Starfish

Overview

Based on the idea that the brand experience is the brand, Starfish is a branding and creative communications firm. We fervently believe that a brand is the culmination of every engagement a consumer has with it, and we put out great effort to make sure that all of a brand's manifestations are consistent. The most successful marketing, in our opinion, begins with a strong brand strategy and uses proprietary techniques to accomplish an exceptional degree of brand integration. A distinctive and captivating brand is essential to producing positive client experiences in the age of experience and CX optimization. We specialize on BX, or brand integration throughout all digital and physical consumer encounters. We are able to accomplish an exceptional degree of brand integration by using our multiple patented BX methodology and processes, along with our strict approach to developing brand strategy. We can create customer experiences that alter people's perceptions and relationships with brands by coordinating and aligning a brand's core concept with the touchpoints and expression in four important operational segments (marketing communications, internal culture, product/service offering, and operations).