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Top PPC Companies | 2024

With the digital advertising space becoming more and more popular with businesses, the competition to grab the attention of internet users has also drastically increased. Hence nowadays, there is a need for a more nuanced and targeted method of attracting viewers to the company’s website and generating leads. And that’s where the PPC model of internet marketing or pay-per-click model comes in. The PPC model helps focus our resources on solid leads and helps increase the return on investment on your marketing campaign. With many advantages, the pay-per-click advertising model is fast becoming one of the most popular digital marketing methods.

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Best PPC Companies | Top Pay Per Click Agencies

Smile MEDIA

Internet Publishing

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68 Harrison Avenue, 6th Floor, Boston

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16 - 200

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$100-$149/hr

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$2,500 - $1,000,000

Smile MEDIA: Unleashing Digital Excellence to Empower Your Business At Smile MEDIA, we are not just another digital agency; we are your strategic partners in the journey towards digital transformation. With over two decades of unparalleled experience at the nexus of sales, marketing, and business management, Smile MEDIA stands at the forefront of the cyber/internet realm, specializing in web and mobile technologies, digital marketing, and e-commerce solutions. Our Expertise: Web Design & Development: Crafting visually appealing and functionally superior websites and applications that resonate with your brand identity and meet your business objectives. Digital Marketing & E-commerce Strategies: Leveraging cutting-edge digital marketing techniques to enhance your online presence, drive traffic, and convert leads into loyal customers. Global Software Development: Offering bespoke software development services that align with global standards, ensuring your business stays ahead in the competitive tech landscape. Why Choose Smile MEDIA? Comprehensive Business Management: Our holistic approach to digital solutions encompasses everything from brand building and operational efficiency to innovative sales and business development strategies. Industry Diversification: Our extensive journey spans across healthcare, telecommunications, consulting, and more, enabling us to bring a wealth of knowledge and versatility to every project. Client-Centric Approach: At Smile MEDIA, your vision is our mission. We are dedicated to understanding your unique needs and delivering custom solutions that exceed expectations. Passion for Excellence: We are driven by a relentless pursuit of excellence, innovation, and the desire to unravel the mysteries of the digital world, ensuring your business not only thrives but leads. Join forces with Smile MEDIA and transform your digital presence into your greatest asset. Let’s collaborate to unlock new opportunities and foster business growth in the ever-evolving digital landscape. Visit us at www.smilemultimedia.com to explore how we can elevate your business today.

SMV Experts

No one cares about your online presence... more than we do!

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san marcos, San Marcos

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10 - 11

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$25-$49/hr

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$0+

SMV Experts is a one-stop shop for all things software. We proudly deliver custom software solutions and educational content that provide our entrepreneurs, startups, and small businesses the tools necessary for sustained growth. We do so by giving our clients the respect and attention that they deserve, regardless of how small the project or budget may be. Our creativity and open-mindedness allow us to not only design and develop a product, but also support, market, and advertise it for our clients.

Social Direct Marketing

Take your marketing to the next level!

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24d 1631 Wynnum Road, Brisbane

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5 - 9

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$150-$199/hr

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$1,500 - $20,000

If you’re looking for a genuine partner in your business or marketing team, please keep reading. When searching for a digital marketing agency, you need to be confident that the agency you choose can integrate themselves into your team and become a trusted advisor to grow your business. Even more so, they need to deliver on their promises. That means more traffic, conversions, and profit. With more than 40 5-Star Google reviews, our team are among the highest-rated social media marketing agencies in Australia. Whether targeting customers in locally, throughout Australia or further afield; here’s some of the many reasons why we work so well with our clients. We offer best-in-class digital solutions by our Australian-based team. Our Facebook Marketing Partner status shows our commitment to KPI’s and performance. Our team are all senior marketing professionals with many years of experience, not interns. We’re up-to-date with the ever-changing world of social media marketing. Our services can be tailored to businesses of all shapes and sizes. We’ve seen it all! We have a team of marketing experts who provide clear communication at every stage. If you’ve read this far, I’d encourage you to book an appointment with our team to see if we’re the right fit for your business. You can book an appointment by phoning 1300 266 062. Talk soon!

