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Top Social Media Marketing Companies | 2024

Statistics show that there are around 4.48 billion active social media users worldwide—more than half of the world's population. As a result, social media is becoming the biggest platform for businesses and brands to connect with, interact with, and convert their audiences into potential customers. Today, social media is the platform of choice for marketers everywhere because it has a reach that no other marketing strategy, like television commercials or newspaper ads, can match. A skilled and knowledgeable social media marketing agency can assist you with developing and implementing an effective social media plan that can lead to business growth, leads, and an increase in revenue. To assist you in developing your social media marketing strategy, Selected Firms has put together a list of the best social media marketing companies.

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List of Best Social Media Marketing Companies | Top Social Media Marketing Agencies

Intellisense Technology

Web and App Development Company

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0.0 (0 Reviews)

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, Jalandhar

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30 - 50

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$25/hr

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$100 - $1,000

Intellisense Technology is a globally recognized software development company offering the best IT services including Mobile App Development, Embedded Software Development, IoT Product Development Services, Web Development Services, etc. Contact Us Now to get your Business Solutions.

Intelvue

Software Development Company

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0.0 (0 Reviews)

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701 Tillery Street Unit 12-1145, Austin, Texas 78702, United States, Austin

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30 - 50

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$50/hr

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$500 - $1,000

Intelvue: Your Trusted Software Development Partner in the USA Welcome to Intelvue, a leading software development company based in the USA. We specialize in delivering innovative and custom software solutions to businesses of all sizes, helping them thrive in the digital age. At Intelvue, we understand the power of technology in driving business growth. Our team of experienced software developers and engineers are dedicated to creating robust and scalable applications tailored to meet your specific needs. Whether you require web development, mobile app development, or enterprise software solutions, we have the expertise to deliver exceptional results.

Invisio Solutions

Uplift Your Sales & Marketing

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0.0 (0 Reviews)

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2a Killieser Avenue, Brixton, London, United Kingdom, SW2 4NT, London

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10 - 15

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$32£/hr

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$4,999 - $10,000

Invisio Solutions is a digital marketing agency built by a diverse group of friends and colleagues from all around the world who assemble the best experts in every field just for you. all in one place. We take a unique approach to every project and we are very flexible. We're structured for speed and efficiency in order to meet the ever changing needs of today’s consumers. Delivering the right content in the right context on a comprehensive scale requires the ability to pivot as fast as the digital marketplace. Know More : https://invisiosolutions.com

Invoxico Technologies

IT Solutions Company

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0.0 (0 Reviews)

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C-203, 8th Floor, Phase-8B, Industrial Focal Point,Mohali, Punjab – India 160074, Mohali

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10 - 20

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$25/hr

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$1,000+

Invoxico is a premier IT Solutions Company committed to ensuring digital triumph. Specializing in Website Design, Website Development, CMS Development, E-Commerce Development, Mobile App Development, SEO, and Digital Marketing, businesses globally rely on Invoxico for their unwavering expertise and trustworthiness.

iRoid Technologies

Think Unique Think Smart

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0.0 (0 Reviews)

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iROID Technologies ,2nd floor, Trust Building, Kayyath Lane Palarivattom , Cochin – 25, Kochi, 682025, India, Ernakulam

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50 - 99

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$3700/hr

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$10,000 - $49,000

Iroid Technologies is a prominent leading Mobile app development company in India providing services to businesses across the globe. We offer our specialized services in all digital services such as including Mobile App Development, Web Design, E-commerce Solutions, and Digital Marketing. We focus not only on creating customized solutions but also on assuring that our client's online presence is established in the digital domain. Our in-house team of top app developers in India provides a wide range of services including cybersecurity, cloud computing, and software development. Our team of devoted professionals is committed to providing excellent quality and keeping up with the rapidly changing technological landscape in order to empower businesses of all sizes in a variety of industries. In order to ensure that our clients obtain creative, future-proof solutions that will allow their businesses to flourish in a setting that is becoming more and more competitive, we stay on the cutting edge of developing technology and industry trends.

