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Top Content Marketing Agencies in 2022 | 2024

The saying ‘Content is King’ is often used about content marketing and marketing in general, and its importance cannot be overstated. In today’s competitive business landscape, consumers have a multitude of choices in front of them for any given product or service. Additionally, consumer awareness and expertise have significantly increased with customers seeking high-quality products and services. So the main challenge for businesses is not only in offering quality products and services but also in targeting the right audience for their product. And this is where content marketing comes in. It is the key to developing and retaining a solid and loyal audience base and helps generate leads and increase conversions. Expert content marketing agencies can help craft the perfect strategy that best captures the essence of your business and delivers measurable results.

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Content Marketing Agencies

Top4 Digital Marketing Agency

#1 SEO Company & Digital Agency Australia

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5 Glenayr Grove, West Pennant Hills NSW 2125, Australia, Sydney

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25 - 50

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$35/hr

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$599 - $100,000

Top4 Marketing is a leading digital services and consulting company that provides a full scope of award-winning digital marketing services and end-to-end digital solutions to companies of all sizes. We specialise in digital marketing, including SEO, social media marketing, web design, online advertising, PPC, lead generation, email marketing, and content marketing. Our proprietary technology platform enables us to generate leads fast, helping businesses succeed online. Our marketing consultants partner collaboratively with clients in Australia, Singapore, UK, and USA to deliver customised solutions that meet their unique needs. With our expertise and experience, we have helped numerous businesses achieve success online. Contact us today!

Trank Technologies

iOS & Android App Developers : eCommerce Web Development Company in Delhi NCR, India

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Plot no. 112, 3rd Floor, Udyog Vihar Phase 1, Udyog Vihar, Sector 20, Gurgaon

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100 - 250

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$50/hr

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$5,000,000 - $50,000,000

Trank Technologies is a well-known app development company offering high-end solutions for mobile and web applications. As a reliable service provider with 10+ years of experience in the IT industry, we take time to understand the core requirements of your business and conceptualize functional strategies for better outcomes. We can help you address the transforming needs of your business and fabricate suitable planning for constant growth. We provide the following services: E-Commerce website development, Mobile application development, Custom web portal development, WordPress development and theme integration, Responsive web design and development, Logo and banner designing, Interface design and development, SEO and social media promotion.

Two Plus A

Software Development

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961 Rector street North Bellmore, New York

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20 - 30

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$40/hr

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$100,000 - $100,000

Ultrafly Solutions Private Limited

Your Partner in Digital Transformation

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2nd Floor, Sri Complex, 1510H, Trichy Rd, Coimbatore

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25 - 50

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$25/hr

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$100 - $500

UltraFly Solutions is a premier technology and consulting firm committed to driving digital transformation and innovation. Established in 2019, we have rapidly evolved into a trusted partner for businesses seeking cutting-edge solutions in the realms of mobile app development, website development, SEO & digital marketing, software development, IT staffing, and more. At UltraFly Solutions, our mission is to empower businesses with innovative technology solutions that enhance operational efficiency, drive growth, and deliver exceptional customer experiences. We pride ourselves on our ability to tailor our services to meet the unique needs of each client, ensuring that every project we undertake is a resounding success. Our Services: Mobile App Development: We design and develop custom mobile applications that provide seamless user experiences and drive engagement. Our expertise spans across various platforms, including iOS and Android. Website Development: Our team creates visually stunning, responsive, and functional websites that reflect your brand and meet your business objectives. SEO & Digital Marketing: We offer comprehensive digital marketing strategies, including SEO, social media marketing, and content marketing, to help your business reach its target audience and achieve higher visibility. Software Development: From custom software solutions to enterprise applications, we deliver robust and scalable software that meets your specific requirements. IT Staffing: We provide top-tier IT professionals to augment your team and ensure your projects are staffed with the right talent. Why Choose UltraFly Solutions? Expert Team: Our team of seasoned professionals brings a wealth of experience and expertise to every project. Client-Centric Approach: We prioritize understanding your business needs and delivering solutions that align with your goals. Innovative Solutions: We stay ahead of the curve by leveraging the latest technologies and industry best practices. Proven Track Record: Our portfolio of successful projects and satisfied clients speaks to our commitment to excellence. At UltraFly Solutions, we are more than just a service provider; we are your partners in success. Let us help you navigate the digital landscape and achieve your business objectives.

