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Top PPC Companies | 2024

With the digital advertising space becoming more and more popular with businesses, the competition to grab the attention of internet users has also drastically increased. Hence nowadays, there is a need for a more nuanced and targeted method of attracting viewers to the company’s website and generating leads. And that’s where the PPC model of internet marketing or pay-per-click model comes in. The PPC model helps focus our resources on solid leads and helps increase the return on investment on your marketing campaign. With many advantages, the pay-per-click advertising model is fast becoming one of the most popular digital marketing methods.

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Best PPC Companies | Top Pay Per Click Agencies

ROWTH ENTERPRISES LLP

YOU DREAM IT, WE BUILD IT,BEYOND EXCELLENCE

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PLOT NO-24, Industrial Area Phase I, Chandigarh, 160002, Chandigarh

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50 - 100

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$20/hr

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$2,500 - $20,000

WHO ARE WE RowthTech is a leading company that builds digital solutions for startups, SMEs, Enterprises. We use emerging technologies to complete projects. It is a family of technical experienced people who serve various needs from 2017. For us, the meaning of success is to transform the creative concepts of people into reality with the help of our tech professionals. WHAT WE DO RowthTech believes in making long-lasting relationships with clients. Our team follows a process that makes your digital products effective. Firstly ,we listen to client requirements and do complete research and development so that we can provide the best solutions.

Sai Branding

#1 Branding & Advertising Agency in Gandhinagar & Ahmedabad

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6 - 8

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$30/hr

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$600 - $800

Sai Branding is Branding Agency in Ahmedabad offers Digital Marketing services by Digital marketing agency from Gandhinagar. Contact us for Digital Marketing Services. We're Proud to Announce GoDaddy Award Winning in 2018. We're an award-winning branding, digital marketing & web design and development agency located in Gandhinagar & Ahmedabad. CONTACT US: 97 37 82 17 82 WEBSITE: www.saibranding.com/

Sanfinity Creative Solution

We Deliver Solutions with Trusting Relationship

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411-421 Marble Arch, RACE COURSE ROAD, vadodara, Gujarat 390007, IN, Vadodara

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11 - 50

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$25-49/hr

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$5,000+

Sanfinity is a creative IT company with young minds and an enthusiastic workforce that aims to be a top-tier IT l firm in Vadodara by building usable IT solutions with scalable, secure, and metamorphic code. The company is one of the top cloud services providers in Vadodara that serves businesses of every scale with their expert cloud services like Cloud-native app development, cloud strategy and roadmap, cloud architecture and planning, cloud security, cloud engineering, automation, and migration.,Their impressive portfolio includes well-known brands like VS World, Natraj Enterprise, Pavilion Heights, Edison Infrastructure and many more; they are also associated with AWS, Hitachi, and Redington. They have also been awarded as a successful startup in the IT sector.

scandiweb

Leading full-service Magento agency since 2003

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12 Hammersmith Grove, London

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600 - 1,000

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$80/hr

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$5,000+

  Leaders in eCommerce since 2003, Scandiweb is supporting digital goals of brands such as Jaguar Land Rover, New York Times, Puma, The Metropolitan Museum of Art, and 400 other brands in 35 countries. With the largest Magento-certified developer team in the world, they specialize in delivering a unified commerce experience for the Magento ecosystem and everything around it. Scandiweb team is also the proud creators of ScandiPWA, the first ready-to-use PWA solution for Magento. Founded in 2003, their offices are located in Stockholm, Amsterdam, New York, São Paulo, and London. Development headquarter is based in Riga, Latvia with 400+ engineers helping to design, build, and scale any B2C or B2B eCommerce business with blazing speed and efficiency.  Experts with Magento, Shopify, BigCommerce & Pimcore. 

Search Engine Projects

Intelligent Marketing Firm

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5590 Vista Del Dia, Anaheim

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50 - 249

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$100/hr

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$1,000+

Search Engine Projects is a top digital marketing firm in the USA. They offer services like SEO, SEM, website design, social media marketing, and web analytics and usability to the clients. They provide solutions as per the need of the business. They help the clients improve the volume and quality of traffic towards their website from search engines embedding topnotch internet marketing strategies. They excel in rendering organic traffic making use of targeted keywords, and increasing the overall revenue.

