Top IT Services firms in Dubai | 2024

We are Magneto. A team of digital commerce experts working with manufacturers, wholesalers and retailers globally, turning ideas into unique customer & content-centric experiences, using a platform-agnostic approach. Since 2010, we have been architecting digital commerce solutions for our clients providing innovative solutions, managing delivery and accelerating the speed at which leading B2B, B2C, D2C and marketplace brands can scale with flexibility their online offerings. We empower enterprises with industry-leading composable commerce solutions through a range of partners which offer PIM, DAM, OMS, MDM, DEM, CRM, CX, omnichannel sales, and marketing business needs. We push ourselves. We push technology. And we push the boundaries of conventional commerce.

With its corporate headquarters in Guernsey (UK Channel Islands), Resolution IT is one of the few companies offering professional IT services in the UAE. It was founded in 2007. We are pro-active, specialised providers of managed services, support, and cutting-edge IT solutions. For maximum effectiveness, we offer customised business intelligence solutions. Regardless of the size of your company, our outsourced approach for IT services provides flexible, dynamic, and affordable IT solutions and support. Our highly educated and knowledgeable team has expertise in all company IT service areas and focuses on IT innovation for efficient working methods.

Our world is becoming more digitalized and interconnected. Unprecedented amounts of data are being produced by an increasing number of online devices. Data is what empowers people and businesses to advance toward prosperity. No matter where it is located or how it is accessible, ISIT's goal is to store and safeguard the digital information of people and businesses. We recognise that is the most valuable asset that needs to be stored, safeguarded and secured so lives of individuals and organisations may continue without disruption. This sense of purpose and mission is what motivates our organisation.

Dynamics Business Solutions (DBS) provides high quality of total Microsoft Business Solutions to small and mid-sized businesses. Our strategy broadens the scope of our offerings beyond the installation of software and applications to include full system integrations, custom development, consulting, training, and support. Our greatest asset is our team of devoted specialists, and we are all committed to carrying out our purpose of helping you achieve. We recognise the distinctiveness of your company and will work with you to implement the appropriate technology to enhance your operational, financial, and customer service procedures. We'll share best practises with you and suggest tested process changes based on our expertise working with hundreds of clients.

IAXServices is a Dynamics 365 Gold partner with Microsoft, distributing solution to hundreds of client all around the globe since 2003. With local presence in multiple countries including KSA, Lebanon, Jordan, Kuwait, Pakistan, and India, we have a healthy track record of exceptional implementation and after-sales support and maintenance. With the sole aim to become the best, most valuable service provider for Dynamics 365 in the locality of our operations, IAXServices is making leaps and bounds continuously by partnering up with major players in the business world.

Global IT Enterprise Application Services Company SAPCLE FZ LLC was established in 2011 and has its headquarters in Dubai, United Arab Emirates. It also has partners and sales offices in the US, Europe, the Middle East, Singapore, and Africa. The "Most Important Assets" are resources. SAPCLE places a strong emphasis on empowering each employee to advance our "Employee Entrepreneurship" mindset and increase the value of our brand through their Capabilities and Contributions.

Start your road toward digital transformation with Smaartt Excellence, a team that can help you turn your vision for digital transformation into a reality. By utilising the possibilities of artificial intelligence, robotic process automation, the internet of things, and salesforce Einstein, our Smaartt Enterprise CX framework enables your business to provide an unrivalled customer experience. 150+ Middle Eastern clients, a Middle Eastern headquarters in Dubai, United Arab Emirates, and activities in Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman

In order to help organisations become more cyber-resilient, Wattlecorp Cybersecurity Labs, a provider of cybersecurity solutions, specialises in cutting-edge cybersecurity products and services. Wattlecorp has the answer whether you need a quick security check-up, a thorough security review, or continuous cybersecurity support. We are a team of researchers, ethical hackers, and IT security professionals driven to find security weaknesses before cyber threat actors do. Whether you need a quick security check, a detailed security assessment, or continuous cybersecurity support, we help you defend your business from hackers.We at Wattlecorp have a solution. Together with your IT management team, we analyse, comprehend, and enhance your security posture at the moment. Our staff is qualified to offer you specialised security solutions based on your business strategy.

Sigma Telecom. Founded in 2003 to provide advanced telecommunication infrastructure services including; optimization, planning and drive testing.