Uncanny Consulting Services LLP

Top Odoo Silver Partner Company & Ecommerce Solution Provider Company

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B 1010 – Titanium Heights, Opp Vodafone house, Corporate Road, Prahlad Nagar,, Ahmedabad

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1 - 30

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$30/hr

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$2,500 - $10,000

Uncanny Consulting Service LLP is a top IT company that offers the best ERP development Service & affordable IT Business Solutions. We are a proud Odoo Ready partner, having a top-rated plus Upwork profile. We are widely known as one of the leading Odoo development companies in the industry. We aim to offer the best customer experience with our high-quality solutions. At Uncanny, we believe in forming long-lasting relationships with our clients, which is also reflected in our higher customer retention ratio.  At Uncanny, we offer various services including Odoo ERP (Odoo customization, Odoo integration, Odoo training, Odoo migration, etc). Apart from this, we also provide eCommerce services like WooCommerce, Magento, Shopify, Odoo eCommerce, etc. Being one of the best eCommerce development companies, We have experience working with several clients based in countries like the USA, UK, Canada, the Middle East, Australia, and Singapore. Furthermore, we aim to expand our base with robust quality management to meet our client’s needs.  We have provided various solutions to our clients that belong to different industries like education, hotel & restaurant, management,  retail, production, healthcare, etc. Our services are meant for every industry belonging to any size (small, medium, or large).  Our Prime Services: Odoo ERP Implementation & Training iOS Development Android Development Mobile App Development Shopify Development Magento web Development AWS (Amazon Web Services)

Unify Wizards

We Take Pride in Transforming Ventures into Brands

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5 Sergeant Way, Stafford, England ST17 0WE, GB, Hednesford

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20 - 50

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$10/hr

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$5 - $10

  Elevate your online presence with our top-tier digital marketing agency, delivering unparalleled services in the UK. From strategic campaigns to result-driven SEO, we specialize in crafting tailored solutions that resonate with the UK market. Our team of experts ensures your brand stands out amidst the digital noise, driving measurable success and enhancing your market reach. Choose us for the best-in-class marketing services that promise a dynamic and effective approach to propel your business to new heights in the ever-evolving landscape of digital marketing.

Universal Ghostwriter

Best Ghost writing services in USA

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3365 N Arlington Heights Rd, Arlington Heights, IL 60004, USA, Arlington Heights

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10 - 50

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$50/hr

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$50+

Universal Ghostwriters, where we believe in the power of the written word to inspire and transform lives. Our team of skilled writers, editors, and marketers provide comprehensive services tailored to your unique needs, helping you make a lasting impact in your field.  

UpGro Digital

Digital Service Provider

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4343 ????? ???????, Riyadh

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11 - 50

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$5/hr

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$5 - $500

UpGro Digital is a full-service web design and digital marketing agency based in Saudi Arabia. With tailor-made digital solutions, we leverage technology in an ever-changing online space for your business growth. Experience a website with high-quality leads and increased customer engagement. At UpGro Digital, we create websites, advertising, SEO to social media – the complete digital package to keep your business moving up. We deliver strategies that improve your brand and customer experience to increase your ROI. We have set a benchmark in quality web design and web development solutions. Our experience in running successful digital marketing campaigns makes us a trusted digital partner.

upscale media

marketing agency for restaurants dubai

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fairmont hotel, Sheikh Zayed Road, Dubai, Dubai

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1 - 9

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$100/hr

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$1,000+

Upscale Media Restaurant Marketing Agency Dubai is the best Social Media Marketing Agency that solely works with F&B businesses based in Dubai, UAE. Our team consists of Food Photographers, experienced Digital Marketers, Restaurant Consultants, Content Creators, Video-Graphers, & Graphic Designers.

