ABCS Insights

ABCS Insights is a market research and consumer intelligence company helping businesses improve media measurement, audience targeting, and marketing effectiveness. Its proprietary platform combines deterministic purchase, visitation, and consumer perception data from more than 40 million U.S. consumers to deliver comprehensive full-funnel audience insights. Headquartered in Florida and backed by private equity, ABCS Insights provides data-driven solutions that help brands understand consumer behavior, identify valuable audiences, measure campaign impact, and optimize media strategies. The company combines advanced technology, large-scale consumer data, and research expertise to support informed marketing decisions. As a minority-owned and operated market research organization, ABCS Insights focuses on delivering actionable consumer intelligence for brands seeking stronger targeting, measurement, and media performance.