With the digital advertising space becoming more and more popular with businesses, the competition to grab the attention of internet users has also drastically increased. Hence nowadays there is a need for a more nuanced and targeted method of attracting viewers to company’s website and generate leads. And that’s where the PPC model of internet marketing or pay-per-click model comes in. The PPC model helps focus our resources on solid leads and helps increase the return on investment on your marketing campaign. With a long list of advantages, the pay-per-click advertising model is fast becoming one of the most popular methods of digital marketing.
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Magneto is an award-winning eCommerce agency. Our core competencies lie in developing market-leading end-to-end B2C, B2B eCommerce solutions development, ERP, CRM integration & Digital Marketing. From creating strikingly beautiful web stores to innovative mobile applications, our team uses the agile methodology to develop industry-leading User Interfaces to deliver the perfect experience to the end-user. Using our resource strength of 90+, we help our clients scale their eCommerce businesses by implementing ground-breaking Digital eCommerce solutions. We help our clients increase the efficiency of their in-house team by improving and streamlining their customer acquisition and retention practices. We are closely working with eCommerce ventures since 2011 and he has helped 200+ brands for building/improving their online ventures in the area of UI/ UX, Development, Launching, Revenue Enhancement, Marketing strategy, and much more and 90% of ventures are generating very good revenue.
What does a PPC agency do? To understand what exactly a PPC agency does and the services they offer let us first understand what is meant by PPC. PPC or Pay-per-click is a model of internet advertising where the advertiser has to pay the search engine or site a certain amount of fixed fee every time a user/visitor clicks on their advertisement. To put it in simple words the advertiser has to pay only when a user clicks on their advertisement. An example of PPC advertising is search engine advertising which is also the most popular form of PPC advertising. In search engine advertising, advertisers bid for ad placement, typically through sponsored links via search engines such as Bing or Google. Essentially the PPC model of advertising is a way of buying visits to an advertiser’s site rather than organic visits. So why is PPC advertising on the rise and what are the reasons behind its immense popularity with advertisers?
With digital marketing becoming extremely popular day by day, more and more companies are jumping on the digital advertising bandwagon. This has led to mushrooming of advertisements for products and services that internet users are exposed to. This increased level of competition in the digital advertising medium has led to the need for a more effective and targeted manner of reaching out to potential customers and this is where pay-per-click comes in. So, what are the benefits of PPC advertising and the reasons behind its immense popularity?
Implementing the pay-per-click model of digital marketing has a multitude of benefits namely,
So, what is the role of a PPC agency and how do they help in a PPC advertising campaign?
A PPC management agency will implement and look after the whole PPC ad campaign for their clients. The role of a PPC agency can be broadly divided into three steps,
The key indications that it is time to hire a top PPC agency to take charge and implement your PPC campaign are,
Hiring a top PPC advertising agency is a huge decision given that it involves spending a significant portion of your marketing budget on it; however, hiring a top PPC agency can also help do wonders for your firm.
Going with an experienced and top PPC marketing company to handle your PPC campaign can bring in several benefits apart from a well strategized and curated PPC campaign. Some of the benefits are,
Deciding to hire a PPC consultant to implement and manage your PPC ad campaign is a huge decision. Here are some of the tips and pointers to keep in mind before you hire a consultant,
Hiring the best pay-per-click that suits your needs and requirements can play a huge role in deciding whether your PPC campaign results in a success. Therefore, it is important to take into consideration these factors before going ahead with the decision.
The cost of hiring a top PPC agency to implement and run your pay-per-click campaign will depend upon a number of factors. The determining factors of the cost could be the nature and complexity of the project, the size of your company, the experience and expertise of the agency and the team working on the project, duration of the campaign, goals and the KPIs of the project amongst other factors.
The billing structure can also vary depending on agency to agency. While some PPC agencies bill on an hourly basis, some do it on a monthly basis whereas some companies charge a lump sum on a project basis. It is important to find a company whose billing structure works well with your finances. The average rate charged by a PPC agency in the US is around $152 per hour while medium and small enterprises spend around $ 9000 -$ 10,000 monthly to run a PPC campaign. With cost always being an important determinant it is important to take into consideration the factors that affect the overall cost of the campaign.
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