Grovention

Challenge

1. They wanted a website with a simple backend and minimal complexity. 2. The client’s team was not very technical. 3. It must be a mobile-first website as over 80% of its sales are from mobile devices. 4. The new website must have a list of features from their existing custom site and some more. 5. User experience, performance, and sales are not to be compromised.

Solution

1. A Shopify CMS-based website for a standard e-commerce website architecture and flow. 2. We planned an SEO-focused website with hierarchical architecture, keyword targeting collections and product nomenclature, easy navigation, an explicit conversion funnel, etc. 3. We planned on creating content optimized for every section of finalized design layouts. 4. Our team created short and long-term SEO & paid marketing strategies to engage and convert users. 5. We drafted campaigns to acquire new users and repeat orders from existing buyers. 6. We planned strategies to drive orders during off-seasons.

Results

1. 8% increase in organic traffic from search engines, MoM. 2. 27% overall revenue increase, QoQ. 3. 23% increase in average session duration. 4. 4x+ ROAS from paid campaigns.