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Top PPC Companies | 2024

With the digital advertising space becoming more and more popular with businesses, the competition to grab the attention of internet users has also drastically increased. Hence nowadays, there is a need for a more nuanced and targeted method of attracting viewers to the company’s website and generating leads. And that’s where the PPC model of internet marketing or pay-per-click model comes in. The PPC model helps focus our resources on solid leads and helps increase the return on investment on your marketing campaign. With many advantages, the pay-per-click advertising model is fast becoming one of the most popular digital marketing methods.

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Best PPC Companies | Top Pay Per Click Agencies

Caticx Technology

IT Consultant in Dubai

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Suit 903, City Tower 2 Sheikh Zayed Road, Dubai, UAE, Dubai

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1 - 25

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$50/hr

Inside Service Listing

$1+

Caticx Technology, stands as a trusted and versatile partner in the digital realm, offering an extensive range of services to bolster businesses in an ever-evolving digital landscape. Our core expertise lies in critical IT services, notably robust IT security services, ensuring your organization's protection in a constantly evolving cyber threat environment. Additionally, our IT consulting services provide customized strategies to optimize your IT infrastructure, streamlining operations for maximum efficiency. Beyond our core IT offerings, Caticx Technology excels in meeting diverse digital needs for businesses in Dubai and beyond. Our branding services empower businesses to craft a compelling and memorable brand identity, a vital aspect of thriving in a competitive market. Leveraging a profound comprehension of the nuances within digital marketing, we provide a comprehensive range of services encompassing digital marketing, Social Media Marketing (SMM), and SEO solutions to elevate online visibility and foster increased engagement. Furthermore, our expertise extends to web presence through website design and web development services, creating visually appealing, user-friendly websites that leave a lasting impression and drive growth.

codegama

code of conduct

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CodeGama LLP Novel Tech Park, 2nd Floor #46/4, Kudlu Gate,Hosur Rd, HSR Extension, Bengaluru Karnataka, Bengaluru

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30 - 45

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$50/hr

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$500 - $10,000

Enhance your online presence with custom solutions by our expert developers. From concept to launch, we bring your vision to life.

Codesy Consulting

Developing and Designing the Digital World

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0.0 (0 Reviews)

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Williamstown Township, 2222 W Grand River Ave, Okemos, MI, Okemos

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100+

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$$140/hr

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$5,000+

Codesy Consulting comprises an exclusive group of top-tier software developers, UI/UX designers, DevOps Engineers, and project managers from around the world. Prominent companies enlist the services of Codesy Consulting's developers to spearhead their most vital projects.

CodExtreme Software Solutions

For Extreme WEB | MOBILE Experience

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0.0 (0 Reviews)

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1st floor, Kallada space, Polasseri Rd, PJ Antony Rd, Palarivattom, Kochi, Kerala 682025, Ernakulam

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5 - 15

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$100/hr

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$10,000 - $50,000

We offer complete digital Marketing and Web development services for startups to  top level businesses.

Codezee Solutions

We turn your ideas into Reality

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0.0 (0 Reviews)

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406, Dhara Arcade, Satellite Road, Nr. Lajamani Chowk, Mota Varachha, Surat

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50 - 249

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$50/hr

Inside Service Listing

$5,000+

Codezee Solutions is a leading IT solutions provider headquartered in Surat, India. This organization has converted various industries with adept services, including small enterprises, startups, MNCs and even mid-size companies. Their visions and clarity for work have led Codezee Solutions to become a top IT company in India & USA for delivering various industry-led mobility solutions. This IT company in Surat has been offering quality services in web development, UI UX development, software development and mobile app development. They have a remarkable portfolio, with 12+ years of proficiency; they have offered services to 220+ Fortune companies globally. Their R&D team shines brightly and has a strong base of knowledge to serve clients from different domains and give them the best IT services and solutions.

