics ??Google Tag Manager (GTM) ??Google Analytics for Firebase ??Google Data Studio ??AdWords Scripts for work with AdWords ??Facebook Pixel ??Webvisor Our diverse industry experience: ?? Logistics ?? B2B ?? Web design studios ?? Construction ?? Heating ?? Waste Management ?? Engineering systems ?? Intellectual Law ?? Outdoor advertising ?? Photo schools ?? Medical Services And more The results we've driven for clients over the last 7 years are unmatched: ?? We have experience in working with big budgets (up to $1M/yr) ?? $2M+ our clients invested in PPC advertising in 2021 ?? We can make a 25-40% conversion rate for your ads ?? Avg. CPC for our customer's campaigns - $0.5 ?? Avg. ROAS in our accounts is 250-400% Our rules: ? Confidentiality guarantee (NDA) ? Only a quality control system and clear communication ? White Label Partnership ? Long-lasting client relationships We can meet any challenge ? : Data Analysis and Testing So, we're 20 experts with over 6 years of experience in Google Analytics, Google Tag Manager, Google Firebase Analytics, Google Data Studio and others. Search Engine Marketing A team of experts with over 7 years of experience in different traffic sources (Google Ads, Bing Ads, Facebook and others). From keyword research, planning, account management to campaign trafficking, execution, control and reporting. Data Visualization Service Also our agency specializes in data visualization tools such as Google Data Studio with over 5 years of experience. We've helped businesses to collect data from analytics and advertising platforms using free/paid connectors for data extraction and visualization.

Sedulous

Start With Questions, End With Solutions

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A-808, Ganesh Glory 11, Jagatpur Road, SG Highway, Ahmedabad

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10 - 49

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$25/hr

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$1,000+

Get a website that is equipped to dominate the competition on all platforms. Our user-centered approach to responsive web design ensures that it effectively meets the specific requirements and expectations of website users. One of Ahmedabad's top web design firms is called Sedulous. Our team of skilled designers uses cutting-edge approaches to make sure the responsive design encompasses more than just mobile adaptability and covers numerous website elements including content and navigation. In other words, you get a platform that excels in performance in addition to a website that is aesthetically pleasing.

SeedCart

eCommerce Is Our Strength

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800 N High St,, Columbus

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51+

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$49/hr

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$1,000 - $2,000

SeedCart is a full-service eCommerce web development company that leverages remarkable 10+ years of eCommerce development and marketing experience to deliver creative and promising solutions for all your eCommerce business needs. We have evolved quickly in designing, building, and marketing your business, but what’s stayed the same is our vision to deliver transformative digital experiences to valuable customers. Call us now to hire the best website designer in Columbus!

Seek Social Ltd

Award Winning Digital Marketing Agency

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19 BROAD ST, BURY, Manchester

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1 - 50

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$1/hr

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$1+

Seek Social LTD is a Multi Award-Winning Digital Marketing Agency based in Manchester, England but services over the world. We're very proud to have been named the ‘Most Outstanding Digital Marketing Firm of the Year' for 2019 by SME News, and our creatives and technical implementation experts stand ready to bring you that award-winning service in all areas of Digital Marketing. Web Design, SEO, Graphic Design, Online Advertising and more - Seek Social is here to help you get all of that right, without breaking the bank! it's easy to find a marketing company but we aren't just another marketing company. We want to help small businesses and traders come in line with the modern-day digital marketplace. We want to help everyone maximize their social profiles. We provide services that work and for a cost that is fair.

Sellers Bay

Website Design Services

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2875 S Orange Ave, STE 500 #6207, Orlando

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1 - 2

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$65/hr

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$1,000+

SEMReseller

Igniting Success with Strategic SEO Mastery

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104, 1st Floor, A-43, Sector 63, Noida

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50 - 100

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$8/hr

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$100 - $5,000

At SEMReseller, we understand the dynamic landscape of online marketing and the importance of staying ahead of the curve. SEM Reseller is a agency dedicated to finding creative solutions for our clients through brand strategy, creative communication, and technology. Based in Delhi, India, SEM Reseller is a team of highly experienced core members.

