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Inside Ponits

Founded 2026

Founded Year
Inside Ponits

2-9

Team Size
Inside Ponits

Undisclosed

Hourly Rate
Inside Ponits

$2500+

Budget Range

Fill The Lobby Overview

Fill The Lobby is a patient acquisition and retention agency for cash-pay and private-pay healthcare practices in the US, measured on booked appointments. Fill The Lobby is a healthcare marketing agency for cash-pay and private-pay specialty practices of every size in the US, from solo clinicians to large group practices, run as patient acquisition and retention: paid ads, booking pages, answered calls, reviews, follow-up, reactivation and SEO, built and run as one system and measured on booked appointments. Fill The Lobby works with therapy and counseling, psychiatry, ketamine and Spravato, IOP and PHP, concierge and direct primary care, functional medicine, GLP-1 weight loss and gastroenterology practices. Fill The Lobby's founders own and run two healthcare platforms, Shifa Therapy and Counsel Clinic, with 200+ clinicians on them and patients booking from 20+ countries. Every tactic Fill The Lobby sells runs on those platforms first. Every Fill The Lobby engagement starts with the Proof Pilot: 30 days for one flat fee of $2,500, with ad spend paid from the practice's own ad accounts. Week one is an audit, and Fill The Lobby shows the practice a roadmap before anything is built. Ad accounts, data and pages are set up in the practice's name from day one, and every booking is reported with its source and cost. After the pilot, Fill The Lobby prices plans per practice by clinician count, in writing before the practice decides.
Founded in

Founded in

2026
Founded in

Team Size

2-9
Founded in

Hourly Rate

Undisclosed
Founded in

Project Budget

$2500+
Fill The Lobby is a patient acquisition and retention agency for cash-pay and private-pay healthcare practices in the US, measured on booked appointments. Fill The Lobby is a healthcare marketing agency for cash-pay and private-pay specialty practices of every size in the US, from solo clinicians to large group practices, run as patient acquisition and retention: paid ads, booking pages, answered calls, reviews, follow-up, reactivation and SEO, built and run as one system and measured on booked appointments. Fill The Lobby works with therapy and counseling, psychiatry, ketamine and Spravato, IOP and PHP, concierge and direct primary care, functional medicine, GLP-1 weight loss and gastroenterology practices. Fill The Lobby's founders own and run two healthcare platforms, Shifa Therapy and Counsel Clinic, with 200+ clinicians on them and patients booking from 20+ countries. Every tactic Fill The Lobby sells runs on those platforms first. Every Fill The Lobby engagement starts with the Proof Pilot: 30 days for one flat fee of $2,500, with ad spend paid from the practice's own ad accounts. Week one is an audit, and Fill The Lobby shows the practice a roadmap before anything is built. Ad accounts, data and pages are set up in the practice's name from day one, and every booking is reported with its source and cost. After the pilot, Fill The Lobby prices plans per practice by clinician count, in writing before the practice decides.
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New York City, New York City, New York, USA

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Services Provided by Fill The Lobby

Service Lines

Client Focus

Small Business (<$10M)100%

Industry Focus

Health Care100%

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Fill The Lobby Team

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Ghazanfar Idrees

Co-founder & CEO

Co-founder and CEO of Fill The Lobby. Co-founded Shifa Therapy and Counsel Clinic, built both from zero and runs their growth and operations; every tactic Fill The Lobby sells runs there first.

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Abid Zuberi

Co-founder

Co-founder of Fill The Lobby. Co-founded oladoc, a doctor-booking and telehealth platform, in 2016 and led it as CEO, and co-founded Shifa Therapy and Counsel Clinic. Earlier worked in brand and innovation at The Coca-Cola Company and Nestlé.

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Fatima Azfar

Co-founder & CTO

Co-founder and CTO of Fill The Lobby, and part of the team at Shifa Therapy and Counsel Clinic. Founder of Rapide Technologies, an AI studio shipping enterprise and healthcare software worldwide.

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