Roast My App LLC

Roast My App is a paywall & onboarding conversion rate optimization (CRO) consultancy for mobile subscription apps. We operate as an embedded growth product design partner for B2C app teams — the extension of your team that owns monetization experimentation so your engineers and designers can stay focused on core product.

The problem we solve is revenue leakage. Subscription apps commonly lose potential revenue at three points: onboarding that fails to get users to first value, paywalls that don't convert interest into trials, and pricing, packaging, or placement decisions made on gut instead of data. Instead of one-off redesigns, we install a repeatable system.

Our core offering is a monthly Paywall & Onboarding CRO Program. Each month we design, ship, and analyze 3+ revenue growth experiments, working from a RICE-prioritized roadmap. Every experiment starts with a documented hypothesis, defined primary and guardrail metrics, and a dev-ready design — so results are trustworthy and compounding, not random. We track the metrics that map to revenue: install-to-paid, trial-start rate, trial-to-paid conversion, and D0/D7/D30 ARPU.

We focus on three areas: paywall design, pricing, packaging, placement, and personalization; onboarding funnel design and conversion to paying customers; and core-feature activation plus post-purchase UX. Beyond design, we're a full-stack growth design and dev team — we can own the entire experiment lifecycle including implementation in Swift, React Native, or no-code monetization tooling like RevenueCat, Superwall, Adapty, and Purchasely.

For teams not ready for a monthly program, we also offer a standalone productized paywall A/B test and a free CRO audit that pinpoints where an app is losing subscription revenue.

Roast My App was founded by Muhammad Rahat, a CRO and growth product design specialist who has torn down 187+ subscription paywalls and writes the "Roast My App Memos" newsletter. Clients typically achieve 20–40%+ additional subscription revenue after working with us — without increasing marketing spend.