Codup

Simple Solutions to Complex Problems

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0.0 (0 Reviews)

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7322 Southwest Fwy Suite #1-1132, Houston

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150 - 200

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$100/hr

Inside Service Listing

$10,000+

We are an award-winning software development company with 100+ developers, QA engineers, and business experts who all work together to make your project a success. With 10 years of expertise and 1500+ projects under our belt, we’ve efficient processes in place that allow us to consistently get the job done right, on time, and within budget. Our team has won 3 consecutive Clutch awards and consistent 5-star ratings from clients. We’ve been trusted by leading global brands like Unilever, Dyson, Steelcase, Stitch Fix, Harrods, and more. Why Work With Us? 100+ developers, QAs, and technology experts on our team Effective communication Agile project management processes Flexible pricing models Proficient in English Time-zone Aligned Our Achievements 5-star reviews from 1500+ clients 3 Clutch Awards Increased revenues and efficiencies for clients Our Tech Expertise: MEAN/MERN LAMP/WAMP PHP/LARAVEL AWS WordPress Our Services:  Software Development Product Development MVP Development Enterprise Software Development eCommerce Development Mobile App Development Web App Development Engagement Models: Staff Augmentation Time and Material Retainers Dedicated Teams Fixed Price At Codup, our biggest motivation is to create value for our clients and partners - and in the process, for ourselves too! We do this by creating mutually beneficial relationships that last years and allow us to grow together with the people for whom we work. Looking for a team that is highly skilled, punctual, and communicates with you throughout the process? Please get in touch.

Colure Media

advertising agency, marketing agency new york

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0.0 (0 Reviews)

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62 Greene St 2nd floor,, New York

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10+

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$500/hr

Inside Service Listing

$110+

Colure Media is an NYC-based advertising & marketing firm launched in 2012. We offer mobile marketing, search engine optimization, search engine marketing, social media marketing, and mobile & web development services.

Cram Digital Marketers

digital creative power

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0.0 (0 Reviews)

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Garnet building lekki lagos, Lagos

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19+

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$50/hr

Inside Service Listing

$1,000+

Cram digital Marketers is a dedicated team of digital marketing specialists that helps you grow your business through services like SEO, google ads, facebooks ads, youtube ads, google business profile, social media management, content writing, blogging etc. We’ve been in the marketing industry for many years but have a specific focus on digital marketing.

Cranai Infotech LLP

Occupy your market mindspace with Cranai

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0.0 (0 Reviews)

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311 Time Square, near Balaji hall circle, 150 Feet Ring road,, Rajkot

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11 - 49

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$15-49/hr

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$1,000 - $100,000

Cranai is a complete One Stop Shop Business Solution offering a wide-going set-up of IT Business Solutions to an overall client base. Since the time our presentation, we have been outfitted with the solitary various leveled rule – To improve the efficiencies of our client’s associations by withdrawing their elevating and potential close by freedom of overhauled results. We clutch extended lengths of Professional Experience and Expertise. Over these various years, we have synergized our primary inclination with our adroit, careful, and clever region understanding in the middle current fortes. We are giving our heart a shot to take out the budgetary bars for a wide scope of associations paying little mind to it is a little degree, mid-scale business, or even a Multi-National Business.

Creactive, Inc.

Powered By Small Businesses

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16541 Gothard Street, Suite 108, Huntington Beach

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10 - 49

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$50/hr

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$1,000+

In order to level the playing field when it comes to digital marketing and search engine optimization, Creactive works with small businesses. From $500 to $25,000 a month, we have created packages that are reasonably priced to fit almost any spending limit.

Cubic Digital Inc.

We Work for Your Success

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0.0 (0 Reviews)

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5, Jack Monkman Cres, Markham

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9+

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$50/hr

Inside Service Listing

$1,000+

Cubic Digital is the leading digital marketing agency in Toronto believing in building world-class digital experience for clients across the globe. We are known to provide our clients with the utmost satisfaction when it comes to reaching their business objectives by generating business leads through their website. We offer top digital marketing services along with web design and development services. At Cubic Digital we provide the best in class SEO, SEM, SMM, Content Marketing, PPC, Web Designing & Development service at an affordable rate.

