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Top PPC Companies | 2024

With the digital advertising space becoming more and more popular with businesses, the competition to grab the attention of internet users has also drastically increased. Hence nowadays, there is a need for a more nuanced and targeted method of attracting viewers to the company’s website and generating leads. And that’s where the PPC model of internet marketing or pay-per-click model comes in. The PPC model helps focus our resources on solid leads and helps increase the return on investment on your marketing campaign. With many advantages, the pay-per-click advertising model is fast becoming one of the most popular digital marketing methods.

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Best PPC Companies | Top Pay Per Click Agencies

Intuio Software Labs Private Limited

Easy Innovations

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Corporate Office: Cubicle-7, Centre for Incubation and Business Acceleration, Verna

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2 - 9

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$$25 - $49 / hr/hr

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$25,000 - $50,000

We are a technology consultancy that transforms businesses by generating ideas, building products, and accelerating growth. At Intuio, we see it as our duty to improve the user experience of the world by guiding clients through impactful digital transformations. We are a one stop approach to providing innovative solutions for all your digital transformation needs.

Invisio Solutions

Uplift Your Sales & Marketing

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0.0 (0 Reviews)

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2a Killieser Avenue, Brixton, London, United Kingdom, SW2 4NT, London

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10 - 15

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$32£/hr

Inside Service Listing

$4,999 - $10,000

Invisio Solutions is a digital marketing agency built by a diverse group of friends and colleagues from all around the world who assemble the best experts in every field just for you. all in one place. We take a unique approach to every project and we are very flexible. We're structured for speed and efficiency in order to meet the ever changing needs of today’s consumers. Delivering the right content in the right context on a comprehensive scale requires the ability to pivot as fast as the digital marketplace. Know More : https://invisiosolutions.com

Invoxico Technologies

IT Solutions Company

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C-203, 8th Floor, Phase-8B, Industrial Focal Point,Mohali, Punjab – India 160074, Mohali

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10 - 20

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$25/hr

Inside Service Listing

$1,000+

Invoxico is a premier IT Solutions Company committed to ensuring digital triumph. Specializing in Website Design, Website Development, CMS Development, E-Commerce Development, Mobile App Development, SEO, and Digital Marketing, businesses globally rely on Invoxico for their unwavering expertise and trustworthiness.

Inwizards Software Technology

LET THE WORK SPEAK

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0.0 (0 Reviews)

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603 - Airen Heights, Behind Pakiza Mall, A.B Road, Indore, India 452010, Indore

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50 - 100

Inside Service Listing

$25/hr

Inside Service Listing

$25+

Inwizards Software Technology is a leading US-based software development company dedicated to helping businesses across India, the USA, and the UAE embrace digital transformation and achieve remarkable success. Our mission is to provide innovative solutions that drive growth, efficiency, and a competitive edge for our clients in these dynamic markets. We specialize in a wide array of services tailored to meet the diverse needs of businesses. Our IT consulting services offer expert guidance to navigate the complexities of the digital landscape, enabling informed decision-making and strategic planning. We understand that each business is unique, which is why our custom software development services are designed to create bespoke solutions that align with your specific requirements, ensuring optimal performance and scalability. In the digital marketing arena, we provide comprehensive strategies that enhance your online presence, attract targeted traffic, and convert visitors into loyal customers. Our SEO services employ the latest techniques to boost your search engine rankings, increase organic visibility, and drive sustainable growth. For businesses looking to develop and launch new products, our product development team ensures a seamless process from concept to market, bringing your innovative ideas to life. Our mobile app development team excels in creating user-friendly and engaging applications for various platforms, delivering an exceptional mobile experience for your customers. We also offer a broad range of other services, including web development, cloud computing, and enterprise solutions, all designed to support your business goals and drive digital transformation. At Inwizards, we are committed to delivering excellence in every project we undertake. We leverage cutting-edge technology and industry best practices to provide solutions that not only meet but exceed our clients' expectations. Our dedicated team of professionals works closely with you to understand your business challenges and opportunities, ensuring that our solutions are aligned with your strategic objectives. By partnering with Inwizards Software Technology, you gain a trusted ally in your journey towards digital excellence and business success. Whether you are in India, the USA, or the UAE, we are here to help you unlock new opportunities, streamline operations, and propel your business forward in the digital age. Let us be your partner in innovation and transformation, driving your business to new heights of success.