Social Hippos

LET'S WIN DIGITAL BATTLES

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Level 4/104-108 Church St, Parramatta NSW 2150, Sydney

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50 - 199

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$100-$149/hr

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$500 - $10,000

Social Hippos isn't your average Sydney marketing agency. We're a crew of explorers who've navigated the rough waters of launching businesses. We know the choppy waves of red tape, the hidden reefs of competition, and the shallows of limited resources.<a href="https://socialhippos.com">Seo Costs Australia</a>  Ecommerce Development & Design: Craft an online store that converts like a dream. Web Development & Design: Build a beautiful, user-friendly website that tells your brand story. Digital Marketing & SEO: Attract your ideal customers and dominate search engine results. Shopify Development: We're Shopify experts, maximizing your online store's potential. PPC, Social Media Marketing & Content Marketing: Engage your audience, build brand loyalty, and drive sales. Conversion Rate Optimization (CRO): Turn website visitors into paying customers. Email Marketing: Craft compelling email campaigns that nurture leads and convert sales. Google Ads & Paid Advertising: Reach your target audience with laser precision.

Social Sherpa- Creative Design Agency Ahmedabad, India

Creative Design Agency in Ahmedabad| Best Logo, Branding, Packaging & Graphic Design Services in India

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0.0 (0 Reviews)

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A603 Shapath Hexa, Ahmedabad, India, Ahmedabad

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25 - 75

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N/A

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$0+

Social Sherpa is an emerging creative agency in Ahmedabad, India, offering professional graphic design, logo design, and packaging design services. Let us help you build a strong brand identity and create effective marketing materials. Contact us today! 

Social Whispers

Digital Marketing and crypto marketing In AustraliaSocial Whispers

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0.0 (0 Reviews)

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7 Seventh Street, Sydney

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100+

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$25-$49/hr

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$100+

Social Whispers is crypto & blockchain marketing agency. More than 100 companies have joined the platform, including high-tech brands and many other fascinating projects throughout the NFT Metaverse that rely on Social Whispers for their strategic planning.   

Sociallyin

THE Social Media Agency | 100% Focus

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0.0 (0 Reviews)

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3423 Piedmont Road NE, Atlanta

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50 - 100

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$100-$149/hr

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$3,000+

Sociallyin is the social media agency. We provide services to a broad spectrum of clients in numerous industries. Our goal is to establish long-lasting relationships online by connecting with individuals on a human level. With the help of social media strategies, custom content, influencer marketing, ROI modelling and data analysis, community management, and social media advertising management, we embody innovation and work with the best creative talent to keep your business ahead of the competition.

SocialSEO

1 Rated Digital Marketing Agency in the US

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7887 E Belleview Ave, #1100, Greenwood Village

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50 - 249

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$100-$149/hr

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$1,000+

The top-ranked digital marketing agency in America as of recent. According to Inc 5000, SocialSEO has been ranked among America's fastest-growing businesses for the past four years. We provide all of your SEO, SEM, social media, video production, and email marketing needs under one roof. Over 100 of our staff are situated in the US.We prioritise our customers because without you, we cannot be successful. You can have faith in our organisation. We have Dave Ramsey's endorsement and are Google Premier Partners. With more than 20 years of experience, our quickly expanding firm can give your company real results. All of our contracts are month-to-month and only require a 30-day notice to terminate services, forcing us to demonstrate our worth every single month.

SocialSharings LLC

Your Premier Digital Marketing Agency

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0.0 (0 Reviews)

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2085 Monroe Dr, Alpharetta, GA, 30004, USA, Alpharetta

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10 - 50

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$50-$99/hr

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$500 - $3,000

SocialSharings is a digital marketing agency that specializes in social media management, content creation, and SEO strategies. They help businesses improve their online presence and reach more customers through effective and creative marketing solutions. The team is dedicated to providing personalized services that meet the unique needs of each client.