Searchonic

Customized Digital Marketing Solutions

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Office No 66, 2nd Floor, 4D Square Mall, Visat-Gandhinagar Highway, Motera, Chandkheda, Ahmedabad

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11 - 50

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$50/hr

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$50 - $400

Searchonic, a top-notch digital marketing agency in Ahmedabad, India, is here to help businesses grow online. We specialize in creating custom digital and social media marketing solutions for all kinds of companies worldwide—whether you're just starting, a medium-sized business, or a big company. Our goal is to make your business stand out in the online world and bring you success. At Searchonic, we focus on making strategies that work in the digital space, helping your business get noticed and reach more people. We're dedicated to providing solutions that match your unique needs. From boosting your online presence to connecting with a wider audience, we're here to make your marketing goals happen.  We are a team of passionate and highly skilled Marketers, Media Buyers, and Advertisers that would like to help to grow website traffic, ROI, Leads, Sales, and conversion for small businesses to E-commerce brands. Choose Searchonic as your partner to take your business to new heights. We understand your needs and use innovative approaches to make your business shine in the digital world. Let's work together for your business success!  We are specialized in the following services Search Engine Optimization | SEO Local SEO Search Engine Marketing | SEM Social Media Optimization | SMO Social Media Marketing | SMM Facebook Advertisement Google Advertisement LinkedIn Advertisement Twitter Advertisement Online Reputation Management | ORM Content Marketing Email Marketing App Store Optimization | ASO Website Content Writing Blog Writing Media Buying         

Sedulous

Start With Questions, End With Solutions

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0.0 (0 Reviews)

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A-808, Ganesh Glory 11, Jagatpur Road, SG Highway, Ahmedabad

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10 - 49

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$25/hr

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$1,000+

Get a website that is equipped to dominate the competition on all platforms. Our user-centered approach to responsive web design ensures that it effectively meets the specific requirements and expectations of website users. One of Ahmedabad's top web design firms is called Sedulous. Our team of skilled designers uses cutting-edge approaches to make sure the responsive design encompasses more than just mobile adaptability and covers numerous website elements including content and navigation. In other words, you get a platform that excels in performance in addition to a website that is aesthetically pleasing.

Sellers Bay

Website Design Services

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2875 S Orange Ave, STE 500 #6207, Orlando

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1 - 2

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$65/hr

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$1,000+

Senate Marketing

Full Suit Digital Marketing Agency

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91 springboard, Godrej & Boyce, Gate 2, Lal Bahadur Shastri Marg, Opposite Vikhroli Bus Depot, Vikhr, Mumbai

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11 - 50

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$500/hr

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$1,000 - $10,000

Senate Marketing is a leading ROI-driven full-suite Digital Marketing Agency that crafts awesome strategies using stats, technology, humor, storytelling, and of course the latest trends to give your brand the voice that reaches the target audience. Senate Marketing, with their ROI driven services like Performance Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Website Design & Development, Social Media Optimization, Programmatic Advertising, Content Generation & Optimization, E-Commerce Solutions, Influencer Marketing, and more; ensure that they are at your beck and call for every digital marketing qualm you may have. They have an astounding 4 decades of cumulative industry experience and proven expertise in the industry. Senate boasts of its proven expertise in helping a multitude of brands grow their businesses like BMW Infinity Cars, McLaren Mumbai, Avas Wellness, Radission, MINI, GroupL, Klub Fox, and more, which can all vouch for their services!

SEO Company Experts

Best Digital Marketing Agency | Digital Marketing Services India

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0.0 (0 Reviews)

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B 707 Mondeal Square, Sarkhej - Gandhinagar Hwy, Prahlad Nagar, Ahmedabad

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5 - 50

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$20/hr

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$1,000 - $50,000

 SEO Company Experts is the best digital marketing Agency. We have helped businesses in many different industries, including dentists, restaurants, law firms, manufacturing and more to grow their internet presence to new heights by implementing strategic SEO tactics. We've been providing custom SEO services for many years. Our team of experts takes a holistic approach to marketing with a focus on online reputation management, website design and development, social media marketing, and conversion rate optimization.