iRoid Technologies

Think Unique Think Smart

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0.0 (0 Reviews)

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iROID Technologies ,2nd floor, Trust Building, Kayyath Lane Palarivattom , Cochin – 25, Kochi, 682025, India, Ernakulam

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50 - 99

Inside Service Listing

$3700/hr

Inside Service Listing

$10,000 - $49,000

Iroid Technologies is a prominent leading Mobile app development company in India providing services to businesses across the globe. We offer our specialized services in all digital services such as including Mobile App Development, Web Design, E-commerce Solutions, and Digital Marketing. We focus not only on creating customized solutions but also on assuring that our client's online presence is established in the digital domain. Our in-house team of top app developers in India provides a wide range of services including cybersecurity, cloud computing, and software development. Our team of devoted professionals is committed to providing excellent quality and keeping up with the rapidly changing technological landscape in order to empower businesses of all sizes in a variety of industries. In order to ensure that our clients obtain creative, future-proof solutions that will allow their businesses to flourish in a setting that is becoming more and more competitive, we stay on the cutting edge of developing technology and industry trends.

ISHA'S CREATIVE MEDIA

Best Digital Marketing and Advertising Agency

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0.0 (0 Reviews)

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Aerosoft Plaza Building English Church Cross Road Nadakkavu, Kozhikode

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2 - 9

Inside Service Listing

$25/hr

Inside Service Listing

$1,000+

We're one of the best creative advertising agencies in Calicut, Kerala. We offer services like Branding, Digital Marketing, Video Production, Package Design, Web Development, UX/UX Design, Mobile App Development, etc

ISHIR

Excellence Delivered

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0.0 (0 Reviews)

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5830 Granite Pkwy, Suite #100-360, Dallas

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100 - 250

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$50/hr

Inside Service Listing

$1,000 - $5,000

At ISHIR, we focus on What’s Next. WE ARE A DIGITAL INNOVATION & ENTERPRISE AI PARTNER. We work with bold businesses to shape the future through accelerated innovation, deep technical expertise, access to global digital talent and a passion for complex problem-solving.  With our help, our clients overcome their most complex digital challenges leveraging AI. We are not just consultants, we are partners in our clients' success, assisting them with re(gaining) competitive edge by identifying opportunities for differentiation, industry disruption, scalable innovation, and go-to-market strategies that deliver successful outcomes. We help make an impact by solving real problems using innovation, improved customer experiences and right technologies. Secret Sauce: We believe “Happy Employees Make Happy Customers” Why ISHIR?: - Accelerate Innovation - Solve complex business challenges with design thinking, lean and agile methodology. - Gain & Retain Competitive Edge - Accelerate transformation, expand capabilities, respond quickly, pivot fast by leveraging our people to solve your technology challenges. - Move forward with Confidence - Gain clarity, avoid expensive mistakes, overcome fears of the unknown, achieve alignment, by solving problems for the long term. - Minimize Risk - Make smart decisions, achieve transparency, leverage customer insights, deliver solutions based on realistic problems. Facts: - 4 hubs, one global team - 16+ Hour timezone coverage - Remote first, distributed teams - Focus on Long-term relationships - 24+ Years of experience - 150+ Successful Product Launches The company employs a global, remote-first workforce centered around hubs in Dallas, New Delhi, Medellin, and Tallinn.  We are building the next generation of diverse global talent through our subsidiary, BorderlessMind Corporation. The company motto is: “Deliver Excellence” To learn more, visit www.ishir.com

Islamabad SEO Company | ISB SEO Pros

Results Driven SEO Services

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Zainab shopping Mall Chour Chowk, Rawalpindi

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10 - 50

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$20/hr

Inside Service Listing

$400 - $10,000

We are an Islamabad SEO company who serves SEO services in Islamabad to business and help them getting more customers online.