Urgent IT Solution

Growth your business and careers with us !

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Ts-931 blue sapphire plaza near gaur city mall, Greater Noida

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10 - 40

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$5/hr

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$500 - $5,000

Ecommerce Development: This involves creating online platforms where businesses can sell their products or services. Mobile App Development: Developing applications specifically for mobile devices like smartphones and tablets. Software Development: The process of designing, programming, testing, and maintaining software applications. Web Development: Building and maintaining websites for various purposes. Web Design: The visual aspect of websites, including layout, colors, graphics, and fonts. Digital Marketing Agencies: Companies that provide services to promote businesses online through various digital channels. SEO (Search Engine Optimization): Strategies and techniques used to improve a website's visibility on search engine result pages. IT Services Companies: Businesses that provide various IT-related services such as consulting, outsourcing, and technical support. Magento Development: Development services focused on the Magento ecommerce platform. Shopify Developers: Professionals who specialize in developing and customizing Shopify ecommerce websites. PPC (Pay-Per-Click): An online advertising model where advertisers pay a fee each time their ad is clicked. Social Media Marketing: Promoting products or services through social media platforms like Facebook, Instagram, and Twitter. Conversion Rate Optimization: Strategies to improve the percentage of website visitors who take a desired action. Content Marketing: Creating and distributing valuable, relevant content to attract and engage a target audience. B2B Website Design: Designing websites specifically tailored for business-to-business transactions and interactions. Outsourcing Software Development: Hiring external companies or freelancers to handle software development projects. Wordpress Development: Developing websites using the WordPress content management system. Responsive Website Design: Designing websites that adapt and display properly on various devices and screen sizes. Small Business Website Design: Creating websites tailored for small businesses with limited resources and budgets. Node.js Development: Building applications using the Node.js runtime environment for JavaScript. React.js Development: Developing user interfaces using the React.js JavaScript library. ECommerce Web Design: Designing websites specifically for ecommerce purposes, focusing on user experience and conversion optimization. ECommerce App Development: Creating mobile applications for ecommerce businesses. Android App Development: Developing applications specifically for the Android operating system. Search Engine Marketing: Marketing strategies to increase visibility and traffic through paid advertising on search engines. Digital Advertising: Promoting products or services through various digital channels like display ads, video ads, and social media ads. B2B Digital Marketing: Digital marketing strategies tailored for business-to-business interactions. ECommerce SEO: Search engine optimization techniques specifically aimed at ecommerce websites. Enterprise SEO: SEO strategies and techniques tailored for large corporations or enterprises. SEO Consultants: Professionals who offer advice and services to improve a website's search engine visibility. Google AdWords: Google's online advertising platform, now known as Google Ads. Facebook Marketing: Promoting products or services through Facebook's advertising platform. Instagram Marketing: Promoting products or services through Instagram's advertising platform. Influencer Marketing: Collaborating with influential individuals to promote products or services to their followers. Enterprise Software Development: Developing software solutions tailored for large corporations or enterprises. PHP Development: Developing web applications using the PHP programming language. B2B Ecommerce Development: Developing ecommerce solutions specifically tailored for business-to-business transactions.

Urvam Technologies

We do it Better

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C-203, Titanium Square, Thaltej Cross Roads, Ahmedabad

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12 - 14

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$15/hr

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$400 - $1,000

Urvam, an award-winning managed services provider, improves your organisation by providing IT advice, strategic business processes, software solutions, and infrastructure systems. We are a Ahmedabad-India based web development company. Our highly skillful and elegant developers work together to fulfill the requirements of the clients with their established expertise in the areas of website design and development using modish framework and CMSs, Search Engine Optimization (SEO), Internet Marketing, Online Branding,Providing Project Management Solutions, Mobile Application Development and other cult-edge technologies.

v2Web Hosting Pvt. Ltd.

