GrowPad

Onix Systems — a US-headquartered B2B software development company — needed to become the go-to answer in Travel Software Development, both in Google and AI engines like ChatGPT, Perplexity, and Gemini.

Starting point (November 2025):
- 25 AI brand mentions/month across all LLMs
- Visible in only 9 of 55 tracked buyer prompts
- 4th place among direct Google organic competitors
- AI Readiness score: 36/100

What GrowPad did:
- Validated the Travel Software niche with demand research before any execution
- Set up AI visibility tracking across 55 commercial-intent prompts
- Rebuilt the Travel content cluster with AI-citable structure (answer-first paragraphs, FAQ blocks, schema markup)
- Ran in-house listicle link-building: 11–16 targeted placements/month on priority landing pages
- Expanded brand footprint on AI-trusted platforms: LinkedIn, Medium, GitHub, and travel directories

Results after 4 months:
- AI mentions grew from 25 ? 1,079/month
- Prompt visibility: 9/55 ? 52/55
- Brand position in LLM answers: 1.06 ? 1.22
- Moved from 4th to 1st place vs. direct Google competitors (AltexSoft, GP Solutions, GLORIUM Technologies)
- AI Readiness score: 36 ? 51/100
- First organic inbound Travel lead arrived within 2 weeks of SEO results landing
- 3 of top 5 AI-cited URLs became commercial sub-pages driving qualified leads

The same listicle placements produced SEO recovery in January 2026 and AI citation growth in March 2026 — with a ~6-week lag between Google and LLM impact.

TATEEDA GLOBAL — a healthcare software development company based in San Diego, CA — came to GrowPad in 2020 with zero inbound leads, scattered positioning across multiple niches, and no in-house marketing team.

Starting point (October 2020):
- ~500 monthly organic visitors
- 0 MQLs from organic search
- 1–2 SQLs/month from non-organic channels only
- Unfocused strategy across services and geographies
- Keyword cannibalization: target pages switching up to 8 times in 3 months
- No rankings for healthcare development keywords in San Diego

What GrowPad did:
- Refocused 70–80% of all efforts exclusively on healthcare software development vertical
- Built sub-landing pages for specific healthcare solutions (biotech, custom healthcare dev, web dev)
- Fixed keyword cannibalization with strict "one keyword group ? one page" rule
- Restructured internal linking with precise anchors
- Conducted technical SEO audit and fixed core site issues
- Added CRO elements: CTAs, FAQs, trust signals to service pages
- Built content depth around real client problems and use cases

Results after 4 years of partnership (Oct 2020 – Mar 2025):
- 500 ? 10,000+ monthly unique visitors
- 0 ? 4–5 MQLs/month from organic search
- 0 ? 1–2 SQLs/month attributable to inbound
- "custom healthcare software development company" — #14 ? #1
- "web development company in California" — #25 ? #1
- "biotech software development company" — #3 ? #1
- Top-10 rankings across all core healthcare development keywords

Client quote: "GrowPad took us from a few thousand to 10,000+ monthly visitors and into top search positions for our key healthcare queries. They paired a clear strategy with hands-on execution: responsive, proactive, and quick to adapt when the market shifted."

OGS Capital — a US-based B2B consulting company specializing in business plans, 
feasibility studies, SBA loans, and business valuations — came to GrowPad in 
March 2025 with organic traffic in freefall and zero commercial keywords ranking 
for priority service pages.

Starting point (March 2025):
- 1,138 US organic visitors/month; total traffic dominated by Philippines & South Africa
- 0 commercial keywords ranking for core service pages
- Widespread keyword cannibalization: blog posts competing with service pages
- DR 55 with 4,030 US keywords — none driving leads

What GrowPad did:
- Full SEO & technical audit to map all legacy issues across the site
- Mass deletion of obstacle content blocking commercial pages from ranking
- Applied GrowPad's proprietary decannibalization methodology
- Separated query ownership: "writers" queries ? /business-plans/, "consultant" queries ? homepage
- Switched priority service pages from informational to commercial intent
- Built targeted internal linking to reinforce commercial page authority
- Concentrated link-building on 5–6 priority pages via Admix + Collaborator placements

Results after 6 months (March–September 2025):
- Priority page impressions grew 3× (/business-plans/: 2.95K ? 13.5K)
- Feasibility study page: average position 46 ? 10
- US became #1 traffic source, 2× ahead of Philippines
- Priority LP impressions up 52.61% month-over-month by August
- AI traffic reached 273 clicks/month: ChatGPT (73%), Perplexity (15%), Copilot (7%)
- US keyword portfolio grew from 3,773 ? 4,134 keywords
- All commercial queries showed growth in impressions and positions

GrowPad took an IT law firm from 159 to 1,060 monthly AI mentions in 3 months — reaching #1 LLM position across all three service clusters simultaneously.

