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Top Social Media Marketing Companies | 2024

Statistics show that there are around 4.48 billion active social media users worldwide—more than half of the world's population. As a result, social media is becoming the biggest platform for businesses and brands to connect with, interact with, and convert their audiences into potential customers. Today, social media is the platform of choice for marketers everywhere because it has a reach that no other marketing strategy, like television commercials or newspaper ads, can match. A skilled and knowledgeable social media marketing agency can assist you with developing and implementing an effective social media plan that can lead to business growth, leads, and an increase in revenue. To assist you in developing your social media marketing strategy, Selected Firms has put together a list of the best social media marketing companies.

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List of Best Social Media Marketing Companies | Top Social Media Marketing Agencies

Compumatrix Technologies private limited

Creativity and Excellence built to Perfection!

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S-87, Second Floor, Destination Center-1, Nanded City, Pune

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10 - 50

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$49/hr

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$5,000 - $9,999

COMPUMATRIX is an IT service provider company based in Pune, Maharashtra, India. Compumatrix offers world-class software development and many more services with our in-house team of experts for web development, mobile app development, and digital marketing. If you have any queries, here we are Compumatrix Technologies Pvt. Ltd., a one-step solution for your business. As a premier IT services and consulting firm based in India, we extend our expert services across the USA, UK, Australia, and the UAE.

Confetti - Digital Marketing Agency

Building digital experiences, idea to execution.

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0.0 (0 Reviews)

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R. Bernardim Ribeiro, 1150-072 Lisboa, Lisboa

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2 - 9

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$30/hr

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$600 - $2,000

Our philosophy is written in our name: Confetti is a celebration of joy, accomplishment, success, and creativity. We view every project as an opportunity to turn your business aspirations into vibrant realities. Guided by a dynamic team of makers, thinkers, explorers, and achievers, we propel your business to new heights. And above all, we believe in human relationships, exceptional outcomes, and having fun along the way.

Connect Infosoft Technologies Private Limited

Web Design and Development, Mobile App Development, API Development, Laravel Development, Flutter Development, Digital Marketing

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0.0 (0 Reviews)

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Plot No.598, Sector-45, Faridabad

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20 - 50

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$199/hr

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$199 - $299

"Company with a brilliant team, management and excellence" We are Connect Infosoft Pvt. Ltd. a website design and development, Mobile Applications Development, Graphic Designing, Laravel Development, React Js Development, javascript, PHP7, Data Science, Machine Learning, Artificial Intelligence, Flutter, Native OS, Native Android, E-commerce Development, Shopify Plus eCommerce Development and Digital marketing organization situated in the New Delhi. We were established in 1999, and have been serving our customers everywhere throughout the world. Connect Infosoft Technologies Pvt. Ltd. head Office is based in New Delhi, India and has Branch Office in Orissa. It also has portrayal in the United States. We have kept on taking after five straightforward rules that were set up at the absolute starting point—rule that has permitted us to make progress and constantly develop as an outstanding organization: Listen, Learn, Hard work, quality and Commitment. We are an amazing organization that likes to extend the target points of quality and inventive designs, development and online marketing.  In business for more than 23+ years, we are constantly prepared for confronting any kind of challenge. We deliver inventive web solutions for customers by helping them recognize their most vital business and innovation opportunities and exploiting them. We additionally give the best solutions to facilitate them conquer their most mind-blogging and vital business challenges. Connect Infosoft Technologies Pvt.Ltd. provides exceptional website design and development services, whose initiatives grandstand the level of genuine professionalism and produce the organization's incredibleness within the venture. We are a group of creative strategists and technologists who endeavor to create initiatives that increase the association nature and are consistent with the ultra-ultra-present day advanced technology. It's been a long journey and our passion for building extraordinary sites and applications hasn't changed a bit. Founder of Connect Infosoft Mr. Sanjay Sahoo with his astounding and clear vision has achieved numerous accolades around the world for his excellence in the field of IT. We can make world-class ventures, which upgrade the organization's brand image colossally. We work in close coordination in light of the customers, bearing in mind doing outstanding and quality work. Expert Developer Award from Digital Dujour and Best Developer from Pepsico, NY, US honors are confirmation of this truth.

Connect Infosoft Technologies Pvt. Ltd.