Best Digital Transformation Company in India

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B-19 4th floor, Sector -1 Near Gail Building, Noida U.P. 201301, Noida

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1 - 50

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$500/hr

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$10,000+

v2web is an Digital Transformation Company in India. We are one of the best India’s leading digital marketing companies, dedicated to enhancing our clients online presence and promoting their brand through web, ecommerce & mobile app design & development, content writing, search engine optimization, pay per click, social media marketing and Graphic design. Our services are available at a Pocket-friendly package charges, ensuring that our clients receive the best value for their investment.

Varun Digital Media

Top Digital Marketing Services Agency in Hyderabad

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White House, Suite No 813, Block- III, Kundanbagh Colony, Begumpet, Hyderabad, Hyderabad

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120+

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$25/hr

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$1,000+

Varun Digital Media is a leading Digital Marketing Services provider assisting businesses to excel and expand in the digital landscape. To improve your online growth through digital marketing, our team of experts is ready to collaborate with organizations operating from various locations. Varun Digital Media holds expertise in SEO, PPC, Growth Hacking Strategies, Content Marketing, and Online Reputation Management (including personal branding). Get a Free Quote Today!  

VegaOne - Digital Marketing Agency

Make Potential Possible

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400 Continental Blvd, 6th Floor, El Segundo, El Segundo

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19+

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$50/hr

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$1,000+

VegaOne is a dynamic, active, capable digital marketing agency in the US, California market. As the most trusted digital marketing company near me, we do not lean on tactics that seem showy but give no outcomes or empty promises; our strong focus on Website Design & Development SEO, SEM, PPC, Social Media Marketing and data and analytics skills are our main strengths to drive clients to the website. Our digital marketing services in the USA, California, and LA allow any startup, SME, or well-established business or organization to market their products or services online at an affordable budget. Our most skilled and experienced digital marketing specialists are at the best of what they do. Whether you need a strong digital marketing strategy to rank higher in search results than your opponents or have a website that people cannot brush off, they are ready to support you to significantly enrich your aim clients regardless of the time zone your prey consumers are in or where they are located.

Velocity Consultancy

Accelerate your path to Success!

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Sej Plaza, F-56, 1st Floor, Marve Rd, Malad West, Mumbai

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0+

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$25/hr

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$1,000+

Velocity Consultancy is a prominent digital agency based in Mumbai, India, specializing in web design and development services. With a focus on assisting small and medium-sized businesses, the company strives to establish a robust digital presence for its clients. Their services encompass website design, web development, e-commerce solutions, SEO services, graphic design, content writing, and more. Committed to excellence, Velocity Consultancy boasts over a decade of industry experience, delivering customized and responsive websites that cater to various devices. Their comprehensive approach includes strategic planning, SEO, and content development, ensuring businesses thrive in the competitive digital landscape. With a dedicated team of skilled professionals, the company emphasizes customer satisfaction and timely project delivery.

VELOX Media

ROI-Focused Digital Marketing Agency

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518 S 9th St, Boise

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50 - 249

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$200/hr

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$10,000+

An award-winning, ROI-focused digital marketing agency, VELOX Media specializes in strategy, organic search marketing optimization, paid ads management, and web development. We take pride in working with our clients to grow and expand their businesses across the globe. VELOX Media campaigns are specifically designed to generate a 400% - 1000%+ return on marketing spend, modeling new revenue and return before ever getting started. Most of our top clients have seen $1M+ in new monthly revenue within six months.

