How to Start an Ecommerce Business on Amazon

Learn the essentials of launching an Amazon ecommerce venture and kickstart your online business successfully.

The eCommerce business has created plenty of opportunities for growth and experimentation. More and more customers are shopping online from various types of platforms.


Every day, the number of people shopping online increases, suggesting that the ecommerce industry is growing. You can join this industry in 2023. There are many ways to begin an online business. For example, you can start dropshipping on your website or become an Amazon seller.

Whichever path you choose, the main component to achieving success is selecting the right product. That's only part of it: implementing useful advertising and providing quality customer service.


This article will discuss how to start a business on Amazon and what you will need to make this happen.


Why is Amazon a good place to start an online business?


There are several reasons to consider Amazon as your starting point:


Buyers and sellers trust Amazon:


You can ensure all payments of your customers are safe. Transaction details are securely encrypted. And you get real-time insights on payment status.


Amongst the most popular platforms in the USA:


Amazon has a vast and diverse customer base, with millions of buyers worldwide and a one-stop where customers can see its wide range of products.

Inventory storage and shipping :

Fulfillment by Amazon (FBA) is a unique program that eliminates needing a warehouse or managing inventory yourself.

Product promotion opportunities:

Amazon advertising tools can help you rank high in searches and reach more audiences.

You must also know the various challenges of starting an Amazon business. Beginner sellers may often face competition from strong brands or even from Amazon.
Additionally, FBA fees can eat into your profits, and some product niches are challenging to sell because they are in closed or restricted categories.

6 Steps to Starting an Amazon Business

The process of beginning an Amazon business can be divided into five steps. Below, we describe these steps in detail. 


  • Go to Amazon and click "Become a seller". Choose between an individual or professional account, depending on your business needs. Then, you'll need to enter information about yourself and your business and create a name for your online store.
  • Finalize the product that you want to sell. Identifying a profitable product niche is essential to any online business. There are many factors to determine if the product is worth selling. To make an informed, data-driven decision for better revenues.
  • You should review various metrics like sales numbers, the number of reviews, and the number of other sellers in the niche. It would be best if you also calculated your probable profits.
  • Remember that some products are in "gated" categories on Amazon - to sell these, you must go through an ungating process and receive approval. If you're performing product research for the first time or want to evaluate more data, using product research tools like AMZScout is the most convenient method.
  • Find suppliers. After you choose the right product, you need to source it by connecting with suppliers or manufacturers. This process involves negotiating terms, arranging product samples, and ensuring a reliable supply chain.
  • Decide between FBA or FBM. Once you purchase your products, you must decide how to fulfill your orders. You have two choices: FBA, where Amazon stores and ships for you, or FBM, where you handle all order fulfillment. Your decision will impact how quickly customers will receive their orders and how much money you need to spend.
  • List your product and start selling. Last, one of the minor steps is listing your product on Amazon. When creating a new listing, include details like the price, item descriptions, and high-quality images. Once your listing is live, you can begin selling, managing customer inquiries, and processing orders based on your chosen fulfillment method.


This is how easy it is to start your own business from scratch. Of course, there may be a few difficulties, but various resources and systems offer support and additional information.




In addition to the basic steps outlined above, many additional things can improve your sales and business success. Here are some tips that can help make your ecommerce business more profitable and take it to the next level.


Start Amazon pay-per-click ads:


Amazon has several advertising options. Start with Sponsored Products and Brands to help your listings rank higher and generate more sales.


Learn how to make your ads work best:


Learn a few tricks of digital marketing and how to use keywords smartly. Find the most popular and relevant keywords and fix best-suited bids. Then, track how your ads perform to adjust your strategy accordingly.


Enroll in Amazon's Brand Registry program:


If you are creating products for your brand, sign up for Amazon's Brand Registry. It keeps your brand safe. Hence, other sellers cannot sell your products or join your listing. You also gain access to Enhanced Brand Content to help you create engaging and catchy product descriptions.


Expand your business outside Amazon:


Try selling on other platforms (like Walmart) or creating your website with Shopify. Social media also increases brand awareness and credibility to  attract new audience members. With various sales channels, you can expand your audience and successfully generate alternative sources of income.




Amazon is the best and most easy-to-use option for beginners to start an online business. It doesn't require a lengthy setup process and can generate profits in a short amount of time. You'll be ready to conquer the ecommerce market with just a few simple steps.


You can easily begin with selling your products on the Amazon marketplace with any starting capital, whether just a couple hundred dollars or tens of thousands.


If you automate the process, you can make Amazon your side job and have more time and energy. The critical factors to a lucrative business are tracking product trends, working with trusted suppliers, and calculating your potential revenue.


Author Bio:

Sarah Elizabeth is a professional writer at,  a user-friendly digital platform that help businesses streamline the billing process for businesses by automating invoice generation, tracking payments, and organizing financial transactions.


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