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Top Social Media Marketing Companies | 2024

Statistics show that there are around 4.48 billion active social media users worldwide—more than half of the world's population. As a result, social media is becoming the biggest platform for businesses and brands to connect with, interact with, and convert their audiences into potential customers. Today, social media is the platform of choice for marketers everywhere because it has a reach that no other marketing strategy, like television commercials or newspaper ads, can match. A skilled and knowledgeable social media marketing agency can assist you with developing and implementing an effective social media plan that can lead to business growth, leads, and an increase in revenue. To assist you in developing your social media marketing strategy, Selected Firms has put together a list of the best social media marketing companies.

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List of Best Social Media Marketing Companies | Top Social Media Marketing Agencies

Metawise Private Limited

Web3 marketing agency

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, Chennai

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10+

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$100/hr

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$1,000+

MetaWise, a boutique Web3 marketing firm, excels in GameFi, Metaverse, DeFi, and Fintech. Known for skyrocketing TryHards to a 71x ROI and powering successes like MetaFighter and bitsCrunch, we blend deep analysis with vast Web3 networks in Europe, the USA, South Korea, and the Middle East. We're not just service providers; we're your strategic partners, dedicated to crafting and executing bespoke marketing strategies that make your project shine. With MetaWise, elevate your Web3 vision beyond the ordinary

Metawish

Transforming wishes into reality

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0.0 (0 Reviews)

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Fifth Floor, 23, Maple high Street,, Hoshangabad Road, Bhopal (462026), Bhopal

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15 - 20

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$80/hr

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$100 - $1,000

Looking for an IT Companies in Bhopal beyond the basics? Unlike some Bhopal IT companies, Metawish offers a comprehensive suite of digital services, crafting user-friendly websites and innovative apps tailored to your needs. Our experienced team goes the extra mile to elevate your online presence, prioritizing user experience for impactful solutions that drive results. Let Metawish be your trusted partner in the dynamic world of digital marketing - contact us today to unlock your full digital potential!

Metric Marketing

Data-Driven Big Ideas

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291 Garry Street, Winnipeg

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10 - 49

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$50/hr

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$5,000+

We can see what is effective for our clients thanks to metrics. Metrics present us with the opportunity to become better, more intelligent marketers while also posing a challenge.Metric is a full-service marketing company that works with clients to develop marketing plans and strategies that are based on internet marketing techniques, directly relate to business objectives, and use a phased approach to establishing a strong marketing presence for your company.

Metric Theory

Drive Results & Reach Goals

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0.0 (0 Reviews)

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311 California St. Suite 200, San Francisco

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50 - 249

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$25/hr

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$5,000+

Having offices in San Francisco, New York City, Denver, Orange County, and Salt Lake City, Metric Theory is a performance-based digital marketing firm. For customers including GoFundMe, Carvana, Too Faced, Personal Capital, and more than 400 others, we have managed more than $500MM in advertising expenditures. We deal with businesses of all kinds and shapes and focus on generating outcomes for B2B technology firms, direct-to-consumer brands, consumer app developers, sizable e-commerce platforms, and rapidly expanding start-ups. Every client is assigned to a specialised team that is familiar with the particular issues their particular industry faces. Your language is spoken here.