As a leading provider of IT and telephone services, Vector Digital's distinctive business strategy combines a variety of cutting-edge IT and telecom services, knowledgeable technical employees, and a vast supply chain to give your organisation the degree of support it needs, whenever you need it. To assist you in implementing strategic technologies, vector technology practises bring extensive technological expertise in critical solution areas. You can find new solutions to reconcile shifting IT objectives and constrained resources with the help of our lifecycle and management services. With a highly qualified staff of engineers who can manage both large- and small-scale system constructions, we have excellent communication system potential. Kenya, Nigeria, Uganda, Ethiopia, Tanzania, Uganda, Ghana, Bahrain, Morocco, Egypt, Saudi Arabia, and Oman are just a few of the countries in the Middle East and Africa where we supply goods.

The greatest telecom, IT, and on-premise security solutions are available for your company with VDS Dubai. These solutions include cutting-edge goods that help your company meet the demands of contemporary technology while overcoming obstacles. We first assess your business infrastructure and your goals before prescribing you anything to meet your demands. These two examples demonstrate our excellence. We provide our clients with the most cutting-edge technology integration to enhance business applications. Regardless of the size or kind of the client, we offer a wide range of services. We can support your software and hardware platforms and guarantee timely resolution to issues during the day.

Communications Solutions are provided by IP Pbx Dubai for developing small and medium-sized organisations. We collaborate with the customer in mind, and our solutions are designed to make TELEPHONE SYSTEM / IP PBX deployments simple and give you access to capabilities that support business growth. Our sales engineers make sure that the IP PBX and IP communications platforms we offer are tailored to your needs and come in a variety of brands. Our top concern is making sure you succeed. Our organisation offers a full range of support services to help ensure that our telephony solution exceeds your expectations, whether you're a little business or a huge enterprise. We recognise that your business is serious business. We provide you the poshest telephone items available.

RSK Cyber Security is one of the best Cyber security Firms in London. We are the leading cyber security services company that uses services, consulting, and product knowledge to lower security risk across the board.  

Cybersecurity Dubai is a cutting-edge cybersecurity company that specializes in protecting businesses from online threats. We offer a full suite of cybersecurity services designed to keep your company's data and systems secure. Our services range from threat intelligence and penetration testing to disaster recovery planning and incident response. Our team of certified security professionals is dedicated to providing the highest level of protection for your business, using the latest technology and industry best practices. With Cyber Security Dubai, you can rest assured that your company's sensitive information is safe from cyber-attacks, data breaches, and other security incidents. Partner with us and experience peace of mind knowing your business is in good hands.

XbyteAnalytics is a premier provider of cutting-edge data analytics services, empowering businesses to unlock the full potential of their data. With a commitment to excellence and innovation, we specialize in delivering actionable insights that drive informed decision-making and foster sustainable growth. Our mission is to revolutionize the way businesses harness the power of data. We strive to empower organizations of all sizes to leverage data-driven strategies that optimize performance, enhance efficiency, and fuel innovation. What Sets Us Apart: Expertise: Our team of seasoned data scientists and analysts boasts extensive experience across diverse industries, enabling us to tailor solutions to meet each client's unique needs. Cutting-edge Technology: We leverage state-of-the-art technologies and advanced analytics techniques to extract valuable insights from complex datasets, delivering tangible results that propel our clients ahead of the competition. Customer-Centric Approach: We prioritize customer satisfaction and collaboration, working closely with clients to understand their goals and objectives and deliver customized solutions that exceed expectations. Integrity and Transparency: Integrity and transparency are at the core of everything we do. We operate with honesty, integrity, and professionalism, ensuring our clients have complete confidence in the accuracy and reliability of our insights. Our Services: Data Analysis and Interpretation: We specialize in analyzing large volumes of data to identify patterns, trends, and correlations, providing valuable insights that drive strategic decision-making. Predictive Analytics: Our predictive analytics solutions leverage machine learning algorithms to forecast future trends, anticipate customer behavior, and mitigate risks, enabling businesses to stay ahead of the curve. Data Visualization: We transform complex datasets into intuitive visualizations and interactive dashboards that facilitate understanding and enable stakeholders to make informed decisions quickly and effectively. Consulting and Advisory Services: Our team of experts provides comprehensive consulting and advisory services, guiding clients through every stage of the data analytics journey, from strategy development to implementation and optimization. Get in Touch: Ready to unlock the full potential of your data? Contact Xbyteanalytics today to learn how our cutting-edge analytics services can help your business thrive in the digital age. Let us be your partner in success!