Ultimate Solution for Technologies Ahead

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0.0 (0 Reviews)

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Plot No.598, near Community Center, Sector 45, Faridabad

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30 - 50

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$50/hr

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$100 - $199

Connect Infosoft Technologies Pvt. Ltd. provides Website design and Mobile App development services to global clients. Connect Infosoft has more than 25+ years of experience in software development with a strong focus on mobile app development for all kinds of platforms including iOS and Android. We were established in 1999, and have been serving our customers everywhere throughout the world. Connect Infosoft's Head Office is based in New Delhi, India, and has a Branch Office in Orissa. It also has a portrayal in the United States. In business for more than 25+ years, we are constantly prepared to confront any kind of challenge.  Major Service Offerings: -Web Application Development -ETL Services  -SaaS & MVP Development -Mobile App Development -Data Science & Analytics -Artificial Intelligence -Digital Marketing -Search Engine Optimization -Pay-per-click advertising campaigns -Blockchain -DevOps -Amazon Web Services -Product Engineering -UI/UX Founder of Connect Infosoft Mr. Sanjay Sahoo with his astounding and clear vision has achieved numerous accolades around the world for his excellence in the field of IT. We can make world-class ventures, which upgrade the organization's brand image colossally. We work in close coordination in light of the customers, bearing in mind doing outstanding and quality work. Expert Developer Award from Digital Dujour and Best Developer from Pepsico, NY, US honors are confirmation of this truth. Kindly message me for an in-depth conversation. Book a Free 30-minute consultation with our experts: https://calendly.com/connectinfosoft Contact Number: +1 323-522-5635 Email: info@connectinfosoft.com Visit us: https://www.connectinfosoft.com/

Continent Advertising

Where Advertising Meets Art.

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0.0 (0 Reviews)

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Warba Center, Mezzanine Floor OFFICE#21, Al Muraqqabat, Dubai

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10 - 49

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$25/hr

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$1,000+

Since 1996, the professional advertising and marketing firm Continent Advertising (CAD) has served established and well-known businesses in Dubai, developing clever integrated communication strategies for their growth. CAD consistently completes projects with accuracy and outstanding results. To ensure that all of our clients' needs are satisfied precisely and to a high standard, we are constantly growing and upgrading our services.

Contlo AI

AI Powered Marketing Agency - Fully Managed Digital Marketing for SMBs & Startup

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200 Continental Drive, Suite 401, Newark DE, DE 19713, US, Newark

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51 - 200

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$N/A/hr

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$1,000+

Combining marketing software with AI & Human Expertise. AI enabled digital marketing services trusted by 1000+ fast growing startups.Contlo AI Services: 1. Emails & SMS that convert: Get the industry’s best human experts & AI to run your email & SMS marketing campaign from strategy, to copy writing to stunning designs 2. Revenue on Autopilot: Effortlessly engage your customers with AI powered autonomous nudges across email & SMS 3. Monetize your Traffic: We help you convert your first time visitors into customers by enabling interest-based popups & gamified experiences on your website 4. Get Full Visibility With AI Powered Reports: Get automated reports, insights & analytics of your marketing performance generated by AI + our in-house expertsWhy Contlo? 1. Artificial Intelligence Cutting edge in-house AI tech combined with 100+ years of collective expertise in digital marketing that guarantees high impact results. 2. Scalable We’re the last digital marketing marketing team you’ll ever need to hire. We offer complete digital marketing solutions to businesses of all shapes & sizes. 3. Pricing Completely transparent pricing model. Thanks to our human + AI approach that allows us to seamlessly deliver great results at affordable cost. 4. Best Creative Talent Our best in the industry creative team is committed to deliver excellence in design and understands the unique challenges that comes with scaling a business.Delivering Growth That Speaks for Itself 1. Up to 140% Increase in revenue for fast growing startups 2. Up to 10x Increase in customer retention rate 3. Up to 50% Increase in Customer Engagement 4. 20x ROI By utilizing Contlo for marketing

Cranai Infotech LLP

Occupy your market mindspace with Cranai

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311 Time Square, near Balaji hall circle, 150 Feet Ring road,, Rajkot

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11 - 49

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$15-49/hr

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$1,000 - $100,000

Cranai is a complete One Stop Shop Business Solution offering a wide-going set-up of IT Business Solutions to an overall client base. Since the time our presentation, we have been outfitted with the solitary various leveled rule – To improve the efficiencies of our client’s associations by withdrawing their elevating and potential close by freedom of overhauled results. We clutch extended lengths of Professional Experience and Expertise. Over these various years, we have synergized our primary inclination with our adroit, careful, and clever region understanding in the middle current fortes. We are giving our heart a shot to take out the budgetary bars for a wide scope of associations paying little mind to it is a little degree, mid-scale business, or even a Multi-National Business.