CWS Technology

Best Software Development Company

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Unit No. 418, Tower B, Spaze Egde Sector-47, Sohna Road, Gurugram, Haryana-122002, Gurugram

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50+

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$20$/hr

Inside Service Listing

$1,000+

CWS Technology, a well-known software company headquartered in India, specializes in providing cutting-edge solutions in web development and software services. With a focus on innovation and quality, we cater to diverse global clients, ensuring their digital needs are met with excellence and reliability

Daydreamsoft LLP

Client Centric Innovative Mobile and Web Solutions

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408(4TH FLOOR), MARVELLA BUSINESS HUB, PAL HAZIRA ROAD, PAL RD, OPP. ANNAPURNA TEMPLE, ADAJAN GAM, ADAJAN, SURAT, GUJARAT 395009, INDIA Surat, India, Surat

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50 - 249

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$25/hr

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$1,000+

Daydreamsoft is a well-known IT company in Surat that stands out with having expertise in mobile app development, UI/UX design, web development and mobile game development. They have been delivering the best IT solution worldwide since 2018, with a team of developers, experienced in various fields, like food, banking, finance, education, travel, hospitality and many more. Their ideology is all about transparency and practicing a proper development process like a style guide, development, testing, deployment, maintenance, and launch. In the past year, they have built strong bonds and partnerships with organizations like Travel daily media, Mysunless, and Ingenious. The good thing about this company which makes them unique is that they have given a platform and vision to 200+ startups and helped them build their website, apps etc.

Decoro Software Solutions

We know software

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0.0 (0 Reviews)

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G202, Wellington Heights, TDI City, Sector 117, Mohali, Chandigarh

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1 - 50

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$25/hr

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$15,000 - $100,000

We are a team of experts who are ready to offer 360 business solutions to all types of business. Our team has dedicated experts who can deal with any industry needs. We are dealing in industries such as the Healthcare industry, enabling Banking and Financial services and many more. Our goal is to help the business to grow with the best strategy to make them stand out in this competitive world.

DELTA WEB DEVELOPERS

We Transform Businesses from Alpha(?) to Omega(?)

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0.0 (0 Reviews)

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G-14, Gitanjali Bldg., Gr Flr.,, Near Radio Club, Colaba, Mumbai

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5+

Inside Service Listing

$25/hr

Inside Service Listing

$5,000+

DevnDesigns

web designs services

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0.0 (0 Reviews)

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ABBOTT, TEXAS, Austin

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11 - 20

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$10/hr

Inside Service Listing

$1,000 - $2,000

We are the leading website design company in  Pakistan which offers a wide range of services to our clients that include website designing, website development, mobile app development, software development, graphic designing, SEO, and much more. Our experienced team of web designers and developers aims to create user-friendly, fast, and premium website solutions to strengthen your brand’s online presence. We understand that a creative and high-performance website greatly contributes to enhancing your brand’s visibility. That is why our website development company ensures to create state-of-the-art and advanced web designs that give your business a competitive edge. 

Digadvertiser

Capturing Attention, Rocking Revenues!

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0.0 (0 Reviews)

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16th Floor, Tower-D, Unitech Cyber Park, Sector-39, Gurugram - 122001, Gurgaon