MG Digital

Digital Marketing Company In Egypt

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35 Abdel Salam Farid, Cairo

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15 - 20

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$5/hr

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$1,000 - $1,000,000

Welcome to MG Digital, a reputable digital marketing agency based in Egypt. With our extensive experience and successful track record, we have helped over 50 clients achieve digital marketing success. At MG Digital, we are committed to assisting businesses thrive and stand out in the ever-changing digital landscape. Our comprehensive range of services includes digital marketing, web development, branding, and non-digital services. 1. About MG Digital: MG Digital is a recognized digital marketing agency that has been operating since 2018. Our goal is to skyrocket your digital presence by utilizing our knowledge, experience, and tricks to make your business distinctive among others. We have had the privilege to serve renowned clients such as UnionAir, Chantelle Wedding Dresses, Sun City, Dar Al-Haya’ Al Handaseya, and Mobil. Our services cover a wide spectrum of digital marketing solutions, including content creation, design, video editing, digital marketing strategy, social media management, moderation, web development, Google Ads, media buying, as well as non-digital services like brand identity design, photography, and product shooting. 2. What Sets Us Apart: At MG Digital, we believe what sets us apart from the competition is a combination of factors: Experience: With over 5 years in the market, we have gathered extensive experience working with more than 50 clients, helping them embrace their digital presence. We have collaborated with major names in different industries, proving our expertise and ability to drive results for our clients. Goal-Oriented: While creativity and innovation are important, achieving tangible results that positively impact your business ROI is our foremost priority. Our dedicated team ensures the highest ROI numbers by leveraging our experience in digital marketing and media buying techniques. We focus on delivering results that align with your business objectives. Successful Track Record: Since 2018, we have successfully executed hundreds of media buying campaigns, consistently achieving the best cost per result. Our track record speaks for itself, reflecting our expertise in driving successful digital marketing campaigns. Professional Team: Our team consists of experienced professionals who are highly skilled in their respective areas. We stay up-to-date with the latest industry trends and employ best practices to deliver exceptional results. Competitive Pricing Scheme: MG Digital offers a very competitive pricing structure, allowing businesses to achieve their digital marketing goals without exceeding their budget. We provide value for money by offering quality services at affordable rates.

Midas Touch Infotech

Passion , Innovation , Repeat.

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Gita Mandir Rd, Vasna Telephone Exchange, Bhulabhai Park, Kankaria, Maninagar, Ahmedabad, Gujarat 380022, Ahmedabad

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11 - 50

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N/A

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$0+

At Midas Touch Infotech, we always try to deliver better results for our clients. We offer one web solution for our clients starting from website development to its marketing with the targeted audience. Our custom SEO package is the best option for all types of small businesses. With better rankings, the website traffic and lead generation also matter which we offer at the initial level of SEO. What Services do We Offer? * Website Development * Website Content Writing * Search Engine Optimization * Social Media Optimization & Marketing * SEO Content Writing for Blogs, Articles, PR, etc.

Milliondev Ltd

Mobile App Development Services

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0.0 (0 Reviews)

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10 Oakburn Crescent, Suit 11, North York, Toronto

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12 - 25

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$70/hr

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$21 - $50

Milliondev ltd is well known software solution company in toronto. we provide all kind of software services like mobile app development services toronto, web app development services toronto, digital marketing services  toronto, seo services toronto and many more.

Mind Mingles

Digital marketing agency

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E-210, Street No.1, Pandav Nagar, Mayur Vihar Phase 1, Behind Punjab National Bank, New Delhi

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50+

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$10/hr

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$100+

We at Mind Mingles, a Digital marketing agency utilize a flexible and dynamic approach in delivering a broad range of innovative and cost-effective business solutions in digital marketing, Web Design, and Development services. We work closely with client needs to bring results within the specified time frame. Mind Mingles takes a comprehensive way out to maximize online exposure, improving customer attainment, and helping businesses increase revenues and profits. We design comprehensive internet marketing strategies from scratch that works and are proven. We offer an array of services- Search Engine Optimization Social Media Optimization Website Design & Development Content Writing Online Reputation Management Pay Per Click Exceeding client satisfaction has always been a motto for Mind Mingles, SEO Company in India and we believe in ethics and strong relationships with our customers above anything else. We welcome any opportunity to do business with you and help you to grow your user base and revenue. Please contact us for a best-fit proposal for your online marketing needs.