VerifiedCliq Solutions

SEO & Digital Marketing Company

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Sec 65, Mohali

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10 - 15

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$25/hr

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$500 - $1,000

VerifiedCliq is a prominent SEO and Digital Marketing Agency, offering a diverse array of services including Search Engine Optimization, Social Media Management and Marketing, Website Design and Development, PPC Advertising, E-Commerce Solutions, and more. With a skilled team and a proven track record, they provide tailored digital marketing services to meet the unique needs of each client. The straightforward approach ensures that brands not only establish a strong online presence but also pave the way for long-term growth. VerifiedCliq serves as the architect behind the social media persona, ensuring a continuous flow of engaging content that resonates with the target audience. Additionally, they act as the guardian of online reputation, vigilantly monitoring and managing customer reviews and feedback to maintain a positive brand image. Beyond managing online presence, they assist businesses in increasing organic growth, leads, conversions, and ROI through effective strategies and industry insights. They empower brands to achieve success in the competitive digital landscape.

Verma Graphix

A Navigator of Your Business

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Shahdra, Delhi, New Delhi

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12+

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$1000/hr

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$10,000 - $200,000

Verma Graphix prioritizes creativity, integrity, collaboration, and customer satisfaction, shaping its interactions with clients, partners, and team members.

Vermile

AI Automated Digital Marketing Services

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Lagoumitzi 24, Athina

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11 - 34

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N/A

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$1,500+

Vermile is a software company providing AI-driven solutions for SEO and marketing to maximize business growth, brand building, and online presence. The main core services are as follows: 1. Digital Marketing: Vermile devises data-driven strategies for engaging audiences, enhancing brand building, and optimizing search engine visibility through SEO. It also does content management for story creation and social media management for engagement and consistency in online identity. 2. Adverts & Promotion: The geo-targeted advertising facility available by Vermile is like a one-stop solution for the businesses when it comes to taking services across social media and Google Ad. The company operates with an attempt to maximize ROI by conducting thought data analysis, constantly changing the campaigns to suit the targeted audience, and other techniques. 3. Full Campaign Management: The company handles all activities regarding digital marketing, thus relieving much time for the business. This includes setting budgets, onboarding, running campaigns, and sending monthly progress reports. As far as company values are concerned, for Vermile, put the following with great attention: 1. Engagement and Inspiration: Strategies that are developed significantly reach but also inspire and engage with an audience. 2. Data-Driven Success: Vermile uses AI and real-time data analytics to portend that its marketing will result in the best-printed strategies. - Brand Consistency and Integrity: The firm stresses the importance of ensuring a consistent identity in all platforms to realize better recognition and loyalty.

vidushiinfotech.com

[11/29/23 7:49 PM] Shahbaj Shaikh Excellence by Quality

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Cerebrum IT Park, Unit No-3A, Building B3, 2nd floor, Kalyani Nagar,, Pune, Maharashtra 411014, Pune

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100 - 119

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$80/hr

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$100 - $150

Vidushi Infotech provides digital marketing services to grow your business online. Our digital marketing company provides the following services Search Engine Marketing Services, Social media marketing, Search Engine Optimization, Google ads, and email marketing automation. Lead generation  Brand Awareness  Website traffic improvement  Facebook, Instagram & LinkedIn sponsored ads Online reputation management Amazon Advertising services We are a top CMMI-level Digital marketing agency in Pune India, which has 500+ industrial clients around the globe.  Our digital marketing certified experts provide the perfect digital marketing strategy based on your business product, services, prize, and targeted audience. 

Vigorous NexGen

You Demand, We Deliver - Web/App Development | Software Solutions | IT Services. Contact us at +91 8209514612.