ISHA'S CREATIVE MEDIA

Best Digital Marketing and Advertising Agency

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0.0 (0 Reviews)

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Aerosoft Plaza Building English Church Cross Road Nadakkavu, Kozhikode

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2 - 9

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$25/hr

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$1,000+

We're one of the best creative advertising agencies in Calicut, Kerala. We offer services like Branding, Digital Marketing, Video Production, Package Design, Web Development, UX/UX Design, Mobile App Development, etc

ISHIR

Excellence Delivered

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0.0 (0 Reviews)

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5830 Granite Pkwy, Suite #100-360, Dallas

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100 - 250

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$50/hr

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$1,000 - $5,000

At ISHIR, we focus on What’s Next. WE ARE A DIGITAL INNOVATION & ENTERPRISE AI PARTNER. We work with bold businesses to shape the future through accelerated innovation, deep technical expertise, access to global digital talent and a passion for complex problem-solving.  With our help, our clients overcome their most complex digital challenges leveraging AI. We are not just consultants, we are partners in our clients' success, assisting them with re(gaining) competitive edge by identifying opportunities for differentiation, industry disruption, scalable innovation, and go-to-market strategies that deliver successful outcomes. We help make an impact by solving real problems using innovation, improved customer experiences and right technologies. Secret Sauce: We believe “Happy Employees Make Happy Customers” Why ISHIR?: - Accelerate Innovation - Solve complex business challenges with design thinking, lean and agile methodology. - Gain & Retain Competitive Edge - Accelerate transformation, expand capabilities, respond quickly, pivot fast by leveraging our people to solve your technology challenges. - Move forward with Confidence - Gain clarity, avoid expensive mistakes, overcome fears of the unknown, achieve alignment, by solving problems for the long term. - Minimize Risk - Make smart decisions, achieve transparency, leverage customer insights, deliver solutions based on realistic problems. Facts: - 4 hubs, one global team - 16+ Hour timezone coverage - Remote first, distributed teams - Focus on Long-term relationships - 24+ Years of experience - 150+ Successful Product Launches The company employs a global, remote-first workforce centered around hubs in Dallas, New Delhi, Medellin, and Tallinn.  We are building the next generation of diverse global talent through our subsidiary, BorderlessMind Corporation. The company motto is: “Deliver Excellence” To learn more, visit www.ishir.com

iSoftra Digital Pvt Ltd

Transforming Digital Experiences with iSoftra Digital Pvt Ltd

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0.0 (0 Reviews)

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526, Vipul Trade Center, Sector 48, Sohna Road, Gurgaon, Gurgaon

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5 - 20

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$negotiable/hr

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$100 - $150

We specialize in designing and developing custom software solutions to tackle complex business problems. Our team of experts leverages the latest technologies and industry best practices to deliver efficient, cost-effective, and scalable solutions that drive growth and success for our clients

IT Infonity

Global Contractor for Software Development and Digital Marketing Services.

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0.0 (0 Reviews)

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6900 SW 105th Avenue, Suite A, Beaverton

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11 - 50

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$20$/hr

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$1,000 - $1,500

IT Infonity offers our customers a wealth of tech-savvy professionals and digital marketing expertise. We create diverse, complex, web and mobile solutions for multiple industry sectors including e-commerce, food, transportation, security agency, sport, retail, healthcare, finance, education, and more. Our knowledge, experience and innovation translate to added value and peace of mind for our customers. ?? We build long term relationships with our customers based on trust and honesty, which transitions product development into a fast, easy and fun process. ? ?At "IT INFONITY", we are known for quality web & Mobile app development and Digital Marketing services. Whether you have a big idea in your mind or just need a simple landing page, we can help you to create your dream/idea in minimum possible investment ??

ITLION Software Solutions

Innovative Software and Web Solutions

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0.0 (0 Reviews)

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1210, Zion Z1, Sindhu Bhavan Marg, NR. Maple County Road, Bodakdev,, Ahmedabad