Shopify Galaxy

We Live & Breath Shopify

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1983 Marcus Ave, Unit 204, New Hyde Park NY 11042, New York, New Hyde Park

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20 - 50

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$50/hr

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$5,000+

Shopify Galaxy is a full-service e-commerce agency that provides various services to help businesses succeed online. Our team of expert developers and designers offers Shopify web development and design, custom Shopify apps, comprehensive Shopify SEO, and conversion rate optimization to help businesses improve their online presence and drive sales. We operate closely with our clients to understand their unique needs and create tailored solutions that help them reach their goals.

SimplePlan Media

Stellar.Sleek.Simple

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252-L, Raja Dhirsain Marg, Sant Nagar, East of Kailash, New Delhi

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40 - 50

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$25/hr

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$4,000 - $50,000

We are SimplePlan Media, an award-winning brand development agency, specializing in end-to-end brand development solutions. We do everything from Complete Branding, Design and Development, and Comprehensive Marketing support. Whether you're a D2C startup or an established B2B Fortune 500 brand, we have the right solution for your branding, website, and marketing needs. Even better, you won't find us compromising on the quality of the work while burning a hole in your pocket. Our solutions are custom-tailored to serve your business goals perfectly. You will find us easy to communicate with. We have worked with over 100 brands all across the globe, and have honed our communication skills to ensure a smooth and memorable experience for you throughout the project.

Siwtech SMC-Private Limited

We Believe In Creativity & Quality!

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Shop No 7 & 8 Ibrahim Shopping Centre, Jamia Millia Rd, Ibrahim Villas Phase I Gulshan e Malir Shah Faisal Colony,, Karachi

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3 - 25

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$22/hr

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$100 - $100,000

Siwtech SMC - Private Limited is a reputable IT company that has been operating since 2013. With nearly a decade of experience, the company has established itself as a leading provider of various IT services. Their diverse portfolio includes over 25 different services, catering to a wide range of clients from different industries. Siwtech Solutions aims to deliver innovative and effective solutions to meet the evolving needs of businesses in the digital age.

SK iTPRO

Creator of Your Innovative Thinking.

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Pushkardham Main Road, Nr. Saurashtra University, Rajkot

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1 - 10

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$15 USD/hr

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$10,000 - $100,000

We, SK- ITPRO have developed a results- driven service which speaks for itself. We at SK- ITPRO will develop your website with big intentions in mind for the brighter future of your brand with unique and exclusive ideas and results. We're similar a establishment that keeps on literacy, growing, streamlining on specialized and aesthetic aspects as a platoon. Our endeavours will surely come the first choice of numerous. We've acquired the right strategy on which we work, execute and negotiate the given time as per our guests ’ prospects. We easily concentrate on establishing long- term connections with guests. Qualitative work has always been our first precedence.   We, SK- ITPRO are a platoon of passionate web inventors and graphic contrivers, content pens, and marketing advisers who descry digital and traditional openings overlooked by the competition for the decoration brands we serve.   We deliver unmatched service in the field of web development and graphic designing, content jotting, and digital marketing with a particular and passionate touch. We give announcement acclimatized marketing to every customer/ association on a global platform.

SkyZone Group IT-Solution

SkyZone group is a leading and globally accepted IT solution provider and currently at the forefront

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F-1,2,3 Skyview building Near Aaie mata road, Parvat Patiya, surat, gujarat 395010, IN, Surat

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10 - 49

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$25/hr

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$1,000+

One of the top providers of IT solutions for software development in Surat is Skyzone Group. They are specialised in making e-commerce websites and delivering web hosting, SEO, and other services. It is situated in Surat, India, and provides leading Indian educational institutions and management with high-quality software solutions. Because they operate in so many different industries, they have developed some incredible products, like SMS apps, coaching masters, retail management systems, hospital management software, etc. As a result, they have the required proficiency in providing bespoke solutions that are best suited to the particular industry. They have served more than 1000 clients, and their outstanding ratings and gratitude from clients make them a reliable supplier for any company.