Minds Task Technologies Pvt ltd

Pimcore Service Provider | Global Software Development Company

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A-152,LGF, Sector 63, Industrial Area, Noida, Uttar Pradesh 201309, Noida

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20 - 50

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$20/hr

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$1,000 - $10,000

Minds Task Technologies is a next-gen technology solution provider and modernization partner with a solid track record of execution. Headquartered in India, the company focuses on providing interactive and integrated solutions in digital transformation, application modernization, enterprise mobility, DevOps, and cloud technologies with operations across North America, Europe, and Asia.

MIPL.us

Trusted IT Consulting Company

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0.0 (0 Reviews)

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1299, 4th Street, Suite 508, San Rafael

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80+

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$20/hr

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$50,000+

MIPL.us is a trusted company with offices in US, and India. We are the whole suite of IT Consulting Services, which includes all aspects of software development, web development, database consulting, legacy migration services, and mobile app development services, which are crucial for enterprises and organizations to prosper in the modern digital environment. Over a decade of experience with startups to Fortune 100 companies has given us the proficiency to offer strategy, design services and engineering solutions. We believe that today’s software development requires out-of-the-box thinking. Our mobile and web developers leverage cutting-edge technologies to create user-centric, attractive, and versatile apps. With an all-encompassing business plan that ensures enormous productivity and is incredibly different, We partner with startups, and large-sale companies to enable their entry into the small screen. Hire web developers and programmers for innovative enterprises solutions. LOOKING FOR A PARTNER TO SUPPORT YOUR BUSINESS GROWTH OR MONETIZE YOUR IDEA? Contact us

Miracuves Solutions Private Limited

Miraculous IT Solutions

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Enam Sambhav, C-20, Block G, BKC, Bandra East, Mumbai

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50 - 60

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$24/hr

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$1,299 - $6,999

Miracuves is a privately owned IT Support and IT Services business formed in 2010. We’re proud to boast about a strong team of IT engineers who thrive on rolling up their sleeves to provide amazing IT Solutions & Services to meet your business needs. We are on a mission to exceed your expectations and form a long-term, mutually beneficial relationship with you.

Mnb Soft Solution pvt ltd

MNB Soft Solutions is a technology company that provides a full suite of digital solutions to help organizations achieve their goals.

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Sector 10, Block D - 160, Noida

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50 - 100

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$10/hr

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$500 - $50,000

MNB Soft Solutions is a technology company that provides a full suite of digital solutions to help organizations achieve their goals.  We specialize in software development, website design and development, mobile app development, and digital marketing services, giving our clients a single, integrated solution for all of their IT needs. Plus we provide a choice of website design & development, services from custom-designed websites to e-commerce platforms, with our eye-catching, user-friendly,  and optimized website designs, we help businesses to establish a strong online presence. By ensuring that your customers can find you easily & engage with your brand effectively.

Mobiloitte

Custom Software Development Company

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D-115, Okhla Phase 1, New Delhi

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500 - 1,000

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$$25/hr

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$5,000 - $50,000

Mobiloitte is a Premier Fullstack Custom Software Development Company with a special focus on Security, Scale and Performance. For over 14 years, we've been developing cutting-edge solutions that redefine industry benchmarks and contribute to the success of businesses. Our experience includes collaborating with leaders worldwide. KEY SERVICES, SOLUTIONS: BLOCKCHAIN | METAVERSE | GAMES | AI/ML | OpenAI | Bot | IoT | MOBILE APPS | WEB APPS | CLOUD | DEVOPS. Our Work Mantra: Experience, Excellence, Exuberance: At Mobiloitte, we believe in the power of the E-cubed work mantra - Experience, Excellence, and Exuberance. This philosophy forms the cornerstone of our Go-to-Market Strategy, ensuring that our customers receive not only solutions but also an extraordinary journey of collaboration. Collaborative Success: With a rich legacy spanning over a decade, Mobiloitte has proudly collaborated with over 5500 clients globally. Our success is not just measured in projects delivered but in the transformative impact we bring to businesses. We are dedicated to turning our client's visions into reality and propelling them towards unparalleled success in their respective industries. Mobiloitte When: Since 2009, Mobiloitte has been at the forefront of innovation, with over 14 years of experience in delivering cutting-edge software solutions. Mobiloitte Where: Headquartered in New Delhi, India, Mobiloitte has a global presence with offices in the United States, the United Kingdom, Singapore, and South Africa, allowing us to collaborate seamlessly with clients around the world. Industries and Verticals We Served: On-demand Business Solutions | Health & Fitness | Education & Learning | Transportation | Real Estate | Telecom and Media | Agriculture | Retail | Travel & Hospitality | Entertainment & Music | Event Management | Banking and Finance | Social Networking | Advertising | Manufacturing | Mining | Logistics | Automobile | Insurance | Government & PSU’s | FMCG | Medical | News & Magazine | Utilities & Tools | Lifestyle | m-Commerce | e-Commerce