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10 - 50

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$$15/hr

Inside Service Listing

$15 - $51

DigAdvertiser is a leading digital marketing company based in India, specializing in a wide range of services tailored to meet the diverse needs of businesses in today's digital landscape. Our comprehensive suite of offerings includes: 1. **Ecommerce Development**: Crafting robust and scalable ecommerce solutions to elevate online businesses. 2. **Mobile App Development**: Designing and developing innovative mobile applications for Android and iOS platforms. 3. **Web Development**: Building dynamic and responsive websites that captivate audiences and drive engagement. 4. **Web Design**: Creating visually stunning and user-friendly web designs that enhance brand identity and user experience. 5. **Digital Marketing Agencies**: Providing strategic digital marketing solutions to help businesses achieve their growth objectives. 6. **SEO**: Implementing effective search engine optimization strategies to boost online visibility and drive organic traffic. 7. **IT Services Companies**: Offering comprehensive IT services to support businesses in their digital endeavors. 8. **Shopify Developers**: Specializing in Shopify development to empower ecommerce businesses with tailored solutions. 9. **PPC**: Managing pay-per-click campaigns to maximize ROI and drive targeted traffic to websites. 10. **Social Media Marketing**: Leveraging social media platforms to increase brand awareness, engagement, and conversions. 11. **Conversion Rate Optimization**: Optimizing websites and marketing strategies to improve conversion rates and drive revenue growth. 12. **Content Marketing**: Creating compelling and relevant content to attract, engage, and retain target audiences. 13. **eCommerce Marketing Agencies**: Providing specialized marketing services to ecommerce businesses for accelerated growth. 14. **B2B Website Design**: Designing professional and intuitive websites tailored for B2B interactions and transactions. 15. **Small Business Website Design**: Developing affordable and impactful websites for small businesses to establish a strong online presence. 16. **Wordpress Development**: Harnessing the power of WordPress to create customizable and feature-rich websites. 17. **Node.js Development, Angular.js Development, React.js Development, Vue.js Development**: Expertise in modern JavaScript frameworks for dynamic and interactive web applications. 18. **eCommerce Web Design**: Designing visually appealing and conversion-focused ecommerce websites to drive sales. 19. **Small Business eCommerce Development**: Empowering small businesses with scalable and efficient ecommerce solutions. 20. **eCommerce App Development**: Building intuitive and feature-rich ecommerce mobile applications to enhance customer experience and drive sales. 21. **Android App Development, iOS App Development**: Developing high-quality mobile applications for Android and iOS platforms. 22. **Top Enterprise Mobile App Development Companies**: Offering enterprise-grade mobile app development services to meet the needs of large corporations. 23. **App Marketing**: Strategizing and executing comprehensive marketing campaigns to promote mobile applications and drive downloads. 24. **Search Engine Marketing**: Managing SEM campaigns to increase visibility and drive targeted traffic through paid search advertising. 25. **Digital Advertising**: Leveraging various digital channels for targeted advertising to reach the right audience at the right time. 26. **B2B Digital Marketing**: Tailoring digital marketing strategies to address the unique needs and challenges of B2B companies. 27. **Digital Marketing For Startups**: Providing specialized digital marketing services to support startups in gaining traction and growth. 28. **Small Business Digital Marketing**: Offering cost-effective digital marketing solutions tailored for small businesses. 29. **Email Marketing**: Designing and executing email campaigns to nurture leads, drive conversions, and foster customer loyalty. 30. **Small Business SEO, SEO Consultants, Enterprise SEO, eCommerce SEO, Local SEO**: Offering a range of SEO services to improve online visibility and drive organic traffic. 31. **Google Adwords, Facebook Marketing, Instagram Marketing**: Managing advertising campaigns on leading platforms to reach target audiences and drive conversions. 32. **PHP Development, .Net Development**: Expertise in PHP and .Net development for building robust and scalable web applications. At DigAdvertiser, we are committed to delivering exceptional results and driving measurable success for our clients through our comprehensive range of digital marketing services. With a focus on innovation, creativity, and excellence, we strive to be a trusted partner in our clients' digital journeys.

DIGITA WORLDWIDE

#1Digital Marketing Agency – Top Notch Digital Transformation Solutions – Web Design

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0.0 (0 Reviews)

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Dubai Digital Park, Building A2, Dubai, UAE, Dubai

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20 - 40

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$90/hr

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$500+

#1 Digital marketing and transformation agency provides top-notch solutions in many areas, including web design and mobile apps development, E-Commerce, digital marketing, digitization and automation.