ATOP COMPUTER SOLUTION LLC specializes in PC assembling, server installation, IT infra setup solutions, IT support, computer hardware & maintenance, computer networking solutions, firewall protection, website design and development, desktop software, ecommerce website design, application development, and online marketing.

From the creation and design of websites to specialized coding, social media marketing, SEO, and PPC. Many clients have been enabled to succeed online by our knowledgeable digital staff. Our more than 20 years of experience has allowed us to continuously reduce digital expenses and improve website returns on investment for companies.  

We offer the best IT Solutions and services to help solve IT issues that UAE businesses face today.

The all-in-one Platform to simplify and secure IT for companies. - Seamless employees IT on/offboarding and network performance monitoring - Global IT procurement solution for workforce spread locally and remotely - Manage, secure and protect all company devices and applications - Support employees with real-time IT helpdesk on Slack, Teams & WhatsApp - Reduce IT costs and save company cashflow with Swyt leasing solution Swyt makes IT Easy, Secure and Affordable.

We at TechMantra Global deliver strategic IT solutions and services that assist you in achieving the highest levels of security, efficiency, productivity, and reliability. Design and deploy complex IT Solutions with ease and perfection with TechMantra. We are committed to deliver innovative solutions for your dynamic business and technology requirements. Leave no stone unturned in this highly competitive world by choosing and adopting nothing but the best IT Solutions that will definitely reduce costs and boost productivity for you. TechMantra specializes in Technology Consulting and Outsourcing of skilled resources for enterprises in India, UAE and the Gulf countries. Choose Quality, Choose TechMantra.

At TechAid IT Services Dubai, we are committed to empowering businesses with comprehensive IT solutions tailored to meet modern-day technology needs. Whether you're a startup looking for IT support or an established company in need of enhanced cyber security, our expert team is here to provide reliable, efficient, and innovative services dedicated to your success. Our Expertise: We specialize in helping businesses operate seamlessly by offering the following services: IT Support & Outsourcing: Ensure uninterrupted operations with on-demand support and outsourcing solutions. IT Consultancy: Leverage expert advice to develop a scalable and cost-effective IT infrastructure. Cyber Security & Data Protection: Protect sensitive data and safeguard your business against cyber threats. Home IT Services: Providing seamless tech support for residential IT needs. New Company IT Services: From the ground up, we help startups and new businesses establish robust IT frameworks. Remote IT Support: Enjoy uninterrupted assistance, no matter where you are located. IT Managed Services: Focus on your core business while we manage and optimize your IT operations. IT Staff Augmentation: Scale your IT team quickly and efficiently with our qualified experts.

Our Solidity Smart Contract Audit company is quite new. We offer both automated and manual smart contract audits with an emphasis on line-by-line examination. Our security team is well-versed in high-load systems and security issues for contemporary Web 3.0 businesses. We participate in several CTFs, open and closed tournaments, and are always learning new things.

LeverX is an international company and a global system integrator that specializes in SAP implementation and customization. For over 20 years, it has been sustaining a reliable and reputable partnership with SAP. LeverX's deep expertise is based on successful cooperation with SAP as a Preferred Vendor since 2004. As an SAP Gold Partner and Global Strategic Supplier, the company helps companies leverage investments in SAP solutions.    LeverX has delivered over 950 successful projects for 800+ customers. The key industries include manufacturing, automotive, telecommunications, healthcare, transportation, retail, financial services, etc.

Rewterz offers comprehensive cybersecurity services, ensuring a holistic approach to security measures. They provide comprehensive solutions for IT information protection, ensuring data breaches are minimized. Rewterz experts use advanced R&D knowledge and big-data security analytics technologies to create next-generation analytics solutions. Their services include VAPT-assessments, strategic services, security architecture design, performance management, security maturity assessment, threat landscape assessment, security awareness training, and response services. Solutions include SIRP, CrowdStrike, Trellix, RSA, Elastic, IBM, Microsoft, Splunk, Tenable, Trend Micro, and Fortinet.