Mobiloitte USA

BLOCKCHAIN | METAVERSE | GAMES | AI | IoT |MOBILE | WEB | CLOUD

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302 Lords Ct Wilmington, MA 01887, USA, Wilmington

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50+

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$complete/hr

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$5,000+

Mobiloitte USA is a Blockchain & Metaverse Company that delivers truly outstanding solutions to its clients. We provide top-notch blockchain, web, and mobile app development services by using and improving the latest technologies that are out there. Mobiloitte is a full-service IT company for Blockchain, IoT, Artificial intelligence, BOTS, Mobile, and Web development with a special focus on Security, Scale, Timeliness, and performance.

Modifyed Digital

Results Driven Digital Marketing Company

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0.0 (0 Reviews)

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447 Broadway, 2nd Floor #1030 New York, NY 10013, New York, NY 10013 United States, New York, NY 10013 United States, New York

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50 - 70

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$$30/hr/hr

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$1 - $10,000

Modifyed Digital Marketing Company offers unique and effective types of Online Google Promotion for All, SEO Search Engine Optimization Services, SMO Social Media Optimization, e-commerce marketing Support, Website Design, and Development techniques. Our team's superiorities in presence to develop all verticals to designing and development great websites. Our team of professionals have gained expertise and profound experience in search engine optimization services, search engine marketing services, web development, social media marketing, content marketing, analytics, mobile advertising, e-commerce development, and paid advertising. We believe in ensuring maximum ROI against minimum investment.  

Motionify

Creative Video Production Agency

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0.0 (0 Reviews)

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61, First Floor, Gangathara Naicker Street, M.T.H Road, Villivakam, Chennai

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10 - 15

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$20/hr

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$1,500 - $2,000

Motionify helps you to tells your story, attract and convert your audience easily. We support you to reach your message with our unique strategies and creative story telling techniques.

Moweb Technologies Pvt. Ltd.

Be Mobilized

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0.0 (0 Reviews)

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11 Blanche St, Secaucus

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20 - 50

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$25/hr

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$20 - $50

With more than 15 years of immense experience in Web, Mobile, and Software Development, Moweb Technologies is devotedly serving customers across the globe. As a renowned Application Development Company, IT consultant, and Digital Specialist, we have a presence in India, USA and UK. Moweb Technologies is a team of 50+ highly skilled developers with vast experience in the IT domain, customer-centric, and ethically focused on improving client satisfaction. We have worked for 20+ industries including Fintech, Healthcare, Hospitality, Lifestyle, Real Estate, Logistics, Retail, and many more. We have delivered top-notch solutions for brands like Caterpillar, Sons of Anarchy, California State Government, Warner Brothers, Pearson, NICEIC by leveraging various trending technologies like Laravel, Flutter, Node.js, React Native, Angular.js, and CMS. Since its inception in 2008, the company has constantly strived to achieve its vision of delivering customized solutions that empower clients in driving their business value. Our main services include: - Mobile Application Development (iOS & Android) Cross-Platform Mobile App Development ?????(Flutter, React Native, Ionic) UI/UX Design Custom Web App Development Responsive Website Development Ecommerce Development Digital Marketing Business Analysis Service On-Demand Solutions Wearable App Development Manual QA Testing For more information, visit us at Moweb.com.