Softnotions Technologies

Business Made Sence

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0.0 (0 Reviews)

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Bhavani Building, Technopark Phase -1 Campus, Thiruvananthapuram

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63+

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$25-$49/hr

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$6,000+

Softnotions Technologies Pvt Ltd isnt your average IT company; were the gold standard in custom software solutions, IT consulting, and outsourcing services. With 15 years of excellence under our belt, we stand tall as India's premier software and app development firm, praised for our innovation and client-focused approach. Our reach extends across continents, serving clients in the Middle East, Europe, and key regions like the UK, US, Spain, Germany, Australia, Canada, Singapore, and India. At Softnotions Technologies, we go beyond meeting expectations; we surpass them with a dedicated team offering top-tier services in a wide range of areas. From cutting-edge software development to web and app creation, data analytics, AI, digital process automation, agile transformation, experience design, digital marketing, research, and innovation, we utilize the latest technologies and best practices to ensure project excellence. When you partner with Softnotions Technologies, you're not just getting a service provider; you're gaining a trusted ally dedicated to your success. Count on us for reliable, scalable, and forward-thinking digital solutions that drive your business forward.

SoftRadix Technologies

Affordable Technical Solutions Provider To The World

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447 Broadway, 2nd Floor Suite #882, New York, New York 10013, United States, New York

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1 - 500

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$50-$99/hr

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$10 - $2,000

Softradix is a technology solutions provider with a wide array of services tailored to meet the diverse needs of businesses. Our services include: Web Development: We specialize in creating dynamic and interactive websites using React JS, Angular, Node.js, PHP, Java, and Python. Our team is adept at WordPress and Shopify development, ensuring your online presence is robust and engaging. Blockchain Development: We leverage the power of blockchain technology to create secure and efficient solutions for various industries. Mobile App Development: Our expertise spans across Native, iOS, Android, Hybrid, Flutter, and React Native app development. We create user-friendly and feature-rich mobile applications tailored to your business needs. Design Services: We offer a range of design services including Web Designing with HTML/CSS, UI/UX Designs, Mobile App Designs, Logo Designs, and Brochure Designs. 

Software Development Company in Dubai - Accor Technologies

Your Strategic Partner for Tailored Solution

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0.0 (0 Reviews)

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5 - 15

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< $25/hr

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$100 - $200

Accor Technologies: Pioneering Tomorrow's IT Landscape with Cutting-Edge Solutions. Elevate your operations, delight your customers, and boost revenue with our innovative products and services tailored for IT companies and businesses. We are the leading SEO Company in Dubai, & the best software development company in Dubai, and the #1 Digital Marketing agency in Dubai.

Sohoby

PREMIER DIGITAL SOLUTION PARTNER

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0.0 (0 Reviews)

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Awtad Commercial center,Al Azizziyah, Jeddah, Saudi Arabia, Jeddah

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20+

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$100-$149/hr

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$100 - $10,000

Business Description:  Sohoby is a tech company focusing on digital transformation in terms of marketing and general business optimization. The company is based in the heart of Jeddah city. Sohoby provides reliable and innovative solutions for various business challenges including development of websites, mobile apps, crm systems, marketing automation systems, training and consultations, digital marketing marketing campaigns, search engine optimization.   Business Category: Website and App Development - Digital Solutions   Services/Products: E-Commerce Development Services Mobile App Development  UI/UX Design  Search Engine Optimization D-U-N-S Number Registration Service Venture Builder Jira Consultancy , Implementation and training  Open Source Development  Nafath IAM Integration Saudi PDPL Compliance  Annual Maintenance Contracts (AMC) ERP Implementation WEbsite Design & Development  Artificial Intelligence  Email Marketing System Implementation  MArketing Automation and Martech CRM Systems Implementation  Custom Software Development  API Integration Digital Transformation of Enterprises Digital Transformation for SMEs in Saudi Arabia Payment Gateway Integration Service Configurable Assets Management System   Technologies we Use  Apple Android Google iOS Linux React-JS Web React Native NopCommerce PHP Laravel

Soldout Social

Your #1 Platform to sell your Crypto Project

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0.0 (0 Reviews)

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Unit G2, Waterfront Studios Business Centre, 1 Dock Road, London

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200+

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< $25/hr

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$100+

Your #1 Platform to sell your Crypto Project | Our vision is to build healthy #crypto community who want to change the world.

