Verbatim DigitalClaimed by Official Representatives

Challenge

Software Finder was effectively invisible in AI-generated recommendations for high-intent B2B software discovery queries. At the start of the program, the brand had just 0.92% share of voice across its intent categories and ranked #638, leaving established software review platforms to dominate the answers buyers were seeing across ChatGPT, Gemini, Perplexity, and Claude.

Solution

We launched a focused AI Visibility program combining prompt tracking with third-party citation and mention building. The strategy centered on identifying the sources AI assistants were already using to answer high-value software buying and comparison prompts, then securing relevant placements within those sources. In total, 65 third-party placements were secured, with 18 already being cited by AI assistants and generating 121 AI citations across the tracked prompt sets.

Results

Share of Voice: Increased from 0.92% to 12.71% (+1,282%)

AI Visibility Rank: Improved 613 positions, from #638 to #25

Industry Vertical Rank: Improved 430 positions, from #463 to #33

AI Citations Earned: 121 citations from 18 placements

Challenge

QIMA, despite its global leadership in product inspections, was invisible in the Answer Economy. Long-established competitors like Bureau Veritas and SGS dominated AI recommendations due to their massive brand recognition. Verbatim Digital's audit confirmed the problem: QIMA did not appear in the top 10 recommendations for critical buyer prompts, highlighting a significant visibility gap where it mattered most.

Solution

We initiated a focused AI Visibility Pilot to rapidly bridge this competitive gap. The strategy was dual-focused: Off-Site Engineering involved publishing a Wikipedia Page, executing a Reddit Engagement Strategy, and generating third-party validation through new "Best X" Lists. On-Site Optimization included creating targeted, LLM-friendly content, optimizing existing pages with schema, and launching a Global Strategy with successful Spanish content optimization for key international markets.

Results

Recommendation Rank: #1 Recommended Brand in AI Assistants for their top service.

Visibility Ratio: 3rd Highest across ChatGPT, Perplexity, and Google Gemini.

Google AI Overview: Improved from 3.47 to 2.57 for product inspection recommendations.

Challenge

Paylocity operates in a crowded market, competing with the largest HRIS and Human Capital brands globally (Workday, Rippling, etc.). Despite years of SEO investment, Paylocity was invisible in the Answer Economy, failing to appear for key prompts in ChatGPT. The stakeholder faced pressure to show the C-suite immediate results from AI Visibility Optimization efforts.

Solution

We recognized that direct, immediate influence required seeding high-authority, third-party sources. Our strategy involved Relationship Leveraging, activating long-standing contacts with influential bloggers in the tech and HR industries. We then executed "Best X" Content Engineering, pitching and publishing lists that featured Paylocity prominently. This resulted in Direct Source Injection, where a new, high-authority article was immediately picked up and cited by ChatGPT to ground its answers.

Results

SoV (2 Months): Increased from 5-10% to 10-15%

Recommendation Rank: From 0 visibility to Position 2 for a key HR/payroll prompt.

Citation Evidence: 1st Page Citation of a Verbatim-Engineered Article by ChatGPT.