Holini

Holini helped Livespace, a Polish B2B CRM company, improve Paid Search performance by restructuring bidding, refining traffic quality, consolidating keywords, refreshing ad copy, and fixing UTM tracking. The work increased monthly MQL volume by 37%, reduced MQL CPA by 18%, increased SALs by 25%, and improved the MQL-to-SAL conversion rate by 47%.

Holini helped DeskTime, an automatic time-tracking software company, build a reporting system that combined DeskTime database data with Google Ads data, identify the best-performing markets and keywords, improve bidding toward more profitable customer events, and prioritize top-performing keyword groups. Compared with October 2022, results in October 2024 showed an 86% increase in qualified leads, a 106% increase in paying customers, a 195% increase in estimated lifetime value, and a 43% decrease in customer acquisition cost.

Holini helped Cherry Servers, a provider of bare metal servers and cloud infrastructure solutions, improve Google Ads performance by fixing offline tracking, implementing stronger conversion tracking, adding relevant keywords, improving ad-to-landing-page relevance, restructuring campaigns and ad groups, moving from manual CPC to tCPA bidding, and shifting budget toward higher-performing campaigns. Compared with the previous period, results for March to May 2024 showed sign-ups up by 30.89%, cost per sign-up down by 40.56%, and revenue from new clients up by 171.34%.

Holini helped Booksy, a platform for service-based businesses, scale non-brand Google Search campaigns in the U.S. to drive more merchant registrations while controlling acquisition costs. The work included campaign consolidation under a target CPA portfolio strategy, shared budgets, broader match expansion with tighter negative keywords, competitor-focused landing pages, ICP-based ad extensions, and ongoing keyword and asset pruning. Compared with the previous period, clicks increased by 125%, impressions by 236%, conversions by 134%, and CPA decreased by 7%.

Holini helped Passware improve PPC profitability after poor results with a previous provider. The work included using a tROAS portfolio bidding strategy across generic campaigns, consolidating ad groups, improving RSA assets, refining keyword insertion, reviewing keyword quality, and tightening budget efficiency. Compared with October 2020, results in October 2021 showed conversions up by 70.34%, net revenue up by 24.75%, conversion value up by 38.15%, and ad investment up by 62.89%. Holini also managed search campaigns across Google Ads and Microsoft Ads while refining tracking and reporting.

Holini helped Zone, an independent domain registrar and web hosting provider, improve Google Ads performance by reorganizing keyword structure, rewriting ad copy around core USPs, implementing micro conversions, refining smart bidding with portfolio strategies, streamlining top-performing assets and keywords, and expanding into broad match keywords. Compared with August 2022, results in October 2023 showed a 205% increase in monthly paying customers, a 46% decrease in customer acquisition CPA, a 166% increase in clicks, a 23% decrease in average CPC, and a 41% increase in conversion rate.

Holini helped EstateGuru, a European real estate investment platform, scale PPC performance while keeping acquisition costs within target CPA levels for both investors and borrowers. The work included tracking fixes, budget expansion on best-performing campaigns, localized and English-language campaign coverage, shared budgets, portfolio bidding, Hagakure-based account restructuring, broader keyword coverage, stronger ad relevance, and competitor-focused landing pages. Compared with the same period in 2020, results from January 1 to October 31 showed qualified leads up by 115.86%, investments on the platform up by 97.06%, number of investments up by 68.77%, value of investments up by 104.02%, and CPA down by 8.71%.

Holini helped Time Point, an Irish software company offering workforce management and HR software, improve Google Ads performance after ineffective account structure and unreliable tracking had limited results. The work included fixing conversion tracking, adding micro-conversions, pausing expensive low-performing keywords, focusing on exact-match intent terms, improving keyword grouping, rewriting ad copy, optimizing ad extensions, and later moving non-brand campaigns to portfolio tCPA bidding with additional DSA expansion. From June to September 2025, the account showed a 56% reduction in cost, a 218.5% increase in conversion rate, an 82.6% reduction in CPA, a 150% increase in form submissions, a 20.4% increase in CTR, and a 44.5% drop in average CPC. 

Holini helped Veriff, a global identity verification and authentication company, rebuild its Google Ads program around market segmentation and value-based bidding. The work included profitability analysis by market, campaign restructuring by market and solution, pushing CRM data into Google Ads through the API, enabling offline conversion tracking, bidding on opportunity pipeline value, running broad-match search campaigns with competitor programs and Customer Match audiences, and launching Discovery and Video campaigns to reach decision-makers earlier in the buying process. Compared with November 2022 to January 2023, results for February to April 2023 showed 3x opportunity pipeline value growth, a 377% increase in opportunity pipeline ROAS, 100% growth in U.S. opportunity pipeline value, and 38% year-over-year revenue growth from digital channels in Q1 2023.

Holini helped Zebra BI, a company specializing in advanced data visualization for Microsoft Power BI and Excel, improve trial generation through a full Google Ads overhaul. The work included restructuring the account around high-quality product trials, cutting inefficient spend, consolidating campaigns for Smart Bidding, using portfolio strategies, refreshing ad assets, focusing on high-value keywords, excluding non-commercial non-ICP audiences, and improving landing pages with internal teams. Compared with April, results in August showed trial volume growth of 814% and a 70% reduction in cost per trial. July–August versus April–May also showed a 56% reduction in cost per trial.