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F-160, Dayanand Marg, near DAV Centenary Public School, Nemi Nagar, Vaishali Nagar, Jaipur, Rajasthan 302021, Jaipur

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1 - 50

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$25/hr

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$800+

Vigorous NexGen is a cutting-edge software development company delivering innovative, high-quality digital solutions. At Vigorous NexGen, we understand the ever-evolving landscape of Information Technology and its significant impact on businesses. Our skilled professionals leverage the latest tools and methodologies to develop robust and scalable software solutions that drive growth and efficiency. We offer comprehensive services to empower businesses to thrive in the digital age. With a steadfast focus on quality, innovation, and customer satisfaction, we are committed to delivering tangible results that exceed expectations. Our Specialties Include: Custom App Development: Tailored applications to meet your unique business needs. Website Development: Visually appealing, responsive, and feature-rich websites that reflect your brand identity. Game Development: Engaging and immersive gaming experiences with high-quality graphics and smooth gameplay. On-Demand App Development: Apps that cater to various industries, providing convenience and efficiency for modern consumers. Vigorous NexGen is your trusted partner for all your IT needs. With our proven track record of success and dedication to excellence, we are ready to help you achieve your business objectives and stay ahead of the competition. Vigorous IT Pvt. Ltd. is the parent company of Vigorous NexGen and a leading force in the IT industry, renowned for delivering high-impact digital solutions across various sectors. 

Vigyapan Waale

Where Creativity Meets Strategy

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Morya House, Off Link Rd, Veera Desai Industrial Estate, Andheri West, Mumbai

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15 - 25

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$25/hr

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$100 - $10,000

Vigyapan Waale is one of the best Digital Marketing Agency in Mumbai. Vigyapan Waale specializes in providing the best services such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), ORM(Online Reputation Management), Social Media Marketing, Content Marketing, Web Development, and App Development. Vigyapan Waale provides holistic digital business solutions to ensure that a brand gets maximum digital exposure to reach out to its target audience. Reach out to Vigyapan Waale and get free 30 minute free expert consultation from the best Digital Marketing Agency in Mumbai | SEO Agency | Social Media Agency in India | Social Media Management

Viral Solutions

We make digital marketing simple.

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100 N Main, Suite 106, Oshkosh

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2 - 9

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$25/hr

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$1,000+

The data nerds at Viral Solutions are prepared to transform your data into useful business insights so that we can finally produce predictable results for your company.Like a great house has a great foundation, so does excellent marketing have a great future strategy.To provide you an advantage in the market, we'll assess market circumstances, rivals, brand messaging, and much more. It is quite expensive to hire an internal CMO, SEO expert, social media specialist, graphic designer, web developer, copywriter, and other professionals.You may acquire an experienced, cross-functional staff at Viral Solutions without having to pay the high expense of a complete marketing department.You can be too close to your company at times to comprehend why your marketing isn't producing the desired results.Get a new perspective on your pricing, messaging, technological stack, and other things.

ViralGraphs

Innovative Marketing Solutions for Modern Businesses

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111, Congress Avenue Suite 500, Austin

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5+

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$50/hr

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$100 - $1,000

At ViralGraphs, we specialize in turning data into actionable insights, crafting marketing strategies that drive measurable results. Our team of experts leverages the latest in digital marketing technology to help businesses grow and thrive in the competitive online landscape. ViralGraphs is a digital marketing agency that offers a range of services designed to boost online presence and drive business growth. Their expertise includes SEO services, social media marketing, content creation, and web design. Committed to delivering innovative and effective marketing strategies, Viralgraphs helps businesses achieve their digital marketing goals through data-driven approaches and personalized solutions.

Vision A Tech

we make your brand unforgettable

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B1/H3, Block E, Mohan Cooperative Industrial Estat, badarpur, New Delhi

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5 - 10

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$25/hr

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$250 - $750

Our company is a cutting-edge force in the ever-evolving online landscape. With a passion for results, we leverage data-driven strategies to boost your brand's visibility, engage your target audience, and drive conversions. Our dedicated team of experts specializes in SEO, SEM, social media, content creation, and email marketing, crafting customized campaigns tailored to your unique goals. We stay at the forefront of industry trends, ensuring your brand remains competitive and relevant in the digital age. Join us in reshaping the future of your online success  

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What is content marketing? Why your brand needs content marketing?

