Outline Marketing AgencyClaimed by Official Representatives

Outline Marketing helped a US Shopify supplement store build an organic sales channel from the ground up.

Our work focused on technical SEO, commercial keyword mapping, category and product page optimization, content, and internal linking. We prioritized search terms with purchase intent and expanded the store’s coverage of relevant commercial queries.

Results: monthly organic sales grew from $0 to $12,000 within 12 months, with 140 keywords ranking in Google’s top three. Commercial queries accounted for 80% of the reported traffic.

Full case study: https://outline-marketing.com/portfolio/shopify-supplement-store-organic-sales/

RollPros: 391% Growth in Top 3 Rankings in the First Year

Client: RollPros
Website: https://rollpros.com/
Industry: B2B Manufacturing
Project duration: 12 months
Services: Technical SEO, On-Page SEO, Content Optimization, Link Building

RollPros partnered with Outline Marketing to expand its organic search visibility and reach more potential buyers beyond people already searching for the brand.

Our SEO strategy focused on strengthening the website’s technical foundation, improving content relevance, expanding keyword coverage, and building authority. The priority was to increase visibility for searches connected to product research and purchasing decisions.

Results after the first year:

• 391% growth in Top 3 rankings: keywords ranking in Google’s top three positions increased from 33 to 162.

• 2,400 ranking organic keywords: approximately 1,100 additional keywords compared with the starting point.

• Stronger non-branded visibility: estimated monthly traffic from non-branded searches reached 4,600, an increase of approximately 3,800.

• Greater visibility for buying-intent searches: estimated monthly traffic associated with commercial queries reached 3,500, while transactional queries reached 2,800.

• Domain Rating increased from 20 to 51.

• 237 additional referring domains, bringing the total to 360.

RollPros also gained visibility across AI-powered search, with Ahrefs reporting citations in Google AI Overviews, ChatGPT, Perplexity, Gemini, and Copilot.

Within 12 months, RollPros expanded its presence across both traditional and AI-powered search, with stronger rankings for queries that help potential customers discover and evaluate its products.

Rankings, traffic estimates, backlink metrics, and AI citation data are based on Ahrefs. Search-intent categories can overlap and should not be added together.