It-Lead

outsource software company, software outsourcing company, IT Outstaffing Company, app development, ecommerce development

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0.0 (0 Reviews)

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Inside Service Listing

50 - 200

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$80/hr

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$25 - $99

It-Lead is a Software Outsourcing company which provides and offers outsourcing as well as outstaff resources for digital transformation. We are a company which has over 100 professionals located in all of Europe. Our experience in Ecommerce, Logistics, Finance and Healthcare services allows us to offer qualified solutions for different business levels as well as industries.

ITLION Software Solutions

Innovative Software and Web Solutions

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0.0 (0 Reviews)

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1210, Zion Z1, Sindhu Bhavan Marg, NR. Maple County Road, Bodakdev,, Ahmedabad

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50 - 100

Inside Service Listing

$25/hr

Inside Service Listing

$1,000 - $10,000

The ITLion - Empowering Businesses with Innovative Software and Web Solutions Welcome to The ITLion, your trusted partner in the realm of software and web solutions. As a leading provider of cutting-edge technology services, we specialize in helping businesses unleash their full potential in the digital landscape. With our unwavering commitment to excellence and a team of highly skilled professionals, we strive to deliver tailored solutions that drive growth, efficiency, and success. At The ITLion, we understand that each business is unique, with its challenges and goals. That's why we take a personalized approach to every project, working closely with our clients to understand their needs and aspirations deeply. Our team of experienced software engineers, web developers, and designers is dedicated to crafting bespoke solutions that align with your vision and elevate your brand. Software Solutions: Software should be a powerful asset that streamlines your operations, enhances productivity, and accelerates growth. Our software solutions are designed to cater to a diverse range of industries, from startups to enterprises. Whether you need a robust enterprise resource planning (ERP) system, customer relationship management (CRM) software, inventory management tools, or custom software development, we can turn your ideas into reality. Meticulous planning, agile methodologies, and a strong emphasis on user-centric design characterize our software development process. We employ the latest technologies and frameworks to create scalable, secure, intuitive software applications that address your business requirements. From concept and design to implementation and ongoing support, we guide you through every step of the development journey, ensuring a seamless and successful experience. Web Solutions: A solid online presence is vital for business success in today's digital age. At The ITLion, we excel in creating stunning, high-performance websites that captivate audiences and drive engagement. Our talented web designers and developers combine aesthetics with functionality to deliver visually appealing websites and provide a seamless user experience across devices. We employ the latest web development technologies and frameworks to build responsive and dynamic websites optimized for speed, search engines, and conversions. Whether you need an e-commerce platform, a content management system (CMS), a web application, or a custom website, we have the expertise to bring your online vision to life. From intuitive user interfaces to robust back-end functionalities, we ensure your website becomes a powerful tool for achieving your business goals. Why Choose The ITLion: Expertise: Our team comprises highly skilled professionals passionate about technology and dedicated to delivering top-notch solutions. Tailored Approach: We take the time to understand your business goals and challenges, allowing us to create customized solutions that perfectly fit your needs. Quality Assurance: We follow rigorous quality assurance processes to ensure that our software and web solutions meet the highest performance, security, and reliability standards. Timely Delivery: We value your time and strive to deliver projects on schedule without compromising quality. Ongoing Support: Our commitment to your success extends beyond project completion. We offer continuing support and maintenance to ensure the smooth functioning of your software applications and websites. Contact The ITLion today to explore how our software and web solutions can transform your business. Let us be your trusted partner on your digital journey, empowering you to conquer new heights of success in the dynamic world of technology.

iTrobes Technologies

Inspire the Future

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No. S-14, Third Floor, 80 Feet Road, 5th Block, Koramangala, Bangalore

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35+

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$10/hr

Inside Service Listing

$50+

As a software solutions company, our scope of work is distributed between IT technology, digital marketing, app development, and web development. We offer technology solutions specific to your business needs. You need a company like iTrobes to give you all the solutions, that you are looking for! With a transparent approach, diligent work style, and quick turnaround times, we’ll ensure that all your requirements are comprehensively covered.  