Soluzione IT Services

Absolute solutions for your business

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0.0 (0 Reviews)

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180, Talmadge Road, Unit# 332, Edison (NJ) 08817 USA, Edison

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100 - 250

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N/A

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$1,920 - $9,000

Soluzione IT Services is a Microsoft Gold Partner Software Development Company that holds an ISO certification. It specializes in Microsoft Dynamics 365 and Power Platform. Established in 2011, Soluzione has been delivering high-quality IT solutions to customers worldwide, including North America, Europe, Oceania, South America, and Asia-Pacific.

Solvios Technology

Technology Solutions to Scale Your Business

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0.0 (0 Reviews)

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5450 McGinnis Ferry Village Place, Suite 104, Alpharetta

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10 - 40

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$25-$49/hr

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$5,000 - $20,000

Solvios technology is a Full-stack software development company based in Georgia. With our expertise in delivering performance-centric software solutions, we enable innovation and digital transformation by bringing together our tech team and strong company culture with your business vision. Over the years, we have been thriving hard to prove our global competence to our clients across the globe. Quality standards and operational parameters are the primary focus that makes us a successful global partner in IT consulting services. With structured business processes that are built to be customizable, we ensure to provide technology services to give your business a competitive edge.     Solvios technology proudly boasts a skilled team of technology consultants that are specialists across a wide range of technologies including – Blockchain, IoT, Business intelligence, Data warehousing, CRM & ERP, Cloud infrastructure to name a few.  We believe in evolving with changing needs of today’s business that can align with global standards. Our range of services is therefore spread across multiple business verticals and serves them with enhanced solutions that make business evolve.  Being in a fast-paced environment of web and digital solutions, we look forward to bracing the technology innovation to empower your business

SPCTEK

Pursuit of Excellence

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0.0 (0 Reviews)

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17714 Bannister St Suite #3, Dallas

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50 - 200

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$25-$49/hr

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$99 - $2,000

SPCTEK can assist online retailers on Amazon, eBay, Etsy, and Walmart.  We have done so for more than 14 years, allowing sellers to expand their businesses, attract more customers, increase profit, and provide better customer service. Our experts cover all aspects of e-commerce services, including product research, listing creation/optimization,  marketing, branding, and product success.  If you want to take your online store to another level, our account managers and marketplace experts are prepared to help you.

Speqto Technologies Pvt Ltd

SPEQTO Technologies is a leading software development company

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0.0 (0 Reviews)

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WeWork8, Devonshire Square (The Spice Building), 8 Devonshire Square, Dover

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6+

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$100-$149/hr

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$20 - $30

Spinta Digital

Your Growth Partner

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0.0 (0 Reviews)

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BHIVE Platinum 14th Cross Road, L 158, 5th Main Rd, Sector, Kattigenahalli

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50 - 250

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$25-$49/hr

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$1,000 - $2,500

"Empowering Brands to Soar: Where Creativity, Strategy, Tech, and Marketing Converge" At Spinta Digital, we are the catalysts of transformation, propelling brands to new heights through our unwavering commitment to four foundational pillars: Branding, Creative, Marketing, and Technology. Our brand positioning statement encapsulates our essence: "We are Spinta Digital, your strategic partner at the intersection of innovation and impact. With a relentless passion for crafting compelling narratives and iconic visual identities, we breathe life into your brand's story. Our innovative strategies, backed by cutting-edge technology, navigate the ever-evolving landscape of marketing with precision, ensuring your brand resonates, engages, and dominates. In a world where creativity is the currency of attention and technology is the conduit to reach, we elevate your brand above the noise, forging connections that matter. We are not just marketers; we are architects of unforgettable brand experiences, leveraging the power of data and tech to propel you to the forefront of your industry. From SEO to Social Media to Paid Advertising we are an integrated 360 degree agency, that helps your brand establish and thrive on digital channels. Together, we redefine possibilities, unlocking the true potential of your brand. Welcome to Spinta Digital, where creativity, strategy, tech, and marketing unite to shape the future of your success."

