WP Creative

Paving the Way for TFO’s Online Growth

Tile Factory Outlet (TFO) sources a wide range of premium tiles directly from top manufacturers, cutting out the middleman and passing on the savings to customers. Despite strong traffic from paid campaigns, their website wasn’t built for long-term growth.

Results Achieved

• 28.29% increase in website traffic within 6 months

• 19.7% growth in new user acquisition

• 75.1% overall growth in the first 6 months

Key Challenges

When WP Creative completed a free website audit, it became clear the site was holding back their marketing potential. We identified several key issues:

• No access to reliable WordPress expert support

• Delays in critical updates and changes

• No ERP integration, leading to manual processes

• Outdated WordPress version, theme, and plugins

• Drop in indexed pages affecting organic visibility

Our Solution and Process

Following the audit, TFO engaged us to take full control of their website performance. We stepped in with technical leadership, resolved key issues, and supported their in-house marketing team.

Website Care Plan

Before partnering with us, the TFO marketing team was regularly delayed by website issues that slowed campaigns and impacted sales. We implemented a structured bi-weekly care plan that provided:

• Reliable, ongoing technical support

• Faster campaign rollouts

• Reduced or eliminated downtime

• A seamless user experience

• A performance-focused site that supports marketing goals

Enhanced Digital Presence for Gregory Jewellers

Gregory Jewellers is a premium luxury brand, but their website was holding them back. It was slow, outdated, and hurting SEO, PPC, conversions, and brand image. A recent redesign made it worse by adding technical SEO issues. Their marketing team had ideas but no way to act on them quickly. That’s when they reached out to us.

Key Challenges

Slow and Outdated Website
The site hadn’t been updated in years, causing long load times and poor campaign performance.

SEO Problems After Redesign
The redesign brought technical issues that dropped their Google rankings.

Marketing Delays
Their marketing team had strong ideas but couldn’t get them live due to a lack of technical support.

Our Solution

To get them back on track, we delivered a custom Care Plan with expert support, faster delivery, and clear workflows.

1. Cleared the Backlog and Improved Performance

• Full site audit to find key issues

• Updated WordPress, PHP, plugins and themes

• Optimised images and code for faster speed

• Mobile speed improved from 27 to 66

• Desktop speed improved from 56 to 81

2. Faster Execution with Better Collaboration

• Monthly backlog review to stay focused

• Fortnightly check-ins to keep things moving

• ClickUp used for smooth project management

3. Set Up for Long-Term Growth

With the tech issues resolved, we built a solid platform to support ongoing campaigns and long-term digital growth.

Results

• 144% increase in mobile speed

• 45% increase in desktop speed

Website Redesign for Vision of Humanity

Vision of Humanity partnered with WP Creative to redesign their website and expand their global digital reach. The goal was to create a modern, responsive, and lightweight platform that aligned with their updated branding and supported their mission to share peace and development insights.

But this wasn’t just a redesign. We rolled out a comprehensive SEO strategy and ongoing website care to help them scale. Today, the platform attracts over 1.7 million unique visitors per year and ranks for more than 50,000 organic keywords.

Key Challenges

Outdated Design and UX
The existing site didn’t reflect their evolving brand and lacked clarity for a global audience.

Performance & SEO Issues
Low speed scores and technical issues were holding back search visibility and user experience.

Scalability & Maintenance
With a growing global audience, the site needed a more scalable setup and ongoing support.

Our Solutions

Website Design & Development

We built a custom WordPress site tailored to their content and data needs:

• Integrated interactive global maps and data visuals

• Simplified site structure for easy navigation

• Created a lightweight, mobile-first responsive design

• Added a donation page to support their mission

SEO Strategy

We implemented a long-term SEO approach:

• Full technical audit to identify high-impact fixes

• Used Google Analytics, Search Console, and Ahrefs to guide updates

• Fixed technical SEO issues and improved on-page content

• Regular optimisation of high-priority pages

Ongoing Maintenance & Care

To keep the platform stable and secure, we delivered:

• Regular WordPress, plugin, and theme updates

• Staging environment for safe testing

• Quarterly performance reports with recommendations

Results

• 1.7 million annual unique visitors

• 50,000+ organic keywords ranked

• 95 desktop speed score

Transforming Flare HR’s Digital Experience

Overview

Flare HR is on a mission to make pay and benefits fair for every working Australian. With 1 in 3 Australians using their platform, their digital presence plays a critical role in reaching and supporting users.

Their internal marketing team had big ideas, but their outdated, slow website was getting in the way. A heavy theme, too many plugins, and lack of reliable dev support were causing delays, hurting campaign performance, and costing them leads.

That’s where WP Creative came in.

Key Challenges

Website Performance Issues

• Clunky theme and excessive plugins slowed the site down

• Complex setup made simple changes difficult

• Campaigns were underperforming due to slow load times

Marketing Bottlenecks

• The internal team lacked a reliable technical partner

• Campaign ideas were stuck in backlog

• Missed leads, lost time, and stalled growth

Our Solutions

We set up a dedicated Flare x WP Creative team to collaborate directly with their marketing team. Our process was phased, strategic, and built for long-term growth.

• Cleared the backlog and prioritised critical fixes

• Carefully phased out the old theme

• Rigorously tested all changes in staging

• Built a more efficient, scalable site that supported marketing

What We Delivered

• 50+ landing pages designed and built

• Complete website rebrand

• Rebuilt all lead forms to improve conversion rates

• Created 10+ reusable modules to speed up content deployment

• Developed “The Content Hub” with resources for employers and employees

• Built interactive tools like benefit calculators and management features

Results

• 108% increase in traffic in just over 15 months

• 93% increase in new users, driving stronger engagement

• 50 landing pages created to support campaign growth