ITXITPRO

Unleashing the digital dynamics

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0.0 (0 Reviews)

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35/69, Rajat Path, Sector 3, Mansarovar, Jaipur

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50 - 100

Inside Service Listing

$500/hr

Inside Service Listing

$250 - $500

ITXITPro, an IT consultant company offers Website Designing & Development, Software & Mobile App Development, and Digital Marketing that adds real value to your business. We strive to achieve premium results from all marketing media with cost-competitive, effective solutions, all under one roof. We are continually looking for new ways to develop unique creative solutions for our clients that best suit the rapidly changing landscape of marketing media.

Jeel Techsoft

Digital Transformation Agency - Get Digital Consulting

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0.0 (0 Reviews)

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604, Iscon Emporio, Nr. Star Bazaar, Jodhpur Cross Roads, Satellite, Ahmedabad

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50 - 100

Inside Service Listing

$$51 - $100/hr

Inside Service Listing

$5,000 - $10,000

In a world where everyone has two faces, Jeel Techsoft LLP stands out from the crowd with its trustworthy high-quality digital services. Under the leadership of CEO Maulik Masrani, the company aims to be a single-stop hub for all web development services. From designing to development, clients get a wide range of choices and never have to look anywhere else when it comes to build a digital face on the internet.We bask in the glory of our customer-centric and innovative services that will help our clients take their company to the next level and beyond. With 6+ years of experience in the market, our experts are well versed in all the aspects of the industry. Tapping into our vast experience, we guide our clients on the right path and stay beside them throughout the whole journey.   On our journey to success, we have successfully completed more than 120 projects with stunning, alluring designs that have allowed our clients to enjoy the top place in their respective domains. We aim to become the natural extension of the clients when they think of their online presence. Ethical work, integrity, transparency, on-time delivery are some of the core values that run deep in the veins of the company. From upper business management to our technical team, everyone abides by the strong founding core values of the company. We maintain full transparency by providing proper updates on the project.

JG IT Solution

Happy Client is Our Success!

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0.0 (0 Reviews)

Inside Service Listing

Inside Service Listing

8 - 10

Inside Service Listing

$10/hr

Inside Service Listing

$100+

Welcome to JG IT Solution Company, your trusted partner for all your IT needs. We are a Rajkot, Gujarat-based IT company that specializes in providing comprehensive solutions to businesses of all sizes. At JG IT Solution Company, we understand that technology is the driving force behind every successful business in today’s digital world. That’s why we offer a wide range of services that cater to every aspect of your IT needs, including software development, web development, mobile app development, and IT consulting. Our team comprises of highly skilled and experienced professionals who are passionate about their work and are committed to delivering exceptional results to our clients. We believe in providing customized solutions that meet our clients’ unique requirements, and our approach is always customer-centric. We strive to create long-lasting relationships with our clients, and we believe in going the extra mile to ensure their satisfaction. Our commitment to quality and excellence is evident in everything we do, and we take pride in delivering innovative and effective solutions that help our clients achieve their business objectives. At JG IT Solution Company, we believe that our success is directly tied to our clients’ success. We are constantly evolving and adapting to the changing technology landscape to stay ahead of the curve and provide our clients with the latest and most effective solutions. If you are looking for a reliable IT partner that can help you leverage technology to achieve your business goals, look no further than JG IT Solution Company. Contact us today to learn more about our services and how we can help your business succeed.

Jives Media

5x Agency of the Year Winner. View our reviews

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0.0 (0 Reviews)

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100 Van Ness Ave, Suite 2213, San Francisco

Inside Service Listing

10 - 49

Inside Service Listing

$100/hr

Inside Service Listing

$1,000+

Since our founding in 2012, Jives Media has taken home numerous marketing honours and is regarded as the top marketing and advertising firm. You receive our amazing team of site designers, paid and SEO specialists, growth hackers, and MBA brand strategists when you deal with us. Jives Media assists companies of all sizes with web design, digital advertising, search engine marketing (PPC & SEO), social media, email marketing solutions, and more from offices around the US!