Digital Agency Reseller

White Label Digital Marketing Agency

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0.0 (0 Reviews)

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Noida, UP, India, Noida

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200+

Inside Service Listing

$50/hr

Inside Service Listing

$100 - $100

We at Digital Agency Reseller, a Digital marketing agency utilize a flexible and dynamic approach to delivering a broad range of innovative and cost-effective solutions in digital marketing, Development, and Web Design services. We work closely with the client and need to bring results within a specified time frame. Digital Agency Reseller takes a comprehensive way out to maximize online exposure, improve customer attainment, and help businesses increase revenues and profits. We offer an array of services- Outsource digital marketing services, SEO Services, SMO, Website Design & Development Content Writing Online Reputation Management Pay Per Click Exceeding client satisfaction has always been the first priority for Digital Agency Reseller, the best white label digital marketing agency and we believe in ethics and the strong relationship with our customers above anything else Our goal is to keep you ahead of the competition by offering simple, customized yet effective solutions.

Digital Guider

Digital Marketing Agency

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0.0 (0 Reviews)

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30 N. GOULD ST, SUITE 6573 SHERIDAN, WY, Sheridan

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201 - 500

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$20/hr

Inside Service Listing

$500 - $1,800

In the United States, many businesses compete for the title of “Best SEO Company in USA.” However, only a few companies are able to deliver exceptional SEO expertise and result-oriented strategies consistently. Digital Guider is one of the leading & most affordable SEO services providers in the USA. We leverage our extensive experience in SEO to generate organic business traffic. 

Digital Nomads HQ

We are dedicated to elevating brands by delivering innovative solutions that captivate and engage consumers.

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0.0 (0 Reviews)

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3/2 Akeringa Place, Sunshine Coast

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10 - 15

Inside Service Listing

$150/hr

Inside Service Listing

$1,000 - $100,000

Digital Nomads HQ collaborates with our clients to ensure the very best performance from all their online platforms within the context of their business goals and objectives.

Digital Third Coast

Making a Measurable Difference

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2540 W North Ave, Chicago

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10 - 49

Inside Service Listing

$150/hr

Inside Service Listing

$10,000+

DTC is a leading Chicago based digital marketing agency specializing in SEO, Paid Media, and Digital PR solutions. Their strong commitment to long-term client relationships and client profitability has helped this digital marketing agency grow steadily since the beginning. They’ve developed custom plans for 300+ clients that fit their unique business, industry, audience, and company-specific goals. These relationships are central to our work and our core values.

Digital TLJ

Increase your Digital Presence

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TULJA HOUSE, Opposite Goyal Complex, Sandesh Press Road, Bodakdev, Ahmedabad

Inside Service Listing

2 - 9

Inside Service Listing

$25/hr

Inside Service Listing

$1,000+

A full-service digital advertising agency, DIGITAL TLJ provides solutions for several facets of digital marketing, including online reputation management (ORM), mobile marketing, Pay Per Click (PPC), and search engine optimization (SEO) services. We are a trusted source of advice for businesses and brands engaged in a variety of endeavours. We organise smart online wars as a web-based social networking company. We also execute and manage these battles. We will make sure that your message reaches the right audience at the right moment with the help of our creative content marketing strategy.We distinguish ourselves by being organised at this point, adaptive, and nimble without sacrificing responsibility. We are a lot of beautiful folks who think and breathe technology.

Digiturnal

Think Digital.Think Digiturnal

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Al Malakiya Clinic Building, Gate 1, Office F7, Salwa Road, Doha

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10 - 49

Inside Service Listing

$150/hr

Inside Service Listing

$1,000+

Digiturnal was created in early 2019 with the goal of being the world’s leading provider of efficient information systems led by Middle Eastern expertise. The web design and development team is committed to assisting individuals and businesses with cutting-edge solutions. Offer high-quality web solutions for both web and mobile platforms. Digiturnal values the entire process, and clients enjoy working with us since we are completely transparent and dedicated to quality and the finer points.