Creaditech

Transforming Businesses Through Digital Empowerment

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0.0 (0 Reviews)

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6600 McKinney Ranch Pkwy, MacKinney

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25 - 50

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$25/hr

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$250 - $5,000

Creaditech offers cost-effective digital transformation for small businesses and startups that want to inspire the world with their products and services. With data-driven insights and robust research, we provide consultation and technical services which include web development and digital marketing. Our clients trust us to take their businesses to new heights in terms of revenue and brand value. With us, you will find the reliability you have been longing for.

Creasions Digital

Creasions Digital Agency specializing in graphic design and web design & development

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6600 Chase Oaks Blvd #150,, Plano

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1 - 100

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$85/hr

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$1,000+

Creasions is a digital agency and web development firm committed to help transform companies through powerful branding, dynamic websites, and effective marketing. We’re a team of professionals passionate about taking ideas from a mere seed and turning it into a fully thriving entity. Creasions aims to keep up with the industry while providing relevant solutions to the problems of today. Whether you need help launching a website for your new business or want to revamp the look of your existing brand, we’ll make sure to provide practical and innovative solutions so that you can stay ahead of your competition whether that’s today or 10 years from now.

Creation Labs

Professional Software. Engineered.

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Pharos House 70 Buckingham Terrace, Durban

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2 - 9

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$25/hr

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$1,000+

Leading digital engineering firm Creation Labs in Durban focuses on developing unique software, innovative design, and online marketing. Top firms in South Africa only collaborate with the greatest digital agencies, and we take pride in producing top-notch work for top-tier customers while letting you concentrate on the important things.

Creative Encode Technologies Pvt. Ltd.

Website and app development agency In USA and India

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254 White Mountain Hwy, Milton, New Jersey, 03851, Hillsborough

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10 - 26

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$20/hr

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$21 - $27

Creative Encode Technologies is a one-stop solution offering progressive end-to-end web and mobile app development company in India and USA. We are focused on delivering high-performance and scalable software products to satisfy the needs of businesses of all types and sizes across different industry verticals. Our motive is to help businesses transform digitally with our vast experience, resources, and knowledge in the IT domain. While enterprises are eager to take their business online with high-performance apps and websites, we are equally passionate about assisting them in their digital journey. With unique ideas, the right efforts put in the right direction, and a continuous evaluation system, we ensure to deliver of the best result-oriented websites and apps for maximum performance in the real world.

Creative Logo Design

A Creative Custom Logo Design, Custom Website Design & Development Agency in the United Kingdom

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0.0 (0 Reviews)

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Sunleigh Rd, Wembley HA0 4LY, UK, Wembley