JRNY Digital

Honest. Transparent. Results

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0.0 (0 Reviews)

Inside Service Listing

3 Montville Place, Forest Lake

Inside Service Listing

2 - 9

Inside Service Listing

$150/hr

Inside Service Listing

$1,000+

JRNY Digital is a Brisbane-based performance-based digital marketing company that specialises in giving clients all across Australia honest and transparent outcomes. The goal of JRNY Digital as a company is to work with outstanding companies and produce a significant return on investment for their marketing expenditures. Their cutting-edge approach to paid digital marketing, which focuses on Social Media Marketing, Search Engine Marketing, and SEO, helps their clients make money for every dollar they spend.

JTB Studios

User-centred digital strategy, conversion & web design in Melbourne.

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0.0 (0 Reviews)

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88 Langridge St,, Collingwood

Inside Service Listing

50+

Inside Service Listing

$00/hr

Inside Service Listing

$0 - $0

We are an award-winning independent digital agency with selected strategic minds, design aficionados, engineers tactful marketers and delivery experts. An array of amazing individuals brought together to create world leading digital solutions for you. We exist to deliver world leading assets using the latest processes, methodologies design led solutions to implement commercial growth and align with your strategic goals. Connect with us to engage and network with our team and get the latest trends in Digital Strategies, Customer Experience, Web Design & Development and Digital Marketing.

Kartum Infotech

Software Development & IT Services

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0.0 (0 Reviews)

Inside Service Listing

230, Apple Square, Yogi Chowk, near Swastik Plaza, Surat, Gujarat 395006, Surat

Inside Service Listing

10 - 49

Inside Service Listing

$25/hr

Inside Service Listing

$1,000+

A world-class IT company in Surat, Kartum Infotech offers highly specialized solutions, such as web design, mobile application development, offshore business applications, and much more. Over the years, they have transformed into a single-source provider of specialized, extensive, usable, and reasonably priced web-based solutions for business needs. They always strive to deliver the best to their client by focusing on customer-centric service; with these unique solutions, Kartum Infotech has made its name in the industry with their dedication and quality solutions that help them to gain the trust of their multiple clients in the US. Their focus on providing quality services to their consumers in a reasonable price. State Point, quick Ticket.in Patram Publication, Ultimate the Yard Address, and plenty of other companies are just a few of the countless happy clients on their list.

Kashi Digital Agency Pvt. Ltd.

Website For Everyone

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0.0 (0 Reviews)

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Plot no. 6, Shivpur, Varanasi, India, Varanasi

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10+

Inside Service Listing

$100/hr

Inside Service Listing

$49+

Kashi Digital Agency Pvt. Ltd. was founded in February 2014. We deal with ERP Spftware, Big Data Analytics, Data Science, Website Design, Digital Marketing, Web & Mobile Applications Development, eCommerce solutions, WordPress, Payment gateway integration, Hosting Servers etc. Our aim is to make technology at the fingertips of every businesses because we believe that technology can give far better results than old Methods. We Integrate Data & Technology to make the business processes more result oriented profitable and easy to run and with the help of the Digitalization method we simulate your products to the maximum number of Eyeball.

KBA Marketing Agency

Marketing Agency in DUbai UAE

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0.0 (0 Reviews)

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Dubai, Dubai

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23+

Inside Service Listing

$10/hr

Inside Service Listing

$32+

KBA is An Digital marketing agency offers various services like SEO, PPC Services, Website Designing and Development, Digital Marketing and Content Creation. The company has the expertise in all the marketing channels. They are experts in digital marketing and content creation. The company is an expert in all the digital marketing channels like SEO, PPC Services, Website Designing and Development, Digital Marketing and Content Creation.   Local SEO Services in Dubai UAE SEO Agency in Dubai UAE Social Media Agency in Dubai Digital Marketing Company in Dubai Content Marketing Company in Dubai Website Designing Company in Dubai Website Development Company in Dubai Branding Company in Dubai EMail Marketing Company in Dubai EMail Marketing Agency in Dubai Lead Generation Company in Dubai   PPC Google AD services in Dubai