Directive

Performance Marketing for Software Companies

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0.0 (0 Reviews)

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5281 California Ave #240, Irvine

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50 - 249

Inside Service Listing

$150/hr

Inside Service Listing

$10,000+

Directive is a California based online marketing agency for software companies. They Identify target audience and engage marketing channels which cater the most to the target audience. With their deep experience in B2B and B2C software, they have designed unique marketing strategies ensuring success and brand recognition. Their expert team of digital marketers helps and supports growing your businesses to establish a footprint in the digital world and create more brand awareness and engagement.

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What is meant by a PPC service?

To understand what a PPC agency does and its services, let us first understand what PPC means. PPC or Pay-per-click is a model of internet advertising where the advertiser has to pay the search engine or site a certain amount of fixed fee every time a user/visitor clicks on their advertisement. Simply put, the advertiser has to pay only when a user clicks on their advertisement. An example of PPC advertising is search engine advertising, the most popular form of PPC advertising. Advertisers bid for ad placement in search engine advertising, typically through sponsored links via search engines such as Bing or Google. Essentially, the PPC advertising model is a way of buying visits to an advertiser's site rather than organic visits. So why is PPC advertising on the rise, and what are the reasons behind its immense popularity with advertisers?

With digital marketing becoming extremely popular daily, more companies are jumping on the digital advertising bandwagon. It has led to mushrooming of advertisements for products and services to which internet users are exposed. This increased level of competition in the digital advertising medium has led to the need for a more effective and targeted manner of reaching out to potential customers. It is where pay-per-click comes in. So, what are the benefits of PPC advertising and the reasons behind its immense popularity?

Implementing the pay-per-click model of digital marketing has a multitude of benefits, namely,

  • Cost effective: PPC advertising is one of the most cost-effective digital marketing models. In this model, advertisers only pay for clicks instead of reach or ad impressions making the return on investment high. Also, since it gives the clients complete control over the ad placements and targeting, it provides better control over the budget.
  • Instant Results: Even though there are several methods of digital marketing to target and draw customers to a website, the PPC model is one of the most effective in terms of the time taken to deliver results. Implementing pay-per-click can fetch instantaneous results, unlike SEO methods, which are more of a long-term project.
  • High ROI:  ROI is high for PPC advertising since this model targets customers who are actively searching for that product or service. For instance, if the cost of paying for a particular click is $5 and the customer purchases $100, the company sees a positive ROI.

So, what is the role of a PPC agency, and how do they help in a PPC advertising campaign?

A PPC management agency will implement and look after the whole PPC ad campaign for their clients. The role of a PPC agency can be broadly divided into three steps,

  • Setting up the campaign: The first and key step is to set up the campaign properly. The agency must understand its client's business goals, requirements, and target audience. The setting up process will involve budgeting, keyword research, audience demographic targeting, conversion tracking, bid strategies, AD placements, dynamic ad targets, landing page, setting up KPI parameters to track the performance, etc.
  • Monitoring: Once the PPC campaign has been set up and launched, the next step is monitoring the campaign to ensure no glitches.
  • Reporting: One of the PPC management service's crucial responsibilities is reporting on the ad campaign to the client. Reports are prepared and customized based on the pre-decided KPIs and regularly delivered to the clients so the client can track the campaign.
  • Campaign Optimization: Another primary responsibility of the PPC management service is optimization. It involves actively monitoring the campaign and making necessary changes to make it more effective and improve performance.

What are the top signs that you need to hire a PPC agency?