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11 - 48

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$49/hr

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$1,000 - $15,000

Creative Logo Design provides top-tier services across the United Kingdom, specializing in custom logo creation and business card design. Our creative team develops distinctive logos that capture your brand essence. Whether a startup or an established company, Creative Logo Design ensures your logo stands out in a competitive market. Recognizing the importance of a strong visual identity, we deliver compelling designs with meticulous attention to detail. Trust Creative Logo Design in the UK to enhance your brand with professional and innovative solutions tailored to your needs. Creative Logo Design is your one-stop shop for everything digital. Based in the United Kingdom, we offer our expertise nationwide, ensuring businesses get exceptional services tailored to their unique requirements. Our experienced professionals provide the highest quality services at competitive prices. We have a wide range of services, from logo design to website development and everything in between. Contact us today to get started. Our dedicated team, focused on excellence and innovation, delivers outstanding results across various digital domains. We enhance your online presence at Creative Logo Design through a multifaceted approach. From captivating website design to seamless development, we bring your digital vision to life. Whether you're a startup or an established enterprise, our custom solutions resonate with your target audience and drive tangible results. Effective digital marketing is essential for standing out in today's competitive market. We offer a full suite of digital marketing services to boost your brand's visibility and reach. Our expert team leverages strategic branding, pay-per-click (PPC) management, social media marketing, and search engine optimization (SEO) to propel your business forward. Consistency and creativity are key to branding, and our experienced professionals work closely with you to develop a cohesive brand identity that resonates with your audience. Whether refreshing your brand image or creating a brand identity, we guide you every step of the way. PPC management is vital to a successful digital marketing strategy. With our expertise in pay-per-click advertising, we help you maximize ROI and drive targeted traffic to your website. From keyword research to ad creation and optimization, we manage every aspect of your PPC campaign with precision. Social media is a powerful tool for connecting with your audience and building brand loyalty. Our social media marketing services help you utilize platforms like Facebook, Instagram, Twitter, and LinkedIn to engage with your audience and drive meaningful interactions. Whether you want to increase brand awareness, generate leads, or boost sales, we have the skills to help you achieve your goals. Lastly, our comprehensive SEO services enhance your website's visibility and drive organic traffic. Through on-page optimization, link building, and content creation, we employ proven strategies to improve search engine rankings and attract qualified leads. In summary, Creative Logo Design is your one-stop destination for digital needs. With a wide range of services and an unwavering commitment to excellence, we help you elevate your brand and achieve your business objectives. Creative stands for "Relevant, Functional, and Scalable." It is a logo design company that provides businesses with professional, eye-catching logos.

Creative Squad

Your Trusted Partner For Digital Media Solution

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2300 Yonge street, suite 1600 Toronto, Toronto

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10 - 49

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$25/hr

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$11,000 - $11,000

Creative Squad is not just a company; it's a collective of passionate individuals dedicated to bringing your entrepreneurial dreams to life. We specialize in crafting captivating brand experiences that resonate with audiences. Based in Canada, our expertise spans a range of services, including website design and development, CMS development, and ecommerce development. We also excel in app development, landing page design, and user interface/experience design, ensuring seamless and engaging digital experiences. Our comprehensive offerings extend to branding, marketing strategy, Google Ads, and search engine optimization services. At Creative Squad, we collaborate with visionaries, trailblazers, and ambitious business owners to fuel their success with our digital marketing knowledge and boundless creativity.

Creative UI Design LLC.

A Complete Creative Solutions Provider For Web, Mobile & Software

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1 Airedale Pl,, York

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1 - 25

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$25 - 49 $/hr

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$5,000+

Web Development Company USA: Creative UI Design LLC is offering Bespoke Web Solutions for Your Business.   If you are looking for a web development company that can build your website from scratch, then look no further than a top-notch web development company in the USA. With extensive experience in creating custom websites, these companies offer bespoke solutions tailored to your business needs. From responsive design and cross-platform compatibility to search engine optimization (SEO) strategies, We've got you covered.   We are the best web development companies in the USA that use cutting-edge technologies to create websites that not only look great but also perform well. We work closely with their clients to understand their goals and objectives before crafting an effective strategy that aligns with their business needs. Whether you need a simple static website or a complex e-commerce platform, these experts will help you achieve your online goals with ease. So why wait?

Creative Web Mall Pvt Ltd

The team who looks-after your goal to make you shine

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0.0 (0 Reviews)

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Hiranandani Gardens, Vikhroli West, Mumbai, Maharashtra 400079, Mumbai

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10 - 50

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$7.15/hr

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$3,500 - $4,000

We are turnkey Mobile app, Search engine optimization, high performance website designing company in Mumbai, India since 2003

Crecentech Systems Private Limited

We Make Technology Work

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0.0 (0 Reviews)

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Block D, House#4, 6th NW St, NFC Society, Lahore, 54000, Pakistan, Lahore

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50 - 200

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$25$/hr

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$500 - $10,000

We started with a vision to help businesses to transform digitally by introducing IT-enabled processes to their marketing, sales, finance, payments, and many other business operations. CrecenTech came into existence in 2017 and since then we have helped 200+ businesses in digital marketing, IT solutions, CRM systems (Salesforce, ZOHO, SugarCRM), and BPO services to become more efficient and profitable. We have optimized their processes by eliminating wastage via automation Vs manually doing work. Idealistically We have helped them save 1000's hours every month. It's a big achievement and we are proud of it. We are helping many real estate businesses, govt agencies, manufacturing firms, law firms, and insurance companies.