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50 - 100

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$25/hr

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$1,000 - $10,000

The ITLion - Empowering Businesses with Innovative Software and Web Solutions Welcome to The ITLion, your trusted partner in the realm of software and web solutions. As a leading provider of cutting-edge technology services, we specialize in helping businesses unleash their full potential in the digital landscape. With our unwavering commitment to excellence and a team of highly skilled professionals, we strive to deliver tailored solutions that drive growth, efficiency, and success. At The ITLion, we understand that each business is unique, with its challenges and goals. That's why we take a personalized approach to every project, working closely with our clients to understand their needs and aspirations deeply. Our team of experienced software engineers, web developers, and designers is dedicated to crafting bespoke solutions that align with your vision and elevate your brand. Software Solutions: Software should be a powerful asset that streamlines your operations, enhances productivity, and accelerates growth. Our software solutions are designed to cater to a diverse range of industries, from startups to enterprises. Whether you need a robust enterprise resource planning (ERP) system, customer relationship management (CRM) software, inventory management tools, or custom software development, we can turn your ideas into reality. Meticulous planning, agile methodologies, and a strong emphasis on user-centric design characterize our software development process. We employ the latest technologies and frameworks to create scalable, secure, intuitive software applications that address your business requirements. From concept and design to implementation and ongoing support, we guide you through every step of the development journey, ensuring a seamless and successful experience. Web Solutions: A solid online presence is vital for business success in today's digital age. At The ITLion, we excel in creating stunning, high-performance websites that captivate audiences and drive engagement. Our talented web designers and developers combine aesthetics with functionality to deliver visually appealing websites and provide a seamless user experience across devices. We employ the latest web development technologies and frameworks to build responsive and dynamic websites optimized for speed, search engines, and conversions. Whether you need an e-commerce platform, a content management system (CMS), a web application, or a custom website, we have the expertise to bring your online vision to life. From intuitive user interfaces to robust back-end functionalities, we ensure your website becomes a powerful tool for achieving your business goals. Why Choose The ITLion: Expertise: Our team comprises highly skilled professionals passionate about technology and dedicated to delivering top-notch solutions. Tailored Approach: We take the time to understand your business goals and challenges, allowing us to create customized solutions that perfectly fit your needs. Quality Assurance: We follow rigorous quality assurance processes to ensure that our software and web solutions meet the highest performance, security, and reliability standards. Timely Delivery: We value your time and strive to deliver projects on schedule without compromising quality. Ongoing Support: Our commitment to your success extends beyond project completion. We offer continuing support and maintenance to ensure the smooth functioning of your software applications and websites. Contact The ITLion today to explore how our software and web solutions can transform your business. Let us be your trusted partner on your digital journey, empowering you to conquer new heights of success in the dynamic world of technology.

iTrobes Technologies

Inspire the Future

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0.0 (0 Reviews)

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No. S-14, Third Floor, 80 Feet Road, 5th Block, Koramangala, Bangalore

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35+

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$10/hr

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$50+

As a software solutions company, our scope of work is distributed between IT technology, digital marketing, app development, and web development. We offer technology solutions specific to your business needs. You need a company like iTrobes to give you all the solutions, that you are looking for! With a transparent approach, diligent work style, and quick turnaround times, we’ll ensure that all your requirements are comprehensively covered.  

ITXITPRO

Unleashing the digital dynamics

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0.0 (0 Reviews)

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35/69, Rajat Path, Sector 3, Mansarovar, Jaipur

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50 - 100

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$500/hr

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$250 - $500

ITXITPro, an IT consultant company offers Website Designing & Development, Software & Mobile App Development, and Digital Marketing that adds real value to your business. We strive to achieve premium results from all marketing media with cost-competitive, effective solutions, all under one roof. We are continually looking for new ways to develop unique creative solutions for our clients that best suit the rapidly changing landscape of marketing media.

iVersion

Innovating the Future of eCommerce and Web Development for Australian Business.

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0.0 (0 Reviews)

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Level 26, 44 Market Street Sydney NSW 2000, Sydney

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10 - 49

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$N/A/hr

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$0 - $1,000

iVersion aims to be Sydney’s best web development and digital marketing agency, and a managed IT services provider, with an unparalleled industry reputation for excellence, innovation, and reliability but known in-house for IT systems that make every working day simpler and easier. Whether you are a small-medium business with limited resources or a large company with an in-house development team, iVersion is a perfect fit for you. We mitigate offshore outsourcing risk, and if you have an in-house development team, we work alongside and fill the skills and resources gap. Here are a few reasons how iVersion can help your business.

JABA

Australia Web Development Company

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0.0 (0 Reviews)

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167 Gilles St, Adelaide

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2 - 9

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$25/hr

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$1,000+

All creative, technical, and internet hosting services are provided by a team of expert web developers at JABA. We offer internet marketing ideas, campaign management, and responsive digital design as our area of expertise.JABA produces original video, photography, copywriting, graphics, and animation as well as specialised software. We pledge superiority, creativity, and reactivity in our designs.