SlicedBread Agency

Marketing and Advertising

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3415 South Sepulveda Boulevard, Suite 450, Los Angeles

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10 - 49

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$100/hr

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$1,000+

Slicedbread, a digital agency in Los Angeles, California. We are a unique team that has a simple belief: your brand has a voice that needs to be heard. With this in mind, we help clients develop strategies that integrate digital advertising platforms, influencer marketing, and marketing automation.

Smile MEDIA

Internet Publishing

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68 Harrison Avenue, 6th Floor, Boston

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16 - 200

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$125/hr

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$2,500 - $1,000,000

Smile MEDIA: Unleashing Digital Excellence to Empower Your Business At Smile MEDIA, we are not just another digital agency; we are your strategic partners in the journey towards digital transformation. With over two decades of unparalleled experience at the nexus of sales, marketing, and business management, Smile MEDIA stands at the forefront of the cyber/internet realm, specializing in web and mobile technologies, digital marketing, and e-commerce solutions. Our Expertise: Web Design & Development: Crafting visually appealing and functionally superior websites and applications that resonate with your brand identity and meet your business objectives. Digital Marketing & E-commerce Strategies: Leveraging cutting-edge digital marketing techniques to enhance your online presence, drive traffic, and convert leads into loyal customers. Global Software Development: Offering bespoke software development services that align with global standards, ensuring your business stays ahead in the competitive tech landscape. Why Choose Smile MEDIA? Comprehensive Business Management: Our holistic approach to digital solutions encompasses everything from brand building and operational efficiency to innovative sales and business development strategies. Industry Diversification: Our extensive journey spans across healthcare, telecommunications, consulting, and more, enabling us to bring a wealth of knowledge and versatility to every project. Client-Centric Approach: At Smile MEDIA, your vision is our mission. We are dedicated to understanding your unique needs and delivering custom solutions that exceed expectations. Passion for Excellence: We are driven by a relentless pursuit of excellence, innovation, and the desire to unravel the mysteries of the digital world, ensuring your business not only thrives but leads. Join forces with Smile MEDIA and transform your digital presence into your greatest asset. Let’s collaborate to unlock new opportunities and foster business growth in the ever-evolving digital landscape. Visit us at www.smilemultimedia.com to explore how we can elevate your business today.

Social Direct Marketing

Take your marketing to the next level!

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24d 1631 Wynnum Road, Brisbane

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5 - 9

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$150-250/hr

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$1,500 - $20,000

If you’re looking for a genuine partner in your business or marketing team, please keep reading. When searching for a digital marketing agency, you need to be confident that the agency you choose can integrate themselves into your team and become a trusted advisor to grow your business. Even more so, they need to deliver on their promises. That means more traffic, conversions, and profit. With more than 40 5-Star Google reviews, our team are among the highest-rated social media marketing agencies in Australia. Whether targeting customers in locally, throughout Australia or further afield; here’s some of the many reasons why we work so well with our clients. We offer best-in-class digital solutions by our Australian-based team. Our Facebook Marketing Partner status shows our commitment to KPI’s and performance. Our team are all senior marketing professionals with many years of experience, not interns. We’re up-to-date with the ever-changing world of social media marketing. Our services can be tailored to businesses of all shapes and sizes. We’ve seen it all! We have a team of marketing experts who provide clear communication at every stage. If you’ve read this far, I’d encourage you to book an appointment with our team to see if we’re the right fit for your business. You can book an appointment by phoning 1300 266 062. Talk soon!

Sociallyin

THE Social Media Agency | 100% Focus

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3423 Piedmont Road NE, Atlanta

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50 - 100

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$100/hr

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$3,000+

Sociallyin is the social media agency. We provide services to a broad spectrum of clients in numerous industries. Our goal is to establish long-lasting relationships online by connecting with individuals on a human level. With the help of social media strategies, custom content, influencer marketing, ROI modelling and data analysis, community management, and social media advertising management, we embody innovation and work with the best creative talent to keep your business ahead of the competition.