Keach Digital Agency

Your Data-Driven Full Service Digital Marketing Agency

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0.0 (0 Reviews)

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5851 W 34th St. Houston, Texas 77092, Houston

Inside Service Listing

25 - 49

Inside Service Listing

$9/hr

Inside Service Listing

$1,000 - $1,000

At Keach Digital Agency, a full service digital marketing agency in the USA, we specialize in affordable and comprehensive digital solutions designed to enhance your business visibility and growth. From designing and developing user-friendly websites and mobile apps to delivering strategic online marketing campaigns, our expert team ensures your brand stands out in a crowded market. Whether it’s through innovative software development or engaging video animations, we tailor our services to meet your unique business needs, making top-tier digital marketing accessible for every budget. Trust us to be your partner.                                                                                         Service Description Web Development Our web development team combines technical expertise with creative flair to build robust and scalable websites. Whether you need a simple site or a complex e-commerce platform, we develop solutions that not only meet but exceed your expectations. Web Design With a keen eye for aesthetics and user experience, our web design services create stunning, intuitive websites. We focus on crafting designs that not only look great but also provide a seamless user experience, enhancing user engagement and retention. Software Development Keach Digital Agency’s software development services transform your process inefficiencies into efficient digital solutions. Our custom software solutions are designed to be secure, efficient, and scalable, ensuring they grow with your business. Video Animaiton With our video animation services, we turn complex concepts into easy-to-understand and enjoyable visual stories. These animations are crafted to capture attention, convey messages clearly, and leave a lasting impact on your audience.    

Kickr Technology

Best React Native App Development Services Company in Noida, Delhi

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0.0 (0 Reviews)

Inside Service Listing

Inside Service Listing

33+

Inside Service Listing

$23000/hr

Inside Service Listing

$2,000,000+

Kickr Technology is the Best React Native app development company in Noida, Delhi. We specialize in delivering Best React Native app development services, ensuring high-quality mobile app solutions. As a Top mobile app development company in Noida, our expert team focuses on creating best and efficient applications Designed to your business needs. Choose us for exceptional React Native app development services.  

Kilowott

Design-led and innovation driven BX transformation firm

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0.0 (0 Reviews)

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Haugstentunet 16, Viken, Oslo

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90 - 200

Inside Service Listing

$$59-$99/hr

Inside Service Listing

$10,000+

Kilowott leverages it's expertise and leadership in design, digital technologies and business process automation for Business Experience (BX) transformation. We are a boutique business experience transformation firm accelerating growth for businesses of all sizes across industries by reimagining the way businesses operate and crafting digital experiences with the user at the core. We are a boutique business experience transformation firm headquartered in Norway with presence across Nordics, Scandinavia, USA, UK, and India. Our design heritage coupled with our digital transformation expertise and deep focus on user experience helps us stand apart from the crowd. Our portfolio allows you the flexibility to redefine your entire customer experience and business processes or take baby steps by revamping silos of your existing customer engagement processes.

Kleverish Inc

Your Digital Presence Partner

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0.0 (0 Reviews)

Inside Service Listing

521 Shivalik Shilp 2, Opp. ITC Hotel, Vastrapur, Ahmedabad

Inside Service Listing

1 - 5

Inside Service Listing

$15/hr

Inside Service Listing

$1,000+

A strategic design & digital marketing company in ahmedabad providing intelligent, well-crafted marketing services like ecommerce marketing, seo marketing, ppc marketing and social media marketing for startup and medium business

Kodehash Technologies

Best Application Development Company For Your Business

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0.0 (0 Reviews)

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Orchid Center, Golf Course Road, Sector 54, Gurgaon, Haryana - 122011, Gurgaon