Jamtech Technologies Pvt Ltd

Jamtech Technologies Pvt Ltd | Best IT Services, App, website and software development Company

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0.0 (0 Reviews)

Inside Service Listing

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50 - 186

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$25/hr

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$5,000 - $100,000

Jamtech Technologies Pvt Ltd is a leading IT services company that excels in providing innovative and reliable solutions. We comes in Top IT, app and web development companies in Lucknow. We has Built a strong reputation for delivering high-quality IT services and solutions. We Provide a wide range of services, including IT consulting, software development, website design and development, mobile app development, cloud computing solutions, cybersecurity. What sets Jamtech Technologies Pvt Ltd apart as the best IT services company in Lucknow is their unwavering commitment to excellence. As the best IT services company in USA, Jamtech Technologies Pvt Ltd focuses on building long term relationships.

jbcodeapp

Transforming Ideas into Reality - Your Partner in Digital Solutions.

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0.0 (0 Reviews)

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536-537, 5 Square Point, M.V Circle, JahangirPura, Surat, Gujarat 395005, Surat

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15 - 30

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$20/hr

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$20+

JBcodeapp, a premier IT outsourcing company in India and the USA, specializes in creating top-notch, user-oriented digital experiences. With insightful strategies, meticulous planning, and cutting-edge expertise, we empower clients to enhance their digital presence. Our expert teams, experienced across various domains, prioritize client satisfaction and deliver ace-quality services. As a leading IT software company, JBcodeapp is your trusted partner for excellence in IT solutions.

JDM Web Technologies

Digital Marketing

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0.0 (0 Reviews)

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S-128, Street No 3, Raja Puri, Vishwas Park Extension, Uttam Nagar, New Delhi

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10+

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$9/hr

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$0+

Welcome to JDM Web Technologies, your trusted Digital Marketing Company in India and beyond. We take pride in offering affordable Digital Marketing Packages that pack a punch. What sets us apart? Our personalized packages cover everything – SEO, SMO, PPC, ORM, Local SEO, and Web Design & Development. Choosing the right SEO Company on a budget can be tricky, but with us, you get it all under one roof. We're not just good; we're the best SEO agency, here to simplify your online success journey. Let's make your digital dreams a reality together!

Jeel Media

We provide 360 digital marketing solutions

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0.0 (0 Reviews)

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Mecca Street, Al Hijaz Towers Complex, 5th Floor, Amman

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50 - 249

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$25/hr

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$1,000+

Since 2017, clients from all over the world have been served by the regional advertising and digital media agency Jeel Media, which operates in the MENA region. Your company's needs and objectives will be taken into account as we tailor our suite of digital marketing services.Our primary services include SEO, social media management, performance marketing, and digital strategies and plans.We have been producing outcomes for years and are passionate about what we do. You name it, and we can make it!

Jeel Techsoft

Digital Transformation Agency - Get Digital Consulting

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0.0 (0 Reviews)

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604, Iscon Emporio, Nr. Star Bazaar, Jodhpur Cross Roads, Satellite, Ahmedabad

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50 - 100

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$$51 - $100/hr

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$5,000 - $10,000

In a world where everyone has two faces, Jeel Techsoft LLP stands out from the crowd with its trustworthy high-quality digital services. Under the leadership of CEO Maulik Masrani, the company aims to be a single-stop hub for all web development services. From designing to development, clients get a wide range of choices and never have to look anywhere else when it comes to build a digital face on the internet.We bask in the glory of our customer-centric and innovative services that will help our clients take their company to the next level and beyond. With 6+ years of experience in the market, our experts are well versed in all the aspects of the industry. Tapping into our vast experience, we guide our clients on the right path and stay beside them throughout the whole journey.   On our journey to success, we have successfully completed more than 120 projects with stunning, alluring designs that have allowed our clients to enjoy the top place in their respective domains. We aim to become the natural extension of the clients when they think of their online presence. Ethical work, integrity, transparency, on-time delivery are some of the core values that run deep in the veins of the company. From upper business management to our technical team, everyone abides by the strong founding core values of the company. We maintain full transparency by providing proper updates on the project.

JG IT Solution

Happy Client is Our Success!