Cretesol Tech

Your Digital Wings

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0.0 (0 Reviews)

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Dubai, United Arab Emirates, Dubai

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10 - 50

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$50/hr

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$100 - $500

Navigate to Innovation, Excellence, Creativity, and Affordability. Cretesol Tech, your Digital Marketing partner, based in UAE by adding personalized touch of your traits to your business we add life to your business story. Here at Cretesol Tech, we got an in-house team of certified geeks who are incredible in their fields. Experience high conversion rates, higher ROI and effective lead generation. We are Your Digital Wings

Crewman Solution Private Limited

Crewman Solution | IT Services Company India, USA, UAE

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0.0 (0 Reviews)

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Delhi NCR, Delhi

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100 - 250

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$100/hr

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$1,000 - $30,000

Crewman Solution Pvt Ltd is a top IT Services company in India, USA, UAE .We offer Website Design Development, App development, Start up Solution, Digital Marketing Services

Crossway Consulting - Creative Digital Marketing Agency

On the Crossroads of Business & Technology

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0.0 (0 Reviews)

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1001 W. Euless Blvd., Suite #214, Euless

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10 - 12

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$20/hr

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$150 - $200

 Crossway Consulting – Where business meets technology We are a full-service digital marketing agency that helps businesses thrive in the ever-evolving digital landscape. Our team of talented and experienced professionals are dedicated to providing innovative and impactful solutions for our clients. We believe that every business deserves a strong online presence, and we’re dedicated to helping you achieve your goals. Contact us today to learn more about how we can help your business succeed in the digital arena. With our expertise, we help businesses achieve their goals and stay ahead of the curve. Our expertise in web design, development, and app creation, combined with our cutting-edge technology, gives businesses a strong online presence and improved customer experience. Our social media marketing services help reach customers on popular platforms and build brand reputation. Our content marketing services, including blog posts, videos, and graphics, help create a content plan tailored to your business.

Ctrig Services Private limited

Excellent IT Services for your Success

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0.0 (0 Reviews)

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, Noida

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51 - 200

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$20/hr

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$1,000+

At Ctrig, our mission is to empower businesses of all sizes with the innovative IT solutions they need to thrive in an ever-evolving digital landscape. We are committed to delivering exceptional value to our clients, leveraging the latest technologies to streamline operations, boost productivity, and drive growth. With a focus on excellence and a passion for innovation, we are dedicated to helping businesses achieve their full potential in the digital age.

Cube Marketing Agency

Beyond Dimensions

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0.0 (0 Reviews)

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555 Republic Dr, Plano

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10 - 20

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$25/hr

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$1,000+

Cube Marketing’s approach to marketing is as versatile and comprehensive as a cube. Each side represents one of our six core services, forming a cohesive marketing strategy. With our 6-pronged approach, we help your brand stand out. Our services:  Brand development & identity Digital marketing Content creation Marketing strategy Web design & development Social media managemen

Cubic Digital

We Work for Your Success

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B-206, Ratnaakar Nine Square, Opp. Keshavbagh Party Plot, Satellite, Ahmedabad

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10+

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$20/hr

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$500+

Cubic Digital is a leading digital marketing company in Ahmedabad, India. We offer Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, Pay Per Click (PPC), Search Engine Marketing (SEM), Web Designing, and Web Development services for businesses, brands, and startups to increase their online presence and generate more leads by effectively connecting them to their target audience. Our SEO services in Ahmedabad provide benefits to the clients by boosting their businesses through an effective marketing strategy. We are known for delivering the best results and satisfaction for our clients across the globe.

Cubic Digital Inc.

We Work for Your Success

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5, Jack Monkman Cres, Markham

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9+

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$50/hr

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$1,000+

Cubic Digital is the leading digital marketing agency in Toronto believing in building world-class digital experience for clients across the globe. We are known to provide our clients with the utmost satisfaction when it comes to reaching their business objectives by generating business leads through their website. We offer top digital marketing services along with web design and development services. At Cubic Digital we provide the best in class SEO, SEM, SMM, Content Marketing, PPC, Web Designing & Development service at an affordable rate.

Cuneiform Consulting Private Limited

Innovate. Accelerate. Expand

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1309 Coffeen Avenue STE 15363, Sheridan

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20 - 100

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$20/hr

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$10,000 - $100,000

With over 300+ satisfied customers from across 47 countries, we at Cuneiform Consulting operate with an idea-driven approach where we inherit your concept and provide potential verticals to bring out the best from your idea. Once the idea has been optimized, we help you incorporate it into your business model with the help of custom web development, mobile application technologies, and even go to market services. We can also provide automated segments for businesses pertaining to industries like eCommerce, healthcare, financial services, and others.