Crimson Technologies is an IT Services and Solutions company situated in Dubai. We service the entire UAE and focus on providing premium Managed IT Support, Services, Solutions, and Products at your door-step at cost-efficient prices. We provide tailored solutions to businesses of all sizes and to homeowners.

We help you get qualified Leads with Digital marketing Services such as - Google Ads, Facebook & Instagram Ads, SMS & Email Marketing. Call +97150 3047470

We provide the best-in-class software solutions across a wide range of industries such as Manufacturing, Hospitality, FMCG, Education, Facility Management, Banking & Financials, Insurance and Retail. Our team of experts are dedicated in delivering customized software solutions to meet your unique needs. With our expertise and cutting-edge technology we help companies in  streamlining their businesses, simplfying processes, enhancing productivity and achieving their goals.

Smartfish is a Branding and Digital Marketing Agency providing services like Branding and Advertising, Website Design and Web Development, Digital Marketing, SEO, Social Media, Graphic Design, Packaging Design, Logo Design in Ahmedabad, India.  

Aundigital.ae stands at the forefront of web design excellence, offering bespoke solutions to businesses seeking a compelling online presence. As a leading web design agency, we blend creativity, functionality, and cutting-edge technology to deliver websites that not only captivate audiences but also drive results.

WE ARE NOVASOFT Novasoft is a preferred business application & IT solution partner for global businesses. We focus on digital transformation by delivering value to the organization through business application, cloud & analytics. We are Microsoft & LS Retail Partner working extensively in implementing Microsoft Dynamics business applications, LS Retail, Power BI, Power automate and Azure.

NovoBytes® is a one-stop shop for all your IT and ICT needs, Novobytes Expert IT Services Company in Dubai offers comprehensive solutions from infrastructure design and development to managed services, outsourcing, cybersecurity, cloud solutions, backup & recovery, and software & application development. Headquartered in Dubai, UAE, we've expanded across the Gulf region (GCC) to serve clients in Qatar and Saudi Arabia.  

Beyond Eris Solutions, based in Dubai, is a forward-thinking software development firm with a strong focus on AI and automation. We are passionate about driving global digital transformation by integrating the latest intelligent technologies into business processes. Our goal is to help businesses navigate and thrive in today’s fast-paced, competitive environment by providing them with the tools and strategies they need to stay ahead. Our range of services is designed to meet the diverse needs of our clients. We offer AI Transformation, where we support businesses from the development of AI-driven solutions through to ongoing maintenance. This includes everything from automation and machine learning to natural language processing, computer vision, chatbots, and neural networks. We also specialize in AI Automation, helping companies streamline their operations, boost efficiency, and cut costs. Our Digital Transformation services are tailored to help businesses embrace and integrate new technologies that drive growth and innovation. Beyond this, we offer niche solutions such as Travel Tech, which enhances hotel and flight booking experiences, and HR Tech, which modernizes human resource management. For businesses with unique challenges, we provide Custom Software Development, creating high-performance solutions that are tailored to specific industry needs.

Extern Labs is one of the fastest-growing IT companies in the USA, Dubai, and India that provides web, mobile, and embedded development solutions. We at Extern Labs, Help Globalize businesses by using digital ways to empower the business ecosystem to reach all-new heights.  We use most advanced technologies like Javascript, Rust, Python, Ruby, and Dart, as well as popular frameworks like ReactJs, VueJs, NodeJs, Angular, Django, Flutter, Flask, and others. We also create apps for the iPhone, Android, and tablets (both native applications as well as cross-platform technologies such as React Native). At Extern Labs, quality assurance is an essential component of all business activities. We strictly adhere to our time-tested procedures from project conception to project delivery to ensure that all work is conducted in accordance with best practises and industry standards. As part of our quality policy, we use a variety of technical methods and measures, conduct formal technical reviews, and perform planned software testing.  

Welcome to Dubai's Best Web Design Company.Our goals are to reach our target audience, build brand recognition, drive inbound sales, and achieve greater ROI.Our company was founded with the goal of being a reputable provider for all digital solutions. We offer cost-effective solutions that combine email marketing, social media, search, display, digital strategy, and consulting services. After assessing the customer, the product life cycle stage, the digital imprint, the industry type, and the competition, we are renowned for offering specialised digital solutions.As a digital marketing agency, we operate around the clock without hesitation with the goal of expanding alongside our clients. We offer services for digital marketing on all digital platforms.

