Stellar AEO Labs

Stellar AEO Labs is an AI Search Optimization consultancy helping brands become visible, credible, and cited in AI-generated responses on platforms such as ChatGPT, Gemini, Google AI Overviews, Claude, and Perplexity.

Stellar specializes in Generative Engine Optimization (GEO), also known as Answer Engine Optimization (AEO). We deliver comprehensive GEO/AEO audits, strategy roadmaps, hands-on implementation of content and technical improvements, internal education, and ongoing optimization to enhance AI visibility.

Stellar has developed a proprietary GEO scoring and evaluation framework built on 5 pillars:

Content Intelligence, Structured Data, Authority Signals, Indexability, and Recency. O

ur evaluation methodology uses a quantified rubric covering 50+ factors across these five pillars. We translate findings into prioritized improvements across content, technical structure, and authority signals, and oversee their implementation on your website. Unlike traditional SEO agencies focused primarily on keyword rankings, Stellar follows a product-focused, fundamentals-based approach centered on how LLMs read, interpret, and select sources for citation.

Most clients engage Stellar for both the strategy and implementation required to improve how their information is interpreted and referenced by AI systems.

Stellar AEO Labs is founded and led by Neha Singh — a former Google engineer, Vogue Head of Product, and previously the founder of an AI-powered web-based immersive e-commerce platform serving global brands. Stellar combines deep technical expertise with executive-level strategic perspective.

Based in New York, we work with e-commerce, B2B, SaaS, media, agency, fintech, and healthtech businesses preparing for the next era of digital discovery.