Msquare Infotech

The Digital Revolution

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0.0 (0 Reviews)

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, Surat

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1 - 10

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$10/hr

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$1,000+

mTouch Labs

Web and Mobile App Development Company

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0.0 (0 Reviews)

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514, Manjeera Trinity Corporate, JNTU - Hitech City Road, Kukatpally, Hyderabad, Telangana - 500072, Hyderabad

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1 - 50

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$100/hr

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$1,000 - $1,000

mTouch Labs is a Top-Tier Mobile App Development Company in India providing Web Development and Mobile App Development for Startups and Enterprises

Multilimited

MultiLimited | Innovative Solutions for Your Business Growth

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0.0 (0 Reviews)

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7868, Jubayl City Center, Al Jubayl 35514 4908, Saudi Arabia, Riyadh

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100+

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$000/hr

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$0 - $0

Explore innovative solutions for business growth with MultiLimited. From web development to digital marketing, we're here to elevate your success

My Digital Solutions

Transforming Your Visions into Digital Reality

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0.0 (0 Reviews)

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ARRIVE Blue, Blue Building, MediaCityUk, Salford

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20 - 30

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$99/hr

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$15,000 - $250,000

My Digital Solutions – the flagship brand of The MDS Group Global Ltd – is not just another digital agency; we are the architects of innovation and growth in the digital landscape. We specialize in transforming businesses by crafting bespoke web designs and tailored digital marketing strategies that don’t just meet the industry standards but set new ones. In a market saturated with generic solutions, My Digital Solutions stands out with our relentless focus on innovation, precision, and measurable results. We combine cutting-edge technology with deep industry expertise to deliver high-performance websites that not only captivate your audience but also convert visitors into loyal customers. Our strategies are meticulously designed to boost your online visibility, drive traffic, and enhance your brand’s digital footprint, ensuring that you outshine your competitors both locally and nationally. What sets us apart is our commitment to understanding the unique needs of each client. We don’t offer one-size-fits-all solutions; instead, we develop customized strategies that align perfectly with your business goals, whether you’re a small local enterprise or a large national corporation. Our approach is sophisticated yet approachable, ensuring that even the most complex digital challenges are tackled with ease and efficiency. Why Choose My Digital Solutions? Innovation: We leverage the latest digital trends and technologies to ensure your business stays ahead of the curve. Expertise: With years of experience across diverse industries, our team is equipped to handle projects of any scale and complexity. Results-Driven: Every service we offer is designed with one goal in mind – to deliver tangible, conversion-driven results that elevate your business. Join the countless businesses that have transformed their digital presence with My Digital Solutions. Visit our website today or book a consultation to discover how we can take your business to new heights. Ready to make a lasting impact? Let’s connect and start your digital transformation journey now.

MyDigital CRown

Digital Marketing Company In Mumbai

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0.0 (0 Reviews)

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A5- 106 Navkar City Phase 3, Rajavali , Near Rajavali Talav, Tivari Vasai Link Road Naigaon East Mumbai 401208, Mumbai