Sponsored Linx

Digital Marketing Growth Agency

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0.0 (0 Reviews)

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Wickham Street Fortitude Valley, Brisbane

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50 - 80

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$50-$99/hr

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$500+

SponsoredLinX is a digital marketing agency based in Australia that provides a range of services to help businesses improve their online presence and reach more customers. The agency offers services such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, website design and development, and content marketing. SponsoredLinX has a team of experienced digital marketing professionals who work with clients to develop customized strategies that meet their specific business goals. The agency uses a data-driven approach to create campaigns that deliver measurable results and maximize ROI. One of the key strengths of SponsoredLinX is its focus on transparency and accountability. The agency provides clients with regular reporting and analytics to help them track the progress of their campaigns and make informed decisions about their marketing investments. Overall, SponsoredLinX is a comprehensive digital marketing agency that can help businesses of all sizes improve their online visibility and achieve their marketing goals.

Sprout Pixel

We help Small, Medium, & Large businesses grow digitally through modern Digital Marketing strategies.

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0.0 (0 Reviews)

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104 B Nirwana Township, Indore

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6+

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$25-$49/hr

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$1,000 - $2,000

We are an Indore-based Digital Marketing Agency that is your one-stop destination for all your Digital Marketing needs. We offer customized marketing services to our clients based on the requirements of the project. We focus on the ultimate marketing funnel approach to convert leads into conversions that finally results in business growth. In a short span of time, our team has achieved valuable results for our clients helping them achieve the business growth they have always wanted. May it be taking your business online by designing a website, or increasing your presence on Social Media through organic or paid means, or getting your website ranked on search engines like Google, Yahoo, or Bing, we’ve got everything covered for you. We offer services like - Search Engine Optimization (SEO Services) - Social Media Marketing and Management (SMM) - Website Design services - Google Ads - Graphic Design services - Virtual Assistant services - And much more

Sprybit

IT Service Provider

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0.0 (0 Reviews)

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92, Titanium Plaza, Corporate Rd, Prahlad Nagar, Ahmedabad, Gujarat 380015, India, Ahmedabad

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11 - 50

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$100-$149/hr

Inside Service Listing

$1,000 - $50,000

Located in the sprightly, huge city and the economic hub of the most affluent state in India, Ahmedabad, Gujarat, SpryBit is an IT consultation and solution provider which is home to some of the best skilled technical professionals in the industry. We offer services like Custom Website Design, UI/UX Designs, Mobile Application Development (both Android and ios based), E-commerce Development, Custom PHP Development, CMS based website Development, MYOB Integration, Automation Testing Services and many more. At SpryBit, our team of professionals puts their hardships into developing a unique, eye-catching web design; we introduce mobile applications suitably customized as per the client’s requirements; and we pinch out an eminent e-commerce tool for the client’s business dealing transactions, totally risk-free.

Stack Edge Digital

Top Best Digital Marketing & Web Development Services Providing Agency

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0.0 (0 Reviews)

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425 W Colonial Dr 303 341, Orlando, FL 32804, USA, Orlando

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10 - 49

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$25-$49/hr

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$500 - $1,000

Stack Edge Digital is the reputable digital marketing & web development services agency. At stack edge we are offering SEO, PPC, SMM, CRO, UI/UX designing, mobile app development, web development, virtual assistant and other IT related services. Our comprehensive approach integrates cutting-edge web development with strategic digital marketing to meet all your needs and deliver exceptional results in today’s competitive landscape.

STAR WEB LLC

Innovative Web Development and SEO Solutions for Business Growth.

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0.0 (0 Reviews)

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1120 W Oak St, Denton

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2 - 12

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$50-$99/hr

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$500 - $50,000

Our goal has been to partner with good people and businesses, helping them achieve online success through innovative and reliable digital services. Our dedication to quality and customer satisfaction has driven our growth and continues to be the foundation of our success. We love what we do, and we believe that our passion translates into the quality of our work. Our mission is to build lasting partnerships with our clients, combining our expertise with their vision to create exceptional online experiences. With locations in the USA, UK, and Bangladesh, Star Web LLC is truly a global company. Our diverse team brings a wealth of knowledge and experience from around the world, allowing us to offer a broad perspective and innovative solutions to our clients.