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0.0 (0 Reviews)

Inside Service Listing

Inside Service Listing

8 - 10

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$10/hr

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$100+

Welcome to JG IT Solution Company, your trusted partner for all your IT needs. We are a Rajkot, Gujarat-based IT company that specializes in providing comprehensive solutions to businesses of all sizes. At JG IT Solution Company, we understand that technology is the driving force behind every successful business in today’s digital world. That’s why we offer a wide range of services that cater to every aspect of your IT needs, including software development, web development, mobile app development, and IT consulting. Our team comprises of highly skilled and experienced professionals who are passionate about their work and are committed to delivering exceptional results to our clients. We believe in providing customized solutions that meet our clients’ unique requirements, and our approach is always customer-centric. We strive to create long-lasting relationships with our clients, and we believe in going the extra mile to ensure their satisfaction. Our commitment to quality and excellence is evident in everything we do, and we take pride in delivering innovative and effective solutions that help our clients achieve their business objectives. At JG IT Solution Company, we believe that our success is directly tied to our clients’ success. We are constantly evolving and adapting to the changing technology landscape to stay ahead of the curve and provide our clients with the latest and most effective solutions. If you are looking for a reliable IT partner that can help you leverage technology to achieve your business goals, look no further than JG IT Solution Company. Contact us today to learn more about our services and how we can help your business succeed.

Jives Media

5x Agency of the Year Winner. View our reviews

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0.0 (0 Reviews)

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100 Van Ness Ave, Suite 2213, San Francisco

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10 - 49

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$100/hr

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$1,000+

Since our founding in 2012, Jives Media has taken home numerous marketing honours and is regarded as the top marketing and advertising firm. You receive our amazing team of site designers, paid and SEO specialists, growth hackers, and MBA brand strategists when you deal with us. Jives Media assists companies of all sizes with web design, digital advertising, search engine marketing (PPC & SEO), social media, email marketing solutions, and more from offices around the US!

JMG Public Relations

marketing and advertising services

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0.0 (0 Reviews)

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125 Maiden Ln #211, New York, NY 10038, New York

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5 - 5

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$5/hr

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$0 - $1 - $1

JMG PR is a full-service public relations firm for venture backed startup companies. We're based in New York City and are dedicated to providing you with a unique and fresh approach into the PR world. Just like mission-driven founders, we believe failure is not an option. Our mission is to pave the way through a crowded media landscape so our clients get the visibility they need to make a lasting impact. Our get-it-done attitude means there’s no room for rigid structures, archaic PR processes, or BS - especially when your company’s vision and mission are on the line. That’s why when you’re our client, it’s all hands on deck. We’re an extension of your team, invested in your success, and are always a phone call or email away.

Joshua Lyons Marketing

We help you get quality leads!

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0.0 (0 Reviews)

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4350 CASTILLE CT., Pace

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10 - 49

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$25/hr

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$1,000+

How We Assist Our Customers Many companies squander a tonne of resources on unsuccessful marketing, including time and money. Digital marketing services from Joshua Lyons Marketing produce high-caliber, quantifiable outcomes. Our clients see an increase in both leads and sales as a result. Search engine optimization (SEO), website development, website design, content writing, and marketing consultation are among the main services provided by Joshua Lyons Marketing. Additionally, we provide assistance to companies of all sizes with website hosting, graphic design, Google Ads, and email marketing.

JozourIT

ROOT OF INNOVATION

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0.0 (0 Reviews)

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Inside Service Listing

12 - 21

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$100/hr

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$100 - $1,000

Founded in Qatar, JozourIT is a cutting-edge Information and Communication Technology (ICT) company that provides comprehensive managed IT services to businesses across the spectrum. From ambitious start-ups to established enterprises, we have solutions tailor-made to fit all sizes and sectors. Our multifaceted service portfolio includes network design and optimization, cloud computing solutions, robust security solutions, data backup and recovery solutions, desktop virtualization, application services, and web design and development. We are driven by our mission to empower businesses through cost-effective, top-tier technology solutions that amplify their potential and efficiency. At JozourIT, we believe in the power of innovation and the value of expertise. Our team consists of seasoned professionals, each certified in various ICT technologies. They leverage their extensive industry experience to deliver services that not only meet but exceed our clients' expectations. Our primary target demographic encompasses businesses seeking to optimize their IT infrastructure and processes. What sets JozourIT apart in this competitive industry is our commitment to customer service and our ability to provide end-to-end services that are customized to our clients' specific needs. In our journey so far, we've had several noteworthy accomplishments, including a broad portfolio of successful projects and a growing list of satisfied customers. These achievements are testaments to our dedication to providing the best possible IT solutions. Looking ahead, JozourIT plans to continue innovating and expanding our services to stay at the forefront of the industry. We are committed to investing in the latest technologies and training our staff in their use to ensure that we continue to offer our clients the most advanced and effective solutions. In conclusion, with our strong industry experience, customer-centric approach, and unwavering commitment to quality, JozourIT is the ideal partner for businesses seeking to maximize their IT investments and achieve optimal business efficiency.