SocialSEO

1 Rated Digital Marketing Agency in the US

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7887 E Belleview Ave, #1100, Greenwood Village

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50 - 249

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$100/hr

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$1,000+

The top-ranked digital marketing agency in America as of recent. According to Inc 5000, SocialSEO has been ranked among America's fastest-growing businesses for the past four years. We provide all of your SEO, SEM, social media, video production, and email marketing needs under one roof. Over 100 of our staff are situated in the US.We prioritise our customers because without you, we cannot be successful. You can have faith in our organisation. We have Dave Ramsey's endorsement and are Google Premier Partners. With more than 20 years of experience, our quickly expanding firm can give your company real results. All of our contracts are month-to-month and only require a 30-day notice to terminate services, forcing us to demonstrate our worth every single month.

Softnotions Technologies

IT solutions for Business Transformations

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Bhavani Building, Technopark Phase -1 Campus, Thiruvananthapuram

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63+

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$25/hr

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$6,000+

Softnotions Technologies Pvt Ltd isnt your average IT company; were the gold standard in custom software solutions, IT consulting, and outsourcing services. With 15 years of excellence under our belt, we stand tall as India's premier software and app development firm, praised for our innovation and client-focused approach. Our reach extends across continents, serving clients in the Middle East, Europe, and key regions like the UK, US, Spain, Germany, Australia, Canada, Singapore, and India. At Softnotions Technologies, we go beyond meeting expectations; we surpass them with a dedicated team offering top-tier services in a wide range of areas. From cutting-edge software development to web and app creation, data analytics, AI, digital process automation, agile transformation, experience design, digital marketing, research, and innovation, we utilize the latest technologies and best practices to ensure project excellence. When you partner with Softnotions Technologies, you're not just getting a service provider; you're gaining a trusted ally dedicated to your success. Count on us for reliable, scalable, and forward-thinking digital solutions that drive your business forward.

Software Development Company in Dubai - Accor Technologies

Your Strategic Partner for Tailored Solution

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Inside Service Listing

5 - 15

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$18/hr

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$100 - $200

Accor Technologies: Pioneering Tomorrow's IT Landscape with Cutting-Edge Solutions. Elevate your operations, delight your customers, and boost revenue with our innovative products and services tailored for IT companies and businesses. We are the leading SEO Company in Dubai, & the best software development company in Dubai, and the #1 Digital Marketing agency in Dubai.

Solvios Technology

Technology Solutions to Scale Your Business

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5450 McGinnis Ferry Village Place, Suite 104, Alpharetta

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10 - 40

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$25-50/hr

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$5,000 - $20,000

Solvios technology is a Full-stack software development company based in Georgia. With our expertise in delivering performance-centric software solutions, we enable innovation and digital transformation by bringing together our tech team and strong company culture with your business vision. Over the years, we have been thriving hard to prove our global competence to our clients across the globe. Quality standards and operational parameters are the primary focus that makes us a successful global partner in IT consulting services. With structured business processes that are built to be customizable, we ensure to provide technology services to give your business a competitive edge.     Solvios technology proudly boasts a skilled team of technology consultants that are specialists across a wide range of technologies including – Blockchain, IoT, Business intelligence, Data warehousing, CRM & ERP, Cloud infrastructure to name a few.  We believe in evolving with changing needs of today’s business that can align with global standards. Our range of services is therefore spread across multiple business verticals and serves them with enhanced solutions that make business evolve.  Being in a fast-paced environment of web and digital solutions, we look forward to bracing the technology innovation to empower your business

SPCTEK

Pursuit of Excellence

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17714 Bannister St Suite #3, Dallas

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50 - 200

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$25/hr

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$99 - $2,000

SPCTEK can assist online retailers on Amazon, eBay, Etsy, and Walmart.  We have done so for more than 14 years, allowing sellers to expand their businesses, attract more customers, increase profit, and provide better customer service. Our experts cover all aspects of e-commerce services, including product research, listing creation/optimization,  marketing, branding, and product success.  If you want to take your online store to another level, our account managers and marketplace experts are prepared to help you.