Starland IT Solution

SEO, Digital Marketing Company in Ahmedabad, India

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0.0 (0 Reviews)

Inside Service Listing

617 Blueberry Near Gurukul Circle Nikol Ahmedabad, Gujarat 382350, India, Ahmedabad

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5 - 10

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$25-$49/hr

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$0+

Starland IT Solution, the top digital marketing company in Ahmedabad, transforms your online presence with expert services. digital marketing company India

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What is meant by a PPC service?

To understand what a PPC agency does and its services, let us first understand what PPC means. PPC or Pay-per-click is a model of internet advertising where the advertiser has to pay the search engine or site a certain amount of fixed fee every time a user/visitor clicks on their advertisement. Simply put, the advertiser has to pay only when a user clicks on their advertisement. An example of PPC advertising is search engine advertising, the most popular form of PPC advertising. Advertisers bid for ad placement in search engine advertising, typically through sponsored links via search engines such as Bing or Google. Essentially, the PPC advertising model is a way of buying visits to an advertiser's site rather than organic visits. So why is PPC advertising on the rise, and what are the reasons behind its immense popularity with advertisers?

With digital marketing becoming extremely popular daily, more companies are jumping on the digital advertising bandwagon. It has led to mushrooming of advertisements for products and services to which internet users are exposed. This increased level of competition in the digital advertising medium has led to the need for a more effective and targeted manner of reaching out to potential customers. It is where pay-per-click comes in. So, what are the benefits of PPC advertising and the reasons behind its immense popularity?

Implementing the pay-per-click model of digital marketing has a multitude of benefits, namely,

  • Cost effective: PPC advertising is one of the most cost-effective digital marketing models. In this model, advertisers only pay for clicks instead of reach or ad impressions making the return on investment high. Also, since it gives the clients complete control over the ad placements and targeting, it provides better control over the budget.
  • Instant Results: Even though there are several methods of digital marketing to target and draw customers to a website, the PPC model is one of the most effective in terms of the time taken to deliver results. Implementing pay-per-click can fetch instantaneous results, unlike SEO methods, which are more of a long-term project.
  • High ROI:  ROI is high for PPC advertising since this model targets customers who are actively searching for that product or service. For instance, if the cost of paying for a particular click is $5 and the customer purchases $100, the company sees a positive ROI.

So, what is the role of a PPC agency, and how do they help in a PPC advertising campaign?

A PPC management agency will implement and look after the whole PPC ad campaign for their clients. The role of a PPC agency can be broadly divided into three steps,

  • Setting up the campaign: The first and key step is to set up the campaign properly. The agency must understand its client's business goals, requirements, and target audience. The setting up process will involve budgeting, keyword research, audience demographic targeting, conversion tracking, bid strategies, AD placements, dynamic ad targets, landing page, setting up KPI parameters to track the performance, etc.
  • Monitoring: Once the PPC campaign has been set up and launched, the next step is monitoring the campaign to ensure no glitches.
  • Reporting: One of the PPC management service's crucial responsibilities is reporting on the ad campaign to the client. Reports are prepared and customized based on the pre-decided KPIs and regularly delivered to the clients so the client can track the campaign.
  • Campaign Optimization: Another primary responsibility of the PPC management service is optimization. It involves actively monitoring the campaign and making necessary changes to make it more effective and improve performance.

What are the top signs that you need to hire a PPC agency?