The key indications that it is time to hire a top PPC agency to take charge and implement your PPC campaign are,

  • Current PPC strategy is not yielding results: If your current in-house strategy is underperforming or does not yield the desired results, it may be time to outsource the PPC campaign to a professional PPC management agency. They can help streamline the campaign and make it more effective.
  • Lack of resources: If your company does not have the time or the resources to hire and train PPC campaign experts or if it is not viable to have an in-house PPC campaign team, then hiring a PPC agency will be the right answer.
  • Increase in advertising budget: An increase in the marketing budget does not guarantee better growth or leads for a campaign. The key is to ensure that the funding is allocated and spent efficiently. And this can be done with the help of a professional PPC ad agency.
  • Rebranding: If your company is looking to rebrand or reposition itself in the market or launch a new line of products and services, it may be the right time to hire a PPC service company to help fetch better results.
  • Increase in competition: If there is increased competition in your domain or sector and a flurry of new entrants, it will be wise to hire a PPC agency to help consolidate your company's position by bettering your PPC strategy.

Hiring a top PPC advertising agency is a huge decision given that it involves spending a significant portion of your marketing budget on it; however, hiring a top PPC agency can also help do wonders for your firm.

What are the benefits of hiring a PPC marketing agency?

Going with an experienced and top PPC marketing company to handle your PPC campaign can bring several benefits apart from a well-strategized and curated PPC campaign. Some of the benefits are,

  • Experience and Skills: By hiring a top PPC agency, you get to work with experienced PPC experts with the relevant skills, experience, and years of experience and expertise required to pull off a PPC campaign.
  • Optimization of time:  Hiring a PPC agency to handle your ad campaign instead of doing it in-house can help you save a lot of man-hours and resources. PPC campaigns must be constantly monitored and optimized in terms of updating the keywords or changing the placement of ads. Outsourcing this to an external agency can help you save a lot of time and resources.
  • Result driven: Deciding to do the PPC campaign in-house with your company's team may involve a lot of trial and error, resulting in an underutilization of resources. Opting to go with an experienced PPC company can help solve this problem.
  • Scalability Factor: One of the most significant advantages of hiring a PPC agency is that you can scale up or scale down your ad campaign according to the needs and requirements of your business. It may not be feasible if you do it with an in-house team.
  • Focus on core business: Outsourcing the PPC ad campaign can help you and your company focus on your core business activities and strategies.

Key points to keep in mind before hiring a PPC consultant

Hiring a PPC consultant to implement and manage your PPC ad campaign is a huge decision. Here are some of the tips and pointers to keep in mind before you hire a consultant,

  • The Profile of the Agency: Factors such as the number of years the agency has been in business, their clients, their team, and their qualifications and experience are also important factors to be considered.
  • Success stories: It is essential to consider if the agency has worked with clients and projects similar to yours and the outcomes. Client testimonials and reviews are crucial aspects to be taken note of.
  • Services offered: Clients should clearly understand the services the agency provides before entering into a contractual agreement. In addition, it is necessary to understand the strategy the company will undertake and the allocation of budget and resources.
  • Tools & Technologies used:  It is essential to ensure that the agency of your choice is using the latest tools, methods, and technologies to implement and run your PPC campaign.
  • Advanced Quote: Cost is an essential factor that needs to be considered before making any key business decision. It is always wise to go with a PPC agency that provides you with a quote in advance and a breakup of the quote, if possible so that it is easier for you to make decisions in the future.

Hiring the best pay-per-click that suits your needs and requirements can play a huge role in deciding whether your PPC campaign succeeds. Therefore, it is crucial to take into consideration these factors before going ahead with the decision.

Estimating the cost of your PPC campaign

The cost of hiring a top PPC agency to implement and run your pay-per-click campaign will depend upon several factors. For example, the determining factors of the price could be the nature and complexity of the project, the size of your company, the experience, and expertise of the agency and the team working on the project, the duration of the campaign, goals, and the KPIs of the project amongst other factors.

The billing structure can also vary depending from agency to agency. While some PPC agencies bill on an hourly basis, some do it monthly, whereas some companies charge a lump sum on a project basis. Finding a company whose billing structure works well with your finances is essential. The average rate charged by a PPC agency in the US is around $152 per hour, while medium and small enterprises spend about $ 9000 -$ 10,000 monthly to run a PPC campaign. With cost always being an important determinant, it is important to consider the factors that affect the overall cost of the campaign.

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