Oro Inc.

Overview

OroCommerce is a robust, B2B-centric commerce platform designed to facilitate complex sales processes for manufacturers, wholesalers, and distributors. As a comprehensive solution, OroCommerce integrates CRM and marketplace functionalities with customizable online storefronts that meet the unique requirements of B2B sellers. Key features include Request for Quote (RFQ) and Configure Price Quote (CPQ) capabilities. Recognized by industry analysts and trade associations, OroCommerce stands out as a market-leading platform, with innovative features such as its low-code workflow automation tool. The platform was founded by eCommerce experts Yoav Kutner (CEO), Dima Soroka (CTO), and Roy Rubin (Director of the Advisory Board). OroCommerce enhances operational efficiency by automating business processes through a unified approach that caters to B2B, B2C, and B2B2X operations. It empowers global buyers and sellers to adapt to the evolving demands of high-touch sales environments, while also promoting customer satisfaction and retention via self-service tools. As a single-license, single-tenant SaaS platform, OroCommerce offers a faster time-to-market and more immediate value compared to traditional multi-cloud solutions. With clients in over 100 countries, OroCommerce operates offices in the U.S., U.K., France, Germany, Poland, and Ukraine.