Inside Service Listing

50 - 100

Inside Service Listing

$20/hr

Inside Service Listing

$1,000 - $3,000

At Kodehash, we're more than just a mobile app development company - we're your partners in growth. We blend innovation with creativity to create digital solutions that perfectly match your business needs. Our portfolio boasts over 500+ apps developed across a range of technologies. Our services include web and mobile app design & development, E-commerce store development, SaaS & Web apps support, and Zoho & Salesforce CRM & automation setup. We also offer IT managed services like AWS, Azure, and Google Cloud. Our expertise also extends to API and Salesforce integrations. We shine in leveraging cutting-edge tech like AI and Machine Learning. With a global presence in the US, UK, Dubai, Europe, and India, we're always within reach. 

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What is meant by a PPC service?

To understand what a PPC agency does and its services, let us first understand what PPC means. PPC or Pay-per-click is a model of internet advertising where the advertiser has to pay the search engine or site a certain amount of fixed fee every time a user/visitor clicks on their advertisement. Simply put, the advertiser has to pay only when a user clicks on their advertisement. An example of PPC advertising is search engine advertising, the most popular form of PPC advertising. Advertisers bid for ad placement in search engine advertising, typically through sponsored links via search engines such as Bing or Google. Essentially, the PPC advertising model is a way of buying visits to an advertiser's site rather than organic visits. So why is PPC advertising on the rise, and what are the reasons behind its immense popularity with advertisers?

With digital marketing becoming extremely popular daily, more companies are jumping on the digital advertising bandwagon. It has led to mushrooming of advertisements for products and services to which internet users are exposed. This increased level of competition in the digital advertising medium has led to the need for a more effective and targeted manner of reaching out to potential customers. It is where pay-per-click comes in. So, what are the benefits of PPC advertising and the reasons behind its immense popularity?

Implementing the pay-per-click model of digital marketing has a multitude of benefits, namely,

  • Cost effective: PPC advertising is one of the most cost-effective digital marketing models. In this model, advertisers only pay for clicks instead of reach or ad impressions making the return on investment high. Also, since it gives the clients complete control over the ad placements and targeting, it provides better control over the budget.
  • Instant Results: Even though there are several methods of digital marketing to target and draw customers to a website, the PPC model is one of the most effective in terms of the time taken to deliver results. Implementing pay-per-click can fetch instantaneous results, unlike SEO methods, which are more of a long-term project.
  • High ROI:  ROI is high for PPC advertising since this model targets customers who are actively searching for that product or service. For instance, if the cost of paying for a particular click is $5 and the customer purchases $100, the company sees a positive ROI.

So, what is the role of a PPC agency, and how do they help in a PPC advertising campaign?

A PPC management agency will implement and look after the whole PPC ad campaign for their clients. The role of a PPC agency can be broadly divided into three steps,

  • Setting up the campaign: The first and key step is to set up the campaign properly. The agency must understand its client's business goals, requirements, and target audience. The setting up process will involve budgeting, keyword research, audience demographic targeting, conversion tracking, bid strategies, AD placements, dynamic ad targets, landing page, setting up KPI parameters to track the performance, etc.
  • Monitoring: Once the PPC campaign has been set up and launched, the next step is monitoring the campaign to ensure no glitches.
  • Reporting: One of the PPC management service's crucial responsibilities is reporting on the ad campaign to the client. Reports are prepared and customized based on the pre-decided KPIs and regularly delivered to the clients so the client can track the campaign.
  • Campaign Optimization: Another primary responsibility of the PPC management service is optimization. It involves actively monitoring the campaign and making necessary changes to make it more effective and improve performance.

What are the top signs that you need to hire a PPC agency?