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What is social media marketing? Why is it essential for your business?

Social media marketing is the new buzzword for companies and businesses today, but what exactly is it? And how do businesses benefit from it? Social media marketing uses social media platforms to connect with potential customers, build a strong brand image, generate leads, and thus drive business growth. Social media marketing involves everything from creating and publishing content on social media platforms, interacting with followers, and running social media advertisements. It is all about connecting and interacting with your audience online to turn them into potential customers. The most commonly used platforms for social media marketing today are Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. With new platforms and features emerging by the day, social media marketing as a whole is constantly changing and evolving.

Social media marketing is a valuable strategy that can bring many advantages to businesses when used and capitalized upon adequately. First, let's consider why social media marketing is helpful for companies.

  • Social media is the biggest platform for brands and businesses to connect with their users: According to statistics, 90.4% of millennials (Age group: 26 – 41) and 77.5% of Generation Z (Age group: 42 -57) use social media actively.
  • Influence of social media on consumer behavior: Research has shown that 71 percent of consumers who have had a positive experience with a brand on social media are very likely to recommend the brand to their family and friends. Also,  81 percent of people use Instagram to research products and services.
  • Cost-effective tool: There are several tools and mediums available for brands to market and advertise their businesses; however, social media is the most cost-effective of all the options. Most of the time, setting up and running a social media account for a brand involves negligible to zero costs, and even when companies want to run paid ad campaigns, the ROI is relatively high.
  • Real-time feedback:  One of the most prominent features of social media marketing and other mediums of advertising and marketing not possess is the ability to get real-time reactions and feedback. Companies can gauge their audience's response to comments and engagement metrics by running a social media advertisement or campaign.

Different types of social media marketing

Social media marketing can divide into three categories,

  • Organic marketing: Organic marketing refers to the campaigns, advertisements, or content posted by a brand or business that automatically picks up views and engagement. A well-crafted social post that automatically draws users' attention and brings in engagement through shares and comments is an example of organic marketing.
  • Paid marketing: As evident from the name, paid marketing refers to the content and advertisements the company pays for to increase its reach and attract the attention of social media users. Sponsorships, YouTube ads, collaborations with influencers, and PPC campaigns are all examples of paid marketing.
  • Earned Marketing: In layman's language, earned marketing can be word-of-mouth marketing. Any engagement company or brand generates automatically from its users is called earned media. Customers sharing product reviews, user experiences, or positive feedback are all examples of earned marketing.

Social media marketing is more than running a Facebook or Instagram ad campaign or constantly uploading pictures on a brand’s official page. Let’s take a look at the different forms that social media marketing can take,

  • Content Marketing: Content marketing focuses on consistently creating relevant and attractive content to attract and build an audience base. The ultimate aim is to convert this dedicated audience base into profitable customers. Webinars, blogs, e-books, and educational videos are content marketing examples.
  • Influencer Marketing: This type of marketing relies upon endorsements, product mentions, or product placements from social media influencers. A social media influencer is a person with an active follower base with whom they actively engage. In addition, and most importantly, the influencer has the power or capability to influence the purchasing behavior of their audience.
  • Sponsorships: Sponsorships refer to financial or in-kind support by a business or a brand to a particular event, sports team, organization, or charity to attain specific business objectives. The advantages that a company or brand aims to gain from sponsorship help create a solid brand image, positive word-of-mouth, increased publicity, and increased sales.
  • Community Building: Social media community building is the process of building a bond with people with a common interest around a particular product, brand, or activity with the help of active and consistent engagement. The most significant advantage of community building is that by engaging followers in active conversation, brands and companies can gain valuable insights and feedback regarding their products and services.

These are a few of the most common popular forms of social media marketing. However, with social media constantly evolving with new platforms, apps, and trends, this list will keep expanding with more recent forms of social media marketing.

