Founded 2008
10 - 49
1000+
Founded 2008
10 - 49
1000+
At Criterion.B, creativity and curiosity fuel everything we do. Founded in 2008 as Cannonball Creative, we’ve evolved into a strategic branding and digital marketing agency focused on storytelling, innovation, and data-driven performance. Our name reflects our commitment to testing, optimizing, and refining every idea. Through creative strategy, A/B testing, and measurable marketing, Criterion.B helps brands grow smarter, connect authentically, and achieve lasting digital success.
400 North St. Paul Street, Crtierion.B, Suite 1020, Dallas, Texas, USA
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