Best Lead Generation Plugins to Add to Your WordPress Site

The most challenging obstacle any marketer faces is acquiring good quality leads. Even after you have created an excellent high-conversion landing page, it does not end there.

Thankfully, there are numerous plugins available that you can add to your WordPress website to facilitate the process of lead generation.

Before we dive into the cream of plugins out there, let's cover what makes a robust and helpful lead-generation WordPress plugin.

Key Things to Consider When Selecting a Lead Generation Plugin

A lead generation plugin can help capture and nurture leads on your WordPress site effectively. When implementing a plugin, it is important to consider how it displays your lead form types, such as pop-up formats, embedded forms, and slide-ins. These options should align with the design and user experience you aim to achieve.

It is also important to integrate properly with your existing CRM or email marketing tool for efficient workflows and effective data management.

Another critical agent in form customization is flexibility. It gives you options for tailoring the selection of fields to fit your requirements, thereby balancing lead quality against conversion rates. Operating on these lines will grant you a plugin that attracts leads and fits perfectly within your overall marketing strategy.

There are lots of lead generation plugins available for WordPress — here are our top 10 favorites.

1. Selzy WordPress Plugin

The Selzy WordPress plugin comes with support for lead generation to help you capture leads through multiple avenues on your website. The plugin can help with tasks outside of lead generation as well, including email marketing, CRM and contact management, marketing automation, and reporting and analytics.

You can further integrate a lot of other tools with Selzy to enhance capabilities and functionality. Lastly, the WordPress plugin by Selzy is easy to install and applies to all plans and products.

Key Features:

1. Capture Forms: Use a drag-and-drop form builder to control what information you collect from your leads.?
2. pop-up Options: Offer pop-ups, full-screen top banners, and slide-in boxes for capturing leads.
3. Automated Chatbot: Answer frequently asked questions when the live chat representatives are offline to keep the conversation going with your visitors.

2. Convert Pro

Convert Pro is allegedly one of the most powerful lead generation plugins available for WordPress, focusing heavily on customization and targeting to help businesses build high-converting forms and pop-ups that resonate with their audience.

Advanced behavioral triggers, on the other hand, are what really set this plugin apart. So, for example, you're able to set up forms to show the detection of user intent, time on site, or even scroll behavior. Because you can run A/B testing, each form that you create will be performing at the best possible level, which is a reason that marketers love them.

Key Features:

1. Behavioral Targeting: Show forms at the right time, depending on user behavior.
2. A/B Testing: Improve form conversion with data-driven optimizations.
3. Mobile Responsive Designs: Make your forms look great on all devices.

Price: Starting at $99/year

3. Sumo

Sumo is more than just a plugin; it is a suite of tools that help grow traffic, collect emails, and boost conversions. It is also a perfect choice for both beginners and experienced marketers who are looking for an all-in-one lead generation solution.

But what makes Sumo particularly appealing is the ease with which everything—from forms to pop-ups and banners—is set up with pre-designed templates, a few clicks being sufficient. Moreover, its analytics provide insight into how forms do to help you refine your strategy.

Key Features:

1. Smart Bar and pop-ups: Get email captures without disturbing the user.
2. Content Analytics: Follow the real-time performance of your campaigns.
3. Social Sharing Tools: This allows the expansion of your reach by really letting your users share your content.

Price: Free version available; premium plans start at $39/month

4. OptinMonster

OptinMonster is among the leading players in the lead generation ecosystem. Its advanced functionality, based on targeting and design, inherently helps businesses achieve maximum conversions. Technically a SAAS platform, it is well-integrated with WordPress, so many users are able to run their campaigns with ease, directly from their dashboard.

OptinMonster will work particularly fine for businesses that need advanced targeting options. Its exit intent technology ensures you will capture the users who are about to leave your site and hence turn lost opportunities into potential leads.

Key Features:

1. Exit-Intent Technology: Get around bounce rates by targeting users when they leave your site.
2. Drag-and-Drop Builder: Create stunning forms and pop-ups in just a few minutes.
3. Geo-Location Targeting: Show different forms depending on a user's location.

Price: Starting at $108/year

5. Elementor Pro

Elementor Pro is way more than a simple page builder; it's a monster when generating leads. The strong form and pop-up capabilities ensure that the lead capture tools you build are interactively top-notch. They seamlessly blend into the design of a website for a cohesive user experience.

One of the most brilliant things about Elementor Pro is how it really puts you in full creative control over your forms. You can design everything from colors to animations and make them perfectly fit your brand. No other plugin does it as well, so this feature has made it a darling for many designers and marketers.

Key Features:

1. Pop-up Customizer: Create pop-ups by customizing and tailoring a design that reflects your brand.
2. Integration with CRMs: Start connecting smoothly with systems such as HubSpot or Zapier.
3. Mobile Optimization: Make sure forms work on any device.

Price: From $49/year

6. Thrive Leads

Thrive Leads is an email listing tool. It will help in the growth of subscribers, and through instinctive design and advanced targeting options, one could easily build high-performance forms targeted to specific audiences with ease.

What's unique about Thrive Leads is its SmartLinks feature, which will actually display forms only if they are concerned with the visitor's interests. For instance, existing subscribers can be excluded from seeing the same opt-ins, further personalizing everything for each visitor.

Key Features:

1. SmartLinks Personalization: Have forms adapt to user behaviors.
2. Form Variety: Select from pop-ups, slide-ins, sticky ribbons, and much more.
3. A/B Testing Dashboard: Seamless testing and optimization of various versions of forms for maximum effect.

Price: Starting at $67

7. MailOptin

MailOptin stands out as a fully featured lead generation plugin that provides opt-in form creation combined with email automation. It is ideal for businesses in need of connecting leads via email marketing while capturing them right from their WordPress site.

What really sets MailOptin apart, however, is its automation capability. You can create welcome emails, drip campaigns, or follow-ups, which are behaviorally triggered so that every lead goes through timely, relevant communication.

Key Features:

1. Automation Workflows: Create email sequences triggered by your user’s actions.
2. Form Customization: Easily customize pop-ups, slide-ins, and inline forms.
3. Real-time Analytics: Understand how forms are performing to capture more leads effectively.

Price: Free version available; premium plans start at $79/year

8. Gravity Forms

Gravity Forms is more than just an online, flexible form-building plugin; it's far beyond that. Some professional features of Gravity Forms include conditional logic and multi-page forms for businesses requiring complex data collection.

What really sets Gravity Forms apart, however, is how seamlessly it integrates with payment gateways like Stripe and PayPal, making it ideal for their use in collecting leads along with payments.

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Key Features:

1. Conditional Logic: Personalize forms based on user responses.
2. Multi-page Forms: Enable you to create complicated questionnaires or applications with so much ease.
3. Third-Party Integrations: Integrate with CRMs, email tools, and payment systems.