Signs your business needs a professional social media management company

Social media marketing, when implemented and carried out right, can benefit numerous benefits to a business. However, the key is to ensure that your business has a sound strategy to leverage the advantage that social media can bring to a business. Here are the top signs that your business needs a professional social media management company,

  • Lack of a strategy: Social media accounts or channels where you constantly post or upload images are insufficient. To generate engagement and consistently grow your following, it is necessary to have a coherent strategy and clear-cut goals and objectives.
  • Engagement is minimal: One of the most significant KPIs to track the success of your social media campaign is the engagement it generates. If the comments, likes, or shares on your social media account or the content you share is low, then it indicates that your strategy needs a revamp.
  • Growth is stagnant: Because reaching out to potential customers is one of the most important aims of social media marketing, your followers or audience must grow consistently. If your growth has stagnated for an extended period, it may be time to bring in professional help.
  • Interaction rates are low: One of the unique features of social media is that it allows for real-time interaction with users and audiences online. As a result, social media users often ask queries or post complaints online on the brand's social media pages. Not responding quickly to such comments or not responding at all creates a wrong impression for the business.
  • Lack of conversions: Social media marketing aims to generate leads and increase the revenue for the business. A well-structured and implemented social media strategy will be able to show conversions enabling the company to measure the ROI. However, to achieve this, the social media strategy should involve coordination between the websites, the social media pages, and the landing pages.

Suppose your company's social media marketing strategy suffers from any of this. In that case, it may be time to hire a professional social media management company to take care of your social media strategy.

Benefits of hiring an expert social media management company

Besides crafting and executing a well-curated social media campaign for your business, an experienced social media marketing agency can bring many advantages. Some of the benefits of hiring an expert social media management company are,

  • Access to experts: By choosing to work with an experienced social media management company, you get to collaborate and work with professional social media strategists with prior experience and expertise in creating and executing well-rounded social media campaigns.
  • Knowledge of the latest trends and technologies: Social media management agencies know the pulse of social media and have knowledge of the latest trends and practices online. Hence, they can help craft the most effective campaigns to increase your growth and ROI. Most importantly, working with an experienced social media agency reduces your strategy's room for trial and error.
  • Brings in a fresh perspective: One of the most significant advantages of working with an external social media ad agency is that it brings a fresh and new perspective to the strategy. Conversely, the company will most likely miss out on this perspective by working with an in-house social media management team. Therefore, it is essential if the company aims to rebrand itself or overhaul its social media strategy.

What does a social media marketing agency do?

A social media firm will collaborate with you to comprehend your company's needs and gaps, pinpoint your target market, choose the social media platforms and channels that are most effective for your company, and develop a strategy that will broaden your audience and increase leads. A professional social media marketing agency will take care of everything from constantly creating and sharing content, monitoring and engaging with your followers, and reporting the results with predetermined metrics so that you can determine the campaign's effectiveness.

 

How to find the right social media marketing firm for your brand?

Finding the right social media marketing firm that perfectly suits your business is the first and crucial step in ensuring your social media marketing strategy succeeds. So how do we find the social media agency that best suits your needs and requirements?

  • Establishing your needs: The first step is knowing what your requirements from the social media agency are, i.e., what services you expect from them. To assess the campaign's efficiency, it is also essential to have a clear-cut idea of the project's end goals and aims, your budget, and your KPIs.
  • Finding the right agency: This is perhaps the most tricky and challenging part. This step involves doing due research, analyzing the hundreds of social media agencies online, and narrowing it down to the ones that suit your business best. Again, web directory sites like Selected Firms can help you with this step.
  • Asking the right questions: To find the right social media agency from amongst the ones that you have shortlisted, it is necessary to sit down with them and have one-on-one interaction. It is essential to ask whether they have worked on similar projects before and what parameters they use to measure the success of the project? Etc.  

By following these steps, you can find and hire the right social media marketing agency to capture your business's essence and create an effective social media strategy.

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