We are a highly experienced and qualified team of professionals with a proven track record of delivering quality software solutions to clients. Here are a few reasons to choose us: 675+ software developers Expertise in different technologies Strong reputation for quality work Experience working on complex projects for different industry verticals ????At ValueCoders, we offer cutting-edge software solutions tailored to meet the unique needs of your business. Our goal is to empower businesses of all sizes with innovative technologies that streamline operations, deliver exceptional results, and drive growth.  

Three Angle Marketing specializes in comprehensive digital marketing solutions tailored to maximize online visibility, engagement, and ROI. From strategic SEO and PPC campaigns to compelling content creation and social media management, we help businesses achieve their growth objectives in the digital landscape.

Technource is a leading USA-based eCommerce development firm also delivering state of the art web and mobile applications for clients from 25 different countries. Their applications have crossed the barriers when they started delivering on emerging technologies to let their clients enjoy the advantage to attain their business goals. Starting in 2012, Technource has grown up rapidly to a current team of 50 developers. We work on hourly rates of USD 25 to USD 40 depending on the complexity and technological requirements of a project. They are headquartered in Ahmedabad, India with the second development center in Jaipur, India. THey are a registered entity in DE, USA, and also have a partner at the location of ED, Canada.

Speridian Technologies, as a leading provider of business and technology solutions worldwide, assist clients in modernising their organisations through digital transformation using next-gen digital and cloud solutions.  We are primarily an IT consulting and services firm with a track record of resolving business problems using a special, industry-based consultative approach. We have been managing around 350+ clients worldwide and 19 years of experience in this field. We serve for Healthcare, Banking & Financial Services, Insurance, Manufacturing, Public Sector, Real Estate, Reatail & E-commerce. Our Services include: Customer Experience Solutions Application Development Application Security Application Managed Services Analytics DevOps Enterprise Mobility Human Capital Management Productivity Tools Quality Assurance Staffing professional Services Application Modernization Cloud Infrastructure Enterprise Software Services (Microsoft, SAP, Oracle, Salesforce, AWS) Next-gen Solutions (Internet of Things, Machine Learning, Robotic Process Automation)

Danip Technologies is a leading IT company that provides tailored solutions for businesses looking to streamline their operations and improve their bottom line. Our comprehensive suite of services includes mobile and web application development, ERP and CRM implementation, web 3.0, IoT, AR/VR, Cloud Data, Big Data, AI, and technology updates to keep your business at the forefront of the digital landscape. With a focus on innovation, reliability, and customer satisfaction, we are committed to delivering high-quality solutions that meet the unique needs of each of our clients. Partner with Danip Technologies today and take your business to the next level.

TFT technology is an information technology (IT) company that provides a broad range of services. We help businesses all around the world modernize their operations by building successful digital solutions that leverage the most innovative technologies. We are an IT company founded in 2017 with a team of world-class developers, project managers, business analysts, and UX/UI designers.   Our Mission TFT Technology assures the best quality of applications & solutions development and provides an effective result-driven output for the enterprises.   Our Vision Our vision is very simple; if our clients’ business grows then we will grow to the top spot of the IT industry worldwide.

HatchTechs focuses on providing a range of business solutions including software development cloud services IT consulting digital marketing and BPO. Our brand activity centers around helping businesses improve efficiency through technology and innovation while offering tailored solutions that drive growth and competitiveness in a digital world.        

Maison Consulting & Solutions, a Microsoft Gold Partner for over 20 years, specializes in Microsoft Dynamics 365, ERP, CRM, analytics, and collaboration solutions. With a global presence in regions like the UAE, Saudi Arabia, Qatar, Pakistan, Nigeria, Australia, and the USA, Maison has supported digital transformation for 300+ customers across industries including aviation, manufacturing, retail, automotive, IT, construction, and education. Their expert team of Microsoft consultants empowers clients to optimize business processes using the full range of Microsoft technologies.

We are a group of highly qualified professionals who set the standard for the industry. We offer high-quality services and solutions in the areas of IT, networking, and marketing to companies across a range of sizes and sectors. By integrating technology, data, and creativity to produce a comprehensive solution tailored to their particular company needs and objectives, we assist firms in growing and evolving. We collaborate closely with companies as a dependable partner and an extension of their team, providing special solutions for every issue in order to provide quantifiable value and promote long-term expansion.