The key indications that it is time to hire a top PPC agency to take charge and implement your PPC campaign are,

  • Current PPC strategy is not yielding results: If your current in-house strategy is underperforming or does not yield the desired results, it may be time to outsource the PPC campaign to a professional PPC management agency. They can help streamline the campaign and make it more effective.
  • Lack of resources: If your company does not have the time or the resources to hire and train PPC campaign experts or if it is not viable to have an in-house PPC campaign team, then hiring a PPC agency will be the right answer.
  • Increase in advertising budget: An increase in the marketing budget does not guarantee better growth or leads for a campaign. The key is to ensure that the funding is allocated and spent efficiently. And this can be done with the help of a professional PPC ad agency.
  • Rebranding: If your company is looking to rebrand or reposition itself in the market or launch a new line of products and services, it may be the right time to hire a PPC service company to help fetch better results.
  • Increase in competition: If there is increased competition in your domain or sector and a flurry of new entrants, it will be wise to hire a PPC agency to help consolidate your company's position by bettering your PPC strategy.

Hiring a top PPC advertising agency is a huge decision given that it involves spending a significant portion of your marketing budget on it; however, hiring a top PPC agency can also help do wonders for your firm.

What are the benefits of hiring a PPC marketing agency?

Going with an experienced and top PPC marketing company to handle your PPC campaign can bring several benefits apart from a well-strategized and curated PPC campaign. Some of the benefits are,

  • Experience and Skills: By hiring a top PPC agency, you get to work with experienced PPC experts with the relevant skills, experience, and years of experience and expertise required to pull off a PPC campaign.
  • Optimization of time:  Hiring a PPC agency to handle your ad campaign instead of doing it in-house can help you save a lot of man-hours and resources. PPC campaigns must be constantly monitored and optimized in terms of updating the keywords or changing the placement of ads. Outsourcing this to an external agency can help you save a lot of time and resources.
  • Result driven: Deciding to do the PPC campaign in-house with your company's team may involve a lot of trial and error, resulting in an underutilization of resources. Opting to go with an experienced PPC company can help solve this problem.
  • Scalability Factor: One of the most significant advantages of hiring a PPC agency is that you can scale up or scale down your ad campaign according to the needs and requirements of your business. It may not be feasible if you do it with an in-house team.
  • Focus on core business: Outsourcing the PPC ad campaign can help you and your company focus on your core business activities and strategies.

Key points to keep in mind before hiring a PPC consultant

Hiring a PPC consultant to implement and manage your PPC ad campaign is a huge decision. Here are some of the tips and pointers to keep in mind before you hire a consultant,

  • The Profile of the Agency: Factors such as the number of years the agency has been in business, their clients, their team, and their qualifications and experience are also important factors to be considered.
  • Success stories: It is essential to consider if the agency has worked with clients and projects similar to yours and the outcomes. Client testimonials and reviews are crucial aspects to be taken note of.
  • Services offered: Clients should clearly understand the services the agency provides before entering into a contractual agreement. In addition, it is necessary to understand the strategy the company will undertake and the allocation of budget and resources.
  • Tools & Technologies used:  It is essential to ensure that the agency of your choice is using the latest tools, methods, and technologies to implement and run your PPC campaign.
  • Advanced Quote: Cost is an essential factor that needs to be considered before making any key business decision. It is always wise to go with a PPC agency that provides you with a quote in advance and a breakup of the quote, if possible so that it is easier for you to make decisions in the future.

Hiring the best pay-per-click that suits your needs and requirements can play a huge role in deciding whether your PPC campaign succeeds. Therefore, it is crucial to take into consideration these factors before going ahead with the decision.

Estimating the cost of your PPC campaign

The cost of hiring a top PPC agency to implement and run your pay-per-click campaign will depend upon several factors. For example, the determining factors of the price could be the nature and complexity of the project, the size of your company, the experience, and expertise of the agency and the team working on the project, the duration of the campaign, goals, and the KPIs of the project amongst other factors.

The billing structure can also vary depending from agency to agency. While some PPC agencies bill on an hourly basis, some do it monthly, whereas some companies charge a lump sum on a project basis. Finding a company whose billing structure works well with your finances is essential. The average rate charged by a PPC agency in the US is around $152 per hour, while medium and small enterprises spend about $ 9000 -$ 10,000 monthly to run a PPC campaign. With cost always being an important determinant, it is important to consider the factors that affect the overall cost of the campaign.

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