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10+

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$25/hr

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$1,000 - $5,000

In the bustling metropolis of Mumbai, where the heartbeat of India's business and creative industries resonates, there exists a digital marketing powerhouse known as MyDigital Crown. Established with a vision to redefine the landscape of digital marketing, this company has quickly risen to prominence, becoming a beacon of innovation and excellence in the ever-evolving realm of online advertising. Founding Principles MyDigital Crown was founded on the principles of creativity, integrity, and a relentless pursuit of excellence. Recognizing the transformative power of digital platforms, the company set out to provide comprehensive solutions that empower businesses to thrive in the digital age. From inception, their mission has been clear: to blend cutting-edge technology with strategic marketing insights to deliver unparalleled results for their clients. Services Offered At the core of MyDigital Crown's offerings lies a diverse array of digital marketing services tailored to meet the unique needs of each client. Whether it's establishing a formidable online presence through web design and development, driving targeted traffic through search engine optimization (SEO) and pay-per-click (PPC) campaigns, or engaging audiences through compelling content and social media strategies, MyDigital Crown leaves no stone unturned in ensuring the success of their clients' digital endeavors. Moreover, the company prides itself on its commitment to staying ahead of the curve in an ever-evolving digital landscape. With expertise in emerging technologies such as artificial intelligence, augmented reality, and data analytics, MyDigital Crown equips its clients with the tools they need to stay ahead of the competition and drive sustainable growth in the digital realm. Client-Centric Approach What sets MyDigital Crown apart is its unwavering commitment to client satisfaction. The company understands that every business is unique, with its own set of challenges and goals. Therefore, they take a personalized approach to every project, taking the time to understand the intricacies of each client's business and industry landscape. Through close collaboration and transparent communication, MyDigital Crown works hand-in-hand with its clients to develop bespoke digital marketing strategies that yield tangible results. Whether it's increasing brand visibility, generating leads, or maximizing conversion rates, the team at MyDigital Crown goes above and beyond to exceed client expectations and deliver measurable ROI. Community Engagement Beyond its role as a leading digital marketing agency, MyDigital Crown is deeply committed to giving back to the community. Through various initiatives and partnerships, the company actively supports causes aimed at empowering youth, fostering digital literacy, and promoting sustainable development. Whether it's organizing workshops, sponsoring educational programs, or providing pro bono services to non-profit organizations, MyDigital Crown strives to make a positive impact both online and offline, embodying the spirit of corporate social responsibility.

mysphereinfotech

We are the next generation of digital

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0.0 (0 Reviews)

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TF - 12, S9 Square, Sama Savli Road, Vadodara, Gujarat 390024, Vadodara

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11 - 20

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$15/hr

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$25+

We are delighted to introduce MYSPHERE INFOTECH an innovative & technology driven, Website designing and development, Web application development, Software development, Mobile App development, ERP development, Game development, Graphics design, Open source technologies, Redesign exiting website, Parallax Website, Responsive website, SEO, SMO, PPC, Content Writing, Hosting service provider with headquarter and development center located in Vadodara, India With our rich expertise in Customized, we provide customized solutions that are innovative, scalable and affordable. We create and deliver industry-leading technologies that enable customers to build, deploy, manage, and integrate powerful solutions. For more than few years Mysphere have been providing Website designing and development, Web application development, Software development, Mobile App development, ERP development, Game development, Graphics design, Open source technologies, Redesign exiting website, Parallax Website, Responsive website, SEO, SMO, PPC, Content Writing service for clients from UK, USA, NZ, Europe and in India, the company steadily continues to expand its production development facilities.

Nascenture

Think Bigger, Develop Smarter

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0.0 (0 Reviews)

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SCO 44, King Street, TDI City, Sector 110, Mohali

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15 - 20

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$20/hr

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$1,000 - $10,000

Nascenture is an award-winning product and software development company committed to providing comprehensive IT services for the web and mobile. We specialize in delivering creative digital solutions to startups and enterprises, including the contemporary design and development of applications, websites, and e-commerce platforms. We endorse innovative thinking and a dynamic approach to problem-solving and focus our efforts on building customer satisfaction.

Naxisweb

We make apper

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0.0 (0 Reviews)

Inside Service Listing

Inside Service Listing

50+

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$30/hr

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$2,500+

Naxisweb is a reputable digital marketing agency specializing in a wide range of services including SEO, PPC, Web Development, SMM, mobile app development, and ORM. With a team of highly skilled professionals and a client-centric approach, we strive to empower businesses with effective digital solutions.