Sprybit

IT Service Provider

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92, Titanium Plaza, Corporate Rd, Prahlad Nagar, Ahmedabad, Gujarat 380015, India, Ahmedabad

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11 - 50

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$100/hr

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$1,000 - $50,000

Located in the sprightly, huge city and the economic hub of the most affluent state in India, Ahmedabad, Gujarat, SpryBit is an IT consultation and solution provider which is home to some of the best skilled technical professionals in the industry. We offer services like Custom Website Design, UI/UX Designs, Mobile Application Development (both Android and ios based), E-commerce Development, Custom PHP Development, CMS based website Development, MYOB Integration, Automation Testing Services and many more. At SpryBit, our team of professionals puts their hardships into developing a unique, eye-catching web design; we introduce mobile applications suitably customized as per the client’s requirements; and we pinch out an eminent e-commerce tool for the client’s business dealing transactions, totally risk-free.

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What is meant by a PPC service?

To understand what a PPC agency does and its services, let us first understand what PPC means. PPC or Pay-per-click is a model of internet advertising where the advertiser has to pay the search engine or site a certain amount of fixed fee every time a user/visitor clicks on their advertisement. Simply put, the advertiser has to pay only when a user clicks on their advertisement. An example of PPC advertising is search engine advertising, the most popular form of PPC advertising. Advertisers bid for ad placement in search engine advertising, typically through sponsored links via search engines such as Bing or Google. Essentially, the PPC advertising model is a way of buying visits to an advertiser's site rather than organic visits. So why is PPC advertising on the rise, and what are the reasons behind its immense popularity with advertisers?

With digital marketing becoming extremely popular daily, more companies are jumping on the digital advertising bandwagon. It has led to mushrooming of advertisements for products and services to which internet users are exposed. This increased level of competition in the digital advertising medium has led to the need for a more effective and targeted manner of reaching out to potential customers. It is where pay-per-click comes in. So, what are the benefits of PPC advertising and the reasons behind its immense popularity?

Implementing the pay-per-click model of digital marketing has a multitude of benefits, namely,

  • Cost effective: PPC advertising is one of the most cost-effective digital marketing models. In this model, advertisers only pay for clicks instead of reach or ad impressions making the return on investment high. Also, since it gives the clients complete control over the ad placements and targeting, it provides better control over the budget.
  • Instant Results: Even though there are several methods of digital marketing to target and draw customers to a website, the PPC model is one of the most effective in terms of the time taken to deliver results. Implementing pay-per-click can fetch instantaneous results, unlike SEO methods, which are more of a long-term project.
  • High ROI:  ROI is high for PPC advertising since this model targets customers who are actively searching for that product or service. For instance, if the cost of paying for a particular click is $5 and the customer purchases $100, the company sees a positive ROI.

So, what is the role of a PPC agency, and how do they help in a PPC advertising campaign?

A PPC management agency will implement and look after the whole PPC ad campaign for their clients. The role of a PPC agency can be broadly divided into three steps,

  • Setting up the campaign: The first and key step is to set up the campaign properly. The agency must understand its client's business goals, requirements, and target audience. The setting up process will involve budgeting, keyword research, audience demographic targeting, conversion tracking, bid strategies, AD placements, dynamic ad targets, landing page, setting up KPI parameters to track the performance, etc.
  • Monitoring: Once the PPC campaign has been set up and launched, the next step is monitoring the campaign to ensure no glitches.
  • Reporting: One of the PPC management service's crucial responsibilities is reporting on the ad campaign to the client. Reports are prepared and customized based on the pre-decided KPIs and regularly delivered to the clients so the client can track the campaign.
  • Campaign Optimization: Another primary responsibility of the PPC management service is optimization. It involves actively monitoring the campaign and making necessary changes to make it more effective and improve performance.

What are the top signs that you need to hire a PPC agency?