Content marketing is the strategy of consistently creating and sharing relevant and engaging content to attract and retain an audience. The aim is to convert this audience into potential customers for the company or the brand. The key difference between content marketing and other forms of advertising is that the content created and shared should be of tangible value to the audience with whom it is shared. This element of value that the content brings to the audience makes content marketing unique and makes the audience want to consume the content. Content marketing is often considered to be the present and future of marketing and is necessary for all other forms of marketing. For example, strong content is often the basis for a successful SEO strategy, social media strategy, PPC strategy, PR strategy, and any other form of inbound marketing strategy. So why is content marketing growing in popularity worldwide, and what advantages can it bring to your brand?

Content marketing, when done right, can benefit a brand in a multitude of ways, such as,

  • Helps build a strong brand image: In today's competitive market, where thousands of brands are vying for consumers' attention, establishing a strong brand identity is paramount.
  • Helps retain an audience base: One of the biggest challenges nowadays is building a loyal audience base for your brand who keeps coming back to your brand. In an age where consumers switch loyalties at the drop of a hat, content marketing can help bring a loyal audience base to the brand.
  • Helps capitalize on organic search: Any marketing strategy that capitalizes on organic search and advertising is beneficial over a strategy dependent on paid search. Content marketing, when done right, can be the most significant source of organic search and advertising for a brand.
  • Cost-effective strategy: Apart from being one of the most cost-effective strategies because it capitalizes on organic and earned media over paid media, it also has a high ROI. Research has shown that content marketing is 62 percent cheaper than traditional marketing methods and 3x times more effective in generating leads.

Types of content marketing

To better understand content marketing and the implementation of content marketing in your business, let's take a look at the types of content marketing strategies.

  • Blogs: Blogs are one of the most popular forms of content marketing as they serve as a direct and informal means of communication with the audience. Not only do they create awareness about the brand and help establish a strong brand image, but they also help increase engagement with the audience creating a loyal audience base.
  • Infographics: The USP of infographics is that it can easily convey even the most complex and technical ideas to its target audience with the help of illustrations and pictures.
  • Videos: Videos are one of the most popular and consumed forms of online content. According to statistics, adults in the US spent 3.5 hours per day watching videos online in 2020. Therefore, an aptly timed and captivating video can gain much traction and interest online, generating buzz for the brand.
  • Webinars: Webinars are a potent content marketing tool because if the webinar is well structured and relevant, it can keep the audience engaged for an extended period. Achieving this can be challenging in today's fast-paced social media world, where the audience's attention span is rapidly decreasing.
  • Case Studies: Case studies can help demonstrate your company’s expertise in your domain of service and also help showcase successful prior projects and client testimonials.

Thus, content marketing can take many forms, and the key to a successful strategy is to determine which form of content works best with your target audience.

What does a content marketing company do?

An experienced content marketing agency will help create and implement a well-rounded, streamlined marketing strategy for your business. The agency will have a team of professional content writers, editors, illustrators, graphic designers, videographers, and consultants who will help craft a strategy that best suits your business or brand. The services of a content marketing agency can be categorized into three phases,

  • Creating a strategy: They will help craft a strategy that meets your needs and requirements and can help you attain your goals.
  • Implementation of the strategy: The agencies will take care of the content creation aspect and will ensure content is shared on your social media platforms consistently.
  • Monitoring: As the final step, the agency will also constantly monitor the strategy, make necessary modifications and report back to you with pre-determined metrics so that you can assess the performance of the campaign.

Successful Content Marketing: how does a content marketing expert do it correctly?

To maximize the benefits and get the best out of content marketing, there needs to be a well-defined plan of action and a strategy. Let’s take a look at how an experienced content marketing agency crafts and executes an effective content marketing strategy.