The key indications that it is time to hire a top PPC agency to take charge and implement your PPC campaign are,

  • Current PPC strategy is not yielding results: If your current in-house strategy is underperforming or does not yield the desired results, it may be time to outsource the PPC campaign to a professional PPC management agency. They can help streamline the campaign and make it more effective.
  • Lack of resources: If your company does not have the time or the resources to hire and train PPC campaign experts or if it is not viable to have an in-house PPC campaign team, then hiring a PPC agency will be the right answer.
  • Increase in advertising budget: An increase in the marketing budget does not guarantee better growth or leads for a campaign. The key is to ensure that the funding is allocated and spent efficiently. And this can be done with the help of a professional PPC ad agency.
  • Rebranding: If your company is looking to rebrand or reposition itself in the market or launch a new line of products and services, it may be the right time to hire a PPC service company to help fetch better results.
  • Increase in competition: If there is increased competition in your domain or sector and a flurry of new entrants, it will be wise to hire a PPC agency to help consolidate your company's position by bettering your PPC strategy.

Hiring a top PPC advertising agency is a huge decision given that it involves spending a significant portion of your marketing budget on it; however, hiring a top PPC agency can also help do wonders for your firm.

What are the benefits of hiring a PPC marketing agency?

Going with an experienced and top PPC marketing company to handle your PPC campaign can bring several benefits apart from a well-strategized and curated PPC campaign. Some of the benefits are,

  • Experience and Skills: By hiring a top PPC agency, you get to work with experienced PPC experts with the relevant skills, experience, and years of experience and expertise required to pull off a PPC campaign.
  • Optimization of time:  Hiring a PPC agency to handle your ad campaign instead of doing it in-house can help you save a lot of man-hours and resources. PPC campaigns must be constantly monitored and optimized in terms of updating the keywords or changing the placement of ads. Outsourcing this to an external agency can help you save a lot of time and resources.
  • Result driven: Deciding to do the PPC campaign in-house with your company's team may involve a lot of trial and error, resulting in an underutilization of resources. Opting to go with an experienced PPC company can help solve this problem.
  • Scalability Factor: One of the most significant advantages of hiring a PPC agency is that you can scale up or scale down your ad campaign according to the needs and requirements of your business. It may not be feasible if you do it with an in-house team.
  • Focus on core business: Outsourcing the PPC ad campaign can help you and your company focus on your core business activities and strategies.

Key points to keep in mind before hiring a PPC consultant

Hiring a PPC consultant to implement and manage your PPC ad campaign is a huge decision. Here are some of the tips and pointers to keep in mind before you hire a consultant,

  • The Profile of the Agency: Factors such as the number of years the agency has been in business, their clients, their team, and their qualifications and experience are also important factors to be considered.
  • Success stories: It is essential to consider if the agency has worked with clients and projects similar to yours and the outcomes. Client testimonials and reviews are crucial aspects to be taken note of.
  • Services offered: Clients should clearly understand the services the agency provides before entering into a contractual agreement. In addition, it is necessary to understand the strategy the company will undertake and the allocation of budget and resources.
  • Tools & Technologies used:  It is essential to ensure that the agency of your choice is using the latest tools, methods, and technologies to implement and run your PPC campaign.
  • Advanced Quote: Cost is an essential factor that needs to be considered before making any key business decision. It is always wise to go with a PPC agency that provides you with a quote in advance and a breakup of the quote, if possible so that it is easier for you to make decisions in the future.

Hiring the best pay-per-click that suits your needs and requirements can play a huge role in deciding whether your PPC campaign succeeds. Therefore, it is crucial to take into consideration these factors before going ahead with the decision.

Estimating the cost of your PPC campaign

The cost of hiring a top PPC agency to implement and run your pay-per-click campaign will depend upon several factors. For example, the determining factors of the price could be the nature and complexity of the project, the size of your company, the experience, and expertise of the agency and the team working on the project, the duration of the campaign, goals, and the KPIs of the project amongst other factors.

The billing structure can also vary depending from agency to agency. While some PPC agencies bill on an hourly basis, some do it monthly, whereas some companies charge a lump sum on a project basis. Finding a company whose billing structure works well with your finances is essential. The average rate charged by a PPC agency in the US is around $152 per hour, while medium and small enterprises spend about $ 9000 -$ 10,000 monthly to run a PPC campaign. With cost always being an important determinant, it is important to consider the factors that affect the overall cost of the campaign.

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