JPP Technology Services LLC

Local Website Development Agency to NH & MA

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0.0 (0 Reviews)

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5 Kennedy Circle, Hampton

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10 - 20

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$$25/hr

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$1,000+

JPP Tech help in innovation and walk the road to digital transformation together. We provide best and affordable wordpress website development services in NH & MA. We also specialize in E-Commerce Web Development, App Development, Digital Marketing, SEO and SMM.

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What is social media marketing? Why is it essential for your business?

Social media marketing is the new buzzword for companies and businesses today, but what exactly is it? And how do businesses benefit from it? Social media marketing uses social media platforms to connect with potential customers, build a strong brand image, generate leads, and thus drive business growth. Social media marketing involves everything from creating and publishing content on social media platforms, interacting with followers, and running social media advertisements. It is all about connecting and interacting with your audience online to turn them into potential customers. The most commonly used platforms for social media marketing today are Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. With new platforms and features emerging by the day, social media marketing as a whole is constantly changing and evolving.

Social media marketing is a valuable strategy that can bring many advantages to businesses when used and capitalized upon adequately. First, let's consider why social media marketing is helpful for companies.

  • Social media is the biggest platform for brands and businesses to connect with their users: According to statistics, 90.4% of millennials (Age group: 26 – 41) and 77.5% of Generation Z (Age group: 42 -57) use social media actively.
  • Influence of social media on consumer behavior: Research has shown that 71 percent of consumers who have had a positive experience with a brand on social media are very likely to recommend the brand to their family and friends. Also,  81 percent of people use Instagram to research products and services.
  • Cost-effective tool: There are several tools and mediums available for brands to market and advertise their businesses; however, social media is the most cost-effective of all the options. Most of the time, setting up and running a social media account for a brand involves negligible to zero costs, and even when companies want to run paid ad campaigns, the ROI is relatively high.
  • Real-time feedback:  One of the most prominent features of social media marketing and other mediums of advertising and marketing not possess is the ability to get real-time reactions and feedback. Companies can gauge their audience's response to comments and engagement metrics by running a social media advertisement or campaign.

Different types of social media marketing

Social media marketing can divide into three categories,

  • Organic marketing: Organic marketing refers to the campaigns, advertisements, or content posted by a brand or business that automatically picks up views and engagement. A well-crafted social post that automatically draws users' attention and brings in engagement through shares and comments is an example of organic marketing.
  • Paid marketing: As evident from the name, paid marketing refers to the content and advertisements the company pays for to increase its reach and attract the attention of social media users. Sponsorships, YouTube ads, collaborations with influencers, and PPC campaigns are all examples of paid marketing.
  • Earned Marketing: In layman's language, earned marketing can be word-of-mouth marketing. Any engagement company or brand generates automatically from its users is called earned media. Customers sharing product reviews, user experiences, or positive feedback are all examples of earned marketing.

Social media marketing is more than running a Facebook or Instagram ad campaign or constantly uploading pictures on a brand’s official page. Let’s take a look at the different forms that social media marketing can take,

  • Content Marketing: Content marketing focuses on consistently creating relevant and attractive content to attract and build an audience base. The ultimate aim is to convert this dedicated audience base into profitable customers. Webinars, blogs, e-books, and educational videos are content marketing examples.
  • Influencer Marketing: This type of marketing relies upon endorsements, product mentions, or product placements from social media influencers. A social media influencer is a person with an active follower base with whom they actively engage. In addition, and most importantly, the influencer has the power or capability to influence the purchasing behavior of their audience.
  • Sponsorships: Sponsorships refer to financial or in-kind support by a business or a brand to a particular event, sports team, organization, or charity to attain specific business objectives. The advantages that a company or brand aims to gain from sponsorship help create a solid brand image, positive word-of-mouth, increased publicity, and increased sales.
  • Community Building: Social media community building is the process of building a bond with people with a common interest around a particular product, brand, or activity with the help of active and consistent engagement. The most significant advantage of community building is that by engaging followers in active conversation, brands and companies can gain valuable insights and feedback regarding their products and services.