The challenge: The firm had strong offline reputation but was nearly invisible in AI-driven discovery. When prospects asked ChatGPT or Perplexity for an IT legal partner, the firm rarely surfaced. The situation was even more critical in Romania, a new market where English-language content was close to zero.

What we did:

• Built per-cluster AI visibility tracking across 34 commercial-intent prompts (IT lawyers, Diia.City residency, cross-border Romania contracts)
• Ran targeted listicle link-building — prioritizing placements on pages already cited in AI answers
• Fixed a critical technical blocker: key Diia.City content was loaded via JavaScript and invisible to AI crawlers — rebuilt in static HTML
• Configured robots.txt to explicitly allow GPTBot, ClaudeBot, PerplexityBot, and other AI crawlers that had been blocked

Results in 3 months:

• Total AI mentions: 159 ? 1,060 (+567%)
• IT lawyers cluster: 100% prompt visibility (11/11), ahead of Kinstellar and Dentons
• Diia.City: average LLM position 1.73 ? 1.51
• Romania: 29 ? 127 mentions from a near-zero English baseline
• Tracked prompts surfacing the brand: 25/34 ? 29/34

"Great work! I'm starting to feel the results in reality. The number of leads has really increased." — CEO, IT law firm

Exoft — a custom software development company (IT outsourcing, 51–200 employees) 
— came to GrowPad after Google's 2024 core updates wiped out 38% of their organic 
traffic. Competing against enterprise giants like Accenture, Infosys, and Cognizant 
with far higher domain authority, their commercial pages were invisible and outdated 
blog content was ranking for the wrong queries.

Starting point:
- -38% organic traffic drop after Google's February–June 2024 core updates
- DR 48, commercial service pages with near-zero visibility
- Competing against companies with DR 70–90+
- Blog content not driving conversions, priority pages unranked
- No clear vertical focus — trying to compete everywhere at once

What GrowPad did:
- Identified 4 winnable niches where Exoft had real delivery expertise: Healthcare App 
  Development, Telemedicine, LIMS, and Logistics Software
- Rebuilt priority page content around long-tail commercial intent queries instead of 
  broad head terms
- Executed 6 strategic link-building campaigns concentrated on priority pages
- Fixed internal linking and aligned content architecture to Google's updated signals
- Optimized commercial pages for transactional search intent throughout

Results:
- Reversed the -38% traffic decline fully
- +22% total visibility growth since July 2024
- DR grew from 48 ? 57 (+9 points)
- Improved keyword rankings across all priority service pages
- More MQLs generated from organic search

Client quote (Oleg Maykher, CEO & Founder, Exoft): "GrowPad exceeded expectations, 
helping our marketing team develop a comprehensive strategy, creating detailed 
technical tasks for service pages, and optimizing existing content. We've seen 
improved rankings and more MQLs as a result."

A custom software development company (NDA) specializing in logistics, real 
estate, and B2B domains partnered with GrowPad in September 2025 to test AI 
SEO and LLM optimization as a new strategic channel — not for short-term leads, 
but to build authority and long-term demand in AI-driven search.

Starting point (September 2025):
- No systematic presence in AI-generated answers
- AI visibility treated as an SEO byproduct, not a channel
- No clarity on which niches could convert via AI
- No framework for measuring LLM impact
- Brand mentions across LLMs: ~75/month

What GrowPad did:
- Built entity-first AI optimization: optimized trust signals across owned content
  and expanded brand presence on AI-trusted platforms (Quora, Reddit, Wikipedia)
- Introduced AI-optimized content templates to standardize blog structure for
  LLM comprehension and direct citation
- Narrowed niche focus to Custom Logistics Software Development as primary
  LLMO target — avoided spreading authority across multiple verticals
- Published 5 listicles/month on third-party platforms + outreach to secure
  placements in high-ranking existing listicles
- Built geo-targeted keyword strategy for UK, MENA, and Europe regions
- Created dedicated Reddit thread to reinforce ongoing brand activity in AI systems

Results within 3 months (September–December 2025):
- Top 1–2 positions in ChatGPT, Perplexity, and Google AI Overview for
  Custom Logistics Software Development (up from #5–6)
- Brand mentions across LLMs: 75 ? 586/month (7–8× growth)
- ChatGPT: 0 ? 238 brand mentions within one month
- Company content actively cited by AI as a trusted source
- Secondary AI visibility appeared in Travel and SaaS as a side effect

Client quote (CMO, NDA): "GrowPad helped us put together a clear and practical 
LLM lead generation strategy. We've started to see more AI mentions and the 
first stable inbound leads. The progress already shows a clear positive trend."