Curious Technolab

Simplifying Complexity, Amplifying Success with IT Expertise

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0.0 (0 Reviews)

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Titanium City Center, F-602, 100 Feet Anand Nagar Rd, Satellite, Ahmedabad

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32+

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$25$/hr

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$1,000 - $50,000

Our IT services business, where we deliver exceptional solutions tailored to your needs. With a team of skilled professionals, we offer a wide range of services, including web design services, web development services, digital marketing services and app development services. Our unique selling proposition lies in our unwavering commitment to client satisfaction, ensuring timely project delivery and round-the-clock technical support. Partner with us for reliable, cutting-edge IT solutions that drive your business forward. Contact us to know more.

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What is social media marketing? Why is it essential for your business?

Social media marketing is the new buzzword for companies and businesses today, but what exactly is it? And how do businesses benefit from it? Social media marketing uses social media platforms to connect with potential customers, build a strong brand image, generate leads, and thus drive business growth. Social media marketing involves everything from creating and publishing content on social media platforms, interacting with followers, and running social media advertisements. It is all about connecting and interacting with your audience online to turn them into potential customers. The most commonly used platforms for social media marketing today are Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. With new platforms and features emerging by the day, social media marketing as a whole is constantly changing and evolving.

Social media marketing is a valuable strategy that can bring many advantages to businesses when used and capitalized upon adequately. First, let's consider why social media marketing is helpful for companies.

  • Social media is the biggest platform for brands and businesses to connect with their users: According to statistics, 90.4% of millennials (Age group: 26 – 41) and 77.5% of Generation Z (Age group: 42 -57) use social media actively.
  • Influence of social media on consumer behavior: Research has shown that 71 percent of consumers who have had a positive experience with a brand on social media are very likely to recommend the brand to their family and friends. Also,  81 percent of people use Instagram to research products and services.
  • Cost-effective tool: There are several tools and mediums available for brands to market and advertise their businesses; however, social media is the most cost-effective of all the options. Most of the time, setting up and running a social media account for a brand involves negligible to zero costs, and even when companies want to run paid ad campaigns, the ROI is relatively high.
  • Real-time feedback:  One of the most prominent features of social media marketing and other mediums of advertising and marketing not possess is the ability to get real-time reactions and feedback. Companies can gauge their audience's response to comments and engagement metrics by running a social media advertisement or campaign.

Different types of social media marketing

Social media marketing can divide into three categories,

  • Organic marketing: Organic marketing refers to the campaigns, advertisements, or content posted by a brand or business that automatically picks up views and engagement. A well-crafted social post that automatically draws users' attention and brings in engagement through shares and comments is an example of organic marketing.
  • Paid marketing: As evident from the name, paid marketing refers to the content and advertisements the company pays for to increase its reach and attract the attention of social media users. Sponsorships, YouTube ads, collaborations with influencers, and PPC campaigns are all examples of paid marketing.
  • Earned Marketing: In layman's language, earned marketing can be word-of-mouth marketing. Any engagement company or brand generates automatically from its users is called earned media. Customers sharing product reviews, user experiences, or positive feedback are all examples of earned marketing.

Social media marketing is more than running a Facebook or Instagram ad campaign or constantly uploading pictures on a brand’s official page. Let’s take a look at the different forms that social media marketing can take,

  • Content Marketing: Content marketing focuses on consistently creating relevant and attractive content to attract and build an audience base. The ultimate aim is to convert this dedicated audience base into profitable customers. Webinars, blogs, e-books, and educational videos are content marketing examples.
  • Influencer Marketing: This type of marketing relies upon endorsements, product mentions, or product placements from social media influencers. A social media influencer is a person with an active follower base with whom they actively engage. In addition, and most importantly, the influencer has the power or capability to influence the purchasing behavior of their audience.
  • Sponsorships: Sponsorships refer to financial or in-kind support by a business or a brand to a particular event, sports team, organization, or charity to attain specific business objectives. The advantages that a company or brand aims to gain from sponsorship help create a solid brand image, positive word-of-mouth, increased publicity, and increased sales.
  • Community Building: Social media community building is the process of building a bond with people with a common interest around a particular product, brand, or activity with the help of active and consistent engagement. The most significant advantage of community building is that by engaging followers in active conversation, brands and companies can gain valuable insights and feedback regarding their products and services.