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What is social media marketing? Why is it essential for your business?

Social media marketing is the new buzzword for companies and businesses today, but what exactly is it? And how do businesses benefit from it? Social media marketing uses social media platforms to connect with potential customers, build a strong brand image, generate leads, and thus drive business growth. Social media marketing involves everything from creating and publishing content on social media platforms, interacting with followers, and running social media advertisements. It is all about connecting and interacting with your audience online to turn them into potential customers. The most commonly used platforms for social media marketing today are Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. With new platforms and features emerging by the day, social media marketing as a whole is constantly changing and evolving.

Social media marketing is a valuable strategy that can bring many advantages to businesses when used and capitalized upon adequately. First, let's consider why social media marketing is helpful for companies.

  • Social media is the biggest platform for brands and businesses to connect with their users: According to statistics, 90.4% of millennials (Age group: 26 – 41) and 77.5% of Generation Z (Age group: 42 -57) use social media actively.
  • Influence of social media on consumer behavior: Research has shown that 71 percent of consumers who have had a positive experience with a brand on social media are very likely to recommend the brand to their family and friends. Also,  81 percent of people use Instagram to research products and services.
  • Cost-effective tool: There are several tools and mediums available for brands to market and advertise their businesses; however, social media is the most cost-effective of all the options. Most of the time, setting up and running a social media account for a brand involves negligible to zero costs, and even when companies want to run paid ad campaigns, the ROI is relatively high.
  • Real-time feedback:  One of the most prominent features of social media marketing and other mediums of advertising and marketing not possess is the ability to get real-time reactions and feedback. Companies can gauge their audience's response to comments and engagement metrics by running a social media advertisement or campaign.

Different types of social media marketing

Social media marketing can divide into three categories,

  • Organic marketing: Organic marketing refers to the campaigns, advertisements, or content posted by a brand or business that automatically picks up views and engagement. A well-crafted social post that automatically draws users' attention and brings in engagement through shares and comments is an example of organic marketing.
  • Paid marketing: As evident from the name, paid marketing refers to the content and advertisements the company pays for to increase its reach and attract the attention of social media users. Sponsorships, YouTube ads, collaborations with influencers, and PPC campaigns are all examples of paid marketing.
  • Earned Marketing: In layman's language, earned marketing can be word-of-mouth marketing. Any engagement company or brand generates automatically from its users is called earned media. Customers sharing product reviews, user experiences, or positive feedback are all examples of earned marketing.

Social media marketing is more than running a Facebook or Instagram ad campaign or constantly uploading pictures on a brand’s official page. Let’s take a look at the different forms that social media marketing can take,

  • Content Marketing: Content marketing focuses on consistently creating relevant and attractive content to attract and build an audience base. The ultimate aim is to convert this dedicated audience base into profitable customers. Webinars, blogs, e-books, and educational videos are content marketing examples.
  • Influencer Marketing: This type of marketing relies upon endorsements, product mentions, or product placements from social media influencers. A social media influencer is a person with an active follower base with whom they actively engage. In addition, and most importantly, the influencer has the power or capability to influence the purchasing behavior of their audience.
  • Sponsorships: Sponsorships refer to financial or in-kind support by a business or a brand to a particular event, sports team, organization, or charity to attain specific business objectives. The advantages that a company or brand aims to gain from sponsorship help create a solid brand image, positive word-of-mouth, increased publicity, and increased sales.
  • Community Building: Social media community building is the process of building a bond with people with a common interest around a particular product, brand, or activity with the help of active and consistent engagement. The most significant advantage of community building is that by engaging followers in active conversation, brands and companies can gain valuable insights and feedback regarding their products and services.

These are a few of the most common popular forms of social media marketing. However, with social media constantly evolving with new platforms, apps, and trends, this list will keep expanding with more recent forms of social media marketing.