These are a few of the most common popular forms of social media marketing. However, with social media constantly evolving with new platforms, apps, and trends, this list will keep expanding with more recent forms of social media marketing.

Signs your business needs a professional social media management company

Social media marketing, when implemented and carried out right, can benefit numerous benefits to a business. However, the key is to ensure that your business has a sound strategy to leverage the advantage that social media can bring to a business. Here are the top signs that your business needs a professional social media management company,

  • Lack of a strategy: Social media accounts or channels where you constantly post or upload images are insufficient. To generate engagement and consistently grow your following, it is necessary to have a coherent strategy and clear-cut goals and objectives.
  • Engagement is minimal: One of the most significant KPIs to track the success of your social media campaign is the engagement it generates. If the comments, likes, or shares on your social media account or the content you share is low, then it indicates that your strategy needs a revamp.
  • Growth is stagnant: Because reaching out to potential customers is one of the most important aims of social media marketing, your followers or audience must grow consistently. If your growth has stagnated for an extended period, it may be time to bring in professional help.
  • Interaction rates are low: One of the unique features of social media is that it allows for real-time interaction with users and audiences online. As a result, social media users often ask queries or post complaints online on the brand's social media pages. Not responding quickly to such comments or not responding at all creates a wrong impression for the business.
  • Lack of conversions: Social media marketing aims to generate leads and increase the revenue for the business. A well-structured and implemented social media strategy will be able to show conversions enabling the company to measure the ROI. However, to achieve this, the social media strategy should involve coordination between the websites, the social media pages, and the landing pages.

Suppose your company's social media marketing strategy suffers from any of this. In that case, it may be time to hire a professional social media management company to take care of your social media strategy.

Benefits of hiring an expert social media management company

Besides crafting and executing a well-curated social media campaign for your business, an experienced social media marketing agency can bring many advantages. Some of the benefits of hiring an expert social media management company are,

  • Access to experts: By choosing to work with an experienced social media management company, you get to collaborate and work with professional social media strategists with prior experience and expertise in creating and executing well-rounded social media campaigns.
  • Knowledge of the latest trends and technologies: Social media management agencies know the pulse of social media and have knowledge of the latest trends and practices online. Hence, they can help craft the most effective campaigns to increase your growth and ROI. Most importantly, working with an experienced social media agency reduces your strategy's room for trial and error.
  • Brings in a fresh perspective: One of the most significant advantages of working with an external social media ad agency is that it brings a fresh and new perspective to the strategy. Conversely, the company will most likely miss out on this perspective by working with an in-house social media management team. Therefore, it is essential if the company aims to rebrand itself or overhaul its social media strategy.

What does a social media marketing agency do?

A social media firm will collaborate with you to comprehend your company's needs and gaps, pinpoint your target market, choose the social media platforms and channels that are most effective for your company, and develop a strategy that will broaden your audience and increase leads. A professional social media marketing agency will take care of everything from constantly creating and sharing content, monitoring and engaging with your followers, and reporting the results with predetermined metrics so that you can determine the campaign's effectiveness.

 

How to find the right social media marketing firm for your brand?

Finding the right social media marketing firm that perfectly suits your business is the first and crucial step in ensuring your social media marketing strategy succeeds. So how do we find the social media agency that best suits your needs and requirements?

  • Establishing your needs: The first step is knowing what your requirements from the social media agency are, i.e., what services you expect from them. To assess the campaign's efficiency, it is also essential to have a clear-cut idea of the project's end goals and aims, your budget, and your KPIs.
  • Finding the right agency: This is perhaps the most tricky and challenging part. This step involves doing due research, analyzing the hundreds of social media agencies online, and narrowing it down to the ones that suit your business best. Again, web directory sites like Selected Firms can help you with this step.
  • Asking the right questions: To find the right social media agency from amongst the ones that you have shortlisted, it is necessary to sit down with them and have one-on-one interaction. It is essential to ask whether they have worked on similar projects before and what parameters they use to measure the success of the project? Etc.  

By following these steps, you can find and hire the right social media marketing agency to capture your business's essence and create an effective social media strategy.

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