The key indications that it is time to hire a top PPC agency to take charge and implement your PPC campaign are,

  • Current PPC strategy is not yielding results: If your current in-house strategy is underperforming or does not yield the desired results, it may be time to outsource the PPC campaign to a professional PPC management agency. They can help streamline the campaign and make it more effective.
  • Lack of resources: If your company does not have the time or the resources to hire and train PPC campaign experts or if it is not viable to have an in-house PPC campaign team, then hiring a PPC agency will be the right answer.
  • Increase in advertising budget: An increase in the marketing budget does not guarantee better growth or leads for a campaign. The key is to ensure that the funding is allocated and spent efficiently. And this can be done with the help of a professional PPC ad agency.
  • Rebranding: If your company is looking to rebrand or reposition itself in the market or launch a new line of products and services, it may be the right time to hire a PPC service company to help fetch better results.
  • Increase in competition: If there is increased competition in your domain or sector and a flurry of new entrants, it will be wise to hire a PPC agency to help consolidate your company's position by bettering your PPC strategy.

Hiring a top PPC advertising agency is a huge decision given that it involves spending a significant portion of your marketing budget on it; however, hiring a top PPC agency can also help do wonders for your firm.

What are the benefits of hiring a PPC marketing agency?

Going with an experienced and top PPC marketing company to handle your PPC campaign can bring several benefits apart from a well-strategized and curated PPC campaign. Some of the benefits are,

  • Experience and Skills: By hiring a top PPC agency, you get to work with experienced PPC experts with the relevant skills, experience, and years of experience and expertise required to pull off a PPC campaign.
  • Optimization of time:  Hiring a PPC agency to handle your ad campaign instead of doing it in-house can help you save a lot of man-hours and resources. PPC campaigns must be constantly monitored and optimized in terms of updating the keywords or changing the placement of ads. Outsourcing this to an external agency can help you save a lot of time and resources.
  • Result driven: Deciding to do the PPC campaign in-house with your company's team may involve a lot of trial and error, resulting in an underutilization of resources. Opting to go with an experienced PPC company can help solve this problem.
  • Scalability Factor: One of the most significant advantages of hiring a PPC agency is that you can scale up or scale down your ad campaign according to the needs and requirements of your business. It may not be feasible if you do it with an in-house team.
  • Focus on core business: Outsourcing the PPC ad campaign can help you and your company focus on your core business activities and strategies.

Key points to keep in mind before hiring a PPC consultant

Hiring a PPC consultant to implement and manage your PPC ad campaign is a huge decision. Here are some of the tips and pointers to keep in mind before you hire a consultant,

  • The Profile of the Agency: Factors such as the number of years the agency has been in business, their clients, their team, and their qualifications and experience are also important factors to be considered.
  • Success stories: It is essential to consider if the agency has worked with clients and projects similar to yours and the outcomes. Client testimonials and reviews are crucial aspects to be taken note of.
  • Services offered: Clients should clearly understand the services the agency provides before entering into a contractual agreement. In addition, it is necessary to understand the strategy the company will undertake and the allocation of budget and resources.
  • Tools & Technologies used:  It is essential to ensure that the agency of your choice is using the latest tools, methods, and technologies to implement and run your PPC campaign.
  • Advanced Quote: Cost is an essential factor that needs to be considered before making any key business decision. It is always wise to go with a PPC agency that provides you with a quote in advance and a breakup of the quote, if possible so that it is easier for you to make decisions in the future.

Hiring the best pay-per-click that suits your needs and requirements can play a huge role in deciding whether your PPC campaign succeeds. Therefore, it is crucial to take into consideration these factors before going ahead with the decision.

Estimating the cost of your PPC campaign

The cost of hiring a top PPC agency to implement and run your pay-per-click campaign will depend upon several factors. For example, the determining factors of the price could be the nature and complexity of the project, the size of your company, the experience, and expertise of the agency and the team working on the project, the duration of the campaign, goals, and the KPIs of the project amongst other factors.

The billing structure can also vary depending from agency to agency. While some PPC agencies bill on an hourly basis, some do it monthly, whereas some companies charge a lump sum on a project basis. Finding a company whose billing structure works well with your finances is essential. The average rate charged by a PPC agency in the US is around $152 per hour, while medium and small enterprises spend about $ 9000 -$ 10,000 monthly to run a PPC campaign. With cost always being an important determinant, it is important to consider the factors that affect the overall cost of the campaign.

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