Through Effective Store Management, Catalog And Content Management, Digital Marketing, And Full Back-End Support, Grow With Amazon, A Top Amazon Marketplace Management Firm, Aids International Organisations In Enhancing The Success Of Their Amazon Webstore.

At Way2Smile Solutions, we're an IT consulting company based in Dubai. Our expertise lies in providing a range of services such as web development, web design, mobile app development, software development, and artificial intelligence services. We proudly serve businesses of all sizes, from small enterprises to medium and large companies, across various industries.    Our Services: Crafting Powerful Websites: At Way2Smile, we're all about creating websites that pack a punch. Whether it's a robust and custom site tailored to your unique needs or ensuring a seamless user experience from front-end to back-end, we've got you covered. Designing Visually Stunning Websites: We take pride in making websites not only functional but also easy on the eyes. Our expertise includes crafting visually appealing and user-friendly designs. From graphic design to layout planning, we pay attention to every detail to ensure your website looks top-notch. Bringing Apps to Life: If you've ever dreamed of having your own mobile app, Way2Smile is the team to make it happen. We're a Mobile App Development Company, focusing on creating innovative and functional mobile applications across various platforms. We understand the growing demand for mobile solutions and are here to meet it. Comprehensive Software Solutions: When it comes to software, we handle it all – from the initial idea to coding, testing, and maintenance. Our comprehensive software development services cater to the specific needs of businesses seeking tailored solutions. We're here to bring your software vision to life and ensure it runs like a well-oiled machine. AI Services for Smarter Solutions: At Way2Smile, we're leading the way in AI services. We leverage cutting-edge technologies to provide solutions such as machine learning, natural language processing, and data analytics. This isn't just about tech jargon – it's about helping businesses harness the power of AI to boost efficiency and make informed decisions.

Ijona Technologies, a leader in digital solutions, welcomes you to elevate your business journey. With over 10+ years of proven success, we empower networks, clouds, & apps. Ijona offers comprehensive IT resource augmentation and business process outsourcing with over 200 clients from 20+ countries, providing end-to-end support in web and mobile app development, resource augmentation, data management, eCommerce, and online marketing services. We proudly partner with MEGACOUNT, AWS, Veeam, Adobe, Lenovo, Logitech, Megacount, and Microsoft, while maintaining ISO certification. Serving clients in the UAE,USA, and worldwide.

SCD Company is a small custom software development company offering IT consulting and software engineering services for 15+ years. Since 2002, our mission has been to solve complex software engineering challenges for businesses worldwide. We have collaborated with innovative Startups, SMEs, and Enterprises from Western Europe, USA, Canada, and the Middle East. As of 2024, we have established two headquarters in Dubai, UAE, and Yerevan, Armenia, and hire exclusively graduates of top 100 technical universities worldwide, with majors in applied mathematics and computer science. Being a smaller software development company allows us to carefully handpick each project we work on, take special care of your project, get fully involved in every step of the process, and contribute to your company’s growth. In the past 15 years, all our projects have had a 100% success rate and our clients can attest to this.  Our Main Services Fully outsourced offshore software engineering services, End-to-end customized product development services. Expert consultation on unique software engineering challenges. Other Services High-Load System Development  Medical Image Recognition and Segmentation Forecasting Systems  Designing and Developing Complex Software Systems Tailored To Your Specific Needs

At Future AVO, we turn the impossible into the inevitable, transforming brands into iconic emblems of excellence with cutting-edge digital solutions. Rooted in the vibrant culture and values of the UAE, we empower businesses to thrive in an ever-evolving digital landscape. From custom logo designs to immersive motion graphics, mobile innovation, and beyond, our solutions are crafted to drive engagement, inspire creativity, and deliver exceptional results—tailored to your unique goals. As we continue to grow, we stay committed to the pillars of integrity, collaboration, and excellence, forging a path toward a limitless digital future. Our journey, from humble beginnings to becoming a leader in UAE’s digital hub, is defined by passion, innovation, and a relentless pursuit of extraordinary outcomes. At FutureAVO, we don’t just envision the future; we create it. Feel the UAE digital pulse loud and clear, and let us transform your brand for tomorrow, today.