These are a few of the most common popular forms of social media marketing. However, with social media constantly evolving with new platforms, apps, and trends, this list will keep expanding with more recent forms of social media marketing.

Signs your business needs a professional social media management company

Social media marketing, when implemented and carried out right, can benefit numerous benefits to a business. However, the key is to ensure that your business has a sound strategy to leverage the advantage that social media can bring to a business. Here are the top signs that your business needs a professional social media management company,

  • Lack of a strategy: Social media accounts or channels where you constantly post or upload images are insufficient. To generate engagement and consistently grow your following, it is necessary to have a coherent strategy and clear-cut goals and objectives.
  • Engagement is minimal: One of the most significant KPIs to track the success of your social media campaign is the engagement it generates. If the comments, likes, or shares on your social media account or the content you share is low, then it indicates that your strategy needs a revamp.
  • Growth is stagnant: Because reaching out to potential customers is one of the most important aims of social media marketing, your followers or audience must grow consistently. If your growth has stagnated for an extended period, it may be time to bring in professional help.
  • Interaction rates are low: One of the unique features of social media is that it allows for real-time interaction with users and audiences online. As a result, social media users often ask queries or post complaints online on the brand's social media pages. Not responding quickly to such comments or not responding at all creates a wrong impression for the business.
  • Lack of conversions: Social media marketing aims to generate leads and increase the revenue for the business. A well-structured and implemented social media strategy will be able to show conversions enabling the company to measure the ROI. However, to achieve this, the social media strategy should involve coordination between the websites, the social media pages, and the landing pages.

Suppose your company's social media marketing strategy suffers from any of this. In that case, it may be time to hire a professional social media management company to take care of your social media strategy.

Benefits of hiring an expert social media management company

Besides crafting and executing a well-curated social media campaign for your business, an experienced social media marketing agency can bring many advantages. Some of the benefits of hiring an expert social media management company are,

  • Access to experts: By choosing to work with an experienced social media management company, you get to collaborate and work with professional social media strategists with prior experience and expertise in creating and executing well-rounded social media campaigns.
  • Knowledge of the latest trends and technologies: Social media management agencies know the pulse of social media and have knowledge of the latest trends and practices online. Hence, they can help craft the most effective campaigns to increase your growth and ROI. Most importantly, working with an experienced social media agency reduces your strategy's room for trial and error.
  • Brings in a fresh perspective: One of the most significant advantages of working with an external social media ad agency is that it brings a fresh and new perspective to the strategy. Conversely, the company will most likely miss out on this perspective by working with an in-house social media management team. Therefore, it is essential if the company aims to rebrand itself or overhaul its social media strategy.

What does a social media marketing agency do?

A social media firm will collaborate with you to comprehend your company's needs and gaps, pinpoint your target market, choose the social media platforms and channels that are most effective for your company, and develop a strategy that will broaden your audience and increase leads. A professional social media marketing agency will take care of everything from constantly creating and sharing content, monitoring and engaging with your followers, and reporting the results with predetermined metrics so that you can determine the campaign's effectiveness.

 

How to find the right social media marketing firm for your brand?

Finding the right social media marketing firm that perfectly suits your business is the first and crucial step in ensuring your social media marketing strategy succeeds. So how do we find the social media agency that best suits your needs and requirements?

  • Establishing your needs: The first step is knowing what your requirements from the social media agency are, i.e., what services you expect from them. To assess the campaign's efficiency, it is also essential to have a clear-cut idea of the project's end goals and aims, your budget, and your KPIs.
  • Finding the right agency: This is perhaps the most tricky and challenging part. This step involves doing due research, analyzing the hundreds of social media agencies online, and narrowing it down to the ones that suit your business best. Again, web directory sites like Selected Firms can help you with this step.
  • Asking the right questions: To find the right social media agency from amongst the ones that you have shortlisted, it is necessary to sit down with them and have one-on-one interaction. It is essential to ask whether they have worked on similar projects before and what parameters they use to measure the success of the project? Etc.  

By following these steps, you can find and hire the right social media marketing agency to capture your business's essence and create an effective social media strategy.

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