Signs your business needs a professional social media management company

Social media marketing, when implemented and carried out right, can benefit numerous benefits to a business. However, the key is to ensure that your business has a sound strategy to leverage the advantage that social media can bring to a business. Here are the top signs that your business needs a professional social media management company,

  • Lack of a strategy: Social media accounts or channels where you constantly post or upload images are insufficient. To generate engagement and consistently grow your following, it is necessary to have a coherent strategy and clear-cut goals and objectives.
  • Engagement is minimal: One of the most significant KPIs to track the success of your social media campaign is the engagement it generates. If the comments, likes, or shares on your social media account or the content you share is low, then it indicates that your strategy needs a revamp.
  • Growth is stagnant: Because reaching out to potential customers is one of the most important aims of social media marketing, your followers or audience must grow consistently. If your growth has stagnated for an extended period, it may be time to bring in professional help.
  • Interaction rates are low: One of the unique features of social media is that it allows for real-time interaction with users and audiences online. As a result, social media users often ask queries or post complaints online on the brand's social media pages. Not responding quickly to such comments or not responding at all creates a wrong impression for the business.
  • Lack of conversions: Social media marketing aims to generate leads and increase the revenue for the business. A well-structured and implemented social media strategy will be able to show conversions enabling the company to measure the ROI. However, to achieve this, the social media strategy should involve coordination between the websites, the social media pages, and the landing pages.

Suppose your company's social media marketing strategy suffers from any of this. In that case, it may be time to hire a professional social media management company to take care of your social media strategy.

Benefits of hiring an expert social media management company

Besides crafting and executing a well-curated social media campaign for your business, an experienced social media marketing agency can bring many advantages. Some of the benefits of hiring an expert social media management company are,

  • Access to experts: By choosing to work with an experienced social media management company, you get to collaborate and work with professional social media strategists with prior experience and expertise in creating and executing well-rounded social media campaigns.
  • Knowledge of the latest trends and technologies: Social media management agencies know the pulse of social media and have knowledge of the latest trends and practices online. Hence, they can help craft the most effective campaigns to increase your growth and ROI. Most importantly, working with an experienced social media agency reduces your strategy's room for trial and error.
  • Brings in a fresh perspective: One of the most significant advantages of working with an external social media ad agency is that it brings a fresh and new perspective to the strategy. Conversely, the company will most likely miss out on this perspective by working with an in-house social media management team. Therefore, it is essential if the company aims to rebrand itself or overhaul its social media strategy.

What does a social media marketing agency do?

A social media firm will collaborate with you to comprehend your company's needs and gaps, pinpoint your target market, choose the social media platforms and channels that are most effective for your company, and develop a strategy that will broaden your audience and increase leads. A professional social media marketing agency will take care of everything from constantly creating and sharing content, monitoring and engaging with your followers, and reporting the results with predetermined metrics so that you can determine the campaign's effectiveness.

 

How to find the right social media marketing firm for your brand?

Finding the right social media marketing firm that perfectly suits your business is the first and crucial step in ensuring your social media marketing strategy succeeds. So how do we find the social media agency that best suits your needs and requirements?

  • Establishing your needs: The first step is knowing what your requirements from the social media agency are, i.e., what services you expect from them. To assess the campaign's efficiency, it is also essential to have a clear-cut idea of the project's end goals and aims, your budget, and your KPIs.
  • Finding the right agency: This is perhaps the most tricky and challenging part. This step involves doing due research, analyzing the hundreds of social media agencies online, and narrowing it down to the ones that suit your business best. Again, web directory sites like Selected Firms can help you with this step.
  • Asking the right questions: To find the right social media agency from amongst the ones that you have shortlisted, it is necessary to sit down with them and have one-on-one interaction. It is essential to ask whether they have worked on similar projects before and what parameters they use to measure the success of the project? Etc.  

By following these steps, you can find and hire the right social media marketing agency to capture your business's essence and create an effective social media strategy.

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