  • Establishing the goals: The content marketing agency will work with the client closely to understand the needs and requirements of the clients and develop well-defined goals and metrics for the strategy. For example, the strategy's objectives could be establishing the brand's image, generating leads, increasing sales, etc.
  • Identify the target audience:  Before executing the strategy, the marketer must identify the target audience for the campaign. Targeting audience by segmenting the population and identifying the most profitable and attractive segments.
  • Topic & Keyword research:  Keyword research will help us better understand the target audience and how they search online for the products and services. Keyword research is essential to lay the foundation of a successful content marketing strategy.
  • Analyze the existing strategy: By reviewing and analyzing the strategy already in place, you can gain valuable insights and data points about the target audience and their preferences. For example, reviews on content and keywords help you understand engagement and trends your user used while interacting.
  • Create a strategy: The next step is to devise a well-rounded and coherent strategy based on all the analysis and research undertaken up until now. Factors such as which social media platform to use, what type of content to share, and the promotion methods should be determined.
  • Establish the schedule: One of the key elements behind the success of any content marketing strategy is the consistency with which the content is shared online. Therefore, it is crucial to plan content posting on your platform wisely. 
  • Implement the strategy: The next step is to implement the planned strategy keeping in mind all the objectives that have been determined. The strategy should reflect the keyword research, the analysis of the previous strategy, and, most notably, the campaign's goals. Once the content is created and shared online, promoting it to increase its reach is also essential.
  • Monitor the strategy: The final and most crucial step is to monitor the strategy regularly once it has been implemented. It can help the content marketing team fine-tune the strategy and make any necessary modifications or changes to make it more effective.

10 best content marketing tools used by expert digital content marketers

There are ample resources online that can help with content creation and make your overall strategy more efficient and streamlined. Let's look at a few of the best content marketing tools online that content marketing experts use.

  • Google Trends: Google Trends, which is one of Google's free offerings, is a powerful tool that analyzes search queries in its search engine across regions and languages and shows how popular specific keywords are over time.
  • Google Analytics: Another one of Google's free offerings, Google Analytics is a web analytics service that offers key insights about a site's visitors and their behavior.
  • BuzzSumo: BuzzSumo is a cloud-based platform that provides valuable insights regarding content trends in every industry. It is an ideal platform for content creators and marketers to help them keep a pulse on the industry.
  • Keywords Everywhere: A tool that can help with keyword research and SEO, Keywords Everywhere is a browser add-on that shows monthly search volume, cost-per-click, etc.
  • Statista: Statista collects and compiles data from government databases, scientific journals, and other research publications making it a one-stop destination for all statistical and data needs.
  • Clearscope: Clearscope is a content optimization tool that grades written content on parameters such as keyword density, word count, header, etc., and gives it a readability score.
  • Ahrefs: Ahrefs is a powerful content measurement tool used by SEO and content creators for link building, keyword research, competitor analysis, rank tracking, and site audits.
  • StoryChief: This app is often considered an all-in-one app that allows users to publish articles, promote them on social media and measure the marketing campaign's success all from one platform.
  • Canva: No content marketing list will be complete without it featuring Canva, one of the best content design and video tools available online. Its easy-to-use interface makes it ideal even for beginners and amateurs.
  • Help a B2B Writer: A one-of-a-kind platform that allows content writers and strategists to reach out and collaborate with subject matter experts to help write quality and accurate content.

How much does a content marketing agency cost for its services?

The services offered by a professional content creation agency can vary anywhere from $ 8000 to $ 40,000 per month, depending on the size of your business and the complexity of the campaign. For example, for a small business, the services of a content marketing firm will cost around $ 8000 - $ 10,000, whereas for a medium-sized business, it will cost $ 15,000 - $ 40,000, and for an enterprise company, it will cost $ 40,000 +. The overall cost of hiring a content marketing agency for your business will be determined by several factors such as the campaign's duration, the movement's complexity, the tools and technology used, etc.

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